Graphic Designer ( E-commerce)

📍 Job Overview

Job Title: Graphic Designer (E-commerce)

Company: Lago

Location: San José, Costa Rica (Remote within Latin America)

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: August 27, 2026

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Fully Remote (Latin America only)

🚀 Role Summary

• Design compelling visual assets to enhance e-commerce product listings and drive sales, with a focus on Amazon seller optimization.

• Develop a wide range of marketing and sales collateral, including digital ads, social media graphics, landing pages, and B2B materials.

• Maintain and evolve the company's visual brand identity across all digital and print platforms, ensuring consistency and impact.

• Collaborate closely with marketing, product, and development teams to align designs with strategic business objectives and customer engagement goals.

• Leverage advanced proficiency in Adobe Creative Suite to execute high-quality design solutions for a dynamic, fast-paced e-commerce environment.

📝 Enhancement Note: The role emphasizes a strong commercial focus within graphic design, specifically for e-commerce and B2B contexts, requiring a blend of creative talent and a deep understanding of conversion-driven design principles.

📈 Primary Responsibilities

• Design and produce high-impact visual content for e-commerce platforms, including product imagery, banners, and promotional graphics that are optimized for conversion.

• Create a comprehensive suite of marketing and sales collateral, such as decks, one-pagers, case studies, brochures, and event materials (invites, signage, booth assets).

• Develop engaging landing pages for marketing campaigns and event registrations, ensuring a seamless user experience and clear call-to-actions.

• Design digital and print advertisements, website graphics, and social media content that align with brand guidelines and campaign objectives.

• Ensure strict adherence to the company's visual brand identity, maintaining consistency in typography, color palettes, and imagery across all communications.

• Conduct thorough proofreading of all design materials to guarantee accuracy, clarity, and grammatical correctness before dissemination.

• Manage a diverse workload of multiple design requests simultaneously, prioritizing effectively to meet established deadlines in a fast-paced setting.

📝 Enhancement Note: The responsibilities highlight a direct link between design output and commercial results, particularly in B2B and e-commerce sales contexts, requiring designers to think strategically about how visuals influence customer behavior and sales performance.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and a deep understanding of design principles is essential.

Experience:

• 4-7 years of progressive experience in graphic design.

• A minimum of 2 years of highly relevant experience specifically in e-commerce design, Amazon seller product enhancement, or similar conversion-focused digital marketing design roles.

• Proven experience in B2B design contexts is required. Required Skills:

• Advanced proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.

• Demonstrated ability to create compelling visuals for e-commerce platforms and Amazon sellers to enhance product listings and drive sales.

• Strong understanding of design principles, typography, color theory, and layout composition.

• Excellent verbal and written communication skills in English (C1 level), ensuring clarity and precision in all interactions.

• Ability to manage multiple design projects concurrently and meet strict deadlines.

• Strong problem-solving skills and the ability to apply good judgment in selecting design methods and techniques. Preferred Skills:

• Experience with UI/UX principles as they apply to landing pages and web graphics.

• Familiarity with A/B testing concepts for design elements to optimize conversion rates.

• Basic understanding of HTML/CSS for web graphics implementation.

• Experience working in a remote, globally distributed team environment.

📝 Enhancement Note: The emphasis on "highly relevant" experience and specific e-commerce/Amazon seller optimization skills suggests the company is looking for a candidate who can hit the ground running with proven, quantifiable results in driving sales through design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 4-7 years of graphic design work, with a significant emphasis on at least 2 years of e-commerce or Amazon-specific design projects.

• Demonstrations of B2B design collateral, including decks, case studies, and brochures, highlighting strategic communication and brand consistency.

• Examples of digital assets such as website graphics, social media content, and digital ads, illustrating an understanding of online engagement and brand storytelling.

• Visual evidence of work on landing pages, demonstrating an ability to design for conversion and user experience.

• Case studies or specific project examples that clearly articulate the design process, challenges encountered, and measurable results achieved (e.g., increased conversion rates, improved engagement metrics). Process Documentation:

• Showcase examples of how you have maintained brand consistency across multiple projects and platforms.

• Include examples of your workflow for managing multiple design requests, from brief to final delivery, highlighting prioritization and time management techniques.

• Provide evidence of your process for proofreading and quality assurance of design materials.

📝 Enhancement Note: The portfolio is critical for this role, requiring not just aesthetic appeal but also demonstrable impact on sales and brand perception within the e-commerce and B2B sectors. Candidates should be prepared to discuss the strategic thinking behind their designs and the results they achieved.

💵 Compensation & Benefits

Salary Range: Up to $12 USD per hour, translating to approximately $1,900 - $2,000 USD per month, based on a 40-hour work week (9 AM - 5 PM PST).

Benefits:

• Remote Work: The flexibility to work from anywhere within the approved Latin American countries (Argentina, Mexico, Costa Rica, Guatemala, Nicaragua, Dominican Republic, El Salvador), promoting work-life balance.

• Growth Opportunities: As a key contributor, you will have the chance to shape your role and advance your career within the company as it grows.

• Innovative Culture: Become part of a team passionate about leveraging data and innovative approaches to solve challenges and drive success in a dynamic market.

Working Hours: Monday to Friday, 9 AM to 5 PM PST (Pacific Standard Time), totaling 40 hours per week. This schedule ensures overlap with key team members for collaboration.

📝 Enhancement Note: The hourly rate places this role in the mid-range for experienced graphic designers in Latin America, particularly for remote, specialized e-commerce roles. The benefits focus on flexibility and professional development, aligning with the company's innovative culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: Lago operates within the e-commerce and digital design sector, focusing on enhancing online brand presence and sales performance. The company aims to leverage design as a strategic tool for business growth.

Company Size: While not explicitly stated, the description suggests a growing team with global reach, indicating a mid-sized company or a rapidly scaling startup environment where individual contributions are highly visible.

Founded: The founding date is not provided, but the mention of an "innovative culture" and "rapidly evolving market" suggests a company that is forward-thinking and adaptable.

Team Structure:

• The design role is embedded within a cross-functional team, requiring close collaboration with marketing, product, and development departments.

• This structure implies a collaborative environment where designers contribute to broader company objectives beyond just visual creation.

• The role is expected to interact with various stakeholders to understand project requirements and present design solutions. Methodology:

• The company emphasizes a data-driven approach to problem-solving and driving success, suggesting that design decisions should be informed by performance metrics and market insights.

• Workflow planning and optimization are key, with an expectation for designers to manage their tasks efficiently and contribute to streamlined processes.

• Automation and efficiency practices are likely valued, encouraging designers to find innovative ways to produce high-quality work with optimal resource utilization.

Company Website: lagodesign.com

📝 Enhancement Note: Lago appears to foster a culture that values strategic thinking, data-informed decision-making, and cross-functional collaboration. Designers are expected to be proactive, adaptable, and focused on delivering business results through their creative work.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Senior level, requiring a solid foundation of experience (4-7 years) and specialized expertise in e-commerce design. The responsibilities indicate a significant level of autonomy and the expectation to contribute strategically to marketing and sales initiatives.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Creative Director, or Head of Design. They will collaborate closely with product managers and developers, indicating a matrixed reporting or strong cross-functional alignment.

Operations Impact: The role's impact is directly tied to enhancing Lago's e-commerce performance. By creating compelling visuals for product listings, marketing campaigns, and sales collateral, the designer will directly influence customer engagement, conversion rates, brand perception, and ultimately, revenue generation.

Growth Opportunities:

• Role Shaping: As a key player in a growing team, there is an opportunity to influence the direction of design within the company and potentially specialize further within e-commerce or digital marketing design.

• Skill Development: Continuous learning is encouraged, with opportunities to work on diverse projects that can expand expertise in areas like UX/UI for e-commerce, conversion optimization, and B2B marketing design.

• Leadership Potential: Demonstrating strong performance, strategic thinking, and the ability to mentor junior designers (if applicable) could lead to future leadership opportunities within the design team as the company scales.

📝 Enhancement Note: The growth opportunities are framed around evolving with the company and taking on more responsibility, rather than a rigid, predefined career ladder. Candidates who are proactive and eager to contribute beyond core design tasks will find this environment conducive to advancement.

🌐 Work Environment

Office Type: Fully Remote. The company embraces a distributed workforce, allowing employees to work from their preferred location within the specified Latin American countries.

Office Location(s): Remote work is permitted across Argentina, Mexico, Costa Rica, Guatemala, Nicaragua, Dominican Republic, and El Salvador. This broad geographical reach offers flexibility while ensuring team members are in compatible time zones for collaboration.

Workspace Context:

• Collaborative Environment: Despite being remote, the team emphasizes collaboration. Designers will utilize digital tools to communicate, share work, and participate in feedback sessions.

• Operations Tools & Technology: Access to and proficiency with a suite of digital design and collaboration tools (e.g., Adobe Creative Suite, project management software, communication platforms like Slack or Teams) is expected.

• Team Interaction: Opportunities for interaction will occur through scheduled meetings, virtual brainstorming sessions, and informal check-ins to foster a sense of team cohesion and shared purpose.

Work Schedule: The standard work schedule is Monday to Friday, 9 AM to 5 PM PST. This structured schedule ensures consistent overlap with other team members and stakeholders, facilitating effective communication and project management across different locations.

📝 Enhancement Note: The remote work model is central to the company's offering, emphasizing work-life balance. The structured PST working hours are crucial for ensuring effective collaboration within the distributed team.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application and portfolio to assess suitability for the role, focusing on e-commerce and B2B design experience.

• Technical Interview: Discussion of design skills, proficiency with Adobe Creative Suite, and understanding of e-commerce design principles. This may include a review of specific portfolio pieces and a discussion of the design process.

• Case Study/Design Challenge: Candidates may be asked to complete a small design task or present a detailed case study from their portfolio that demonstrates their approach to a relevant e-commerce or B2B design problem.

• Cross-functional Interview: Meeting with marketing or product team members to assess collaboration skills, communication clarity, and alignment with the company's innovative culture.

• Final Interview: Potentially with a hiring manager or senior leader to discuss overall fit, career aspirations, and confirm salary expectations.

Portfolio Review Tips:

• Highlight E-commerce Impact: Clearly showcase projects that demonstrate your ability to create visuals that drive sales and conversions on e-commerce platforms. Quantify results where possible (e.g., "increased click-through rate by X%", "improved product listing engagement by Y%").

• Showcase B2B Expertise: Include examples of B2B collateral (decks, case studies) that illustrate your understanding of professional communication and brand positioning for business clients.

• Detail Your Process: For each project, explain your thought process, the problem you were solving, the tools you used, and why you made specific design choices.

• Brand Consistency Examples: Demonstrate your ability to maintain a cohesive brand identity across various marketing materials.

• Conciseness and Clarity: Ensure your portfolio is well-organized, easy to navigate, and highlights your most relevant and impactful work.

Challenge Preparation:

• Be prepared to discuss your approach to designing for conversion optimization in an e-commerce context.

• Practice articulating your design decisions and their strategic rationale, linking them to business objectives.

• Familiarize yourself with current e-commerce design trends and best practices, particularly for platforms like Amazon.

📝 Enhancement Note: The application process heavily relies on the portfolio. Candidates must prepare to not only show their work but also to articulate the strategic thinking, process, and measurable impact behind each design.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency is mandatory, specifically in Photoshop, Illustrator, and InDesign. This is the core suite for all design execution.

• Figma/Sketch (Potential): While not explicitly listed, familiarity with collaborative design tools like Figma or Sketch is beneficial for web and UI design tasks, especially in a remote team setting.

• Project Management Software (e.g., Asana, Trello, Jira): Experience with these tools is expected for managing design requests, tracking progress, and collaborating with cross-functional teams.

Analytics & Reporting:

• Basic understanding of Web Analytics (e.g., Google Analytics): While not a primary analytics role, understanding how design impacts metrics like traffic, engagement, and conversion is advantageous.

• Heatmap/User Behavior Tools (e.g., Hotjar): Familiarity with tools that provide insights into user interaction with web designs can inform design decisions.

CRM & Automation:

• CRM Systems (e.g., HubSpot, Salesforce): Awareness of how marketing collateral and website graphics are used within CRM and marketing automation workflows is helpful for B2B design.

• Email Marketing Platforms (e.g., Mailchimp, SendGrid): Understanding the design requirements for effective email campaigns is relevant for creating email graphics.

📝 Enhancement Note: The emphasis is clearly on core design software. However, a candidate's understanding of how their designs integrate with broader marketing technology stacks and impact key performance indicators will be a significant advantage.

👥 Team Culture & Values

Operations Values:

• Innovation: A commitment to finding new and effective ways to solve design challenges and drive business success in a rapidly evolving market.

• Data-Driven Approach: Decisions are informed by data and performance metrics, encouraging designers to consider the impact of their work on conversion rates and engagement.

• Efficiency: A focus on optimizing workflows and processes to deliver high-quality design outputs effectively and promptly.

• Collaboration: Strong emphasis on teamwork and cross-functional communication to achieve shared goals.

• Accountability: Taking ownership of design projects and their outcomes, demonstrating a commitment to delivering results.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with marketing, product, and development teams, requiring clear communication and a collaborative spirit.

• Feedback Culture: Openness to receiving and providing constructive feedback to improve designs and processes.

• Knowledge Sharing: A culture that encourages sharing best practices, design trends, and insights to elevate the entire team's capabilities.

📝 Enhancement Note: Lago values designers who are not just creative artists but strategic partners who can contribute to business objectives through thoughtful, data-informed design within a collaborative, remote environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Commercial Goals: The primary challenge will be to create visually stunning designs that also effectively drive e-commerce sales and meet B2B client needs.

• Remote Collaboration: Effectively communicating and collaborating with a globally distributed team, ensuring alignment and understanding across different time zones and cultural backgrounds.

• Fast-Paced Evolving Market: Keeping pace with rapidly changing e-commerce trends, platform updates (especially for Amazon), and design best practices to maintain a competitive edge.

• Managing Multiple Stakeholders: Juggling design requests from various departments and ensuring all stakeholder needs are met while maintaining brand consistency and quality.

Learning & Development Opportunities:

• E-commerce Specialization: Deepen expertise in conversion-focused design, A/B testing for visual elements, and platform-specific design optimization (e.g., Amazon listings).

• Cross-functional Skill Expansion: Gain exposure to marketing strategy, product development, and user experience principles, broadening your understanding of the e-commerce ecosystem.

• Remote Work Best Practices: Develop advanced skills in remote communication, project management, and self-discipline to excel in a distributed work environment.

• Industry Trends: Stay ahead of design and e-commerce trends through online resources, webinars, and potentially industry-specific online courses.

📝 Enhancement Note: The role presents opportunities for significant professional growth by tackling the unique challenges of e-commerce design in a remote, global context, pushing the designer to become a well-rounded, results-oriented creative professional.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a graphic that directly led to an increase in sales or conversions for an e-commerce product. What was your process, and how did you measure success?" (Prepare a specific case study demonstrating your impact.)

• "How do you approach maintaining brand consistency across a wide range of marketing materials for different channels (e.g., social media, email, web ads, print)?" (Focus on your systematic approach and understanding of brand guidelines.)

• "Imagine we need to redesign a product listing page for Amazon. What key design elements would you prioritize, and why?" (Demonstrate your knowledge of e-commerce best practices and conversion optimization.) Company & Culture Questions:

• "What interests you about Lago's mission and our focus on e-commerce design?" (Research Lago's website and recent activities.)

• "How do you stay updated on the latest e-commerce design trends and technologies?" (Showcase your commitment to continuous learning and industry awareness.)

• "Describe your experience working in a remote team environment. What strategies do you use to stay connected and productive?" (Highlight your communication skills and self-management abilities.) Portfolio Presentation Strategy:

• Focus on ROI: For each selected piece, clearly articulate the problem, your design solution, and the measurable results achieved. Quantify impact whenever possible.

• Explain Your Process: Walk through your design thinking, from initial brief to final execution, highlighting any challenges and how you overcame them.

• Tailor to E-commerce/B2B: Select examples that best represent your experience in e-commerce and B2B design, demonstrating your understanding of these specific contexts.

• Visual Clarity: Ensure your presentation is visually clean, professional, and easy to follow, mirroring the quality of your design work.

📝 Enhancement Note: Interview preparation should center on demonstrating tangible results and strategic thinking. Candidates need to be ready to discuss not just what they designed, but why they designed it that way and what impact it had.

📌 Application Steps

To apply for this graphic design position:

• Submit your application through the Workable application link provided.

• Portfolio Customization: Curate your portfolio to prominently feature your strongest e-commerce and B2B design projects. Prioritize examples that demonstrate conversion optimization, sales impact, and brand consistency across digital platforms.

• Resume Optimization: Tailor your resume to highlight keywords such as "E-commerce Graphic Designer," "Adobe Creative Suite," "B2B Design," "Conversion Optimization," and specific achievements in sales or engagement metrics.

• Interview Preparation: Practice articulating your design process, strategic rationale, and quantifiable results for key portfolio pieces. Prepare to discuss your experience with remote collaboration and your understanding of e-commerce design trends.

• Company Research: Thoroughly review Lago's website (lagodesign.com) to understand their brand, services, and company culture. Prepare to discuss how your skills and values align with their innovative approach to e-commerce design.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.