Graphic Designer & Content Creator - Regent Kuala Lumpur (Pre-Opening)

📍 Job Overview

Job Title: Graphic Designer & Content Creator - Regent Kuala Lumpur (Pre-Opening)

Company: IHG

Location: Malaysia

Job Type: Full time

Category: Marketing & Creative Operations

Date Posted: 2026-09-02T08:57:59

Experience Level: Mid-level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive visual branding and content strategy for the pre-opening phase of Regent Kuala Lumpur, ensuring brand consistency across all platforms.

• Develop and execute engaging marketing collateral, from print to digital, to support hotel facilities, programs, services, and special events.

• Create and manage a comprehensive content library, organizing all visual assets for easy accessibility by the marketing department.

• Capture, edit, and produce high-quality short-form photo and video content that highlights the hotel's unique dining, event, and guest experiences.

📝 Enhancement Note: This role is critical for establishing the Regent Kuala Lumpur's brand presence before its official opening. The focus on visual storytelling and content creation for both print and digital channels, especially social media, is paramount. The responsibilities extend beyond traditional graphic design to encompass content management, photography, videography, and even basic copywriting review, indicating a versatile and hands-on operational role within the marketing department.

📈 Primary Responsibilities

• Collaborate closely with the Director of Marketing Communications and the marketing team to understand design briefs and establish realistic delivery timelines.

• Design and produce a wide range of marketing materials including flyers, posters, digital TV signage, social media graphics, advertisements, and other brand assets.

• Develop user-friendly menu templates for restaurants and bars, and provide training to outlet managers for self-service updates and printing.

• Ensure strict adherence to Regent Kuala Lumpur's brand guidelines and its restaurants & bars' identities while fulfilling hotel marketing requirements.

• Act as the primary liaison with the appointed printing supplier to manage the production and timely delivery of all printed collateral.

• Proofread and edit customer-facing collateral for copywriting accuracy and brand alignment.

• Systematically manage the hotel's content library, organizing images, videos, and designs on a shared drive for efficient access.

• Shoot and edit short-form photo and video content (e.g., Reels-style) showcasing hotel dining, events, and experiences.

• Fulfill any other assigned duties by management, demonstrating flexibility and a proactive approach.

📝 Enhancement Note: The responsibilities highlight a need for strong project management skills, as the role involves managing multiple stakeholders (marketing team, outlet managers, printing suppliers) and diverse deliverables. The emphasis on training outlet managers for menu updates indicates a "train-the-trainer" component, requiring excellent communication and instructional abilities.

🎓 Skills & Qualifications

Education: Diploma or Degree in Graphic Designing, Multimedia, Communications, or a related field from a recognized institution.

Experience: Experience in hotel marketing or content creation is considered an added advantage. A foundational understanding of project management principles is expected, alongside practical experience in graphic design and content production.

Required Skills:

• Advanced proficiency in Adobe Photoshop, Illustrator, InDesign, and Lightroom.

• Expertise in Canva for quick and effective design creation.

• Strong computer skills across all Microsoft Office programs (Word, Excel, PowerPoint).

• Excellent written and verbal communication skills in English.

• Ability to adapt to constructive feedback and embrace change.

• Fundamental project management skills, with the capacity to manage multiple projects concurrently.

• Proficiency in photography and videography, including shooting and editing short-form video content for social media platforms (e.g., CapCut, Adobe Premiere Pro, or equivalent).

• Familiarity with Content Management Systems (CMS), such as WordPress or similar platforms.

• Experience managing third-party websites and digital channels. Preferred Skills:

• Prior experience within the hospitality industry, specifically in hotel marketing.

• A portfolio showcasing a range of graphic design and content creation projects, ideally with examples from the hospitality sector.

• Understanding of digital marketing principles and social media trends.

• Basic copywriting and editing skills.

📝 Enhancement Note: The requirement for "Advanced Design Skills" and specific software like Adobe Photoshop, Illustrator, and InDesign, combined with "Fundamental skills to project management," suggests a role that requires both creative execution and operational efficiency. The inclusion of Canva and social media video editing tools points to a need for versatility in content creation for various digital platforms.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio demonstrating a strong understanding of brand identity and its application across various media.

• Case studies showcasing the design process from brief to final output, highlighting problem-solving and creative solutions.

• Examples of print collateral (flyers, posters, menus) and digital assets (social media graphics, web banners, digital signage).

• A section dedicated to photography and videography work, including examples of short-form social media content with demonstrable engagement.

• Evidence of content management skills, perhaps through examples of organized digital asset libraries or CMS implementation. Process Documentation:

• Demonstration of how projects are managed from brief to completion, including timeline adherence and stakeholder communication.

• Examples of how brand guidelines are interpreted and applied consistently across different projects.

• Showcase of workflow for creating and editing photo and video content, including post-production techniques.

• Evidence of ability to train others on design tools or processes, such as the menu template updates.

📝 Enhancement Note: For this role, the portfolio is not just a showcase of creative output but also a demonstration of operational capabilities. Applicants should prepare to discuss their process for managing projects, adhering to brand standards, and collaborating with stakeholders, particularly highlighting their ability to translate marketing briefs into effective visual communications.

💵 Compensation & Benefits

Salary Range: For a Graphic Designer & Content Creator with 2-5 years of experience in Kuala Lumpur, Malaysia, the estimated annual salary range is approximately MYR 48,000 to MYR 72,000. This estimate is based on industry benchmarks for creative roles in the Malaysian hospitality sector, factoring in the specific software proficiencies and responsibilities outlined.

Benefits:

• Comprehensive health insurance coverage.

• Paid time off, including annual leave and sick leave.

• Opportunities for professional development and training in design and content creation.

• Access to IHG's global employee discount programs for hotel stays and amenities.

• Potential for career advancement within IHG's extensive global network.

• Retirement savings plan contributions (e.g., EPF).

• Travel opportunities within Malaysia and potentially internationally, depending on project needs.

Working Hours: Standard full-time working hours are typically 40 hours per week, Monday to Friday, with potential for overtime during peak periods or for specific event-related content creation. Flexibility may be offered based on project demands and team agreement.

📝 Enhancement Note: The salary estimate is a benchmark for a mid-level creative professional in Kuala Lumpur. Actual compensation will depend on the candidate's specific experience, portfolio strength, and final negotiation. The benefits package is typical for a large international hospitality group like IHG, with a strong emphasis on employee well-being, professional growth, and travel perks.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hospitality. IHG (InterContinental Hotels Group) is a global leader in the hotel industry, known