Graphic Designer + Landing Page Developer

📍 Job Overview

Job Title: Graphic Designer + Landing Page Developer (Conversion-Focused)

Company: Pavago (Client Hiring)

Location: El Salvador

Job Type: Full-Time

Category: Marketing Operations / Creative Operations / Digital Design & Development

Date Posted: 2026-08-10

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is pivotal in enhancing marketing campaign performance by merging creative design with technical landing page development, focusing on conversion optimization.

• You will be responsible for conceptualizing, designing, and building high-impact digital assets and responsive landing pages that directly contribute to lead generation and improved user engagement.

• The position requires a strong understanding of user behavior, UX/UI best practices, and a data-driven approach to continuously optimize digital experiences.

• Collaboration with marketing teams, copywriters, and stakeholders is essential to ensure brand consistency and execute creative requests effectively within a fast-paced environment.

📝 Enhancement Note: While the job title includes "Graphic Designer" and "Landing Page Developer," the core focus is on conversion-driven marketing operations. The role bridges creative execution with technical implementation, emphasizing measurable results (lead generation, conversion rates) which aligns with GTM and Marketing Operations functions. The ideal candidate will demonstrate a blend of artistic talent and analytical thinking applied to digital marketing performance.

📈 Primary Responsibilities

• Design visually compelling and high-converting marketing creatives, including paid ad creatives, social media graphics, display banners, email graphics, and promotional visuals.

• Develop modern, responsive, and user-friendly landing pages using platforms like Webflow or Framer, ensuring seamless performance across desktop, tablet, and mobile devices.

• Implement UX/UI best practices across landing pages, forms, calls-to-action, and visual hierarchy to enhance user journeys and boost conversion rates.

• Actively support and contribute to A/B testing and Conversion Rate Optimization (CRO) initiatives by analyzing user behavior and campaign performance data to inform design and development decisions.

• Collaborate closely with marketing teams, copywriters, and campaign stakeholders to translate campaign objectives into effective visual content and functional landing pages, ensuring brand consistency and quality.

• Independently manage projects from initial design concept through to final launch and ongoing optimization, demonstrating strong project management and organizational skills.

• Continuously analyze and iterate on existing landing pages and marketing assets to improve engagement, lead generation, and overall campaign effectiveness.

📝 Enhancement Note: The responsibilities highlight a blend of creative design, technical development, and strategic optimization. The emphasis on "high-converting," "conversion-focused," and "measurable business results" strongly points to a role within a performance marketing or GTM operations context, rather than pure graphic design. The requirement to "independently manage projects from design through production" and "continuously optimize" indicates a need for a proactive, results-oriented individual.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of design principles, digital marketing, and user experience is expected, often gained through formal education, self-study, or equivalent professional experience.

Experience: 2-5 years of demonstrated experience in graphic design and landing page development, with a proven track record of creating conversion-focused digital assets and pages.

Required Skills:

• Design Software Proficiency: Mastery of at least one design tool such as Figma, Adobe XD, or Sketch.

• Landing Page Builders: Hands-on experience designing, building, and launching responsive landing pages using Webflow, Framer, or similar no-code/low-code platforms.

• UX/UI Principles: Strong understanding of user experience (UX) and user interface (UI) design principles, visual hierarchy, and user behavior analysis.

• Responsive Design: Ability to create visually appealing and functional designs that adapt seamlessly across various devices (desktop, tablet, mobile).

• Conversion-Focused Design: Demonstrated ability to translate marketing objectives into designs that drive engagement, lead generation, and conversion rates.

• Project Management: Excellent organizational and project management skills, with the ability to manage multiple projects simultaneously and meet deadlines independently.

• Communication & Collaboration: Strong verbal and written communication skills, with the ability to collaborate effectively with cross-functional teams in a remote setting.

• Portfolio: A robust portfolio showcasing successful landing pages, paid advertising creatives, digital marketing assets, and conversion-focused design work.

Preferred Skills:

• Performance/Growth Marketing: Experience in performance marketing, growth marketing, or paid media environments.

• CRO & A/B Testing: Familiarity with A/B testing methodologies and Conversion Rate Optimization (CRO) principles.

• Basic Front-End Development: Foundational knowledge of HTML, CSS, and potentially JavaScript frameworks like React or Next.js.

• SEO Best Practices: Understanding of Search Engine Optimization (SEO) principles as they relate to landing page performance.

• Version Control: Experience with Git/GitHub for code management.

• Advanced Prototyping: Skills in advanced prototyping techniques.

• Motion Graphics/Animation: Experience with motion graphics or animation for enhanced digital experiences.

📝 Enhancement Note: The required skills emphasize practical, hands-on application of design and development tools, directly tied to conversion outcomes. The preference for performance marketing and CRO experience further solidifies this role's position within a performance-driven marketing operations framework. The inclusion of basic front-end skills and Git suggests a need for a versatile individual who can bridge design and development more deeply.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Conversion-Focused Case Studies: Showcase at least 2-3 detailed case studies of landing pages or marketing campaigns where your design and development directly led to measurable improvements in conversion rates, lead generation, or other key performance indicators (KPIs).

• Design Tool Examples: Include examples of your work within design tools like Figma or Adobe XD, demonstrating your process, wireframing, and final asset creation.

• Landing Page Builder Projects: Present live or well-documented examples of landing pages built using Webflow, Framer, or similar platforms, highlighting responsive design and user flow.

• Creative Asset Variety: Demonstrate a range of marketing assets, including paid ad creatives, social media graphics, and email visuals, with an explanation of how each served its specific campaign objective.

• UX/UI Rationale: For key projects, articulate the UX/UI decisions made, explaining how they were intended to improve user experience and drive desired actions.

Process Documentation:

• Design-to-Launch Workflow: Be prepared to describe your typical process for taking a design concept from ideation through to a fully developed, live landing page or marketing asset, including any quality assurance or optimization steps.

• Optimization Strategies: Detail how you approach optimizing existing pages or creatives for better performance, referencing specific metrics and methodologies you employ.

• Tool Integration & Workflow: Explain how you integrate your design and development tools into a cohesive workflow, especially when collaborating with other teams or utilizing specific platforms.

📝 Enhancement Note: The portfolio requirements are heavily weighted towards demonstrating tangible results and a systematic approach to conversion optimization, aligning with the operational aspects of marketing and GTM. The emphasis on "process documentation" and "workflow" indicates a need for candidates who can articulate their methods and contribute to process improvements.

💵 Compensation & Benefits

Salary Range: Given the location (El Salvador) and the mid-level experience (2-5 years), along with the specific skill set combining design and development for conversion optimization, a competitive salary range for a remote role in this region would typically fall between $25,000 - $45,000 USD annually.

Explanation of Estimate: This estimate is based on market research for remote design and development roles in Latin America, considering the demand for specialized skills in Webflow/Framer and conversion optimization. El Salvador's cost of living and average tech salaries are factored in, but as a remote position with a US-based client preference (implied by "U.S. Business Hours"), the compensation is likely benchmarked closer to international remote work standards than solely local rates. The range accounts for variations in specific experience, portfolio strength, and negotiation.

Benefits:

• Remote Work Flexibility: Fully remote position allowing for work from any location within El Salvador.

• US Business Hours Alignment: Opportunity to work within a US business hours framework (EST preferred), potentially aligning with international teams and markets.

• Direct Impact: The ability to see the direct impact of your creative and development work on lead generation and campaign success.

• Growth Opportunities: Clear pathways for career advancement into senior design, CRO specialist, growth designer, or creative lead roles.

• Professional Development: Exposure to performance marketing, CRO, and potentially front-end development, fostering continuous learning and skill enhancement.

• Potential for Project Diversity: Work on a variety of marketing campaigns and digital experiences for Pavago's clients.

Working Hours: 40 hours per week, with a preference for alignment with U.S. Business Hours (EST). This implies a need for availability during specific daytime hours in the Eastern Time Zone.

📝 Enhancement Note: The salary estimate is derived from general knowledge of remote tech roles in Latin America and the specific skill set. It's crucial to note that this is an estimate, and the actual salary will depend on Pavago's client's budget and the candidate's specific qualifications. The benefits listed are inferred from the role's nature and the typical offerings for remote, full-time positions in the tech/marketing sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: Pavago operates within the recruitment and staffing industry, specifically focusing on connecting companies with remote talent. Their clients span various sectors, but the role itself is within a marketing/creative operations function for one of Pavago's clients.

Company Size: Pavago's company size is not explicitly stated, but their presence on platforms like Workable suggests they are a growing organization actively hiring across multiple roles. The client hiring this role is likely a company with a significant marketing or GTM function.

Founded: Information on Pavago's founding date is not provided. However, their active recruitment indicates a modern, forward-thinking approach to talent acquisition and employment solutions.

Team Structure:

• Operations Team Context: This role is part of a marketing or GTM team for Pavago's client, likely reporting to a Marketing Manager, Head of Growth, or a Creative Lead.

• Cross-functional Collaboration: The role requires close collaboration with marketing teams, copywriters, and potentially product or sales teams to ensure cohesive campaign execution and landing page alignment with business objectives.

• Remote-First Environment: The team operates in a remote-first or hybrid model, emphasizing asynchronous communication and digital collaboration tools.

Methodology:

• Performance-Driven: The client's marketing approach is performance-driven, focusing on measurable results like conversion rates, lead generation, and ROI.

• Agile Marketing Practices: Likely utilizes agile methodologies for campaign management, allowing for rapid iteration and optimization based on data.

• Data Analysis & Insights: A strong emphasis on data analysis to understand user behavior, campaign performance, and inform strategic decisions.

Company Website: pavago.co

📝 Enhancement Note: The primary focus here is on the client's environment, as Pavago is the hiring platform. The description emphasizes a performance-driven culture where design and development directly contribute to business outcomes, a hallmark of effective GTM and marketing operations. The remote-first nature is a key aspect of the work environment.

📈 Career & Growth Analysis

Operations Career Level: This position is positioned as a mid-level specialist role (2-5 years of experience), bridging the gap between junior design/development and senior strategic roles. It offers a unique opportunity to gain comprehensive experience in both creative execution and performance marketing.

Reporting Structure: The role will likely report to a Marketing Manager, Head of Growth, or a Creative Director/Lead within the client organization. The direct supervisor will oversee project assignments, performance reviews, and career development guidance.

Operations Impact: The impact of this role is significant and directly measurable. Success in this position will lead to improved lead generation, higher conversion rates on landing pages, enhanced brand perception through creative assets, and ultimately, a direct contribution to the client's revenue growth and marketing ROI. The ability to influence user behavior through design and development is a key aspect of this impact.

Growth Opportunities:

• Senior Designer/Developer: Advance to a senior level, taking on more complex projects and mentoring junior team members.

• CRO Specialist: Deepen expertise in Conversion Rate Optimization, focusing on data analysis, A/B testing strategies, and user psychology to drive maximum conversion.

• Growth Designer: Transition into a role focused on growth hacking and experimental design, iterating quickly to find scalable growth levers.

• Creative Lead: Move into a leadership position, managing creative projects, teams, and client relationships.

• Webflow/Framer Specialist: Become a subject matter expert in specific landing page building platforms, potentially leading platform strategy or implementation.

📝 Enhancement Note: The growth opportunities are well-defined and aligned with the hybrid nature of the role. The emphasis on "direct impact" and "measurable results" is crucial for operations professionals seeking roles where their contributions are clearly visible and valued. The progression paths are logical extensions of the skills developed in this position.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no central office requirement. Work is conducted from the employee's own location.

Office Location(s): The role is open to candidates located in El Salvador. While the client operates on US Business Hours (EST), the candidate is expected to work from El Salvador.

Workspace Context:

• Independent Workstation: Employees are expected to have a reliable internet connection and a suitable workspace conducive to focused design and development work.

• Digital Collaboration Tools: The environment relies heavily on digital collaboration tools (e.g., Slack, Google Workspace, project management software) for communication, file sharing, and team interaction.

• Asynchronous Communication: While US EST hours are preferred, the remote nature often necessitates comfort with asynchronous communication for seamless collaboration across different time zones and work schedules.

Work Schedule: Full-time, 40 hours per week. A preference is stated for working within U.S. Business Hours (EST). This means candidates should be prepared to adjust their daily schedule to overlap significantly with typical East Coast working hours for real-time collaboration and meetings.

📝 Enhancement Note: The remote-first nature is a defining characteristic. The emphasis on "U.S. Business Hours (EST Preferred)" is a critical detail; candidates must be prepared for this schedule, which may require early mornings or late evenings depending on their local time zone within El Salvador. This schedule is common for roles supporting North American clients.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Phone Screen: A brief introductory call to assess basic qualifications and fit.

• Spark Hire Intro Video: A mandatory, short (3-5 minute) self-recorded video introduction to showcase communication style and personality. This is a key early filtering step.

• Recruiter Interview: A more in-depth conversation with a recruiter to evaluate experience, skills, and cultural alignment.

• Client Interview: A final interview with the hiring manager or key stakeholders from the client organization to assess technical proficiency, portfolio, and strategic thinking.

• Offer & Onboarding: Successful candidates will receive an offer and proceed with the onboarding process.

Portfolio Review Tips:

• Highlight Conversion Wins: For each project, clearly state the objective, your role, the challenge, the solution (your design/development), and most importantly, the measurable results (e.g., X% increase in conversion rate, Y% decrease in bounce rate, Z leads generated).

• Showcase Process: Include wireframes, mockups, and explain your design rationale. For landing pages, demonstrate responsiveness and user flow.

• Tool Proficiency: Explicitly mention the tools used (Figma, Webflow, etc.) and be ready to discuss your expertise.

• Tailor to the Role: Emphasize projects that align with conversion optimization, performance marketing, and landing page development.

• Video Introduction: Treat the Spark Hire video as a mini-portfolio presentation. Briefly introduce yourself, highlight your most relevant experience, and express your enthusiasm for this specific role.

Challenge Preparation:

• Design & Development Challenge: Be prepared for a practical exercise, potentially involving designing a new landing page concept or optimizing an existing one based on a given brief and data.

• Portfolio Walkthrough: Be ready to present and discuss 2-3 of your strongest portfolio pieces in detail, focusing on your process, decision-making, and the impact achieved.

• Situational Questions: Anticipate questions about how you handle tight deadlines, collaborate remotely, deal with constructive criticism, and approach problem-solving for conversion optimization.

📝 Enhancement Note: The Spark Hire video is a unique and critical first step that requires preparation. The interview process is structured to progressively assess candidates, with the client interview being the most in-depth. The portfolio review is central, demanding a strong emphasis on quantifiable results.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma, Adobe XD, Sketch (Proficiency in at least one required).

• Landing Page Builders: Webflow, Framer (Hands-on experience required). Canva may be used for simpler assets.

• Prototyping Tools: Tools integrated within Figma/Adobe XD, or standalone options.

• Version Control: Git/GitHub (Preferred, especially if front-end skills are present).

Analytics & Reporting:

• Web Analytics: Familiarity with tools like Google Analytics for understanding user behavior and tracking page performance.

• A/B Testing Platforms: Exposure to tools used for A/B testing and CRO (e.g., Google Optimize, Optimizely, VWO).

CRM & Automation:

• CRM Basics: Understanding of how landing pages integrate with CRMs (e.g., Salesforce, HubSpot) for lead capture.

• Marketing Automation: Awareness of how design and landing pages fit into broader marketing automation workflows.

• Integration Tools: Basic understanding of how different platforms connect.

Collaboration & Productivity:

• Communication: Slack, Microsoft Teams.

• Productivity Suites: Google Workspace (Docs, Sheets, Drive), Microsoft Office Suite.

• Project Management: Tools like Asana, Trello, Jira, or Monday.com.

📝 Enhancement Note: The tool stack is a mix of industry-standard design and development platforms, with a strong emphasis on Webflow and Framer for landing page creation. Familiarity with analytics and CRO tools is crucial for demonstrating a data-driven approach.

👥 Team Culture & Values

Operations Values:

• Conversion-Oriented: A deep commitment to driving measurable results and optimizing for conversions in all design and development efforts.

• Data-Driven Decision Making: Utilizing analytics and user behavior data to inform creative choices and development strategies.

• Speed & Agility: Embracing a fast-paced environment, enabling quick design iterations and rapid deployment of landing pages and creatives.

• Continuous Improvement: A mindset of always seeking ways to enhance user experience, campaign performance, and operational efficiency.

• Collaboration & Communication: Valuing clear, open, and effective communication, especially within a remote team structure.

Collaboration Style:

• Cross-functional Partnership: Working closely with marketing, copywriters, and other stakeholders to ensure alignment and cohesive campaign execution.

• Feedback-Driven: Openness to receiving and providing constructive feedback to improve designs, development, and overall campaign effectiveness.

• Proactive Communication: Regularly updating stakeholders on project status, potential challenges, and performance insights.

• Remote Team Synergy: Leveraging digital tools to foster a sense of teamwork and shared purpose despite physical distance.

📝 Enhancement Note: The culture emphasizes performance, efficiency, and data-informed decisions, which are core tenets of successful operations teams. The remote collaboration aspect is also a key cultural differentiator.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge is to create visually appealing designs that also strictly adhere to conversion optimization goals and performance metrics.

• Remote Collaboration Dynamics: Effectively collaborating and maintaining strong communication with a distributed team across different time zones and work styles.

• Rapid Iteration Cycles: Adapting to fast-paced marketing campaigns that require quick turnarounds on creative assets and landing page updates.

• Technical Versatility: Staying current with evolving design tools, landing page platforms, and potentially front-end development practices.

Learning & Development Opportunities:

• Deep Dive into CRO: Opportunities to specialize in Conversion Rate Optimization, attending workshops or gaining certifications.

• Platform Expertise: Becoming a highly sought-after expert in Webflow or Framer, potentially leading to specialized roles.

• Performance Marketing Insights: Gaining a deeper understanding of paid media strategies and how design directly impacts their success.

• Front-End Development Skills: Developing or enhancing HTML/CSS skills for more advanced landing page customization and integration.

• Career Progression: Clear pathways to senior roles, leadership positions, or specialized design/development tracks.

📝 Enhancement Note: The challenges are typical for a performance-focused creative role, highlighting the need for adaptability and continuous learning. The growth opportunities are well-articulated, showing a clear path for professional development within this specialized domain.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a landing page that aims to maximize lead generation. What key elements do you focus on, and how do you measure success?" (Focus on user flow, CTA, forms, visual hierarchy, and KPI linkage).

• "How do you balance creative aesthetics with the need for conversion optimization in your design work? Can you provide an example?" (Discuss using data, user psychology, and iterative testing).

• "Imagine a campaign landing page is underperforming. What steps would you take to diagnose the issue and propose design/development improvements?" (Mention analyzing bounce rates, time on page, conversion funnels, heatmaps, and proposing A/B tests). Company & Culture Questions:

• "What interests you about this specific role at Pavago's client, and how does it align with your career goals?" (Research Pavago and its clients if possible, or focus on the blend of design/development/conversion).

• "How do you approach collaboration with marketing teams and copywriters in a remote setting?" (Emphasize clear communication, proactive updates, and understanding their objectives).

• "What does 'conversion-focused design' mean to you, and how have you demonstrated it in your past work?" (Be ready with specific examples and metrics from your portfolio). Portfolio Presentation Strategy:

• The STAR Method for Case Studies: For each portfolio piece, structure your explanation using Situation, Task, Action, and Result. Clearly articulate the business problem, your specific role, the actions you took (design/development), and the quantifiable results.

• Focus on Impact: Prioritize showcasing projects where your work demonstrably moved the needle on key metrics like conversion rates, lead volume, or user engagement.

• Showcase Tool Proficiency: Be ready to briefly demonstrate your workflow or key features within Figma, Webflow, or Framer if asked.

• Concise Storytelling: Keep your presentations engaging and to the point, highlighting the most critical aspects of your contribution and its impact.

📝 Enhancement Note: The interview preparation advice focuses on demonstrating a results-oriented mindset, strong communication skills, and a deep understanding of conversion optimization principles, all crucial for operations roles. The emphasis on the STAR method and quantifiable results is key for a portfolio review.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Prepare Your Intro Video: Watch the Spark Hire invitation email carefully. Record your 3-5 minute introduction video, highlighting your most relevant experience in graphic design, landing page development, and conversion optimization. Practice to ensure clarity and conciseness.

• Curate Your Portfolio: Select 2-3 of your strongest case studies that demonstrate conversion success. Ensure your portfolio clearly shows your design process, tool proficiency (Figma, Webflow/Framer), and quantifiable results. Have live links or well-documented examples ready.

• Optimize Your Resume: Tailor your resume to highlight keywords such as "Graphic Designer," "Landing Page Developer," "Webflow," "Figma," "Conversion Rate Optimization," "UX/UI," and "Performance Marketing." Quantify achievements wherever possible.

• Research Pavago & Client Context: Understand Pavago's role as a staffing provider and try to glean information about the types of clients they serve. While specific client details may be scarce, demonstrate an understanding of the performance marketing landscape.

• Prepare for Technical Questions: Be ready to discuss your experience with the required tools and platforms, and how you approach design challenges for conversion.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.