HealthTech UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: HealthTech UI/UX & Brand Designer (100% Remote) (m/f/d)

Company: EWOR GmbH

Location: Baltimore, Maryland, United States (Remote)

Job Type: Full-Time

Category: UI/UX Design, Brand Design, HealthTech Operations

Date Posted: September 1, 2026

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: 100% Remote

🚀 Role Summary

• Drive the end-to-end design and branding strategy for innovative HealthTech initiatives, from conceptualization to production.

• Lead the execution of core 0-to-1 projects, translating high-level strategic visions into tangible, scalable product solutions.

• Foster a high-agency builder mindset, taking extreme ownership and ensuring rapid, agile development cycles.

• Collaborate with a world-class team of founders, engineers, researchers, and commercial leaders in a high-growth, fast-paced environment.

📝 Enhancement Note: This role is positioned within a "new department" at EWOR, emphasizing a startup-like environment within a larger, backed organization. The "0-to-1" focus indicates a need for individuals who can build and iterate rapidly, akin to an early-stage startup, but with the resources of experienced serial entrepreneurs and institutional backing. This is not a typical design role; it requires a builder's mentality and a strong understanding of product development lifecycle and strategic execution.

📈 Primary Responsibilities

• Lead the design and branding efforts for cutting-edge HealthTech initiatives, ensuring a cohesive and impactful user experience and brand identity.

• Develop and execute concrete execution roadmaps, translating strategic vision into actionable design and development plans.

• Architect scalable and user-centric UI/UX solutions, from initial wireframing and prototyping to final product implementation.

• Drive critical milestones for new initiatives, ensuring rapid prototyping, iteration, and successful transition from prototype to production.

• Collaborate closely with the department founder and cross-functional teams to iterate on product design, user flows, and brand messaging.

• Contribute to the strategic positioning of new ventures, potentially for future spin-offs and institutional backing.

• Ensure all design outputs align with HealthTech industry standards, regulatory considerations (where applicable), and user needs.

📝 Enhancement Note: The responsibilities highlight a blend of strategic design leadership and hands-on execution. The emphasis on "0-to-1 initiatives" and "architecting scalable solutions" suggests a need for designers who can not only create aesthetically pleasing interfaces but also contribute to the foundational architecture and product strategy of new ventures. The role demands a proactive approach to problem-solving and a deep understanding of the product development lifecycle within the HealthTech sector.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's or Master's degree in Graphic Design, Human-Computer Interaction, Interaction Design, or a related field is typically expected for senior UI/UX and Brand Design roles. Equivalent practical experience will also be considered.

Experience: 5-10 years of progressive experience in UI/UX Design and Brand Design, with a proven track record of successfully launching digital products, preferably within the HealthTech or a closely related technology sector.

Required Skills:

• UI/UX Design Expertise: Proficient in user interface design, user experience strategy, wireframing, prototyping, and usability testing.

• Brand Design & Identity: Strong capabilities in developing and implementing brand guidelines, visual identity systems, and marketing collateral.

• HealthTech Domain Knowledge: Understanding of the unique challenges, user needs, and regulatory landscape within the HealthTech industry.

• Agile Development & Prototyping: Experience with rapid prototyping tools and methodologies for quick iteration and validation.

• Strategic Vision & Execution: Ability to translate high-level business objectives into detailed design and execution roadmaps.

• Builder Mindset & Ownership: Demonstrated ability to take end-to-end ownership of design initiatives and drive them to completion.

• Communication Skills: Excellent verbal and written English communication skills for clear articulation of design concepts and strategies.

• Remote Collaboration Tools: Proficiency in using collaborative design and project management tools essential for a remote work environment.

Preferred Skills:

• Experience with design systems and component libraries.

• Familiarity with front-end development principles (HTML, CSS, JavaScript) to facilitate better collaboration with engineers.

• Experience in a startup or "0-to-1" product development environment.

• Knowledge of data visualization techniques relevant to health data.

• Experience with user research methodologies and incorporating feedback into design iterations.

📝 Enhancement Note: The "high-agency builder mindset" and "extreme end-to-end ownership" are critical keywords. This implies that candidates need to demonstrate initiative, self-direction, and a proactive approach to problem-solving. The role is less about executing a predefined brief and more about defining the problem, designing the solution, and driving its implementation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies of End-to-End Projects: Showcase 2-3 comprehensive case studies detailing your involvement in the full product development lifecycle, from initial concept and user research to UI/UX design, brand integration, and successful launch or iteration.

• HealthTech or Complex Domain Experience: Prioritize projects that demonstrate your ability to navigate complex user needs and technical requirements, ideally within HealthTech or similar regulated/sensitive industries.

• UI/UX Design Deliverables: Include examples of wireframes, user flows, interactive prototypes, and final UI mockups, highlighting your design process and problem-solving approach.

• Brand Identity Development: Present examples of brand strategy, logo design, visual identity systems, and application of branding across digital platforms.

• Demonstration of Scalability: Show how your design solutions were built with scalability and future growth in mind, particularly relevant for "0-to-1" initiatives.

Process Documentation:

• User-Centered Design Process: Clearly articulate your methodology for user research, persona development, journey mapping, and usability testing, and how this informs your design decisions.

• Agile Design & Iteration: Illustrate how you have worked within agile frameworks, incorporating feedback and iterating on designs rapidly to achieve product goals.

• Cross-Functional Collaboration: Provide examples of how you have effectively collaborated with product managers, engineers, and stakeholders to ensure design feasibility and alignment with business objectives.

• Tools & Technologies: Briefly mention the design tools and software you are proficient in and how they facilitate your design process and collaboration.

📝 Enhancement Note: For a role emphasizing "0-to-1" initiatives and "architecting scalable solutions," the portfolio should not just showcase finished products but also the process of creation, iteration, and strategic thinking. Candidates should be prepared to discuss how they identified user needs, validated assumptions, and adapted their designs based on feedback and technical constraints. The ability to demonstrate impact and measurable results from their design work will be highly valued.

💵 Compensation & Benefits

Salary Range: Based on the role's mid-senior level experience (5-10 years), 100% remote nature within the Americas/Europe, and the backing by experienced serial entrepreneurs, a competitive salary range for a UI/UX & Brand Designer in this capacity would typically fall between $120,000 - $170,000 USD annually. This estimate is derived from industry benchmarks for similar remote roles in tech, adjusted for the specialized HealthTech domain and the high-ownership, "0-to-1" nature of the position.

Benefits:

• Competitive Compensation: Attractive base salary commensurate with experience and skills.

• Equity Upside: Opportunity to receive stock options or equity in the venture, aligning personal success with company growth.

• 100% Remote Work: Flexibility to work from anywhere within Europe or the Americas.

• Direct Mentorship: Opportunity to learn from and collaborate directly with serial entrepreneurs like Paul Müller and Petter Made.

• High Ownership & Autonomy: Significant freedom to architect systems, drive strategy, and build initiatives from the ground up.

• Impactful Work: Contribute to cutting-edge initiatives in the HealthTech space with the potential for significant market impact.

Working Hours: While not explicitly stated, a 40-hour work week is standard. However, given the "high-growth environment" and "0-to-1" focus, flexibility and a results-oriented approach are expected, which may occasionally involve working beyond standard hours to meet critical milestones. The remote nature allows for potential flexibility in scheduling, provided core collaboration hours are met.

📝 Enhancement Note: The salary range is estimated considering the specialized nature of HealthTech, the senior level of the role, and the significant upside potential through equity. The "0-to-1" and "no corporate red tape" aspects suggest a compensation structure that rewards high performance and entrepreneurial contribution. The benefits emphasize ownership and direct impact, aligning with the company's stated values.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, HealthTech, Venture Building. EWOR GmbH operates at the intersection of technology innovation and venture creation, with a specific focus on launching and scaling new initiatives, particularly within the HealthTech sector. This industry context implies a fast-paced, data-driven, and forward-thinking environment.

Company Size: While specific numbers for EWOR GmbH are not provided, the description mentions launching "cutting-edge new initiatives" and a "new department," suggesting an agile and potentially growing operational structure. The backing by serial entrepreneurs implies a sophisticated organizational framework, even if the specific department is nascent.

Founded: EWOR GmbH's founding date is not specified, but its association with serial entrepreneurs who have achieved significant exits (Adjust, SumUp) indicates a foundation built on successful venture creation and a deep understanding of scaling technology companies.

Team Structure:

• Departmental Focus: The role is part of a newly established department within EWOR, dedicated to launching "cutting-edge new initiatives."

• Leadership: You will report directly to the founder of this new department, who is a serial entrepreneur.

• Elite Team: Collaboration will be with a world-class team comprising engineers, researchers, and commercial leaders, all focused on rapid execution and market validation.

• Cross-functional collaboration patterns: The nature of "0-to-1" initiatives necessitates intense collaboration across design, engineering, product, and business strategy functions.

Methodology:

• Lean & Agile Execution: Emphasis on rapid execution, market validation, and minimal bureaucracy ("No PowerPoint presentations, no 7 layers of approval. Good ideas and fast execution are what matter.").

• Data-Driven Decision Making: Implicitly, decisions will be guided by market feedback, user data, and performance metrics to achieve strong market validation.

• Iterative Product Development: The process involves translating strategy into concrete roadmaps, driving rapid implementation from prototype to production, and iterating based on learnings.

Company Website: [e.g., Ewor.com - assuming this is the primary domain for the company's initiatives]

📝 Enhancement Note: The culture is explicitly described as high-agency, fast-paced, and focused on execution rather than traditional corporate processes. This "builder" culture is attractive to individuals who thrive in startup-like environments and want significant autonomy. The presence of highly successful founders suggests a culture of high expectations and a strong emphasis on achieving tangible results.

📈 Career & Growth Analysis

Operations Career Level: This role represents a significant opportunity for a mid-to-senior level UI/UX and Brand Designer to operate at a strategic level within a venture-building environment. It's not just about design execution but about shaping the direction and foundational architecture of new HealthTech initiatives. This is a "founding team" type of role within a new department.

Reporting Structure: You will report directly to the founder of the new department, providing a direct line of communication and influence. This structure is typical of early-stage ventures where close collaboration with leadership is paramount.

Operations Impact: The UI/UX and Brand Designer will have a direct and substantial impact on the success of new HealthTech ventures. Their work will define the user experience, brand perception, and ultimately, the market adoption and scalability of these initiatives. Success in this role could lead to significant contributions to potentially spin-off ventures.

Growth Opportunities:

• Strategic Leadership: Grow into a lead design role for new ventures, potentially overseeing larger design teams as initiatives scale or spin off.

• Product Strategy Involvement: Deeper involvement in product strategy, market validation, and business model development, moving beyond pure design execution.

• Entrepreneurial Experience: Gain invaluable experience building products and ventures from the ground up under the guidance of serial entrepreneurs.

• Domain Specialization: Deepen expertise within the HealthTech sector, becoming a recognized specialist in designing for complex healthcare solutions.

• Equity Upside: Significant financial growth potential through equity participation in successful ventures.

📝 Enhancement Note: The growth path here is less about climbing a traditional corporate ladder and more about entrepreneurial contribution and impact. Success in this role could lead to co-founder status in a spin-off or a key leadership position in a rapidly scaling venture, offering a unique career trajectory for a designer.

🌐 Work Environment

Office Type: 100% Remote. This role offers complete flexibility in terms of work location, provided candidates are based in Europe or the Americas.

Office Location(s): Not applicable due to the 100% remote nature. However, candidates must be located in Europe or the Americas to align with potential time zone collaboration needs and company strategy.

Workspace Context:

• Autonomous Work: The environment encourages self-direction and autonomous work, with a focus on delivering results rather than adhering to strict office protocols.

• Digital Collaboration Tools: Expect extensive use of digital tools for communication, design collaboration, project management, and virtual meetings.

• Direct Interaction with Founders & Elite Team: Opportunities for direct, high-impact collaboration with experienced entrepreneurs, engineers, and researchers.

Work Schedule: The role is full-time, likely around 40 hours per week. However, the emphasis on "high-growth environment" and "0-to-1 initiatives" suggests that flexibility and a dedication to achieving rapid progress are key. Candidates should be prepared for periods of intense work to meet critical project milestones, balanced by the autonomy of remote work.

📝 Enhancement Note: The remote nature is a significant aspect of the work environment, demanding strong self-discipline and communication skills. The "elite team" and "founder of the department" reporting structure suggest a highly collaborative yet results-oriented atmosphere, where quick feedback loops and direct communication are prioritized.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, resume, and portfolio to assess alignment with required skills and experience, particularly the "builder mindset" and HealthTech relevance.

• Portfolio Presentation & Discussion: A session where candidates present their portfolio, focusing on case studies that demonstrate end-to-end ownership, strategic thinking, UI/UX expertise, and brand development. Expect in-depth questions about their process, decision-making, and problem-solving approaches.

• Founder/Department Head Interview: Direct conversation with the department founder to assess cultural fit, entrepreneurial drive, strategic vision, and ability to execute in a high-stakes, "0-to-1" environment.

• Technical/Skills Assessment (Potential): May involve a design challenge or a deeper dive into specific technical skills relevant to HealthTech UI/UX and brand design.

• Final Rounds: Discussions with other key team members (e.g., engineers, commercial leaders) to evaluate collaboration potential and holistic fit.

Portfolio Review Tips:

• Highlight "0-to-1" Experience: Showcase projects where you were instrumental in building something from scratch or significantly transforming an existing product/brand.

• Emphasize Process, Not Just Pixels: Clearly articulate your strategic thinking, user research, iteration process, and how you translated business goals into design solutions.

• Quantify Impact: Where possible, include metrics that demonstrate the success of your designs (e.g., improved user engagement, conversion rates, brand recognition).

• Tailor to HealthTech: Ensure your portfolio includes examples that are relevant to the HealthTech domain, demonstrating an understanding of its unique challenges.

• Prepare for "Builder" Questions: Be ready to discuss how you approach ambiguity, take initiative, and drive projects independently.

Challenge Preparation:

• Design Thinking Exercise: Be prepared for a potential design challenge that assesses your ability to quickly understand a problem, ideate solutions, and outline a design approach.

• Strategic Vision: Think about how you would approach building a UI/UX and brand strategy for a hypothetical HealthTech product from the ground up.

• Communication of Complex Ideas: Practice articulating your design rationale and strategic thinking clearly and concisely, as you'll be communicating with founders and technical teams.

📝 Enhancement Note: The interview process will likely be rigorous, focusing heavily on demonstrating a proactive, entrepreneurial mindset and the ability to deliver tangible results in a fast-paced setting. The portfolio review is critical and should be curated to specifically address the "builder" and "0-to-1" aspects of the role.

🛠 Tools & Technology Stack

Primary Tools:

• UI/UX Design Software: Figma, Sketch, Adobe XD (or similar industry-standard tools for wireframing, prototyping, and UI design).

• Brand Design Tools: Adobe Creative Suite (Illustrator, Photoshop, InDesign) for visual identity, branding assets, and marketing collateral.

• Prototyping Tools: InVision, Principle, ProtoPie, or advanced prototyping features within Figma/Sketch for interactive mockups.

Analytics & Reporting:

• User Analytics Platforms: Google Analytics, Mixpanel, Amplitude, or similar tools to understand user behavior and measure design impact.

• A/B Testing Tools: Optimizely, VWO, or integrated platform tools for testing design variations.

• Heatmap & Session Recording Tools: Hotjar, FullStory for qualitative insights into user interaction.

CRM & Automation:

• While not directly a designer's primary tool, familiarity with how CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms function can aid in understanding user journeys and data flow.

• Project Management Tools: Jira, Asana, Trello for task management and workflow tracking within agile teams.

• Collaboration Tools: Slack, Microsoft Teams for communication and remote team interaction.

📝 Enhancement Note: Proficiency in modern design tools like Figma is highly expected for remote collaboration and efficient workflow. The ability to interpret user analytics and leverage data to inform design decisions will be a significant advantage, aligning with the company's data-driven approach.

👥 Team Culture & Values

Operations Values:

• High Agency & Ownership: Taking initiative, driving projects forward independently, and accepting full responsibility for outcomes.

• Speed & Execution: Prioritizing rapid development, fast iteration, and efficient task completion over lengthy processes.

• Impact & Results: Focusing on tangible achievements and measurable outcomes that contribute to market validation and growth.

• Collaboration & Elite Teamwork: Working effectively within a high-caliber team, contributing expertise, and fostering a culture of mutual respect and shared goals.

• Entrepreneurial Spirit: A proactive, resourceful, and innovative approach to problem-solving, akin to that of a startup founder.

Collaboration Style:

• Direct & Transparent Communication: Expect clear, concise, and frequent communication, often through digital channels.

• Agile & Iterative: A collaborative style that embraces feedback loops, rapid prototyping, and continuous improvement.

• Cross-Functional Integration: Close working relationships with product managers, engineers, and commercial leads to ensure holistic product development.

• Problem-Solving Focused: A collective approach to identifying and solving challenges, with an emphasis on practical, executable solutions.

📝 Enhancement Note: The culture is geared towards individuals who are self-starters, highly motivated, and thrive in dynamic, results-oriented environments. The emphasis is on building and achieving, with a strong sense of shared purpose among the "elite team."

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Ambiguity: Building "0-to-1" initiatives means operating with incomplete information and defining new markets or product categories.

• Rapid Iteration Demands: The need for speed and constant iteration can be demanding, requiring adaptability and resilience.

• Balancing Design Excellence with Business Urgency: Ensuring high-quality design while meeting aggressive timelines and business objectives.

• HealthTech Complexity: Designing for healthcare often involves intricate user needs, data privacy concerns, and potential regulatory hurdles.

Learning & Development Opportunities:

• Entrepreneurial Skill Development: Gaining hands-on experience in venture building, strategy, and scaling technology products from the ground up.

• Industry Expertise: Deepening knowledge and becoming a specialized designer within the innovative HealthTech sector.

• Mentorship from Serial Entrepreneurs: Direct learning from founders with proven track records of building and exiting successful companies.

• Potential for Leadership: Opportunities to grow into leadership roles within new ventures, potentially shaping teams and product direction.

📝 Enhancement Note: The challenges presented are inherent to high-impact, early-stage venture building. They are framed as opportunities for growth, emphasizing the unique value proposition of this role for ambitious design professionals.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you took a product or brand from concept to launch. What were the biggest challenges and how did you overcome them?" (Focus on your "0-to-1" experience, ownership, and problem-solving.)

• "How would you approach designing a user experience for a new HealthTech application aimed at [specific user group, e.g., remote patient monitoring]?" (Assess your HealthTech understanding, user-centricity, and strategic design thinking.)

• "If you were to build the brand identity for a new HealthTech venture backed by serial entrepreneurs, what would be your core principles and first steps?" (Evaluate your brand strategy acumen and understanding of building for high-growth potential.) Company & Culture Questions:

• "What does 'high-agency builder mindset' mean to you, and can you provide an example of how you've demonstrated this?" (Assess your alignment with the core cultural value.)

• "How do you handle rapid iteration and feedback loops in a fast-paced environment?" (Gauge your adaptability and collaboration style.)

• "What interests you most about EWOR's approach to venture building and the HealthTech space?" (Understand your motivation and research into the company.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly outline the problem, your role, your process (research, ideation, design, testing), the solution, and the impact.

• Highlight Key Contributions: Emphasize your specific contributions, especially those demonstrating ownership, strategic thinking, and problem-solving.

• Be Ready to Discuss Trade-offs: Discuss any design decisions where you had to balance user needs, technical constraints, and business goals.

• Showcase Brand Integration: Explain how your UI/UX designs align with and reinforce the overall brand strategy for each project.

• Prepare for "What If" Scenarios: Be ready to discuss how you would adapt your designs or strategies based on new information or changing project requirements.

📝 Enhancement Note: Interview preparation should focus on demonstrating a proactive, strategic, and execution-oriented mindset. Candidates should be prepared to speak extensively about their portfolio, highlighting not just the final designs but the thought process, challenges, and impact.

📌 Application Steps

To apply for this HealthTech UI/UX & Brand Designer position:

• Submit your application through the provided link on the EWOR GmbH careers page.

• Tailor your resume: Highlight experience in UI/UX design, brand development, HealthTech, and any "0-to-1" or startup-like project experience. Use keywords from the job description such as "builder mindset," "ownership," "HealthTech," and "scalable solutions."

• Curate your portfolio: Ensure it prominently features case studies that demonstrate your end-to-end design process, strategic thinking, and impact, particularly in complex domains. Prioritize HealthTech relevant examples if available.

• Prepare your "elevator pitch": Be ready to articulate your understanding of the role, your unique value proposition as a "builder," and your enthusiasm for EWOR's venture-building model.

• Research EWOR GmbH: Understand their mission, the backgrounds of their founders, and their approach to launching new ventures. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.