Graphic Designer + Landing Page Developer at Pavago

📍 Job Overview

Job Title: Graphic Designer + Landing Page Developer (Conversion-Focused)

Company: Pavago

Location: Colombia

Job Type: Full-Time

Category: Marketing Operations / Creative Operations / GTM Operations

Date Posted: June 08, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

Focus on designing and developing conversion-optimized landing pages and digital marketing assets to directly impact campaign performance and lead generation.
Requires a blend of strong graphic design skills, proficiency in landing page development platforms (Webflow, Framer), and a deep understanding of UX/UI and Conversion Rate Optimization (CRO).
This role is critical for supporting growth and marketing initiatives by creating high-performing creative assets and executing independent landing page launches.
Plays a key part in optimizing user experience, improving conversion rates, and ensuring brand consistency across various digital channels.

📝 Enhancement Note: This role is positioned as an operations-focused creative position, emphasizing measurable business outcomes (conversions, lead generation) over purely aesthetic design. The 'Conversion-Focused' and 'Not a traditional graphic design role' statements highlight this operational alignment.

📈 Primary Responsibilities

Creative Design Execution: Design and produce high-performing digital marketing assets including ad creatives, social media graphics, banners, email visuals, and promotional graphics.
Landing Page Design & Development: Create modern, responsive, and conversion-focused landing pages using platforms like Webflow or Framer, managing the entire process from concept to production.
UX/UI & Conversion Optimization: Enhance layouts, user flows, and page structures to improve clarity, engagement, and conversion rates, applying best practices for visual hierarchy, CTAs, and forms.
Campaign Support: Translate campaign messaging into engaging visuals and support marketing initiatives with performance-oriented creative execution, ensuring strong visual consistency.
Independent Launch & Optimization: Independently manage landing page launches, and continuously optimize existing pages and creative assets based on performance insights, user behavior, and campaign goals.
Cross-functional Collaboration: Work closely with marketing teams, copywriters, campaign stakeholders, and leadership to execute campaign ideas quickly and maintain high-quality standards.
Performance Tracking: Support A/B testing and CRO initiatives, with a focus on driving measurable improvements in landing page conversion rates and overall campaign performance.

📝 Enhancement Note: The responsibilities clearly indicate an operations-centric approach to creative work, focusing on measurable outcomes like conversion rates and campaign performance, rather than just creative output. The emphasis on independent launch and optimization highlights an operational responsibility for the entire lifecycle of landing pages and creatives.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational background or equivalent demonstrated experience in Graphic Design, Digital Marketing, UX/UI design, or a related field is expected.

Experience: 2-5 years of experience in a role that combines graphic design with landing page development and a focus on performance marketing or conversion optimization.

Required Skills:

Design Proficiency: Mastery of at least one design platform such as Figma, Adobe XD, or Sketch.
Landing Page Development: Hands-on experience building and launching responsive, conversion-focused landing pages using Webflow, Framer, or similar no-code/low-code platforms.
Conversion-Focused Design: Proven ability to design visuals and user experiences that drive user behavior, engagement, and conversions.
UX/UI Principles: Strong understanding of UX/UI best practices, visual hierarchy, user flows, and responsive design principles.
Performance Marketing Acumen: Understanding of how design directly impacts paid media campaigns, lead generation, and overall marketing performance.
Independent Execution: Demonstrated ability to manage multiple projects simultaneously, from concept to launch, with minimal supervision.
Attention to Detail: Meticulous approach to design, ensuring brand consistency, accuracy, and high-quality deliverables.

Preferred Skills:

Performance Marketing Experience: Prior experience working within performance marketing, growth-focused teams, or paid media environments.
CRO & A/B Testing Knowledge: Familiarity with A/B testing methodologies and conversion rate optimization strategies.
Basic Front-End Development: Foundational knowledge of HTML/CSS, and potentially experience with frameworks like React or Next.js.
Prototyping & Animation: Experience with advanced prototyping tools or motion design for enhanced user experiences.
Version Control: Familiarity with Git/GitHub for collaborative development workflows.

📝 Enhancement Note: The emphasis on "conversion-focused design," "performance marketing acumen," and "independent execution" points towards an operations-minded candidate who can deliver tangible results. The preferred skills further solidify the blend of creative, technical, and analytical capabilities expected for this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

Landing Page Case Studies: Showcase at least 2-3 examples of landing pages designed and built independently, detailing the objective, design process, development tools used, and quantifiable results (e.g., conversion rate improvements, lead generation numbers).
Paid Ad Creatives: Include a selection of high-performing ad creatives (social media, display banners) that demonstrate an understanding of platform best practices and conversion-driving design principles.
Conversion-Focused Design Rationale: For each portfolio piece, clearly articulate the strategic thinking behind design decisions, specifically how they were intended to influence user behavior and improve conversion rates.
Responsive Design Examples: Demonstrate proficiency in creating designs that adapt seamlessly across desktop, tablet, and mobile devices.

Process Documentation:

Workflow Design: Be prepared to discuss your typical process for taking a landing page or creative asset from brief to launch, including ideation, design, development, testing, and deployment phases.
Optimization Methodology: Articulate your approach to optimizing existing pages or creatives for better performance, including how you analyze data, identify areas for improvement, and implement changes.
Tool Utilization: Clearly indicate which tools were used for each project within your portfolio (e.g., Figma for design, Webflow for development).

📝 Enhancement Note: The portfolio requirements are heavily focused on demonstrating operational impact and process. Candidates must show not just creative output, but also the strategic thinking, development capability, and measurable results that align with an operations-driven role.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a remote, mid-level Graphic Designer & Landing Page Developer in Colombia, with a preference for EST time zone alignment, a competitive salary range would likely be between $25,000 - $45,000 USD annually. This range can vary based on specific experience, the depth of the portfolio, and negotiation.

Benefits:

Full Remote Work: Opportunity to work from anywhere within Colombia.
Flexible Working Hours: While U.S. Business Hours (EST) are preferred, there may be flexibility for operations-critical tasks and team collaboration.
Direct Impact: The chance to see the direct impact of your design and development work on campaign success and lead generation.
Professional Development: Potential for growth into senior or specialized roles within the operations and marketing teams.
Equipment Stipend: Possibility of a stipend for home office setup or necessary equipment.
Paid Time Off: Standard vacation and holiday leave, potentially aligned with Colombian public holidays.

Working Hours: Approximately 40 hours per week, with a preference for alignment with U.S. Eastern Standard Time (EST) business hours to facilitate collaboration with marketing and campaign teams.

📝 Enhancement Note: The salary range is estimated based on typical remote compensation for this skill set in Colombia, considering the demand for specialized creative operations roles. The benefits are inferred based on standard offerings for remote full-time positions in tech-adjacent companies, with a focus on aspects relevant to operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Pavago operates within the staffing and recruitment industry, providing talent solutions to clients. This means the company culture is likely fast-paced, client-focused, and driven by efficient service delivery.

Company Size: While specific size is not provided, assuming Pavago is in the staffing sector, it could range from a medium-sized specialized agency to a larger global player. This implies a professional environment with clear operational processes and a focus on scalability.

Founded: The founding date is not specified, but the company's focus on talent solutions suggests a mature understanding of market needs and a drive for innovation in recruitment and staffing.

Team Structure:

Creative & Marketing Support: This role likely sits within a broader marketing or GTM (Go-To-Market) operations team, supporting various client campaigns or Pavago's own marketing efforts.
Reporting: The candidate will report to a Marketing Manager, Head of Growth, or a similar operational leadership role.
Cross-functional Collaboration: Expect close collaboration with marketing strategists, copywriters, campaign managers, and potentially client account managers to ensure creative assets and landing pages align with campaign objectives and client needs.

Methodology:

Data-Driven Decisions: Operations within a staffing company often rely heavily on data to track campaign performance, candidate engagement, and client acquisition. This role will contribute to this by providing measurable design and development output.
Agile Execution: Given the fast-paced nature of marketing campaigns and client needs, an agile approach to design and development, focusing on rapid iteration and deployment, is likely.
Process Optimization: As part of the operations function, there's an expectation to contribute to refining workflows for creative production and landing page management to improve efficiency and effectiveness.

Company Website: https://pavago.co/

📝 Enhancement Note: Inferring Pavago's culture from its industry (staffing) suggests a professional, results-oriented environment. The operations aspect of this role implies a focus on efficiency, data, and process, which would be core to how the team operates.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level specialist, requiring both creative design and technical development skills with a strong emphasis on driving measurable business outcomes. It sits at the intersection of creative production and GTM operations.

Reporting Structure: The Graphic Designer + Landing Page Developer will likely report to a Marketing Operations Manager, Growth Lead, or a senior member of the marketing or GTM team who oversees campaign execution and performance.

Operations Impact: The individual's work will directly influence lead generation, conversion rates, and the overall effectiveness of marketing campaigns. By creating high-performing landing pages and creatives, they contribute to the company's revenue generation and client acquisition efforts.

Growth Opportunities:

Senior/Lead Designer: Progress to a senior or lead role managing more complex projects, mentoring junior designers, and contributing to design strategy.
CRO Specialist: Develop deeper expertise in Conversion Rate Optimization, focusing on data analysis, A/B testing, and strategic page optimization.
Growth Designer: Specialize in growth marketing, leveraging design and development skills to drive user acquisition, engagement, and retention through experimental design and development.
Creative Lead: Transition into a leadership role overseeing creative production for specific campaigns or product lines, managing external agencies or internal teams.
Platform Specialist: Become a go-to expert for specific development platforms like Webflow or Framer, potentially leading implementation of new platform features or best practices.

📝 Enhancement Note: The growth path clearly indicates a trajectory within operations and GTM, moving towards specialization in CRO, growth, or leadership, rather than a purely artistic career path.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no central physical office for this specific role. Work is conducted from the employee's home office.

Office Location(s): The role is open to candidates located in Colombia.

Workspace Context:

Independent Work Environment: Candidates will need to establish a productive and professional home office setup conducive to focused design and development work.
Digital Collaboration Tools: The team will rely heavily on digital collaboration tools (e.g., Slack, Google Workspace, project management software) for communication, project tracking, and knowledge sharing.
Virtual Team Interaction: Opportunities for team interaction will be primarily through video calls, virtual meetings, and asynchronous communication channels, requiring strong virtual collaboration skills.

Work Schedule: While the role is full-time (approximately 40 hours/week), the preference for U.S. EST business hours suggests a need for availability during those times for meetings and real-time collaboration. However, the actual execution of design and development can often be flexible outside core meeting times, as long as deliverables are met.

📝 Enhancement Note: The remote nature emphasizes the need for self-discipline and strong digital communication skills, which are crucial for operations roles that often involve distributed teams.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening Call: A brief call with a recruiter to assess basic qualifications, interest in the role, and understanding of the conversion-focused aspect.
Recruiter Interview: A more in-depth discussion about your experience, skills, and alignment with the role's requirements, particularly your approach to conversion optimization and independent execution.
Client Interview: A technical interview with the hiring manager or a key stakeholder from the marketing/GTM team. This will likely involve a deeper dive into your portfolio, technical skills (Webflow, Framer, design tools), and problem-solving abilities related to landing page performance and creative asset effectiveness.
Offer & Onboarding: If successful, an offer will be extended, followed by onboarding procedures.

Portfolio Review Tips:

Quantify Everything: For each landing page or creative asset, clearly state the objective and the measurable results achieved (e.g., "Increased conversion rate by 15%", "Generated 200+ leads in first week"). Use specific numbers and percentages.
Showcase the Process: Don't just show the final output. Briefly explain your thought process, the tools you used, and any challenges you overcame. This demonstrates your operational workflow.
Highlight Conversion Focus: Explicitly call out how your design and development decisions were geared towards improving conversions, optimizing user journeys, and driving business goals.
Tailor to the Role: Ensure your portfolio prominently features examples of landing pages and ad creatives, as these are the core deliverables for this position.
Be Ready to Discuss Tools: Prepare to talk about your experience with Webflow, Framer, Figma, Adobe XD, and potentially HTML/CSS, explaining how you leverage them for efficiency and effectiveness.

Challenge Preparation:

Design & Build Scenario: You might be asked to quickly sketch out a landing page concept for a hypothetical campaign or be given a brief to build a simple page in Webflow/Framer within a time limit.
Optimization Discussion: Be ready to analyze a sample landing page and suggest specific improvements for conversion rate, user flow, or mobile responsiveness.
Process Walkthrough: Prepare to walk through your end-to-end process for creating and launching a landing page, highlighting efficiency and quality control measures.

📝 Enhancement Note: The interview process and portfolio review are heavily weighted towards demonstrating practical skills, measurable impact, and an operational understanding of how design and development contribute to business objectives.

🛠 Tools & Technology Stack

Primary Tools:

Design Platforms: Figma, Adobe XD, Sketch (proficiency in at least one required).
Landing Page Builders: Webflow, Framer (hands-on experience required). Canva may be used for simpler graphics.
Prototyping Tools: Potentially advanced features within Figma/XD, or dedicated tools for more complex interactive prototypes.

Analytics & Reporting:

Web Analytics: Familiarity with Google Analytics or similar tools to understand landing page performance and user behavior is highly beneficial.
A/B Testing Tools: Experience with tools like Google Optimize, Optimizely, or VWO for testing landing page variations.

CRM & Automation:

CRM Systems: While not directly managing a CRM, understanding how landing pages feed into CRM systems (like Salesforce, HubSpot) for lead management is advantageous.
Marketing Automation: Awareness of how landing page data integrates with marketing automation platforms for lead nurturing.
Version Control: Git/GitHub is a preferred skill, indicating a more structured development workflow.
Collaboration Suites: Google Workspace (Docs, Sheets, Slides) for documentation, communication, and presentations.

📝 Enhancement Note: The specified tools emphasize a blend of design, development, and an understanding of the performance metrics that drive GTM operations. Proficiency in Webflow/Framer and design software is paramount.

👥 Team Culture & Values

Operations Values:

Results-Oriented: A strong emphasis on achieving measurable outcomes, such as improved conversion rates, lead generation, and campaign performance.
Efficiency & Speed: The ability to execute tasks quickly and effectively, meeting deadlines in a fast-paced marketing environment.
Data-Driven Improvement: A commitment to using performance data and user insights to continuously optimize designs and development efforts.
Collaboration & Communication: Valuing clear, open, and proactive communication with team members and stakeholders, especially in a remote setting.
Ownership & Accountability: Taking full responsibility for design and development tasks from conception through launch and iteration.

Collaboration Style:

Asynchronous & Synchronous Communication: Expect a mix of real-time (video calls, chat) and asynchronous (email, project management comments) communication.
Cross-functional Teamwork: Working closely with marketing strategists, copywriters, and campaign managers to ensure a unified approach to campaign execution.
Feedback Integration: Openness to receiving and providing constructive feedback on designs, development work, and processes to foster continuous improvement.
Knowledge Sharing: Contributing to a culture where best practices, learnings from A/B tests, and design/development tips are shared among the team.

📝 Enhancement Note: The inferred values and collaboration style align with a modern, remote-first operations team focused on efficiency, impact, and continuous improvement.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing Aesthetics and Performance: The primary challenge is to create visually appealing designs that also demonstrably drive conversions and meet marketing objectives.
Rapid Iteration Cycles: Keeping up with fast-paced marketing campaigns requires the ability to design and develop new assets and pages quickly without sacrificing quality.
Remote Collaboration: Effectively collaborating and maintaining strong communication with a distributed team and stakeholders.
Platform Limitations & Evolution: Staying current with the capabilities and best practices of no-code/low-code platforms like Webflow and Framer, which are constantly evolving.

Learning & Development Opportunities:

Deepen CRO Expertise: Opportunities to formally learn and apply advanced conversion rate optimization techniques, potentially through courses or certifications.
Master No-Code Platforms: Become a true expert in Webflow or Framer, mastering their full capabilities for complex design and development.
Performance Marketing Insights: Gain a deeper understanding of performance marketing strategies, ad platforms, and analytics to better inform design decisions.
Expand Technical Skillset: Develop a stronger foundation in HTML/CSS, JavaScript, or front-end frameworks if desired, broadening technical capabilities.
Growth Design Specialization: Transition into a dedicated Growth Designer role, focusing on experimentation and user acquisition strategies.

📝 Enhancement Note: The challenges and growth opportunities highlight the dynamic nature of this role, blending creative execution with operational goals, and offering clear paths for professional development in specialized areas.

💡 Interview Preparation

Strategy Questions:

"Describe your process for designing and launching a landing page that aims to maximize conversion rates. What metrics do you prioritize?" (Focus on your structured approach, user-centric design, and data-driven optimization.)
"How do you balance creative vision with the practical requirements of performance marketing and tight deadlines?" (Provide examples of compromising creatively for performance or meeting rapid turnaround times.)
"Walk me through a time your design or landing page directly contributed to a significant increase in conversions or leads. What was your role, and what were the results?" (Prepare a specific case study from your portfolio.) Company & Culture Questions:
"What attracts you to a role focused on conversion optimization and landing page development, rather than traditional graphic design?" (Emphasize your interest in measurable impact and problem-solving.)
"How do you ensure brand consistency across multiple digital assets and campaigns, especially when working remotely?" (Discuss your systems for managing brand guidelines and communication.)
"Describe your experience working in a fast-paced, remote-first environment. How do you stay organized and communicate effectively?" (Highlight your self-management and communication strategies.) Portfolio Presentation Strategy:
Storytelling for Impact: For each portfolio piece, tell a story: the problem, your solution (design/development), the tools used, and the measurable outcome.
Quantify Results: Always back up your claims with data. Use percentages, numbers, and specific metrics to demonstrate the impact of your work.
Highlight Technical Skills: Clearly articulate your proficiency with Webflow, Framer, Figma, and other relevant tools, explaining how you leveraged them.
Focus on the "Why": Be prepared to explain the strategic reasoning behind your design choices and how they were intended to influence user behavior and conversions.
Showcase Responsiveness: Demonstrate how your designs adapt across different devices.

📝 Enhancement Note: Interview preparation should focus on demonstrating how you bridge the gap between creative execution and operational objectives, using data and process to achieve measurable business results.

📌 Application Steps

To apply for this operations position:

Submit your application through the provided link on Workable.
Curate Your Portfolio: Select 2-3 of your strongest landing page projects that clearly demonstrate independent design, development, and conversion optimization. Ensure each includes a brief explanation of the project's goals, your process, and quantifiable results.
Tailor Your Resume: Highlight keywords from the job description, such as "Webflow," "Framer," "Figma," "Conversion Rate Optimization," "Landing Page Development," "Performance Marketing," and "UX/UI." Quantify achievements wherever possible (e.g., "Increased landing page conversion rate by X%").
Prepare Your Pitch: Practice walking through your portfolio, focusing on telling the story of each project and articulating your strategic thinking, technical execution, and the impact of your work. Be ready to discuss your process for independent launches and optimization.
Research Pavago: Understand Pavago's business (staffing solutions) and the type of clients they serve. Consider how your skills can directly contribute to their marketing and client acquisition efforts.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Graphic Designer + Landing Page Developer