Graphic Designer + Landing Page Developer

📍 Job Overview

Job Title: Graphic Designer + Landing Page Developer (Conversion-Focused)

Company: Pavago

Location: Colombia

Job Type: Full-Time

Category: Marketing Operations / Creative & Design

Date Posted: 2026-08-10T22:08:40.249

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is a hybrid of creative design and technical development, focused on building high-performing marketing assets and conversion-optimized landing pages.

• You will be responsible for the end-to-end execution of digital marketing creatives, from initial design concepts to final implementation and ongoing optimization.

• The position requires a strong understanding of user experience (UX) and user interface (UI) principles to drive lead generation and improve conversion rates through meticulous A/B testing and CRO initiatives.

• You will collaborate closely with marketing teams, copywriters, and campaign stakeholders to ensure brand consistency and translate campaign messaging into visually compelling, performance-driven content.

📝 Enhancement Note: While the title suggests a pure design role, the description emphasizes "conversion-focused," "landing page development," and "CRO initiatives," clearly positioning this as a critical function within a Go-To-Market (GTM) or Marketing Operations framework, requiring a blend of creative talent and performance marketing acumen.

📈 Primary Responsibilities

• Design and develop a wide range of high-converting marketing assets, including paid ad creatives, social media graphics, display banners, email graphics, and promotional visuals.

• Conceptualize, design, build, and launch modern, responsive landing pages using no-code/low-code platforms such as Webflow and Framer.

• Apply UX/UI best practices to optimize landing page layouts, user flows, forms, calls-to-action, and overall visual hierarchy to enhance user engagement and conversion rates.

• Independently manage the entire project lifecycle for landing pages and marketing creatives, from initial brief and design through to production, launch, and iterative optimization.

• Actively participate in A/B testing and Conversion Rate Optimization (CRO) efforts, analyzing user behavior data to continuously improve page performance and campaign effectiveness.

• Maintain strict brand consistency and visual identity across all digital marketing materials and campaigns.

• Collaborate effectively with marketing teams, copywriters, leadership, and other campaign stakeholders to ensure alignment and successful execution of marketing initiatives.

• Execute creative requests efficiently while upholding high standards of quality, accuracy, and design consistency.

• Update and optimize existing landing pages and marketing assets based on performance data and evolving campaign objectives.

📝 Enhancement Note: The responsibilities highlight a direct contribution to lead generation and conversion rates, placing this role firmly within the GTM operations sphere, where creative output is directly tied to measurable business outcomes.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a background in Graphic Design, Digital Marketing, Web Development, or a related field is implied.

Experience: 2-5 years of experience in a role that combines graphic design with landing page development and a focus on performance marketing or conversion optimization.

Required Skills:

• Design Tools Proficiency: Expert-level skills in at least one of Figma, Adobe XD, or Sketch.

• Landing Page Builders: Hands-on experience and demonstrated ability to independently design, build, and launch responsive landing pages using Webflow, Framer, or similar no-code/low-code platforms.

• Conversion-Focused Design: Strong understanding of UX/UI principles, user behavior, visual hierarchy, and conversion-driven design strategies.

• Marketing Asset Creation: Proven ability to design effective digital marketing assets for paid advertising, social media, display banners, and email campaigns.

• Responsive Design: Deep understanding and practical application of responsive design principles to ensure optimal user experience across desktop, tablet, and mobile devices.

• Project Management: Excellent organizational and project management skills with the ability to manage multiple projects and deadlines simultaneously in a remote setting.

• Communication: Strong verbal and written communication skills, with the ability to collaborate effectively with cross-functional teams.

Preferred Skills:

• Performance Marketing: Experience in performance marketing, growth marketing, or paid media environments.

• CRO & A/B Testing: Knowledge of A/B testing methodologies and Conversion Rate Optimization (CRO) best practices.

• Front-End Development: Basic proficiency in HTML, CSS, and potentially JavaScript frameworks like React or Next.js.

• Version Control: Familiarity with Git and GitHub for code management.

• Advanced Prototyping: Experience with advanced prototyping techniques.

• Motion Graphics/Animation: Skills in motion graphics or animation for enhanced digital assets.

📝 Enhancement Note: The required skills emphasize a blend of creative execution and technical implementation, with a strong emphasis on measurable outcomes (conversion rates, performance). The preference for front-end skills and CRO knowledge indicates a growing need for "full-stack" creative roles within marketing operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Landing Page Expertise: Showcase at least 3-5 examples of high-converting, responsive landing pages you have designed and built independently, detailing the platform used (e.g., Webflow, Framer).

• Conversion-Focused Case Studies: For each landing page example, provide a brief case study outlining the objective, your design process, the user experience considerations, and any measurable improvements in conversion rates or lead generation.

• Marketing Creative Examples: Include a diverse range of digital marketing assets such as paid ad creatives (social, display), email graphics, and promotional visuals, highlighting their intended campaign objective.

• UX/UI Principles Application: Examples that clearly demonstrate your understanding and application of UX/UI best practices, visual hierarchy, and user journey mapping.

• Brand Consistency: Evidence of maintaining brand guidelines across multiple assets and campaigns.

Process Documentation:

• Design to Development Workflow: Be prepared to articulate your typical workflow from receiving a brief to launching a fully functional landing page, including any quality assurance steps.

• Optimization Strategy: Demonstrate your approach to analyzing performance data (e.g., bounce rates, conversion rates, time on page) and how you use this to inform iterative design and development improvements.

• Tool Utilization: Be ready to discuss how you leverage specific tools (Figma, Webflow, etc.) within your workflow to achieve efficiency and effectiveness.

📝 Enhancement Note: For a role focused on both design and development with a strong emphasis on conversion, a portfolio is critical. It needs to go beyond just aesthetics to prove the candidate's ability to deliver tangible business results through their work, showcasing a process-driven approach to design and optimization.

💵 Compensation & Benefits

Salary Range: Based on the requirements for mid-level experience (2-5 years), a strong portfolio, and specialized skills in both design and landing page development, a competitive salary range for this remote role in Colombia would typically fall between COP 60,000,000 to COP 100,000,000 annually, with variations based on the candidate's specific experience, the depth of their portfolio, and negotiation. This range is estimated considering the cost of living in Colombia, the demand for these specialized skills, and typical compensation for remote, full-time roles in the tech/marketing sector.

Benefits:

• Full-Time Remote Work: Opportunity to work from anywhere within Colombia.

• Flexible Working Hours: While U.S. Business Hours (EST Preferred) are mentioned, there's an implicit flexibility for a remote role, allowing for better work-life balance.

• Direct Impact: The chance to see your design and development work directly influence lead generation and campaign success.

• Growth Opportunities: Potential to advance into senior design, CRO, growth design, creative lead, or specialized platform roles.

• Professional Development: Exposure to performance marketing, CRO, and diverse digital marketing campaigns.

• Collaborative Environment: Work with marketing teams and campaign stakeholders.

Working Hours: 40 hours per week, with a preference for alignment with U.S. Business Hours (EST).

📝 Enhancement Note: The salary estimate is based on market research for similar remote roles in Colombia, considering the blend of graphic design and technical landing page development skills. Benefits focus on aspects attractive to remote professionals and those seeking career growth in digital marketing and operations.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company, Pavago, appears to operate within the professional services or talent acquisition sector, acting as an intermediary for clients seeking specialized talent. The client hiring for this role is in a performance marketing or growth-focused business.

Company Size: Pavago's specific size isn't detailed, but the nature of the role suggests they work with various clients, likely supporting a range of company sizes. The client they are hiring for could be a startup, a growing tech company, or an established business with a strong digital marketing focus.

Founded: Information not provided, but the operational model suggests a modern, digitally-native service provider.

Team Structure:

• You will be part of a client's marketing team, reporting to marketing leadership or a campaign manager.

• This role involves close collaboration with marketing teams, copywriters, and campaign stakeholders.

• You will likely work within a fast-paced, results-oriented environment common in performance marketing. Methodology:

• Data-Driven Design: The core methodology revolves around using data to inform design and development decisions, with a strong emphasis on conversion rate optimization (CRO) and A/B testing.

• Agile Execution: The need to launch pages quickly and manage multiple projects suggests an agile approach to campaign execution and creative development.

• Performance Focus: All creative and development work is geared towards measurable outcomes like lead generation and improved conversion rates.

Company Website: pavago.co

📝 Enhancement Note: The context suggests this is a role with a client of Pavago, meaning the team culture and specific industry will be dictated by that client. Pavago acts as the facilitator, ensuring the talent possesses the necessary skills for such environments.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level position (2-5 years of experience). It requires a solid foundation in design principles and practical experience in building functional web elements, with a clear focus on performance and optimization.

Reporting Structure: You will likely report to a Marketing Manager, Campaign Lead, or Head of Digital Marketing within the client organization. You will collaborate closely with marketing specialists, copywriters, and potentially other designers or developers.

Operations Impact: Your work will have a direct and quantifiable impact on key business metrics, including lead generation volume, conversion rates, customer acquisition cost (CAC), and overall marketing campaign ROI. Success in this role directly contributes to the company's growth objectives.

Growth Opportunities:

• Specialization: Develop deep expertise in Conversion Rate Optimization (CRO), becoming a go-to specialist for improving digital experiences.

• Seniority: Progress to a Senior Graphic Designer or Senior Landing Page Developer role, taking on more complex projects and mentoring junior team members.

• Leadership: Move into a Creative Lead or Growth Design Lead position, managing creative projects and strategy.

• Platform Expertise: Become a recognized specialist in platforms like Webflow or Framer.

• Broader GTM Role: Potentially transition into broader Go-To-Market operations or digital marketing management roles, leveraging your understanding of creative performance.

📝 Enhancement Note: The growth paths clearly indicate a progression within the GTM and marketing operations spectrum, moving from execution to strategy and leadership, with a strong emphasis on specialization in conversion and digital performance.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no physical office requirement.

Office Location(s): The role is based in Colombia, allowing candidates within the country to work remotely.

Workspace Context:

• Remote Autonomy: You will be expected to manage your own workspace and maintain productivity in a remote setting.

• Digital Collaboration Tools: Work will heavily rely on digital collaboration tools for communication, project management, and asset sharing.

• Performance-Oriented Culture: The environment is likely fast-paced and focused on achieving measurable marketing results.

Work Schedule: Standard 40-hour work week, with a preference for aligning with U.S. Business Hours (EST). This implies a need for availability during specific core hours for meetings and cross-functional collaboration, while potentially offering flexibility for the remaining hours.

📝 Enhancement Note: The remote nature necessitates self-discipline and strong communication skills. The preference for U.S. EST hours is common for roles supporting international clients and impacts the daily schedule management for remote employees.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Phone Screen: A brief introductory call to assess basic qualifications and fit.

• Spark Hire Intro Video: A short (3-5 minute) self-recorded video to introduce yourself and showcase communication style. This is a key early step to assess presentation skills and personality fit.

• Recruiter Interview: A more in-depth conversation with a recruiter to evaluate experience, skills, and alignment with the role and company culture.

• Client Interview: A technical and behavioral interview with the hiring manager and potentially team members from the client's organization to assess your design, development, and CRO capabilities.

• Offer & Onboarding: If successful, an offer will be extended, followed by the onboarding process.

Portfolio Review Tips:

• Highlight Conversion Impact: For each portfolio piece, clearly articulate the business objective and how your design/development contributed to achieving it (e.g., "Increased landing page conversion rate by X%," "Generated Y leads").

• Showcase Process: Be prepared to walk through your design and development process for key projects. Explain your tool choices, decision-making rationale, and how you handled challenges.

• Demonstrate Responsiveness: Ensure your portfolio pieces clearly show responsive design capabilities across different devices.

• Platform Specifics: If showcasing Webflow or Framer work, highlight complex functionalities, animations, or integrations you implemented.

• Conciseness is Key: Given the Spark Hire video requirement, ensure your portfolio descriptions are concise and impactful, mirroring the need for clear communication.

Challenge Preparation:

• Mock Landing Page Build/Critique: You might be asked to quickly design or critique a landing page, focusing on conversion elements and user flow.

• Design Exercise: A task to create a specific marketing asset (e.g., an ad creative) based on a brief.

• Problem-Solving Scenarios: Be ready to discuss how you would approach optimizing a low-converting landing page or improving the performance of a marketing campaign through design.

📝 Enhancement Note: The interview process is structured to efficiently screen candidates, with the Spark Hire video being a critical first impression. The portfolio review will heavily emphasize demonstrable results and a clear understanding of conversion optimization principles.

🛠 Tools & Technology Stack

Primary Design & Development Tools:

• Design Software: Figma, Adobe XD, Sketch (proficiency in at least one required).

• Landing Page Builders: Webflow, Framer, or similar no-code/low-code platforms (hands-on experience required).

• Graphic Design/Editing: Canva (mentioned as a tool, likely for simpler assets or quick edits).

Collaboration & Productivity Tools:

• Google Workspace: Google Docs, Sheets, Slides, etc. (expected for general productivity and collaboration).

• Version Control: Git/GitHub (preferred, indicating a more structured development approach).

Potential Supporting Technologies (Nice-to-Have):

• Front-End Languages: HTML, CSS (basic skills preferred).

• JavaScript Frameworks: React, Next.js (familiarity is a plus).

• Prototyping Tools: Advanced prototyping capabilities.

• Motion Graphics/Animation Software: For creating dynamic visual content.

📝 Enhancement Note: The tool stack clearly defines the technical requirements. Proficiency in Figma/Adobe XD and Webflow/Framer is non-negotiable, while familiarity with front-end basics and version control indicates a preference for candidates with a deeper technical understanding.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on measurable results, with design and development work directly tied to lead generation and conversion rates.

• Data-Informed: Decisions are made based on performance data, A/B testing, and user behavior analysis.

• Efficiency & Speed: The ability to execute quickly and launch assets and pages efficiently is highly valued, especially in a fast-paced marketing environment.

• Collaboration & Communication: Open communication and effective teamwork with marketing, copywriters, and stakeholders are essential for campaign success.

• Continuous Improvement: A mindset of constantly seeking ways to optimize and improve user experiences and campaign performance.

Collaboration Style:

• Cross-Functional Integration: Close partnership with marketing teams, copywriters, and other campaign stakeholders to ensure cohesive and effective campaign execution.

• Feedback-Oriented: Willingness to receive and act on feedback from team members and stakeholders to refine designs and optimize performance.

• Remote Teamwork: Proficiency in collaborating effectively within a remote team using digital tools and clear communication protocols.

📝 Enhancement Note: The values align with a growth-focused marketing operation. The emphasis on performance, data, and efficiency points to a culture that rewards tangible contributions to business growth.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Performance Metrics: The primary challenge will be to create visually appealing designs that also demonstrably drive conversions, requiring a constant balance between aesthetic appeal and functional effectiveness.

• Rapid Iteration in a Fast-Paced Environment: Keeping up with the demands of performance marketing campaigns, which often require quick turnarounds for new creatives and landing page updates.

• Technical Integration: Ensuring seamless integration of designs into landing page builders and potentially managing basic front-end code for optimization.

• Remote Collaboration: Maintaining strong communication and collaboration with a distributed team and client stakeholders.

Learning & Development Opportunities:

• Specialized Skill Development: Deepen expertise in Conversion Rate Optimization (CRO), A/B testing methodologies, and advanced UX/UI design for performance marketing.

• Platform Mastery: Become a highly proficient specialist in Webflow, Framer, or other leading landing page development platforms.

• Growth Marketing Exposure: Gain hands-on experience with various performance marketing channels and strategies.

• Career Advancement: Opportunities to grow into senior design, creative leadership, or specialized CRO/Growth Design roles.

📝 Enhancement Note: The challenges are inherent to a performance-driven creative role. The growth opportunities are well-defined and aligned with industry trends in digital marketing and GTM operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a landing page that significantly increased conversion rates. What were the key elements, and what was your process?" (Prepare a specific case study highlighting metrics and your role).

• "How do you balance creative aesthetics with the need for speed and performance in landing page development?" (Focus on your workflow and decision-making process).

• "Imagine a campaign's ad creatives are underperforming. How would you approach analyzing the issue and proposing design solutions?" (Demonstrate analytical thinking and problem-solving).

• "Walk us through your process for ensuring a landing page is fully responsive and optimized for all devices." (Explain your testing and QA procedures). Company & Culture Questions:

• "What interests you about this role specifically, and how does it align with your career goals?" (Research Pavago and the client's industry).

• "How do you approach collaboration with marketing teams and copywriters, especially in a remote setting?" (Highlight your communication and teamwork skills).

• "How do you stay updated on the latest design trends and landing page best practices?" (Show your commitment to continuous learning).

• "Describe your experience working with Webflow or Framer. What are their strengths and limitations from a performance perspective?" (Demonstrate platform knowledge). Portfolio Presentation Strategy:

• Storytelling: For each key portfolio piece, tell a story: the problem, your solution (design/development), the tools used, and the measurable outcome.

• Data-Centric: Quantify your impact whenever possible. Use metrics to showcase the success of your work.

• Process Walkthrough: Be ready to explain your workflow, from initial concept to final launch and optimization, highlighting your decision-making process.

• Tool Proficiency: Clearly articulate your expertise with specific design and development tools.

• Conciseness and Clarity: Given the video intro requirement, practice delivering your portfolio highlights concisely and engagingly.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, technical execution, and a data-driven approach to achieving measurable marketing results. The portfolio is the central piece of evidence.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Prepare Your Portfolio: Curate your strongest examples of high-converting landing pages and marketing creatives. For each piece, prepare a concise case study detailing the objective, your process, and measurable results (e.g., conversion rate improvements). Ensure it clearly demonstrates your proficiency with Webflow/Framer and design tools like Figma.

• Craft Your Resume: Tailor your resume to highlight keywords from the job description, such as "Graphic Designer," "Landing Page Developer," "Webflow," "Framer," "Conversion Rate Optimization," "UX/UI," and "Performance Marketing." Quantify your achievements wherever possible.

• Record Your Spark Hire Video: Prepare a brief, engaging introduction (3-5 minutes) that highlights your key skills, relevant experience, and enthusiasm for this specific role. Practice delivering it clearly and confidently.

• Research Pavago and the Client: Understand Pavago's service model and, if possible, research the client industry to better tailor your application and prepare for interview questions. Focus on how your skills can drive their specific marketing goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.