Graphic Designer - Performance Marketing (all genders)

📍 Job Overview

Job Title: Graphic Designer - Performance Marketing (all genders)

Company: Maniko Nails GmbH

Location: Berlin, Germany or Remote

Job Type: Full-time

Category: Performance Marketing / Graphic Design

Date Posted: 2026-08-07

Experience Level: Mid-Level (2-3 years preferred)

Remote Status: Fully Remote possible within Germany

🚀 Role Summary

• Drive revenue growth through the creation of high-impact visual assets for paid social media campaigns.

• Translate campaign concepts and product benefits into conversion-optimized creatives for Meta and TikTok.

• Leverage performance data and AI tools to iterate and improve designs for maximum engagement and ROI.

• Collaborate closely with Performance Marketing and Brand teams to ensure cohesive and effective campaign execution.

• Maintain brand consistency while adapting designs for platform-specific nuances and target audiences.

📝 Enhancement Note: This role is positioned at the intersection of creative design and data-driven marketing, demanding a candidate who can produce aesthetically pleasing visuals that also perform exceptionally well in paid advertising environments. The emphasis on "Facts over Ego" and data utilization suggests a highly analytical and results-oriented approach to creative development.

📈 Primary Responsibilities

• Develop high-performing static and motion assets for paid social channels, with a primary focus on Meta and TikTok.

• Translate campaign briefs, product advantages, and customer insights into clear, conversion-focused creative content, ideally incorporating relevant copy.

• Utilize AI tools to generate multiple creative variations based on different hooks, angles, formats, and target demographics.

• Collaborate intimately with Performance Marketing and Brand teams to conceptualize, develop, and iterate on creative strategies.

• Continuously optimize existing creatives by leveraging performance data and key learnings from campaign results.

• Adapt campaign assets across various formats, international markets, and linguistic requirements.

• Balance robust brand consistency with platform-native, performance-driven design principles.

• Contribute to the development of scalable templates and efficient production workflows to support high-volume creative needs.

• Stay abreast of the latest trends in paid social media, competitive creative strategies, and platform developments.

📝 Enhancement Note: The responsibilities highlight a strong need for rapid iteration and data-informed design. The expectation to "create multiple creative variants" using AI and to "continuously optimize existing creatives" based on performance data indicates a fast-paced, A/B testing-heavy environment crucial for modern performance marketing.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in graphic design principles, digital marketing, or a related field is expected. Emphasis is placed on practical skills and a proven portfolio.

Experience: 2-3 years of hands-on experience in creating static and motion assets specifically for paid social media campaigns.

Required Skills:

• Portfolio: A compelling portfolio showcasing digital, performance-focused design work is essential.

• Tool Proficiency: Expert-level command of Figma, Adobe Creative Suite (Illustrator, After Effects), and familiarity with AI tools like Nano Banana.

• Design Fundamentals: Strong understanding of visual hierarchy, typography, composition, and conversion-focused design principles.

• Conceptualization: Ability to translate project briefs and product benefits into clear, persuasive visual concepts.

• Format Versatility: Experience working with diverse formats, aspect ratios, and platform-specific specifications for social media advertising.

• Mindset: A proactive, solution-oriented, and well-organized approach with a strong commercial and customer-centric perspective.

• Feedback Integration: Demonstrated ability to incorporate feedback and performance data to drive continuous improvement in design output.

• Quality & Speed: Capacity to work at a rapid pace, produce multiple iterations, and maintain high-quality standards.

• Collaboration: Excellent communication skills for clearly articulating ideas and design decisions to stakeholders.

Preferred Skills:

• Experience with Meta Ads Manager, TikTok Ads Manager, or creative analytics tools.

• Familiarity with AI-driven creative tools and advanced workflow integration.

• Proficiency in German language and copywriting skills.

• Demonstrated curiosity for consumer behavior, social media trends, and creative innovation.

• Experience within the Beauty, Fashion, Lifestyle, Direct-to-Consumer (D2C), or E-commerce sectors.

📝 Enhancement Note: The requirements strongly emphasize a blend of technical design skills and a performance-oriented mindset. The mention of specific AI tools and the need for rapid iteration with multiple variants points towards a role that demands efficiency and adaptability in a fast-paced digital marketing landscape.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 digital, performance-focused design projects that demonstrate direct impact on campaign metrics (e.g., CTR, conversion rates).

• Include case studies that detail the problem statement, your design process, the creative solution, and measurable results.

• Highlight examples of A/B tested creatives and how data informed iterative improvements.

• Demonstrate proficiency in creating assets for Meta and TikTok, including various formats and aspect ratios.

• Present examples of motion graphics or short video assets relevant to paid social campaigns. Process Documentation:

• Be prepared to discuss your workflow for developing creative assets from brief to final delivery, emphasizing efficiency and collaboration.

• Outline your approach to incorporating performance data and A/B testing feedback into your design iterations.

• Describe how you manage multiple creative projects simultaneously while maintaining quality and meeting deadlines.

• Explain your process for staying updated on platform best practices and emerging creative trends.

📝 Enhancement Note: The emphasis on a "performance-fokussierter Designarbeit" in the portfolio requirement is critical. Candidates should select projects that clearly demonstrate how their design choices directly contributed to measurable marketing outcomes, rather than just aesthetic appeal.

💵 Compensation & Benefits

Salary Range: While not explicitly stated, for a Graphic Designer with 2-3 years of experience in Berlin, Germany, a competitive salary range would typically fall between €38,000 - €55,000 annually, depending on specific skills, portfolio strength, and negotiation. This range reflects industry standards for mid-level creative roles in a major European tech hub.

Benefits:

• 100% Remote in Germany: Option to work fully remotely within Germany, offering significant flexibility.

• Flexible Working Hours: Ability to manage your schedule to balance professional and personal life.

• Germany Ticket: A public transport pass valid throughout Germany.

• Urban Sports Club Membership: Access to a wide range of sports and fitness facilities.

• Ownership & Impact: Direct influence on company growth and success with significant creative autonomy.

• Workation Opportunities: Possibility to combine work and travel.

• Growth Opportunities: Both personal and professional development, with an annual training budget of €300 (negotiable).

• Team Events: Regular company-organized events, often including travel to Berlin.

• Home Office Equipment: Full provision of necessary equipment for a productive remote workspace.

• Travel Budget: A budget for visits to the Berlin office if working remotely.

• Dynamic Team: Opportunity to work with a fast-paced, motivated team in a vibrant startup environment.

Working Hours: Full-time (approximately 40 hours per week) with flexible scheduling options.

📝 Enhancement Note: The compensation estimate is based on general market data for similar roles in Berlin, Germany. The comprehensive benefits package, especially the remote work options, flexibility, and personal development support, are significant draws for candidates seeking a balanced and growth-oriented work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Beauty & Personal Care, specifically within the innovative nail care sector, focusing on advanced, self-adhesive nail polish technology. The company operates within a fast-growing D2C e-commerce landscape.

Company Size: Maniko Nails GmbH is a rapidly growing startup. While the exact number of employees isn't specified, the description suggests a dynamic, agile team environment typical of scale-ups.

Founded: The founding date is not provided, but the company is presented as an "innovative, fast-growing company," indicating a relatively modern operational structure and forward-thinking approach.

Team Structure:

• The Graphic Designer will likely be part of a Performance Marketing or broader Marketing team.

• Close collaboration is expected with Performance Marketing specialists and Brand Managers.

• The company emphasizes flat hierarchies and quick decision-making, suggesting an accessible reporting structure.

• Cross-functional collaboration is a key element, with designers working alongside those managing campaign strategy and brand identity. Methodology:

• Data-Driven Decision Making: The core principle of "Facts over Ego" dictates that data and results are paramount in all decisions, including creative development.

• Agile Iteration: The role involves rapid creative development and testing, reflecting agile marketing methodologies.

• Performance Optimization: A continuous cycle of creation, testing, analysis, and refinement is central to the team's approach.

• Empowerment & Ownership: The "Power to the people" and "Who if not you?" values highlight a culture of empowerment, initiative, and individual responsibility.

Company Website: [Link to company website - placeholder as it was not provided in input]

📝 Enhancement Note: The company culture is defined by strong, clearly articulated values that emphasize data, proactivity, and individual impact. This is crucial for candidates to understand as it shapes the day-to-day work environment and decision-making processes within the operations and marketing teams.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer with a specialization in Performance Marketing. It requires a solid foundation of 2-3 years of experience but offers significant opportunities for impact and growth beyond junior levels. The focus on direct contribution to revenue makes it a high-visibility role within the marketing function.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Head of Performance Marketing, or a Creative Lead. Close daily interaction with Performance Marketing specialists is expected.

Operations Impact: The role has a direct and measurable impact on revenue through the creation of high-converting visual assets for paid advertising campaigns on key platforms like Meta and TikTok. Success is directly tied to campaign performance metrics, making this a critical function for the company's growth trajectory.

Growth Opportunities:

• Skill Specialization: Deepen expertise in performance-driven design, motion graphics for social media, and AI-assisted creative tools.

• Cross-Functional Development: Gain deeper insights into performance marketing strategies, campaign management, and A/B testing methodologies.

• Brand Integration: Grow understanding of broader brand strategy and how creative assets contribute to overall brand perception and customer journey.

• Process Improvement: Contribute to and lead initiatives for optimizing creative production workflows and template development.

• Potential for Senior/Lead Roles: With proven success and expanded responsibilities, opportunities may arise for Senior Graphic Designer or Creative Lead positions within the marketing team.

📝 Enhancement Note: The growth trajectory for this role is clearly defined by deepening specialization in performance marketing creative and potentially moving into more senior or leadership positions within the creative or marketing function, driven by demonstrable impact on business results.

🌐 Work Environment

Office Type: The company offers a hybrid work model, with the option for 100% remote work within Germany or working from their office in Berlin. This provides flexibility in choosing the preferred work setting.

Office Location(s): The primary office is located in Berlin, Germany, near Hackescher Markt, described as being in the "heart of Berlin." This location is a vibrant hub known for its creative and startup scene.

Workspace Context:

• Collaborative Environment: Despite remote options, the company fosters a strong sense of team through regular events and a culture that values open communication.

• Tools & Technology: Employees will have access to essential design software (Figma, Adobe Suite) and modern AI tools, supporting efficient and innovative work.

• Team Interaction: Even when remote, regular collaboration with Performance Marketing and Brand teams is expected, facilitated by digital communication tools. The company also organizes team events in Berlin to encourage in-person connection.

Work Schedule: Standard full-time hours (approx. 40 hours/week) are expected, but the company promotes flexible working times to accommodate individual needs and preferences, aligning with a modern, employee-centric approach.

📝 Enhancement Note: The emphasis on a "100% remote in Germany" option alongside a central Berlin office location caters to a broad range of candidate preferences, highlighting the company's commitment to flexibility and employee well-being.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, focusing on your resume and, critically, your portfolio to assess relevant experience and creative output.

• Creative Assessment/Task: You may be asked to complete a design challenge or task related to performance marketing creatives to evaluate your practical skills, conceptual thinking, and ability to meet platform/performance requirements.

• Interviews: Expect interviews with members of the Performance Marketing and potentially Brand teams. These will likely focus on your design process, understanding of performance metrics, ability to iterate, and cultural fit with the company's values (Facts over Ego, Challenge Accepted, etc.).

• Portfolio Walkthrough: Be prepared to present specific projects from your portfolio, discussing your role, design decisions, challenges faced, and the impact of your work.

Portfolio Review Tips:

• Performance Focus: Curate projects that explicitly demonstrate how your designs drove measurable results (e.g., increased CTR, conversion rates, lower CPA). Quantify impact wherever possible.

• Process Clarity: Clearly articulate your design process, from brief interpretation and concept development to iteration based on data and feedback.

• Platform Relevance: Showcase examples tailored to Meta and TikTok, including various formats, aspect ratios, and native design elements.

• Storytelling: For each project, tell a compelling story about the objective, your approach, and the outcome, highlighting your problem-solving skills.

• AI/Motion Integration: Include examples of work leveraging AI tools or demonstrating motion graphic capabilities if applicable.

Challenge Preparation:

• Understand the Goal: For any creative challenge, focus on understanding the underlying business objective and target audience.

• Platform Constraints: Consider the specific requirements and best practices for Meta and TikTok ads.

• Efficiency & Iteration: Demonstrate your ability to generate multiple viable concepts or variations quickly.

• Data-Driven Rationale: Be ready to explain your design choices with a rationale that considers performance metrics and conversion optimization.

📝 Enhancement Note: The portfolio is paramount for this role. Candidates should prioritize showcasing work that directly aligns with performance marketing objectives and demonstrates a clear understanding of how design impacts conversion rates on social media platforms.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: For collaborative design, prototyping, and asset creation. Essential for efficient workflow and iteration.

• Adobe Creative Suite:

  • Illustrator: For vector graphics, logos, and detailed illustrations.
  • After Effects: For creating engaging motion graphics, animations, and video assets for paid social.
  • Photoshop: For image manipulation, retouching, and static asset creation.

• AI Tools: Specifically mentioned is "Nano Banana," indicating a need for familiarity with AI-powered design assistance tools for rapid content generation and variation.

Analytics & Reporting:

• Familiarity with platforms like Meta Ads Manager and TikTok Ads Manager is highly beneficial, as these provide direct performance data for creatives.

• Experience with creative analytics tools to measure asset performance and inform design decisions. CRM & Automation:

• While not directly a CRM role, an understanding of how creative assets are deployed within marketing automation workflows and CRM systems (e.g., for retargeting campaigns) can be advantageous.

• Knowledge of integration tools is not explicitly required but implies an understanding of how different marketing technology components work together.

📝 Enhancement Note: Proficiency in Figma and Adobe Creative Suite is a baseline requirement. The specific mention of "Nano Banana" and AI tools highlights a forward-looking expectation for candidates to leverage emerging technologies to accelerate creative production and testing cycles in performance marketing.

👥 Team Culture & Values

Operations Values:

• Facts over Ego: Decisions are driven by data and objective results, not personal preferences or opinions. This fosters a meritocratic and results-oriented environment.

• Challenge Accepted: A proactive approach to problem-solving and embracing challenges as opportunities for growth and innovation.

• Power to the People: Empowering individuals with trust, responsibility, and autonomy, recognizing their significant impact on the company's success.

• Who if not you?: Encouraging initiative, proactivity, and a hands-on attitude. Employees are expected to take ownership and drive initiatives forward.

Collaboration Style:

• Cross-functional Integration: The role demands close collaboration with Performance Marketing and Brand teams, requiring clear communication and shared understanding of campaign goals.

• Feedback-Driven: A culture that actively uses feedback and performance data for continuous improvement, both for individuals and the team.

• Agile & Iterative: The team likely operates with agile principles, focusing on rapid cycles of creation, testing, and refinement.

• Transparency & Openness: Flatter hierarchies and emphasis on communication suggest an open exchange of ideas and constructive feedback.

📝 Enhancement Note: Candidates should be prepared to demonstrate how they embody these values in their work, particularly "Facts over Ego" (by showing data-driven design choices) and "Who if not you?" (by showcasing initiative in past projects).

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Creative Iteration: The need to produce multiple high-quality creative variations quickly for A/B testing can be demanding. Candidates must be efficient and adept at rapid prototyping.

• Balancing Brand & Performance: Striking the right balance between maintaining strong brand consistency and creating platform-native, conversion-optimized ads requires careful strategic thinking and creative execution.

• Data Interpretation: Effectively translating raw performance data into actionable design insights and improvements requires analytical skills beyond pure design.

• Adapting to Platform Changes: Paid social platforms frequently update their algorithms and ad formats, requiring continuous learning and adaptation of creative strategies.

Learning & Development Opportunities:

• Performance Marketing Acumen: Deepen understanding of paid social strategies, campaign optimization, and analytics through close work with the Performance Marketing team.

• Advanced Creative Techniques: Master motion graphics, AI-assisted design workflows, and new creative tools relevant to digital advertising.

• Cross-Disciplinary Skills: Develop copywriting skills and gain exposure to broader e-commerce and D2C marketing strategies.

• Career Progression: Potential to advance into Senior Graphic Designer roles, Creative Lead positions, or specialize further in areas like motion design or UX/UI for marketing assets.

📝 Enhancement Note: The challenges presented are typical of high-growth performance marketing environments. Candidates should view these as opportunities to hone their skills in efficiency, data analysis, and strategic creative thinking, positioning themselves for significant career advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used performance data to significantly improve a creative asset. What was the data, what did you change, and what was the result?" (Focus on quantifying impact and detailing your analytical process.)

• "How do you approach balancing brand guidelines with the need for platform-specific, conversion-focused creatives on platforms like Meta and TikTok?" (Demonstrate strategic thinking and creative problem-solving.)

• "Walk me through your process for generating multiple creative variations for a single campaign objective. How do you decide on the angles and formats to test?" (Highlight your efficiency, understanding of A/B testing, and creative strategy.) Company & Culture Questions:

• "How do you align with our company values, specifically 'Facts over Ego' and 'Who if not you?' in your design work?" (Prepare specific examples from your experience that illustrate these values.)

• "How do you handle constructive criticism or feedback on your designs, especially when it comes from performance data rather than subjective opinion?" (Showcase your openness to feedback and data-driven improvement.)

• "What trends are you seeing in performance marketing creatives on Meta and TikTok, and how would you incorporate them here?" (Demonstrate industry awareness and proactive thinking.) Portfolio Presentation Strategy:

• Highlight ROI: For each project, clearly articulate the campaign objective, your creative contribution, and the quantifiable results achieved. Use metrics like CTR, conversion rates, CPA, or ROAS.

• Process & Rationale: Explain your design process, the tools you used, and the rationale behind your key design decisions, emphasizing how they were geared towards performance.

• Showcase Iterations: If possible, include examples of different creative variations you developed for the same campaign or product, illustrating your testing approach.

• Tool Proficiency: Be ready to discuss your experience with Figma, Adobe Suite, and any AI tools used, potentially offering a brief live demo or walkthrough of a relevant file.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating a data-driven mindset and the ability to translate creative skills into tangible business results. Candidates should be ready to "prove" their impact with concrete examples and metrics.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Maniko Nails GmbH careers page.

• Portfolio Customization: Tailor your portfolio to prominently feature at least 2-3 projects that demonstrate direct impact on performance marketing metrics (e.g., conversion rates, CTR) for social media campaigns. Clearly articulate your process, the data used, and the results achieved.

• Resume Optimization: Ensure your resume highlights your experience with relevant tools (Figma, Adobe Creative Suite, AI tools) and your proficiency in creating assets for Meta and TikTok. Quantify achievements wherever possible.

• Interview Preparation: Practice presenting your portfolio, focusing on your ability to explain design decisions through the lens of performance and data. Prepare to discuss how you embody the company's core values.

• Company Research: Familiarize yourself with Maniko Nails GmbH's brand, products, and their presence on social media. Understand their target audience and current marketing efforts to tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.