Head of Brand & UX

📍 Job Overview

Job Title: Head of Brand & UX

Company: xponentiate

Location: Delhi, Delhi, India

Job Type: Full-Time

Category: Brand & User Experience (UX) Operations

Date Posted: 2026-09-02

Experience Level: 10+ years

Remote Status: On-site

🚀 Role Summary

• Lead the strategic direction and execution of brand identity and user experience for a rapidly growing digital health platform.

• Drive the visual language, voice, and overall positioning of the company across digital products and marketing channels.

• Define and implement UX strategy for critical consumer journeys, ensuring a balance of clinical trust and user-centric design.

• Collaborate cross-functionally to translate business objectives and health outcomes into intuitive and engaging user experiences.

• Establish and maintain design systems, brand guidelines, and UX standards to ensure consistency and quality at scale.

📝 Enhancement Note: While the title is "Head of Brand & UX," the description explicitly states it's an "individual contributor role for someone who wants to lead through craft and judgment rather than headcount." This indicates a senior, hands-on position focused on execution and strategic design leadership rather than team management. The "Operations" aspect in this context refers to the operationalization of brand and UX strategies, ensuring their consistent application and impact across the business.

📈 Primary Responsibilities

• Own the end-to-end development and evolution of the company's brand identity, encompassing voice, visual language, and strategic positioning across all touchpoints including the app, website, and marketing collateral.

• Spearhead UX strategy and design for key consumer journeys, from initial onboarding to ongoing chronic care engagement, prioritizing both clinical credibility and seamless usability.

• Foster strong partnerships with product management, marketing, and clinical teams to effectively translate business goals and health outcome requirements into intuitive, well-designed user experiences.

• Establish, document, and continuously evolve comprehensive design systems, brand guidelines, and UX standards to ensure a cohesive and high-quality user experience as the company scales.

• Actively contribute an external perspective on emerging trends and best practices in consumer health, wellness, behavior-change design, and digital product experiences.

• Conduct user research and leverage insights to inform design decisions, ensuring that user needs and pain points are addressed effectively.

• Champion a user-centric design philosophy throughout the organization, advocating for the user in cross-functional discussions and decision-making processes.

• Oversee the visual design of marketing campaigns and digital assets to ensure brand consistency and effectiveness in driving engagement and acquisition.

📝 Enhancement Note: The responsibilities are framed around "owning" and "leading" strategic areas, emphasizing a senior-level individual contributor role. The focus on establishing and evolving standards (design systems, brand guidelines, UX standards) highlights the operationalization of brand and UX, ensuring scalability and consistency.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in Design, Human-Computer Interaction (HCI), Marketing, or a related field is implied by the role's requirements.

Experience: A minimum of 10 years of progressive experience in brand development, visual design, and UX/product design, with a significant portion spent in senior individual contributor roles at consumer-facing technology, Direct-to-Consumer (D2C), or digital health companies.

Required Skills:

• Proven expertise in developing and implementing comprehensive brand identities, including visual language, voice, tone, and positioning strategies.

• Deep understanding of UX strategy and product design principles, with a demonstrated ability to translate user needs and business objectives into intuitive user journeys.

• Strong portfolio showcasing both exceptional brand craft (identity systems, storytelling, visual design execution) and robust UX rigor (research-informed, outcome-driven design, user flow optimization).

• Proficiency in establishing and maintaining design systems, brand guidelines, and UX standards to ensure scalability and consistency across multiple platforms.

• Experience in conducting user research, synthesizing insights, and applying them to iterative design processes.

• Ability to operate effectively at both strategic and execution levels, articulating vision to leadership and meticulously executing design details.

• Excellent cross-functional collaboration and stakeholder management skills, with the ability to influence and gain buy-in from diverse teams (product, marketing, clinical).

• A keen understanding of consumer behavior, particularly in health, wellness, and behavior-change contexts. Preferred Skills:

• Experience in the digital health, wellness, or behavior-change product sector.

• Familiarity with agile development methodologies and working within cross-functional product teams.

• Advanced skills in prototyping tools and user testing methodologies.

• Experience with marketing channel design and campaign asset creation.

• A strong point of view on current trends in digital health and consumer technology design.

📝 Enhancement Note: The emphasis on "craft and judgment" and the requirement for a portfolio demonstrating "brand craft" and "UX rigor" suggest a need for candidates who can not only strategize but also execute at a high level. The preference for healthcare/wellness experience indicates a need for understanding nuanced user needs in this domain.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly demonstrates end-to-end ownership of brand identity projects, showcasing visual systems, brand guidelines, and messaging frameworks.

• Detailed case studies of UX/product design initiatives, highlighting user research methodologies, problem definition, design solutions, and measurable impact on user engagement or health outcomes.

• Examples of established design systems, including component libraries, style guides, and their application in maintaining design consistency across platforms.

• Evidence of strategic thinking in brand positioning and user journey mapping, illustrating how design decisions align with business objectives and consumer needs.

• Demonstrations of how brand and UX strategies have been operationalized and scaled within a growing organization. Process Documentation:

• Examples of documented brand guidelines and voice/tone frameworks used to ensure consistent brand communication.

• Case studies or examples of UX process documentation, including user flow diagrams, wireframes, prototypes, and user testing reports.

• Documentation outlining the implementation and maintenance of design systems, including governance models and contribution processes.

• Evidence of establishing and refining workflows for design reviews, feedback incorporation, and cross-functional collaboration within product development cycles.

📝 Enhancement Note: The requirement for a portfolio demonstrating "brand craft" and "UX rigor" directly translates into the need for documented processes and tangible examples of how these were executed. The "individual contributor" nature of the role means the portfolio must showcase direct contribution and ownership of these processes.

💵 Compensation & Benefits

Salary Range:

Based on the location (Delhi, India), the senior individual contributor nature of the role (10+ years experience), and the specialized skills in Brand and UX within the digital health sector, a competitive salary range is estimated.

• Estimated Range: ₹25,00,000 - ₹40,00,000 per annum.

This estimate is derived from industry benchmarks for senior design and brand leadership roles in major Indian tech hubs, considering the specific demands of a fast-growing digital health platform with investor backing. The higher end reflects exceptional candidates with proven impact in similar environments.

Benefits:

• Mission-driven work: Opportunity to contribute to a product that significantly improves health outcomes for a large population.

• High-ownership role: Significant autonomy and direct influence on product and brand strategy.

• Direct influence on product and brand direction: As an individual contributor, your design and brand decisions will have a tangible and immediate impact.

• Comprehensive health benefits package (details to be confirmed by employer).

• Opportunities for professional development and continuous learning in the rapidly evolving digital health space.

• Potential for stock options or performance-based bonuses, aligning with company growth and success. Working Hours:

• Approximately 40 hours per week, with flexibility expected to meet project deadlines and business needs. The role requires a hands-on approach, implying dedicated time for execution and strategic thinking.

📝 Enhancement Note: Salary estimates are based on general market research for senior roles in Delhi, India, within the tech and health-tech sectors. Specific compensation will vary based on the candidate's exact experience, negotiation, and the company's compensation philosophy. The listed benefits are derived from the "Why Join" section of the job description and common offerings for senior roles in growing tech companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Health, HealthTech, Consumer Technology, Wellness, Behavior Change.

Company Size: The description implies a scaling company, likely in the mid-stage of growth (e.g., 50-250 employees), given its focus on scaling consumer experience, investor backing, and the need for senior leadership in brand and UX.

Founded: While the founding date is not provided, the context suggests a relatively modern company, likely founded within the last 5-10 years, given its focus on digital platforms and chronic condition management.

Team Structure:

• As an individual contributor role, this position operates at a senior level, likely reporting directly to a Head of Product, Chief Product Officer, or potentially a founder.

• The role necessitates close collaboration with product managers, marketing leads, clinical experts, and potentially engineering teams.

• The emphasis on "leading through craft and judgment rather than headcount" suggests a culture that values deep expertise and execution over hierarchical management. Methodology:

• Data-driven decision-making, leveraging user research and analytics to inform brand and UX strategies.

• Agile product development principles, requiring adaptability and iterative design processes.

• A strong focus on user-centric design, ensuring that the consumer experience is paramount.

• Emphasis on building scalable systems (design systems, brand guidelines) to support growth.

Company Website: https://www.xponentiate.com/ (Inferred from domain_derived)

📝 Enhancement Note: Inferences about company size and founding date are based on typical growth trajectories for venture-backed digital health startups. The "scaling its consumer experience" and "backed by leading healthcare-focused investors" points to a company in a growth phase requiring robust brand and UX foundations.

📈 Career & Growth Analysis

Operations Career Level: This is a senior individual contributor (IC) role, often referred to as a Principal or Lead Designer/Brand Strategist. It offers significant autonomy and a high degree of influence on the company's strategic direction in brand and user experience. The role is designed for experienced professionals who excel at execution and strategic thinking without the direct management of a team.

Reporting Structure: The role likely reports to a senior executive, such as the Chief Product Officer (CPO), VP of Product, or potentially a CEO/Founder, depending on the company's organizational structure. This ensures direct access to leadership and the ability to influence strategic decisions.

Operations Impact: The Head of Brand & UX will have a profound impact on the company's success by shaping how its digital health platform is perceived and experienced by users. This includes driving user acquisition and retention through compelling branding and intuitive product design, fostering trust in a sensitive health domain, and ultimately contributing to improved health outcomes for members. The operationalization of brand and UX standards ensures that this impact is consistent and scalable.

Growth Opportunities:

• Specialization & Mastery: Deepen expertise in digital health branding and UX, becoming a recognized authority within the company and potentially the industry.

• Strategic Leadership: Evolve from executing design to shaping broader product and business strategy through the lens of brand and user experience.

• Mentorship: While not managing a team, there will be opportunities to mentor junior designers or product team members, guiding their understanding of brand and UX principles.

• Potential for Future Leadership: Depending on the company's growth and organizational evolution, this role could serve as a stepping stone to managing a larger design or brand team in the future, should the company structure change.

📝 Enhancement Note: The analysis focuses on the "individual contributor" aspect, highlighting its strategic importance and growth potential within that framework, as opposed to traditional management tracks. The "operations" angle is tied to the systematic implementation and scaling of brand and UX.

🌐 Work Environment

Office Type: The role is listed as "On-site" in Delhi, India, suggesting a traditional office-based work environment. This typically means a dedicated workspace within a company office.

Office Location(s): Delhi, India. This implies working from a central office location within the city, facilitating in-person collaboration.

Workspace Context:

• Collaborative Environment: The role requires close partnership with product, marketing, and clinical teams, indicating a highly collaborative office setting where cross-functional teams regularly interact.

• Tools & Technology: Access to standard design software (e.g., Figma, Sketch, Adobe Creative Suite), user research tools, project management platforms, and potentially specialized digital health tech.

• Team Interaction: Regular opportunities for brainstorming sessions, design critiques, and strategic discussions with colleagues across departments. The on-site nature facilitates spontaneous problem-solving and team cohesion.

Work Schedule:

• Standard full-time working hours (approx. 40 hours/week) are expected. Given the senior nature and individual contributor focus, there will likely be a degree of flexibility, but also an expectation of dedication to delivering high-quality work and meeting project milestones. The on-site requirement means work is performed from the company's Delhi office.

📝 Enhancement Note: The "On-site" designation is key here. This implies a preference for in-person collaboration, which is often beneficial for creative and strategic roles like Brand & UX, allowing for more dynamic brainstorming and feedback loops.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role's requirements.

• Portfolio Presentation & Discussion: A session where you present your portfolio, walking through key projects, your process, and the impact of your work. Expect in-depth questions about your strategic thinking, execution, and problem-solving approach.

• Cross-Functional Interviews: Meetings with key stakeholders from Product, Marketing, and Clinical teams to evaluate collaboration style, communication skills, and understanding of their respective domains.

• Leadership/Founder Interview: A final discussion with senior leadership to assess strategic alignment, cultural fit, and long-term vision.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase both brand identity development and UX/product design expertise, ideally with relevance to health/wellness or consumer tech.

• Tell a Story: For each project, clearly articulate the problem, your role, your design process (research, ideation, iteration, execution), the solutions you implemented, and the measurable outcomes or impact.

• Highlight Brand Craft: For brand projects, showcase your ability to develop compelling visual identities, define brand voice, and create cohesive brand systems.

• Demonstrate UX Rigor: For UX projects, emphasize user research insights, problem-solving, intuitive design solutions, and how you balanced user needs with business goals.

• Showcase Operationalization: If possible, include examples of how you've built or scaled design systems, brand guidelines, or UX processes.

• Be Ready for "Why": Be prepared to explain the rationale behind every design decision, linking it back to user needs or business objectives.

Challenge Preparation:

• Be prepared for a design challenge that might involve a hypothetical problem related to the company's product or a specific user journey.

• Focus on demonstrating your strategic thinking, problem-solving approach, and ability to articulate your design process clearly and concisely.

• Practice presenting your ideas under timed conditions, simulating the pressure of a real-world scenario.

📝 Enhancement Note: The emphasis on "craft and judgment" means interviewers will scrutinize the portfolio for depth of thought and execution quality. The cross-functional nature of the role suggests interviews will assess collaboration and communication skills with non-design stakeholders.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe Creative Suite (Photoshop, Illustrator, InDesign), InVision, Axure RP, or similar industry-standard tools for wireframing, UI design, prototyping, and visual asset creation.

• Brand Development: Tools for creating brand guidelines, style guides, and visual assets. This might include Adobe InDesign, specialized brand management software, or robust template systems.

• User Research: Platforms like UserTesting.com, Lookback, Maze, or internal tools for conducting user interviews, usability testing, and surveys.

Analytics & Reporting:

• Product Analytics: Tools like Google Analytics, Mixpanel, Amplitude, or Heap to track user behavior, engagement metrics, and conversion funnels within the app and website.

• Reporting Dashboards: Experience with tools like Tableau, Power BI, or Looker for visualizing key brand and UX performance indicators.

CRM & Automation:

• While not a direct CRM role, understanding how brand and UX impact lead generation and customer journeys managed within CRMs (e.g., Salesforce, HubSpot) is beneficial.

• Familiarity with marketing automation platforms (e.g., HubSpot, Marketo) for understanding campaign execution and user segmentation.

📝 Enhancement Note: The role requires a strong command of design and prototyping tools. Proficiency in analytics tools is crucial for demonstrating the impact of brand and UX efforts, aligning with the "data-driven" culture and the need to measure outcomes.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the needs of users, especially in the context of health and chronic condition management.

• Excellence in Craft: A dedication to high-quality design and brand execution, driven by attention to detail and a passion for creating impactful experiences.

• Collaboration & Partnership: A belief in working closely with cross-functional teams to achieve shared goals, fostering an environment of mutual respect and open communication.

• Data-Driven Impact: A commitment to measuring the effectiveness of brand and UX initiatives, using data to inform decisions and demonstrate value.

• Mission Alignment: A passion for the company's mission to improve health outcomes, driving a sense of purpose and dedication in daily work.

Collaboration Style:

• Cross-functional Integration: Expect a highly integrated approach where brand and UX are not siloed but are woven into the fabric of product development and marketing strategy.

• Iterative Feedback: An open culture for design critiques and feedback, encouraging constructive dialogue to refine designs and strategies.

• Knowledge Sharing: A willingness to share insights, best practices, and learnings across teams to elevate the collective understanding of brand and user experience.

📝 Enhancement Note: The values are inferred from the company's mission in digital health and the description of the role as a senior IC focused on craft and collaboration. The emphasis is on how brand and UX "operate" within the company's day-to-day activities and strategic decision-making.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Clinical Trust with Usability: Designing experiences that are both trustworthy and engaging for users managing serious health conditions. This requires sensitivity and a deep understanding of user psychology.

• Scaling Design Systems and Brand Guidelines: Ensuring consistency and quality as the company rapidly expands its user base and product offerings.

• Translating Complex Health Data into Simple Experiences: Making sophisticated health information and management tools accessible and intuitive for a broad audience.

• Evolving Brand in a Competitive Landscape: Differentiating the company's brand in the crowded digital health and wellness market.

Learning & Development Opportunities:

• Deep Dive into Digital Health: Gaining specialized knowledge in the unique challenges and opportunities of the health-tech sector.

• Strategic Brand Building: Developing expertise in building and scaling a brand for a mission-driven company with significant growth potential.

• Advanced UX Methodologies: Refining skills in user research, behavior-change design, and creating highly engaging user journeys.

• Industry Engagement: Potential to attend relevant industry conferences (e.g., design, health tech) to stay abreast of trends and network.

📝 Enhancement Note: Challenges are derived from the inherent complexities of the digital health sector and the specific demands of a scaling company in this space. Growth opportunities are framed around deepening expertise within these specialized areas.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you developed a brand identity from scratch or significantly evolved an existing one. What was your process, and what was the impact?" (Focus on your approach to visual language, voice, and positioning, and how you measured success.)

• "Walk us through a complex user journey you've designed. What were the key challenges, how did you approach user research, and what were the resulting improvements in usability or engagement?" (Highlight your problem-solving skills, research methodology, and outcome-driven design.)

• "How do you approach building and maintaining a design system for a growing product? What are the key components and governance considerations?" (Demonstrate your understanding of scalable design operations and consistency.)

• "Imagine you need to communicate a new brand vision to a skeptical marketing team. How would you approach this to gain their buy-in and ensure consistent execution?" (Focus on stakeholder management, communication strategy, and influence.) Company & Culture Questions:

• "What excites you about xponentiate's mission in digital health, and how do you see your brand and UX expertise contributing to it?" (Show genuine interest and connect your skills to the company's purpose.)

• "How do you stay current with trends in consumer health, wellness, and behavior-change design?" (Demonstrate your commitment to continuous learning and industry awareness.)

• "Describe your ideal collaboration with product managers and engineers. How do you ensure a smooth handoff and ongoing partnership?" (Highlight your teamwork and communication skills.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, follow a clear story arc: Problem -> Your Role -> Process -> Solution -> Impact/Results.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your work (e.g., increased conversion rates, improved user satisfaction scores, reduced churn).

• Showcase Strategic Thinking: Explain why you made certain design decisions, linking them to user needs, business goals, or brand strategy.

• Be Concise and Engaging: Practice your presentation to ensure it flows well and keeps the audience engaged. Allocate time for Q&A.

• Tailor to xponentiate: If possible, subtly weave in how your approach aligns with the company's mission or the digital health context.

📝 Enhancement Note: Interview preparation advice is tailored to the specific requirements of a senior IC role in brand and UX, emphasizing strategic thinking, execution quality, and the ability to articulate impact, especially within the digital health domain.

📌 Application Steps

To apply for this Head of Brand & UX position:

• Submit your application through the provided link on Workable.

• Curate Your Portfolio: Select 3-5 key projects that best represent your brand identity development and UX/product design expertise. Ensure each case study clearly outlines the problem, your role, your process, the solution, and the measurable impact. Pay special attention to projects that demonstrate brand craft and UX rigor.

• Optimize Your Resume: Highlight your 10+ years of experience, focusing on senior individual contributor roles and achievements in consumer tech, D2C, or digital health. Use keywords from the job description such as "Brand Identity," "UX Strategy," "Design Systems," and "Consumer Experience."

• Prepare Your Presentation: Practice walking through your portfolio, focusing on storytelling, articulating your design process, and quantifying the impact of your work. Be ready to discuss your strategic rationale and how you've operationalized brand and UX standards.

• Research xponentiate: Understand their mission in digital health, their target audience, and their current product offering. Consider how your skills can directly contribute to their growth and user engagement goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.