Content Designer Sênior

📍 Job Overview

Job Title: Content Designer Sênior

Company: iFood

Location: Osasco, São Paulo, Brazil

Job Type: Full-Time

Category: Content Design / UX Writing / Product Operations

Date Posted: September 18, 2026

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Drive the definition and implementation of content standards, conversational flows, and AI-driven user experiences across iFood's diverse product ecosystem.

• Lead user research initiatives from discovery through validation to inform content strategy and design decisions.

• Develop and maintain scalable content governance frameworks, including content libraries and AI prompt design guidelines.

• Collaborate cross-functionally with Product, Design, Legal, and Engineering teams to ensure consistent, compliant, and user-centric content.

• Translate complex business rules and regulatory requirements into accessible and effective user communications.

📝 Enhancement Note: This role is positioned as a Senior Content Designer, indicating a need for strategic thinking, leadership in defining content standards, and significant experience in complex product environments, particularly those with regulatory oversight. The emphasis on AI, RAG, and prompt design suggests a forward-looking approach to content and user experience.

📈 Primary Responsibilities

• Define and enforce language standards, controlled vocabularies, and conversational patterns across all iFood platforms (consumer app, merchant platform, fintech, etc.).

• Design and validate AI-powered user experiences, including agents, RAG implementations, and multi-persona journeys.

• Conduct comprehensive user research (qualitative and quantitative) to inform content strategy, validate designs, and optimize user journeys.

• Create and maintain scalable content governance tools, such as content libraries, Figma plugins, and AI prompt templates.

• Partner closely with Product, Design, Legal, and Engineering teams to ensure content accuracy, consistency, and regulatory compliance.

• Standardize error messages and product text across various user journeys to guarantee clarity and uniformity.

• Develop accessible and effective language for virtual AI agents and complex conversational flows.

• Translate intricate business rules into clear, actionable content strategies and guidelines.

• Create and update user personas, semantic maps, and conduct content testing to enhance user experience.

• Proactively identify and resolve content-related impediments, fostering collaboration and innovation.

📝 Enhancement Note: The responsibilities highlight a blend of strategic content definition, hands-on design and research, and operational governance. The requirement to translate complex business rules and regulatory requirements into accessible content points to a critical role in ensuring compliance and user understanding within a regulated industry.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Communications, Linguistics, Human-Computer Interaction, UX Design, or a related field is typically expected for a Senior Content Designer role. Equivalent practical experience will also be considered.

Experience: 5-10 years of experience in UX Writing, Content Strategy, and product design, with a strong focus on scalability and governance.

Required Skills:

• Deep expertise in UX Writing and Content Strategy, emphasizing scalability and governance.

• Proven ability to conduct independent qualitative and quantitative user research, including persona development, semantic mapping, and content testing.

• Experience designing and implementing AI-driven experiences (agents, RAG, prompt design).

• Familiarity with navigating regulatory requirements and collaborating with legal teams.

• Strong interpersonal and communication skills for cross-functional collaboration and stakeholder management.

• Proficiency in design and collaboration tools such as Figma, Miro, and other cloud-based platforms.

• Ability to translate complex business rules into clear, user-friendly content strategies.

• Proactive problem-solving and ability to "unlock" and connect people and solutions.

• A "vision of ownership" mentality, focused on building scalable tools rather than just delivering ad-hoc content. Preferred Skills:

• Previous experience in high-volatility companies or products with significant regulatory oversight.

• Experience building scalable content management tools, such as content libraries and integrated Figma plugins.

• Familiarity with conversational design, chatbots, and advanced prompt development.

• Experience in conversational AI projects and advanced prompt engineering.

• Collaborative leadership skills, facilitating communication across multidisciplinary teams.

• Analytical profile with a strategic vision to align content with business objectives and innovation.

• Fluency in Agile methodologies and user-centered design practices.

📝 Enhancement Note: The requirements emphasize a strategic and hands-on approach to content design, with a particular focus on areas like AI, regulatory compliance, and scalable governance. The preference for candidates with experience in high-volatility or regulated environments suggests the demanding nature of the role within iFood's operational landscape.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrations of strategic content design initiatives, showcasing the ability to define and scale content standards.

• Case studies detailing user research methodologies (qualitative and quantitative) and their impact on content decisions.

• Examples of AI-driven content experiences designed, including prompt design strategies and their outcomes.

• Evidence of creating and implementing scalable content governance tools (e.g., content libraries, style guides, Figma plugins).

• Projects illustrating collaboration with cross-functional teams (Product, Design, Legal) and successful navigation of complex requirements.

• Documentation of how complex business rules or regulatory constraints were translated into user-friendly content. Process Documentation:

• Workflow designs for user research, content creation, and validation processes.

• Implementation plans for content governance frameworks and scalable tools.

• Metrics and analysis demonstrating the impact of content strategies on user experience, engagement, and compliance.

• Methodologies for A/B testing content variations and iterating based on data.

📝 Enhancement Note: A strong portfolio is crucial for this role, especially for demonstrating strategic thinking, research capabilities, and experience with complex product environments. The emphasis on scalability and governance suggests that candidates should showcase how they've built repeatable processes and tools.

💵 Compensation & Benefits

Salary Range: For a Senior Content Designer in Osasco, São Paulo, Brazil, with 5-10 years of experience, the estimated salary range is R$ 9.000 to R$ 15.000 per month, depending on experience and specific qualifications. This estimate is based on market research for similar roles in the tech industry in the São Paulo metropolitan area, considering the company's size and industry.

Benefits:

• Comprehensive health and dental insurance plans.

• Meal vouchers (Vale Refeição) and Food vouchers (Vale Alimentação).

• Life insurance.

• Partnership programs and discounts with various establishments.

• Opportunities for professional development and continuous learning.

• Potential for stock options or performance-based bonuses (typical for senior roles in tech).

• Support for remote work flexibility or hybrid arrangements where applicable (though this role is specified as on-site).

Working Hours: Standard full-time hours, likely around 40 hours per week, with potential for some flexibility depending on project needs and team agreements.

📝 Enhancement Note: Salary ranges are estimated based on common industry benchmarks for senior-level UX/Content Design roles in major Brazilian tech hubs like São Paulo. Benefits are typical for large Brazilian tech companies and are assumed to be competitive.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (specifically, a leading Latin American platform for food delivery, e-commerce, fintech, and more). iFood operates in a dynamic, fast-paced market characterized by rapid innovation and intense competition.

Company Size: Large (iFood is a major tech company in Latin America, employing thousands of individuals across various functions). This size implies structured processes, opportunities for specialization, and potential for significant impact.

Founded: iFood was founded in 2011, growing from a food delivery service to a comprehensive ecosystem of digital solutions. This history suggests a culture that values innovation, adaptability, and continuous growth.

Team Structure:

• The Content Designer will likely be part of a broader Product Design or UX team, working closely with Product Managers, UX Researchers, and Engineers.

• Collaboration is expected to be cross-functional, involving teams across different business units (e.g., Food Delivery, Marketplace, Fintech, Payments).

• The reporting structure will likely involve a Design Lead or Head of Product Design, with direct guidance on project priorities and career development. Methodology:

• Data-driven decision-making, leveraging user research and analytics to inform strategy.

• Agile and Lean methodologies for product development and content iteration.

• Emphasis on user-centered design principles to create intuitive and effective experiences.

• Collaborative problem-solving and continuous improvement through feedback loops.

Company Website: https://www.ifood.com.br/

📝 Enhancement Note: iFood's culture is likely to be innovative, fast-paced, and data-driven, typical of successful tech companies in Latin America. The "vision of ownership" and cross-functional collaboration are key cultural indicators for this role.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level position, indicating significant autonomy, strategic input, and potential mentorship responsibilities. The role requires not just execution but also the ability to define and shape content strategy and governance.

Reporting Structure: The Senior Content Designer will likely report to a Design Lead, UX Manager, or Head of Product. They will work closely with Product Managers, UX Designers, Researchers, and Engineering teams, requiring strong collaboration and influence skills.

Operations Impact: The role has a direct impact on user experience, product adoption, regulatory compliance, and brand consistency across iFood's vast ecosystem. Effective content design can significantly influence customer satisfaction, operational efficiency, and brand perception.

Growth Opportunities:

• Specialization: Deep