Senior Product Designer - CRO, London, UK

📍 Job Overview

Job Title: Senior Product Designer - CRO

Company: Eucalyptus

Location: London, United Kingdom

Job Type: Full-time

Category: Product Design / Growth Operations

Date Posted: 2026-09-18

Experience Level: 5-8 years

Remote Status: Hybrid (3 days in office)

🚀 Role Summary

• Own the end-to-end design of high-leverage acquisition surfaces, including landing pages and conversion components, to help patients make informed health decisions.

• Partner with the CRO manager to design, execute, and analyze A/B tests to continuously improve conversion rates and patient outcomes.

• Translate complex medical information into clear, credible, and human-centered design solutions that build trust and encourage patient engagement.

• Contribute to the evolution of the design system by creating modular components and templates, while also crafting bespoke, high-impact pages when necessary.

📝 Enhancement Note: This role is positioned as a Senior Product Designer with a strong emphasis on Conversion Rate Optimization (CRO) and Growth Operations. The core focus is on designing and optimizing acquisition funnels that drive patient acquisition and engagement in a regulated healthcare environment. The role requires a blend of design craft, analytical thinking, and a deep understanding of user psychology in high-stakes decision-making scenarios.

📈 Primary Responsibilities

• Design and iterate on all acquisition surfaces, including landing pages, conversion components, and interstitial moments (e.g., clinical quiz and consult forms), to maximize clarity, credibility, and patient decision-making.

• Develop clear, structured arguments within each design element to articulate the problem, solution, proof points, process, value proposition, and address potential blockers.

• Translate complex clinical language and data into easily understandable and trustworthy content through effective information architecture, data visualization, and UX writing.

• Implement progressive disclosure, reveals, and interactive data elements to allow users to explore information depth as needed.

• Utilize motion and pacing intentionally to guide the user journey, maintain engagement, and drive forward momentum through the conversion funnel.

• Ensure a cohesive and unbroken brand story from advertising touchpoints through to landing pages and subsequent interactions.

• Collaborate closely with CRO managers to formulate hypotheses, design A/B tests, analyze results, and translate insights into actionable design improvements.

• Develop and present compelling evidence-based proof points to build trust and gain buy-in for design decisions in a regulated market.

• Contribute to the continuous improvement of the design system by composing from primitives, owning signature components, and developing flexible page templates.

• Conduct user research and usability testing to inform design iterations and validate hypotheses.

📝 Enhancement Note: The responsibilities highlight a highly analytical and results-driven design approach. The emphasis on "designing every page as an argument" and "making the case on every surface" indicates a need for designers who can think strategically about persuasion and user motivation within a conversion context. The integration of AI tools for prototyping and workflow enhancement is also a key responsibility.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating relevant skills and experience is paramount. A background in Design, Human-Computer Interaction, Psychology, or a related field would be beneficial.

Experience: Typically 5 to 8 years in product design, with a proven track record of conversion-focused design and A/B testing on acquisition surfaces.

Required Skills:

• Problem Definition: Ability to define and shape problems using data and research to identify the most impactful surfaces and experiments.

• Visual Craft: Exceptional typography, spacing, color, motion, and micro-interaction design skills, applied with intent and purpose.

• Accessibility Design: Designing inclusively and understanding the rationale behind accessibility standards to make informed design decisions.

• Systems Thinking: Ability to design in modules, compose from design system primitives, own signature components, and build flexible page templates.

• Product and Commercial Sense: Understanding of conversion rates, cost per acquisition, funnel drop-off, and the ability to articulate design decisions in terms of business metrics.

• UX Writing & Copywriting: Skill in crafting persuasive and guiding copy that is accurate, compliant, and human-centered, particularly within a regulated market.

• User Research & Usability Testing: Proficiency in conducting research and testing to inform design iterations and validate hypotheses.

• Prototyping: Experience with tools like Claude Code and Cursor for prototyping in real code.

Preferred Skills:

• Experience in the healthcare or digital health sector.

• Familiarity with specific CRO methodologies and experimentation platforms.

• Experience with data visualization tools and techniques.

• Ability to create interstitial illustrations for quiz and consult flows.

• Experience working with AI-assisted workflows.

📝 Enhancement Note: The required skills emphasize a blend of creative design expertise with a strong analytical and business-oriented mindset. The specific mention of AI tools like Claude Code and Cursor suggests a forward-thinking approach to design and development, requiring candidates to be comfortable with modern workflows. The emphasis on "weak craft is a no" underscores the high standard for visual execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase work where complex information was simplified and effectively communicated to facilitate patient decision-making.

• Include examples of landing pages or acquisition funnels that demonstrate clear storytelling, detailed information hierarchy, and empathetic design.

• Present evidence of how design decisions were informed by user empathy and the specific needs of individuals at critical health decision points.

• Demonstrate the outcome of your design work, including specific metrics moved (e.g., conversion rates) and the A/B testing process that led to those results.

• Highlight the integration of UX writing and visual design, showing how both elements contribute to persuasion and guidance. Process Documentation:

• Document the end-to-end design process, from problem definition and research to information architecture, UX writing, and composition from the design system.

• Detail your approach to designing A/B tests, including hypothesis formulation, experiment sizing, and honest analysis of results.

• Showcase your methods for conducting independent research and usability testing to feed into the iterative design and experimentation loop.

• Provide examples of how you maintain a clean line between the atomic layer owned by the design system and bespoke components you create.

📝 Enhancement Note: The portfolio requirements are highly specific, focusing on demonstrable impact in conversion optimization and the ability to handle complex, regulated information. Candidates must be prepared to show not just the final designs, but the entire process, including research, testing, and quantifiable results. The emphasis on "evidence you designed with empathy" and "the number you moved" are critical evaluation points.

💵 Compensation & Benefits

Salary Range: Based on industry standards for Senior Product Designers with 5-8 years of experience in London, UK, specializing in CRO and growth, the estimated salary range is £70,000 - £95,000 per annum. This range considers the high demand for specialized design skills in a competitive tech and health-tech market, as well as the cost of living in London.

Benefits:

• Ownership: Employee options program, providing a stake in the company's growth.

• Professional Development: Annual development budget and 3 days of dedicated professional development leave to foster skill enhancement.

• Health & Wellness: Private health insurance through Vitality or a monthly wellness allowance.

• Work-Life Balance: 25 days of holiday, enhanced parental leave, and the flexibility to work from anywhere for 3 weeks per year.

• Collaborative Environment: Hybrid work setup with 3 days per week in the Old Street office, fostering focus and collaboration.

• Team Engagement: Vibrant office culture with regular social events, clubs, sports, and seasonal gatherings.

Working Hours: Standard full-time working hours are expected, likely around 40 hours per week, with flexibility offered within the hybrid work model and the ability to work remotely for a portion of the year.

📝 Enhancement Note: The salary estimate is based on market data for similar roles in London, considering the seniority, specialized skill set (CRO, growth), and the regulated industry context. The benefits package is comprehensive, reflecting a commitment to employee well-being, growth, and work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Healthcare / Health-Tech. Eucalyptus is part of Hims & Hers, a global leader in personalized health and wellness, focusing on making good health last a lifetime, particularly in managing chronic conditions like obesity.

Company Size: Part of Hims & Hers, a significant global entity. Eucalyptus itself supports patients across 5 markets and has achieved NICE endorsement for NHS services.

Founded: Eucalyptus is behind Juniper, a leading weight-management program, and a family of digital health clinics (Pilot, Kin, Skin).

Team Structure:

• The role operates within a design team that is collaborative and focused on continuous improvement.

• You will work closely with CRO managers, product managers, engineers, and clinical partners.

• The reporting structure likely places this role under a Head of Design or a similar senior design leadership position, with direct collaboration with growth and product teams. Methodology:

• Data-Driven Design: Decisions are heavily influenced by data, A/B testing results, and user research.

• Patient-Centric Approach: Prioritizing patient outcomes, safety, and well-being in all design decisions.

• Iterative Optimization: Continuous improvement through a build-measure-learn loop, with a strong focus on CRO.

• Systems Thinking: Building and leveraging design systems for efficiency and consistency.

Company Website: eucalyptus.health

📝 Enhancement Note: Eucalyptus operates in a highly regulated and impactful sector. The company culture is likely to be fast-paced, evidence-based, and deeply focused on patient outcomes and measurable growth. The integration with Hims & Hers suggests a robust operational framework and significant growth ambitions.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, indicating a significant level of individual contribution, ownership, and influence. It requires a strong command of design principles, CRO strategies, and the ability to mentor or guide less experienced designers. The "Senior" title suggests responsibility for key product areas and strategic input.

Reporting Structure: You will report to a design leadership role and work cross-functionally with CRO, Product Management, Engineering, and Clinical teams. This structure emphasizes collaboration and shared ownership of growth objectives.

Operations Impact: The primary impact of this role is on patient acquisition and engagement. By optimizing conversion funnels, you will directly contribute to the number of people who begin life-changing treatments, thereby impacting both patient lives and business growth (e.g., patient numbers, revenue). The role is critical in translating the company's mission into tangible patient journeys.

Growth Opportunities:

• Skill Specialization: Deepen expertise in CRO, growth design, UX writing for regulated markets, and AI-assisted design workflows.

• Leadership Development: Potential to lead design initiatives for critical acquisition surfaces, mentor junior designers, and influence product strategy.

• Cross-Functional Exposure: Gain extensive experience working with diverse teams (product, engineering, clinical, marketing) on complex healthcare challenges.

• Career Progression: Opportunity to advance into Lead Product Designer, Design Manager, or specialized Growth Design roles within Eucalyptus or Hims & Hers.

• Industry Impact: Contribute to scaling evidence-based care and significantly impact millions of lives globally.

📝 Enhancement Note: The career path for a Senior Product Designer in a growth-focused role like this often involves a deep dive into performance marketing, funnel optimization, and user psychology. Growth within Eucalyptus is tied to both design craft and measurable business impact.

🌐 Work Environment

Office Type: Eucalyptus offers a hybrid work setup with an office designed for focus and collaboration. The office environment is described as "vibrant," suggesting a dynamic and engaging atmosphere.

Office Location(s): The role is based in London, UK, with a specific mention of the "Old Street office," a well-known tech hub area.

Workspace Context:

• Collaborative Spaces: The office is designed to facilitate teamwork, idea exchange, and cross-functional interaction.

• Focus Zones: While collaborative, the environment also supports individual focus, essential for detailed design work and analysis.

• Technology: Access to modern design and collaboration tools, including AI-assisted tools for prototyping and workflow enhancement.

• Team Interaction: Opportunities to connect with colleagues through regular socials, clubs, and events, fostering a strong team culture.

Work Schedule: The hybrid model requires 3 days per week in the Old Street office, with flexibility for the remaining days. This structure aims to balance in-person collaboration with personal flexibility.

📝 Enhancement Note: The hybrid model in a tech-centric location like Old Street indicates a modern work environment that values both collaboration and individual productivity, catering to the needs of designers who require focused time and team synergy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, portfolio, and resume, likely by a recruiter, focusing on core requirements and demonstrable CRO/growth design experience.

• Portfolio Review: A dedicated session where you present your portfolio, focusing on specific case studies that demonstrate your ability to design for conversion, handle complexity, and achieve measurable results. Expect to discuss your process, rationale, and the outcomes of your work.

• Design Challenge/Exercise: Potentially a take-home assignment or a live design exercise focused on a specific conversion problem, requiring you to apply your skills in problem definition, design, and strategic thinking.

• Hiring Manager/Team Interviews: Discussions with the hiring manager and potential team members (e.g., CRO manager, product lead) to assess your fit with the team, communication style, and depth of understanding in product and commercial sense.

• Final Interview: May involve senior leadership to discuss strategic alignment and overall suitability for the role and company.

Portfolio Review Tips:

• Curate Selectively: Choose 2-3 strong case studies that best showcase your CRO, growth design, and complex information design skills.

• Structure Your Narrative: For each case study, clearly articulate: the problem, your role and responsibilities, your design process (research, ideation, iteration), the solutions you designed, the testing conducted, and the quantifiable results achieved.

• Highlight Impact: Emphasize the metrics you moved and clearly explain how your design decisions contributed to those outcomes. Use before-and-after examples where possible.

• Showcase Craft and Empathy: Demonstrate your visual design skills and your ability to design with empathy for users facing vulnerable health decisions.

• Discuss System Thinking: Explain how you leveraged or contributed to design systems and built modular components.

• Prepare for AI Integration Questions: Be ready to discuss how you use or envision using AI tools in your design workflow.

Challenge Preparation:

• Understand the Problem: Thoroughly analyze any provided brief, asking clarifying questions if necessary.

• Focus on Strategy: Articulate your strategic approach to solving the problem, considering user needs, business goals, and conversion principles.

• Demonstrate Process: Show your thinking process, even if time is limited. Sketching, wireframing, or outlining your approach is valuable.

• Consider Constraints: Be aware of the regulated market context and the need for clear, compliant communication.

• Practice Presentation: Rehearse delivering your solutions concisely and persuasively, focusing on the "why" behind your design choices.

📝 Enhancement Note: The interview process heavily emphasizes the portfolio and practical application of skills. Candidates must be prepared to defend their design decisions with data and demonstrate a clear understanding of conversion optimization principles within a healthcare context.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe Creative Suite (for illustration), potentially tools like Claude Code and Cursor for AI-assisted prototyping.

• Collaboration & Project Management: Jira, Asana, Trello, Slack.

• Design Systems: Familiarity with building and utilizing design systems (e.g., Storybook, Zeroheight).

Analytics & Reporting:

• Web Analytics: Google Analytics, Amplitude, Mixpanel.

• A/B Testing Platforms: Optimizely, VWO, Google Optimize, or similar experimentation tools.

• Data Visualization: Tableau, Looker, or custom dashboarding within analytics platforms.

CRM & Automation:

• CRM: Salesforce, HubSpot (less likely for direct design use, but understanding data flow is key).

• Marketing Automation: Marketo, Pardot (understanding how acquisition campaigns feed into design needs).

• Integration Tools: Understanding of how different systems connect to pass user data through the funnel.

📝 Enhancement Note: Proficiency in standard product design tools is assumed. The critical differentiator will be experience with A/B testing platforms, web analytics tools, and an understanding of how design integrates into the broader growth and conversion optimization tech stack. Familiarity with AI coding and prototyping tools is explicitly mentioned as a plus.

👥 Team Culture & Values

Operations Values:

• Patient-First Mindset: Every decision balances commercial growth with clinical safety and care, prioritizing patient outcomes and trust.

• Collaborative Creation: Openness to ideas from all disciplines (product, engineering, clinical), active listening, and using feedback to improve work.

• Curiosity: A drive to understand the "why" behind user behavior, problems, and tools, embracing learning new things.

• Data-Driven Decision Making: Relying on evidence, metrics, and research to inform design choices and measure impact.

• Efficiency & Optimization: A commitment to improving processes, workflows, and conversion rates through design and experimentation.

Collaboration Style:

• Cross-Functional Integration: Working closely with product, engineering, and clinical teams to ensure holistic solutions.

• Open Communication: Sharing work early and often, actively participating in critiques, and providing constructive feedback.

• Evidence-Based Advocacy: Defending design decisions with data and clear rationale, gaining buy-in through reasoned argument rather than force.

• Mentorship & Learning: Contributing to the growth of the design team by sharing knowledge and raising the quality of reviews.

📝 Enhancement Note: The company values emphasize a strong ethical compass (patient-first), intellectual curiosity, and a collaborative, evidence-based approach to problem-solving, which are crucial in the regulated healthcare sector.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating a Regulated Market: Designing effective conversion experiences while adhering to strict clinical and regulatory compliance requirements.

• Translating Complexity: Simplifying dense medical information without losing accuracy or nuance, making it accessible and trustworthy for patients.

• Balancing Growth and Care: Ensuring that conversion optimization efforts do not compromise patient safety, well-being, or the integrity of clinical care.

• Maintaining Design System Integrity: Balancing the need for bespoke, high-impact conversion pages with the efficiency and consistency of a design system.

• Rapid Iteration in a High-Stakes Environment: Continuously testing and optimizing while ensuring that changes are well-reasoned and do not negatively impact patient trust or outcomes.

Learning & Development Opportunities:

• Specialized CRO Expertise: Deepen skills in experimental design, statistical analysis for A/B testing, and advanced conversion psychology.

• Healthcare Product Acumen: Gain in-depth knowledge of chronic condition management, digital therapeutics, and the healthcare ecosystem.

• AI and Emerging Technologies: Explore and integrate new AI tools and methodologies into the design workflow.

• Cross-Disciplinary Learning: Expand understanding of clinical pathways, regulatory affairs, and growth marketing strategies.

• Leadership and Mentorship: Opportunities to lead significant design initiatives and mentor emerging talent.

📝 Enhancement Note: The challenges are inherent to operating in a high-impact, regulated industry. The growth opportunities are geared towards developing a specialized skill set at the intersection of design, growth, and healthcare.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a complex acquisition surface that significantly moved conversion metrics. What was the problem, your approach, and the outcome?" (Focus on problem definition, strategy, execution, and results).

• "How do you balance the need for persuasive design in a regulated market with the ethical considerations of patient care?" (Assess ethical framework, understanding of compliance, and patient empathy).

• "Walk us through your process for designing and analyzing an A/B test. What data do you look at, and how do you decide on the next steps?" (Evaluate analytical skills, understanding of experimentation, and data-driven decision-making).

• "How would you approach designing a BMI calculator or a clinical quiz flow to maximize completion rates while maintaining user trust and accuracy?" (Test understanding of user psychology, information architecture, and UX writing in a specific context). Company & Culture Questions:

• "What interests you about Eucalyptus's mission to make good health last a lifetime, particularly in managing chronic conditions?" (Gauge alignment with company mission).

• "How do you approach collaboration with product managers, engineers, and clinical experts? Can you give an example of a successful cross-functional collaboration?" (Assess teamwork and communication skills).

• "How do you ensure your designs are inclusive and accessible?" (Evaluate commitment to accessibility standards and inclusive design principles). Portfolio Presentation Strategy:

• Storytelling: Frame each case study as a narrative with a clear beginning (problem), middle (process/solution), and end (outcome).

• Quantify Impact: Always lead with or prominently feature the key metrics you influenced. Use data visualization to make results clear.

• Show Your Thought Process: Explain the "why" behind your design decisions, the trade-offs you considered, and the research that informed your choices.

• Demonstrate Craft: Be prepared to discuss specific design elements—typography, spacing, micro-interactions, motion—and their intentional use.

• Discuss System Contributions: Explain how your work integrates with or extends the design system.

• Be Ready for Critique: Engage constructively with feedback and be open to discussing alternative approaches.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of strong design craft, analytical rigor, and a deep understanding of conversion optimization principles within a healthcare context. The ability to articulate process and impact with data is paramount.

📌 Application Steps

To apply for this Senior Product Designer - CRO position:

• Submit your application through the provided link on the Greenhouse job board.

• Portfolio Customization: Tailor your portfolio to highlight 2-3 key projects that specifically demonstrate your experience in conversion-focused design, A/B testing, and handling complex information in a regulated environment. Ensure each project clearly articulates the problem, your process, your specific contributions, and the quantifiable results achieved.

• Resume Optimization: Update your resume to emphasize keywords related to CRO, growth design, product design, A/B testing, UX writing, data analysis, and systems thinking. Quantify your achievements wherever possible (e.g., "Increased landing page conversion rate by X%").

• Interview Preparation: Practice articulating your design process and the impact of your work. Prepare specific examples for behavioral questions related to collaboration, problem-solving, and handling challenges in a regulated industry. Rehearse presenting your portfolio case studies concisely and persuasively.

• Company Research: Thoroughly research Eucalyptus, Juniper, and Hims & Hers. Understand their mission, their patient-centric approach, their growth story, and their values. Consider how your design philosophy aligns with their objectives, particularly in the UK market.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.