Head of Brand & UX

📍 Job Overview

Job Title: Head of Brand & UX

Company: 2070Health

Location: Delhi, Delhi, India

Job Type: Full-Time

Category: Brand & User Experience (UX) Operations

Date Posted: 2026-09-02

Experience Level: 10+ Years

Remote Status: On-site

🚀 Role Summary

• This role is critical for defining and executing the company's brand vision and user experience strategy across all digital touchpoints, focusing on a fast-growing digital health platform.

• You will be responsible for crafting and maintaining a cohesive brand identity, encompassing visual language, voice, and positioning, to resonate with a diverse user base.

• The position demands a senior, hands-on leader who can translate complex business and health objectives into intuitive, user-centered product designs and engaging marketing experiences.

• This individual contributor role emphasizes leadership through expertise and execution, setting high standards for design craft and user experience rigor.

📝 Enhancement Note: While the job title is "Head of Brand & UX," the description clearly indicates this is an individual contributor role focused on strategy and execution rather than people management. The operations aspect comes from managing the processes and systems that define brand and UX, ensuring consistency and scalability across a growing digital health platform. This is a key distinction for operations-minded candidates.

📈 Primary Responsibilities

• Own and evolve the end-to-end brand identity, including voice, visual language, and strategic positioning across the consumer app, website, and all marketing collateral.

• Lead the UX strategy and design for critical consumer journeys, from initial onboarding to long-term chronic care engagement, ensuring a balance between clinical trustworthiness and everyday usability.

• Collaborate closely with Product Management, Marketing, and Clinical teams to translate business goals and health outcomes into intuitive, well-designed, and impactful user experiences.

• Establish, maintain, and evolve comprehensive design systems, brand guidelines, and UX standards to ensure consistency and quality as the company scales rapidly.

• Actively contribute an external perspective on emerging trends in consumer health, wellness, and behavior-change design to inform brand and UX strategies.

• Drive the execution of brand and UX initiatives, demonstrating a strong ability to operate at both strategic and tactical levels.

• Conduct user research and leverage insights to inform design decisions and validate UX strategies, ensuring a user-centric approach.

• Develop and maintain key brand and UX documentation, including style guides, user flow diagrams, and wireframes.

📝 Enhancement Note: The responsibilities highlight a strong need for process definition and management. Establishing design systems, brand guidelines, and UX standards are core operational functions that ensure scalability and consistency. The collaboration with cross-functional teams also implies a need for strong process integration and communication protocols.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Marketing, or a related field is preferred. Equivalent practical experience will be strongly considered.

Experience: 10+ years of progressive experience in brand identity development, visual design, and UX/product design, with a significant portion in senior individual-contributor roles. Experience within consumer tech, D2C, or digital health companies is highly desirable.

Required Skills:

• Proven expertise in developing and executing end-to-end brand identities, including visual systems, voice, and tone.

• Strong command of UX strategy, user journey mapping, and designing for consumer engagement.

• Demonstrated ability to translate business objectives and health outcomes into intuitive and effective user experiences.

• Proficiency in establishing and managing design systems, brand guidelines, and UX standards for scalability.

• Experience in user research methodologies and translating insights into actionable design improvements.

• Excellent storytelling and communication skills, with the ability to articulate a clear brand vision and UX rationale.

• Ability to operate effectively at both strategic and execution levels, with a hands-on approach.

• Experience with prototyping tools and design software (e.g., Figma, Sketch, Adobe Creative Suite). Preferred Skills:

• Direct experience in the healthcare, wellness, or behavior-change product space.

• Familiarity with D2C subscription models and consumer engagement strategies.

• Understanding of clinical trust factors and their integration into UX design.

• Experience with data analysis to inform design decisions and measure UX impact.

• Knowledge of accessibility standards and inclusive design principles.

📝 Enhancement Note: The requirement for "10+ years of experience spanning brand and UX/product design" indicates a senior-level role. The emphasis on a "strong portfolio demonstrating both brand craft... and UX rigor" is crucial. For operations professionals, this means showcasing not just the final output but the process behind achieving those results, including how systems and standards were implemented.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3-5 significant projects that demonstrate expertise in both brand identity development and UX/product design.

• Each project case study should clearly articulate the problem statement, your role and contributions, the strategic approach, design process, key challenges, and quantifiable outcomes.

• For brand projects, include examples of visual identity systems, brand guidelines, and strategic positioning.

• For UX projects, highlight user research, journey mapping, wireframing, prototyping, usability testing, and final UI design.

• Demonstrate experience in establishing and utilizing design systems or style guides to ensure brand and UX consistency.

• Showcase examples of how you've translated complex requirements (e.g., clinical data, behavior change principles) into simple, intuitive user experiences. Process Documentation:

• Evidence of establishing and maintaining brand guidelines and design systems that ensure consistency and scalability across multiple platforms and touchpoints.

• Examples of documented UX processes, including user research methodologies, design thinking frameworks, and iterative design cycles.

• Case studies detailing how you've implemented UX standards or optimized user flows to improve key metrics such as onboarding completion rates, engagement, or task success.

• Documentation of collaboration processes with cross-functional teams (product, marketing, clinical) to ensure alignment on brand and UX initiatives.

📝 Enhancement Note: For a role focused on brand and UX at a growing company, a strong portfolio is paramount. The emphasis should be on demonstrating not just creative output but the operationalization of design: how standards are set, systems are built, and processes are managed to ensure consistency and scalability. This requires showcasing the "how" behind the "what."

💵 Compensation & Benefits

Salary Range: Given the senior nature of the role (10+ years experience), the location (Delhi, India), and the specialized nature of Brand & UX leadership in a growing tech/health company, a competitive salary range is estimated. For a Head of Brand & UX in Delhi with this level of experience, a typical range could be ₹25,00,000 to ₹45,00,000 per annum. This estimate is based on industry benchmarks for senior design leadership roles in major Indian metropolitan areas, considering the company's growth stage and investor backing.

Benefits:

• Competitive base salary as outlined above.

• Stock options or equity participation, reflecting the high-ownership nature of the role and company growth potential.

• Comprehensive health insurance coverage, including medical, dental, and vision for employees and dependents.

• Paid time off (PTO) including vacation days, sick leave, and public holidays.

• Opportunities for professional development, including access to industry conferences, workshops, and training programs.

• Potential for performance-based bonuses tied to key brand and UX objectives.

• Flexible work arrangements that support work-life balance, while maintaining the on-site requirement for core collaboration.

Working Hours: Standard full-time working hours are expected, typically around 40 hours per week. While the role is on-site, there is an expectation of flexibility to meet project deadlines and ensure effective collaboration with teams across different time zones or functional areas.

📝 Enhancement Note: Salary research for senior Brand & UX roles in Delhi, India, indicates a range from approximately ₹25 Lakhs to ₹45 Lakhs per annum. This is influenced by factors like the company's funding stage, the specific impact of the role, and the candidate's proven track record. The benefits package is assumed to be competitive for a well-backed startup in the health-tech sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Health / Health-Tech. 2070Health operates in a rapidly evolving sector that blends technology with healthcare services, focusing on chronic condition management (diabetes, weight management). This industry demands a strong emphasis on trust, data privacy, evidence-based approaches, and user-centric design to drive adoption and improve health outcomes.

Company Size: Fast-growing digital health platform. While specific numbers aren't provided, "fast-growing" and "scaling its consumer experience across India and international markets" suggest a company moving from startup phase to scale-up, likely employing dozens to a few hundred individuals. This size implies a dynamic environment where processes are being formalized and where individual contributions have a significant impact.

Founded: Not explicitly stated, but the company is described as "fast-growing" and "backed by leading healthcare-focused investors," indicating it is an established entity with a proven product-market fit and a clear growth trajectory.

Team Structure:

• This is an individual contributor role, meaning the Head of Brand & UX will not directly manage a large team but will lead through expertise and influence.

• Collaboration will be a cornerstone, with close partnerships expected with Product Management, Marketing, and Clinical teams.

• The reporting structure will likely place this role within a senior leadership or executive function, reporting to a Chief Product Officer, Chief Marketing Officer, or a similar executive. Methodology:

• Data-Driven Design: The company's focus on digital health and scaling consumer experience implies a strong reliance on data analytics to understand user behavior, measure engagement, and iterate on product and brand strategies.

• Outcome-Focused: The core mission is improving health outcomes, so all design and brand efforts will be geared towards supporting this ultimate goal.

• Agile & Iterative: Given the "fast-growing" nature, expect an agile development environment where rapid iteration based on user feedback and performance data is standard practice.

Company Website: https://www.2070health.com/

📝 Enhancement Note: The "fast-growing" nature suggests that process optimization and the establishment of scalable systems are key operational needs. The company's focus on digital health implies a need for brand and UX that balances scientific credibility with user-friendliness.

📈 Career & Growth Analysis

Operations Career Level: This role represents a senior leadership position within the Brand and UX discipline, operating at a strategic individual contributor level. It's for an experienced professional who has mastered their craft and is ready to take significant ownership over a company's visual identity and user experience direction. The impact is directly tied to shaping the company's external perception and internal product quality.

Reporting Structure: As a senior individual contributor, the Head of Brand & UX will likely report directly to a C-suite executive (e.g., Chief Product Officer, Chief Marketing Officer, or even CEO), indicating high visibility and direct influence on strategic decisions. The role requires effective collaboration with peer leaders in Product, Marketing, and Clinical functions.

Operations Impact: The impact of this role is profound. By defining the brand and UX, this individual directly influences:

• Customer Acquisition & Retention: A strong brand and intuitive UX are critical for attracting and retaining users in the competitive digital health market.

• User Engagement & Health Outcomes: Well-designed experiences can significantly impact user adherence to treatment plans, leading to better health outcomes, which is the core mission.

• Brand Equity & Trust: In healthcare, trust is paramount. The brand and UX leader is responsible for building and maintaining that trust through consistent, professional, and empathetic design.

• Scalability: Establishing robust design systems and UX standards ensures the company can grow its user base and product offerings without compromising quality.

Growth Opportunities:

• Strategic Leadership: Opportunity to shape the strategic direction of brand and UX for a mission-driven company with significant growth potential.

• Domain Expertise: Deepen expertise in digital health, chronic condition management, and behavior-change design within a specialized and impactful industry.

• Influence without Management: Develop leadership skills through influence, mentorship, and driving high-impact projects without the direct responsibilities of people management.

• Potential Future Leadership: As the company scales, there may be opportunities to build and lead a design team if the company's structure evolves.

📝 Enhancement Note: The emphasis on an "individual contributor role for someone who wants to lead through craft and judgment rather than headcount" is key. Growth here is about deepening expertise, increasing strategic influence, and driving impact through operational excellence in design and brand processes.

🌐 Work Environment

Office Type: The role is explicitly "On-site" in Delhi, indicating a physical office environment. This suggests a collaborative workspace designed for team interaction, brainstorming, and in-person strategic discussions.

Office Location(s): Delhi, Delhi, India. This is a major metropolitan hub, offering access to talent, resources, and a vibrant business ecosystem. Specific details about office amenities or accessibility would typically be provided during the interview process.

Workspace Context:

• Collaborative Environment: Being on-site facilitates direct collaboration with product managers, marketers, clinical experts, and potentially other designers or engineers. This is crucial for translating complex health needs into user-friendly experiences.

• Tools & Technology: Expect access to standard design and collaboration tools, likely including high-performance workstations, design software, and project management platforms. The company's digital health focus suggests a tech-forward environment.

• Impactful Projects: The work environment will likely be fast-paced and mission-driven, with a focus on tangible impact on user health outcomes. This can be highly motivating for professionals seeking purpose in their work.

Work Schedule: While standard full-time hours (approx. 40 hours/week) are expected, the dynamic nature of a fast-growing company, especially in tech and health, often involves some flexibility to meet critical project deadlines or collaborate with teams in different time zones. The on-site requirement emphasizes the value placed on in-person collaboration.

📝 Enhancement Note: The on-site requirement in Delhi, India, is a significant factor for candidates. It implies a need for a collaborative culture that values face-to-face interaction for brainstorming, strategy alignment, and team cohesion, which is often critical for operational efficiency in design and brand initiatives.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and experience alignment.

• Portfolio Presentation & Discussion: You will likely be asked to present a curated selection of your work, focusing on 2-3 key projects. Be prepared to discuss your strategic thinking, design process, challenges faced, and the outcomes achieved. This is where your operational approach to design and brand management will be evaluated.

• Cross-Functional Interviews: Interviews with leaders from Product, Marketing, and Clinical teams to assess your ability to collaborate, understand diverse perspectives, and translate business/health needs into design solutions.

• Leadership/Founder Interview: A final interview with senior leadership or founders to assess strategic alignment, cultural fit, and overall leadership potential.

Portfolio Review Tips:

• Structure Your Narrative: For each project, clearly define the problem, your specific role, the strategic objectives, your design process (including research and iteration), the solutions, and the measurable impact.

• Highlight Operational Rigor: Showcase how you've established and utilized design systems, brand guidelines, or standardized processes to ensure consistency and scalability. Quantify improvements where possible (e.g., "Implemented a new design system that reduced UI development time by X%").

• Demonstrate Strategic Thinking: Explain why you made certain design choices, linking them back to business goals, user needs, and health outcomes.

• Focus on Impact: Quantify results whenever possible. For brand work, this could be brand perception shifts; for UX, it could be improvements in conversion rates, engagement, task completion, or user satisfaction scores.

• Be Prepared for Case Studies: You might be given a hypothetical problem to solve or asked to critique an existing experience, demonstrating your problem-solving and design thinking process.

Challenge Preparation:

• Brand Strategy: Be ready to discuss how you would approach defining or refining 2070Health's brand identity for its target audience and mission.

• UX Problem-Solving: Prepare to tackle a user experience challenge related to chronic condition management, onboarding, or user engagement in a digital health context.

• Design Systems & Scalability: Consider how you would build or evolve a design system to support rapid growth and maintain consistency across multiple product features and marketing channels.

• Cross-functional Collaboration: Think about how you would effectively communicate design decisions and collaborate with non-design stakeholders (e.g., clinicians, engineers, marketers) to achieve shared goals.

📝 Enhancement Note: The interview process for a senior IC role like this will heavily scrutinize the portfolio. Candidates should prepare to articulate not just the creative output but the strategic and operational underpinnings of their work, including process improvements and system implementations.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Proficiency in industry-standard tools such as Figma, Sketch, Adobe Creative Suite (Photoshop, Illustrator, XD) is essential for creating high-fidelity designs, wireframes, and interactive prototypes.

• Design Systems: Experience with creating, maintaining, and scaling design systems (e.g., using tools like Zeroheight, Storybook, or within Figma) to ensure brand and UX consistency.

• Collaboration & Project Management: Familiarity with tools like Jira, Asana, Trello, or similar platforms for managing design tasks, tracking progress, and collaborating with cross-functional teams.

• Communication: Tools like Slack, Microsoft Teams, and email for day-to-day communication and coordination.

Analytics & Reporting:

• User Analytics: Experience with tools like Google Analytics, Mixpanel, Amplitude, or similar platforms to track user behavior, engagement metrics, and funnel performance.

• A/B Testing Tools: Familiarity with tools for conducting A/B tests to optimize user flows and design elements (e.g., Optimizely, VWO).

• Data Visualization: Ability to interpret data and create reports or dashboards (potentially using tools like Tableau, Looker, or in-house solutions) to communicate insights to stakeholders.

CRM & Automation:

• While not a direct CRM/automation role, understanding how brand and UX impact CRM data capture and marketing automation workflows is beneficial. Familiarity with how user journeys within the app and website feed into CRM systems and marketing platforms would be an advantage.

📝 Enhancement Note: The technology stack for a Head of Brand & UX focuses on design execution and user understanding. The "operations" aspect lies in how these tools are used to create scalable systems (design systems) and gather data for continuous improvement, directly impacting user acquisition and retention funnels managed by other teams.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the needs of users, especially those managing chronic conditions, ensuring empathy and usability are at the forefront of all decisions.

• Data-Driven Decision Making: Valuing insights derived from user data and analytics to inform brand strategy, UX design, and iterative improvements.

• Excellence & Craftsmanship: A dedication to high standards in design execution, brand consistency, and user experience quality, reflecting the seriousness of the health domain.

• Collaboration & Transparency: Fostering an environment where cross-functional teams work together openly, share feedback constructively, and align on strategic goals.

• Impact & Mission Alignment: A shared passion for the company's mission to improve health outcomes and a drive to create work that has a meaningful positive impact.

Collaboration Style:

• Integrated Partnerships: Working closely and proactively with Product, Marketing, and Clinical teams to ensure brand and UX strategies are aligned with business objectives and clinical efficacy.

• Constructive Feedback: Encouraging a culture where design ideas are openly shared and critically reviewed, with feedback focused on improving the outcome rather than personal critique.

• Knowledge Sharing: Actively sharing design principles, best practices, and user insights across teams to elevate the collective understanding of user needs and design thinking.

• Agile & Iterative Approach: Embracing a flexible and iterative approach to design, allowing for rapid prototyping, testing, and refinement based on feedback and performance data.

📝 Enhancement Note: The company's mission-driven nature in digital health suggests a culture that values both technical excellence and a strong sense of purpose. For operations professionals, understanding how brand and UX contribute to overall business goals and user well-being is key.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Clinical Trust with Usability: Designing experiences for chronic condition management requires conveying medical credibility while maintaining an intuitive and engaging user interface that users will adopt daily.

• Scaling Brand & UX: Establishing and maintaining a consistent, high-quality brand and user experience as the company grows rapidly across different markets and product lines.

• Data Interpretation: Effectively translating complex user data and health metrics into actionable design insights and strategic brand direction.

• Stakeholder Alignment: Navigating diverse perspectives from Product, Marketing, and Clinical teams to arrive at unified brand and UX decisions.

• Individual Contributor Leadership: Leading through influence and expertise without direct managerial authority requires strong communication, negotiation, and strategic articulation skills.

Learning & Development Opportunities:

• Deep Domain Expertise: Gaining specialized knowledge in digital health, behavior-change design, and chronic condition management.

• Strategic Brand Building: Developing expertise in shaping brand identity and positioning for a mission-driven company in a regulated industry.

• Advanced UX Methodologies: Enhancing skills in user research, journey mapping, and designing for complex user needs and behaviors.

• Cross-Functional Leadership: Strengthening abilities to influence and collaborate effectively across diverse functional teams.

• Contribution to Scale-Up: Gaining experience in operationalizing design processes and systems within a rapidly growing organization.

📝 Enhancement Note: The challenges inherent in this role, particularly balancing clinical needs with user experience and scaling brand consistency, present significant operational hurdles that require strategic process and system implementation.

💡 Interview Preparation

Strategy Questions:

• "How would you approach defining the brand voice and visual identity for a digital health platform focused on diabetes and weight management, considering the need for both clinical trust and consumer appeal?" (Focus on your process, research methods, and how you'd collaborate with clinical and marketing teams.)

• "Describe a time you had to balance competing priorities or stakeholder needs in a design project. How did you navigate this, and what was the outcome?" (Demonstrate your negotiation, communication, and problem-solving skills.)

• "How do you ensure that user experience design directly contributes to achieving business objectives and health outcomes in a digital product?" (Explain your framework for measuring UX impact and tying it to KPIs.) Company & Culture Questions:

• "What excites you about 2070Health's mission, and how do you see your role contributing to it?" (Show you've researched the company and understand its purpose.)

• "How do you approach building and maintaining a strong brand presence in a regulated industry like healthcare?" (Discuss your understanding of compliance, trust, and ethical considerations.)

• "Describe your ideal collaboration dynamic with product managers, marketers, and clinical experts." (Highlight your ability to integrate with different functions.) Portfolio Presentation Strategy:

• Tell a Story: For each project, structure your presentation as a narrative. Clearly articulate the problem, your role, the strategic approach, the design solution, and the measurable impact.

• Showcase Process & Systems: Emphasize how you established processes, built design systems, or leveraged existing ones to achieve consistency and scalability. This is where your operational contributions shine.

• Quantify Results: Use data and metrics to demonstrate the success of your work. For UX, this might be conversion rates, engagement metrics, or task completion success. For brand, it could be brand perception studies or campaign performance.

• Highlight Collaboration: Explain how you worked with cross-functional teams and incorporated their feedback into your design process.

• Be Ready for Critique: Be prepared to discuss your design choices critically and defend them with data and strategic rationale.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design talent but also strategic thinking, operational process implementation, and cross-functional collaboration skills, all within the context of the digital health industry.

📌 Application Steps

To apply for this operations-adjacent Brand & UX position:

• Submit your application through the provided link on Workable.

• Curate Your Portfolio: Select 2-3 of your most impactful projects that best showcase your brand identity development and UX/product design expertise. Ensure each case study clearly outlines the problem, your role, your strategic approach, the design process, challenges, and quantifiable outcomes.

• Optimize Your Resume: Tailor your resume to highlight your 10+ years of experience, focusing on achievements in brand strategy, UX leadership, design systems, and cross-functional collaboration. Use keywords from the job description.

• Prepare Your Presentation: Practice walking through your portfolio projects, emphasizing the operational aspects: how you established standards, managed processes, and collaborated with teams to achieve impactful results.

• Research 2070Health: Understand their mission, target audience, and current product offerings. Consider how your brand and UX expertise can directly contribute to their growth and impact in the digital health space.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---