Graphic Designer (middle+, lingerie brand, US market)

📍 Job Overview

Job Title: Graphic Designer (Middle+ Level, Lingerie Brand, US Market Focus)

Company: Partner Company (Managed via Jobgether)

Location: Austria (Remote-First with potential for office access)

Job Type: Full-time (initially part-time with growth potential)

Category: Creative & Media / Marketing / Art & Design

Date Posted: September 3, 2026

Experience Level: 2-5 Years

Remote Status: Fully Remote (with occasional in-person meetups)

🚀 Role Summary

• Develop and evolve a distinctive brand identity for a lingerie brand targeting the US market, ensuring visual consistency across all customer touchpoints.

• Create high-impact visual assets for digital campaigns, e-commerce platforms, social media, email marketing, and advertising initiatives.

• Execute sophisticated photo retouching and color correction to maintain a premium and cohesive aesthetic for campaign and product imagery.

• Act as a creative partner, translating marketing strategies into compelling visual concepts and contributing to the brand's overall aesthetic direction.

• Manage a diverse project load in a fast-paced, remote-first environment, demonstrating strong organizational and deadline management skills.

📝 Enhancement Note: The role emphasizes a strong aesthetic point of view and creative ownership, suggesting a need for a designer who can proactively contribute to brand strategy rather than just execute briefs. The initial part-time nature with growth potential indicates an early-stage company environment where adaptability and a willingness to take on broader responsibilities will be key.

📈 Primary Responsibilities

• Establish and maintain a comprehensive brand book, ensuring all visual elements align with current fashion and cultural trends for the US market.

• Design and adapt a wide range of visual assets, including website graphics, social media content (static and short-form video), email banners, and digital ad creatives.

• Perform meticulous photo retouching and color correction on campaign and e-commerce photography to achieve a polished, high-end look.

• Collaborate closely with marketing and social media teams to conceptualize and execute integrated campaigns, translating strategic objectives into visual narratives.

• Design print-ready materials such as lookbooks, packaging, event collateral, and offline advertising, ensuring adherence to brand guidelines.

• Contribute creatively to mood boards, visual concept development, and overall brand aesthetic direction, bringing fresh ideas to the table.

• Simultaneously manage multiple design projects, prioritizing tasks effectively to meet deadlines without compromising quality or brand consistency.

• Champion high design standards within an emerging brand, proactively identifying opportunities for visual enhancement and improved brand experience.

📝 Enhancement Note: The responsibilities highlight a need for a designer with a strong understanding of the US market's visual preferences within the fashion and lingerie sectors. The emphasis on "evolving" the brand book and acting as a "creative partner" suggests a dynamic role that requires strategic thinking beyond just execution.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong academic foundation or equivalent practical experience in Graphic Design, Visual Arts, or a related field is implied.

Experience: Minimum of 2 years of professional graphic design experience, with a strong preference for candidates who have worked within the fashion, lingerie, beauty, lifestyle, or premium consumer goods sectors.

Required Skills:

• Demonstrated expertise in graphic design principles, including layout, typography, composition, and visual hierarchy.

• Proven ability to translate brand strategy into compelling visual narratives and maintain brand consistency across various platforms.

• High proficiency with the Adobe Creative Suite, specifically Photoshop, Illustrator, and Lightroom.

• Proficiency in Figma for collaborative design and prototyping.

• Hands-on experience with advanced photo retouching and professional color correction techniques.

• Experience in creating and preparing print-ready files for diverse marketing materials.

• A keen eye for aesthetics, detail, and contemporary fashion and visual trends relevant to the US market.

• Strong independent work ethic, with excellent time management and prioritization skills.

• Effective communication abilities and a collaborative, proactive approach to teamwork. Preferred Skills:

• Basic video editing skills, particularly for creating short-form social media content.

• Experience in building and maintaining brand books from an early stage.

• Familiarity with e-commerce visual merchandising best practices.

• Understanding of digital advertising creative best practices.

📝 Enhancement Note: The requirement for "2+ years" of experience, coupled with the preference for specific industries, suggests this role is geared towards a designer who is beyond entry-level but not yet senior management. The portfolio is critical, indicating that practical application and demonstrated aesthetic sensibility are paramount.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing sophisticated and diverse design projects, with a clear emphasis on visual storytelling and a distinct personal point of view.

• Demonstrate successful application of brand guidelines and the ability to maintain visual consistency across multiple touchpoints.

• Include examples of photo retouching and color correction work that highlight attention to detail and premium quality.

• Showcase experience in designing for digital platforms (web, social, email) and print collateral, illustrating versatility.

• Present case studies or project descriptions that articulate the design process, challenges, and outcomes, ideally with measurable impact. Process Documentation:

• Examples of how you've contributed to or managed the evolution of a brand's visual identity, including brand book development.

• Demonstrate a structured approach to project management, including how you handle briefs, manage feedback, and meet deadlines in a fast-paced environment.

• Showcase your workflow for photo retouching and color correction, detailing your process for achieving consistent, high-quality results.

• Illustrate your collaborative process when working with marketing or cross-functional teams to achieve shared campaign objectives.

📝 Enhancement Note: The emphasis on a "strong personal point of view" and acting as a "creative partner" means the portfolio should not just be a collection of work, but a curated representation of the candidate's strategic design thinking and ability to contribute to brand development.

💵 Compensation & Benefits

Salary Range: Based on the role's description (middle+ level, US market focus, remote in Austria), a competitive market-based salary is offered. For a designer with 2-5 years of experience in Austria, a gross annual salary typically ranges from €40,000 to €60,000, depending on specific skills, portfolio strength, and the exact scope of responsibilities. This range reflects the cost of living in Austria and the premium placed on design talent for international market entry.

Benefits:

• Competitive market-based compensation.

• Initial part-time engagement with a clear pathway to a full-time role as the brand scales.

• Flexible working hours to accommodate work-life balance and personal productivity.

• Fully remote work arrangement, offering significant autonomy and flexibility.

• Unlimited paid time off, contingent upon meeting agreed-upon performance KPIs, encouraging high performance and accountability.

• Support for professional education and participation in relevant industry events to foster continuous learning and skill development.

• Reimbursement for work-related travel, facilitating collaboration and brand experiences.

• Access to mentorship and a supportive, empowering team culture focused on growth.

• Opportunities for significant creative ownership, personal development, and professional advancement.

• The unique chance to shape the visual identity of an emerging fashion brand targeting a major international market.

• Optional access to offices in Kyiv and Warsaw, providing co-working options if desired.

Working Hours: While the role starts part-time, the expectation for a full-time transition implies a standard 40-hour work week. The "flexible working hours" benefit suggests that while core hours may exist for collaboration, there is latitude in daily scheduling.

📝 Enhancement Note: The "Unlimited Paid Time Off" is a notable benefit, often tied to high-performance cultures where trust and accountability are paramount. The salary estimate is based on general market data for graphic designers in Austria with 2-5 years of experience, adjusted for the international market focus and remote nature of the role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fashion (specifically Lingerie), E-commerce, Direct-to-Consumer (DTC) with a strong focus on the US market. The company is an ambitious fashion brand in its early stages of establishing a significant presence.

Company Size: The description suggests an early-stage startup or a rapidly growing small business. The "remote-first" environment and the transition from part-time to full-time indicate a lean, agile team where individual contributions have a direct and visible impact.

Founded: The company is in its growth phase, implying it was founded within the last 5-10 years, with a strategic focus on scaling its operations and market reach.

Team Structure:

• The operations team is likely lean and collaborative, consisting of individuals in marketing, social media, and design.

• The reporting structure is probably flat, with direct access to leadership or founders, facilitating quick decision-making and feedback loops.

• Cross-functional collaboration is essential, with the Graphic Designer working closely with marketing and social media teams to ensure unified brand messaging and visual execution. Methodology:

• Data analysis likely informs marketing and design decisions, particularly concerning performance metrics from digital campaigns and e-commerce.

• Workflow planning and optimization are crucial in a remote, fast-paced environment, requiring efficient processes for project management and asset delivery.

• Automation and efficiency practices are probably employed where possible to streamline operations, especially in content creation and asset management.

Company Website: [Company Website URL - Not provided in input, would typically be found via Jobgether's partner network]

📝 Enhancement Note: The "remote-first" and "early-stage" nature suggests a culture that values autonomy, proactivity, and a strong sense of ownership. The focus on the US market implies an international outlook and potentially diverse team composition.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Middle+" Graphic Designer. It requires a solid foundation of design skills and practical experience, alongside the ability to contribute strategically. Candidates are expected to operate with a degree of independence, take initiative, and influence creative direction.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Creative Director (if one exists), or a Founder. Given the remote-first and early-stage nature, direct communication with key stakeholders is expected.

Operations Impact: The Graphic Designer's work will directly influence brand perception, customer engagement, and conversion rates in the critical US market. High-quality visuals are paramount for a fashion brand's success, impacting everything from website appeal and social media engagement to ad performance and overall brand loyalty.

Growth Opportunities:

• Career Progression: Transition from part-time to full-time, potentially leading to a Senior Graphic Designer or Art Director role as the brand scales and the design team expands.

• Skill Development: Opportunity to deepen expertise in fashion branding, US market trends, and potentially expand into areas like UI/UX design for e-commerce, or advanced digital content creation.

• Leadership Potential: As the team grows, there may be opportunities to mentor junior designers, lead specific creative projects, or take on more strategic roles in brand development.

📝 Enhancement Note: The "middle+" designation suggests a candidate ready to take on more responsibility than an entry-level role, but perhaps not yet managing a full team. The growth opportunities are strongly tied to the company's expansion and success in the US market.

🌐 Work Environment

Office Type: Fully Remote. The company operates on a remote-first model, emphasizing flexibility and autonomy. Optional access to offices in Kyiv and Warsaw is provided, offering co-working spaces for those who prefer or require them.

Office Location(s): While the role is remote, the company has a presence or operational links to Europe (regular strategy meetups across Europe, optional offices in Kyiv and Warsaw). The primary market focus is the US, but the operational base appears to be in Europe.

Workspace Context:

• A collaborative environment is fostered through regular strategy meetups and digital communication tools, despite the remote nature.

• Access to design tools (Adobe Creative Suite, Figma) is expected, with the company likely providing licenses or stipends.

• Opportunities for team interaction will be primarily digital, supplemented by occasional in-person meetups, creating a balance between remote flexibility and team cohesion.

Work Schedule: The role offers flexible working hours, ideal for a remote setup. While the initial phase is part-time, the transition to full-time implies a standard 40-hour work week, with the ability to structure the workday around personal productivity and team collaboration needs.

📝 Enhancement Note: The "remote-first" model combined with optional office access and European meetups suggests a hybrid approach to team building, aiming to balance the benefits of remote work with the need for in-person connection and strategic alignment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening (Jobgether AI): An AI-powered matching process will quickly assess applications against core requirements. Top candidates will be shortlisted.

• Company Review: The hiring company reviews the shortlisted candidates' profiles and portfolios.

• Portfolio Presentation & Interview: Candidates will likely present their portfolio, discussing their design process, strategic thinking, and creative contributions. This stage will assess aesthetic sensibilities, technical skills, and cultural fit. Expect questions about brand development, US market understanding, and collaboration style.

• Skills/Case Study Challenge: A design challenge may be presented to evaluate practical application of skills, problem-solving abilities, and ability to meet brand aesthetic requirements under timed conditions.

• Final Interview: A discussion with key stakeholders (e.g., Marketing Lead, Founder) to assess overall fit, discuss role expectations, and finalize terms.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your capabilities relevant to fashion, lingerie, and the US market. Highlight visual storytelling, brand identity development, and high-quality retouching.

• Showcase Process: For key projects, walk through your thought process: understanding the brief, concept development, design iterations, problem-solving, and final execution. Explain why you made certain design choices.

• Quantify Impact: Where possible, include metrics or results related to your designs (e.g., increased engagement on social media, improved conversion rates on e-commerce pages).

• Tailor to the Brand: Research the company's existing aesthetic (if any) and the US lingerie market. Show how your work aligns with or can elevate their brand identity.

• Highlight Proactivity: Emphasize instances where you took initiative, offered creative solutions, or went beyond basic execution.

Challenge Preparation:

• Understand the Brief: Carefully read and dissect any design challenge. Clarify objectives, target audience, and any constraints.

• Time Management: Allocate time effectively for concepting, design, and presentation. Practice creating assets quickly and efficiently.

• Brand Alignment: Ensure any work produced during a challenge strictly adheres to the brand's visual style and tone.

• Articulate Rationale: Be prepared to explain your design choices and how they address the challenge's objectives.

📝 Enhancement Note: The process emphasizes the portfolio as a critical component, not just for showcasing skills but for demonstrating strategic thinking and creative partnership potential. The AI screening by Jobgether is an initial hurdle, so ensuring keywords and a strong profile are present is key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop (for image manipulation, retouching), Illustrator (for vector graphics, logos, typography), and Lightroom (for photo editing, color correction).

• Figma: Required for collaborative design, UI/UX elements for web/e-commerce, and potentially prototyping.

Analytics & Reporting:

• Familiarity with analytics dashboards (e.g., Google Analytics, social media platform insights) to understand design performance and inform creative decisions.

• Ability to interpret basic performance metrics related to visual assets (e.g., click-through rates on ads, engagement on social posts). CRM & Automation:

• While not a primary CRM role, understanding how design assets integrate into marketing automation platforms (e.g., for email campaigns) is beneficial.

• Familiarity with project management tools (e.g., Asana, Trello, Monday.com) for managing design workflows.

📝 Enhancement Note: The core tools are standard for graphic design, but the explicit mention of Figma highlights its importance for modern collaborative design workflows, especially in a remote setting. Understanding how design impacts marketing performance metrics is also a key differentiator.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Encouraging bold ideas and a strong aesthetic point of view to make the brand stand out.

• Quality & Precision: Maintaining high standards in visual execution, from pixel-perfect retouching to flawless typography.

• Collaboration & Partnership: Working effectively with marketing and social media teams, acting as a proactive creative partner.

• Ownership & Accountability: Taking responsibility for design decisions and project outcomes, especially in an early-stage, remote environment.

• Adaptability & Growth: Embracing change, learning new trends, and contributing to the brand's evolution.

Collaboration Style:

• Cross-functional Integration: Close working relationships with marketing and social media teams to ensure cohesive campaign execution.

• Feedback Culture: Openness to constructive criticism and iterative design processes.

• Knowledge Sharing: Willingness to share insights on design trends, best practices, and creative approaches.

• Efficiency-Focused: Streamlining workflows and communication to maximize productivity in a remote setting.

📝 Enhancement Note: The values suggest a dynamic, results-oriented culture. The emphasis on "proactive" and "partner" roles implies a desire for team members who contribute beyond task execution and actively engage with the brand's strategic goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Establishing a New Brand Identity: Developing a distinctive visual presence for a new brand in a competitive US lingerie market requires significant creative input and market understanding.

• Remote Collaboration Dynamics: Effectively collaborating and maintaining strong communication within a remote-first team, especially during creative brainstorming and feedback sessions.

• Balancing Part-Time to Full-Time Transition: Managing workload and expectations during the initial part-time phase while preparing for a full-time commitment as the company scales.

• Keeping Pace with Trends: Continuously monitoring fashion, digital, and cultural trends to ensure the brand's visuals remain relevant and impactful.

Learning & Development Opportunities:

• Specialization: Deepen expertise in fashion branding, e-commerce design, and digital marketing creative for the US market.

• Skill Expansion: Opportunity to develop skills in areas like motion graphics, basic video editing, or even UI/UX for e-commerce platforms.

• Mentorship: Receive guidance from experienced professionals within the company or through supported industry events.

• Creative Leadership: Potential to grow into a leadership role, influencing brand direction and mentoring future design hires.

📝 Enhancement Note: The challenges are typical for an early-stage company with ambitious growth plans. The opportunities are strongly linked to the company's expansion and the candidate's willingness to grow with it.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a visual identity for a new lingerie brand targeting the US market, considering current trends and competitive landscape?" (Prepare by researching US lingerie brands, identifying current aesthetic trends, and outlining your brand development process.)

• "Describe a time you had to translate a complex marketing brief into a compelling visual concept. What was your process, and what were the results?" (Prepare a specific case study demonstrating your strategic thinking and execution.)

• "How do you ensure visual consistency across multiple platforms (website, social media, email, print) while maintaining creative impact?" (Outline your methods for brand guideline adherence and asset management.)

• "Walk us through your photo retouching and color correction workflow. What are the key considerations for maintaining a premium aesthetic?" (Be ready to discuss specific techniques and your quality control process.) Company & Culture Questions:

• "What excites you about this opportunity to build the visual identity of an emerging fashion brand?" (Show genuine enthusiasm for the brand, industry, and the challenge.)

• "How do you approach collaboration in a remote-first environment, especially when working with marketing and social media teams?" (Highlight your communication style, proactivity, and experience with remote tools.)

• "Describe your understanding of the US fashion/lingerie market's visual preferences." (Demonstrate research and an informed perspective.)

• "How do you balance executing a brief with bringing your own creative point of view?" (Explain your approach to creative partnership and constructive feedback.) Portfolio Presentation Strategy:

• Storytelling: Frame your portfolio as a narrative of your creative journey and problem-solving capabilities.

• Focus on Relevance: Highlight projects that directly align with the company's needs (fashion, lingerie, US market, digital/print assets, retouching).

• Detail Your Process: For each selected project, explain the objective, your role, the challenges, your design solutions, and the outcome. Use visual aids within your presentation.

• Emphasize Impact: Quantify results where possible or describe the qualitative impact of your designs.

• Be Prepared for Questions: Anticipate questions about your design choices, software proficiency, and ability to adapt to feedback.

📝 Enhancement Note: Preparation should focus on demonstrating not just technical skill but also strategic thinking, market awareness, and a collaborative mindset suitable for an early-stage, remote-first company.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the Jobgether platform.

• Portfolio Customization: Ensure your submitted portfolio is tailored to highlight relevant fashion/lingerie design experience, visual storytelling, and photo retouching skills.

• Resume Optimization: Update your resume to clearly state your years of experience, proficiency with Adobe Creative Suite and Figma, and any relevant industry experience (fashion, lifestyle, premium brands). Use keywords from the job description.

• Prepare for AI Screening: Ensure your profile and submitted materials are comprehensive and keyword-rich to pass the initial AI matching process.

• Research the Brand: Invest time in understanding the target US market, current fashion/lingerie trends, and the company's stated mission or vision (if available).

• Practice Your Pitch: Be ready to articulate your design philosophy, creative process, and why you are a strong fit for an emerging brand in a virtual interview setting.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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