Graphic Designer / (Junior) Art Director (m/w/d)

📍 Job Overview

Job Title: Graphic Designer / (Junior) Art Director (m/w/d)

Company: Willy Bogner GmbH

Location: München, Bayern, Germany

Job Type: Full-time, Permanent Position

Category: Creative & Media / Art & Design / Marketing / Retail

Date Posted: 2026-08-03

Experience Level: 2-5 years

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the conception and design of impactful digital campaigns across the entire customer journey, from initial awareness to final conversion.

• Develop high-performance digital creatives tailored for social media platforms (Meta, TikTok, etc.), display advertising, banners, and video content, ensuring channel-specific optimization and engaging brand storytelling.

• Design, build, and continuously enhance newsletters with a strong emphasis on performance marketing, conversion rates, and inspirational content.

• Conceptualize and construct landing pages, alongside creating essential onsite assets such as teaser areas, category, and brand banners, effectively translating seasonal campaigns into the brand's online shop experience.

• Contribute to the development of cross-channel 360° campaigns and devise creative design solutions for an optimized website experience, driving strong performance through UX/UI concepts and A/B testing variants.

📝 Enhancement Note: This role is positioned at the intersection of creative design and performance marketing within the fashion/lifestyle sector. The emphasis on digital campaigns, customer journey optimization, and platform-specific content suggests a strong need for a candidate who understands how creative assets drive measurable business outcomes, aligning with revenue operations and GTM strategies. The "(Junior) Art Director" title indicates potential for growth and increased strategic input.

📈 Primary Responsibilities

• Lead the conceptualization and design of digital campaigns, ensuring alignment with brand strategy and targeting key stages of the customer journey (Awareness, Consideration, Conversion).

• Create engaging and performant digital creatives for social media channels (Meta, TikTok), display advertising, banners, and video content, optimizing for each platform's unique requirements and audience.

• Design, build, and continuously iterate on email marketing campaigns (newsletters) to drive engagement, conversions, and inspiration, focusing on performance marketing best practices.

• Develop and optimize landing pages, banners, teaser areas, and other onsite assets to support campaign objectives and enhance the user experience on the brand's e-commerce platform.

• Translate seasonal campaign themes into compelling visual narratives for the online shop, ensuring a cohesive brand presentation across all digital touchpoints.

• Collaborate with Marketing, E-commerce, and external partners to develop integrated 360° campaign concepts and creative design solutions.

• Drive website experience improvements through UX/UI concepts and design variants for A/B testing, aiming to boost conversion rates and user engagement.

• Visually evolve and maintain a consistent brand identity across all digital touchpoints, ensuring brand integrity and recognition.

• Stay abreast of current design, fashion, and digital trends, creatively applying them to enhance the BOGNER brand and its digital presence.

• Develop creative design solutions for fashion and lifestyle themes, conceptualizing inspirational and educational content to make collections and the brand digitally tangible.

📝 Enhancement Note: The responsibilities highlight a strong focus on performance-driven creative development. This implies a need for the candidate to understand key performance indicators (KPIs) like conversion rates, click-through rates, and engagement metrics, which are crucial for revenue operations and GTM success. The emphasis on A/B testing and UX/UI further underscores the data-informed approach expected in this role.

🎓 Skills & Qualifications

Education:

• Completed degree in Communication Design, or a comparable qualification in Graphic Design/Media Design, or equivalent professional experience. Experience:

• 2-4 years of professional experience as a Graphic Designer in an agency, e-commerce company, or a similar digital environment. Required Skills:

• Strong proficiency in the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Proven ability to design high-performing digital creatives for social media platforms (Meta, TikTok) and display advertising.

• Solid understanding of performance marketing principles and how design impacts conversion rates.

• Excellent visual storytelling capabilities, with a keen eye for design, typography, imagery, and brand aesthetics, ideally within the fashion, sport, or lifestyle sectors.

• Experience in creating cross-channel advertising materials for both print and digital applications.

• Fundamental understanding of UX/UI principles and digital customer journey mapping.

• Experience working with Content Management Systems (CMS) or shop systems.

• Structured, self-directed, and solution-oriented work approach.

• Team player with high creativity, a hands-on mentality, and a strong commitment to quality. Preferred Skills:

• Knowledge of After Effects and Premiere Pro for motion graphics and video editing.

• Experience with Figma for collaborative design and prototyping.

• Familiarity with AI-powered creative and production tools.

• Basic understanding of video production and editing.

• Experience in developing inspirational and advisory content formats.

📝 Enhancement Note: The requirements suggest a candidate who is not only artistically skilled but also analytically minded, capable of understanding how their creative output contributes to broader business objectives such as lead generation, customer acquisition, and revenue growth. The mention of AI tools indicates a forward-thinking approach to design processes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of digital design projects, with a particular emphasis on campaigns that drove measurable performance improvements (e.g., increased conversion rates, engagement, or click-through rates).

• Include case studies demonstrating the end-to-end design process for digital campaigns, from initial concept and wireframing to final execution and iteration based on performance data.

• Highlight examples of platform-specific creative development for social media (Meta, TikTok) and display advertising, showcasing adaptability to different channel requirements.

• Present work that illustrates a strong understanding of brand consistency and visual storytelling, particularly within the fashion or lifestyle industries.

• Demonstrate experience in designing for the full customer journey, with examples of assets for awareness, consideration, and conversion stages. Process Documentation:

• Provide examples of how you've documented design processes, including workflow optimization, collaboration with stakeholders (e.g., marketing, e-commerce), and implementation of design changes.

• Showcase experience in developing and optimizing newsletters, landing pages, and onsite assets, detailing the strategic thinking behind their design and performance focus.

• Illustrate your approach to A/B testing design variations and how you used the results to refine creative strategies and improve website experience.

• Include examples of how you've translated seasonal campaigns into cohesive digital experiences across various touchpoints.

📝 Enhancement Note: For operations-focused roles, a portfolio is critical. This section emphasizes the need for candidates to demonstrate not just creative output but also strategic thinking, process adherence, and the ability to link design work to tangible business results, aligning with the analytical and data-driven nature of operations.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: €45,000 - €65,000 per year.

• Methodology: This estimate is based on industry benchmarks for Graphic Designers/Junior Art Directors with 2-5 years of experience in Munich, Germany. Factors considered include the company's industry (luxury fashion/sportswear), the role's responsibilities (digital campaign design, performance marketing focus), and Munich's cost of living and salary standards for creative roles. Actual compensation will be determined by experience, qualifications, and negotiation.

Benefits:

• Flexible working hours, supporting a healthy work-life balance.

• Mobile working options, allowing for remote work flexibility.

• Generous 30 days of annual vacation.

• Opportunities for Workation stays, combining work and travel.

• Access to personal and professional development programs.

• Wellpass benefit for flexible sports, wellness, and fitness activities.

• Attractive mobility solutions for commuting in and around Munich.

• Company contribution to your occupational pension scheme.

• A range of other attractive benefits offered by the company. Working Hours:

• 40 hours per week.

• Flexible working time models are available, complementing mobile working options.

📝 Enhancement Note: The salary range is an estimation based on typical market rates for this role and location. The benefits listed are standard for a company of Willy Bogner's caliber and are designed to attract and retain talent in the creative and marketing fields. The flexibility in working hours and location is a significant draw for modern professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fashion & Sportswear (Luxury Segment)

Company Size: 251-500 employees (Based on LinkedIn data, estimated)

Founded: 1932

Company Description: Willy Bogner is a renowned brand synonymous with alpine luxury and a distinctive style for both mountain and city environments. Its heritage, dating back to 1932, is built on a passion for sports fashion, a focus on forward-thinking technologies, and an unwavering commitment to the highest quality. The company fosters a culture of pioneering spirit, performance, and courage to explore new paths, driven by a strong team spirit, endurance, and ambition.

Team Structure:

• The role likely sits within the Marketing or E-commerce department, collaborating closely with a dedicated creative team and cross-functional partners.

• The team structure is expected to be collaborative, with clear reporting lines to a Creative Director or Head of Marketing, and regular interaction with E-commerce managers, performance marketers, and content specialists.

• Cross-functional collaboration is essential, involving close partnerships with marketing, e-commerce, product teams, and potentially external agencies or partners for campaign execution. Methodology:

• Data-driven approach to creative development, utilizing insights from performance marketing, analytics, and customer journey mapping to inform design decisions.

• Emphasis on iterative design processes, including A/B testing of creatives, landing pages, and newsletters to optimize for engagement and conversion.

• Strategic integration of brand storytelling and visual identity across all digital touchpoints to create a cohesive and inspiring customer experience.

• Proactive monitoring and application of current design, fashion, and digital trends to maintain brand relevance and innovation.

Company Website: https://www.bogner.com/ (Inferred from company name and industry)

📝 Enhancement Note: The company's legacy and focus on luxury sportswear suggest a culture that values quality, innovation, and a sophisticated aesthetic. For operations professionals, this means understanding how to align creative output with premium brand positioning and drive commercial success through visually compelling, data-informed strategies.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Graphic Designer with potential for growth into a Junior Art Director. It requires a solid foundation in design principles and execution, with an increasing expectation for strategic input and campaign leadership over time. The focus on performance marketing indicates a path towards roles that bridge creative execution with commercial objectives.

Reporting Structure: The position will likely report to a Creative Lead, Art Director, or Head of Marketing, with regular interaction and collaboration with E-commerce managers, performance marketing specialists, and content strategists. This structure provides exposure to various facets of digital marketing and e-commerce operations.

Operations Impact: The role directly impacts revenue by creating visually compelling digital assets that drive customer engagement, lead generation, and conversions. By optimizing creatives for performance marketing channels and enhancing the website experience, this role contributes significantly to key performance indicators (KPIs) such as customer acquisition cost (CAC), conversion rates, and overall online sales revenue.

Growth Opportunities:

• Creative Leadership: Progress to a full Art Director role, taking greater ownership of creative concepts, campaign strategy, and team guidance.

• Specialization: Deepen expertise in specific areas such as performance creative, UX/UI design, motion graphics, or digital campaign management.

• Cross-functional Roles: Transition into roles within E-commerce management, Digital Marketing Strategy, or Brand Management, leveraging a strong understanding of creative operations and their commercial impact.

• Skill Development: Continuous learning in emerging digital trends, AI tools for creativity, and advanced design software to stay at the forefront of the industry.

📝 Enhancement Note: The growth trajectory for this role is clear: from executing creative briefs to strategically influencing campaign direction and potentially leading creative initiatives. This aligns well with operations career paths that emphasize measurable impact and strategic contribution.

🌐 Work Environment

Office Type: Modern Headquarter in Munich, Berg am Laim. The description mentions a rooftop terrace and barista bar, suggesting a contemporary and employee-focused workspace.

Office Location(s): Neumarkter Straße 75, 81673 München, Germany. This location is accessible within Munich.

Workspace Context:

• Collaborative Environment: The emphasis on teamwork and cross-functional collaboration suggests an open and interactive workspace designed to foster communication and idea sharing.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, potentially Figma) and potentially emerging AI tools for creative production. The company likely provides robust IT infrastructure to support digital design workflows.

• Team Interaction: Opportunities for daily interaction with marketing, e-commerce, and other creative professionals, fostering a dynamic exchange of ideas and best practices. The hybrid work model allows for focused individual work and collaborative team sessions.

Work Schedule:

• Standard 40-hour work week with flexible working time models.

• Hybrid work arrangement allows for a balance between in-office collaboration and remote focus.

📝 Enhancement Note: The modern office amenities and hybrid work model indicate a company that values employee well-being and productivity, offering a conducive environment for creative operations professionals.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, CV, and portfolio for relevant experience and creative quality.

• Creative Assessment/Case Study: A task or challenge may be given to assess design skills, strategic thinking, and ability to meet specific briefs within a timeframe, potentially focusing on digital campaign design or performance creative optimization.

• Team/Hiring Manager Interview: Discussion about your experience, design philosophy, approach to performance marketing, and cultural fit. This stage may involve presenting your portfolio and discussing specific projects in detail.

• Final Interview: Potentially with senior leadership or department heads to discuss broader strategic alignment and career aspirations.

Portfolio Review Tips:

• Highlight Performance: Clearly articulate the business objectives of each project and the specific results achieved (e.g., conversion rate increases, engagement uplift). Use data and metrics where possible.

• Showcase Process: Include examples of your design process, wireframes, mood boards, and iterations. Explain your rationale behind design decisions.

• Tailor to BOGNER: Select projects that demonstrate an understanding of the fashion/lifestyle sector, luxury branding, and digital marketing strategies relevant to BOGNER.

• Platform Versatility: Showcase your ability to design effectively for various digital channels, especially social media (Meta, TikTok) and web.

• Storytelling: Present your portfolio as a narrative, explaining the problem, your solution, and the impact.

Challenge Preparation:

• Prepare to discuss how you approach designing for performance marketing goals, not just aesthetics.

• Be ready to explain your understanding of digital customer journeys and how design influences them.

• Practice articulating your creative process and how you collaborate with teams and stakeholders.

• Familiarize yourself with BOGNER's current digital presence, campaigns, and brand aesthetic.

📝 Enhancement Note: For a role blending creative and performance, the interview process will likely scrutinize both artistic talent and the ability to drive measurable business results. A strong portfolio that demonstrates this duality is essential.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, and InDesign for graphic design and asset creation.

• Figma: Highly desirable for collaborative design, prototyping, and UI/UX workflows.

• After Effects & Premiere Pro: Beneficial for motion graphics, video editing, and dynamic digital content creation.

Analytics & Reporting:

• Understanding of analytics platforms (e.g., Google Analytics, Meta Ads Manager reporting) to interpret performance data and inform design decisions.

• Familiarity with A/B testing tools or methodologies to measure the effectiveness of different design variations. CRM & Automation:

• Experience with email marketing platforms (e.g., for newsletter design and deployment).

• Familiarity with Content Management Systems (CMS) or e-commerce platforms (e.g., Shopify, Magento, or similar) for uploading and managing onsite assets.

📝 Enhancement Note: The technology stack emphasizes tools used in digital marketing and e-commerce operations. Proficiency here directly impacts the efficiency and effectiveness of campaign execution and optimization.

👥 Team Culture & Values

Operations Values:

• Quality & Craftsmanship: A deep commitment to high-quality design and execution, reflecting the premium nature of the BOGNER brand.

• Performance Orientation: A focus on creating designs that not only look good but also drive measurable business results, such as conversions and engagement.

• Innovation & Trend Awareness: Staying ahead of design and digital trends to keep the brand fresh and relevant.

• Collaboration & Teamwork: Working effectively with cross-functional teams to achieve common goals and foster a positive work environment.

• Brand Integrity: Ensuring all creative output consistently upholds the BOGNER brand identity and values.

Collaboration Style:

• Cross-functional Integration: Actively participating in team meetings, providing creative input, and collaborating with marketing, e-commerce, and other departments to ensure campaign alignment.

• Feedback Exchange: Openness to receiving and providing constructive feedback to improve designs and processes.

• Knowledge Sharing: Willingness to share insights on design trends, tools, and best practices with colleagues.

📝 Enhancement Note: The culture emphasizes a blend of creative excellence and business acumen, essential for operations roles that bridge creative execution with commercial objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Performance: The primary challenge will be to create visually stunning designs that also meet demanding performance marketing KPIs.

• Rapid Digital Evolution: Keeping pace with the constantly changing landscape of digital platforms, algorithms, and creative trends.

• Brand Consistency Across Channels: Ensuring a unified and compelling brand message across diverse digital touchpoints, from social media to email and the website.

• Translating Seasonal Campaigns: Effectively translating high-level campaign concepts into a variety of digital assets that resonate with target audiences.

Learning & Development Opportunities:

• Advanced Design Software: Opportunities to master tools like After Effects, Premiere Pro, or Figma.

• Performance Marketing Insights: Deepening understanding of how creative impacts campaign performance, conversion funnels, and ROI.

• UX/UI Specialization: Developing expertise in user experience and interface design for web and mobile platforms.

• AI in Creative: Exploring and implementing AI-powered tools for design efficiency and innovation.

• Brand Strategy: Gaining broader exposure to marketing and brand strategy within the luxury fashion sector.

📝 Enhancement Note: This section highlights areas where candidates can develop their skills and contribute to the company's success by overcoming specific industry challenges.

💡 Interview Preparation

Strategy Questions:

• "Describe a digital campaign you designed where aesthetics and performance were equally critical. How did you balance these two aspects, and what were the results?" (Focus on case studies that demonstrate data-driven creative decisions and measurable impact.)

• "How do you approach designing for different social media platforms like Meta and TikTok? What are the key considerations for each?" (Prepare to discuss platform-specific best practices and creative adaptation.)

• "Walk us through your process for designing a landing page or a newsletter. How do you ensure it aligns with brand strategy and drives conversions?" (Be ready to explain your systematic approach, from brief to execution and optimization.) Company & Culture Questions:

• "What excites you about BOGNER as a brand, and how do you see your design skills contributing to our identity and goals?" (Research BOGNER's current campaigns, brand values, and target audience.)

• "How do you stay updated on design, fashion, and digital marketing trends?" (Demonstrate continuous learning and industry awareness.)

• "Describe a time you collaborated with marketing or e-commerce teams. How did you ensure your creative vision aligned with their objectives?" (Prepare examples of effective cross-functional communication and collaboration.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, your creative process, the tools used, and the quantifiable results (e.g., increased CTR, conversion rate, engagement).

• Highlight Performance Metrics: Emphasize projects where your design directly contributed to key performance indicators. Use data visualization if possible.

• Showcase Versatility: Present a mix of projects demonstrating your skills across different digital channels and campaign types.

• Be Ready to Discuss: Prepare to answer detailed questions about your design choices, problem-solving approaches, and how you handle feedback.

📝 Enhancement Note: Preparing for these types of questions will help candidates demonstrate their understanding of how design contributes to broader business objectives, a key trait for operations-aligned roles.

📌 Application Steps

To apply for this Graphic Designer / (Junior) Art Director position:

• Submit your application through the provided link on the Willy Bogner GmbH careers portal.

• Tailor your Resume: Highlight relevant experience in digital design, performance marketing, and the fashion/lifestyle industry. Use keywords from the job description.

• Curate Your Portfolio: Select 2-4 of your strongest projects that best showcase your skills in digital campaign design, social media creatives, landing pages, and performance-driven results. Ensure your portfolio is easily accessible (e.g., via a link).

• Craft a Compelling Cover Letter: Briefly explain why you are a great fit for BOGNER, referencing your experience in digital design and your understanding of performance marketing and brand storytelling within the fashion context.

• Prepare for Interview Stages: Familiarize yourself with BOGNER's brand, current campaigns, and the typical interview process outlined above. Practice discussing your portfolio and answering strategy-focused questions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.