HMI UX Lead Designer

📍 Job Overview

Job Title: HMI UX Lead Designer

Company: VinFast

Location: Hanoi, Vietnam

Job Type: Full time

Category: UX/UI Design & Automotive Technology

Date Posted: August 04, 2026

Experience Level: 7+ Years (3+ in Lead Role)

Remote Status: On-site

🚀 Role Summary

• Lead the Human-Machine Interface (HMI) user experience (UX) design for VinFast's electric vehicle (EV) infotainment systems, including Instrument Clusters (IPC), Head Units, and Head-Up Displays (HUD).

• Drive the creation of intuitive, safe, and emotionally engaging driving experiences through innovative UX strategies and system-level design thinking.

• Analyze complex user behavior in real-world driving contexts to anticipate needs and define future UX directions for automotive technology.

• Collaborate closely with cross-functional teams, including UI/UX designers, researchers, product owners, and software engineers, to translate vision into implementable designs.

• Actively research and integrate emerging automotive technologies like ADAS, electrification, personalization, and multimodal interactions into forward-thinking UX concepts.

📝 Enhancement Note: This role is critical for VinFast's vision of becoming a global smart EV brand, requiring a deep understanding of automotive UX principles and the ability to innovate within a rapidly evolving technology landscape. The focus on system-level design and multimodal feedback indicates a need for a candidate who can think holistically about the driver's interaction with the vehicle.

📈 Primary Responsibilities

• Conceptualize and develop innovative design solutions for new infotainment features and enhancements across IPC, Head Unit, HUD, physical controls, and multimodal feedback (sound, voice).

• Conduct in-depth user research, analyze driving context behavior, and identify pain points to define user-centric interaction models.

• Benchmark competitor systems and industry best practices (automotive and beyond) to identify opportunities for differentiation and innovation.

• Create comprehensive UX deliverables, including information architecture, user flows, behavior flows, state diagrams, activity diagrams, wireframes, and interactive prototypes.

• Lead and participate in usability testing, expert reviews, eye-tracking studies, and in-vehicle validation to iteratively refine UX proposals.

• Produce clear and structured UX documentation (behavior specifications, user flows, implementation notes) to support development and validation teams.

• Define and manage UX design patterns for standard interaction behaviors to ensure consistency and intuitiveness.

• Define and track key UX performance indicators (KPIs) such as task completion rate, time on task, error rate, and System Usability Scale (SUS) scores.

• Propose data-driven design improvements based on performance analysis and user feedback.

• Manage UX change requests systematically, ensuring traceability, clear rationale, impact assessment, and alignment with development milestones.

• Coordinate with product, engineering, and QA teams to integrate UX changes seamlessly and avoid late-stage rework.

• Evaluate the impact of out-of-scope design changes and communicate implications to stakeholders.

• Identify long-term UX opportunities through early research and contribute to roadmap planning, aligning user needs with business goals and product strategy.

• Prioritize features and recommend trade-offs based on cost-benefit analysis, user value, technical constraints, and project timelines.

📝 Enhancement Note: The responsibilities highlight a blend of strategic thinking, hands-on design execution, and strong project/change management capabilities. The emphasis on data-driven improvements and roadmap contribution indicates a role that influences product strategy, not just execution.

🎓 Skills & Qualifications

Education:

• Bachelor’s or Master’s degree in UX Design, Interaction Design, Human Factors, Cognitive Psychology, Industrial Design, or a related field. Experience:

• At least 7 years of professional experience in UX design.

• Minimum of 3 years in a UX Lead role, demonstrating experience in defining UX direction, proposing design strategies, and ensuring overall experience quality for complex digital systems.

• Proven track record of hands-on involvement in both new feature ideation and the iterative improvement of existing systems. Required Skills:

• System-Level Design Thinking: Ability to understand and design complex, interconnected systems within the automotive context.

• User-Centric Design: Deep understanding of user needs, pain points, and behaviors in real-world driving scenarios.

• Information Architecture & Interaction Design: Proficient in designing logical structures, user flows, behavior flows, and detailed interaction logic.

• Prototyping & Wireframing: Skilled in creating low- to mid-fidelity wireframes and interactive prototypes to effectively communicate design concepts.

• User Research & Validation: Expertise in a variety of research methods including usability testing, A/B testing, eye-tracking, driver distraction testing, and simulated/real driving scenarios.

• UX Documentation: Ability to produce clear and structured UX documentation, including behavior specifications, user flows, and implementation notes.

• Design Pattern Management: Experience defining and managing UX design patterns for consistent interaction behaviors.

• Data Analysis & KPIs: Ability to define and track UX performance indicators and propose data-driven improvements.

• Change Management: Systematic approach to managing UX change requests, including rationale, impact assessment, and traceability.

• Roadmap Contribution: Experience in identifying long-term UX opportunities and contributing to product roadmaps.

• Prioritization & Trade-off Analysis: Skill in evaluating features based on user value, business goals, and technical constraints.

Preferred Skills:

• Experience specifically within the automotive industry, particularly with HMI or infotainment systems.

• Familiarity with emerging automotive technologies (ADAS, electrification, personalization, multimodal interaction).

• Strong understanding of human factors and cognitive psychology principles as applied to driving.

• Experience in benchmarking complex digital systems beyond the automotive domain.

• Ability to lead and mentor other UX designers.

📝 Enhancement Note: The requirement for 7+ years of experience with 3+ in a lead role indicates a senior-level position demanding strategic leadership and deep domain expertise. The specific mention of state diagrams and activity diagrams points to a need for candidates with a strong understanding of system behavior modeling.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase of system-level design thinking and how you've approached complex digital systems.

• Examples of innovative UX strategies and design concepts for new features and system improvements.

• Demonstrations of user-centric interaction models developed from user research and analysis.

• Case studies detailing your process from initial concept through to validated design, including research, ideation, prototyping, and testing.

• Evidence of creating comprehensive UX documentation (user flows, behavior specifications, wireframes).

• Examples of how you've defined and tracked UX performance indicators and used data to drive design decisions.

• Projects that highlight your ability to manage change requests and align UX with development timelines. Process Documentation:

• Clearly outline your methodology for user research and experience validation, including specific techniques used (e.g., usability testing, driver distraction studies).

• Detail your process for translating business goals and user problems into actionable UX strategies and concepts.

• Provide examples of how you create and manage UX design patterns and ensure consistency across a product.

• Illustrate your approach to roadmap planning and identifying long-term UX opportunities.

• Demonstrate your process for prioritizing features and making critical trade-off decisions.

📝 Enhancement Note: A strong portfolio is crucial for this role, demonstrating not just design skills but also strategic thinking, process management, and data-driven decision-making within a complex product environment.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Lead UX Designer with 7+ years of experience in a high-cost-of-living city like Hanoi, Vietnam, and within the automotive tech sector, the estimated annual salary range is approximately 800,000,000 VND to 1,500,000,000 VND (or USD $32,000 to $60,000). This range can vary significantly based on the candidate's specific qualifications, negotiation, and VinFast's internal compensation structure. Benefits:

• Competitive salary package.

• Premium healthcare coverage, including PVI insurance and annual health check-ups.

• 13th-month salary and performance-based bonuses.

• Preferential pricing for services within the Vingroup ecosystem (e.g., Vinmec, Vinpearl, Vinschool).

• Opportunity to collaborate with and learn from leading professionals in the automotive domain.

• Potential for professional development and growth within a rapidly expanding global EV brand. Working Hours:

• Standard full-time position, typically 40 hours per week. While specific schedules may vary, the role requires collaboration across teams, suggesting a need for consistent availability during core business hours in Hanoi.

📝 Enhancement Note: The salary estimate is based on aggregated data for similar roles in major Vietnamese cities and the automotive tech industry. Benefits are listed as provided in the job description, emphasizing perks relevant to living in Vietnam and within the Vingroup conglomerate.

🎯 Team & Company Context

🏢 Company Culture

Industry: Automotive Manufacturing & Technology (Electric Vehicles)

Company Size: Large (Likely 10,000+ employees, based on VinFast's global presence and ambitious expansion)

Founded: 2017 (VinFast is a relatively young but rapidly growing company)

Team Structure:

• The HMI UX team is likely a specialized group within VinFast's broader Product Development or Engineering division.

• This role will report to a Head of UX/Design or a Director of Product Development, with direct collaboration across UI designers, UX researchers, product managers, and software engineers.

• Cross-functional collaboration is essential, involving close partnerships with hardware engineers, software architects, marketing, and potentially legal/compliance teams to ensure designs are safe, feasible, and aligned with brand strategy. Methodology:

• VinFast likely employs an agile development methodology, with UX integrated into sprint cycles.

• Emphasis will be placed on data-driven design, user-centered research, and iterative prototyping.

• The company's "Customer-First" philosophy suggests a strong focus on user satisfaction, intuitive interfaces, and exceptional after-sales service, which will directly influence UX priorities.

• A commitment to innovation and promoting the EV revolution implies a culture that encourages forward-thinking ideas and embraces new technologies.

Company Website: https://vinfastauto.com/

📝 Enhancement Note: VinFast's rapid growth and ambition as a global EV player suggest a dynamic and fast-paced work environment. The Vingroup affiliation provides a strong foundation and access to a wide ecosystem of services, which can be a significant perk for employees.

📈 Career & Growth Analysis

Operations Career Level: Senior Lead / Principal UX Designer

This role represents a significant leadership position within the UX design function, focusing on defining the strategic direction for HMI experiences. It requires extensive experience, strong leadership skills, and the ability to influence product strategy.

Reporting Structure:

• The UX Lead will likely report to a higher-level design manager or director.

• They will manage or directly influence the work of other UX/UI designers and collaborate closely with product owners and engineering leads.

• This position is integral to the product development lifecycle, working hand-in-hand with engineering and product management teams. Operations Impact:

• The HMI UX Lead has a direct and profound impact on the perception and usability of VinFast vehicles.

• Their work influences customer satisfaction, brand perception, safety, and the overall driving experience, which are critical for EV adoption and market success.

• By defining intuitive and engaging interfaces, this role contributes directly to VinFast's mission of making EVs accessible and desirable. Growth Opportunities:

• Leadership Advancement: Potential to move into Senior Lead, Principal UX Designer, or Head of UX/HMI Design roles, managing larger teams and broader product portfolios.

• Specialization: Deepen expertise in specific areas of automotive UX, such as autonomous driving interfaces, AI-driven personalization, or advanced multimodal interactions.

• Cross-Functional Mobility: Opportunities to move into Product Management, Program Management, or roles within strategic R&D, leveraging their deep understanding of user needs and technology.

• Industry Influence: Contribute to shaping the future of automotive HMI design and setting new industry standards.

• Learning & Development: Access to training, conferences, and internal knowledge sharing to stay at the forefront of automotive UX and technology trends.

📝 Enhancement Note: This role offers significant growth potential within a burgeoning global EV company. The leadership aspect and direct impact on product strategy make it a compelling opportunity for experienced UX professionals looking to make a substantial mark.

🌐 Work Environment

Office Type: Modern office environment within VinFast's Technopark in Gia Lam, Hanoi. This suggests a dedicated R&D and innovation hub.

Office Location(s): Technopark Building, Gia Lam, Hanoi, Vietnam.

Workspace Context:

• Collaborative Spaces: The environment is likely designed to foster collaboration, with open-plan areas, meeting rooms, and potentially dedicated design studios.

• Technology Access: Access to cutting-edge design and prototyping tools, as well as development hardware and potentially in-vehicle testing setups.

• Team Interaction: Frequent interaction with a diverse, international team of designers, engineers, and product specialists. This fosters a rich exchange of ideas and perspectives.

• Innovation Focus: As part of a company driving an EV revolution, the atmosphere is expected to be forward-thinking, energetic, and focused on innovation.

Work Schedule:

• Standard full-time, on-site role. While flexibility might exist, the collaborative nature of HMI development and the need for in-person interaction with hardware and software teams suggest a structured work week. The role requires consistent presence and engagement with the team.

📝 Enhancement Note: Working on-site in a dedicated technology park in Hanoi provides a concentrated environment for innovation and collaboration, crucial for developing complex HMI systems. The international nature of the team suggests opportunities for cultural exchange and diverse perspectives.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter will review applications and conduct a preliminary call to assess basic qualifications and cultural fit.

• Technical/Portfolio Review: A dedicated session with hiring managers and/or senior designers to deep-dive into the candidate's portfolio. This is where practical UX skills, strategic thinking, and relevant experience will be rigorously evaluated.

• Cross-functional Interviews: Interviews with key stakeholders from product management, engineering, and potentially research to assess collaboration skills, communication style, and understanding of the development lifecycle.

• Lead/Manager Interview: A final interview with the direct reporting manager or a senior leader to discuss role expectations, team dynamics, and long-term vision.

• Potential Case Study/Challenge: Candidates may be asked to complete a design challenge or present a detailed case study from their portfolio during one of the interview stages.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your HMI/automotive UX experience, system-level design thinking, and leadership capabilities.

• Focus on Process & Impact: For each project, clearly articulate the problem, your role, your process (research, ideation, design, validation), the challenges faced, the solutions implemented, and most importantly, the measurable impact or outcome.

• Highlight Leadership: If applicable, demonstrate how you led design efforts, managed stakeholders, influenced strategy, or mentored junior designers.

• Showcase System Thinking: For HMI roles, it's crucial to demonstrate how you approach the entire system – not just isolated screens. Show user flows, state diagrams, and how different components interact.

• Prepare for Questions: Be ready to discuss your design decisions, rationale, and how you handle trade-offs, conflicting requirements, and feedback.

• Visual Clarity: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Use clear visuals, concise text, and compelling storytelling.

Challenge Preparation:

• If a design challenge is given, focus on understanding the core problem quickly.

• Break down the problem into smaller, manageable parts.

• Clearly articulate your assumptions and any questions you have.

• Demonstrate your thought process, not just the final solution. Show how you would approach research, ideation, and validation.

• Practice presenting your work concisely and confidently, highlighting your strategic approach and UX rationale.

📝 Enhancement Note: The portfolio review is paramount for this role. Candidates should prepare to articulate not just what they designed, but why and how it achieved specific user or business objectives, especially within the context of automotive HMI.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (primary), Protopie (for advanced interactions).

• Collaboration & Documentation: Jira (requirement and task management), CodeBeamer (requirement management, potentially), Microsoft Project (project planning).

• Research & Validation: Tools for usability testing platforms, potentially eye-tracking software, and data analytics tools for performance tracking.

Analytics & Reporting:

• Tools for analyzing user behavior data, task completion rates, error rates, and other UX KPIs.

• Dashboarding tools for visualizing UX performance metrics for stakeholders. CRM & Automation:

• While not directly a CRM role, understanding how HMI data might feed into customer relationship management or personalization systems could be beneficial. Familiarity with system integration concepts is a plus.

📝 Enhancement Note: Proficiency in Figma and Protopie is explicitly required, indicating a modern design workflow. Familiarity with Jira and CodeBeamer is essential for seamless integration into the development process.

👥 Team Culture & Values

Operations Values:

• Customer-First Philosophy: A strong dedication to understanding and meeting user needs, ensuring intuitive and satisfying interactions.

• Innovation & Forward-Thinking: A drive to explore and implement new technologies and design approaches to shape the future of EVs.

• Quality & Excellence: Commitment to delivering best-in-class products with outstanding user experiences and after-sales service.

• Sustainability: Contributing to a smart, green, and sustainable future through EV adoption.

• Collaboration & Teamwork: Working effectively across diverse, cross-functional teams to achieve common goals.

Collaboration Style:

• Cross-functional Integration: Close partnership with UI designers, researchers, product owners, software engineers, hardware engineers, and potentially marketing and legal teams.

• Agile & Iterative: Embracing agile methodologies, with continuous feedback loops and iterative design improvements.

• Data-Informed Decision Making: Utilizing user research and performance data to guide design choices and validate hypotheses.

• Open Communication: Fostering an environment where ideas can be shared freely, feedback is constructive, and design challenges are addressed collaboratively.

📝 Enhancement Note: VinFast's core values emphasize innovation, customer focus, and a commitment to sustainability, which are all highly relevant to the HMI UX Lead role. The collaborative and agile environment is key to bringing complex automotive systems to life.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving Automotive Tech: Staying ahead of fast-paced advancements in ADAS, AI, electrification, and connectivity requires continuous learning and adaptation.

• Balancing Innovation with Safety & Usability: Ensuring that cutting-edge features are also intuitive, safe, and distraction-free for drivers.

• Cross-Cultural Design Considerations: Designing for a global market with diverse user expectations and regulatory environments.

• Integration Complexity: Effectively integrating complex HMI systems with vehicle hardware and software architecture.

• Managing Stakeholder Expectations: Aligning diverse stakeholder needs and priorities with user-centered design principles.

Learning & Development Opportunities:

• Industry Conferences & Training: Opportunities to attend automotive technology and UX design conferences.

• Specialized Skill Development: Deepen expertise in areas like multimodal interaction design, AI-driven interfaces, or driver behavior research.

• Mentorship: Learning from experienced leaders within VinFast and the broader Vingroup ecosystem.

• Leadership Training: Developing skills in team management, strategic planning, and cross-functional leadership.

• Contribution to Global Standards: Opportunity to influence the direction of EV HMI design on a global scale.

📝 Enhancement Note: This role presents significant challenges due to the cutting-edge nature of EV technology and the automotive industry's stringent safety requirements. However, these challenges also provide immense opportunities for professional growth and impact.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to define the UX strategy for a complex digital system. What was your process, and what was the outcome?" (Focus on strategic thinking, methodology, and impact.)

• "How do you approach balancing innovative features with driver safety and usability in an automotive HMI context?" (Demonstrate understanding of automotive UX constraints and risk mitigation.)

• "Walk us through how you would integrate emerging technologies like ADAS or AI into an existing vehicle infotainment system." (Showcase foresight, research capabilities, and system-level thinking.)

• "How do you prioritize features and manage trade-offs when faced with competing user needs, business goals, and technical limitations?" (Highlight decision-making process and analytical skills.) Company & Culture Questions:

• "What excites you about VinFast's mission and its role in the global EV revolution?" (Show genuine interest and alignment with company vision.)

• "How would you contribute to VinFast's customer-first philosophy through HMI UX design?" (Connect your skills to company values.)

• "Describe your experience working in agile, cross-functional teams. How do you foster collaboration and ensure alignment?" (Demonstrate teamwork and communication skills.)

• "How do you stay updated on the latest trends in automotive technology and UX design?" (Highlight continuous learning and industry awareness.) Portfolio Presentation Strategy:

• Tell a Story: For each project, frame it as a narrative: the problem, your role, your actions, and the results.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., improved task completion, reduced errors, higher satisfaction scores).

• Showcase Process: Clearly articulate your design process, including research methods, ideation techniques, prototyping tools, and validation strategies.

• Highlight Leadership: If presenting a lead role project, emphasize your strategic contributions, stakeholder management, and how you guided the team.

• Focus on HMI Relevance: Tailor your presentation to highlight aspects most relevant to automotive HMI, such as safety, intuitiveness, and multimodal interactions.

• Be Prepared for Deep Dives: Anticipate detailed questions about your design decisions, rationale, and challenges encountered.

📝 Enhancement Note: Candidates should prepare to showcase their strategic thinking, leadership capabilities, and deep understanding of automotive HMI UX principles. The interview process will likely assess not only design skills but also the ability to influence and collaborate within a fast-paced, innovative environment.

📌 Application Steps

To apply for this HMI UX Lead Designer position:

• Submit your application through the VinFast careers portal at vinfast.zohorecruit.com/jobs/Careers/789504000018337751/HMI-UX-Lead-Designer.

• Tailor Your Resume: Highlight your experience in automotive UX, HMI design, system-level thinking, and leadership roles. Quantify achievements with metrics where possible.

• Prepare Your Portfolio: Curate a strong portfolio showcasing 3-5 relevant projects. Focus on HMI/automotive UX, your design process, leadership contributions, and measurable impact. Ensure it's easily accessible and well-organized.

• Research VinFast: Understand their mission, product offerings (especially their EV line-up), and company values. Be prepared to discuss how your skills align with their goals.

• Practice Interview Responses: Prepare for behavioral and technical questions, focusing on your leadership experience, problem-solving abilities, and passion for automotive UX. Practice articulating your portfolio projects clearly and concisely.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---