Graphic Designer II

📍 Job Overview

Job Title: Graphic Designer II

Company: Tekion

Location: Bengaluru, Karnataka, India

Job Type: FULL_TIME

Category: Creative & Media / Art & Design

Date Posted: 2026-08-14

Experience Level: Mid-Level (3-5 years)

Remote Status: On-site

🚀 Role Summary

• Spearhead the creation of compelling, brand-aligned visual assets that drive engagement across marketing campaigns, product initiatives, and internal communications.

• Lead medium-to-large scale design projects, from conceptualization through to final delivery, ensuring adherence to brand guidelines and strategic objectives.

• Collaborate extensively with cross-functional teams, including marketing, product, and communications, to translate complex ideas into clear, visually engaging designs.

• Contribute to the strategic evolution and governance of Tekion’s visual brand system, ensuring consistency and impact across all touchpoints.

• Provide essential art direction for photoshoots, illustrations, and video components, elevating the quality and narrative of creative assets.

📝 Enhancement Note: While the provided description focuses on graphic design, the role's emphasis on "Automotive Retail Cloud," "OEMs," "Big Data," "Machine Learning," and "AI" suggests a strong need for designers who can effectively visualize complex technical concepts and contribute to a cutting-edge technology platform. This implies a nuanced understanding of B2B technology marketing and product communication is highly advantageous.

📈 Primary Responsibilities

• Design and execute a diverse range of digital and print assets, including high-impact campaign visuals, professional presentation decks, engaging event materials, intuitive product graphics, and dynamic social media content.

• Skillfully translate intricate ideas and strategic messages into clear, visually compelling designs that enhance storytelling and reinforce key business objectives.

• Actively participate in the ongoing development and enforcement of Tekion’s visual brand system, ensuring its consistent application and evolution across all organizational outputs.

• Foster strong collaborative relationships with marketing, product, and communications stakeholders to effectively gather design requirements, present creative concepts, and deliver polished final assets.

• Offer expert art direction and creative oversight for photoshoots, illustration projects, and video production elements to ensure cohesive and high-quality visual narratives.

• Meticulously maintain organized design files, templates, and asset libraries to facilitate efficient reuse and maintain brand consistency across the organization.

• Mentor and guide junior designers, fostering a collaborative design environment and actively participating in constructive feedback and review cycles to elevate team output.

📝 Enhancement Note: The responsibility to "Mentor junior designers" indicates this role is not purely individual contributor but involves some level of team leadership or guidance. Candidates should be prepared to demonstrate leadership potential and experience in providing constructive feedback.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field, or equivalent practical experience.

Experience: 3–5 years of progressive experience in graphic design, visual communications, or a closely related creative field, with a proven track record of delivering high-quality visual assets.

Required Skills:

• Exceptional proficiency in Adobe Creative Suite, specifically Illustrator, Photoshop, and InDesign, for creating and manipulating a wide array of visual assets.

• Demonstrated expertise in Figma for collaborative design workflows, prototyping, and UI/UX-adjacent design tasks.

• A robust portfolio showcasing strong conceptual thinking, compelling visual storytelling, and high-quality execution across various design formats (digital and print).

• Proven ability to effectively manage multiple design projects simultaneously, consistently meet tight deadlines, and adeptly adapt to constructive feedback.

• Excellent interpersonal, communication, and presentation skills, with the ability to articulate design rationale and collaborate effectively with diverse teams.

• Understanding of design principles for digital platforms, including accessibility standards and responsive design best practices. Preferred Skills:

• Experience with motion graphics and animation software (e.g., After Effects) to create dynamic visual content.

• Familiarity with content management systems (CMS) and digital asset management (DAM) systems for organizing and distributing creative assets.

• Basic understanding of HTML/CSS to better inform digital design decisions.

• Experience designing for B2B technology or SaaS companies, with an understanding of how to communicate complex technical products visually.

📝 Enhancement Note: The emphasis on Figma, alongside Adobe Creative Suite, suggests a modern design workflow that likely involves UI/UX considerations, even for a graphic design role. The "plus" for motion/animation and "understanding of accessibility and responsive design" points towards a need for designers who can contribute to a digital-first product and marketing strategy.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 diverse projects that highlight conceptual strength, visual problem-solving, and execution across different mediums (e.g., digital campaigns, presentations, branding collateral).

• Include case studies or detailed explanations for key projects, outlining the design challenge, the strategic approach taken, and the measurable impact or outcome achieved.

• Demonstrate proficiency in using a variety of design tools, with specific examples of work created in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma.

• Provide evidence of successful collaboration with cross-functional teams, illustrating how you incorporated feedback and aligned designs with broader business objectives.

• Highlight experience in brand system development or application, showing how you maintained consistency and contributed to brand evolution. Process Documentation:

• For each portfolio project, briefly describe the design process followed, from initial brief and research to concept development, iteration, and final delivery.

• Detail your workflow for managing multiple projects, including any project management tools or techniques used to ensure timely delivery and organization.

• Explain your approach to receiving and incorporating feedback from stakeholders, demonstrating an ability to iterate effectively and arrive at optimal design solutions.

• If applicable, include examples of how you've contributed to or maintained design system documentation, ensuring scalability and consistency.

📝 Enhancement Note: Given the role's responsibility in "evolution and governance of Tekion’s visual brand system," portfolio pieces that demonstrate an understanding of brand consistency, scalability, and potentially contribution to design systems or style guides will be highly valued.

💵 Compensation & Benefits

Salary Range: For a Graphic Designer II role in Bengaluru, India, with 3-5 years of experience, the estimated annual salary range is ₹7,00,000 to ₹12,00,000. This estimate is based on industry benchmarks for mid-level design professionals in major Indian tech hubs, considering the cost of living and demand for skilled designers in the technology sector.

Benefits:

• Comprehensive health insurance coverage for employees and their dependents.

• Generous paid time off (PTO) policy, including vacation days, sick leave, and public holidays.

• Opportunities for professional development, including access to training, workshops, and conferences relevant to graphic design and visual communications.

• Retirement savings plan or provident fund contributions as per Indian labor laws.

• Employee assistance program (EAP) offering confidential counseling and support services.

• Potential for performance-based bonuses and stock options, reflecting company growth and individual contribution.

Working Hours: Standard full-time work hours are typically 40 hours per week, Monday through Friday. Specific daily schedules may vary but are generally aligned with business needs and team collaboration requirements within the Bengaluru time zone (IST).

📝 Enhancement Note: The salary estimate is a benchmark for the specified location and experience level. Actual compensation may vary based on individual qualifications, specific project experience, and negotiation. Benefits listed are typical for tech companies in India and may be subject to specific plan details.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Automotive Software & Cloud Solutions). Tekion is a leader in transforming the automotive industry with its cloud-native platform, disrupting a sector that has historically seen limited innovation. This fast-paced environment demands agility and forward-thinking.

Company Size: Approximately 3,000 employees. This mid-to-large size offers the stability and resources of a growing enterprise while maintaining a dynamic and innovative atmosphere, allowing for significant impact.

Founded: Tekion was founded with a vision to modernize the automotive retail and enterprise space. This innovative spirit is deeply embedded in its culture, driving continuous improvement and technological advancement.

Team Structure:

• The design team is likely part of a broader Marketing or Product organization, comprising specialized roles such as UI/UX designers, product marketers, content creators, and potentially other graphic designers.

• Reporting structure will likely involve a Design Lead or Manager, who oversees project allocation, quality assurance, and career development within the design function.

• Cross-functional collaboration is a cornerstone, with designers working closely with product managers, engineers, marketing specialists, and sales teams to ensure visual assets align with product features and business goals. Methodology:

• Data-driven design: Utilizing insights from user research, A/B testing, and market analysis to inform creative decisions and measure the effectiveness of visual assets.

• Agile workflows: Embracing iterative design processes to adapt quickly to evolving project requirements and market dynamics.

• Brand consistency: Rigorous application of brand guidelines and a focus on maintaining a cohesive visual identity across all Tekion’s platforms and communications.

Company Website: https://tekion.com/

📝 Enhancement Note: Tekion's focus on a "cloud-native automotive platform" means the design team must be adept at visualizing complex technological solutions for both B2B (retailers, OEMs) and potentially B2C (consumers) audiences. Understanding the automotive sector's unique communication needs will be beneficial.

📈 Career & Growth Analysis

Operations Career Level: This Graphic Designer II role represents a mid-level position, typically requiring 3-5 years of hands-on experience. It signifies a designer who has moved beyond foundational skills to independently manage projects, contribute creatively, and collaborate effectively with various teams. The role involves leading specific design initiatives and potentially mentoring junior colleagues.

Reporting Structure: The Graphic Designer II will likely report to a Design Manager or a Head of Creative/Marketing. This structure provides guidance, project oversight, and opportunities for feedback and skill development. Collaboration with peers in marketing, product, and communications will be frequent.

Operations Impact: While not a direct "operations" role in the RevOps or SalesOps sense, the Graphic Designer's work has a significant impact on the perception and effectiveness of Tekion's products and marketing efforts. High-quality visual assets directly influence brand recognition, customer engagement, lead generation, and the overall user experience of Tekion's platform. Effective design supports clearer communication of complex technical value propositions.

Growth Opportunities:

• Specialization: Develop expertise in specific areas like motion graphics, UI design for enterprise software, or B2B technology branding.

• Leadership: Progress to a Senior Graphic Designer role, taking on more complex projects, leading design sprints, and potentially managing junior designers or interns.

• Cross-functional Mobility: Transition into roles like UI/UX Designer, Product Designer, or Marketing Specialist, leveraging design skills in broader product development or GTM strategies.

• Continuous Learning: Access to internal training, external workshops, and industry conferences to stay updated on design trends, tools, and best practices.

📝 Enhancement Note: The term "Operations" in the context of this job description is used broadly to refer to the operational aspects of the business that design supports, rather than the traditional Revenue/Sales Operations functions. The growth analysis focuses on career progression within the design and creative field, with potential for broader GTM or product roles.

🌐 Work Environment

Office Type: This is an on-site role, indicating a traditional office environment. The workspace will likely be designed to foster collaboration, creativity, and productivity.

Office Location(s): Bengaluru, Karnataka, India. This major tech hub provides access to a vibrant ecosystem of talent, innovation, and resources.

Workspace Context:

• Collaborative Spaces: The office will likely feature open-plan areas, meeting rooms, and potentially dedicated creative zones to encourage brainstorming and team interaction.

• Tools & Technology: Access to high-performance workstations, relevant software licenses (Adobe Creative Suite, Figma), and potentially specialized hardware for design tasks.

• Team Interaction: Regular opportunities for face-to-face interaction with design peers, marketing teams, product managers, and other stakeholders, facilitating seamless communication and project alignment.

Work Schedule: The standard work schedule will be full-time, typically Monday to Friday. While a structured office environment is expected, there might be flexibility in daily hours to accommodate project deadlines or team needs, within the standard work week.

📝 Enhancement Note: The on-site requirement emphasizes the company's value for in-person collaboration and team synergy, which is often crucial for creative roles where spontaneous idea generation and feedback are key.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief review of your resume and portfolio to assess basic qualifications and creative alignment with Tekion's brand.

• Portfolio Review & Discussion: A dedicated session with the hiring manager and/or design lead to walk through your portfolio. Be prepared to discuss your design process, rationale, challenges, and the impact of your work on business objectives.

• Skills Assessment/Design Challenge: You may be given a take-home design challenge or a live exercise to assess your conceptual thinking, technical skills (e.g., using Figma or Adobe tools), and ability to interpret a brief.

• Cross-functional Interviews: Interviews with members of marketing, product, or other teams you would collaborate with, to evaluate communication, collaboration, and cultural fit.

• Final Interview: A concluding discussion with senior leadership or HR to finalize the offer.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase a range of skills and successful outcomes. Prioritize projects that align with Tekion's industry (automotive tech) or demonstrate strong B2B communication.

• Tell a Story: For each project, clearly articulate the problem, your approach, the tools used, your specific contributions, and the results achieved. Focus on the "why" behind your design decisions.

• Highlight Collaboration: If possible, showcase projects where you worked with cross-functional teams, emphasizing your communication and ability to incorporate feedback.

• Showcase Brand Understanding: Include examples that demonstrate your ability to work within or evolve brand guidelines, showing an understanding of brand consistency.

• Technical Proficiency: Ensure your portfolio clearly demonstrates expertise in Adobe Creative Suite and Figma.

Challenge Preparation:

• Understand the Brief: Carefully read and understand all aspects of the design challenge. Ask clarifying questions if needed.

• Focus on Process: Even if you don't complete every element, clearly articulate your thought process and how you would approach the remaining tasks.

• Time Management: Allocate your time wisely. Prioritize core deliverables and ensure your presentation is well-structured.

• Tekion Context: If the challenge relates to Tekion's industry or products, try to incorporate relevant insights into your approach and rationale.

📝 Enhancement Note: The emphasis on "translating complex ideas into clear, visually engaging designs" and "contribute to the evolution and governance of Tekion’s visual brand system" means interviewers will be looking for designers who are not just visually skilled but also strategic thinkers who understand brand architecture and effective communication for a technology company.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: In-depth proficiency required in Illustrator (vector graphics, logos, illustrations), Photoshop (image editing, digital asset creation), and InDesign (layout, print design, presentation decks).

• Figma: Essential for collaborative design workflows, prototyping, UI design elements, and potentially design system management.

• Presentation Software: Proficiency in tools like Google Slides or Microsoft PowerPoint for creating professional presentation decks.

Analytics & Reporting:

• While not a primary tool for this role, an understanding of how design impacts metrics (e.g., click-through rates, engagement, conversion) is beneficial. Familiarity with analytics dashboards (e.g., Google Analytics, product analytics tools) can help inform design decisions. CRM & Automation:

• Not directly applicable to the core design tasks, but an awareness of how marketing and sales automation platforms (like Salesforce, HubSpot) utilize visual assets can be helpful.

📝 Enhancement Note: The explicit mention of both Adobe Creative Suite and Figma indicates a hybrid workflow, common in modern design teams, where both powerful individual creation tools and collaborative interface design tools are utilized.

👥 Team Culture & Values

Operations Values:

• Innovation: A drive to challenge the status quo and create cutting-edge solutions, reflected in both product development and design approaches.

• Collaboration: A strong emphasis on teamwork, open communication, and cross-functional partnership to achieve shared goals.

• Customer Centricity: A focus on understanding and serving the needs of automotive retailers, manufacturers, and partners, translating into user-friendly and effective designs.

• Excellence: A commitment to high-quality standards in all aspects of work, from product functionality to visual communication.

• Agility: The ability to adapt quickly to market changes and evolving technological landscapes.

Collaboration Style:

• Integrated Teams: Designers are expected to work closely with marketing, product, and engineering teams, participating in brainstorming sessions and providing design input throughout project lifecycles.

• Feedback-Driven: A culture that encourages constructive feedback loops, where designers provide input to others and are open to receiving it to refine their own work.

• Knowledge Sharing: Encouragement of sharing best practices, new design techniques, and insights within the design team and across departments.

📝 Enhancement Note: Tekion's description highlights disruption and innovation. This implies a culture that values bold ideas and creative problem-solving. Designers who can demonstrate a proactive approach and a willingness to push creative boundaries will likely thrive here.

⚡ Challenges & Growth Opportunities

Challenges:

• Visualizing Complexity: Effectively communicating the value and functionality of Tekion's sophisticated, cloud-native automotive platform through design.

• Brand Evolution: Contributing to the ongoing development and maintenance of a strong, cohesive visual identity across a rapidly growing and diverse product suite.

• Pace of Innovation: Keeping pace with rapid technological advancements and market shifts in the automotive tech industry, requiring continuous learning and adaptation.

• Cross-functional Alignment: Ensuring design outputs meet the diverse needs and expectations of various departments (marketing, product, sales, etc.) while maintaining brand integrity.

Learning & Development Opportunities:

• Advanced Tool Training: Opportunities to deepen expertise in Figma, Adobe Creative Suite, or explore new design software and plugins.

• Industry Immersion: Learning about the automotive technology sector, its key players, and specific communication needs through internal resources and industry engagement.

• Mentorship: Guidance from senior designers and creative leads to develop strategic thinking, project leadership, and advanced design skills.

• Skill Expansion: Potential to explore related disciplines such as UI/UX design, motion graphics, or digital marketing strategy.

📝 Enhancement Note: The "Challenges" section is framed to highlight areas where a designer can demonstrate problem-solving skills and growth potential, aligning with Tekion's innovative and fast-paced environment.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex technical concept into a simple, engaging visual. What was your process, and what was the outcome?" (Focus on your strategic thinking, problem-solving, and ability to simplify.)

• "How do you approach incorporating feedback from stakeholders who may have different visions or priorities? Can you provide an example?" (Demonstrates collaboration, communication, and ability to navigate differing opinions.)

• "Walk me through a project in your portfolio where you had to adapt to a tight deadline or unexpected challenge. How did you manage it?" (Assesses your adaptability, time management, and problem-solving under pressure.) Company & Culture Questions:

• "What interests you about Tekion and our mission to disrupt the automotive industry?" (Research Tekion's platform, recent news, and its impact.)

• "How do you see your design skills contributing to a technology company like Tekion, particularly in the automotive sector?" (Connect your skills to Tekion's business goals and industry.)

• "Describe your experience working within or contributing to a design system. What are the key benefits?" (Shows understanding of brand governance and scalable design.) Portfolio Presentation Strategy:

• Narrative Flow: Structure your portfolio presentation with a clear beginning (the challenge), middle (your solution and process), and end (the results/impact).

• Highlight Key Projects: Focus on 2-3 projects that best represent your skills and align with the role's requirements. Be ready to go deep on these.

• Emphasize Process: Clearly articulate your thought process, the tools you used (especially Adobe Suite and Figma), and why you made specific design decisions.

• Quantify Impact: Whenever possible, use metrics or concrete examples to demonstrate the success of your designs (e.g., "increased engagement by X%," "streamlined user flow," "received positive feedback from Y stakeholders").

• Engage and Interact: Be prepared for questions and actively engage with the interviewers. Treat it as a collaborative discussion.

📝 Enhancement Note: Interviewers will be assessing not just technical design skills but also strategic thinking, communication, and cultural fit. Preparing to discuss your process and the business impact of your work is crucial.

📌 Application Steps

To apply for this Graphic Designer II position:

• Submit your application through the provided link on Ashby.

• Customize Your Resume: Tailor your resume to highlight experience with Adobe Creative Suite, Figma, visual storytelling, brand system development, and any B2B technology or automotive industry exposure. Quantify achievements where possible.

• Prepare Your Portfolio: Ensure your online portfolio is up-to-date, easy to navigate, and showcases your best work relevant to this role. Include detailed case studies for key projects.

• Practice Your Presentation: Rehearse walking through your portfolio, focusing on explaining your design process, rationale, and the impact of your work. Be ready to answer common interview questions.

• Research Tekion: Familiarize yourself with Tekion's products (ARC, AEC), its mission, and its place in the automotive industry. Understand their current brand aesthetic and target audiences.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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