Web Designer

📍 Job Overview

Job Title: Web Designer

Company: Acorn Stairlifts, Inc.

Location: Orlando, FL, US

Job Type: Regular Full-Time

Category: Web Design & Front-End Development

Date Posted: 2026-08-24T18:16:00

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Designs and builds visually engaging, user-friendly websites and digital experiences across various platforms, ensuring a seamless user journey.

• Translates business needs and project requirements into clean, efficient HTML and CSS code for front-end development.

• Develops responsive designs optimized for desktop, tablet, and mobile devices, adhering to mobile-first principles.

• Collaborates closely with cross-functional teams, including marketing and IT, to shape digital strategy and enhance user experience.

• Maintains, updates, and optimizes existing websites for performance, usability, and SEO best practices.

📝 Enhancement Note: While the input specifies "Web Designer," the extensive responsibilities around HTML/CSS development, front-end coding from scratch, and integration with back-end services strongly indicate a role that bridges traditional web design with front-end development. This hybrid nature is common in operations-adjacent roles that support digital presence and user engagement. The role requires a blend of creative design skills and technical implementation capabilities.

📈 Primary Responsibilities

• Design and build visually engaging, user-friendly websites, microsites, and digital experiences.

• Create detailed wireframes, mockups, and UI layouts based on project requirements and business objectives.

• Develop responsive designs for desktop, tablet, and mobile devices, ensuring a consistent user experience across all platforms.

• Write and maintain clean, efficient, and well-documented HTML and CSS code for front-end development.

• Support front-end development initiatives, including coding websites from scratch and implementing new features.

• Collaborate with internal teams to define digital strategy, user experience flows, and content integration.

• Integrate content and data from back-end services and databases into front-end interfaces.

• Maintain, update, and optimize existing websites for performance, usability, and search engine visibility.

• Document technical specifications, project requirements, and design decisions for future reference.

• Stay current on emerging digital design trends, tools, and technologies to drive innovation.

• Perform additional duties as assigned to support the digital initiatives of the organization.

📝 Enhancement Note: The responsibilities emphasize a hands-on approach to both design conceptualization and direct HTML/CSS implementation, distinguishing it from purely conceptual design roles. The inclusion of "integrating content and data from back-end services" suggests a need for understanding data flow and API interactions, which are critical in modern web operations.

🎓 Skills & Qualifications

Education: A Bachelor's degree in Graphic Design, Web Design, Computer Science, or a related field is typically preferred, though equivalent practical experience will be strongly considered.

Experience: 5+ years of progressive experience in digital design and hands-on front-end development.

Required Skills:

• Advanced proficiency in HTML and CSS for building web interfaces from the ground up.

• Strong portfolio showcasing a range of website and UI design work, demonstrating aesthetic sensibility and functional execution.

• Proven experience designing and developing responsive, mobile-first digital experiences.

• Mastery of Adobe Creative Cloud suite, specifically Photoshop, Illustrator, and Adobe XD, for design creation and prototyping.

• Familiarity with front-end development tools and version control systems, such as GitHub.

• Understanding of SEO best practices and how they integrate into web design and development strategies.

• Excellent problem-solving skills with a keen eye for detail in design and code.

• Ability to manage multiple projects concurrently, prioritize tasks, and meet strict deadlines in a fast-paced environment. Preferred Skills:

• Working knowledge of PHP for server-side scripting and dynamic content integration.

• Familiarity with MySQL database management and data retrieval for web applications.

• Experience with JavaScript libraries and frameworks to enhance user interactivity.

• Proficiency with front-end frameworks like Bootstrap for efficient responsive design implementation.

• Experience with integrated development environments (IDEs) such as Visual Studio.

📝 Enhancement Note: The explicit mention of "5+ years of experience" and the inclusion of both design tools (Adobe Creative Cloud) and coding languages (HTML, CSS, with preferred PHP, MySQL, JavaScript) suggest a mid-level to senior role. The required portfolio is a critical component for assessing practical skills in translating design concepts into functional web experiences.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly demonstrates a strong understanding of user-centered design principles and their application in real-world projects.

• Case studies that highlight the process of translating business requirements into functional website designs and front-end code.

• Examples of responsive design implementation, showcasing adaptability across various devices and screen sizes.

• Demonstrations of UI layouts and wireframes, illustrating the planning and structural phases of design.

• Projects that utilize HTML and CSS effectively, with a focus on clean, maintainable code. Process Documentation:

• Ability to document technical specifications for web designs and front-end development projects.

• Experience in outlining user experience flows and design decision-making processes.

• Documentation of website maintenance and optimization procedures, including performance tuning and SEO updates.

📝 Enhancement Note: For a Web Designer with front-end development responsibilities, the portfolio is paramount. It needs to showcase not just aesthetic design but also the technical execution through HTML/CSS. Documenting the process behind the design and development is crucial for showing strategic thinking and project management capabilities.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Web Designers with 5-10 years of experience in the Orlando, FL area, a competitive salary range is estimated between $65,000 - $90,000 annually. This estimate considers the required technical skills, experience level, and the cost of living in the region.

Benefits:

• Regular Full-Time employment status.

• Comprehensive health, dental, and vision insurance plans.

• Paid time off (PTO), including vacation, sick leave, and holidays.

• Retirement savings plan options (e.g., 401k) with potential company match.

• Opportunities for professional development and continuous learning in design and development technologies.

• Potential for employee discounts or benefits related to Acorn Stairlifts products/services.

Working Hours: 40 hours per week, typically Monday through Friday, with standard business hours. Flexibility may be available based on project needs and team collaboration, but the role is primarily on-site.

📝 Enhancement Note: The salary range is an estimation based on typical market rates for a Web Designer with the specified experience in a major Florida city. Actual compensation will depend on the candidate's specific qualifications, portfolio, and Acorn Stairlifts' internal compensation structure.

🎯 Team & Company Context

🏢 Company Culture

Industry: Manufacturing (specifically accessibility solutions like stairlifts). This industry focus implies a need for web design that is accessible, user-friendly, and conveys trust and reliability.

Company Size: Acorn Stairlifts is a significant player in its market, indicating a structured organization with established processes but potentially also opportunities for impactful individual contributions.

Founded: Acorn Stairlifts has a history (founded in 1992), suggesting a stable company with established market presence and operational maturity.

Team Structure:

• The Web Designer will likely be part of a Marketing or Digital team, working closely with content creators, digital marketers, and potentially IT professionals.

• This role may report to a Marketing Manager or a Head of Digital, with direct collaboration across departments to ensure cohesive brand messaging and digital strategy execution.

• Cross-functional collaboration is key, involving input from sales, customer service, and product development to ensure the website accurately reflects company offerings and user needs. Methodology:

• Data-driven design: Utilizing analytics and user feedback to inform design decisions and optimize website performance.

• Agile development principles: Potentially working in sprints for website updates and new feature rollouts, emphasizing iterative improvement.

• Accessibility standards: Adhering to WCAG (Web Content Accessibility Guidelines) to ensure all digital content is usable by people with disabilities.

• Brand consistency: Maintaining a unified brand voice and visual identity across all digital touchpoints.

Company Website: https://www.acornstairlifts.com/

📝 Enhancement Note: The company's focus on accessibility solutions is a crucial detail. It implies that the web design should not only be aesthetically pleasing and functional but also adhere to strict accessibility standards, which is a specialized area within web design and development. This provides a unique context for operations and design considerations.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level to senior Web Designer with significant front-end development responsibilities. It requires a blend of creative design expertise and practical coding skills, indicative of a professional who can independently manage web design projects from concept to implementation.

Reporting Structure: The Web Designer will likely report to a Digital Marketing Manager or a similar leadership role within the marketing or IT department. They will collaborate closely with marketing specialists, content writers, and potentially developers.

Operations Impact: The Web Designer's role directly impacts the company's digital presence, lead generation, customer engagement, and brand perception. Effective website design and development are critical for driving traffic, converting visitors into leads, and providing essential information to potential and existing customers, thus directly contributing to revenue generation and operational efficiency.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas such as UI/UX optimization, front-end framework development (e.g., React, Vue.js), or advanced SEO integration.

• Leadership Potential: As experience grows, there's potential to move into a Lead Web Designer or Digital Design Manager role, overseeing projects and mentoring junior designers.

• Cross-Functional Advancement: The understanding gained in web design and digital strategy can open doors to roles in broader digital marketing, product management, or even operations strategy focused on digital channels.

• Continuous Learning: Access to training and development resources to stay current with evolving web technologies, design trends, and accessibility standards.

📝 Enhancement Note: The combination of design and development skills makes this role valuable. Growth opportunities could involve taking on more complex projects, leading design initiatives, or specializing in areas like accessibility, which is highly relevant to Acorn Stairlifts' mission.

🌐 Work Environment

Office Type: The role is designated as "On-site," suggesting a traditional office environment. This typically means working from a physical Acorn Stairlifts office location.

Office Location(s): Orlando, FL, with a specific postal code of 32809. This location provides context for local amenities and commute considerations for candidates in the Orlando metropolitan area.

Workspace Context:

• The workspace will likely be collaborative, requiring interaction with marketing and digital teams.

• Access to necessary design and development software (Adobe Creative Cloud, IDEs) and hardware will be provided.

• The environment is expected to be professional, with a focus on project delivery and team collaboration.

• Opportunities for direct engagement with colleagues to brainstorm ideas, review designs, and troubleshoot technical challenges.

Work Schedule: The standard work schedule is 40 hours per week, typically Monday through Friday. While on-site, there might be some flexibility for project-driven needs, but consistent office presence is expected for collaboration and operational integration.

📝 Enhancement Note: The "On-site" requirement is a key differentiator. It implies a need for candidates comfortable with a traditional office setting and direct team interaction, which can foster stronger collaboration and immediate problem-solving compared to remote roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and design/development capabilities.

• Technical Assessment/Portfolio Review: A deeper dive into your portfolio, potentially including a discussion of specific projects, design choices, and your HTML/CSS implementation skills. You may be asked to walk through a project and explain your process.

• Skills-Based Challenge: A practical exercise may be given, such as designing a small component or debugging a piece of HTML/CSS code, to evaluate your hands-on abilities.

• Behavioral/Team Fit Interview: Questions assessing your problem-solving approach, collaboration style, and how you handle deadlines and feedback. This often involves discussing your experience working with cross-functional teams.

• Final Interview: Potentially with a hiring manager or department head to discuss overall fit and career aspirations.

Portfolio Review Tips:

• Showcase Process: For each project, clearly outline the problem, your approach, the tools used, and the outcome. Emphasize your role in the project.

• Highlight Technical Skills: Include examples of your HTML and CSS work, demonstrating clean code, responsive design implementation, and any integration efforts.

• Quantify Impact: If possible, include metrics demonstrating the success of your designs (e.g., improved conversion rates, reduced bounce rates, enhanced user engagement).

• Accessibility Focus: Given Acorn Stairlifts' mission, highlight any projects where you prioritized accessibility (e.g., adherence to WCAG standards).

• Variety: Present a range of projects that showcase your versatility across different types of digital experiences.

Challenge Preparation:

• Be prepared to discuss your thought process for solving design and coding problems.

• Practice writing clean, efficient HTML and CSS, focusing on semantic markup and responsive techniques.

• Brush up on your understanding of SEO principles as they relate to web design.

• Familiarize yourself with the Adobe Creative Suite and how you leverage its tools for web design.

📝 Enhancement Note: The portfolio review is critical for this role. Candidates should be prepared to demonstrate not only creative design but also the technical proficiency in HTML/CSS that the job description emphasizes. Highlighting accessibility in the portfolio is a strong advantage given Acorn Stairlifts' business.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Photoshop, Illustrator, and Adobe XD are essential for wireframing, mockups, UI design, and prototyping.

• HTML/CSS: Core languages for front-end development and structuring web content.

• Version Control: GitHub for managing code changes, collaboration, and version history.

Analytics & Reporting:

• Familiarity with web analytics tools (e.g., Google Analytics) to understand user behavior and website performance.

• Ability to interpret data to inform design decisions and measure the impact of website changes. CRM & Automation:

• While not explicitly listed as a primary tool for this role, an understanding of how web forms and user interactions feed into CRM systems (like Salesforce, HubSpot, or others) is beneficial.

• Awareness of how website design impacts lead generation and customer journey mapping within broader operational systems. Additional Tools:

• Bootstrap: A popular front-end framework for rapid development of responsive websites.

• Visual Studio: An Integrated Development Environment (IDE) that can streamline coding tasks.

• PHP & MySQL: Preferred knowledge for back-end integration and dynamic content.

• JavaScript Libraries: For adding interactive elements and enhancing user experience.

📝 Enhancement Note: The emphasis on HTML/CSS and Adobe Creative Cloud is clear. The preferred knowledge of PHP, MySQL, and JavaScript libraries indicates a role that is more development-oriented than a pure graphic designer. Understanding how website elements integrate with broader business systems like CRMs is also a valuable operational perspective.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A commitment to creating digital experiences that are intuitive, accessible, and meet the needs of the end-user.

• Quality & Precision: A dedication to producing high-quality design and code, with meticulous attention to detail in all aspects of work.

• Collaboration & Communication: Valuing teamwork, open communication, and constructive feedback to achieve shared goals.

• Innovation & Adaptability: Embracing new technologies and design trends while remaining adaptable to evolving project requirements and business needs.

• Efficiency & Optimization: Striving for efficient workflows and optimizing digital assets for performance and usability.

Collaboration Style:

• Cross-Functional Partnership: Actively engaging with marketing, sales, and IT teams to ensure digital strategies align with overall business objectives.

• Feedback Integration: Open to receiving and providing constructive feedback on designs and code to foster continuous improvement.

• Proactive Problem-Solving: Working collaboratively to identify and resolve design and development challenges efficiently.

• Knowledge Sharing: Willingness to share insights and best practices with team members to elevate the collective skill set.

📝 Enhancement Note: The values emphasize a blend of creativity, technical rigor, and teamwork, which are essential for a role that bridges design and development within a larger organizational context. A collaborative approach is crucial for integrating digital efforts with broader business operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design Aesthetics with Technical Constraints: Ensuring visually appealing designs are also feasible to implement efficiently with HTML/CSS and perform well.

• Keeping Pace with Evolving Technologies: The rapid advancement of web design and front-end development tools requires continuous learning.

• Integrating with Legacy Systems: Potentially working with older back-end systems or content management platforms that may have limitations.

• Cross-Departmental Communication: Effectively translating design and technical requirements between creative and non-technical stakeholders.

• Prioritizing Accessibility: Consistently ensuring that all web elements meet accessibility standards without compromising user experience or design integrity.

Learning & Development Opportunities:

• Advanced Front-End Frameworks: Gaining proficiency in modern JavaScript frameworks (React, Vue.js, Angular) to enhance development capabilities.

• UI/UX Specialization: Deepening expertise in user interface and user experience design principles, potentially pursuing certifications.

• Accessibility Auditing & Remediation: Becoming an expert in web accessibility standards and best practices for compliance.

• Performance Optimization: Learning advanced techniques for improving website loading speed and overall performance.

• Content Management System (CMS) Expertise: Developing skills in specific CMS platforms relevant to Acorn Stairlifts' digital infrastructure.

📝 Enhancement Note: The challenges highlight the dynamic nature of web design and development. Growth opportunities are geared towards specialization in high-demand areas, crucial for staying relevant and increasing value within the organization.

💡 Interview Preparation

Strategy Questions:

• "Describe a challenging web design project where you had to balance creative vision with strict technical requirements. How did you approach it, and what was the outcome?" (Focus on process, problem-solving, and HTML/CSS implementation)

• "How do you ensure your web designs are responsive and accessible across all devices and for users with disabilities?" (Demonstrate understanding of mobile-first, WCAG, and technical implementation)

• "Walk me through your process for creating a wireframe and then translating it into functional HTML and CSS. What tools do you use at each stage?" (Highlight your end-to-end design and development workflow) Company & Culture Questions:

• "What do you know about Acorn Stairlifts and our commitment to accessibility? How would your design philosophy align with our mission?" (Research the company and connect your skills to their values)

• "How do you collaborate with marketing teams or other departments to ensure a cohesive digital strategy?" (Provide examples of cross-functional teamwork and communication)

• "How do you stay updated on the latest web design trends and front-end development technologies?" (Showcase your commitment to continuous learning) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly articulate the problem, your role, the solutions you implemented (design and code), and the results achieved.

• Showcase Technical Prowess: Be ready to discuss your HTML/CSS code, responsive implementations, and any JavaScript functionality. Highlight clean, maintainable code.

• Emphasize Impact: Use metrics where possible to demonstrate the effectiveness of your designs and development work (e.g., improved user engagement, conversion rates).

• Highlight Accessibility: If you have specific examples of ensuring accessibility, make them prominent.

• Be Ready for Live Demos: If applicable, be prepared to briefly demonstrate a live website or interactive prototype from your portfolio.

📝 Enhancement Note: Interview preparation should focus on demonstrating both creative design capabilities and concrete technical skills in HTML and CSS. Candidates should be ready to articulate their process and highlight projects that showcase their ability to deliver functional, accessible, and visually appealing web experiences.

📌 Application Steps

To apply for this Web Designer position:

• Submit your application through the ADP Workforcenow portal via the provided link.

• Customize Your Resume: Tailor your resume to highlight your 5+ years of experience in digital design and front-end development, emphasizing specific achievements related to HTML, CSS, responsive design, and Adobe Creative Suite proficiency.

• Curate Your Portfolio: Ensure your portfolio prominently features examples of website and UI design work, with a clear focus on your HTML/CSS implementation. Include case studies that detail your design process, technical solutions, and any measurable outcomes. Prioritize projects demonstrating responsive and accessible design.

• Prepare for Technical Discussion: Be ready to discuss your portfolio projects in detail, explaining your design choices, coding methodologies, and problem-solving approaches. Practice articulating how you translate business needs into functional web experiences.

• Research Acorn Stairlifts: Familiarize yourself with Acorn Stairlifts' products, mission (especially regarding accessibility), and overall brand. Consider how your skills and design philosophy can contribute to their digital presence and operational goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.