Intermediate Graphic Designer

📍 Job Overview

Job Title: Intermediate Graphic Designer

Company: AlgaeCal

Location: Colombia

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2026-05-25

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• This role is critical for creating compelling digital and print assets that directly influence user experience and drive sales through effective visual communication.

• The position requires a data-driven approach to design, focusing on measurable outcomes like increased conversion rates and opt-ins.

• Collaboration with the marketing team to translate campaign objectives into high-impact visual content is a key aspect of this role.

• The Graphic Designer will be responsible for maintaining brand consistency across all visual touchpoints, from email marketing to social media.

📝 Enhancement Note: While the title is "Graphic Designer," the emphasis on "driving sales," "conversion rates," "opt-ins," and "marketing funnels" clearly positions this role within a marketing operations or creative operations function, where design directly supports Go-To-Market (GTM) strategies. The requirement for data-driven insights and e-commerce expertise further solidifies this operational focus.

📈 Primary Responsibilities

• Conceptualize, design, and produce high-quality digital and print assets, including but not limited to email marketing campaigns, display advertisements, social media graphics, and marketing collateral.

• Collaborate closely with marketing and sales teams to understand campaign goals, target audiences, and key messaging for effective visual translation.

• Analyze design performance metrics (e.g., conversion rates, click-through rates, engagement) and use insights to iterate and optimize future creative outputs.

• Ensure all visual designs adhere to established brand guidelines, maintaining consistency in typography, color palettes, and overall visual identity across all platforms.

• Develop and implement creative solutions that enhance user experience and contribute directly to sales growth, particularly within e-commerce environments.

• Stay abreast of current design trends, marketing techniques, and competitor activities to inform creative strategies and maintain a competitive edge.

• Potentially create simple animations or motion graphics for digital campaigns, leveraging advanced After Effects techniques.

📝 Enhancement Note: The responsibilities have been expanded to reflect the operational impact of graphic design within a GTM context, emphasizing data-driven optimization, sales enablement, and cross-functional collaboration, which are core to operations roles.

🎓 Skills & Qualifications

Education:

• Degree or Diploma in Graphic Design, UI/UX Design, Marketing, or a related design-centric field.

Experience:

• Minimum of 2-5 years of professional graphic design experience, with a strong emphasis on digital marketing and sales-driven creative.

Required Skills:

• Portfolio: A strong, results-oriented portfolio showcasing successful digital and print design projects with quantifiable achievements in sales impact (conversion rates, opt-ins).

• Design Software Proficiency: Expert-level skills in Adobe Creative Suite, including Illustrator, Photoshop, and InDesign.

• Visual Design Principles: Deep understanding of typography, branding, color theory, layout, and overall visual design culture.

• UI/UX Awareness: Familiarity with UI/UX principles to ensure designs are not only aesthetically pleasing but also user-friendly and conversion-optimized.

• Digital Marketing Acumen: Understanding of digital marketing funnels, campaign strategies, and how design supports marketing objectives.

• Data Interpretation: Ability to understand and utilize design-related metrics to inform creative decisions and demonstrate ROI.

Preferred Skills:

• Motion Graphics: Advanced skills in Adobe After Effects for creating engaging animations and dynamic visual content.

• Prototyping Tools: Proficiency with Figma or Adobe XD for wireframing, prototyping, and collaborative design workflows.

• E-commerce Expertise: Specific experience designing for e-commerce platforms, particularly Amazon, with a demonstrated ability to drive sales.

• Marketing Research: Ability to research and apply current marketing trends and techniques effectively to design projects.

📝 Enhancement Note: The "Required Skills" section explicitly calls out the portfolio requirement with an emphasis on quantifiable results, which is a critical differentiator for operations-focused creative roles. Preferred skills highlight advanced tools and specialized experience relevant to driving e-commerce sales.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate Sales Impact: The portfolio must clearly articulate the business problem addressed by each design, the design solution implemented, and the quantifiable results achieved (e.g., X% increase in conversion rates, Y% uplift in opt-ins, Z% growth in sales).

• Cross-Channel Proficiency: Showcase a range of work across different digital and print channels relevant to a direct-to-consumer (DTC) or e-commerce business, including email, display ads, social media, and landing pages.

• Brand Consistency Examples: Include examples that illustrate the ability to maintain and evolve a brand's visual identity across diverse marketing materials.

• Process Workflow: Briefly outline the design process followed for key projects, highlighting collaboration, feedback incorporation, and iteration stages to show a structured approach.

Process Documentation:

• Design Brief Interpretation: Ability to translate marketing briefs into actionable design plans and project scopes.

• Workflow Optimization: Experience in streamlining the design production process to ensure timely delivery of assets without compromising quality or strategic impact.

• Performance Tracking Integration: Understanding how designs are tracked and measured post-launch, and how this data informs future design iterations and process improvements.

📝 Enhancement Note: This section focuses on the operational aspects of a designer's portfolio and work, emphasizing the need to demonstrate impact, process, and a data-driven approach, which is crucial for roles that bridge creative and GTM operations.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Full-Time Employment: Standard employment benefits as per Colombian labor law.

• Remote Work Flexibility: The ability to work from anywhere within Colombia, offering significant work-life balance.

• Health & Wellness: Potential for health insurance or wellness stipends, common in companies focused on employee well-being.

• Professional Development: Opportunities for training, workshops, and access to design resources to enhance skills.

• Team Culture: Contribution to a mission-driven company focused on improving health and ending fear of bone loss, fostering a sense of purpose.

Working Hours:

• Approximately 40 hours per week, aligning with typical full-time employment in Colombia, with potential for some flexibility given the remote nature. Standard business hours will likely align with core team collaboration needs.

📝 Enhancement Note: Salary is estimated based on location (Colombia) and experience level (Intermediate), using average data for remote design roles. Benefits are inferred based on common offerings for full-time remote positions and the company's mission-driven ethos.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health & Wellness, Nutraceuticals, E-commerce. AlgaeCal operates in the rapidly growing health supplement market, focusing on bone health solutions derived from natural sources. This industry demands clear, trustworthy communication and often involves direct-to-consumer (DTC) marketing strategies.

Company Size: AlgaeCal is a growing company, likely falling into the small to medium-sized business (SMB) category. This size often means a more agile environment where individual contributions have a significant impact, but also requires individuals to be adaptable and wear multiple hats.

Founded: While the exact founding date isn't provided, AlgaeCal's established presence in the market suggests a company with a solid operational foundation and a clear mission.

Team Structure:

• The Graphic Designer will likely be part of the Marketing team, potentially reporting to a Marketing Manager or Creative Director.

• Close collaboration is expected with digital marketers, content creators, and potentially e-commerce specialists.

Methodology:

• Data-Driven Decision Making: AlgaeCal emphasizes using metrics and data to inform all aspects of its operations, including marketing and design.

• Mission-Centric Approach: The company's core mission to "end the fear of bone loss" permeates its culture and work.

• Results-Oriented Design: Design is viewed not just as an aesthetic function but as a critical tool for driving business outcomes, especially sales and conversions.

Company Website: https://www.algaecal.com/

📝 Enhancement Note: Company context is derived from the provided description, emphasizing the health and wellness industry, e-commerce focus, and the company's mission, which informs the operational priorities for a designer.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an "Intermediate" Graphic Designer, typically meaning 2-5 years of experience. It's a mid-level individual contributor role where the focus is on executing high-quality design work with increasing autonomy and strategic input. The emphasis on measurable results and marketing integration suggests a path towards more specialized or strategic creative roles within operations.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Creative Lead, or Head of Marketing. This structure allows for direct input on campaign strategy and performance, aligning design efforts with broader business objectives.

Operations Impact: The Graphic Designer's work directly impacts the company's revenue by creating assets that drive customer acquisition, conversion, and retention. Success in this role is measured by the design's contribution to key performance indicators (KPIs) such as sales, opt-in rates, and customer engagement, making it a vital component of the GTM operations.

Growth Opportunities:

• Specialization: Potential to specialize in areas like motion graphics, UI/UX design for e-commerce, or conversion-focused advertising design.

• Senior Designer/Art Director: Advancement to a senior role with greater creative direction, project management, and potentially team leadership responsibilities.

• Marketing Strategy: Transition into broader marketing roles if a strong understanding of campaign strategy and analytics is developed.

• Skill Expansion: Opportunity to deepen expertise in e-commerce design, A/B testing for creative elements, and advanced animation techniques.

📝 Enhancement Note: Career growth is framed within an operations context, highlighting how design skills translate into measurable business impact and potential career progression paths within marketing and GTM operations.

🌐 Work Environment

Office Type: Fully Remote. This allows for significant work-life balance and flexibility, with the primary requirement being a reliable internet connection and a dedicated workspace within Colombia.

Office Location(s): The role is open to candidates located anywhere in Colombia, leveraging the country's growing pool of remote talent.

Workspace Context:

• Autonomy & Flexibility: The remote setup provides a high degree of autonomy in managing one's workday and creative process.

• Technology Focus: Access to industry-standard design software (Adobe Creative Suite, potentially Figma, After Effects) is essential. The company likely supports necessary software licenses.

• Collaboration Tools: Expect to use digital collaboration tools such as Slack, Zoom, email, and project management software for team communication and workflow management.

Work Schedule: While the role is full-time (approximately 40 hours/week), the remote nature may offer some flexibility in scheduling, provided work is completed efficiently and collaboration with team members in different time zones is managed effectively. Core hours may be established for team meetings and critical project coordination.

📝 Enhancement Note: The remote work environment is described with an emphasis on the operational aspects of remote work, including the need for specific tools, collaboration methods, and potential schedule flexibility.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Careful assessment of resume, cover letter (addressing specific prompts), and portfolio link. Applications without a cover letter or portfolio will be disqualified.

• Cover Letter & Portfolio Deep Dive: Evaluation of responses to specific questions in the cover letter, focusing on quantifiable achievements, cultural fit, problem-solving, and personal interests. Portfolio review will assess design quality, brand understanding, and sales impact.

• Skills Assessment/Challenge: Potentially a design challenge or case study presentation related to creating assets for a marketing campaign or e-commerce scenario. This will test practical skills and strategic thinking.

• Team/Cultural Fit Interviews: Interviews with hiring managers and potential team members to assess alignment with AlgaeCal's core values (humble, hungry, people smart) and overall team dynamics.

• Final Interview: Possibly a final discussion with senior leadership to confirm fit and discuss role expectations.

Portfolio Review Tips:

• Quantify Everything: For each project, clearly state the objective, your role, the design solution, and the measurable results (e.g., "Increased email click-through rates by 15%").

• Tell a Story: Structure your portfolio pieces as mini case studies. Explain the "why" behind your design choices and how they aligned with business goals.

• Showcase Brand Understanding: Include examples that demonstrate your ability to adapt to and effectively use different brand guidelines.

• Highlight Sales Impact: Prioritize projects that directly contributed to sales, conversions, or lead generation. If direct sales data isn't available, use proxy metrics like engagement or conversion rate improvements.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Use high-quality mockups.

Challenge Preparation:

• Understand the Business: Research AlgaeCal's products, target audience, and marketing strategies.

• Focus on Objectives: If given a design challenge, ensure your solution directly addresses the stated objectives and constraints.

• Emphasize Process: Be prepared to explain your design thinking, the tools you used, and how you approached problem-solving.

• Data-Driven Rationale: Be ready to justify design choices with data or logical reasoning about potential customer behavior and conversion optimization.

📝 Enhancement Note: This section provides tactical advice tailored to the specific application requirements (cover letter prompts, portfolio focus on sales impact) and the company's stated values, preparing candidates for a rigorous but rewarding selection process.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency is mandatory, specifically:

  • Adobe Illustrator: For vector graphics, logos, and illustrations.
  • Adobe Photoshop: For image editing, manipulation, and digital asset creation.
  • Adobe InDesign: For layout and design of print materials and multi-page documents.

• Adobe XD / Figma: Proficiency in at least one for UI/UX design, wireframing, and prototyping is highly desired. Figma is increasingly becoming an industry standard for collaborative design.

• Adobe After Effects: Bonus points for advanced skills in creating animations and motion graphics for digital campaigns.

Analytics & Reporting:

• While not a primary tool for daily use, understanding how design performance is tracked is crucial. Familiarity with analytics platforms (e.g., Google Analytics) and how to interpret data related to user behavior on web pages or in emails is beneficial.

CRM & Automation:

• No direct CRM or automation tool usage is specified for this role, but an understanding of how design assets integrate into marketing automation platforms and CRM-driven campaigns is valuable.

📝 Enhancement Note: The tools listed are directly from the job description, with added context on their typical use in a marketing operations environment and highlighting the "bonus points" for After Effects and Figma.

👥 Team Culture & Values

Operations Values:

• Humble: A willingness to learn from others, admit mistakes, and prioritize team success over individual recognition. This translates to being open to feedback on designs and collaborating constructively.

• Hungry: A proactive desire to learn, grow, and take on new challenges. For a designer, this means staying updated on design trends, software, and marketing best practices, and actively seeking ways to improve processes and outcomes.

• People Smart: Strong interpersonal skills, empathy, and the ability to work effectively and harmoniously with diverse team members. This involves clear communication, active listening, and fostering positive working relationships.

Collaboration Style:

• Cross-functional Integration: Expect to work closely with marketing strategists, copywriters, and potentially sales enablement teams. Design input will be integrated early into campaign planning.

• Feedback-Driven: A culture that encourages constructive criticism and iterative design processes to achieve the best possible results.

• Results-Focused: Collaboration will be geared towards achieving specific, measurable business objectives, with design playing a key role in driving those outcomes.

📝 Enhancement Note: The "Humble, Hungry, People Smart" values are directly from the job description and are interpreted through the lens of a designer's role within an operations-focused team.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Data: The primary challenge will be to balance aesthetic creativity with the strict requirements of data-driven performance and sales conversion optimization.

• Remote Collaboration: Effectively collaborating and maintaining strong communication within a fully remote team environment requires proactive effort and mastery of digital communication tools.

• Pace of Digital Marketing: The digital marketing landscape evolves rapidly; staying current with trends, platform changes, and design best practices will be an ongoing challenge.

• Quantifying Design Impact: Translating subjective design quality into objective, quantifiable business results can be challenging but is core to the role's success.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to master tools like After Effects or Figma, and to develop expertise in specific areas like motion graphics or advanced UI/UX for e-commerce.

• Marketing Strategy Insight: Gaining a deeper understanding of marketing funnels, conversion rate optimization (CRO), and campaign analytics through close collaboration with the marketing team.

• E-commerce Specialization: Developing expertise in designing for high-volume e-commerce platforms, understanding customer journeys and conversion drivers specific to online retail.

• Cross-Functional Exposure: Working closely with various departments can provide a broader understanding of business operations beyond just design.

📝 Enhancement Note: Challenges and growth opportunities are framed specifically for a graphic designer in a marketing operations role, focusing on the unique blend of creative and analytical demands.

💡 Interview Preparation

Strategy Questions:

• "Why are you the best Graphic Designer for this role? Give quantifiable examples of related achievements."

  • Preparation: Review your portfolio and identify 2-3 projects where your design directly led to significant, measurable business outcomes (e.g., increased conversion rates by X%, improved engagement by Y%, directly contributed to Z sales). Prepare to articulate the problem, your solution, and the quantifiable results clearly.

• "Describe why you fit perfectly with our values (Humble, Hungry, People Smart)."

  • Preparation: Prepare specific anecdotes from your past experiences that illustrate each of these values in action, particularly in a professional or team setting. For example, a time you learned from a mistake (humble), a time you proactively learned a new skill (hungry), or a time you successfully navigated a team dynamic (people smart).

• "What's the toughest challenge you’ve ever overcome in your life? How did you overcome it?"

  • Preparation: Choose a challenge that demonstrates resilience, problem-solving, and growth. The "how" is as important as the challenge itself. Frame it using a STAR method (Situation, Task, Action, Result) if possible.

• "What are the last three books you’ve read? What do you do for fun?"

  • Preparation: Be ready to discuss recent books (professional or personal) and hobbies. This helps assess personality, interests, and intellectual curiosity.

• "Explain what you’re doing now for a job: If you have one, explain why you’re looking elsewhere."

  • Preparation: Be honest and professional. Focus on seeking new challenges, growth opportunities, or alignment with a mission you're passionate about, rather than speaking negatively about your current employer.

Company & Culture Questions:

• Research AlgaeCal: Understand their mission, products, target audience, and any recent marketing campaigns. Visit their website and social media.

• Understand the Values: Read the provided link on their values and be prepared to discuss how you embody them.

• Remote Work Dynamics: Be ready to discuss your experience and preferences for working in a remote environment and how you maintain productivity and team connection.

Portfolio Presentation Strategy:

• Focus on Impact: When presenting your portfolio, don't just show pretty pictures. Explain the business context, your strategic design choices, and the resulting metrics.

• Concise Case Studies: Prepare 2-3 detailed case studies that highlight your ability to drive sales and conversions. Structure them logically: Problem -> Solution -> Results.

• Tool Proficiency: Be ready to briefly discuss your proficiency with Adobe Creative Suite and any other relevant tools.

• Iterative Process: If applicable, show examples of how you iterated on designs based on feedback or data.

📝 Enhancement Note: Interview preparation is highly tailored to the specific prompts and requirements outlined in the job description, providing actionable advice for each stage of the assessment.

📌 Application Steps

To apply for this operations position:

• Click the "Apply Now" button on the job page.

• Prepare and Upload a Single File: Combine your cover letter and resume into one document.

Applications without a cover letter, or where the cover letter and resume are separate files, will not be considered.

• Craft a Compelling Cover Letter: Address each of the specific questions meticulously:

  • Clearly articulate why you are the best candidate, using quantifiable achievements to support your claims.
  • Provide concrete examples of how you embody AlgaeCal's values (Humble, Hungry, People Smart).
  • Share your approach to overcoming personal and professional challenges.
  • Be prepared to discuss your reading interests and hobbies.
  • Explain your current employment situation honestly and professionally.

• Curate Your Portfolio: Ensure your portfolio link is clearly provided and showcases your best work, with an emphasis on designs that demonstrate measurable impact on sales and conversions.

• Research AlgaeCal: Familiarize yourself with the company's mission, products, and target audience to tailor your application and prepare for potential interview questions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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