(Senior) UX/UI Manager:in (m, w, d) für den Verbund Avocado Store GmbH & Hood Media GmbH

📍 Job Overview

Job Title: Senior UX/UI Manager (m, w, d)

Company: The Platform Group AG (for Verbund Avocado Store GmbH & Hood Media GmbH)

Location: Hamburg, Germany

Job Type: Full-time, Permanent

Category: UX/UI Design & Management, Product Management, E-commerce Operations

Date Posted: September 15, 2026

Experience Level: 3+ years of relevant experience

Remote Status: Hybrid

🚀 Role Summary

• Lead the user experience (UX) and user interface (UI) strategy for the Avocado Store and Hood Media brands, driving data-informed design decisions to enhance user engagement and conversion rates within the sustainable e-commerce sector.

• Drive conversion optimization initiatives by leveraging quantitative and qualitative research, A/B testing, and deep user insights to continuously improve digital product performance and user satisfaction.

• Manage and evolve the company's Design System and Atomic Design principles, ensuring consistency, scalability, and efficiency across all digital touchpoints.

• Foster a user-centric design culture, collaborating closely with product, engineering, and marketing teams to translate business objectives into intuitive and impactful digital experiences.

• Integrate innovative AI tools into the design workflow to explore new creative possibilities and optimize design processes for efficiency and effectiveness.

📝 Enhancement Note: This role is positioned as a Senior UX/UI Manager, indicating significant responsibility for strategic direction, team leadership (functional), and ownership of the user experience across multiple brands within The Platform Group. The emphasis on sustainability, data-driven decision-making, and AI integration suggests a forward-thinking approach to e-commerce operations.

📈 Primary Responsibilities

• Define and execute the UX/UI strategy for Avocado Store and Hood Media, aligning with business goals and sustainability objectives.

• Conduct user research, including qualitative interviews, surveys, and usability testing, to gather insights and identify areas for improvement.

• Develop wireframes, prototypes, and high-fidelity designs using Figma, ensuring adherence to accessibility standards (WCAG 2.1 AA) and best practices.

• Drive A/B testing and conversion rate optimization (CRO) experiments using tools like Kameleoon, Google Analytics, and Looker to measure impact and iterate on designs.

• Manage and continuously develop the company's Design System and Pattern Libraries, ensuring consistency and efficiency for product and development teams.

• Collaborate with frontend developers to ensure accurate implementation of designs, providing clear specifications and design tokens.

• Integrate and experiment with AI tools (e.g., Figma AI, ChatGPT, Claude) for generative design, content creation, and workflow optimization.

• Lead functional team leadership for UX/UI initiatives, guiding and mentoring designers and product owners.

• Present design concepts, research findings, and performance metrics to stakeholders, influencing product roadmaps and strategic decisions.

• Stay abreast of industry trends, emerging technologies, and best practices in UX/UI design, e-commerce, and sustainable business.

📝 Enhancement Note: The responsibilities highlight a blend of strategic leadership, hands-on design execution, and analytical rigor, typical of a senior operations-focused design role. The explicit mention of leading functional teams and driving conversion optimization suggests a strong impact on revenue generation and operational efficiency.

🎓 Skills & Qualifications

Education:

• A completed university degree in Computer Science, Design, Human-Computer Interaction, or a related field, or equivalent practical qualification. Experience:

• Minimum of 3 years of relevant professional experience in User Experience (UX), User Interface (UI) design, and Conversion Optimization.

• Experience ideally within the e-commerce sector.

• Proven track record in managing IT projects and working with agile methodologies (e.g., Scrum). Required Skills:

• User Experience (UX) & User Interface (UI) Design: Deep understanding of user-centered design principles, information architecture, interaction design, and visual design.

• Figma Proficiency: Extensive experience with Figma for wireframing, prototyping, and collaborative design, including FigJam.

• Analytics & A/B Testing Tools: Proficient in web analytics platforms such as Google Analytics, Looker, Matomo, and A/B testing tools like Kameleoon.

• Design Systems & Atomic Design: Strong knowledge of Atomic Design principles, Pattern Libraries, and the creation/maintenance of Design Systems.

• Accessibility Standards: In-depth understanding of Accessibility Standards (WCAG 2.1 AA) and practical experience in implementing accessible web experiences.

• Research Methodologies: Expertise in both quantitative and qualitative research and testing methods.

• Agile Methodologies: Solid experience with agile frameworks, particularly Scrum, and associated tools like Confluence and Jira.

• Technical Context Awareness: Understanding of frontend technologies such as React and TypeScript for effective collaboration with development teams.

• Communication & Presentation: Excellent communication, presentation, and interpersonal skills, with the ability to articulate complex ideas clearly.

• Language Proficiency: Fluent in German and English (written and spoken).

Preferred Skills:

• Experience with AI tools in design workflows (Generative Design, AI Copywriting, Visual Exploration).

• Experience with Design Tokens and Storybook for Design System implementation.

• Familiarity with GitHub for collaboration.

• Holistic product vision and strong analytical and conceptual skills.

• Ability to independently identify action areas and drive initiatives creatively and solution-oriented.

• Experience in functional team leadership.

📝 Enhancement Note: The qualifications emphasize a blend of creative design skills, technical proficiency with specific tools, analytical capabilities for data-driven decision-making, and leadership potential. The requirement for both German and English fluency is crucial for operating within a European context and collaborating with diverse teams.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: Showcase 2-3 detailed case studies demonstrating your end-to-end UX/UI design process for e-commerce or similar digital products. Each case study should highlight:

  • Problem Definition: Clearly articulate the business or user problem you aimed to solve.
  • Research & Analysis: Detail the research methods used (e.g., user interviews, analytics review, competitive analysis) and key insights derived.
  • Design Process: Illustrate your approach with wireframes, user flows, prototypes, and final UI designs, explaining design decisions and trade-offs.
  • Tools & Technologies: Mention the specific tools (especially Figma, analytics platforms) and methodologies (e.g., Atomic Design) employed.
  • Results & Impact: Quantify the impact of your design solutions using relevant metrics (e.g., conversion rate improvements, engagement increases, task completion rates).

• Design System Contribution: If possible, include examples of your involvement in creating or maintaining a design system, showcasing components, style guides, or pattern libraries.

• Conversion Optimization Examples: Highlight specific instances where your UX/UI work directly led to measurable improvements in conversion rates or other key performance indicators (KPIs).

• Accessibility Implementation: Demonstrate how you've incorporated accessibility principles into your designs.

Process Documentation:

• Workflow Design: Provide examples of how you map out and optimize user workflows to enhance efficiency and user satisfaction.

• Prototyping & Testing: Showcase your ability to create interactive prototypes and conduct usability testing to validate design concepts before development.

• Data Integration: Illustrate how you integrate data from analytics tools (Google Analytics, Looker) and A/B testing platforms (Kameleoon) to inform design iterations and measure success.

• Cross-functional Collaboration: Describe your process for collaborating with product managers, engineers, and other stakeholders to ensure successful design implementation and alignment.

📝 Enhancement Note: A strong portfolio is critical for this role, as it will be used to evaluate your practical skills in UX/UI design, conversion optimization, and your ability to translate business needs into user-centric solutions. The emphasis on quantifiable results and process demonstration is key for a senior operations-focused role.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Senior UX/UI Manager in Hamburg, Germany, with 3+ years of experience in e-commerce and a strong focus on conversion optimization and team leadership, the estimated annual salary range is €65,000 - €90,000. This range can vary based on the candidate's specific qualifications, experience, and negotiation. Benefits:

• Competitive salary and fair compensation.

• Sustainable company pension scheme.

• Genuine work-life balance with flexible working hours.

• Hybrid working model allowing for a mix of office and remote work.

• Subsidized Deutschlandticket for public transportation.

• Job bike program for sustainable commuting.

• Employee shopping discounts on company products.

• Access to organic fruit, fair trade drinks, and a muesli bar.

• Contribution to company fitness programs via Wellpass.

• Opportunities for professional development and career advancement. Working Hours:

• Standard full-time hours, likely around 40 hours per week, with flexibility in scheduling to accommodate hybrid work and personal needs.

📝 Enhancement Note: The estimated salary range is based on research for similar senior UX/UI roles in Hamburg, considering the required experience and industry. The listed benefits are comprehensive and align with modern employee expectations, particularly those focused on well-being, sustainability, and work-life integration, which are often attractive to professionals in operations and design roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: The Platform Group AG operates within the dynamic e-commerce and digital solutions sector, with a specific focus on sustainable online retail through brands like Avocado Store and Hood Media. This industry context necessitates a strong emphasis on user experience, conversion optimization, and leveraging technology to drive growth while adhering to ethical and environmental principles.

Company Size: The Platform Group AG is a significant entity, implying a structured environment with established processes, but the mention of "Start-up-Spirit" suggests a culture that values agility, innovation, and individual contribution. This blend can offer both stability and opportunities for impact.

Founded: While the exact founding date of The Platform Group AG isn't specified, its structure suggests a mature organization that has grown and possibly consolidated various successful brands. The combination of established brands like Avocado Store (known for sustainability) and Hood Media indicates a diversified e-commerce portfolio.

Team Structure:

• UX/UI Team: This role involves functional leadership for a UX/UI team, suggesting a dedicated group of designers and potentially researchers who will look to this manager for guidance, strategic direction, and workflow management.

• Cross-functional Collaboration: The role requires close collaboration with Product Management, Frontend Engineering (React, TypeScript), Marketing, and potentially other brand-specific teams. This implies a matrixed structure where influence and communication are key.

• Reporting: The Senior UX/UI Manager likely reports to a Head of Product, Head of Digital, or a similar senior leadership position within The Platform Group or its relevant brands.

Methodology:

• Data-Driven Design: A core methodology is the use of data from tools like Google Analytics, Looker, and A/B testing platforms to inform all design decisions and measure success.

• Agile Development: The team operates using agile methodologies, such as Scrum, ensuring iterative development, flexibility, and efficient project delivery.

• User-Centricity: A fundamental approach is prioritizing the user's needs and experience in all design and product development processes.

• Design System Governance: Maintaining and evolving a robust design system is a key operational process for ensuring consistency and efficiency.

Company Website: https://www.the-platform-group.com/

📝 Enhancement Note: Understanding the company's operational context—its focus on sustainability, its hybrid culture of established structure with startup agility, and its reliance on data and agile processes—is crucial for a candidate to align their approach and demonstrate cultural fit.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Managerial role, signifying a leadership position responsible for strategic direction, functional team guidance, and significant impact on product performance and user engagement. It sits at the intersection of design, product management, and business operations, requiring a blend of creative vision, analytical rigor, and leadership acumen.

Reporting Structure: The role involves functional leadership, meaning you will guide and mentor designers. You will likely report to a higher-level executive, such as a Head of Product, Chief Product Officer (CPO), or Head of Digital, who oversees broader product strategy and business operations.

Operations Impact: Your work will directly influence key operational metrics such as conversion rates, customer lifetime value, user satisfaction, and the efficiency of the design and development process. By optimizing the user experience, you contribute directly to revenue generation and customer retention within the e-commerce platforms.

Growth Opportunities:

• Leadership Expansion: Potential to move into a Head of UX/UI or Director of Product Design role, overseeing larger teams and broader product portfolios across The Platform Group.

• Strategic Product Ownership: Opportunity to take on more direct Product Management responsibilities, shaping product roadmaps and business strategy.

• Specialization: Deepen expertise in specific areas like e-commerce conversion optimization, sustainable design practices, or AI-driven design innovation.

• Cross-Brand Influence: Gain experience managing UX/UI for diverse e-commerce brands, expanding your portfolio and industry knowledge.

• Mentorship & Training: Develop leadership skills by mentoring junior designers and contributing to internal training programs on UX/UI best practices.

📝 Enhancement Note: This role offers a clear path for career progression within a growing e-commerce group. The emphasis on functional leadership and strategic impact suggests that individuals who excel here can expect opportunities for increased responsibility and influence within the organization's operational structure.

🌐 Work Environment

Office Type: The role is based in Hamburg, Germany, with a hybrid work arrangement. This typically means a modern office environment designed for collaboration, supplemented by the flexibility of remote work. The office is likely equipped with the necessary tools and infrastructure to support design and project management activities.

Office Location(s): The primary office location mentioned is Cremon 32, Hamburg, 20457, situated between Rödingsmarkt and Hafencity. This central location offers good accessibility and a vibrant working environment.

Workspace Context:

• Collaborative Spaces: The office will likely feature meeting rooms, brainstorming areas, and open-plan spaces conducive to team collaboration, design critiques, and stakeholder meetings.

• Tools & Technology: Access to high-performance workstations, necessary software licenses (Figma, analytics tools), and reliable internet connectivity is expected.

• Team Interaction: Opportunities for informal "water cooler" conversations, team lunches, and structured collaborative sessions with colleagues from design, product, engineering, and marketing.

Work Schedule: While a standard full-time schedule (approx. 40 hours/week) applies, the hybrid model and flexible working hours allow for a degree of autonomy in managing your workday. This flexibility is beneficial for deep work sessions, managing personal commitments, and optimizing productivity around core meeting times.

📝 Enhancement Note: The hybrid work model and flexible hours are significant aspects of the work environment, catering to modern professionals seeking balance. The central Hamburg location is also a notable perk, offering convenience and access to urban amenities.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, cultural fit, and interest in the role and company.

• Hiring Manager Interview: A deeper dive into your experience, skills, and approach to UX/UI design, conversion optimization, and team leadership. Expect questions about your past projects and problem-solving methodologies.

• Portfolio Review & Presentation: You will be asked to present selected case studies from your portfolio, demonstrating your design process, strategic thinking, and the impact of your work. Be prepared to discuss your decision-making rationale and quantifiable results.

• Skills Assessment/Challenge: Potentially a design exercise or a case study scenario related to e-commerce challenges, testing your practical skills, analytical abilities, and ability to apply company-specific context.

• Team/Stakeholder Interviews: Meetings with potential peers (designers, product managers) and key stakeholders (e.g., Head of Product) to assess collaboration style, communication skills, and cultural fit.

• Final Interview: Typically with a senior leader to discuss overall fit, career aspirations, and finalize any outstanding questions.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 of your strongest, most relevant projects that showcase your end-to-end process, particularly those involving e-commerce, conversion optimization, and leadership.

• Quantify Impact: Clearly articulate the business outcomes and user benefits of your work. Use metrics and data to support your claims (e.g., "Increased conversion by X%", "Reduced task completion time by Y%").

• Tell a Story: Structure your case studies as narratives, outlining the problem, your process, your solutions, and the results. Explain why you made certain decisions.

• Highlight Tools & Methods: Explicitly mention your proficiency with Figma, analytics tools, research methods, and how you applied Design Systems or Atomic Design principles.

• Showcase Leadership: If applicable, include examples where you mentored others, led design initiatives, or influenced product strategy.

• Prepare for Questions: Anticipate questions about your design philosophy, how you handle feedback, your approach to accessibility, and your experience with AI in design.

Challenge Preparation:

• Understand the Business: Research The Platform Group, Avocado Store, and Hood Media. Understand their market position, sustainability focus, and typical e-commerce challenges.

• Focus on E-commerce CRO: If given a design challenge, prioritize solutions that directly address conversion optimization and user journey improvements within an e-commerce context.

• Demonstrate Process: Even in a short exercise, show your thought process: identify the problem, outline potential solutions, and explain your rationale.

• Consider AI Integration: Be ready to discuss how AI tools could be used to enhance the proposed solution or the design process itself.

• Accessibility & Data: Ensure your proposed solutions consider accessibility standards and how their success would be measured using data.

📝 Enhancement Note: The interview process is designed to thoroughly evaluate your technical skills, strategic thinking, leadership potential, and cultural fit. A well-prepared portfolio and a clear understanding of the company's operational context are paramount for success.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping:

  • Figma: The primary tool for wireframing, UI design, interactive prototyping, and collaborative design. Proficiency with features like components, variants, auto layout, and design tokens is expected.
  • FigJam: For collaborative brainstorming, mind-mapping, and workshop facilitation.

• Research & Analytics:

  • Google Analytics: For tracking website traffic, user behavior, and conversion funnels.
  • Looker: A business intelligence platform potentially used for deeper data analysis and dashboard creation.
  • A/B Testing Platform (Kameleoon): Essential for designing, running, and analyzing A/B tests to optimize user interfaces and drive conversions.
  • User Research Tools: Potentially tools like UserTesting.com, Hotjar, or similar for qualitative insights.

• Design System:

  • Atomic Design Principles: The foundational methodology for structuring and scaling the design system.
  • Storybook: Likely used in collaboration with frontend developers to document and showcase UI components.
  • Design Tokens: For managing design variables (colors, typography, spacing) consistently across platforms.

• AI in Workflow:

  • Figma AI: For generative design features within Figma.
  • ChatGPT / Claude: For AI-powered content generation (copywriting), idea exploration, and research assistance.

• Collaboration & Project Management:

  • Confluence: For documentation, knowledge sharing, and project planning.
  • JIRA: For agile project management, bug tracking, and workflow management.
  • Microsoft Teams: For communication and collaboration.
  • GitHub: Potentially used for version control of design assets or collaboration with developers.

• Frontend Context:

  • React & TypeScript: Understanding the context of these frontend technologies is important for effective collaboration with the development team.

📝 Enhancement Note: Proficiency with the specified tools, particularly Figma, analytics platforms, and A/B testing tools, is non-negotiable. The emphasis on AI tools indicates a forward-looking approach to design operations, and familiarity with these will be a significant advantage.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the needs of the user, ensuring every design decision enhances the customer experience.

• Data-Driven Decision Making: Relying on analytics, A/B testing, and user research to validate hypotheses and measure the impact of design changes, ensuring operational efficiency and effectiveness.

• Sustainability: A core value reflected in the company's mission, influencing design choices towards environmentally conscious practices and promoting sustainable products.

• Innovation & Agility: Embracing new technologies (like AI), creative problem-solving, and adapting quickly to market changes and user feedback, reflecting a startup spirit within a larger organization.

• Collaboration & Transparency: Fostering open communication, constructive feedback, and teamwork across disciplines to achieve shared goals and maintain a positive, supportive work environment.

Collaboration Style:

• Cross-functional Integration: Proactive engagement with Product Management, Engineering, Marketing, and other departments to ensure alignment and shared understanding of design goals and user needs.

• Iterative Feedback Loops: Establishing regular feedback sessions for design reviews, usability testing debriefs, and project retrospectives to continuously improve processes and outcomes.

• Knowledge Sharing: Encouraging the sharing of insights, best practices, and learnings within the design team and across the broader organization, potentially through workshops, documentation, or internal presentations.

• Empowerment & Autonomy: A culture that empowers individuals to take ownership of their work, make informed decisions, and contribute creatively, while also providing support and guidance when needed.

📝 Enhancement Note: The company culture strongly emphasizes data-driven decision-making, user advocacy, and sustainability. Candidates who can demonstrate these values in their approach to design and collaboration will be well-suited for this role and its operational context.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively translating diverse stakeholder requirements and business objectives into user-friendly and conversion-driving designs, especially within the context of sustainability.

• Managing Multiple Brands: Overseeing UX/UI for distinct brands (Avocado Store, Hood Media) requires adapting design strategies and systems to cater to potentially different target audiences and brand identities.

• Integrating AI Seamlessly: Effectively leveraging new AI tools in the design workflow to enhance efficiency and creativity without compromising user experience or ethical standards.

• Staying Ahead of Trends: Keeping pace with rapid advancements in UX/UI, e-commerce technology, and sustainability practices to maintain a competitive edge.

• Functional Leadership: Guiding and motivating a design team while also maintaining hands-on involvement in strategic projects, requiring strong time management and delegation skills.

Learning & Development Opportunities:

• Advanced UX/UI Techniques: Opportunities to deepen expertise in areas like advanced user research, interaction design patterns, and accessibility best practices.

• E-commerce Strategy: Gain deeper insights into e-commerce operations, conversion rate optimization strategies, and online retail business models.

• AI in Design: Hands-on experience and training in utilizing cutting-edge AI tools for design generation, personalization, and workflow automation.

• Leadership & Management Skills: Develop functional leadership capabilities, mentorship, and strategic planning skills through practical application and potential company-sponsored training.

• Sustainability in Design: Become an expert in applying sustainable design principles within a commercial e-commerce context.

📝 Enhancement Note: This role presents challenges that are directly linked to growth opportunities. Overcoming these challenges will build valuable expertise in areas critical to the future of e-commerce and digital product development.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for leading UX/UI design initiatives from concept to launch within an e-commerce environment." (Focus on your strategic approach, research, design execution, and collaboration.)

• "How do you balance the needs of different stakeholders (e.g., marketing, product, engineering) with user needs and business objectives, particularly regarding sustainability?" (Highlight your negotiation, communication, and prioritization skills.)

• "Walk us through a complex conversion optimization project you led. What was the challenge, what methods did you use, and what were the quantifiable results?" (Prepare a specific, data-backed case study.)

• "How have you leveraged data from tools like Google Analytics or A/B testing platforms to inform your design decisions and improve user experience?" (Provide concrete examples of data-driven insights and actions.) Company & Culture Questions:

• "What interests you about The Platform Group's mission, particularly its focus on sustainability, and how do you see your role contributing to it?" (Research the company's sustainability initiatives and articulate your alignment.)

• "How do you approach fostering a user-centric culture within a team and across departments?" (Discuss your methods for advocacy, education, and collaboration.)

• "Describe your experience with functional team leadership. How do you motivate and guide designers?" (Share examples of your leadership style and team management approach.)

• "How do you stay updated on the latest trends in UX/UI, e-commerce, and AI tools?" (Demonstrate your commitment to continuous learning.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly articulate the problem, your unique contribution, the strategic thinking behind your design choices, the process you followed (including research and iteration), and the measurable results.

• Quantify Everything Possible: Use data to demonstrate impact. If exact numbers aren't available, use estimations with clear caveats or focus on qualitative improvements backed by user feedback.

• Highlight Tool Proficiency: Explicitly mention your use of Figma, analytics tools, research platforms, and any AI tools, explaining how they facilitated your work.

• Emphasize Process & Methodology: Showcase your understanding of Atomic Design, Design Systems, Agile workflows, and accessibility standards.

• Be Prepared for Deep Dives: Anticipate detailed questions about your design decisions, trade-offs you made, and how you handled challenges or feedback. Practice explaining your rationale concisely and clearly.

• Showcase AI Integration: If you have relevant examples, be ready to discuss how you've experimented with or integrated AI tools into your workflow.

📝 Enhancement Note: Preparation should focus on demonstrating a strong understanding of UX/UI principles, a data-driven approach to optimization, leadership capabilities, and alignment with the company's sustainability mission and agile operational framework.

📌 Application Steps

To apply for this Senior UX/UI Manager position:

• Submit your application through the provided link on the Personio platform.

• Curate Your Portfolio: Select 2-3 high-impact projects that best showcase your UX/UI design, conversion optimization, and leadership skills, particularly within an e-commerce context. Ensure each project clearly articulates the problem, your process, your solutions, and quantifiable results.

• Tailor Your Resume: Optimize your resume to highlight keywords from the job description, such as "UX/UI," "Conversion Optimization," "Figma," "Google Analytics," "Design Systems," "Agile," and "E-commerce." Emphasize achievements and quantifiable outcomes from your previous roles.

• Prepare Your Presentation: Practice presenting your portfolio case studies. Focus on storytelling, clearly explaining your strategic thinking, design rationale, and the impact of your work. Be ready to discuss your experience with AI tools and sustainability.

• Research The Platform Group: Understand the company's mission, its brands (Avocado Store, Hood Media), its commitment to sustainability, and its operational approach (data-driven, agile). This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.