Graphiste / Brand designer / ONLYLYON & CO – H/F

📍 Job Overview

Job Title: Graphiste / Brand Designer (H/F)

Company: ONLYLYON Invest

Location: Lyon, France

Job Type: TEMPORARY

Category: Brand Design & Graphic Operations

Date Posted: 2026-05-05

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Drive artistic direction and visual identity for the ONLYLYON & CO program, ensuring cohesion across digital, print, and video mediums.

• Leverage generative AI tools alongside traditional graphic design expertise to propose innovative creative concepts and formats.

• Produce high-quality visual and written content to enhance the national and international visibility of the Lyon territory.

• Collaborate cross-functionally with marketing, communication, and social media teams to align visual strategies with operational objectives.

• Contribute to the development and execution of the brand's editorial line, fostering a strong visual culture within the organization.

📝 Enhancement Note: This role is focused on graphic and brand design operations, with a strong emphasis on content creation and visual strategy to support territorial marketing and economic attractiveness initiatives. The integration of generative AI is a key differentiator for this position.

📈 Primary Responsibilities

• Artistic Direction:

  • Adapt and evolve the existing ONLYLYON & CO graphic charter across various digital, video, and print communication supports.
  • Propose and develop innovative creative concepts and visual formats, integrating generative AI where applicable, to meet operational and strategic objectives.
  • Create compelling visual assets for social media, web, annual activity reports, invitations, brochures, and other corporate communication materials.
  • Ensure overall artistic coherence and brand consistency between the ONLYLYON Invest and ONLYLYON programs.
  • Act as a visual culture ambassador, educating internal teams on best practices and brand guidelines.

• Content Production:

  • Support video capture and editing processes, working closely with the social media manager.

  • Design and integrate motion graphics elements (titles, logos, visual effects, transitions) for video content.

  • Develop engaging visuals for digital platforms, including social media and web.

  • Produce print collateral for corporate communications and marketing materials.

  • Participate in the definition and execution of the brand's editorial line and content strategy.

  • Contribute to the creation of written content, primarily for LinkedIn, to promote Lyon's national and international profile.

📝 Enhancement Note: The responsibilities highlight a dual focus on strategic artistic direction and hands-on production. The emphasis on cross-functional collaboration and content creation for territorial marketing indicates a GTM-aligned operations role within a public/institutional framework.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Expert proficiency in the Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro).

• Strong understanding and practical application of generative AI tools for creative content generation.

• Proven experience in art direction and developing visual identities.

• Expertise in digital content creation for social media and web platforms.

• Skilled in motion design and video editing for corporate communications.

• Proficient in print design and production for various collateral types.

• Fluent in both French and English (written and spoken).

• Excellent visual culture and a keen eye for current digital and graphic design trends.

• Strong general culture and an understanding of Lyon and its region.

• Ability to present and articulate graphic choices effectively to diverse stakeholders.

Preferred Skills:

• Experience in institutional or territorial marketing.

• Familiarity with content management systems (CMS) for web updates.

• Basic understanding of SEO principles for digital content.

• Experience working within a non-profit or public sector organization.

📝 Enhancement Note: The requirement for generative AI proficiency is a significant differentiator, indicating a forward-thinking approach to design operations. The dual language fluency and regional knowledge are crucial for the territorial marketing aspect of the role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of graphic design projects demonstrating versatility across digital, print, and video mediums.

• Include case studies that highlight the application of art direction principles and the development of visual identities for brands or campaigns.

• Present examples of motion design and video editing work, illustrating technical proficiency and creative storytelling.

• Feature projects where generative AI was used as part of the creative process, detailing the specific tools and outcomes.

Process Documentation:

• Illustrate the process of translating a brand charter into various communication materials.

• Detail how creative concepts are developed, iterated upon, and presented to stakeholders.

• Provide examples of workflow management for producing digital and print assets under tight deadlines.

• Showcase how feedback is incorporated into the design process to achieve project goals.

📝 Enhancement Note: A strong portfolio is critical for this role, especially demonstrating the integration of AI in the design process and the ability to execute across multiple platforms. The hiring team will likely look for evidence of process thinking and adaptability.

💵 Compensation & Benefits

Salary Range: €33,000 - €35,000 per year (Gross)

Benefits:

• Precariousness Bonus: Standard for temporary contracts in France.

• Flexible Teleworking: Up to 2 days per week, offering a hybrid work arrangement.

• Generous Paid Leave: Approximately 42 days of paid leave and compensatory time off per year, equating to roughly 8.5 weeks of paid time off.

• Professional Development: Opportunities to engage with cutting-edge AI tools and contribute to significant territorial marketing initiatives.

• Impactful Work: The chance to contribute to the promotion and development of the Lyon region, offering a sense of purpose and public service.

Working Hours:

• Full-time position based on a "forfait jours" system, equating to 210 working days per year. This offers flexibility in managing working time within the framework of a cadre (executive) contract. The standard working week is approximately 40 hours, with the flexibility managed through the forfait jours.

📝 Enhancement Note: The salary is within the expected range for a graphic/brand designer with 5+ years of experience in Lyon, France, particularly for a temporary (CDD) contract. The generous leave and flexible teleworking are significant benefits. The "forfait jours" system is common for cadre positions in France and implies autonomy in managing one's workload.

🎯 Team & Company Context

🏢 Company Culture

Industry: Public Sector / Economic Development / Territorial Marketing. ONLYLYON & CO operates as a non-profit association focused on economic attractiveness and territorial marketing for the Lyon region.

Company Size: Approximately 37 employees within ONLYLYON & CO, with the ONLYLYON program team being around 7 people. This signifies a medium-sized, focused team environment.

Founded: The association was created in 1974, with the ONLYLYON program itself being a precursor from 2007. This indicates a long-standing presence and evolving mission in promoting the Lyon territory.

Team Structure:

• The graphic designer will report to the Director of the ONLYLYON program.

• Close collaboration is expected with the ONLYLYON program's social media manager, the ONLYLYON Invest marketing manager, and the overall ONLYLYON & CO communication manager.

Methodology:

• Data-Driven Creativity: While creative, the role is expected to align with operational objectives and data insights from marketing and communication efforts.

• Collaborative Workflow: Emphasis on cross-functional teamwork and integrating with various internal stakeholders.

• Innovation Through AI: Encouragement to explore and implement generative AI in creative processes to enhance efficiency and output.

• Territorial Engagement: A hands-on approach involving direct contact with the territory, including attending evening and weekend events as needed.

Company Website: https://www.onlylyon.com/

📝 Enhancement Note: The culture is likely to be mission-driven, focused on public service and the promotion of the Lyon region. The hybrid structure of the association (ONLYLYON Invest and ONLYLYON programs) implies a need for clear communication and a unified visual strategy.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a senior Graphic/Brand Designer, requiring 5+ years of experience and a Master's degree. It's a hands-on, production-focused role with significant artistic direction responsibilities, bridging creative execution with strategic brand management.

Reporting Structure: The designer reports directly to the Director of the ONLYLYON program, indicating a level of trust and responsibility. They will work closely with various managers within the ONLYLYON & CO structure, particularly in communication and marketing.

Operations Impact: The graphic designer's work directly influences the perception and attractiveness of the Lyon region on national and international stages. By creating compelling visual narratives and brand assets, they contribute to economic development, tourism, and talent attraction goals. Their role is crucial in maintaining a strong, consistent, and modern brand image for the territory.

Growth Opportunities:

• Skill Specialization: Deepen expertise in generative AI applications for design, advanced motion graphics, or video production.

• Artistic Leadership: Potentially take on more significant art direction responsibilities for larger campaigns or new program initiatives.

• Cross-Program Exposure: Gain in-depth understanding of both economic development (Invest) and territorial marketing (ONLYLYON) strategies, broadening professional perspective.

• Project Management: Develop skills in managing design projects from conception to completion, including stakeholder coordination.

• Networking: Build a strong professional network within the Lyon economic and institutional ecosystem through event participation and collaborations.

📝 Enhancement Note: While this is a temporary contract, the role offers significant opportunities for skill development in emerging AI technologies and strategic brand management within a public service context. Demonstrating impact here could lead to future opportunities within the organization or the broader Lyon ecosystem.

🌐 Work Environment

Office Type: The position is based at the Palais de la Bourse in Lyon's 2nd arrondissement, a prestigious and central location. This suggests a professional, institutional office environment.

Office Location(s): Palais de la Bourse, 20 Rue de la Bourse, 69002 Lyon, France. This central location is easily accessible by public transport and within a vibrant business district.

Workspace Context:

• Collaborative Environment: The role requires close interaction with communication, marketing, and social media teams, fostering a collaborative and dynamic workspace.

• Tools and Technology: Access to industry-standard design software (Adobe Creative Suite) and potentially new AI tools. The environment encourages embracing new technologies.

• Team Interaction: Regular meetings, brainstorming sessions, and project reviews with team members, promoting knowledge sharing and collective problem-solving. The hybrid work model allows for focused individual work and collaborative in-office sessions.

Work Schedule:

• The "forfait jours" system offers flexibility in managing daily working hours, provided the annual target of 210 working days is met.

• Hybrid work arrangement allows for up to 2 days of teleworking per week, balancing work-from-home efficiency with in-office collaboration.

• Occasional evening and weekend work may be required for events, reflecting the nature of territorial marketing and public relations.

📝 Enhancement Note: The work environment combines the professionalism of an institutional setting with the dynamism of a marketing and communications team. The hybrid arrangement and flexible "forfait jours" system cater to modern work preferences.

📄 Application & Portfolio Review Process

Interview Process:

• 1/ Discovery Interview (30 min, Video Call): Initial screening with HR to assess general fit, motivation, and basic qualifications. Focus on understanding your career aspirations and initial interest in the role and ONLYLYON.

• 2/ Functional & Cultural Interview (1.5 hours, In-Person/Video): In-depth discussion with the Social Media Manager and HR. This stage will likely include a review of your portfolio, focusing on specific creative choices, project execution, and your understanding of brand consistency and AI integration. Expect scenario-based questions about collaboration and problem-solving.

• 3/ Validation Interview (45 min, In-Person/Video): Final interview with the Director of ONLYLYON and the Public Affairs Manager of ONLYLYON & CO. This is to validate your overall suitability, cultural fit, and strategic alignment with the organization's mission.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects that best represent the required skills (digital, print, video, AI integration, art direction).

• Showcase Process: For each project, briefly explain the brief, your creative process, the tools used (especially AI), the challenges faced, and the final results/impact.

• Highlight AI Integration: Clearly articulate how generative AI was used and the value it added to the project (e.g., ideation, asset creation, efficiency).

• Demonstrate Brand Adaptability: Include examples where you successfully adapted to or developed a brand's visual identity.

• Prepare for Presentation: Be ready to walk through your portfolio confidently, explaining your design decisions and their strategic rationale.

Challenge Preparation:

• The second interview includes a "cas pratique" (practical case study). This might involve a short design task related to promoting Lyon, or a discussion based on a hypothetical scenario.

• Anticipate: Be prepared to brainstorm creative concepts for a specific campaign, suggest visual approaches for a given message, or critique existing visuals.

• Focus on Strategy: Think about how your design solutions align with the goals of territorial marketing and economic attractiveness.

• Articulate Clearly: Practice explaining your ideas concisely and persuasively, linking them back to the organization's mission and values.

📝 Enhancement Note: The interview process is structured to assess technical skills, creative thinking, cultural fit, and strategic alignment. The practical case study is a key component, so thorough preparation of your portfolio and potential creative exercises is crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite (Expert Level): Photoshop, Illustrator, InDesign are foundational. After Effects and Premiere Pro are essential for motion graphics and video editing.

• Generative AI Tools: Proficiency or strong familiarity with tools like Midjourney, Stable Diffusion, DALL-E, or Adobe Firefly for ideation and asset creation is highly valued.

• Motion Design Software: While After Effects is key, familiarity with other animation/motion graphics tools could be beneficial.

Analytics & Reporting:

• Social Media Analytics: Understanding how to interpret data from platforms like LinkedIn to inform visual content creation.

• Web Analytics (Basic): Awareness of how website visuals perform (e.g., via Google Analytics) is a plus.

CRM & Automation:

• Content Management Systems (CMS): Familiarity with platforms like WordPress for web content updates might be useful.

• Project Management Tools: Experience with tools like Asana, Trello, or Monday.com for managing design tasks and workflows.

📝 Enhancement Note: The most critical technical requirement is mastery of the Adobe Suite. The explicit mention of generative AI indicates a need for candidates to be up-to-date with and capable of leveraging these emerging technologies in their design workflow.

👥 Team Culture & Values

Operations Values:

• Humanism, Cooperation, Audacity: These are core values of the ONLYLYON program. Expect a culture that values teamwork, a proactive and bold approach to communication, and a focus on human impact.

• Data-Driven Approach: While creative, decisions are informed by communication objectives and performance metrics.

• Efficiency & Optimization: A drive to improve processes and outputs, especially through the adoption of new tools like generative AI.

• Commitment to Public Service: A strong sense of purpose in promoting the Lyon territory and contributing to its economic and social development.

Collaboration Style:

• Cross-Functional Integration: The role demands active collaboration with marketing, communication, and social media teams, requiring clear communication and shared understanding of goals.

• Feedback Culture: Openness to receiving and providing constructive feedback to improve creative output and team processes.

• Knowledge Sharing: Encouragement to share insights on design trends, AI advancements, and best practices with colleagues.

• Proactive Engagement: Willingness to interact with internal stakeholders to understand their needs and translate them into effective visual solutions.

📝 Enhancement Note: The emphasized values point towards a collaborative, purpose-driven environment where innovation and teamwork are key. Candidates should demonstrate an alignment with these values in their approach to communication and design.

⚡ Challenges & Growth Opportunities

Challenges:

• Integrating AI Effectively: Navigating the ethical and practical considerations of using generative AI while maintaining brand integrity and quality.

• Balancing Creative Vision with Institutional Objectives: Aligning innovative design ideas with the specific communication strategies and brand guidelines of a public institution.

• Versatility Across Mediums: Continuously adapting design skills to meet diverse requirements across digital, print, and video, including AI-generated content.

• Dynamic Environment: Working within an organization that is evolving and adapting to new communication strategies and technologies.

Learning & Development Opportunities:

• AI Specialization: Become an expert in applying generative AI tools for graphic and brand design within a professional context.

• Territorial Marketing Insights: Gain a deep understanding of the strategies and nuances of promoting a major European city.

• Cross-Disciplinary Skill Development: Enhance skills in video production, motion graphics, and potentially written content creation.

• Networking: Build a valuable network within the Lyon economic and institutional landscape.

• Mentorship: Potential for guidance from senior members of the ONLYLYON & CO team.

📝 Enhancement Note: The primary challenge lies in mastering the integration of novel technologies like generative AI into established brand and communication frameworks. The growth opportunities are significant for those looking to specialize in cutting-edge design applications and gain experience in public sector marketing.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a new visual concept for a campaign promoting Lyon as a hub for AI innovation, using generative AI?" (Focus on process, tool selection, and strategic alignment).

• "Describe a time you had to balance a client's or stakeholder's creative vision with your own professional judgment. How did you navigate that situation?" (Focus on communication, negotiation, and collaboration).

Company & Culture Questions:

• "What interests you most about ONLYLYON & CO's mission to promote the Lyon territory?" (Demonstrate research and alignment with values).

• "How do you see your role contributing to the 'humanism, cooperation, and audacity' values of the ONLYLYON program?" (Connect personal work style to organizational culture).

Portfolio Presentation Strategy:

• Start with Impact: Begin with your most relevant and impressive projects that showcase your core strengths.

• Tell a Story: For each project, outline the problem, your solution (including AI if applicable), the process, and the outcome. Quantify results where possible.

• Highlight AI Workflow: Be ready to explain precisely how you used generative AI, the prompts, the iterative process, and how it enhanced your design.

• Demonstrate Adaptability: Show examples of how you've worked with different brand guidelines or adapted to diverse project needs.

• Engage and Discuss: Be prepared to answer detailed questions about your technical choices, creative rationale, and problem-solving approaches.

📝 Enhancement Note: Preparation should focus on understanding ONLYLYON's mission, demonstrating proficiency with both traditional and AI design tools, and articulating your creative process and strategic thinking. The portfolio presentation is a critical component to showcase your capabilities.

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📌 Application Steps

To apply for this graphic design position:

• Submit your application through the provided link on the carriere-invest.onlylyon.com website.

• Customize Your Resume: Tailor your CV to highlight your 5+ years of experience, mastery of Adobe Suite, experience with generative AI, and fluency in French and English. Emphasize any relevant experience in brand design, art direction, or content creation for marketing/communications.

• Curate Your Portfolio: Select 5-7 strong projects that best showcase your skills in digital, print, and video design, with a clear emphasis on any AI-integrated work. Prepare to present and discuss your process and outcomes.

• Research ONLYLYON: Familiarize yourself with the ONLYLYON program, its mission, values, and recent campaigns. Understand its role in territorial marketing and economic attractiveness for Lyon.

• Prepare for the Case Study: Anticipate a practical design challenge during the interview process and be ready to brainstorm creative solutions aligned with the organization's goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.