Graphic Designer (m/w/d) / 80% / Zürich

📍 Job Overview

Job Title: Graphic Designer (m/w/d) / 80%

Company: VIU Eyewear

Location: Räffelstrasse 24, 8045 Zürich, Switzerland

Job Type: Part-Time (80% / 32 hours per week)

Category: Creative & Media / Art & Design / Marketing

Date Posted: April 23, 2026

Experience Level: 2-5 Years

Remote Status: Hybrid

🚀 Role Summary

• This role is crucial for translating VIU's brand vision into high-quality digital content across various marketing channels.

• You will be responsible for the visual execution and quality assurance of digital assets, ensuring they align with VIU's premium brand identity.

• The position involves active participation in campaign conceptualization, from moodboarding to production planning and supervision.

• You will oversee product photography, ensuring consistent image quality and coordinating with retouching teams.

📝 Enhancement Note: While the original description focuses on graphic design, the emphasis on "premium Eyewear – fair produced, thoughtfully designed, clearly staged" and the responsibility for "digital content for our website, social media and various marketing channels" strongly suggests this role is deeply integrated into the Go-To-Market (GTM) strategy, particularly in its visual communication aspects. The role requires not just creative execution but also strategic thinking in how visuals support campaign goals and brand positioning, making it highly relevant to operations professionals who value strong visual GTM support.

📈 Primary Responsibilities

• Digital Content Creation: Design and produce high-quality digital assets for VIU's website, social media platforms, and diverse marketing channels, strictly adhering to VIU's premium visual standards and brand identity.

• Campaign Conceptualization & Planning: Support the creative team in developing concepts for campaign and packshot shootings, including the creation of mood boards, preparation of production logistics, and close collaboration with internal and external partners to accurately translate the VIU brand vision.

• Packshot Supervision: Monitor and ensure consistent, high-quality product photography, effectively coordinating between the photography team and retouching artists to maintain visual integrity.

• Visual Asset Management: Organize and maintain a library of digital assets, ensuring they are easily accessible and correctly formatted for various applications.

• Trend Integration: Proactively research and integrate emerging digital design trends and AI-driven creative tools to enhance efficiency and innovation in content creation processes.

📝 Enhancement Note: The responsibilities listed clearly indicate a need for process-oriented thinking, especially in campaign planning, packshot supervision, and asset management. The requirement to "ensure every pixel corresponds to the visual language and premium claim of VIU" implies a focus on quality control and adherence to brand guidelines, which are core operational concerns in marketing and GTM.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Visual Communications, Digital Media, or a related field is highly recommended.

Experience: Minimum of 3 years of experience as a Graphic Designer, preferably within a creative agency, digital agency, or an in-house creative department.

Required Skills:

• Profound understanding and practical application of typography, layout design, and current digital design trends.

• Mastery of essential Adobe Creative Cloud tools: Photoshop, InDesign, and Illustrator.

• Proven experience in conducting photo shoots, including visual concept development and efficient production support.

• Strong organizational skills, with the ability to manage multiple projects simultaneously and meet tight deadlines with precision and autonomy.

Preferred Skills:

• Practical experience with AI image generation tools such as Midjourney, DALL-E, or Adobe Firefly, for enhancing design processes and moodboarding efficiency.

• Familiarity with digital asset management (DAM) systems.

• Basic understanding of web design principles and UI/UX considerations for digital content.

• Experience in supervising photo retouching processes.

📝 Enhancement Note: The requirement for 3+ years of experience and mastery of Adobe Creative Cloud, coupled with AI tool proficiency, points towards a mid-level designer role. The emphasis on "precision," "autonomy," and "meeting deadlines" highlights the operational expectation of reliability and efficiency, common in demanding GTM environments.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3 years of diverse graphic design work, with a strong emphasis on digital content creation for web, social media, and marketing campaigns.

• Include case studies demonstrating your involvement in campaign conceptualization, from initial mood boards to final asset delivery.

• Highlight examples of product photography supervision or coordination, illustrating your eye for detail and quality control.

• Feature projects where you successfully applied typography and layout principles to create visually cohesive and impactful designs.

Process Documentation:

• Clearly articulate your personal design workflow, from brief interpretation and ideation to execution and final delivery.

• Detail your approach to managing multiple design projects concurrently, including time management and prioritization strategies.

• Explain your process for collaborating with photographers, retouchers, and marketing teams to ensure brand consistency and project success.

• Demonstrate your methodology for ensuring the quality and brand alignment of all digital assets produced.

📝 Enhancement Note: For a Graphic Designer role that supports GTM and marketing, a portfolio is not just a showcase of aesthetics but also of process. Demonstrating an understanding of workflow, collaboration, and quality control is crucial for operations-minded hiring managers who evaluate designers on their ability to deliver consistently and efficiently within a broader GTM framework.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Graphic Designers with 2-5 years of experience in Zürich, Switzerland, the estimated annual gross salary range is CHF 70,000 - CHF 90,000. This estimate takes into account the 80% (32-hour) work week, the company's premium brand positioning, and the cost of living in Zürich.

Benefits:

• Flexible Working Hours & Location: Supports work-life balance and autonomy.

• Professional Development: Opportunities through VIUcademy and continuous learning.

• Wellbeing Support: Sports subsidy (Wellpass in DE/AT or Fitpass in CH) and mental health support.

• Eyewear Allowance: Discounted VIU frames & shades.

• Generous Paid Vacation: Starting at 28 days per year, increasing with tenure.

• Sabbatical & Unpaid Leave Options: Flexibility for extended breaks.

• Company Shares: Opportunity to acquire VIU shares, aligning employee interests with company growth.

• Corporate Benefits: Discounts with various partner brands.

• Fair Compensation: Competitive salary reflecting experience and contribution.

Working Hours: 80% (32 hours per week), with flexibility in scheduling to support individual work-life balance.

📝 Enhancement Note: The salary range is estimated based on typical Swiss market rates for this role and experience level, adjusted for the part-time nature. The benefits package is comprehensive, with particular emphasis on flexibility, professional growth, and employee well-being, which are attractive to operations professionals who value a supportive and growth-oriented work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Premium Eyewear Retail & Manufacturing. VIU Eyewear positions itself in a market segment that values design, quality, sustainable production, and a direct-to-consumer (DTC) approach.

Company Size: VIU Eyewear is a growing company, likely falling into the mid-size category (50-250 employees), which often implies a dynamic environment where individual contributions are highly visible and impactful.

Founded: VIU Eyewear was founded in 2013. This relatively young company history suggests an agile, innovative, and potentially less hierarchical structure, fostering a culture of rapid adaptation and forward-thinking.

Team Structure:

• The Graphic Designer will be part of the Creative Team, which is central to VIU's visual communication and brand storytelling.

• This team likely collaborates closely with Marketing, E-commerce, Product Development, and Retail departments to ensure a cohesive brand experience across all touchpoints.

Methodology:

• Data-Driven Design: While creativity is paramount, the role implies using performance data from digital channels to inform design decisions and optimize content for engagement.

• Agile Project Management: Given the dynamic nature of digital marketing and fashion retail, the team likely employs agile methodologies for campaign planning and execution, prioritizing flexibility and rapid iteration.

• Brand-Centric Approach: All creative output is guided by a strong brand vision and a commitment to premium quality and sustainable practices.

Company Website: https://www.shopviu.com/

📝 Enhancement Note: The company's focus on "fair produced, thoughtfully designed, clearly staged" eyewear and its DTC model indicate a strategic emphasis on brand experience and visual appeal. This means the operations supporting these functions (like marketing operations, creative operations) are critical. The Graphic Designer's role is therefore an integral part of the GTM engine, not just a support function.

📈 Career & Growth Analysis

Operations Career Level: This position is for a Mid-Level Graphic Designer. It requires a solid foundation of 3+ years of experience and the ability to work autonomously on defined tasks while contributing to broader campaign strategies. The role is hands-on but offers exposure to campaign planning and production supervision.

Reporting Structure: The Graphic Designer will report to a Creative Lead or Head of Marketing. They will be part of a dedicated Creative Team, fostering a collaborative environment for idea exchange and skill development. The role requires close interaction with marketing, e-commerce, and potentially product teams.

Operations Impact: The visual content created by this role directly impacts VIU's brand perception, customer engagement across digital platforms, and ultimately, conversion rates. High-quality, on-brand visuals are essential for driving traffic to the website and retail stores, supporting sales initiatives, and reinforcing VIU's premium market positioning. The successful execution of this role contributes significantly to the effectiveness of marketing campaigns and the overall GTM strategy.

Growth Opportunities:

• Specialization: Develop expertise in specific areas like digital campaign design, motion graphics, or AI-assisted design workflows.

• Creative Leadership: Potential to advance to a Senior Graphic Designer or Art Director role, leading projects and mentoring junior designers.

• Cross-Functional Exposure: Gain deeper understanding of marketing, e-commerce, and product development operations through close collaboration.

• Brand Strategy Contribution: Contribute more significantly to the strategic development of visual campaigns and brand identity evolution.

• VIUcademy & Feedback: Structured learning and development programs, coupled with regular feedback, provide a clear path for skill enhancement and career progression within VIU.

📝 Enhancement Note: The emphasis on "shaping the VIU brand" and the potential for growth into leadership roles indicate that this position is not just about executing tasks but also about contributing to the strategic visual direction. This aligns well with operations professionals who seek roles where their work has a measurable impact on business outcomes and offers a clear career trajectory.

🌐 Work Environment

Office Type: The role is based in Zürich, Switzerland, at Räffelstrasse 24. VIU emphasizes a modern work environment with a "flat hierarchy" and a culture of "freedom and responsibility." This suggests an open-plan office or a collaborative workspace designed to encourage interaction and idea-sharing.

Office Location(s): The primary office is located in Zürich, a major hub with good public transport connections, making it accessible for daily commutes.

Workspace Context:

• Collaborative Atmosphere: The culture encourages "close exchange within the team" and a "team you can always rely on," indicating a supportive and interactive workspace.

• Tools & Technology: Access to the full Adobe Creative Cloud suite is standard. The company's forward-thinking approach suggests modern hardware and potentially advanced creative software, including AI tools.

• Team Interaction: Regular team meetings, project reviews, and informal discussions are likely integral to the daily workflow, fostering a sense of community and shared purpose.

Work Schedule: The role is part-time at 80% (32 hours per week). VIU offers flexibility in working hours, allowing employees to balance their professional responsibilities with personal life, a key factor for many operations professionals seeking efficient and adaptable work arrangements.

📝 Enhancement Note: The "modern work environment" and "flexible working hours" indicate a company that values employee well-being and productivity through autonomy. For an operations role, this flexibility is often key to managing complex workflows and personal commitments effectively.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV, portfolio, and potentially a brief introductory call to assess basic qualifications and cultural fit.

• Creative Assessment: A practical exercise or case study focusing on a specific design challenge relevant to VIU's brand or a campaign. This might involve creating mood boards, designing a social media post, or critiquing existing visuals.

• Team Interview: Meeting with the Creative Team and potentially the hiring manager to discuss design philosophy, collaboration style, and problem-solving approaches. This stage will assess how well you integrate into the team dynamic.

• Final Interview: Discussion with senior leadership or department heads to evaluate strategic thinking, alignment with company values, and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best demonstrate your skills in digital content creation, campaign support, and typography/layout. Prioritize work that aligns with VIU's premium aesthetic.

• Showcase Process: For each project, clearly articulate the brief, your role, the challenges faced, your design process (including ideation and tool usage), and the final outcome. Visuals of mood boards and concept development are highly valuable.

• Highlight AI Integration: If you have experience with AI tools like Midjourney or DALL-E, showcase how you've used them to enhance efficiency or create unique visual concepts.

• Quantify Impact (If Possible): While difficult for pure design, if any of your work contributed to measurable campaign success (e.g., increased engagement, website traffic), mention it.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether it's a digital PDF or an online platform.

Challenge Preparation:

• Understand VIU's Brand: Thoroughly research VIU Eyewear's current campaigns, website, social media presence, and brand values. Identify their visual language, tone, and target audience.

• Practice AI Tools: If you have limited AI experience, familiarize yourself with prompt engineering for tools like Midjourney or DALL-E to generate relevant visual concepts.

• Develop a Design Process: Be ready to articulate your step-by-step approach to a design brief, from understanding objectives to delivering final assets, emphasizing efficiency and quality.

• Prepare for Collaboration Questions: Think about how you handle feedback, work with photographers/retouchers, and contribute to a team environment.

📝 Enhancement Note: The emphasis on a "practical exercise or case study" and "portfolio review" is standard for creative roles but crucial for operations professionals to understand as it directly tests process execution, problem-solving, and adherence to brand standards—key operational metrics.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Expert proficiency required in Photoshop (image manipulation, digital asset creation), InDesign (layout, print/digital collateral), and Illustrator (vector graphics, logo design, icons).

• AI Image Generation Tools: Familiarity and practical experience with tools like Midjourney, DALL-E, or Adobe Firefly for concept development, moodboarding, and potentially asset creation.

Analytics & Reporting:

CRM & Automation:

• Not directly a CRM role, but an understanding of how visual content is deployed through marketing automation platforms or e-commerce systems is advantageous.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is a given, but the specific mention of AI image generation tools signifies a company that is embracing modern, efficient design workflows. Operations professionals will appreciate the focus on tools that drive efficiency and innovation.

👥 Team Culture & Values

Operations Values:

• Quality & Precision: A commitment to delivering high-quality, pixel-perfect designs that align with VIU's premium brand image.

• Efficiency & Innovation: Embracing new technologies, like AI, to streamline workflows and enhance creative output.

• Collaboration & Communication: Openness to feedback, active participation in team discussions, and clear communication with internal and external stakeholders.

• Brand Stewardship: A deep understanding and passion for the VIU brand, translating its vision into compelling visual narratives.

• Responsibility & Autonomy: Taking ownership of tasks and projects, demonstrating a proactive and self-directed approach.

Collaboration Style:

• Team-Oriented: Encourages close exchange and mutual reliance within the Creative Team.

• Cross-Functional Integration: Works closely with Marketing, E-commerce, and Product teams to ensure visual consistency and support GTM objectives.

• Feedback Loop: Openness to constructive criticism and a willingness to iterate on designs based on team and stakeholder input.

• Agile & Adaptable: Comfortable working in a dynamic environment with evolving project needs and deadlines.

📝 Enhancement Note: The emphasis on "responsibility," "autonomy," and "efficiency" are strong indicators of an operations-minded culture, even within a creative team. This suggests that while creativity is valued, execution and impact are equally important.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Premium Brand Consistency: Ensuring all digital content consistently reflects VIU's high-end aesthetic across diverse platforms and campaigns.

• Balancing Speed and Quality: Effectively managing tight deadlines common in the fashion and e-commerce industries without compromising design excellence.

• Integrating New Technologies: Adapting to and effectively leveraging emerging AI design tools and other digital innovations within established workflows.

• Cross-Functional Alignment: Effectively translating varied stakeholder needs and feedback into cohesive visual solutions.

Learning & Development Opportunities:

• VIUcademy: Access to structured training programs for skill enhancement and professional growth.

• Mentorship: Guidance from experienced creative leads and team members.

• Exposure to GTM Strategy: Deeper involvement in campaign planning and execution, providing insights into broader marketing and business operations.

• AI Tool Mastery: Opportunity to become proficient in cutting-edge AI design technologies.

• Industry Trends: Staying abreast of the latest in visual design, digital marketing, and eyewear trends.

📝 Enhancement Note: Identifying challenges and growth opportunities is key for operations professionals evaluating a role's long-term potential. The challenges here are framed around operational execution (consistency, speed, integration), and the growth opportunities focus on skill development and strategic contribution.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating digital assets for a new product launch campaign, from initial concept to final delivery." (Focus on workflow, tools, and collaboration.)

• "How do you ensure your designs align with a premium brand identity like VIU's, especially when working with diverse marketing channels?" (Focus on brand stewardship and consistency.)

• "Walk us through a project where you used AI tools to enhance your design process or create unique visuals. What were the benefits and challenges?" (Focus on innovation and efficiency.)

Company & Culture Questions:

• "What excites you about VIU Eyewear as a brand, and how do you see your design contributions supporting our mission?" (Focus on brand alignment and passion.)

• "Describe your ideal team environment and how you contribute to a collaborative culture." (Focus on teamwork and communication.)

Portfolio Presentation Strategy:

• Narrative Flow: Structure your portfolio presentation around storytelling. For each project, explain the problem, your solution, and the impact.

• Process Focus: Visually and verbally, demonstrate your design process. Show mood boards, sketches, wireframes (if applicable), and iterations.

• Tool Showcase: Briefly mention the key tools used for each project, highlighting your proficiency, especially with Adobe CC and any AI tools.

• Brand Alignment: Clearly articulate how your work aligns with VIU's brand values and aesthetic.

• Conciseness: Be mindful of time. Focus on the most impactful projects and present them clearly and efficiently.

📝 Enhancement Note: Interview preparation for a creative role in an operations-focused context requires demonstrating not just artistic talent but also a structured, efficient, and collaborative approach to design. Articulating process and impact is as crucial as showcasing aesthetic quality.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the VIU Careers portal.

• Customize Your Resume: Tailor your resume to highlight experience in digital content creation, campaign support, Adobe Creative Suite proficiency, and any experience with AI design tools. Use keywords from the job description.

• Prepare Your Portfolio: Ensure your portfolio is up-to-date, showcases relevant digital design work, and includes examples of campaign concepts or product visuals. Be ready to present your process and rationale.

• Research VIU Eyewear: Deeply understand VIU's brand, products, target audience, and current marketing efforts. Familiarize yourself with their visual identity and values.

• Practice Interview Responses: Prepare answers to common interview questions focusing on your design process, collaboration skills, experience with relevant tools, and how you can contribute to VIU's premium brand vision.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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