Graphic Designer - Marketing

📍 Job Overview

Job Title: Graphic Designer - Marketing

Company: Sporty Group

Location: EMEA (with derived focus on São José da Laje, Alagoas, Brazil)

Job Type: Full-Time

Category: Marketing & Creative Operations

Date Posted: 2026-09-18

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Develop high-impact visual creative assets for diverse digital marketing channels, including Google Ads, social media, and display advertising, with a strong emphasis on driving both brand awareness and performance marketing objectives.

• Collaborate closely with the broader marketing team to conceptualize, design, and execute engaging marketing campaigns, ensuring consistent brand identity across all touchpoints.

• Adapt and optimize creative designs for various platforms and formats, understanding the unique requirements and best practices of each digital marketing channel.

• Contribute to continuous improvement by staying abreast of emerging design trends, marketing strategies, and industry-specific best practices to maintain a cutting-edge visual presence.

• Manage multiple design projects concurrently, demonstrating strong organizational and time management skills to consistently deliver high-quality creative work within established deadlines.

📝 Enhancement Note: While the location is listed as EMEA, derived location data points to São José da Laje, Alagoas, Brazil. This suggests the role may be based in Brazil with a regional focus, or the company operates across EMEA with a specific need in Brazil. Candidates should clarify this during the application process. The role is positioned as a Marketing Designer, implying a focus on applied design for commercial outcomes rather than pure artistic expression.

📈 Primary Responsibilities

• Design and produce visually compelling static creative assets for digital advertising campaigns across platforms such as Google Ads, social media networks (e.g., Facebook, Instagram, X), and programmatic display networks.

• Translate marketing campaign briefs and strategic objectives into effective visual narratives that resonate with target audiences and drive desired actions (e.g., clicks, conversions, engagement).

• Work in tandem with Brand Design Leads and Senior Marketing Designers to brainstorm innovative creative concepts and develop campaign themes that align with Sporty Group's brand guidelines and market expansion goals.

• Ensure all creative output adheres to brand consistency, including logo usage, color palettes, typography, and overall visual tone, across all digital marketing touchpoints.

• Iterate on designs based on feedback from marketing stakeholders, performance data, and A/B testing results to continuously optimize creative effectiveness.

📝 Enhancement Note: The responsibilities highlight a strong performance marketing orientation, meaning designs are not just aesthetically pleasing but are expected to contribute demonstrably to key performance indicators (KPIs) like click-through rates (CTR) and conversion rates. This requires designers to understand marketing analytics and be comfortable with data-informed creative decision-making.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, or a closely related field.

Experience: Minimum of 3 years of professional experience in graphic design, with a significant focus on digital marketing and advertising creative.

Required Skills:

• Proficiency in Adobe Creative Suite: Expert-level command of Photoshop, InDesign, and Illustrator is essential for creating high-quality digital assets.

• Digital Marketing Channel Expertise: Demonstrated understanding of design best practices for Google Ads, social media advertising (various platforms), and display advertising.

• Creative Concept Development: Ability to brainstorm, conceptualize, and translate marketing objectives into compelling visual ideas.

• Portfolio of Work: A strong, diverse portfolio showcasing successful marketing creative across digital channels is mandatory.

• Brand Consistency: Proven ability to maintain and enforce brand guidelines across all creative outputs.

• Project Management: Effective skills in managing multiple projects, prioritizing tasks, and meeting deadlines in a fast-paced environment.

• Communication & Collaboration: Excellent verbal and written communication skills, with a proven ability to collaborate effectively with cross-functional teams.

Preferred Skills:

• Motion Graphics/Animation: Experience creating motion graphics and animated content for digital campaigns. Examples should be included in the portfolio.

• Digital Advertising Platforms: Familiarity with platforms like Bannerflow or similar tools for creating and managing digital ad creatives.

• Industry Experience: Previous work experience within the sports, sports-related, or online gaming industries.

• Adaptability: Ability to quickly learn and adapt to new design tools, marketing platforms, and evolving industry trends.

📝 Enhancement Note: The emphasis on a "strong creative skills with a portfolio showcasing your ability to create compelling visuals across different marketing channels" indicates that the portfolio is a critical component of the application. It should not only demonstrate technical skill but also strategic thinking in how design supports marketing goals.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Campaign-Focused Case Studies: Showcase at least 2-3 detailed case studies of marketing campaigns where your design directly contributed to measurable results (e.g., increased CTR, improved conversion rates, higher engagement).

• Channel-Specific Examples: Include distinct examples of creative work tailored for Google Ads (various formats), social media ads (e.g., Facebook, Instagram stories/feeds), and display banners.

• Brand Alignment Demonstration: Provide examples that clearly illustrate your ability to adhere to and creatively interpret brand guidelines.

• Process Documentation (Optional but Recommended): Briefly outline your design process for a chosen campaign, from brief to execution, highlighting collaboration points and iterative improvements.

Process Documentation:

• Workflow Design: Demonstrate an understanding of a structured design workflow from initial brief and concept development through to final asset delivery and optimization.

• Tool Proficiency Documentation: While not a formal document, your portfolio should implicitly showcase mastery of Adobe Creative Suite and any other mentioned design tools.

• Performance Integration: Highlight how you consider performance metrics and audience insights when developing creative, even if not explicitly showing A/B test results.

📝 Enhancement Note: For a Marketing Designer role, the portfolio is paramount. It serves as a direct demonstration of their ability to execute on the core responsibilities. Applicants should curate their portfolio to specifically align with the requirements of digital marketing channels and performance objectives mentioned in the job description.

💵 Compensation & Benefits

Salary Range: While not specified, for a Mid-Level Graphic Designer with 3+ years of experience in marketing, based on industry benchmarks for similar roles in regions like Brazil or other EMEA locations, a competitive salary range would typically fall between BRL 6,000 - BRL 10,000 per month (approximately USD 1,100 - USD 1,850 per month, subject to exchange rates and specific regional cost of living). This estimate is based on general market data for creative professionals in digital marketing roles.

Benefits:

• Comprehensive Health Insurance: Coverage for medical, dental, and vision.

• Paid Time Off: Generous vacation days, sick leave, and public holidays.

• Professional Development: Opportunities for training, workshops, and access to industry conferences to enhance design and marketing skills.

• Performance Bonuses: Potential for bonuses tied to individual and company performance, particularly around campaign success.

• Retirement Savings Plan: Contribution matching or a defined contribution plan.

• Creative Tool Access: Full access to necessary Adobe Creative Suite licenses and other relevant design software.

Working Hours: Standard full-time working hours are expected, likely around 40 hours per week. The role is on-site, implying a typical office schedule, but there may be some flexibility depending on project demands and team coordination.

📝 Enhancement Note: The salary estimate is a broad generalization for a full-time, on-site role with the specified experience level in a market like Brazil. Actual compensation will depend on the specific country within EMEA, the candidate's exact experience, negotiation, and the company's internal compensation structure. Benefits are typical for a company of Sporty Group's implied size and industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sporty Group operates within the dynamic and competitive online sports betting and gaming industry. This sector is characterized by rapid growth, technological innovation, a focus on customer acquisition and retention, and a need for strong, engaging marketing.

Company Size: While not explicitly stated, the existence of a "growing Marketing Design team" and a structured recruitment process (AI not used, 48-hour response aim) suggests a medium to large-sized organization with established marketing operations.

Founded: The founding date is not provided, but the company's description of its sites being "some of the most popular on the internet" implies a mature and successful business with a significant market presence.

Team Structure:

• Marketing Design Team: You will report to a Brand Design Lead and work alongside Senior Marketing Designers, indicating a hierarchical structure within the design function.

• Cross-Functional Collaboration: Close collaboration with the "wider marketing team" is a key aspect, suggesting interaction with marketing managers, performance marketers, content creators, and potentially product teams.

• Reporting Lines: The role reports to a Brand Design Lead, suggesting a direct line of reporting and mentorship within the creative department.

Methodology:

• Data-Driven Creativity: The role emphasizes achieving "both brand and performance objectives," indicating that design decisions are informed by marketing data and performance metrics.

• Campaign-Centric Execution: The focus is on bringing marketing campaigns to life through creative execution, requiring a structured approach to campaign development and asset creation.

• Agile Environment: The mention of a "fast-paced, collaborative environment" suggests an agile operational approach, where teams adapt quickly to market changes and campaign needs.

Company Website: sportygroup.com

📝 Enhancement Note: Operating in the online gaming and sports betting industry means Sporty Group likely values aggressive marketing, data analytics, and a strong digital presence. The design team plays a crucial role in translating brand messaging into customer acquisition and engagement tools.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Marketing Designer (2-5 years of experience). It's a hands-on creative position focused on execution within the marketing department, contributing directly to campaign success through visual design. The responsibilities involve developing creative concepts and bringing them to life across various digital channels.

Reporting Structure: You will report to a Brand Design Lead. This implies a direct reporting line within the design team, with opportunities for mentorship and guidance from a more senior creative professional. Collaboration with the broader marketing team is also a key component of the structure.

Operations Impact: The graphic designer's work directly impacts Sporty Group's ability to acquire and retain customers. High-quality, performance-driven creative assets are crucial for:

• Customer Acquisition: Capturing attention in crowded digital ad spaces and driving clicks to conversion points.

• Brand Perception: Maintaining a professional, trustworthy, and appealing brand image across all touchpoints.

• Campaign Performance: Directly influencing the success of marketing campaigns by creating visuals that resonate with target audiences and meet performance goals.

Growth Opportunities:

• Senior Marketing Designer: Progression from this role could lead to a Senior Marketing Designer position, involving more complex projects, greater creative direction, and potentially mentorship of junior designers.

• Specialization: Opportunity to specialize in areas like motion graphics, UI/UX design for marketing assets, or specific advertising platforms.

• Brand Design Lead: With significant experience and leadership capabilities, a path to a Brand Design Lead role is possible, overseeing creative strategy and team management.

• Marketing Strategy Contribution: Developing a deeper understanding of marketing strategy and performance analytics can open doors to roles with more strategic input into campaign development.

📝 Enhancement Note: The growth path from this role is primarily within the creative and marketing functions. Success here hinges on demonstrating not only artistic talent but also a solid understanding of marketing objectives and performance metrics.

🌐 Work Environment

Office Type: The role is designated as "On-site," indicating a traditional office-based work environment. This suggests a structured setting where collaboration and team interaction are facilitated through in-person presence.

Office Location(s): While the primary listing is EMEA, derived location data points to São José da Laje, Alagoas, Brazil. This suggests the physical office presence is likely in Brazil, with potential for regional or global collaboration.

Workspace Context:

• Collaborative Hub: The office environment is likely set up to encourage collaboration, with shared workspaces, meeting rooms, and common areas for team interaction.

• Creative Tools: Access to necessary hardware and software, including Adobe Creative Suite, and potentially specialized digital advertising creative platforms, would be standard.

• Team Dynamics: Working closely with the marketing team means opportunities for brainstorming sessions, feedback meetings, and project huddles, fostering a dynamic and interactive work atmosphere.

Work Schedule: A standard full-time work schedule (approximately 40 hours per week) is expected, aligned with typical business hours in the designated office location. While on-site, there might be some flexibility for project-driven deadlines, but the core expectation is consistent office presence.

📝 Enhancement Note: The on-site nature of the role implies a company culture that values in-person collaboration, team cohesion, and direct oversight, which is common in industries requiring rapid iteration and strong team synergy, like online gaming.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by the recruitment team or hiring manager to assess basic qualifications and creative fit.

• Portfolio Presentation & Interview: A dedicated session where you present your portfolio, discuss your design process, and answer questions about your experience. This will likely be with the Brand Design Lead and potentially other members of the marketing team. Expect questions about how your designs have contributed to marketing goals.

• Skills Assessment/Creative Challenge: You may be given a small design task or a hypothetical campaign brief to assess your problem-solving skills, creative thinking, and ability to apply brand guidelines under time constraints.

• Cultural Fit Interview: A final interview to gauge your fit with the company culture, team dynamics, and work style.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best align with the job description's requirements (digital marketing, performance focus, channel-specific examples).

• Tell a Story: For each project, clearly articulate the brief, your role, the creative process, the challenges faced, and the results achieved (quantify if possible).

• Highlight Performance: Emphasize how your design contributed to marketing objectives. Use phrases like "increased CTR by X%," "improved engagement," or "supported campaign goals by..."

• Showcase Versatility: Include examples across different digital channels and formats as requested. If you have motion graphics experience, ensure those examples are prominent and clearly labeled.

• Keep it Concise: Aim for a presentation that can be comfortably walked through within 30-45 minutes, allowing ample time for Q&A.

Challenge Preparation:

• Understand the Brief: If given a creative challenge, read the brief carefully and ask clarifying questions.

• Focus on Strategy: Demonstrate how your design solution addresses the strategic objectives of the brief.

• Brand Consistency: Ensure your work adheres to any provided brand guidelines.

• Time Management: Allocate your time effectively to complete the task and prepare for presentation.

📝 Enhancement Note: The application process for a creative role like this heavily relies on the portfolio. Applicants should treat their portfolio as a primary marketing tool for themselves, tailored to showcase the specific skills and experience Sporty Group is seeking.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Photoshop: Essential for image manipulation, compositing, and creating detailed digital assets.
  • Illustrator: Crucial for vector graphics, logos, icons, and scalable illustrations.
  • InDesign: Used for layout and design of any presentation materials or reports.

• Digital Advertising Creative Platforms:

  • Bannerflow (Preferred): Experience with this or similar platforms for creating dynamic and responsive digital ads is a significant advantage.

  • Other Ad Builders: Familiarity with tools used by ad networks (e.g., Google Ads creative tools) is beneficial. Analytics & Reporting:

• While not a primary responsibility, an understanding of how design impacts performance metrics is key. Familiarity with how data is presented in:

  • Google Analytics: Understanding basic metrics like CTR, conversion rates, bounce rates.
  • Ad Platform Dashboards: (Google Ads, Facebook Ads Manager) to see creative performance.

CRM & Automation:

• Not directly applicable to this design role, but awareness of how marketing campaigns are managed and automated within CRM systems could provide context.

📝 Enhancement Note: Proficiency in Adobe Creative Suite is a non-negotiable requirement. Experience with specific digital ad creative platforms like Bannerflow is a strong differentiator, indicating a candidate's readiness to hit the ground running in a performance-driven marketing environment.

👥 Team Culture & Values

Operations Values:

• Performance-Oriented: A strong emphasis on achieving measurable results and contributing directly to business objectives. Designs are expected to perform.

• Brand Integrity: Upholding and creatively extending the company's brand identity across all marketing efforts.

• Collaboration & Teamwork: Working effectively with diverse teams to achieve common goals, valuing input and shared success.

• Innovation & Adaptability: Embracing new trends, technologies, and marketing strategies to stay ahead in a fast-paced industry.

• Proactivity & Ownership: Taking initiative, managing tasks independently, and demonstrating responsibility for outcomes.

Collaboration Style:

• Cross-Functional Integration: The role requires close partnership with marketing professionals, understanding their needs and translating them into effective visual solutions.

• Feedback-Driven Iteration: A culture where constructive feedback is welcomed and used to refine creative work, leading to stronger final assets.

• Shared Creative Vision: Working towards a unified campaign message and brand representation, even when working on individual components.

📝 Enhancement Note: The culture at Sporty Group, within its marketing and design teams, is likely fast-paced, results-driven, and collaborative. Designers are expected to be both creative talents and strategic partners in marketing efforts.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand and Performance: The primary challenge is creating visually appealing work that also meets strict performance metrics and conversion goals, often requiring a delicate balance.

• Fast-Paced Industry Demands: The online gaming industry is highly competitive and evolves rapidly, requiring designers to constantly adapt to new trends, platforms, and campaign requirements.

• Managing Multiple Stakeholders: Effectively incorporating feedback and managing expectations from various marketing stakeholders can be demanding.

• Staying Ahead of Trends: Continuously learning and integrating new design techniques and marketing strategies to keep creative output fresh and effective.

Learning & Development Opportunities:

• Industry Conferences & Workshops: Access to events focused on digital marketing, advertising design, and creative technology.

• Specialized Software Training: Opportunities to deepen expertise in motion graphics, animation software, or advanced digital ad creation tools.

• Cross-Functional Learning: Gaining insights into marketing strategy, performance analytics, and customer behavior through collaboration with the marketing team.

• Mentorship: Guidance from Brand Design Leads and Senior Marketing Designers to hone creative skills and strategic thinking.

📝 Enhancement Note: This role offers a significant opportunity to develop expertise in performance-driven design within a high-growth industry. The challenges are directly linked to the exciting, dynamic nature of the sports betting and online gaming market.

💡 Interview Preparation

Strategy Questions:

• "Describe a marketing campaign where your design significantly impacted performance. What was the brief, your approach, and the results?" (Be ready with a portfolio case study.)

• "How do you balance creative aesthetic with performance metrics in your designs for digital ads?"

• "Walk us through your process for adapting a single campaign concept across multiple digital channels (e.g., Google Ads, Instagram Stories, Display Banner)."

• "How do you approach receiving and incorporating feedback on your creative work, especially when it challenges your initial design concept?" Company & Culture Questions:

• "What do you know about Sporty Group and our position in the market?" (Research their recent campaigns and industry standing.)

• "How do you see your design style contributing to our brand and marketing objectives?"

• "Describe your ideal collaborative environment when working with a marketing team."

• "What are your thoughts on the use of motion graphics in performance marketing?" Portfolio Presentation Strategy:

• Structure: Start with an overview of your portfolio, then dive into 2-3 key case studies. For each case study, clearly state the problem, your solution, and the outcome.

• Visuals: Ensure your presentation is visually clean and professional. Use high-resolution images and clear typography.

• Narrative: Focus on the story behind each project. Explain your decision-making process and the strategic thinking that drove your design choices.

• Conciseness: Be mindful of time. Practice your presentation to ensure it flows smoothly and stays within the allotted time, leaving room for questions.

• Enthusiasm: Show genuine interest in the role and the company.

📝 Enhancement Note: Interviewers will be looking for a candidate who is not only technically skilled but also understands the business context of marketing design. Demonstrating an ability to think strategically and contribute to measurable outcomes will be key.

📌 Application Steps

To apply for this Graphic Designer - Marketing position:

• Submit your application through the Greenhouse portal.

• Tailor your Resume: Highlight your experience with digital marketing channels, Adobe Creative Suite, and any relevant industry experience (sports, gaming). Quantify achievements where possible.

• Curate Your Portfolio: Select your strongest, most relevant projects that showcase your ability to create impactful marketing visuals for digital ads. Ensure it's easily accessible (e.g., a personal website or a well-organized PDF).

• Prepare Your Presentation: Practice walking through your portfolio, focusing on your process and the results of your work. Be ready to discuss specific examples.

• Research Sporty Group: Understand their brand, their market position, and their recent marketing efforts to demonstrate your interest and alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.