Graphic Designer - GenAI

📍 Job Overview

Job Title: Graphic Designer - GenAI

Company: METRO/MAKRO

Location: Pune, Maharashtra, India

Job Type: Contract

Category: Marketing Operations / Creative Operations

Date Posted: 2026-06-09

Experience Level: 2-5 Years

Remote Status: Hybrid

🚀 Role Summary

• Design visually impactful graphics, campaign assets, social media creatives, presentations, and marketing collateral utilizing both traditional design software and cutting-edge Generative AI tools.

• Leverage GenAI platforms such as Adobe Firefly, MidJourney, Runway, Canva AI, and Freepik AI to generate, enhance, and iterate on creative assets, accelerating the design process.

• Develop lightweight motion graphics, short-form videos, animations, and reels, incorporating AI-driven video tools to produce dynamic content for digital platforms.

• Visualize and design screens and layouts that strictly adhere to brand and digital experience guidelines, ensuring a cohesive and professional visual identity.

• Translate approved concepts into final deliverables, including the creation of mockups and storyboards for stakeholder review and buy-in.

📝 Enhancement Note: This role sits at the intersection of traditional graphic design and emerging AI technologies, demanding a hybrid skillset. The emphasis on "GenAI" in the title and responsibilities suggests a focus on operational efficiency and creative exploration through AI. The candidate will likely be expected to integrate AI tools into existing design workflows to increase output volume and explore novel creative avenues, aligning with modern Marketing Operations and Creative Operations best practices.

📈 Primary Responsibilities

• Conceptualize and execute high-impact visual designs for digital campaigns, social media content, and marketing materials, ensuring alignment with brand strategy and campaign objectives.

• Actively utilize Generative AI tools (e.g., Adobe Firefly, MidJourney, Runway, Canva AI, Freepik AI) to generate novel imagery, explore design variations, and expedite the creation of visual assets.

• Produce engaging motion graphics and short-form video content, including animations and reels, utilizing both standard professional software and AI-powered video editing tools.

• Design user interface (UI) screens and layouts that are both aesthetically pleasing and functionally aligned with established brand guidelines and digital experience standards.

• Develop compelling mockups and storyboards to effectively communicate design concepts to stakeholders, facilitating clear feedback and approval processes.

• Support the localization and adaptation of global creative assets for regional markets, ensuring cultural relevance and brand consistency.

• Maintain strict brand consistency across all visual outputs while proactively introducing new design trends, innovative formats, and AI-assisted creative possibilities.

• Conduct thorough visual quality assurance (QA) reviews of all creative outputs to guarantee high design standards, brand alignment, and adherence to specifications.

• Contribute to the development and maintenance of design systems, templates, and automated workflows to significantly reduce turnaround times and enhance operational scalability.

• Collaborate closely with content creators, marketing strategists, and automation specialists to ensure seamless integration of visual assets into broader, cross-functional campaigns.

📝 Enhancement Note: The responsibilities highlight a blend of core graphic design duties with a strong emphasis on AI integration and operational efficiency. The inclusion of "design systems, templates, and automated workflows" points towards a role focused on scaling creative output, a key objective in growth-oriented Marketing Operations. The need to "support localization" indicates a global company context requiring adaptable design solutions.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Design, Visual Communication, Fine Arts, Animation, Multimedia, or a closely related field.

Experience: 2+ years of hands-on experience in digital design, with a proven track record in creating campaign assets, social media content, and marketing visuals.

Required Skills:

• Strong proficiency in Adobe Creative Cloud suite, specifically Photoshop, Illustrator, After Effects, and Premiere Pro.

• Demonstrated experience with Generative AI design tools for image and video creation (e.g., Adobe Firefly, MidJourney, Runway, Canva AI, Freepik AI).

• Proven ability to create compelling motion graphics and short-form video content for various digital platforms.

• Solid understanding of production requirements across diverse digital channels, including formats, screen sizes, and optimization best practices.

• Excellent aesthetic sense with meticulous attention to visual detail and brand consistency.

• A creative and proactive attitude, with a strong willingness to explore emerging tools and continuously improve design workflows.

• Effective communication and strong time-management skills, essential for managing multiple projects and meeting deadlines in a fast-paced environment. Preferred Skills:

• Experience with InDesign for layout design and print collateral.

• Exposure to design automation workflows and template creation.

• Familiarity with UI/UX principles and screen design.

• Experience in building or contributing to design systems.

📝 Enhancement Note: The qualifications clearly indicate a need for both foundational design expertise and forward-thinking adaptability. The explicit mention of multiple GenAI tools suggests the company is prioritizing candidates who are not only familiar but also enthusiastic about experimenting with these new technologies, a critical factor for operational innovation in creative departments.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A diverse portfolio showcasing a minimum of 2 years of professional digital design work, with a strong emphasis on campaign assets and social media creatives.

• Demonstration of proficiency in using Adobe Creative Cloud tools for image manipulation, vector graphics, and video editing.

• Specific examples of work generated or significantly enhanced using Generative AI tools, highlighting the creative and efficiency impacts.

• Case studies or visual examples of motion graphics, short-form videos, or animations produced for digital campaigns.

• Evidence of understanding and applying brand guidelines to ensure consistent visual identity across various deliverables. Process Documentation:

• Examples of workflow designs or process improvements that demonstrate an understanding of design scalability and efficiency.

• Visual representations of how design concepts were translated from initial ideation (e.g., storyboards, mockups) to final production-ready assets.

• Demonstration of quality assurance processes applied to creative outputs, ensuring accuracy and brand alignment.

• Any contributions to design systems, templates, or automated workflows that showcase a proactive approach to operationalizing creative processes.

📝 Enhancement Note: For a role involving GenAI and design systems, the portfolio should not just display final outputs but also the candidate's process. Expectation for showcasing AI tool application and workflow optimization is crucial, reflecting the operational focus of this position.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for a Hybrid Graphic Designer with 2-5 years of experience in Pune, India, specializing in GenAI, the estimated annual salary range is ₹600,000 to ₹1,000,000 (INR). This range accounts for the specialized skills in Generative AI, Adobe Creative Suite proficiency, and the hybrid work model.

Benefits:

• Hybrid Work Model: Offers flexibility by combining remote work with in-office collaboration, supporting a better work-life balance.

• Generative AI Tool Access: Provision of licenses and access to cutting-edge AI design tools, fostering continuous learning and skill development.

• Professional Development: Opportunities for training in new AI technologies, advanced design techniques, and participation in relevant industry workshops or webinars.

• Global Exposure: Involvement in projects for a large international wholesaler (METRO/MAKRO) with operations across 31 countries, providing exposure to diverse markets and creative challenges.

• Contractual Benefits: As a contract employee, benefits may include statutory contributions (PF, Gratuity as applicable), and potentially health insurance if provided by the contracting agency or company.

Working Hours:

The standard working hours are expected to be 40 hours per week, aligning with typical full-time employment. However, the role may require flexibility and potential rotational shifts during critical campaign phases or project deadlines, a common practice in fast-paced marketing and creative operations environments.

📝 Enhancement Note: The salary estimate is based on common compensation structures for contract roles in the Indian IT/Creative sector in Pune, considering the specialized GenAI skill set. Benefits are inferred based on typical contract employment in established multinational corporations and the nature of a hybrid, technology-focused role. The mention of "rotational shifts during critical phases" in the raw input is interpreted here as a need for flexibility rather than a fixed shift schedule.

🎯 Team & Company Context

🏢 Company Culture

Industry: Wholesale and Retail Distribution. METRO AG is a significant international player, and the Global Solution Center (MGSC) acts as an internal IT and business operations partner, supporting 31 countries. This implies a focus on efficiency, standardization, and robust support systems.

Company Size: 600-650 employees at the MGSC in Pune. This indicates a substantial, well-established operational hub with specialized teams, offering opportunities for collaboration and potential career growth within the center.

Founded: 2011. With over a decade of operation, MGSC has a mature operational framework and a solid understanding of its internal customer needs.

Team Structure:

• The Graphic Designer will likely be part of a larger Marketing Operations or Creative Services team within MGSC. This team would comprise specialists in content creation, digital marketing execution, and potentially automation.

• The reporting structure is expected to be to a Creative Lead or Marketing Operations Manager, who oversees the execution of marketing collateral and campaign assets.

• Close cross-functional collaboration is anticipated with content strategists, campaign managers, and potentially IT/automation teams to integrate visual elements into larger projects and leverage AI tools effectively. Methodology:

• Data Analysis & Insights: While not a primary data analyst role, the designer will need to understand campaign performance metrics to inform creative decisions and demonstrate impact.

• Workflow Planning & Optimization: A key aspect will be optimizing design workflows, especially through the use of GenAI, to improve efficiency and scalability.

• Automation & Efficiency: Implementing and utilizing design systems, templates, and AI tools to automate repetitive tasks and speed up delivery times is a core expectation.

Company Website: https://www.metro-gsc.in/

📝 Enhancement Note: The company context suggests a structured, multinational corporate environment. For a creative role, this means balancing global brand standards with local market needs, and leveraging technology for operational efficiency. The size of MGSC implies a dedicated support function with clear processes.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer with a specialization in emerging AI tools. It requires proven technical design skills coupled with an innovative mindset to explore and implement new technologies. The focus on "GenAI" and "design systems" indicates a step towards more strategic and operational aspects of creative production, beyond pure execution.

Reporting Structure: The Graphic Designer will likely report to a Creative Manager or Marketing Operations Lead. This manager will oversee project assignments, provide feedback, and ensure alignment with broader marketing objectives and company standards. Collaboration will be key with various internal departments requiring creative assets.

Operations Impact: The role directly impacts the efficiency and effectiveness of marketing campaigns by producing high-quality, on-brand visual assets rapidly. By leveraging GenAI and optimizing workflows, the designer contributes to cost savings, faster go-to-market times, and enhanced brand perception across digital channels.

Growth Opportunities:

• Specialization in AI-driven Design: Potential to become a subject matter expert in Generative AI for creative applications within the organization, leading to advanced roles in AI creative strategy or implementation.

• Design System Development: Opportunity to contribute to or lead the development of comprehensive design systems, which are critical for operational efficiency and brand consistency in large organizations.

• Creative Leadership: With demonstrated success, growth into a Senior Graphic Designer, Art Director, or Creative Lead position, managing junior designers and overseeing larger creative projects.

• Cross-functional Skill Development: Exposure to marketing automation, content strategy, and campaign management can lead to broader roles in Marketing Operations or Digital Marketing.

📝 Enhancement Note: The "GenAI" focus is a significant differentiator, suggesting a growth path towards roles that blend creative expertise with operational efficiency and technological innovation, increasingly valuable in the evolving GTM landscape.

🌐 Work Environment

Office Type: Hybrid. This model allows for a blend of remote work flexibility and in-office collaboration, facilitating team synergy and access to office resources.

Office Location(s):

The primary office is located at the 7th floor, Wing 1, Block 2, International Tech Park, Grant Road, Kharadi, Pune, Maharashtra, India, 411014. This is a modern, well-equipped business park environment conducive to tech and creative professionals.

Workspace Context:

• Collaboration: The hybrid model and team structure within MGSC will foster collaborative work sessions, brainstorming, and feedback exchanges, likely involving both in-person and virtual communication tools.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Cloud) and specialized GenAI tools will be provided, along with necessary hardware. The environment likely supports a digitally-enabled workflow.

• Team Interaction: Regular interaction with marketing, content, and automation teams will be integral to understanding project briefs, receiving feedback, and ensuring integrated campaign execution.

Work Schedule:

A standard 40-hour work week is typical, with flexibility often available. However, the role may require adaptability for rotational shifts or extended hours during critical campaign launches or project deadlines, as noted in the additional information. This requires a proactive approach to managing workload and communication.

📝 Enhancement Note: The International Tech Park location in Pune suggests a modern, professional setting. The hybrid arrangement implies a need for strong self-management and communication skills, as well as the ability to transition effectively between remote and in-office work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational design skills, experience with Adobe Creative Cloud, and exposure to GenAI tools.

• Technical Assessment/Portfolio Review: A deeper dive into your portfolio, focusing on specific examples of campaign assets, motion graphics, and how you've utilized AI tools. This stage may include a practical design challenge or a detailed discussion of your creative process and problem-solving approach.

• Behavioral & Situational Interviews: Questions assessing your ability to collaborate, manage time, adapt to feedback, and handle challenges. Expect questions related to your experience with GenAI and your willingness to explore new technologies.

• Hiring Manager/Team Interview: A final discussion to evaluate cultural fit, understanding of METRO/MAKRO's brand, and alignment with team dynamics.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best showcase your skills in digital design, campaign assets, and especially your application of GenAI.

• Highlight GenAI Impact: For AI-assisted projects, clearly articulate which tools were used, the problem you were trying to solve, your creative process, and the benefits achieved (e.g., speed, novelty, cost savings). Quantify results where possible.

• Showcase Process: Include examples of storyboards, mockups, or workflow diagrams to demonstrate your strategic thinking and how you translate concepts into deliverables.

• Brand Consistency: Ensure examples demonstrate your ability to adhere to brand guidelines while also showing creative flair.

• Video/Motion Graphics: If applicable, include links to video reels or motion graphics work, emphasizing technical execution and creative storytelling.

Challenge Preparation:

• Be prepared for a design challenge that might involve creating campaign assets under a time constraint, potentially requiring the use of AI tools.

• Practice articulating your design decisions, rationale, and the specific benefits of your chosen approach, particularly how AI might be integrated.

• Familiarize yourself with METRO/MAKRO's brand identity and recent marketing campaigns to understand their visual language and target audience.

📝 Enhancement Note: The emphasis on GenAI in the interview process means candidates should be ready to discuss their practical experience and conceptual understanding of these tools, not just list them. Demonstrating an ability to integrate AI into a professional workflow is key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Deep proficiency required in Photoshop (image manipulation, compositing), Illustrator (vector graphics, branding), After Effects (motion graphics, animation), and Premiere Pro (video editing).

• Generative AI Platforms: Hands-on experience with tools such as Adobe Firefly, MidJourney, Runway, Canva AI, and Freepik AI is critical. The ability to leverage these for image generation, enhancement, and variation will be heavily assessed.

• Design Collaboration Tools: Familiarity with platforms like Figma or Sketch for UI design and collaboration may be beneficial, though not explicitly stated as required.

Analytics & Reporting:

• While not a primary analytics role, understanding how to interpret basic performance metrics for digital assets (e.g., engagement rates on social media, click-through rates on banners) will be advantageous for optimizing designs.

• Familiarity with reporting dashboards that showcase creative performance metrics. CRM & Automation:

• Understanding how design assets integrate into CRM and marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot) is a plus, enabling better campaign execution.

• Experience with tools that facilitate asset management and distribution.

📝 Enhancement Note: The technology stack is heavily skewed towards creative production tools, with a strong, explicit emphasis on Generative AI. Proficiency here is not just a preference but a core requirement, indicating the company's strategic investment in AI for creative operations.

👥 Team Culture & Values

Operations Values:

• Innovation & Adaptability: A strong emphasis on embracing new technologies like GenAI and adapting to evolving design trends and workflows. Candidates should show a proactive learning mindset.

• Efficiency & Scalability: A commitment to optimizing processes, utilizing templates, and leveraging AI to increase output volume and reduce turnaround times, crucial for supporting a global organization.

• Brand Stewardship: Dedication to maintaining and enhancing METRO/MAKRO's brand identity across all visual communications, ensuring consistency and impact.

• Collaboration & Communication: Valuing teamwork, open communication, and constructive feedback exchange with cross-functional teams (marketing, content, automation) to achieve integrated campaign success.

• Quality & Detail Orientation: A meticulous approach to design execution and visual QA, ensuring all deliverables meet high professional standards.

Collaboration Style:

• Cross-functional Integration: The role requires seamless collaboration with marketing strategists, content creators, and automation specialists to ensure visual assets are aligned with broader campaign goals and technical requirements.

• Feedback & Iteration: An open culture for providing and receiving constructive feedback on designs, fostering an iterative process that leads to optimal outcomes.

• Knowledge Sharing: A willingness to share insights on new tools, techniques, and best practices, particularly regarding GenAI, to elevate the team's collective capabilities.

📝 Enhancement Note: The culture likely mirrors that of a large, efficient multinational corporation with a forward-looking approach to technology. Expect a professional environment that values both creative output and operational rigor, with a strong emphasis on collaboration to drive GTM success.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Keeping pace with the fast-changing capabilities and ethical considerations of Generative AI tools requires continuous learning and adaptation.

• Balancing AI Efficiency with Creative Integrity: Ensuring that AI-generated content meets high creative standards and maintains brand authenticity, rather than becoming generic or uninspired.

• Integration of New Tools: Effectively integrating new AI tools into existing, potentially entrenched, design workflows and convincing stakeholders of their value.

• Managing Diverse Asset Needs: Supporting a global organization with varied regional market requirements, ensuring localized assets are culturally relevant and on-brand.

Learning & Development Opportunities:

• GenAI Specialization: Becoming a go-to expert for AI-driven creative solutions within the organization, potentially leading to specialized roles.

• Design System Development: Gaining experience in building and managing robust design systems, a highly sought-after skill in operations and branding.

• Advanced Creative Tool Training: Opportunities to deepen expertise in Adobe Creative Cloud and explore emerging AI video and animation tools.

• Cross-functional Project Exposure: Learning about campaign strategy, content marketing, and marketing automation through collaboration, broadening your understanding of the GTM ecosystem.

📝 Enhancement Note: The primary challenge and growth opportunity revolve around mastering and strategically applying Generative AI within a corporate design framework. This is a forward-looking skill that positions the candidate for significant career advancement in operations-focused creative roles.

💡 Interview Preparation

Strategy Questions:

• "Describe a campaign asset you designed that significantly improved engagement. How did you measure its success?" (Prepare a case study demonstrating impact and metrics.)

• "How would you approach creating a series of social media visuals for a new product launch using GenAI tools to expedite the process while maintaining brand consistency?" (Outline your workflow, tool selection, and quality control measures.)

• "Discuss a time you had to adapt your design approach based on feedback from stakeholders. What was your process for incorporating changes?" (Focus on collaboration, iteration, and problem-solving.) Company & Culture Questions:

• "What interests you about working with METRO/MAKRO and our specific use of GenAI in creative operations?" (Research METRO/MAKRO's business and their stated goals for innovation.)

• "How do you stay updated on the latest design trends and emerging technologies like Generative AI?" (Showcase your proactive learning habits.)

• "Describe your experience working in a hybrid environment and collaborating with remote team members." (Highlight communication and self-management skills.) Portfolio Presentation Strategy:

• Narrative Flow: Structure your portfolio presentation to tell a story for each project: the challenge, your solution (including AI application), and the results.

• Quantify Impact: For AI-assisted projects, emphasize the efficiency gains, speed improvements, or novel creative outcomes achieved. Use metrics where possible.

• Demonstrate Process: Be ready to walk through your design process, from ideation and mockup to final execution and QA, highlighting how AI was integrated.

• Visual Clarity: Ensure your presentation is visually clean, well-organized, and reflects your design aesthetic. Use clear, concise language.

📝 Enhancement Note: Interview preparation should heavily lean into demonstrating practical experience with GenAI tools, understanding of operational efficiency in design, and the ability to integrate these into a corporate branding context. Be prepared to showcase not just the final product but the strategic thinking behind its creation.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on SmartRecruiters.

• Customize Your Resume: Tailor your resume to highlight experience with Adobe Creative Cloud, specific GenAI tools, motion graphics, video editing, and any contributions to design systems or workflow optimization. Use keywords from the job description.

• Prepare Your Portfolio: Ensure your portfolio is up-to-date, easily navigable, and clearly showcases projects demonstrating your skills in digital design, campaign assets, and particularly your application of GenAI. Include case studies explaining your process and impact.

• Practice Your Pitch: Rehearse how you will present your portfolio and discuss your experience with AI tools. Be ready to articulate your design process, problem-solving approach, and understanding of brand consistency.

• Research METRO/MAKRO: Familiarize yourself with METRO/MAKRO's business, their brand identity, and their commitment to digital innovation. Understand how your role contributes to their overall business objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.