Head of UX/UI (m/w/d)

📍 Job Overview

Job Title: Head of UX/UI (m/w/d)

Company: Pammys™ (dieseo GmbH)

Location: Hamburg, Germany

Job Type: Permanent employee

Category: Product Design / UX/UI Operations

Date Posted: 2026-08-26

Experience Level: 7-10 Years

Remote Status: Remote OK (with potential for hybrid in Hamburg)

🚀 Role Summary

• Lead the overarching UX/UI strategy and design vision for a rapidly scaling global footwear brand, ensuring a cohesive and compelling brand aesthetic across all digital touchpoints.

• Drive the design and execution of user-centric product experiences that align with business objectives and contribute to significant revenue growth.

• Collaborate extensively with product management, marketing, tech, and operations teams to translate brand vision into intuitive and engaging digital interfaces.

• Manage and mentor a team of designers, fostering a culture of creativity, innovation, and high-performance within the design function.

• Leverage data analytics and user feedback to inform design decisions, optimize user journeys, and enhance overall product performance and customer satisfaction.

📝 Enhancement Note: This role is pivotal for a high-growth e-commerce brand. The "Head of UX/UI" title implies significant leadership responsibilities, including team management, strategic planning, and direct impact on product development and customer acquisition/retention. The emphasis on "rapidly growing," "global brand," and "extreme growth" suggests a need for scalable design solutions and a strong understanding of e-commerce operations and user acquisition strategies. The role is positioned within Product Design/UX/UI Operations, bridging creative execution with operational efficiency.

📈 Primary Responsibilities

• Develop and implement a comprehensive UX/UI strategy that elevates Pammys™ brand identity and enhances user engagement across all digital platforms (website, app, marketing campaigns).

• Oversee the end-to-end design process, from user research and wireframing to prototyping and high-fidelity visual design, ensuring alignment with brand guidelines and business goals.

• Lead user research initiatives, including usability testing, customer interviews, and data analysis, to gain deep insights into user behavior and identify opportunities for product improvement.

• Collaborate closely with product managers and engineers to define product roadmaps, prioritize features, and ensure the seamless integration of UX/UI designs into the development lifecycle.

• Manage and mentor a team of UX/UI designers, providing constructive feedback, fostering professional development, and ensuring the delivery of high-quality design assets.

• Establish and maintain design systems, style guides, and best practices to ensure consistency and efficiency across all Pammys™ digital touchpoints.

• Analyze performance metrics (e.g., conversion rates, engagement, user satisfaction) to continuously iterate and optimize user experiences.

• Champion user-centric design principles throughout the organization, educating stakeholders on the value of UX/UI in driving business outcomes.

• Stay abreast of industry trends, emerging technologies, and competitor strategies to maintain Pammys™ at the forefront of digital design innovation in the footwear and fashion sectors.

• Contribute to the overall growth strategy of Pammys™ by ensuring that user experience is a key driver of customer acquisition, retention, and lifetime value.

📝 Enhancement Note: The responsibilities highlight a blend of strategic leadership, hands-on design oversight, and operational collaboration. The emphasis on "extreme growth" and "scale to mid nine-figure revenue" indicates that the Head of UX/UI will be instrumental in designing scalable user journeys and optimizing conversion funnels within an e-commerce context. The need to "redefine style, comfort and modern aesthetics" points to a strong focus on brand storytelling through design.

🎓 Skills & Qualifications

Education: Bachelor's or Master's degree in Design (e.g., Graphic Design, Interaction Design, Human-Computer Interaction), or a related field, or equivalent practical experience.

Experience: Minimum of 7-10 years of progressive experience in UX/UI design, with a significant portion in leadership or management roles. Proven track record of designing and launching successful digital products, preferably within the e-commerce, fashion, or footwear industry.

Required Skills:

• Expertise in UX/UI Design Principles: Deep understanding of user-centered design, information architecture, interaction design, visual design, and usability best practices.

• Proficiency in Design Tools: Mastery of industry-standard design and prototyping software such as Figma, Sketch, Adobe Creative Suite (Photoshop, Illustrator, XD), InVision, or similar.

• User Research & Analysis: Proven ability to conduct qualitative and quantitative user research, analyze data, and translate insights into actionable design recommendations.

• Leadership & Team Management: Demonstrated experience in leading, mentoring, and inspiring design teams, fostering a collaborative and high-performance culture.

• Strategic Thinking: Ability to develop and articulate a compelling UX/UI vision aligned with business objectives and market opportunities.

• Cross-Functional Collaboration: Excellent communication and interpersonal skills to effectively partner with product management, engineering, marketing, and operations teams.

• Brand Development: Strong understanding of brand strategy and how to translate brand identity into consistent and impactful user experiences.

• Agile/Scrum Methodologies: Experience working within agile development environments, understanding sprint cycles and iterative design processes.

Preferred Skills:

• E-commerce Optimization: Experience in designing for e-commerce platforms, with a focus on conversion rate optimization (CRO), A/B testing, and driving sales.

• Fashion/Footwear Industry Knowledge: Familiarity with the specific design nuances, trends, and customer expectations within the fashion and footwear sectors.

• Growth Strategy Experience: Understanding of growth marketing principles and how UX/UI can contribute to customer acquisition, retention, and lifetime value.

• Data Visualization & Analytics Tools: Familiarity with tools like Google Analytics, Tableau, or similar for analyzing user behavior and design performance.

• Mobile-First Design: Expertise in designing for mobile applications and responsive web experiences.

• Accessibility Standards: Knowledge of WCAG guidelines and best practices for designing accessible digital products.

📝 Enhancement Note: The experience level (7-10 years) suggests a senior leadership role. The "Head of" title implies strategic ownership and team management. The emphasis on "fast-paced," "high-growth," and "global brand" indicates a need for candidates comfortable with ambiguity and rapid iteration. Skills in e-commerce, brand development, and growth strategy are highly relevant given the company's stated mission and revenue goals.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate Strategic Impact: Showcase case studies that clearly articulate the problem, your role, the design process, and the measurable business outcomes (e.g., increased conversion rates, improved user satisfaction scores, reduced bounce rates).

• Showcase End-to-End Design Process: Include examples of user research, wireframing, prototyping, user testing, and final visual design for digital products.

• Highlight Leadership & Collaboration: Provide examples of how you've led design initiatives, managed teams, and collaborated with cross-functional stakeholders (product, engineering, marketing, operations).

• Illustrate Scalability & Growth: Present projects where your designs have supported significant user growth or scaled to accommodate increasing traffic and transaction volumes, particularly in an e-commerce context.

• Brand Aesthetic Alignment: Include work that demonstrates a strong sense of visual design, brand consistency, and an understanding of modern aesthetics relevant to the fashion/footwear industry.

Process Documentation:

• Workflow Design & Optimization: Document your approach to designing efficient and effective user workflows, from initial concept to implementation.

• System Implementation Standards: Outline your experience in working with design systems, style guides, and ensuring design consistency across various platforms and products.

• Measurement & Performance Analysis: Detail how you track and measure the success of your designs using key UX metrics and analytics, and how you use this data for iterative improvements.

• Collaboration & Handoff Processes: Describe your methods for collaborating with development teams and ensuring smooth design-to-development handoffs to maintain design integrity.

📝 Enhancement Note: For a Head of UX/UI role, the portfolio is critical. It needs to go beyond just showcasing aesthetics; it must demonstrate strategic thinking, leadership, and a clear understanding of how design drives business results in a high-growth e-commerce environment. The emphasis on "scalable solutions" and "measurable outcomes" is paramount.

💵 Compensation & Benefits

Salary Range: Based on regional benchmarks for a Head of UX/UI role in Hamburg, Germany, with 7-10 years of experience in a high-growth e-commerce company, the estimated salary range is €70,000 - €95,000 annually. This range accounts for the leadership responsibilities, specialized skills in UX/UI, and the strategic impact expected in this position.

Benefits:

• Competitive Salary: Attractive base salary commensurate with experience and leadership responsibilities.

• Performance Bonuses: Potential for performance-based bonuses tied to individual and company growth objectives.

• Stock Options/Equity: Opportunity to participate in the company's growth through equity or stock options.

• Comprehensive Health Insurance: Full health, dental, and vision coverage.

• Generous Paid Time Off: Ample vacation days, public holidays, and sick leave.

• Professional Development Budget: Allocated funds for conferences, training, workshops, and certifications to support continuous learning and skill enhancement.

• Remote Work Flexibility: Option for remote work, allowing for a better work-life balance.

• Team Events & Retreats: Regular company-sponsored social events and team-building activities.

• Employee Discount: Significant discounts on Pammys™ footwear products.

• Modern Workspace: Access to a well-equipped office space in Hamburg for collaborative work.

Working Hours: Standard full-time position, approximately 40 hours per week. While core hours are expected for team collaboration, flexibility may be offered for remote work arrangements, allowing for some autonomy in managing daily schedules, provided operational needs and team collaboration are met.

📝 Enhancement Note: Salary estimation for a senior, specialized role like Head of UX/UI in a major German city requires careful consideration of industry benchmarks, company growth stage, and the scope of responsibilities. The provided range is an estimate based on typical compensation structures for such roles in Hamburg. Benefits are tailored to attract and retain top talent in a competitive market, with a focus on growth opportunities and work-life balance, crucial for a high-pressure, fast-paced environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Footwear & Fashion E-commerce. Pammys™ operates in a dynamic and competitive online retail space, driven by consumer trends, digital marketing effectiveness, and supply chain efficiency. The company's rapid growth suggests a strong focus on data-driven decision-making and agile execution.

Company Size: Over 100 employees. This size indicates a company that has moved beyond startup chaos but maintains a high-energy, growth-oriented culture. It's large enough to have established operational structures but small enough for individuals to make a significant impact and have visibility.

Founded: Not explicitly stated, but the company achieved over 1 million customers in its first three years, indicating a relatively recent founding (likely within the last 3-5 years) and a focus on rapid scaling.

Team Structure:

• Cross-Functional Collaboration: The company emphasizes a collaborative environment with "marketing minds, tech talents, creatives, operators and logistics heroes." The Head of UX/UI will likely work closely with Product Management, Engineering, Marketing (especially growth and brand), and Operations teams.

• Growth-Oriented Hierarchy: While a formal hierarchy exists, the culture described ("move fast," "think big," "experiment, test, scale") suggests an emphasis on results and initiative over strict adherence to traditional corporate structures.

• Specialized Operations: The mention of a dedicated logistics center highlights the importance of operational efficiency, which will influence how design choices impact fulfillment and customer service.

Methodology:

• Data-Driven Iteration: The company's approach involves "experiment, test, scale and deliver," indicating a strong reliance on data analysis to inform product development and marketing strategies.

• Agile Execution: The fast-paced nature and emphasis on daily progress suggest an agile or lean operational methodology.

• Brand-Centric Growth: The core mission is to build a global brand, meaning design and user experience are integral to marketing and sales efforts.

Company Website: dieseo.de (implied by the domain)

📝 Enhancement Note: The company culture is described as fast-paced, ambitious, and execution-focused. The Head of UX/UI must thrive in such an environment, be comfortable with rapid iteration, and possess a strong understanding of how design contributes to e-commerce growth and brand building. The emphasis on "Pammyversum" suggests a unique and engaging brand identity that the UX/UI leader will help shape.

📈 Career & Growth Analysis

Operations Career Level: This is a senior leadership role, functioning as a "Head of," indicating significant autonomy and responsibility. The individual will be responsible for defining and executing the UX/UI strategy, managing a team, and directly impacting product development and brand perception. This level requires strategic vision, strong execution capabilities, and the ability to influence stakeholders across the organization.

Reporting Structure: Likely reports to a C-level executive, such as the Chief Product Officer (CPO), Chief Technology Officer (CTO), or potentially the CEO, given the strategic importance of UX/UI to a direct-to-consumer e-commerce brand focused on aesthetics and customer experience.

Operations Impact: The Head of UX/UI's work will have a direct and measurable impact on key business operations, including:

• Customer Acquisition: Designing intuitive onboarding and conversion flows that drive new customer sign-ups and purchases.

• Customer Retention: Creating engaging and satisfying user experiences that encourage repeat purchases and build brand loyalty.

• Brand Perception: Shaping the visual identity and user experience to align with Pammys™ brand values of style, comfort, and modern aesthetics.

• Operational Efficiency: Designing user-friendly interfaces for customer service or internal tools that can streamline operations.

• Revenue Growth: Directly contributing to sales targets through optimized e-commerce journeys and effective product presentation.

Growth Opportunities:

• Strategic Leadership Expansion: Potential to expand the scope of the role to encompass broader product strategy or digital transformation initiatives as the company scales.

• Team Scaling & Development: Opportunity to build and grow a best-in-class UX/UI team, mentoring talent and establishing robust design processes.

• Industry Influence: As Pammys™ grows, the Head of UX/UI can become a recognized leader within the fashion tech and e-commerce design space.

• Cross-Functional Leadership: Possibility of moving into broader product leadership roles or contributing to executive-level decision-making regarding digital strategy.

• Direct Impact on Global Brand: Playing a key role in establishing Pammys™ as a leading global brand, with tangible contributions to its success.

📝 Enhancement Note: The role offers significant career acceleration potential due to the company's high-growth trajectory. The Head of UX/UI will be instrumental in shaping a global brand's digital presence, providing opportunities for strategic leadership and substantial career advancement.

🌐 Work Environment

Office Type: The company has offices in Hamburg and Kiel, and a logistics center. While remote work is an option, the presence of physical offices suggests a hybrid model is likely favored for key collaborative roles. The Hamburg office is likely a hub for creative and tech teams.

Office Location(s): Hamburg, Germany (primary location for this role, with remote flexibility). This location offers a vibrant urban environment with access to talent and a strong business ecosystem.

Workspace Context:

• Collaborative Hub: The Hamburg office likely serves as a central point for team meetings, brainstorming sessions, and cross-functional workshops, fostering a dynamic and interactive atmosphere.

• Operations Tools & Technology: Expect access to modern design software, collaboration platforms, and potentially internal tools that support the fast-paced, data-driven operations.

• Team Interaction: Even with remote flexibility, opportunities for in-person interaction with design, product, marketing, and engineering teams will be available, crucial for aligning on strategy and fostering team cohesion.

• Growth-Focused Atmosphere: The workspace will reflect the company's rapid growth and ambition, likely characterized by energetic teams and a focus on achieving ambitious goals.

Work Schedule: A standard 40-hour work week is expected. The remote option provides flexibility, but successful candidates will need to manage their time effectively to ensure seamless collaboration with both remote and in-office colleagues, adhering to project timelines and operational demands.

📝 Enhancement Note: The combination of remote flexibility and physical office presence in Hamburg suggests a hybrid work model. The environment is characterized by high energy, rapid iteration, and a strong emphasis on collaboration, essential for a fast-growing e-commerce brand.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess general fit, experience, and salary expectations.

• Portfolio Presentation & Technical Interview: A session where candidates present their portfolio, focusing on 2-3 key case studies that demonstrate strategic thinking, problem-solving, leadership, and impact on business goals (especially in e-commerce). This will be followed by technical questions about design processes, tools, and methodologies.

• Hiring Manager Interview: In-depth discussion with the direct hiring manager (likely CPO/CTO) to assess strategic vision, leadership style, team management approach, and cultural fit.

• Cross-Functional Interviews: Meetings with key stakeholders from Product, Marketing, Engineering, and Operations to evaluate collaboration skills and understanding of their respective domains.

• Final Interview: Potentially with a CEO or other senior executive for final assessment of strategic alignment and cultural fit.

Portfolio Review Tips:

• Quantify Impact: For each case study, clearly state the problem, your specific role, the design solutions implemented, and – most importantly – the measurable results (e.g., % increase in conversion, % decrease in support tickets, improvement in user satisfaction scores). Use data and metrics to back up your claims.

• Showcase Strategic Thinking: Explain why you made certain design decisions, linking them back to user needs, business objectives, and brand strategy. Demonstrate your ability to think beyond aesthetics to solve business problems.

• Highlight Leadership & Collaboration: If applicable, describe how you've led design projects, mentored junior designers, managed stakeholder expectations, and collaborated with cross-functional teams.

• Tailor to Pammys™: Research Pammys™ brand, target audience, and current digital presence. Select portfolio pieces that best demonstrate your ability to contribute to a fast-growing fashion e-commerce brand.

• Prepare for Questions: Be ready to articulate your design process, defend your choices, and discuss how you handle challenges, feedback, and trade-offs in a fast-paced environment.

Challenge Preparation:

• Design Exercise: Be prepared for a design challenge, which might involve optimizing a specific user flow for Pammys™ website, proposing a new feature, or critiquing an existing design. Focus on demonstrating your process, not just the final output.

• Strategic Case Study: You might be asked to outline a UX/UI strategy for a new product launch or a specific growth initiative. Focus on research, user needs, business goals, and measurable outcomes.

• Presentation Skills: Practice presenting your portfolio and any challenge work clearly, concisely, and persuasively. Be ready to engage in a discussion and answer questions thoughtfully.

📝 Enhancement Note: The interview process emphasizes strategic thinking, leadership, and demonstrable impact. A strong portfolio that showcases relevant experience (e-commerce, fashion) and quantifiable results is crucial. Candidates should be prepared to articulate their design philosophy and how it aligns with Pammys™ growth objectives.

🛠 Tools & Technology Stack

Primary Tools:

• UX/UI Design & Prototyping: Figma (highly probable, industry standard), Sketch, Adobe XD.

• Visual Design: Adobe Creative Suite (Photoshop, Illustrator).

• Collaboration & Project Management: Jira, Confluence, Asana, Trello, Slack.

• User Research Platforms: UserTesting.com, Maze, Lookback, or similar for remote usability testing and feedback collection.

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics.

• Business Intelligence/Dashboarding: Tableau, Power BI, Looker, or internal dashboarding tools for tracking KPIs.

• A/B Testing Tools: Optimizely, VWO (Visual Website Optimizer), or in-house solutions.

CRM & Automation:

• CRM (for context): Salesforce, HubSpot (understanding how UX impacts CRM data and customer journeys).

• Marketing Automation (for context): HubSpot, Marketo (understanding how UX integrates with marketing campaigns).

• Integration Platforms (for context): Understanding how different systems (e.g., e-commerce platform, CRM, analytics) connect is beneficial.

📝 Enhancement Note: Proficiency in modern design and prototyping tools like Figma is essential. Experience with analytics and A/B testing platforms is critical for a data-driven Head of UX/UI. While not directly a UX tool, understanding how UX impacts CRM and marketing automation is beneficial given the e-commerce context.

👥 Team Culture & Values

Operations Values:

• Growth Mindset: Embracing challenges, learning from failures, and continuously seeking opportunities for improvement and expansion.

• Data-Driven Decision Making: Relying on analytics and user insights to guide design choices and strategic direction.

• Customer Centricity: Placing the user at the heart of all design decisions, ensuring products are intuitive, enjoyable, and meet customer needs.

• Execution Excellence: A strong bias for action, with an emphasis on delivering high-quality results quickly and efficiently.

• Collaboration & Transparency: Working effectively across teams, sharing knowledge, and fostering an open environment for feedback and idea exchange.

• Innovation & Experimentation: Encouraging creative thinking, testing new ideas, and adapting to evolving market trends.

Collaboration Style:

• Cross-Functional Integration: The Head of UX/UI will be a key liaison between design, product, engineering, marketing, and operations, ensuring seamless alignment and communication.

• Agile & Iterative: Expect a collaborative style that embraces agile methodologies, with regular feedback loops and iterative design improvements.

• Empowerment & Autonomy: A culture that empowers team members to take ownership, make decisions, and drive initiatives forward.

• Feedback Culture: Openness to constructive feedback, both giving and receiving, to foster continuous improvement within the team and across projects.

📝 Enhancement Note: The company culture values ambition, data, and rapid execution. The Head of UX/UI should be prepared to operate in a fast-paced, collaborative environment where user experience is a critical driver of business success.

⚡ Challenges & Growth Opportunities

Challenges:

• Scaling Design Systems: Ensuring design consistency and quality across a rapidly expanding product portfolio and global user base.

• Balancing Aesthetics & Performance: Maintaining a strong brand aesthetic while optimizing for conversion rates and user experience in a competitive e-commerce landscape.

• Managing Rapid Iteration: Adapting to fast-paced development cycles and frequent changes in business priorities without compromising design quality.

• Cross-Functional Alignment: Effectively communicating design vision and securing buy-in from diverse stakeholders with varying priorities.

• Team Growth & Development: Scaling the design team to meet increasing demands while fostering a cohesive and high-performing culture.

Learning & Development Opportunities:

• Strategic Leadership Training: Opportunities to develop broader business acumen and strategic planning skills.

• Industry Conferences & Workshops: Access to leading UX, e-commerce, and fashion tech events to stay ahead of trends.

• Mentorship Programs: Potential to be mentored by senior leadership or to mentor emerging designers within the company.

• Exposure to Global Markets: Gaining experience in designing for diverse international user bases and market nuances.

• Direct Impact on Brand Building: Playing a crucial role in shaping a globally recognized brand, offering immense professional satisfaction and development.

📝 Enhancement Note: This role offers significant opportunities for professional growth by tackling complex challenges in a high-growth environment. The ability to scale design operations and contribute to global brand building will be key development areas.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a UX/UI strategy for Pammys™ that supports its goal of reaching mid nine-figure revenue?" (Focus on user journey mapping, conversion optimization, brand storytelling through design).

• "Describe your process for ensuring design consistency and scalability across multiple digital touchpoints for a global brand like Pammys™." (Discuss design systems, style guides, collaboration with engineering).

• "How do you balance user needs with business objectives and technical constraints in a fast-paced e-commerce environment?" (Emphasize user research, data analysis, iterative design, and stakeholder negotiation). Company & Culture Questions:

• "What excites you about Pammys™ and the opportunity to lead UX/UI for a rapidly growing footwear brand?" (Showcase research into the brand, its mission, and your passion for fashion/e-commerce).

• "How do you foster a collaborative and innovative design culture within your team, especially in a hybrid or remote setting?" (Discuss team management, communication strategies, and feedback mechanisms).

• "How do you measure the success of your design initiatives and demonstrate their impact on business KPIs like conversion rate or customer lifetime value?" (Prepare specific examples from your portfolio with quantifiable results). Portfolio Presentation Strategy:

• Tell a Story: For each case study, narrate the problem, your process, your solution, and the outcome. Focus on the "why" behind your decisions.

• Highlight Impact: Quantify your achievements with data and metrics whenever possible. Show how your design work directly contributed to business goals.

• Demonstrate Process: Walk through your entire design process, from research and ideation to iteration and final implementation.

• Address Collaboration: Explain how you worked with different teams and stakeholders to bring your designs to life.

• Be Prepared for Q&A: Anticipate questions about your design choices, challenges faced, and how you would approach specific scenarios at Pammys™.

📝 Enhancement Note: Prepare to showcase your strategic thinking, leadership capabilities, and ability to drive measurable business results through UX/UI design, particularly within the e-commerce and fashion sectors.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Personio careers portal.

• Customize Your Resume: Tailor your resume to highlight experience in UX/UI leadership, e-commerce, fashion/footwear, brand development, and driving growth. Use keywords from the job description.

• Curate Your Portfolio: Select 2-3 of your strongest case studies that best demonstrate your strategic thinking, leadership, process, and quantifiable impact on business outcomes relevant to Pammys™. Ensure it's easily accessible and well-organized.

• Research Pammys™: Thoroughly understand the company's mission, brand aesthetic, target audience, and current digital presence. Identify areas where UX/UI can further drive growth and enhance customer experience.

• Prepare Your Presentation: Practice presenting your portfolio case studies, focusing on clarity, conciseness, and demonstrating your strategic approach and measurable results. Be ready to discuss your leadership style and how you foster team collaboration.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---