Graphic Designer (m/w/d) / 80% / Zürich

📍 Job Overview

Job Title: Graphic Designer (m/w/d) / 80% / Zürich

Company: VIU Eyewear

Location: Zürich, Switzerland

Job Type: Part-Time (80% / 32 hours per week)

Category: Creative & Media / Art & Design / Marketing

Date Posted: April 23, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Responsible for the creation of high-quality digital assets for VIU Eyewear's website, social media, and various marketing channels, ensuring strict adherence to brand visual language and premium standards.

• Play a key role in campaign conceptualization and planning, including supporting campaign and packshot shootings, developing visual references, and preparing productions for seamless execution.

• Oversee product photography (packshots), ensuring consistent image quality and coordinating effectively with retouching teams for final asset delivery.

• Collaborate closely within the Creative Team to translate the brand vision into compelling visual content that resonates with the target audience.

• Leverage cutting-edge AI image generation tools to enhance design processes, streamline mood boarding, and explore innovative visual concepts.

📝 Enhancement Note: This role is positioned as a mid-level Graphic Designer with a focus on digital content creation and campaign support within the premium eyewear sector. The 80% employment type indicates a part-time commitment, requiring efficient time management. The emphasis on AI tools suggests a forward-thinking approach to design.

📈 Primary Responsibilities

• Design and produce digital assets for the VIU Eyewear website, social media platforms (e.g., Instagram, Facebook, Pinterest), email marketing campaigns, and other digital marketing channels, ensuring brand consistency and visual appeal.

• Develop and maintain visual references, mood boards, and style guides to inform campaign conceptualization and photography planning.

• Coordinate with internal and external partners, including photographers, stylists, and retouchers, to ensure the precise execution of VIU's brand vision in all visual content.

• Manage the supervision of product photography (packshots), ensuring consistent quality, adherence to briefs, and efficient workflow with retouching services.

• Actively contribute to the conceptualization and planning phases of campaign and product shootings, providing creative input and logistical support.

• Utilize and experiment with AI image generation tools (e.g., Midjourney, DALL-E, Adobe Firefly) to accelerate creative ideation, generate mood board elements, and explore novel design directions.

• Maintain a keen understanding of digital design trends, typography, and layout principles to ensure VIU's visual communication remains contemporary and impactful.

• Collaborate with the broader Creative Team, providing and receiving constructive feedback to foster a culture of continuous improvement and creative excellence.

📝 Enhancement Note: The core responsibilities highlight a blend of hands-on design execution, project coordination, and strategic creative input. The emphasis on AI tools is a significant differentiator, suggesting that candidates should be prepared to demonstrate proficiency and innovative use of these technologies in their work.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical knowledge and skills in Graphic Design, Digital Media, or a related creative field is essential.

Experience: Minimum of 3 years of professional experience as a Graphic Designer, ideally within a creative agency, digital agency, or in-house creative department. Experience in the fashion, eyewear, or premium consumer goods sector is highly advantageous.

Required Skills:

• Expert proficiency in Adobe Creative Cloud suite, particularly Photoshop, InDesign, and Illustrator.

• Proven ability to create high-quality digital content for web, social media, and marketing campaigns.

• Strong understanding and application of typography, layout design, and visual hierarchy.

• Excellent eye for detail, with a demonstrated ability to ensure brand consistency and premium aesthetic.

• Experience in conceptualizing and executing visual references, including mood boards.

• Ability to manage and supervise photography, with an understanding of production workflows.

• Independent, precise, and organized work ethic, capable of managing multiple projects and deadlines effectively.

Preferred Skills:

• Hands-on experience with AI image generation tools such as Midjourney, DALL-E, or Adobe Firefly, and an understanding of their application in design processes.

• Experience in coordinating or participating in photoshoots.

• Familiarity with digital marketing best practices and channel-specific content requirements.

• Basic understanding of retouching processes and quality control.

• Experience in the fashion or eyewear industry.

📝 Enhancement Note: The requirements emphasize a strong foundation in traditional design tools coupled with emerging AI capabilities. The "3 years of experience" suggests a need for demonstrated practical application rather than purely academic qualifications.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of digital design projects showcasing expertise in web, social media, and marketing channel assets.

• Case studies demonstrating the creative process from concept to final output, highlighting problem-solving and design rationale.

• Examples of work that reflect a strong understanding of typography, layout, and visual branding, particularly within a premium context.

• Visual references and mood boards created for campaigns or projects.

• Projects that incorporate or demonstrate the potential use of AI-generated imagery to enhance design concepts or workflows.

Process Documentation:

• Candidates are expected to articulate their design process, from initial brief interpretation to final asset delivery.

• Ability to explain how they ensure brand consistency and uphold premium quality standards throughout the design lifecycle.

• Demonstration of how they manage feedback, iterate on designs, and collaborate with stakeholders to achieve project goals.

• Explanation of how they leverage design tools, including AI, to optimize efficiency and explore creative possibilities.

📝 Enhancement Note: A portfolio is critical for this role, and it should explicitly showcase digital design capabilities, brand stewardship, and innovative use of AI tools. The ability to articulate the process behind the work is as important as the final output.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for a part-time (80%) Graphic Designer with 2-5 years of experience in Zürich, Switzerland, the estimated annual gross salary range is CHF 65,000 - CHF 85,000. This translates to approximately CHF 4,333 - CHF 5,667 per month for an 80% position.

Benefits:

• Flexible working hours and flexible work location (Hybrid model).

• Professional development opportunities through VIUcademy and individual feedback.

• Support for mental health and wellbeing.

• Sports subsidy (Wellpass in DE/AT or Fitpass in CH).

• Discount on VIU eyewear products.

• 28+ paid vacation days per year, increasing with tenure.

• Options for sabbaticals or unpaid leave.

• Potential to acquire VIU shares (Stock options).

• Access to Corporate Benefits with discounts from various brands.

Working Hours: 32 hours per week (80% employment).

📝 Enhancement Note: Salary is estimated based on market data for Zürich, Switzerland, for a part-time role of this nature and experience level. The comprehensive benefits package reflects a strong focus on employee wellbeing and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: VIU Eyewear operates in the premium eyewear and fashion retail sector, focusing on direct-to-consumer (DTC) sales through online channels and physical stores. The company emphasizes fair production, thoughtful design, and clear presentation.

Company Size: VIU Eyewear is a growing company, likely falling into the medium-sized enterprise category (50-250 employees), indicating a dynamic environment with opportunities for impact and direct collaboration.

Founded: VIU Eyewear was founded in 2013, establishing it as a relatively young but well-established brand in the market, known for its modern approach and commitment to quality and sustainability.

Team Structure:

• The Graphic Designer will be part of the Creative Team, likely working alongside other designers, content creators, and marketing professionals.

• The team operates within a flatter hierarchy ("flache Hierarchien") with an emphasis on collaboration and shared responsibility.

Methodology:

• Data-Driven Creativity: While creative in nature, the role is expected to be informed by data and insights from digital marketing channels to optimize content performance.

• Agile Workflow: The emphasis on flexibility and collaboration suggests an agile approach to project management, allowing for quick adaptation to market trends and campaign needs.

• Brand Stewardship: A core methodology is the consistent upholding and evolution of the VIU brand identity across all visual communications.

Company Website: https://shopviu.com/

📝 Enhancement Note: VIU Eyewear fosters a modern, collaborative, and value-driven culture. The "flache Hierarchien" and "duzen" culture suggest an informal yet professional working environment where individual contribution is highly valued.

📈 Career & Growth Analysis

Operations Career Level: This role is at the Mid-Level Graphic Designer stage. It demands independent work and a solid understanding of design principles and brand application, but also offers opportunities to learn and grow within the creative function.

Reporting Structure: The Graphic Designer will report to a Creative Lead or Head of Creative, who will provide guidance, feedback, and oversee the overall creative output of the team.

Operations Impact: The Graphic Designer's work directly impacts brand perception, customer engagement, and conversion rates across digital channels. High-quality, on-brand visuals are crucial for communicating the premium nature of VIU Eyewear and driving sales.

Growth Opportunities:

• Skill Advancement: Deepen expertise in digital design, campaign conceptualization, and photography direction. Develop advanced proficiency in AI design tools and explore emerging technologies.

• Specialization: Potentially specialize in areas like digital campaign design, social media content strategy, or art direction for shoots.

• Leadership Potential: With proven performance and leadership qualities, there could be opportunities to mentor junior designers or take on more responsibility for specific creative projects or campaigns.

• Cross-Functional Learning: Gain exposure to marketing, e-commerce, and product development strategies.

📝 Enhancement Note: VIU Eyewear emphasizes personal and professional development through its VIUcademy and regular feedback. This suggests a commitment to nurturing talent and providing clear pathways for career progression within the company.

🌐 Work Environment

Office Type: The role is described as Hybrid, indicating a blend of remote work and in-office presence. This suggests modern office facilities designed for collaboration and focused work.

Office Location(s): The primary office is located at Räffelstrasse 24, 8045 Zürich, Switzerland. This location is in a commercial area of Zürich, likely accessible via public transport.

Workspace Context:

• Collaborative Hotspots: The office environment likely includes spaces designed for team meetings, brainstorming sessions, and collaborative design work.

• Tools & Technology: Access to up-to-date design software (Adobe Creative Cloud), high-performance workstations, and potentially specialized equipment for digital content creation.

• Team Interaction: Regular opportunities for face-to-face interaction with the Creative Team and other departments, fostering a strong sense of community and shared purpose.

Work Schedule: The standard work week is 32 hours, spread across the week according to the 80% employment agreement. Flexibility in working hours is offered, allowing for better work-life integration, but coordination with team and project deadlines is essential.

📝 Enhancement Note: The hybrid model and flexible working hours are key components of VIU's culture, aiming to support employee wellbeing and productivity by offering autonomy over where and when work is done, while still valuing in-person collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess foundational skills, experience, and alignment with the role's requirements.

• Creative Challenge/Task: Candidates may be asked to complete a design task or present a case study from their portfolio that demonstrates problem-solving skills, creative thinking, and proficiency in relevant tools. This will likely focus on digital content creation or campaign ideation.

• Team Interview: An opportunity to meet with the Creative Team and discuss design philosophy, collaboration style, and how the candidate would fit into the team culture. Expect questions about handling feedback and working in a fast-paced environment.

• Hiring Manager Interview: A final discussion with the hiring manager to delve deeper into experience, motivations, and long-term career aspirations within VIU Eyewear. This stage will also cover cultural fit and alignment with company values.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that highlight digital design, campaign support, and your ability to work with premium brands.

• Showcase Process: For each project, briefly explain the brief, your creative process, the challenges you faced, and how you used tools (including AI) to achieve the final outcome. Emphasize the problem-solving aspect.

• Highlight Brand Consistency: Demonstrate your understanding of maintaining and applying a brand's visual identity across different platforms.

• Quantify Impact (if possible): If you have metrics on engagement, click-through rates, or conversion improvements related to your designs, include them.

• AI Integration: Clearly label any projects where AI tools were used and explain the specific role they played in the design process.

Challenge Preparation:

• Understand VIU's Aesthetic: Thoroughly review VIU Eyewear's website, social media, and marketing materials to grasp their current visual language, tone, and target audience.

• Practice AI Tools: If you are not already proficient, familiarize yourself with common AI image generation tools and their capabilities. Be ready to discuss how you would integrate them into a design workflow.

• Articulate Your Process: Be prepared to walk through your design process for a chosen project, detailing your decision-making and problem-solving approach.

• Prepare Questions: Have thoughtful questions ready about the team, the creative process, company culture, and future design challenges at VIU.

📝 Enhancement Note: The interview process is likely to be rigorous, with a strong emphasis on practical design skills, creative problem-solving, and cultural fit. The portfolio review is a critical component, demanding a strategic selection of work that showcases relevant capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Expert-level proficiency required in Photoshop, InDesign, and Illustrator.

• AI Image Generation Tools: Experience with Midjourney, DALL-E, Adobe Firefly, or similar platforms is highly desired for efficient mood boarding and concept exploration.

Analytics & Reporting:

CRM & Automation:

Other Potential Tools:

• Project management software (e.g., Asana, Trello, Jira) for task tracking and collaboration.

• Digital asset management (DAM) systems for organizing and storing visual content.

• Prototyping or wireframing tools (e.g., Figma, Sketch) may be used for web or social media layout planning.

📝 Enhancement Note: The primary technical requirement is mastery of the Adobe Creative Suite. The strong emphasis on AI tools indicates they are becoming integral to VIU's creative workflow, and proficiency here will be a significant advantage.

👥 Team Culture & Values

Operations Values:

• Quality & Design Excellence: A commitment to producing visually stunning and technically perfect assets that reflect the premium nature of VIU Eyewear.

• Collaboration & Teamwork: Fostering an environment where ideas are shared freely, feedback is constructive, and everyone contributes to collective success.

• Innovation & Adaptability: Embracing new technologies, such as AI, and staying ahead of digital design trends to keep the brand fresh and engaging.

• Responsibility & Ownership: Taking initiative, managing projects independently, and being accountable for the quality and impact of one's work.

• Customer Focus: Ensuring all visual content is designed with the target audience in mind, aiming to resonate with their preferences and drive engagement.

Collaboration Style:

• Open Communication: Encouraging direct and honest dialogue ("duzen") across all levels.

• Cross-Functional Integration: Working closely with marketing, e-commerce, and product teams to ensure a unified brand message and seamless customer journey.

• Feedback Culture: A willingness to both give and receive constructive critique to continuously improve designs and processes.

• Shared Learning: A culture of mutual learning, where team members share knowledge, best practices, and insights from their respective areas of expertise.

📝 Enhancement Note: VIU's culture is built around shared values that prioritize quality, innovation, and teamwork. The "flache Hierarchien" and emphasis on "Verantwortung" suggest an environment where individuals are empowered and encouraged to contribute actively.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency Across Diverse Channels: Ensuring a unified visual identity across website, social media, digital ads, and potentially print materials, while adapting content for each platform's specific requirements.

• Rapidly Evolving Digital Trends: Keeping pace with new design trends, social media platform updates, and emerging technologies like AI image generation to ensure VIU's content remains current and engaging.

• Balancing Creative Vision with Business Objectives: Translating the premium brand vision into commercially effective visuals that drive engagement and conversions, often under tight deadlines.

• Effective Photo Shoot Supervision: Ensuring high-quality product photography that meets brand standards, which can be challenging due to logistical complexities and the need for precise art direction.

Learning & Development Opportunities:

• Advanced AI Design Techniques: Gaining deeper expertise in prompt engineering, AI model integration, and ethical considerations for AI-generated imagery.

• Art Direction & Photography: Developing skills in conceptualizing and directing photoshoots to achieve specific creative outcomes.

• Digital Marketing Strategy: Understanding how design impacts broader marketing goals and customer journeys.

• Cross-Departmental Exposure: Learning about e-commerce operations, product development, and marketing strategy to better inform design decisions.

• Mentorship: Potential for guidance from senior creative professionals within VIU.

📝 Enhancement Note: The role presents opportunities to master cutting-edge design tools and contribute to the visual strategy of a growing premium brand. Overcoming the challenges will require a proactive, adaptable, and continuously learning mindset.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating digital assets for a new product launch, from initial concept to final delivery, and how you would ensure it aligns with VIU's premium brand identity." (Focus on process, brand stewardship, and digital execution.)

• "How have you used AI image generation tools in your previous design work, and what are your thoughts on their future role in graphic design for brands like VIU?" (Assess AI proficiency, forward-thinking, and strategic application.)

Company & Culture Questions:

• "What excites you most about VIU Eyewear as a brand, and how do you see your design skills contributing to our continued success?" (Gauge brand interest and alignment with company mission.)

• "VIU emphasizes 'flache Hierarchien' and 'Verantwortung'. How do you thrive in such an environment, and what is your approach to collaboration and receiving feedback?" (Assess cultural fit and teamwork.)

Portfolio Presentation Strategy:

• Tell a Story: For each project, frame it as a narrative: the challenge, your approach, the tools used (especially AI), the solution, and the outcome.

• Highlight AI's Role: Clearly articulate where and how AI tools were integrated into your workflow, showcasing their practical benefits.

• Demonstrate Brand Alignment: For any case studies, explain how your design choices specifically supported or enhanced the brand's identity.

• Be Ready for Technical Questions: Prepare to discuss your proficiency with Adobe Creative Suite and your understanding of design principles like typography and layout.

• Engage and Ask Questions: Show enthusiasm and ask insightful questions about the team's workflow, current projects, and future creative challenges at VIU.

📝 Enhancement Note: Preparation should focus on showcasing both technical design skills and a strategic understanding of brand building, digital marketing, and emerging technologies like AI. Demonstrating cultural fit and a proactive approach to learning will be key.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the VIU Careers portal.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating digital content creation for web and social media, campaign support experience, and a strong grasp of premium brand aesthetics. Explicitly showcase any work involving AI image generation tools.

• Resume Optimization: Ensure your resume clearly outlines your 3+ years of relevant experience, specific proficiencies in Adobe Creative Cloud, and any experience with AI design tools. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, creative problem-solving skills, and how you would contribute to the VIU brand. Prepare specific examples for potential interview questions, especially those related to AI and brand consistency.

• Company Research: Thoroughly understand VIU Eyewear's brand, products, and current marketing efforts. Familiarize yourself with their company culture and values to demonstrate genuine interest and cultural alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.