Graphic Designer (Marketing)

📍 Job Overview

Job Title: Graphic Designer (Marketing)

Company: JoVE

Location: India

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2026-09-18

Experience Level: Mid-Level (4-6 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is instrumental in producing high-quality, brand-consistent marketing collateral across digital and print mediums, directly supporting global marketing initiatives.

• The Graphic Designer will leverage both traditional design software and AI-assisted tools to enhance efficiency and creativity in campaign asset creation.

• A key aspect involves adapting and maintaining JoVE's corporate brand identity across diverse platforms, campaigns, and languages to ensure a unified visual message.

• This position requires a proactive approach to workflow optimization, particularly in integrating AI to streamline production processes and reduce turnaround times.

📝 Enhancement Note: While the title is "Graphic Designer (Marketing)", the emphasis on AI integration, HubSpot CMS, HTML/CSS for landing pages, and workflow optimization strongly positions this role within the broader scope of Marketing Operations or Creative Operations, focusing on the efficient production and deployment of marketing assets. The requirement for AI to assist in coding and prototyping for HubSpot further solidifies this operational focus.

📈 Primary Responsibilities

• Design and produce a wide range of marketing collateral, including but not limited to flyers, brochures, social media graphics (posts, carousels), email banners, presentations, event materials, booth graphics, and landing page assets.

• Ensure rigorous adherence to JoVE's brand guidelines, adapting approved designs across various formats, platforms, audiences, campaigns, and languages while maintaining visual and brand consistency.

• Prepare professional, print-ready artwork, demonstrating a solid understanding of technical requirements such as bleed, trim, safe areas, resolution, color modes, and large-format production necessities.

• Build and update sections within HubSpot landing pages, utilizing Rich Text modules, HTML, and CSS to create engaging and functional web content.

• Apply practical HTML/CSS knowledge to modify layouts, troubleshoot responsive design issues, and review, debug, and optimize AI-generated code for improved performance and accuracy.

• Utilize generative AI and AI-assisted design tools for rapid prototyping of initial concepts, aiding marketing teams in establishing and approving visual directions before final production.

• Visually prototype landing page sections using AI tools where appropriate, then translate approved concepts into functional HTML/CSS for implementation within HubSpot.

• Proactively identify and implement opportunities to integrate AI into design and production workflows to reduce repetitive tasks and improve turnaround times without compromising quality or brand consistency.

• Collaborate effectively with internal teams including Marketing, Studio, Brand, Events, and Sales, accurately incorporating stakeholder feedback and delivering work within agreed timelines.

• Translate complex marketing objectives and business terminology into clear design hierarchies, effective visual communication strategies, and precise production requirements.

📝 Enhancement Note: The inclusion of HubSpot CMS responsibilities, HTML/CSS coding for web assets, and the emphasis on AI for workflow optimization and code generation indicate a strong operational component. The responsibility to "translate marketing objectives and business terminology into clear design hierarchy" highlights a strategic element beyond pure design execution, requiring an understanding of GTM strategies.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Marketing, Communications, or a related field is often preferred for roles of this nature, providing a foundational understanding of design principles and marketing strategy.

Experience: 4-6 years of professional experience in graphic and marketing design, with a demonstrated track record of producing high-quality digital and print assets for marketing campaigns.

Required Skills:

• Strong portfolio showcasing experience in digital campaigns, social media graphics, print collateral, presentations, event materials, and consistent brand application.

• Excellent understanding of core design principles: layout, typography, visual hierarchy, composition, and corporate brand systems.

• High proficiency in Canva, essential for day-to-day design production and rapid asset creation.

• Proficiency in Adobe Illustrator, particularly for creating vector artwork, booth graphics, and preparing files for large-format and print production.

• Working knowledge of Adobe Photoshop for effective image editing and asset preparation for digital and print use.

• Practical knowledge of HTML and CSS, enabling the ability to troubleshoot, modify code, and ensure responsiveness and styling accuracy, rather than solely relying on AI-generated output.

• Comfort and practical experience using generative AI and AI-assisted creative tools for visual exploration, prototyping, coding assistance, and workflow optimization.

• Ability to apply independent design judgment and quality control to AI-generated outputs, ensuring adherence to brand guidelines and high-quality standards.

• Excellent attention to detail, strong communication skills (written and verbal), and robust organizational abilities.

• Proven ability to manage multiple projects concurrently with minimal supervision, meeting deadlines consistently. Preferred Skills:

• Previous experience with HubSpot landing pages or similar Content Management System (CMS) platforms.

• Experience with AI tools specifically for code generation and debugging.

• Familiarity with project management tools (e.g., Asana, Trello, Monday.com) for workflow tracking.

• Basic understanding of UX/UI principles for web asset design.

📝 Enhancement Note: The experience requirement is clearly stated as "4-6 years", positioning this role as mid-level. The specific mention of Canva as a primary tool, alongside Adobe Suite, indicates a focus on efficient, scalable design production. The HTML/CSS and HubSpot requirement moves this beyond a purely creative role into operations, requiring technical aptitude for digital asset deployment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a minimum of 4-6 years of graphic and marketing design experience.

• Showcase a diverse range of projects including digital campaigns, social media graphics, print collateral (flyers, brochures), presentations, event materials, and booth graphics.

• Evidence of adapting designs across different formats, platforms, and languages while maintaining strict brand consistency.

• Examples of print-ready artwork preparation, highlighting understanding of technical specifications for production.

• Projects that illustrate the ability to translate marketing objectives into effective visual solutions.

• If possible, include examples of work involving CMS platforms like HubSpot or any work that leveraged AI in the design process. Process Documentation:

• Showcase an understanding of a structured design process from brief interpretation to final asset delivery.

• Demonstrate experience in adapting designs for various channels and ensuring cross-channel consistency.

• Include examples of how you've managed project timelines and stakeholder feedback to deliver assets efficiently.

• If applicable, illustrate how you've used tools or methodologies to improve design production speed or quality.

📝 Enhancement Note: The portfolio requirement is critical for this role. The emphasis on brand consistency, print-readiness, and the specific tools (Canva, Adobe Suite) means the portfolio should reflect proficiency in these areas. The mention of AI integration suggests candidates might benefit from showcasing projects where AI was used to enhance efficiency or explore creative directions.

💵 Compensation & Benefits

Salary Range: For a Graphic Designer with 4-6 years of experience in India, specializing in marketing collateral and AI integration, the estimated annual salary range is ₹7,00,000 to ₹12,00,000. This estimate is based on regional salary benchmarks for mid-level design roles in India, considering the additional technical skills in HTML/CSS and HubSpot, and the growing demand for AI-proficient creatives.

Benefits:

• Competitive compensation package, reflecting the candidate's experience and skillset.

• Fully remote work arrangement, offering flexibility and work-life balance.

• Direct impact on accelerating science research and education through JoVE's platform.

• Opportunity to work with global teams, fostering international collaboration and diverse perspectives.

• A strong internal promotion culture, providing a clear path for career advancement within the company.

• Access to professional development and learning opportunities, particularly in AI and digital marketing technologies.

Working Hours: The standard working hours are expected to be around 40 hours per week, aligning with full-time employment. Given the fully remote nature and global team interaction, flexibility may be required to accommodate different time zones, but core working hours will likely align with Indian business hours.

📝 Enhancement Note: The salary range is an estimation for India based on industry averages for a mid-level Graphic Designer with specialized marketing operations skills. The benefits listed are directly from the job description, with added context for operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Scientific Research & Education Technology (EdTech), specifically a video platform for scientific research. This industry demands accuracy, clarity, and a commitment to advancing knowledge.

Company Size: JoVE has a growing global presence with offices in the USA, UK, Australia, and India, serving over 1,000 institutional clients worldwide. This suggests a mid-to-large sized organization with established processes but also room for growth and innovation.

Founded: JoVE was founded to address the need for effective video resources in scientific research and education. Its growth signifies a successful model in providing valuable content and services to academic and research institutions.

Team Structure:

• The Graphic Designer will be part of the in-house Marketing team, likely working closely with marketing managers, content creators, and potentially a dedicated design studio or operations lead.

• Collaboration will extend to other departments such as Brand, Events, and Sales, requiring clear communication and project management skills.

• The reporting structure will likely involve a Marketing Manager or Creative Director overseeing the design function. Methodology:

• JoVE emphasizes quality and brand consistency across its vast content library and marketing materials.

• The integration of AI suggests a forward-thinking approach to workflows, aiming for efficiency without sacrificing quality.

• Cross-functional collaboration is key to ensuring marketing assets align with broader business objectives and campaign strategies.

Company Website: https://www.jove.com/

📝 Enhancement Note: The company's focus on scientific research implies a culture that values precision, clarity, and innovation. The growth trajectory suggests a dynamic environment. The role's placement within Marketing and its cross-functional nature highlight the operational importance of this position in supporting Go-To-Market efforts.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level (4-6 years of experience). It requires independent execution of design tasks, application of technical skills (HTML/CSS, HubSpot), and the ability to integrate new technologies like AI into established workflows. It's a hands-on role focused on production and optimization.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Creative Lead, or potentially a Marketing Operations Manager who oversees the efficient production and deployment of marketing assets. This structure emphasizes project management and alignment with marketing strategies.

Operations Impact: This role has a significant impact on JoVE's Go-To-Market (GTM) strategy by ensuring all marketing materials are visually appealing, brand-consistent, and effectively communicate campaign objectives. High-quality collateral directly supports lead generation, brand awareness, and sales enablement efforts. The integration of AI and CMS skills further enhances operational efficiency, contributing to faster campaign launches and cost-effectiveness.

Growth Opportunities:

• Operations Skill Development: Deepen expertise in HubSpot CMS, HTML/CSS for marketing applications, and advanced AI-assisted design and coding workflows.

• Specialization: Potentially specialize in areas like digital campaign design, event collateral production, or front-end development for marketing assets.

• Leadership Potential: With demonstrated success and leadership in optimizing design processes, opportunities may arise to mentor junior designers or lead specific design projects.

• Career Advancement: JoVE's "strong promotion from within culture" suggests clear pathways to senior designer roles, creative lead positions, or roles within marketing operations management.

📝 Enhancement Note: The growth analysis focuses on how this role can evolve within the marketing operations and creative operations space, emphasizing technical skill development and process improvement leadership.

🌐 Work Environment

Office Type: Fully Remote. This indicates a distributed workforce where collaboration and communication are primarily digital.

Office Location(s): While the role is remote, the company has offices in the USA, UK, Australia, and India, and the specific remote position is based in India. This allows for a global team dynamic while adhering to local employment regulations.

Workspace Context:

• Collaborative Environment: Expect regular digital interactions via video calls, chat platforms (e.g., Slack, Teams), and project management tools. The remote nature necessitates proactive communication and engagement.

• Tools and Technology: Access to a suite of design software (Canva, Adobe Creative Suite), AI tools, and potentially a project management system. The company's reliance on HubSpot for landing pages means familiarity with its interface is key.

• Team Interaction: Opportunities for interaction will be through scheduled meetings, virtual team-building activities, and cross-functional project collaboration.

Work Schedule: The role is full-time, likely adhering to standard Indian business hours (Asia/Kolkata timezone), but flexibility might be necessary for global team collaboration. The remote setup allows for some autonomy in managing one's schedule as long as deadlines and meeting commitments are met.

📝 Enhancement Note: The fully remote aspect necessitates strong self-management and digital communication skills. The context highlights how remote work is managed within a global company, emphasizing digital collaboration tools and practices.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational skills and experience.

• Technical/Skills Assessment: This may involve a design challenge or a review of specific portfolio pieces demonstrating proficiency in Canva, Adobe Suite, and potentially HTML/CSS or HubSpot.

• Hiring Manager Interview: Discussion about your experience, approach to design, collaboration style, and understanding of marketing objectives.

• Cross-functional/Team Interview: Meeting with potential team members (e.g., marketing, brand) to assess cultural fit, communication skills, and ability to integrate feedback.

• Final Interview: Possibly with a senior leader to discuss career aspirations and overall fit with JoVE's mission.

Portfolio Review Tips:

• Highlight AI Integration: Showcase projects where you effectively used AI tools for concept generation, prototyping, or workflow enhancement. Clearly explain the AI's role and your contribution.

• Demonstrate Brand Consistency: Include examples that clearly show your ability to maintain brand integrity across multiple deliverables and platforms.

• Showcase Technical Proficiency: For print pieces, ensure clear examples of print-ready files. For digital, include examples of HubSpot landing page elements or responsive designs.

• Quantify Impact: If possible, use metrics or specific examples to illustrate how your designs contributed to marketing campaign success (e.g., increased engagement, improved conversion rates).

• Tailor to JoVE: Research JoVE's current marketing materials and brand voice. Showcase work that aligns with their aesthetic and industry.

Challenge Preparation:

• Be prepared for a design challenge that might involve creating social media graphics, adapting a design for a different format, or a quick prototype for a landing page section.

• Practice articulating your design process, rationale, and how you incorporated feedback or utilized AI.

• Understand JoVE's mission and target audience to inform your approach to any design tasks.

• Prepare to discuss your experience with HubSpot, HTML/CSS, and your comfort level with AI tools.

📝 Enhancement Note: The interview process and portfolio review are tailored to the specific requirements of this role, emphasizing practical design skills, technical aptitude, and the ability to integrate AI. The advice focuses on demonstrating the unique blend of creative and operational skills required.

🛠 Tools & Technology Stack

Primary Tools:

• Canva: The primary tool for day-to-day design production. Proficiency is essential for rapid asset creation and brand consistency.

• Adobe Illustrator: Crucial for vector artwork, booth graphics, large-format, and print production. Requires strong technical skills for high-quality output.

• Adobe Photoshop: Necessary for image editing, retouching, and preparing assets for various digital and print applications.

Analytics & Reporting:

• While not a primary focus for this role, understanding how designs perform in HubSpot or on social media platforms will be beneficial. Familiarity with basic analytics to inform design choices is a plus. CRM & Automation:

• HubSpot: Key for building and updating landing page sections. Practical knowledge of its CMS capabilities (Rich Text modules, HTML, CSS) is highly preferred.

• AI-Assisted Design Tools: Generative AI tools for visual exploration, prototyping, and potentially code generation/assistance. The ability to integrate these into workflows is a significant advantage.

📝 Enhancement Note: The technology stack highlights a blend of industry-standard design tools and specific marketing operations platforms (HubSpot) along with emerging AI technologies, reflecting the operational nature of the role.

👥 Team Culture & Values

Operations Values:

• Quality & Precision: Reflecting JoVE's scientific mission, there's an expectation of high-quality, accurate, and well-executed design work.

• Brand Consistency: A core value, ensuring all visual communications align with JoVE's established brand identity.

• Efficiency & Innovation: Embracing new tools like AI to streamline processes and improve turnaround times, demonstrating a commitment to modern operational practices.

• Collaboration & Communication: Working effectively with diverse internal teams, incorporating feedback, and maintaining clear communication channels, especially in a remote setting.

• Impact-Driven: Understanding how design contributes to JoVE's overall mission of accelerating science research and education.

Collaboration Style:

• Digital-First: Communication and collaboration will primarily occur through digital channels (email, Slack/Teams, video conferencing).

• Cross-Functional Integration: Expect to work closely with marketing strategists, content creators, and potentially sales teams, requiring an ability to understand and translate different departmental needs into visual assets.

• Feedback-Oriented: A culture that values constructive feedback for continuous improvement of both designs and processes.

• Proactive Engagement: In a remote environment, proactive communication and contribution are vital for successful teamwork.

📝 Enhancement Note: The culture and values are inferred based on the company's industry, the role's responsibilities, and the emphasis on remote collaboration and AI integration, aligning with modern operational team dynamics.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality with AI: Effectively integrating AI into workflows requires careful oversight to ensure the final output meets high-quality standards and brand guidelines, rather than just relying on AI-generated content.

• Managing Global Stakeholder Feedback: Collaborating with teams across different time zones and cultural backgrounds can present communication challenges.

• Adapting to Evolving AI Tools: The rapid pace of AI development requires continuous learning and adaptation to leverage new functionalities effectively.

• Maintaining Brand Consistency Across Diverse Assets: Ensuring a unified brand voice and visual identity across a wide array of digital and print materials can be complex.

Learning & Development Opportunities:

• AI in Design & Marketing: Gain hands-on experience and expertise in utilizing cutting-edge AI tools for creative production and workflow automation.

• HubSpot CMS Mastery: Develop advanced skills in using HubSpot for marketing asset deployment, including custom module creation and basic front-end development.

• Print & Large-Format Production: Deepen technical knowledge in preparing artwork for various printing needs, from small flyers to large booth graphics.

• Cross-functional Project Exposure: Work on diverse marketing campaigns, gaining insights into broader Go-To-Market strategies and how design supports them.

• Remote Work Best Practices: Enhance skills in digital communication, asynchronous collaboration, and self-management within a distributed team environment.

📝 Enhancement Note: This section focuses on potential hurdles and the learning trajectory specifically for a role that blends creative design with operational efficiency and emerging technologies.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a social media campaign for a new scientific research video series on JoVE, considering brand consistency and engagement?" (Prepare to discuss your process, target audience, and potential AI integrations).

• "Describe a time you had to adapt a design for multiple platforms or languages. What challenges did you face, and how did you overcome them?" (Focus on your process for maintaining consistency and managing variations).

• "How do you integrate AI tools into your design workflow? Can you provide an example of how AI helped you improve efficiency or explore creative directions?" (Be specific about the tools used and your role in refining AI output). Company & Culture Questions:

• "What interests you about JoVE's mission to accelerate science research and education?" (Research JoVE's impact and articulate your connection to it).

• "How do you ensure brand consistency across all your design work, especially in a remote, global environment?" (Discuss your systematic approach and communication strategies).

• "Describe your experience working with HubSpot. What are some of the key features you've used for landing pages or email marketing?" (Highlight practical experience and your understanding of its operational utility). Portfolio Presentation Strategy:

• Structure Your Presentation: Organize your portfolio logically, perhaps by project type or by showcasing your skills in Canva, Adobe Suite, HTML/CSS, and AI.

• Tell a Story for Each Project: For key pieces, explain the brief, your design process, the tools used (mentioning AI where applicable), challenges faced, and the outcome/impact.

• Highlight Technical Skills: Clearly demonstrate your print-readiness capabilities and your ability to work with HTML/CSS for HubSpot.

• Be Ready to Discuss AI: Articulate how you use AI as a tool to enhance your creativity and efficiency, not as a replacement for your skills.

• Engage and Ask Questions: Be prepared to answer questions about your work and ask insightful questions about the team, company culture, and the role's future.

📝 Enhancement Note: The interview preparation is designed to help candidates showcase their unique blend of design talent, technical operations skills, and forward-thinking approach to AI integration within a marketing context.

📌 Application Steps

To apply for this Graphic Designer (Marketing) position:

• Submit your application through the provided Workable link, ensuring all requested fields are completed accurately.

• Curate Your Portfolio: Select your strongest and most relevant projects. Prioritize examples that showcase your proficiency in Canva, Adobe Illustrator, Adobe Photoshop, brand consistency, print production, and any experience with HubSpot or AI-assisted design. Tailor the selection to highlight the specific requirements of this role.

• Optimize Your Resume: Clearly articulate your 4-6 years of experience. Use keywords from the job description, such as "Graphic Design," "Marketing Collateral," "Canva," "Adobe Creative Suite," "HTML," "CSS," "HubSpot," and "Generative AI." Quantify achievements where possible.

• Prepare for AI Discussion: Be ready to discuss your practical experience with AI tools in design and coding. Think about specific examples of how you've used them to improve efficiency or explore creative options.

• Research JoVE: Understand JoVE's mission, target audience, and current marketing efforts. This will help you tailor your application and demonstrate genuine interest during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.