Graphic Designer/Senior Graphic Designer

📍 Job Overview

Job Title: Graphic Designer / Senior Graphic Designer

Company: Rainbow Ecoscience

Location: Minnetonka, MN

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: August 6, 2026

Experience Level: 5+ to 10+ Years (depending on level)

Remote Status: On-site

🚀 Role Summary

• Design and execute compelling visual campaigns across print, digital, and social media channels to support business objectives for a 100% employee-owned company.

• Implement creative vision and strategy through visual storytelling, translating business goals into engaging creative solutions for both B2B and B2C audiences.

• Collaborate closely with in-house creative services, marketing strategy teams, copywriters, photographers, and videographers to deliver high-quality creative assets.

• Manage multiple projects concurrently, ensuring adherence to brand standards, business objectives, and strict deadlines in a fast-paced environment.

• For Senior-level candidates, provide creative direction, mentor junior designers, lead integrated marketing campaigns, and contribute to establishing design standards.

📝 Enhancement Note: This role offers a unique opportunity to join an employee-owned company with a long history. The dual-level nature of the position (Graphic Designer vs. Senior Graphic Designer) means candidates will be evaluated for one of two tracks, impacting responsibilities and potentially compensation. The emphasis on "visual storytelling" and "customer-centered design approach" suggests a need for designers who can connect with target audiences on an emotional and strategic level, not just execute aesthetic tasks.

📈 Primary Responsibilities

• Conceptualize, design, and produce a wide range of print and digital marketing collateral, including but not limited to: catalogs, advertisements, social media graphics, sales collateral, trade show materials, and digital campaign assets.

• Develop impactful visual storytelling solutions that resonate with diverse B2B and B2C customer segments.

• Foster strong collaborative relationships with marketing strategists, copywriters, photographers, videographers, and various internal stakeholders to ensure cohesive campaign execution.

• Uphold and enforce brand consistency across all creative deliverables, ensuring alignment with established brand guidelines and overarching business objectives.

• Effectively manage a pipeline of multiple design projects from initiation to completion, prioritizing tasks and consistently meeting demanding deadlines while maintaining exceptional quality standards.

• Oversee and coordinate print production processes, including managing vendor relationships and ensuring timely delivery of printed materials.

• Proactively research and stay abreast of evolving industry trends, emerging technologies, and best practices in graphic design and marketing to inform creative strategies.

• For Senior-Level Consideration: Lead the creative development and strategic execution of integrated marketing campaigns, ensuring a unified and impactful brand message.

• For Senior-Level Consideration: Provide clear, constructive creative direction and feedback to design team members, fostering a collaborative and growth-oriented environment.

• For Senior-Level Consideration: Contribute to art direction for photography and video projects, guiding visual style and narrative.

• For Senior-Level Consideration: Actively participate in establishing and refining design standards, workflows, and creative processes to enhance departmental efficiency and output quality.

• For Senior-Level Consideration: Serve as a valuable creative mentor and resource, sharing expertise and supporting the professional development of colleagues.

📝 Enhancement Note: The responsibilities clearly outline a need for a versatile designer skilled in both traditional print and modern digital formats. The mention of "sales collateral," "trade show materials," and "digital campaigns" points to a role deeply integrated with Go-To-Market (GTM) strategies. For senior candidates, the emphasis on "leading creative development," "providing creative direction," and "improving creative processes" highlights a leadership and strategic component beyond individual design execution.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a closely related field is preferred.

Experience:

• Required for all candidates: Minimum of 5 years of professional graphic design experience.

• Preferred for Senior-Level Consideration: Minimum of 10 years of professional graphic design experience.

Required Skills:

• Proficiency in Adobe Creative Cloud Suite: Demonstrated mastery of Photoshop, Illustrator, and InDesign is essential for creating and manipulating design assets.

• Print & Digital Design Expertise: Proven ability to design effectively for both print mediums (catalogs, brochures, ads) and digital channels (social media, web banners, digital campaigns).

• Project Management Capabilities: Strong organizational skills with a proven track record of managing multiple projects, prioritizing tasks, and meeting deadlines consistently.

• Communication & Collaboration: Excellent verbal and written communication skills, with the ability to articulate design concepts and collaborate effectively with cross-functional teams and stakeholders.

• Compelling Portfolio: A robust portfolio showcasing a diverse range of design projects, strong visual design capabilities, and problem-solving skills.

• Brand Adherence: Ability to understand and apply brand guidelines consistently across all creative outputs.

Preferred Skills:

• Motion Graphics & Video Editing: Experience with Adobe Premiere Pro, After Effects, and Lightroom for enhanced multimedia content creation.

• Project Management Software: Familiarity with project management tools, with a preference for Asana, to streamline workflows and team collaboration.

• Web Content Management: Experience with WordPress or other Content Management Systems (CMS) for web design and content updates.

• Email Marketing Platforms: Proficiency with email marketing tools, particularly HubSpot, for designing and deploying email campaigns.

• E-commerce Platforms: Experience designing assets for e-commerce platforms, understanding user experience and conversion optimization principles.

• Social Media & Digital Advertising: Expertise in creating engaging assets tailored for social media platforms and digital advertising campaigns.

• For Senior-Level Consideration: Project Leadership: Proven experience leading design projects from initial concept through final execution.

• For Senior-Level Consideration: Creative Direction & Mentorship: Demonstrated ability to provide effective creative direction, offer constructive feedback, and mentor junior team members.

• For Senior-Level Consideration: Advanced Design Principles: Deep understanding of branding principles, visual identity systems, typography, and integrated campaign development.

• For Senior-Level Consideration: Stakeholder Presentation: Experience presenting design concepts, strategies, and recommendations persuasively to stakeholders at various levels.

📝 Enhancement Note: The required skills are standard for a graphic design role, but the emphasis on "visual storytelling" and "customer-centered design approach" elevates the expectation beyond basic execution. The preferred skills, especially those related to video, CMS, and email marketing, indicate a need for a designer who can contribute to a broader digital marketing ecosystem. For senior candidates, the expectation shifts towards leadership, strategic thinking, and client-facing presentation skills, aligning with a GTM operations perspective.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Workflow: Showcase at least one project that clearly illustrates your design process, from initial brief and concept development through to final execution and refinement, highlighting problem-solving stages.

• Metrics-Driven Impact: Include case studies or examples where design choices directly contributed to measurable business outcomes, such as increased engagement, lead generation, or conversion rates. Quantify success whenever possible.

• Systematic Approach: Present projects that demonstrate an understanding of how design integrates with various marketing systems (e.g., CMS, email platforms, social media schedulers) and how you ensured technical feasibility.

• ROI Articulation: Be prepared to discuss how your design contributions have delivered return on investment (ROI) for previous employers or clients, focusing on efficiency gains or revenue impact.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss how you approach designing new workflows or optimizing existing ones for creative asset production, ensuring efficiency and quality.

• Implementation & Automation: Showcase any experience you have in implementing new design processes or leveraging tools for automation within the creative production cycle.

• Measurement & Analysis: Demonstrate how you measure the effectiveness of your designs and use data analytics to inform future creative decisions and process improvements.

📝 Enhancement Note: For a design role that supports marketing and GTM objectives, a portfolio that goes beyond aesthetics is crucial. Applicants should focus on demonstrating their ability to solve business problems through design, their understanding of the complete creative lifecycle, and their capacity to work within and optimize marketing technology stacks. The emphasis on "ROI Articulation" and "Metrics-Driven Impact" is particularly important for operations-minded candidates.

💵 Compensation & Benefits

Salary Range: $62,000 – $85,000 annually. Starting pay will be determined based on qualifications, experience, and the level (Graphic Designer or Senior Graphic Designer) at which the successful candidate is hired.

Benefits:

• Employee Stock Option Program: Opportunity to own a stake in the 100% employee-owned company.

• Paid Time Off (PTO): 80 hours of PTO provided.

• Floating Holidays: 4 Floating Holidays available for flexible use.

• Paid Holidays: 8 company-recognized Paid Holidays.

• Comprehensive Health Insurance: Medical, Vision, and Dental insurance plans available.

• Life & Disability Insurance: Coverage options for Life and Disability insurance.

• 401K Contribution: Option to contribute to a 401K plan with a company match.

Working Hours: Standard 40 hours per week.

📝 Enhancement Note: The salary range is competitive for a Graphic Designer/Senior Graphic Designer role in the Minneapolis-St. Paul metropolitan area, with the upper end reflecting the senior-level responsibilities. The comprehensive benefits package, particularly the Employee Stock Option Program and 401K match, highlights the company's commitment to its employee-owners and long-term financial well-being, which can be attractive to operations professionals focused on company stability and growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Environmental Services / Arboriculture / Ecosystem Management. Rainbow Ecoscience has evolved from its founding vision of preserving historic American elm trees in Minnesota to a global provider of innovative, science-based ecosystem maintenance solutions.

Company Size: While not explicitly stated, the mention of multiple divisions and nationwide/worldwide client service suggests a medium to large-sized organization. The "100% employee-owned" structure is a significant cultural differentiator.

Founded: 1976. The company has a long history and has demonstrated adaptability and growth over several decades.

Team Structure:

• Creative Services Team: The designer will join an in-house Creative Services team, working alongside marketing strategists and other creative professionals.

• Cross-Functional Collaboration: Expected to collaborate closely with marketing strategists, copywriters, photographers, videographers, and various business stakeholders across different Rainbow divisions.

• Reporting: Likely reports to a Creative Director or Marketing Manager, with senior-level individuals potentially mentoring junior team members.

Methodology:

• Science-Based Practices: The company emphasizes a data-driven, research-backed approach to its services.

• Innovation & Predictable Results: A focus on transforming industry practices through innovation and achieving measurable outcomes.

• Teamwork & Integrity: The employee-ownership model fosters a collaborative culture built on communication, integrity, and shared success.

Company Website: rainbowecoscience.com

📝 Enhancement Note: The company's foundation in environmental science and its evolution into an employee-owned entity are key cultural markers. For operations professionals, an employee-owned structure often implies a higher degree of engagement, accountability, and a shared vested interest in the company's success. This can translate into a culture that values efficiency, collaboration, and long-term strategic thinking. The emphasis on science-based practices suggests a data-informed approach that aligns well with operations disciplines.

📈 Career & Growth Analysis

Operations Career Level: This role bridges creative execution with strategic marketing support. For a Graphic Designer, it's an intermediate role focused on executing campaigns. For a Senior Graphic Designer, it's a more advanced position involving leadership, mentorship, and campaign strategy, moving towards a senior individual contributor or potential team lead path within the creative function.

Reporting Structure: The role reports into the Creative Services department, likely under a Creative Director or Marketing Manager. Senior designers may have informal or formal mentorship responsibilities for junior designers.

Operations Impact: The designer's work directly supports Go-To-Market (GTM) strategies by creating compelling visual assets that drive brand awareness, lead generation, and customer engagement across all Rainbow divisions. Strong visual communication is critical for translating complex scientific services into understandable and appealing offerings, directly impacting sales enablement and market perception.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like motion graphics, digital campaign design, or art direction, particularly at the senior level.

• Leadership Development: Senior-level candidates have a clear path to leading projects, mentoring colleagues, and influencing creative strategy, which can lead to team lead or management roles within the creative department.

• Cross-Functional Exposure: Working across various Rainbow divisions provides exposure to different business units and their unique marketing needs, broadening understanding of the overall business operations.

• Employee Ownership Benefits: As an employee-owner, there's an intrinsic growth opportunity tied to the company's overall success and value appreciation.

📝 Enhancement Note: The dual-level nature of this role presents distinct growth trajectories. A Graphic Designer can grow into the Senior role by demonstrating leadership and strategic contribution. The Senior role itself offers a pathway into creative management, project leadership, or specialization. The "operations impact" is framed through its support of GTM, highlighting the business-critical nature of creative output in driving revenue and market position.

🌐 Work Environment

Office Type: The role is based on-site in Minnetonka, MN, indicating a traditional office environment. The description of "collaborative" work suggests a dynamic office setting.

Office Location(s): Minnetonka, Minnesota (55343), a suburb of Minneapolis. This location is accessible within the greater Twin Cities metropolitan area.

Workspace Context:

• Collaborative Environment: The emphasis on collaboration with marketing strategists, copywriters, and other team members suggests an open or semi-open office layout designed to facilitate communication and teamwork.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Cloud) is expected, with preferred experience in project management tools, CMS, and email marketing platforms. The company likely provides necessary hardware and software licenses.

• Team Interaction: Opportunities for regular interaction with the Creative Services team and other marketing professionals, fostering a supportive and dynamic work atmosphere.

Work Schedule: The standard work schedule is 40 hours per week, typical for a full-time, on-site position. While not explicitly stated, design roles often involve some flexibility for project deadlines, but the primary expectation is adherence to the standard office hours.

📝 Enhancement Note: The on-site requirement suggests a traditional work environment where in-person collaboration is valued. For operations professionals, this typically means predictable hours and established team dynamics, though creative roles may sometimes require occasional flexibility around project milestones. The specific tools mentioned in the job description (e.g., Asana, HubSpot) are key indicators of the technology infrastructure supporting the team's operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess basic qualifications and design style.

• Portfolio Review & Skills Assessment: A more in-depth review of your portfolio, potentially with a live design challenge or case study presentation focused on a marketing or GTM scenario. Expect questions about your design process, problem-solving approach, and ability to meet business objectives.

• Team/Stakeholder Interviews: Interviews with marketing strategists, potential peers, and hiring managers to evaluate collaboration skills, cultural fit, and understanding of marketing strategy. Senior candidates may present a portfolio and campaign concept to leadership.

• Final Interview: Discussions with senior leadership to finalize selection, potentially focusing on strategic thinking, leadership potential, and long-term vision.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best represent your skills for this specific role. Prioritize projects that demonstrate visual storytelling, B2B/B2C experience, and impact on business objectives.

• Showcase Process: For each project, clearly articulate the problem, your role, your process, the solution, and the measurable results. Use visuals to support your narrative.

• Highlight Operations Alignment: For senior candidates, emphasize projects where you led initiatives, mentored others, or improved creative processes. Quantify achievements with data where possible (e.g., "increased engagement by X%," "reduced production time by Y hours").

• Tailor to Rainbow Ecoscience: Research the company's brand, industry, and current marketing efforts. If possible, include a conceptual piece or discuss how your skills could address a specific challenge for Rainbow.

Challenge Preparation:

• Design Exercise: Be prepared for a timed design exercise that might involve creating a social media graphic, a small ad, or a concept for a brochure based on a provided brief. Focus on quickly understanding the objective and delivering a relevant, on-brand solution.

• Case Study Presentation: For senior roles, prepare to present a past project as a case study, detailing strategy, execution, and outcomes. Practice articulating your decisions and the ROI of your work.

• Stakeholder Communication: Practice explaining design rationale clearly and concisely, anticipating questions about brand consistency, target audience, and business impact.

📝 Enhancement Note: The emphasis on a "customer-centered design approach" and translating "business objectives into engaging creative solutions" means interviewers will be looking for more than just aesthetic talent. Candidates must demonstrate an understanding of how design serves business goals, making it crucial to highlight problem-solving and impact in portfolios and interviews. For senior candidates, leadership and process improvement will be key evaluation points.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud Suite: Essential proficiency in Photoshop, Illustrator, and InDesign. This is the core toolkit for all design work.

• Adobe Premiere Pro & After Effects (Preferred): For creating motion graphics, video editing, and richer multimedia content.

• Adobe Lightroom (Preferred): For photo editing and management, especially if working with photography assets.

Analytics & Reporting:

• Google Analytics / Platform Analytics (Implied): While not explicitly listed, designers often need to understand how their digital assets perform. Familiarity with how to interpret basic analytics for web banners, social media, or email campaigns is beneficial.

• Project Management Software (Asana Preferred): For tracking project progress, task assignment, team communication, and deadline management. Essential for efficient workflow.

CRM & Automation:

• HubSpot (Preferred): For email marketing platforms, understanding how to design and deploy effective email campaigns.

• WordPress / CMS (Preferred): For web design and content updates, understanding basic web design principles and content integration.

• E-commerce Platforms (Experience Preferred): For designing marketing assets that drive sales and engagement on online retail sites.

📝 Enhancement Note: The technology stack is robust, indicating a modern marketing operation. Proficiency in the Adobe Suite is non-negotiable. The preferred tools like HubSpot, Asana, and video editing software suggest a desire for a versatile designer who can contribute to integrated digital campaigns and streamline internal processes. For operations professionals, understanding how these tools interconnect and contribute to efficiency is key.

👥 Team Culture & Values

Operations Values:

• Data-Driven Approach: While this is a creative role, the company's foundation in science and its focus on "predictable results" suggest an appreciation for data and measurable outcomes. Designers should be prepared to discuss how their work impacts business metrics.

• Efficiency & Optimization: As an employee-owned company focused on innovation, there's likely a value placed on efficient processes and continuous improvement within the creative department.

• Collaboration & Teamwork: The core of an employee-owned structure is collaboration. Expect a culture that emphasizes open communication, mutual support, and shared responsibility for success.

• Integrity & Professionalism: Upholding professional standards and acting with integrity are fundamental, especially in an employee-owned environment where trust is paramount.

• Customer-Centricity: The job description mentions a "customer-centered design approach," indicating that understanding and serving the needs of the target audience is a key value.

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with marketing strategists, copywriters, and other departments, requiring strong communication and a willingness to integrate feedback from diverse perspectives.

• Feedback & Iteration: A culture that embraces constructive feedback as a means to refine creative work and improve processes.

• Knowledge Sharing: Opportunities to share insights, best practices, and learn from colleagues across the creative and marketing teams.

📝 Enhancement Note: The employee-ownership model is the strongest indicator of the company's culture. It fosters a sense of shared purpose and accountability, which often translates into a highly collaborative and results-oriented environment. For operations-minded individuals, this culture can be very rewarding as it aligns personal success with organizational success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Business Objectives: A common challenge in GTM roles is ensuring creative output is not only aesthetically pleasing but also strategically aligned and effective in driving business goals.

• Managing Multiple Stakeholder Demands: Working with various divisions means potentially juggling competing priorities and feedback from different stakeholders, requiring strong communication and negotiation skills.

• Adapting to Evolving Marketing Trends: The digital landscape changes rapidly; staying current with new platforms, tools, and design best practices is an ongoing challenge.

• Process Optimization in a Growing Company: For senior candidates, contributing to the refinement of creative processes within a dynamic, employee-owned organization can be challenging but rewarding.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to develop proficiency in preferred software like After Effects or Premiere Pro.

• Industry Conferences & Workshops: Potential for attending design and marketing conferences to stay updated on trends and network.

• Mentorship: For senior-level candidates, the opportunity to mentor junior designers offers significant leadership development. For all, learning from experienced colleagues is a key benefit.

• Cross-Departmental Learning: Gaining insights into other areas of the business through collaboration can broaden professional understanding and career options.

📝 Enhancement Note: The challenges presented are typical for creative roles supporting GTM functions, emphasizing the need for adaptability and strategic thinking. The growth opportunities are well-defined, particularly for senior candidates looking to develop leadership and process improvement skills within a unique company structure.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you translated a complex business objective into a compelling visual design. What was your process, and what was the outcome?" (Focus on linking design to business goals, using your portfolio as an example.)

• "How do you approach collaborating with non-designers (e.g., marketing strategists, copywriters) to ensure a unified campaign message?" (Highlight your communication, feedback integration, and teamwork skills.)

• "Imagine we need to launch a new eco-friendly service. What would be your initial steps in designing the visual campaign for it?" (Demonstrate strategic thinking, understanding of target audience, and process.) Company & Culture Questions:

• "What interests you about working for an employee-owned company like Rainbow Ecoscience?" (Research the benefits of employee ownership and connect it to your values.)

• "How do you stay updated on design trends and emerging technologies in the marketing and creative space?" (Showcase your commitment to continuous learning and industry awareness.)

• "How do you measure the success of your design work in terms of business impact?" (Be ready to discuss metrics and ROI, even for creative projects.) Portfolio Presentation Strategy:

• Tell a Story: For each project, don't just show the final output; explain the "why" behind your design decisions. Structure your presentation around the problem, your solution, and the results.

• Quantify Impact: Use data and metrics whenever possible to demonstrate the effectiveness of your designs. This is crucial for showing your understanding of business operations and ROI.

• Be Prepared to Adapt: If asked to present a concept, be ready to think on your feet and articulate your rationale clearly. For senior roles, be prepared to discuss your leadership approach and process improvement contributions.

📝 Enhancement Note: Interview preparation should focus on demonstrating how your creative skills directly support business objectives and operations. For senior candidates, showcasing leadership, strategic thinking, and process improvement capabilities will be paramount. A strong understanding of the company's unique employee-owned structure and environmental focus will also be beneficial.

📌 Application Steps

To apply for this operations-aligned creative position:

• Submit your application through the provided link on recruiting2.ultipro.com.

• Curate Your Portfolio: Select 4-6 of your most impactful design projects that showcase visual storytelling, B2B/B2C experience, and measurable business results. Tailor your selection to highlight skills relevant to marketing campaigns and GTM support.

• Optimize Your Resume: Ensure your resume clearly outlines your years of experience, proficiency in Adobe Creative Cloud, and any experience with preferred tools (Asana, HubSpot, video editing software). Use keywords from the job description.

• Prepare Your Presentation: Practice walking through your portfolio, focusing on articulating the problem, your design process, your solution, and the quantifiable outcomes for each project. For senior roles, be ready to discuss leadership and process improvement.

• Research Rainbow Ecoscience: Understand the company's mission, industry, brand, and employee-owned structure. Consider how your design philosophy aligns with their values and business goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.