(Senior) UX/UI Manager:in (m, w, d) für den Verbund Avocado Store GmbH & Hood Media GmbH

📍 Job Overview

Job Title: Senior UX/UI Manager (m, w, d) for Avocado Store GmbH & Hood Media GmbH

Company: The Platform Group GmbH & Co.KG

Location: Hamburg, Germany

Job Type: Full-time (Festanstellung)

Category: UX/UI Management, Product Management, E-commerce Operations

Date Posted: 2026-09-15

Experience Level: Mid-Senior Level (3+ years relevant experience)

Remote Status: Hybrid

🚀 Role Summary

• Lead the strategic direction and execution of User Experience (UX) and User Interface (UI) design initiatives across multiple e-commerce platforms.

• Drive conversion optimization efforts through data-driven insights and user-centric design principles to enhance customer journeys and business outcomes.

• Manage and mentor a team of UX/UI designers, fostering a collaborative and innovative design culture.

• Oversee the development and maintenance of robust design systems and pattern libraries to ensure brand consistency and efficient design workflows.

• Collaborate closely with product management, engineering, marketing, and operations teams to translate business requirements into intuitive and engaging digital experiences.

📝 Enhancement Note: This role is positioned as a "(Senior) Manager" indicating a blend of hands-on design leadership and team management responsibilities. The integration of multiple brands (Avocado Store GmbH & Hood Media GmbH) under The Platform Group suggests a need for scalable design solutions and effective cross-brand strategy. The emphasis on "sustainable e-commerce" and "data-driven" approaches highlights the critical role of operations in driving business impact.

📈 Primary Responsibilities

• Define and implement the UX/UI strategy for the Avocado Store and Hood Media brands, aligning with business goals and market trends.

• Conduct comprehensive user research, including qualitative and quantitative methods, to identify user needs, pain points, and opportunities for improvement.

• Design and prototype user interfaces using Figma, ensuring adherence to accessibility standards (WCAG 2.1 AA) and best practices.

• Lead A/B testing initiatives and analyze results from web analytics tools (Google Analytics, Looker, Matomo) to inform design decisions and optimize conversion rates.

• Develop and maintain a scalable design system, including atomic design principles and pattern libraries, in collaboration with frontend development teams (React, TypeScript).

• Manage the product backlog and project timelines for UX/UI initiatives using agile methodologies (Scrum) and tools (Jira, Confluence).

• Provide functional leadership and mentorship to UX/UI designers, guiding their professional development and ensuring high-quality design outputs.

• Champion user-centricity and data-driven decision-making across cross-functional teams, advocating for the user throughout the product development lifecycle.

• Stay abreast of emerging design trends, AI tools in design workflows, and e-commerce best practices to drive innovation and maintain a competitive edge.

• Ensure seamless integration of UX/UI designs with backend systems and operational processes to deliver a cohesive customer experience.

📝 Enhancement Note: The responsibilities clearly indicate a strategic and operational focus, requiring not just design skills but also project management, team leadership, and a deep understanding of e-commerce conversion metrics. The mention of "Hood Media GmbH" alongside "Avocado Store GmbH" suggests a potential need to manage distinct brand identities within a unified operational framework.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Computer Science, Design, Human-Computer Interaction, or a related field; or equivalent practical experience.

• A relevant university degree is preferred, ideally with a focus on Computer Science or Design disciplines. Experience:

• Minimum of 3 years of relevant professional experience in UX/UI design, product management within e-commerce, or software development.

• Proven experience in leading IT projects and working with agile methodologies (e.g., Scrum) and tools (Confluence & Jira).

• Demonstrable experience in managing cross-functional teams and fostering collaborative environments. Required Skills:

• User Experience (UX) & User Interface (UI) Design: Deep understanding of UX principles, user-centered design methodologies, and UI best practices.

• Conversion Rate Optimization (CRO): Proven ability to drive conversions through data-informed design strategies and A/B testing.

• Figma Proficiency: Expert-level skills in wireframing, prototyping, and collaborative design within Figma.

• Web Analytics & Research Tools: Proficient in using tools such as Google Analytics, Looker, Matomo, and user research platforms for data analysis and insight generation.

• Design Systems & Atomic Design: Strong knowledge of atomic design principles, pattern libraries, and the implementation/maintenance of design systems.

• Accessibility Standards: Solid understanding and practical application of WCAG 2.1 AA guidelines for creating accessible web experiences.

• Agile Methodologies: Experience with Scrum or other agile frameworks for project management and product development.

• Team Leadership & Mentorship: Ability to functionally lead and mentor design teams, fostering growth and high performance.

Preferred Skills:

• Experience with AI tools in design workflows (e.g., Generative Design, AI-powered copywriting, visual exploration).

• Familiarity with frontend development contexts, specifically React and TypeScript.

• Experience with design token management and tools like Storybook.

• Knowledge of performance optimization techniques for web interfaces.

• Experience in the sustainable e-commerce sector.

📝 Enhancement Note: The requirement for 3+ years of experience, coupled with "Senior Manager" in the title, suggests that candidates should be able to demonstrate not only individual contribution but also leadership and strategic thinking in their past roles. The emphasis on both qualitative and quantitative research methods indicates a need for a well-rounded approach to understanding user behavior.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3 significant UX/UI projects that demonstrate your expertise in user-centered design, conversion optimization, and UI development.

• Projects should highlight your ability to translate complex business requirements into intuitive and engaging digital experiences for e-commerce platforms.

• Include case studies detailing your problem-solving approach, the methodologies used (e.g., user research, wireframing, prototyping, A/B testing), and the quantifiable impact on business metrics (e.g., conversion rates, user engagement, task completion).

• Demonstrate experience with Figma, including wireframes, prototypes, and collaborative design processes.

• Highlight projects where you contributed to or managed a design system, showcasing its components and benefits. Process Documentation:

• Provide examples of how you have documented design processes, workflows, and system components (e.g., design system documentation, user journey maps, process flows).

• Illustrate your approach to conducting and documenting user research, including the synthesis of findings and their integration into design iterations.

• Showcase how you have used data analytics and A/B testing results to drive process improvements and optimize user flows.

• Include documentation related to your experience with agile development processes, such as sprint planning, backlog management, and retrospectives.

📝 Enhancement Note: For a Senior Manager role, the portfolio should not only display individual design skills but also leadership, strategic thinking, and the ability to drive measurable business outcomes through design. A strong emphasis on process documentation and the ROI of design initiatives will be crucial.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Senior UX/UI Managers in Hamburg, Germany, with 3-5 years of experience, a competitive salary range would typically fall between €65,000 - €85,000 annually. This estimate considers the company's size, the role's leadership responsibilities, and the cost of living in Hamburg. Benefits:

• Comprehensive benefits package including:

  • Fair and competitive compensation.

  • Sustainable company pension scheme.

  • Genuine work-life balance support.

  • Subsidized Deutschlandticket for public transport.

  • Job bike program for eco-friendly commuting.

  • Employee shopping discounts.

  • Access to organic fruit, fair trade drinks, and a muesli bar.

  • Subsidized fitness membership through Wellpass. Working Hours:

• Full-time (40 hours per week).

• Flexible working hours with hybrid work options, allowing for a balance between office collaboration and remote work.

📝 Enhancement Note: The salary estimate is based on general market data for similar roles in Germany and specifically Hamburg. The listed benefits are directly extracted from the provided text and highlight a strong emphasis on employee well-being and sustainability, aligning with the company's mission.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Technology, Sustainability. The Platform Group operates within the dynamic e-commerce landscape, with a clear focus on sustainable practices through brands like Avocado Store. This dual focus on rapid growth and ethical business operations shapes its culture.

Company Size: The Platform Group is part of a larger entity, suggesting a structure that balances the agility of a startup with the resources and stability of an established organization. This environment often fosters innovation and offers significant growth opportunities.

Founded: The Platform Group GmbH & Co.KG is a relatively modern entity, likely founded to consolidate and scale various e-commerce ventures. Its formation implies a strategic vision for market expansion and operational efficiency.

Team Structure:

• The UX/UI Manager will likely lead a dedicated UX/UI team within the Avocado Store and Hood Media GmbH entities, reporting to a higher-level Product or Digital Director.

• This role requires close collaboration with Product Owners, Frontend Developers (React, TypeScript), Backend Engineers, Marketing Specialists, and Operations teams across different brands.

• The structure emphasizes cross-functional teamwork and a "one team" mentality to achieve shared business objectives. Methodology:

• Data-driven decision-making is a core principle, utilizing analytics tools (Google Analytics, Looker) and A/B testing for continuous improvement.

• Agile methodologies (Scrum) are employed for efficient project management and iterative development cycles.

• A strong emphasis on user-centric design and a holistic product view, balancing customer needs with market opportunities and technological feasibility.

• The integration of AI tools into design workflows indicates a forward-thinking approach to innovation and efficiency.

Company Website: https://www.the-platform-group.com/ (and potentially specific sites for Avocado Store and Hood Media)

📝 Enhancement Note: The company culture is described as a blend of "professional corporate context" and "startup spirit," indicating an environment that values both structure and innovation. The mission-driven aspect of sustainability is a key differentiator and likely influences decision-making and team values.

📈 Career & Growth Analysis

Operations Career Level: This role is at a Senior Manager level, requiring significant experience in UX/UI design, product management, and team leadership. It involves strategic decision-making, cross-functional influence, and direct impact on the company's digital product strategy and conversion performance.

Reporting Structure: The UX/UI Manager will likely report to a Director of Product, Head of Digital, or a similar senior leadership role within The Platform Group, overseeing specific brands. They will also manage a team of UX/UI designers.

Operations Impact: The role directly impacts revenue through conversion optimization and user experience enhancements. By ensuring intuitive and efficient digital interfaces, the UX/UI Manager plays a crucial role in customer acquisition, retention, and overall e-commerce performance, directly contributing to the operational success of the brands.

Growth Opportunities:

• Leadership Advancement: Potential to grow into a Head of UX/UI, Director of Product, or a broader digital leadership role overseeing multiple brands or business units within The Platform Group.

• Skill Specialization: Opportunity to deepen expertise in areas like AI-driven design, advanced analytics, or sustainable e-commerce UX.

• Cross-Functional Exposure: Gain experience in various aspects of e-commerce operations, from product development to marketing and customer support, through close collaboration.

• Strategic Influence: Contribute to the overarching digital strategy of the company, shaping the future direction of its e-commerce platforms.

📝 Enhancement Note: The "Senior Manager" title and the description of "individual design and development opportunities" suggest a clear path for career progression within The Platform Group, particularly for individuals who can demonstrate leadership and strategic impact on operations.

🌐 Work Environment

Office Type: The role is based in Hamburg, Germany, with a hybrid work model. The office environment is described as combining a "professional corporate context with startup spirit," suggesting a dynamic and collaborative workspace.

Office Location(s): The primary office location is Cremon 32, Hamburg, 20457, situated between Rödingsmarkt and Hafencity, a desirable and accessible area in Hamburg.

Workspace Context:

• Collaborative spaces designed to foster teamwork and communication between designers, product managers, developers, and other stakeholders.

• Access to modern design and collaboration tools (Figma, FigJam, Jira, Confluence, Teams) to support efficient workflows.

• Opportunities for direct interaction with colleagues from diverse disciplines, promoting knowledge sharing and cross-functional synergy.

• A focus on creating an inspiring environment that aligns with the company's mission of sustainability and innovation.

Work Schedule: Flexible working hours are offered, supporting a healthy work-life balance and allowing employees to manage their schedules effectively within the hybrid work framework.

📝 Enhancement Note: The mention of the office location between Rödingsmarkt and Hafencity suggests a modern, well-connected urban workspace. The hybrid model and flexible hours are key components of the work environment, catering to modern professional expectations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV, portfolio, and cover letter (including salary expectations and earliest start date). Emphasis will be placed on demonstrating relevant experience, design quality, and strategic thinking.

• Hiring Manager Interview: Discussion focusing on your UX/UI philosophy, leadership style, experience with conversion optimization, and understanding of the e-commerce landscape. Be prepared to discuss your approach to team management and cross-functional collaboration.

• Portfolio Presentation & Case Study: A dedicated session where you present 1-2 key projects from your portfolio. Expect to detail the problem, your process, the solutions, and the measurable impact. This is a critical stage to showcase your problem-solving skills and ability to articulate design decisions.

• Team/Cross-Functional Interview: Meet with potential peers and stakeholders from product, engineering, and marketing teams. This assesses cultural fit, collaboration skills, and your ability to integrate into the existing team dynamics.

• Final Interview: Typically with a senior leader, focusing on strategic alignment, long-term vision, and overall fit within The Platform Group.

Portfolio Review Tips:

• Quantify Impact: For each project, clearly state the business problem, your role, the solutions implemented, and the quantifiable results (e.g., % increase in conversion, reduction in bounce rate, improved user satisfaction scores).

• Showcase Process: Detail your design process, from research and ideation to prototyping, testing, and iteration. Explain why you made certain decisions.

• Highlight Leadership: If applicable, showcase projects where you led a team, mentored junior designers, or influenced strategic direction.

• Tailor to E-commerce: Emphasize projects relevant to e-commerce, conversion optimization, and user journeys.

• Accessibility & Design Systems: Explicitly mention your experience and contributions to accessibility standards and design systems.

Challenge Preparation:

• Be prepared for a potential design challenge or a discussion about a hypothetical scenario related to optimizing an e-commerce user flow or improving conversion rates for a specific product.

• Practice articulating your thought process clearly and concisely.

• Be ready to discuss how you would leverage data and user research to inform your approach.

• Prepare questions for the interviewers about the team, projects, and company culture.

📝 Enhancement Note: The emphasis on a portfolio presentation and potential case study suggests that candidates need to be adept at storytelling and demonstrating the tangible business value of their UX/UI work, particularly in an operations-driven context like e-commerce.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (Expert level required), FigJam.

• Design Systems: Atomic Design principles, Pattern Libraries, Storybook (in collaboration with Frontend).

• Collaboration: Confluence, Jira, Microsoft Teams, GitHub.

Analytics & Reporting:

• Web Analytics: Google Analytics, Looker, Matomo.

• A/B Testing: Kameleoon or similar A/B testing platforms.

• User Research Tools: Various tools for qualitative and quantitative user studies.

CRM & Automation:

• While not explicitly mentioned as a primary tool for this role, familiarity with CRM systems and marketing automation platforms can be beneficial for understanding the broader customer journey and data flow within an e-commerce operation.

📝 Enhancement Note: The detailed tech stack provided is crucial for candidates. Proficiency in Figma and web analytics tools is non-negotiable. Experience with A/B testing platforms and design system tools like Storybook will be highly advantageous.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the needs of the customer through intuitive and effective design.

• Data-Driven Decision Making: Utilizing analytics and testing to inform design choices and measure impact, ensuring all initiatives are grounded in evidence.

• Sustainability: A core value reflected in the company's mission and likely influencing design choices towards responsible and eco-conscious e-commerce experiences.

• Innovation & Continuous Improvement: A proactive approach to adopting new technologies (like AI in design) and methodologies to enhance user experiences and operational efficiency.

• Collaboration & Transparency: Fostering an open environment where ideas are shared freely, feedback is constructive, and teams work cohesively towards common goals.

Collaboration Style:

• Cross-Functional Integration: The role requires seamless collaboration with product management, engineering, marketing, and operations teams, emphasizing shared ownership of digital product success.

• Agile & Iterative: Working in agile sprints, designers will collaborate closely with developers and product owners to deliver and refine features iteratively.

• Feedback-Oriented: A culture that encourages constructive feedback exchange between designers, stakeholders, and users to drive continuous improvement of digital products.

• Knowledge Sharing: Encouraging the sharing of best practices, learnings from research and testing, and design system updates across teams.

📝 Enhancement Note: The emphasis on sustainability as a core value is a significant differentiator for The Platform Group and will likely resonate with candidates who are passionate about ethical business practices. This value should be reflected in how candidates approach problem-solving and design.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Identities: Managing distinct UX/UI strategies for Avocado Store and Hood Media while ensuring brand consistency and operational efficiency.

• Rapid E-commerce Evolution: Keeping pace with fast-changing e-commerce trends, user expectations, and technological advancements, including the effective integration of AI.

• Data Interpretation: Translating complex analytics and user research data into actionable design improvements that drive measurable conversion gains.

• Cross-Functional Alignment: Ensuring buy-in and collaboration from diverse teams with potentially different priorities.

Learning & Development Opportunities:

• Advanced UX/UI Techniques: Opportunities to explore cutting-edge design methodologies, including AI-assisted design and advanced prototyping.

• E-commerce Strategy: Deepen understanding of e-commerce operations, conversion funnels, and business strategy through close work with product and marketing teams.

• Leadership Development: Formal and informal training opportunities to enhance team management, strategic planning, and stakeholder communication skills.

• Industry Exposure: Potential to attend industry conferences, workshops, and training sessions focused on UX/UI, e-commerce, and digital transformation.

📝 Enhancement Note: The challenges presented are common in fast-paced e-commerce environments, particularly those managing multiple brands. Candidates who can demonstrate resilience, adaptability, and a proactive approach to problem-solving will be well-suited for this role.

💡 Interview Preparation

Strategy Questions:

• "Describe your approach to defining and executing a UX/UI strategy for a multi-brand e-commerce portfolio. How would you balance brand individuality with operational efficiency?"

• "How do you leverage data analytics (e.g., Google Analytics, Looker) and A/B testing (e.g., Kameleoon) to drive conversion optimization and inform design decisions? Provide a specific example."

• "Walk us through your process for developing and maintaining a design system. What are the key components, and how do you ensure its adoption and evolution across teams?" Company & Culture Questions:

• "How do you see the principles of sustainability influencing UX/UI design in the e-commerce space?"

• "Describe a time you had to lead a team through a significant design change or project. What challenges did you face, and how did you overcome them?"

• "How do you foster collaboration between design, engineering, and product teams, especially in a hybrid work environment?" Portfolio Presentation Strategy:

• Storytelling: Frame your case studies as narratives, clearly outlining the problem, your role, the process, the solution, and the impact.

• Quantify Results: Always back up your claims with data and metrics. Show the "before" and "after" with clear, measurable outcomes.

• Demonstrate Process: Show your wireframes, prototypes, user flow diagrams, and research findings to illustrate your thought process.

• Highlight Leadership: If you led a team or mentored others, be sure to articulate those contributions.

• Address Challenges: Be prepared to discuss any challenges encountered during projects and how you navigated them.

📝 Enhancement Note: Interviewers will be looking for a candidate who can connect their design expertise with tangible business results and leadership capabilities. Demonstrating an understanding of e-commerce operations and the company's sustainability mission will be key.

📌 Application Steps

To apply for this Senior UX/UI Manager position:

• Submit your application through the provided link on the Personio careers portal.

• Customize Your Resume: Tailor your resume to highlight your experience in UX/UI leadership, conversion optimization, e-commerce, design systems, and agile methodologies. Use keywords from the job description.

• Prepare Your Portfolio: Curate 2-3 of your strongest projects that best demonstrate your qualifications. Ensure each case study clearly outlines the problem, your process, the solution, and the quantifiable results. Include examples of Figma work, design systems, and A/B testing outcomes.

• Craft a Compelling Cover Letter: Briefly explain why you are a strong fit for this role, referencing specific aspects of the job description and company mission (e.g., sustainability, data-driven approach). Include your salary expectations and earliest possible start date.

• Research The Platform Group: Familiarize yourself with the company's brands (Avocado Store, Hood Media), its mission, and its values. Understand how your role contributes to their overall business objectives and operational success.

• Practice Your Presentation: Rehearse presenting your portfolio case studies clearly and concisely, focusing on impact and process. Be ready to answer strategic and behavioral interview questions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.