Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Lumimeds

Location: Remote - LATAM (Latin America)

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: August 06, 2026

Experience Level: Mid-Level (4+ years)

Remote Status: Fully Remote

🚀 Role Summary

Design compelling visual assets for diverse digital marketing channels including social media, paid advertising, email campaigns, web pages, and landing pages.
Champion and enforce brand consistency across all creative outputs, ensuring a cohesive and recognizable brand identity.
Collaborate effectively with marketing, content, and growth teams to conceptualize and execute creative strategies that drive engagement and conversion.
Iterate on designs based on performance data and feedback, demonstrating a data-driven approach to creative optimization.

📝 Enhancement Note: This role is positioned within a fast-growing telehealth startup, emphasizing a need for a Graphic Designer who can adapt quickly, contribute creatively, and drive tangible results in a dynamic environment. The focus on "digital-first" and "conversion-focused" design suggests a strong link to performance marketing and GTM operations.

📈 Primary Responsibilities

Develop and produce a wide range of digital visual assets, including social media graphics, ad creatives for platforms like Meta, Google, and TikTok, email banners, and web page elements.
Design eye-catching graphics and visuals for marketing campaigns, product launches, promotional activities, and lead generation efforts.
Ensure all design deliverables adhere strictly to Lumimeds' brand guidelines, maintaining visual integrity and brand recognition across all touchpoints.
Partner closely with marketing, content creators, and growth strategists to brainstorm innovative creative concepts and translate marketing objectives into impactful visual narratives.
Incorporate feedback from stakeholders and analyze design performance data to refine and optimize visual assets, ensuring maximum effectiveness.
Juggle multiple design projects simultaneously, effectively managing priorities and meeting tight deadlines in a high-velocity startup setting.
Contribute to the evolution of visual brand identity and creative best practices within the organization.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic contribution, common in operations roles that bridge creative output with business objectives. The emphasis on "fast-paced," "low bureaucracy," and "multiple design requests" points to a need for efficiency and strong project management skills within the design function, akin to operations workflow management.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field is typically expected for roles requiring 4+ years of experience. Equivalent practical experience will also be considered.

Experience: A minimum of 4 years of professional experience in graphic design, with a proven track record in digital design and marketing collateral creation. Experience within the healthcare, wellness, SaaS, or startup sectors is highly advantageous.

Required Skills:

Graphic Design: Strong proficiency in conceptualizing and executing visual designs across various digital mediums.
Design Software Proficiency: Expert-level command of industry-standard design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, and Canva.
Branding & Visual Identity: Deep understanding of branding principles, including logo application, color theory, typography, and layout design to ensure brand consistency.
Digital-First Design: Demonstrated ability to create effective visuals optimized for digital platforms, including web, social media, and paid advertising.
Feedback & Iteration: Aptitude for receiving constructive criticism and rapidly iterating on designs to meet project requirements and performance goals.
English Communication: Professional-level English proficiency for clear communication with a globally distributed team and stakeholders.

Preferred Skills:

Paid Advertising Design: Experience designing visually engaging assets specifically for paid ad campaigns on platforms like Meta, Google, and TikTok.
Conversion-Focused Design: Basic understanding of marketing funnels and principles of conversion optimization as applied to visual design.
Motion Graphics/Video: Experience with motion graphics, animation, or short-form video design for marketing purposes.
Healthcare/Wellness/SaaS/Startup Experience: Prior work in similar industries or environments, understanding their unique design needs and pace.

📝 Enhancement Note: The "digital-first" and "conversion-focused" design requirements, coupled with experience in paid ads and marketing funnels, suggest this role is deeply integrated with the Growth Marketing and GTM operations teams, requiring an understanding of how design impacts business metrics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A robust portfolio is essential, showcasing a strong foundation in digital-first graphic design principles and execution.
Demonstrate versatility across various digital asset types: social media posts, ad creatives, email graphics, web banners, and landing page elements.
Include case studies or examples that highlight your ability to maintain brand consistency and adapt designs based on feedback or performance insights.
Highlight projects that illustrate your understanding of target audience engagement and conversion-oriented design, particularly for paid media or marketing campaigns. Process Documentation:
Showcase examples of your design workflow, from initial concept and brief interpretation to final asset delivery and revisions.
Be prepared to discuss how you manage multiple design requests, prioritize tasks, and meet deadlines in a fast-paced environment.
Demonstrate how you collaborate with cross-functional teams (e.g., marketing, content) to gather requirements and ensure design alignment with campaign objectives.

📝 Enhancement Note: For a graphic design role supporting marketing and growth, the portfolio should not only display aesthetic quality but also demonstrate an understanding of design's role in achieving business objectives. This includes showcasing how design contributes to marketing campaign success and overall brand strategy, aligning with the operational perspective of measuring creative impact.

💵 Compensation & Benefits

Salary Range: Given the LATAM remote location, 4+ years of experience, and the specialized nature of digital design for a US-based startup, a competitive salary range is estimated between $30,000 - $50,000 USD annually. This range is based on industry benchmarks for experienced graphic designers working remotely for US companies, considering cost of living variations within Latin America and the demand for digital marketing expertise.

Benefits:

Remote-First Work Environment: Enjoy the flexibility and autonomy of working from anywhere within approved Latin American locations.
Global Team Collaboration: Be part of a diverse, international team, fostering cross-cultural learning and professional exchange.
Growth Opportunities: Contribute to a scaling healthtech company with potential for career advancement and professional development in a dynamic startup environment.
Impactful Work: Play a key role in shaping the visual identity and marketing efforts of a company focused on improving health outcomes.

Working Hours: The role requires availability to work within U.S. business hours, necessitating approximately 40 hours per week. Flexibility may be offered, but core availability during U.S. working hours is crucial for effective collaboration with U.S.-based teams.

📝 Enhancement Note: The salary estimate is based on a blend of US market rates for experienced designers and cost-of-living adjustments for remote LATAM talent, considering the company's US base and the need to attract skilled professionals. The requirement for U.S. business hours availability is a critical factor in defining the effective work schedule for this remote role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthtech / Telehealth (Weight Management & Metabolic Health). Lumimeds operates in a rapidly evolving digital health sector, leveraging e-commerce and clinical infrastructure to deliver specialized healthcare services. This context means design needs to be modern, trustworthy, and engaging.

Company Size: Early-stage startup, characterized by agility, limited layers of management, and a high degree of individual ownership. This implies a fast-paced, dynamic work environment where initiative is highly valued.

Founded: Lumimeds is a fast-growing startup, indicating a relatively recent founding date and a focus on rapid scaling and innovation.

Team Structure:

The Graphic Designer will be part of the Marketing and Creative teams, working closely with content and growth specialists.
Reporting lines are likely direct to a Marketing Lead or Creative Director, with cross-functional collaboration being a key aspect of the role.
Expect close interaction with growth marketers, content strategists, and potentially product teams to align visual assets with overarching business objectives and campaign strategies. Methodology:
Data-Driven Creativity: Design decisions are informed by performance insights and A/B testing results, aiming for measurable impact.
Agile Workflow: Emphasis on rapid iteration, quick decision-making, and efficient execution to keep pace with startup growth.
Collaborative Development: Active participation and input from all team members are encouraged, fostering a culture of shared responsibility and continuous improvement.

Company Website: [Lumimeds Website URL - Note: Provided as null in input, would typically be lumimeds.com]

📝 Enhancement Note: The company culture is described as "remote-first, globally distributed," valuing "clarity, accountability, and people who take initiative." This points to an operational framework that relies on asynchronous communication, clear documentation, and self-starters, which is crucial for effective remote collaboration in a startup setting.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level (4+ years experience), requiring independent execution of design tasks while also contributing creatively to marketing strategies. It's a hands-on role with significant ownership over visual output.

Reporting Structure: The Graphic Designer will report to a Marketing or Creative Lead, working collaboratively within a lean marketing team. The "low bureaucracy" environment suggests direct access to decision-makers and less hierarchical communication.

Operations Impact: The Graphic Designer's work directly impacts marketing campaign effectiveness, brand perception, user engagement, and ultimately, conversion rates for Lumimeds' telehealth services. Their creative output is a critical component of the Go-To-Market (GTM) strategy.

Growth Opportunities:

Skill Specialization: Opportunity to deepen expertise in specific areas of digital design, such as paid ad creative optimization, motion graphics, or conversion-focused web design, aligning with business needs.
Leadership Potential: As the company scales, there may be opportunities to take on more senior design responsibilities, mentor junior designers, or lead specific creative initiatives.
Cross-Functional Learning: Exposure to various aspects of a high-growth startup, including marketing strategy, product development, and business operations, offering a holistic understanding of the business.

📝 Enhancement Note: The growth path for this role is tied to the company's scaling trajectory. As Lumimeds grows, the demand for sophisticated design operations, brand management, and creative strategy will increase, offering opportunities for the designer to evolve into a more strategic and potentially leadership-focused position within the marketing or GTM function.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no central office requirement. The work environment is digital and distributed.

Office Location(s): Approved locations are within Latin America, allowing for remote work from various countries in the region. The company operates on a remote-first model globally.

Workspace Context:

Independent Workstation: Employees are expected to maintain their own productive and reliable home office setup.
Digital Collaboration Tools: The team relies heavily on digital communication and project management tools (e.g., Slack, Asana, Figma) to facilitate collaboration and workflow.
Flexible Hours (with U.S. Overlap): While remote, a commitment to working within U.S. business hours is required for seamless team integration and collaboration with U.S.-based stakeholders.

Work Schedule: The role is full-time, requiring approximately 40 hours per week. While specific daily schedules can be flexible, significant overlap with U.S. business hours is essential for real-time communication, meetings, and quick feedback loops with the U.S.-based marketing and leadership teams.

📝 Enhancement Note: The "remote-first, globally distributed team" and "low bureaucracy" environment suggest a culture that trusts employees to manage their time effectively, provided they meet deadlines and collaborate efficiently. The key operational challenge is maintaining cohesion and productivity across different time zones.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: A review of your application, resume, and portfolio to assess qualifications and alignment with the role's requirements.
Design Challenge/Portfolio Review: A practical assessment where you may be asked to present your portfolio, discuss specific projects in detail, or complete a small design task relevant to Lumimeds' business needs. This stage will focus on your design process, problem-solving skills, and ability to articulate design choices.
Team/Hiring Manager Interview: An interview with the hiring manager or key team members to discuss your experience, collaboration style, and cultural fit within the Lumimeds team. Questions will likely probe your understanding of marketing goals and your ability to work in a fast-paced startup environment.
Final Interview (Optional): Potentially a final conversation with a senior leader to confirm fit and discuss role expectations.

Portfolio Review Tips:

Curate Strategically: Select projects that best demonstrate your digital-first design skills, brand consistency, and experience with marketing collateral. Prioritize work relevant to healthtech, wellness, or SaaS if available.
Showcase Process: For key projects, briefly explain your design thinking, the problem you were solving, your creative process, and how you incorporated feedback or performance data.
Highlight Impact: Where possible, quantify the impact of your designs (e.g., increased engagement, higher click-through rates on ads). If direct metrics aren't available, articulate the intended business impact.
Clarity and Conciseness: Ensure your portfolio is well-organized, easy to navigate, and that your best work is prominently featured. Use clear descriptions and minimal jargon.

Challenge Preparation:

Understand the Brand: Familiarize yourself with Lumimeds' current branding, marketing efforts, and target audience.
Anticipate Design Needs: Consider the types of visuals Lumimeds might need for social media, ads, or web content.
Practice Articulation: Be ready to clearly explain your design choices, rationale, and how your work supports business objectives. Practice presenting your portfolio confidently.

📝 Enhancement Note: The emphasis on a "digital-first" portfolio and "conversion-focused design" suggests that interviewers will be looking for more than just aesthetic talent. They will assess your understanding of how design functions within a growth-oriented marketing operation, and your ability to adapt your creative output to achieve specific business outcomes.

🛠 Tools & Technology Stack

Primary Design Tools:

Adobe Creative Suite: Essential for professional graphic design, including Photoshop, Illustrator, and InDesign.
Figma: Increasingly important for UI/UX design, collaborative workflows, and prototyping, especially in digital-first environments.
Canva: Useful for rapid creation of social media graphics and marketing collateral, particularly in a startup setting where speed is key.

Collaboration & Project Management:

Slack: For real-time team communication and informal collaboration.
Asana (or similar): Likely used for task management, project tracking, and workflow organization within the marketing team.

Asset Management (Potential):

Cloud Storage (Google Drive, Dropbox): For organizing and sharing design files.
DAM (Digital Asset Management) system (less likely for early stage): If implemented, for centralized management of brand assets.

📝 Enhancement Note: Proficiency in Figma is becoming a significant differentiator for digital designers, especially in tech startups. The ability to use these tools for collaborative design and prototyping is highly valued. Familiarity with project management tools is also crucial for operating effectively within a remote, fast-paced team.

👥 Team Culture & Values

Operations Values:

Clarity: Clear communication and well-defined expectations are paramount in a remote, globally distributed team.
Accountability: High degree of ownership expected from every team member, with a focus on delivering results and taking initiative.
People Who Take Initiative: A proactive mindset is highly valued; employees are expected to identify needs and drive solutions rather than waiting for direction.
Speed & Agility: Operating with limited layers and fast decision-making is core to the startup culture.
Data-Driven: Decisions, including creative ones, are increasingly informed by performance metrics and user insights.

Collaboration Style:

Remote-First: Communication and collaboration are primarily digital, utilizing various online tools to bridge geographical distances.
Cross-Functional Integration: Designers work closely with marketing, content, and growth teams, requiring strong interpersonal and communication skills to align on objectives and deliverables.
Feedback-Oriented: A culture that encourages constructive feedback for continuous improvement of both creative output and team processes.

📝 Enhancement Note: The emphasis on "initiative," "accountability," and "clarity" in a remote setting highlights the operational need for self-management and proactive communication. The design team's success will depend on its ability to integrate seamlessly with other functions and contribute to the company's overall growth objectives.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing Speed and Quality: The fast-paced startup environment demands quick turnaround times, which can challenge the meticulous nature of design. Learning to deliver high-quality work efficiently is key.
Maintaining Brand Consistency Across Diverse Channels: Ensuring a unified brand voice and visual identity across a wide array of digital platforms requires rigorous attention to detail and strong brand stewardship.
Adapting to Evolving Marketing Strategies: As a startup, marketing priorities and campaigns can shift rapidly. The designer must be adaptable and responsive to these changes.
Working with Performance Data: Integrating marketing performance insights into design iterations requires a mindset that moves beyond pure aesthetics to focus on measurable impact.

Learning & Development Opportunities:

Advanced Digital Design Techniques: Opportunities to learn and apply cutting-edge design principles for paid advertising, user acquisition, and conversion optimization.
Industry Exposure: Gain deep insights into the healthtech and telehealth sectors, understanding their unique design challenges and opportunities.
Startup Operations: Develop a comprehensive understanding of how marketing and creative functions contribute to the overall success of a scaling tech company.
Cross-functional Skill Development: Exposure to marketing strategy, content creation, and growth hacking can broaden your skillset beyond core design responsibilities.

📝 Enhancement Note: The "challenges" section highlights operational hurdles common in fast-growing startups. Successfully navigating these requires not only design skills but also strong project management, adaptability, and a data-informed approach – all hallmarks of effective operations professionals.

💡 Interview Preparation

Strategy Questions:

"Describe a time you had to quickly design assets for a new marketing campaign. What was your process, and how did you ensure brand consistency under pressure?" (Assesses speed, process, brand adherence)
"How do you approach incorporating feedback from stakeholders who may have different creative visions? Can you provide an example where you successfully navigated conflicting feedback?" (Assesses collaboration, adaptability, communication)
"Walk me through a design project where you used data or performance insights to inform your creative decisions. What was the outcome?" (Assesses data-driven approach, impact orientation) Company & Culture Questions:
"What interests you about Lumimeds and the telehealth industry?" (Assesses motivation, industry alignment)
"How do you stay organized and manage multiple design projects with competing deadlines in a remote setting?" (Assesses organizational skills, remote work proficiency)
"Describe your ideal collaboration style with marketing and content teams." (Assesses teamwork, cross-functional fit) Portfolio Presentation Strategy:
Tell a Story: For each project, frame it as a problem/solution narrative. What was the objective? What was your approach? What was the result?
Focus on Impact: Emphasize how your designs contributed to campaign goals, brand awareness, or user engagement. If possible, use metrics.
Highlight Process: Show your thought process, including sketches, iterations, and how you responded to feedback. This demonstrates your problem-solving capabilities.
Tailor to Lumimeds: Connect your past work and skills to Lumimeds' specific needs in healthtech and digital marketing.

📝 Enhancement Note: Interview questions for roles like this often probe not just technical skills but also the candidate's operational approach to design: how they manage workflow, collaborate, handle feedback, and connect their creative output to business objectives, all crucial aspects for operations-minded candidates.

📌 Application Steps

To apply for this Graphic Designer position:

Submit your application through the Lumimeds careers portal, ensuring your resume is tailored to highlight relevant experience in digital design, marketing collateral, and any relevant industry exposure.
Portfolio Preparation: Curate a digital portfolio that prominently features your best work in social media graphics, ad creatives, email banners, and web design. Include case studies that demonstrate your design process, ability to maintain brand consistency, and any quantifiable impact.
Resume Optimization: Ensure your resume clearly articulates your years of experience, proficiency in key design software (Adobe Creative Suite, Figma, Canva), and any experience within the healthcare, wellness, SaaS, or startup sectors. Use keywords from the job description.
Interview Preparation: Practice articulating your design process, how you handle feedback, and how your work contributes to marketing and business goals. Be ready to discuss your experience with U.S. business hours and remote collaboration.
Company Research: Familiarize yourself with Lumimeds' mission, services, and current marketing efforts. Understand their brand identity and target audience to better tailor your responses and showcase your fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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