Graphic Designer (Motion)

📍 Job Overview

Job Title: Graphic Designer (Motion)

Company: Broadcast Music, Inc.

Location: New York, NY, United States

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing Operations

Date Posted: May 29, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• This role is central to developing dynamic visual content, focusing on animated graphics and video assets to enhance BMI's brand presence across various digital platforms.

• The position requires a keen understanding of motion design principles and a strong ability to translate brand strategy into compelling visual narratives for music genres, partnerships, and corporate initiatives.

• Success in this role involves managing the end-to-end creative process for visual assets, from initial ideation through to final delivery, ensuring alignment with marketing and communication objectives.

• This role is a key contributor to the creative team, working collaboratively to produce high-impact visual content for social media, websites, video productions, and other critical communication channels.

📝 Enhancement Note: While the primary function is graphic design with a motion specialization, the role's output directly supports marketing and GTM initiatives by creating visual assets for brand promotion and event coverage. This positions it within the broader scope of Marketing Operations or GTM Creative Operations, emphasizing the strategic application of design for business goals.

📈 Primary Responsibilities

• Ideate, design, and produce high-quality animated graphics, video assets, and visual content for a diverse range of BMI initiatives, including award shows, event key art, social media campaigns, and corporate branding.

• Manage the complete lifecycle of multiple design projects concurrently, ensuring timely completion from conceptualization to final asset delivery while maintaining rigorous quality standards.

• Articulate and present design concepts, ideas, and project progress effectively to the Creative Director, Art Director, and other stakeholders, incorporating feedback to refine creative output.

• Translate BMI's overarching brand strategy and messaging into visually cohesive and impactful design solutions that resonate with target audiences across different music genres and platforms.

• Foster strong collaborative relationships with internal departments (e.g., Marketing, Communications, Events) and external partners to ensure seamless workflow integration and consistent brand representation.

• Contribute to the continuous improvement of design processes and workflows, identifying opportunities for increased efficiency and creative innovation within the design team.

• Maintain a deep understanding of music, entertainment industry trends, and current best practices in graphic design, motion graphics, social media, and digital advertising.

• Ensure all visual assets adhere to brand guidelines, technical specifications, and project requirements across all intended platforms.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and project management, typical for mid-level design roles that also require an understanding of brand strategy and cross-functional collaboration. The emphasis on "delivering assets" and "consistent workflow" suggests a need for operational efficiency in the creative process.

🎓 Skills & Qualifications

Education: Bachelor's Degree in Motion Design, Graphic Design, Fine Arts, or a closely related field.

Experience: Minimum of 4 years of professional experience in motion graphics and graphic design, gained either within an in-house creative department or at a design/advertising agency.

Required Skills:

• Advanced proficiency in Adobe Creative Suite, specifically After Effects and Premiere Pro for motion graphics and video editing.

• Strong command of Adobe Photoshop for asset creation and manipulation.

• Excellent understanding of typography, color theory, layout principles, and visual composition.

• Proven ability to develop and execute design concepts that align with established brand strategies.

• Demonstrated experience in managing multiple design projects simultaneously from concept to completion.

• Strong communication and interpersonal skills, with the ability to articulate creative ideas effectively and collaborate with diverse teams.

• Detail-oriented with a commitment to meeting deadlines and delivering high-quality work.

Preferred Skills:

• Proficiency with 3D design software, such as Cinema 4D, for advanced motion graphics and visual effects.

• Experience with collaborative design tools like Figma for asset management and team workflows.

• Familiarity with the specific design nuances and visual language of the live music, festivals, and broader entertainment industries.

• Experience creating visual assets for award shows and high-profile events.

📝 Enhancement Note: The requirement for a strong portfolio is crucial for this role, indicating that practical demonstration of skills and creative output is as important as formal qualifications. The inclusion of Figma as a "plus" suggests a growing emphasis on collaborative design platforms within creative operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is a mandatory requirement, showcasing a strong body of professional work in motion graphics and graphic design.

• The portfolio should clearly demonstrate expertise in creating animated graphics, video assets, and visual content for various platforms, including social media, web, and video.

• Include case studies or project examples that highlight your process from ideation to final execution, emphasizing problem-solving and creative solutions.

• Showcase a strong understanding of typography, color theory, and composition as applied in motion graphics and design projects.

Process Documentation:

• Demonstrate experience in managing the design project lifecycle, from concept development and storyboarding to asset creation, animation, and final delivery.

• Showcase an understanding of workflow optimization and how to manage multiple projects efficiently to meet deadlines.

• Provide examples of collaboration with art directors, creative directors, and cross-functional teams to ensure design integrity and brand consistency throughout the process.

📝 Enhancement Note: For a motion graphics role, the portfolio is the primary tool for demonstrating process and system proficiency. Applicants should curate their portfolio to highlight project management, creative problem-solving, and execution of brand guidelines within the context of motion design.

💵 Compensation & Benefits

Salary Range: $80,000 - $105,000 per year.

Explanation: This range is based on the provided salary data, reflecting a mid-level position with specialized motion graphics skills in a high-cost-of-living area like New York City. Industry benchmarks for graphic designers with 4+ years of experience and proficiency in Adobe Creative Suite, particularly After Effects and Premiere Pro, typically fall within this band.

Benefits:

• Comprehensive health coverage including Medical, Dental, and Vision Insurance.

• Retirement savings plan with a 401K and employer match (100% of the first 4%).

• Flexible Spending Accounts (FSAs) for healthcare and dependent care.

• Hybrid Office Schedule with Remote Fridays, offering a balanced work environment.

• Disability coverage, including Short-Term and Long-Term Disability Benefits.

• Generous paid time off: Vacation, Sick/Personal Time, Paid Volunteer Time Off, and 12 Paid Holidays.

• Additional perks like Summer Half-Days, Commuter Benefits (New York), and Employee Resource Groups.

• Company-paid Life Insurance and up to 12 weeks of Paid Parental Leave.

• Investment in employee development through a Tuition Assistance Program.

• Unique entertainment discounts and access to BMI concerts and events.

• Regular employee appreciation events and holiday parties.

Working Hours: The standard working hours are 40 hours per week. The hybrid schedule includes dedicated office days and remote Fridays, offering flexibility.

📝 Enhancement Note: The salary range and benefits package are competitive for a creative role in the New York City market. The hybrid schedule with "Remote Fridays" is a specific perk that indicates a structured approach to work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Music Rights Management, Entertainment. BMI is a global leader in representing public performance rights for a vast catalog of musical works, serving songwriters, composers, and publishers.

Company Size: BMI operates as a significant organization within the music industry, employing a substantial number of professionals across various departments. Its scale suggests a structured environment with established processes and opportunities for specialized roles.

Founded: Over 80 years ago. This long history indicates a stable organization with deep roots in the music industry, a strong understanding of its ecosystem, and a proven track record of adaptation and growth.

Team Structure:

• The graphic designer will report to the Creative Director and work closely with the Art Director, indicating a hierarchical creative structure focused on artistic vision and quality control.

• The role will likely collaborate with other members of the design team, as well as cross-functional teams in marketing, communications, and events, requiring strong interpersonal and teamwork skills.

Methodology:

• Design projects are driven by BMI's mission of music rights and creator advocacy, requiring designs to be both creative and strategically aligned with corporate goals.

• The creative process involves translating company brand strategy into high-quality visual assets across various platforms, emphasizing consistency and impact.

• Collaboration is key, with a focus on effective communication and workflow management to ensure projects are completed efficiently and to a high standard.

Company Website: bmi.com

📝 Enhancement Note: BMI's mission-driven nature and long history in the music industry suggest a culture that values both creative expression and professional integrity. The "hybrid office schedule & remote Fridays" indicates a modern approach to work-life balance within a traditional industry.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer with a specialization in Motion Graphics. It requires a solid foundation of 4+ years of experience, indicating an individual contributor role capable of independent project execution and creative problem-solving, but likely still operating under Senior Creative or Director guidance.

Reporting Structure: The Graphic Designer (Motion) reports directly to the Creative Director and works closely with the Art Director. This structure provides clear lines of reporting and creative oversight, crucial for maintaining brand consistency and artistic quality.

Operations Impact: The visual assets created by this role have a direct impact on BMI's brand perception, marketing effectiveness, and overall communication strategy. High-quality motion graphics enhance engagement on social media, website performance, and the professional presentation of events and partnerships, ultimately supporting BMI's mission and business objectives.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in advanced motion graphics techniques, 3D animation (Cinema 4D), and emerging design software.

• Creative Leadership: Potential to advance to Senior Graphic Designer or Art Director roles, taking on more complex projects and leading creative initiatives.

• Cross-Functional Exposure: Gaining broader experience by collaborating on diverse projects across different BMI departments, potentially leading to roles in marketing, brand management, or creative project management.

• Industry Acumen: Developing a deeper understanding of the music and entertainment industry's visual communication needs, enhancing career prospects within the creative sector.

📝 Enhancement Note: The growth path for a specialized designer often involves deepening technical skills or moving into art direction and creative leadership. The "operations" aspect here refers to the operational efficiency and strategic impact of creative output within the business.

🌐 Work Environment

Office Type: BMI offers a hybrid office schedule, suggesting a modern workspace designed for both focused individual work and collaborative team interactions.

Office Location(s): The primary office location is New York, NY. This location provides access to a vibrant creative community and industry resources.

Workspace Context:

• The hybrid model allows for a balance between in-office collaboration and remote flexibility, supporting diverse working styles and promoting work-life integration.

• The New York office likely provides access to necessary creative tools and technology, with potential for specialized equipment for motion graphics production.

• Opportunities for in-person collaboration with the creative team and other departments facilitate idea exchange, feedback, and team cohesion.

Work Schedule: The role operates on a standard 40-hour work week with a hybrid schedule, including remote Fridays. This structure allows for dedicated time for focused creative work and project management, while also providing flexibility.

📝 Enhancement Note: The hybrid work environment, particularly with designated remote days, implies a need for self-discipline, effective remote communication tools, and a structured approach to managing tasks and projects without constant in-person supervision.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications, experience, and creative style against role requirements.

• Creative Assessment: A potential design challenge or portfolio review session with the Art Director and/or Creative Director to evaluate technical skills, conceptual thinking, and problem-solving abilities.

• Team/Stakeholder Interviews: Meetings with other members of the creative team and potentially key stakeholders from marketing or other departments to assess collaboration skills and cultural fit.

• Final Interview: Discussion with senior leadership, possibly including the Creative Director, to confirm alignment with company culture and strategic objectives.

Portfolio Review Tips:

• Curate Strategically: Select your strongest motion graphics and graphic design work that directly aligns with BMI's brand, industry, and the role's responsibilities. Prioritize work showcasing animation, video editing, and brand consistency.

• Showcase Process: For key projects, include brief explanations of your role, the problem you were solving, your creative process, and the final outcome. Highlight how you translated briefs into visual solutions.

• Highlight Technical Skills: Ensure your portfolio demonstrates proficiency in After Effects, Premiere, and Photoshop. If you have Cinema 4D or Figma experience, showcase relevant projects.

• Emphasize Music/Entertainment Relevance: If possible, include projects related to music, events, or the entertainment industry to demonstrate your passion and understanding of the domain.

• Organize for Clarity: Present your work in a clean, easy-to-navigate format (e.g., a dedicated website or well-organized PDF).

Challenge Preparation:

• Familiarize yourself with BMI's brand identity, recent campaigns, and the types of visual content they produce.

• Be prepared to discuss your thought process for creating motion graphics, including software choices, animation techniques, and how you approach storytelling through visuals.

• Practice articulating your creative decisions and how they support project goals and brand strategy.

📝 Enhancement Note: The emphasis on a portfolio and creative assessment indicates that the interview process will heavily weigh practical skills and past performance. Applicants should prepare to "show, not just tell" their capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe After Effects: Essential for creating motion graphics, animation, and visual effects.

• Adobe Premiere Pro: Crucial for video editing, sequencing animations, and final output assembly.

• Adobe Photoshop: Necessary for creating and optimizing graphic assets, textures, and source materials for animation.

Analytics & Reporting: Not directly specified for this role, but understanding how visual assets perform on digital platforms (e.g., engagement metrics on social media) would be beneficial.

CRM & Automation: Not directly specified, but familiarity with project management tools used for creative workflows (e.g., Asana, Monday.com, Wrike) may be advantageous for managing projects and collaborating with teams.

Preferred Tools:

• Cinema 4D: For advanced 3D motion graphics, modeling, and rendering.

• Figma: For collaborative design, prototyping, and potentially handoff to developers or other creative team members.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite, particularly After Effects and Premiere Pro, is non-negotiable for this role. Experience with 3D software and collaborative design tools is highly valued and indicates a candidate's readiness to tackle more complex creative challenges and work efficiently within a team.

👥 Team Culture & Values

Operations Values:

• Creator Advocacy: A core value driving BMI's mission, suggesting a culture that supports and champions creative professionals, including artists and designers.

• Excellence & Innovation: Demonstrated through BMI's long history and leadership in music rights management, implying a drive for high-quality output and forward-thinking strategies in both business and creative endeavors.

• Collaboration & Inclusivity: Highlighted by the mention of Employee Resource Groups and a commitment to diversity and inclusion, indicating a workplace that values teamwork and diverse perspectives.

• Efficiency & Professionalism: Essential for managing complex rights and royalty systems, this translates to an expectation of organized workflows, clear communication, and reliable execution within the creative team.

Collaboration Style:

• Cross-Functional Integration: The role requires close collaboration with marketing, events, and other departments, emphasizing the need for clear communication and understanding of diverse project needs.

• Feedback-Driven: The process of working with Art Directors and Creative Directors suggests a culture where feedback is integral to refining creative work and ensuring it meets strategic objectives.

• Team-Oriented: The hybrid work environment and emphasis on shared goals foster a collaborative atmosphere where team members support each other to achieve collective success.

📝 Enhancement Note: BMI's values, particularly "Creator Advocacy" and "Excellence," likely shape the creative team's approach, encouraging designs that are not only visually compelling but also respectful of the artists and the music BMI represents.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume of Diverse Projects: Balancing the creative demands of multiple music genres, award shows, and corporate initiatives simultaneously requires strong organizational skills and the ability to adapt quickly.

• Translating Complex Concepts: Effectively visualizing abstract concepts related to music rights, royalties, and industry advocacy into engaging motion graphics can be challenging.

• Maintaining Brand Consistency: Ensuring a unified brand voice and visual style across diverse platforms and projects while also allowing for creative expression.

• Rapidly Evolving Digital Landscape: Keeping pace with new trends in motion graphics, social media platforms, and video content creation to ensure BMI's visuals remain modern and impactful.

Learning & Development Opportunities:

• Advanced Motion Graphics Training: Opportunities to attend workshops, online courses, or industry conferences focused on new animation techniques, software updates, and emerging visual trends.

• 3D Animation Skill Development: Potential to gain or enhance skills in Cinema 4D, opening doors to more complex and visually rich projects.

• Industry Exposure: Working within the music and entertainment industry provides unique insights into creative communication strategies for this sector.

• Mentorship: Learning from experienced Creative Directors and Art Directors to refine design aesthetic, strategic thinking, and project management skills.

📝 Enhancement Note: The challenges presented are common for creative roles in dynamic organizations, emphasizing the need for adaptability and continuous learning. The growth opportunities are focused on deepening specialized creative skills and advancing within the creative hierarchy.

💡 Interview Preparation

Strategy Questions:

• Motion Design Process: "Describe your process for creating a complex animated sequence from brief to final delivery. What are your go-to software and techniques for [specific type of animation, e.g., kinetic typography, character animation]?" Prepare to walk through a case study from your portfolio.

• Brand Integration: "How do you approach translating a company's brand strategy into visually compelling motion graphics that are both unique and consistent with established guidelines?" Be ready to discuss how you'd apply this to BMI's brand.

• Problem-Solving: "Imagine you have a tight deadline for a social media video campaign with limited assets. How would you approach creating engaging motion graphics under such constraints?" Focus on your efficiency and creative problem-solving.

Company & Culture Questions:

• Industry Passion: "What excites you about working in the music and entertainment industry, and specifically with an organization like BMI?" Research BMI's mission and recent activities.

• Collaboration Style: "Describe a time you had to collaborate with a non-design team on a project. How did you ensure clear communication and alignment on visual goals?" Be ready to share examples of your teamwork.

• Impact Measurement: "How do you think motion graphics contribute to the overall success of a brand's marketing or communication efforts? What metrics might you look at to assess the effectiveness of your work?" Think about engagement, reach, and brand recall.

Portfolio Presentation Strategy:

• Storytelling: Frame your portfolio pieces as narratives – present the challenge, your creative solution, and the impactful results.

• Technical Demonstration: For each piece, briefly explain the software used and any specific techniques that showcase your expertise.

• Brand Alignment: Explicitly connect your work to principles of brand strategy and visual consistency, showing how you can adapt your style.

• Conciseness: Be prepared to present your most relevant work efficiently, respecting the interviewer's time. Focus on quality over quantity.

📝 Enhancement Note: Interview preparation should heavily emphasize practical demonstration of skills through portfolio examples and the ability to articulate the strategic thinking behind creative decisions, especially concerning brand alignment and impact.

📌 Application Steps

To apply for this Graphic Designer (Motion) position:

• Submit your application through the provided link on the Dayforce portal.

• Portfolio Customization: Curate a portfolio that specifically highlights your motion graphics expertise, including animated graphics, video editing, and visual asset creation. Prioritize projects that demonstrate your ability to translate brand strategy into engaging visual content, ideally with examples relevant to music or entertainment.

• Resume Optimization: Tailor your resume to emphasize your 4+ years of experience in motion design and graphic design, highlighting proficiency in Adobe Creative Suite (After Effects, Premiere Pro, Photoshop) and any experience with 3D software or Figma. Quantify achievements where possible (e.g., "Increased social media engagement by X% through animated video content").

• Interview Preparation: Practice articulating your design process, creative rationale, and how your skills align with BMI's mission and brand. Prepare to present specific portfolio pieces and discuss your approach to collaboration and project management.

• Company Research: Thoroughly research Broadcast Music, Inc. (BMI), understanding their role in the music industry, their brand identity, recent campaigns, and their core values. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.