Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: AlgaeCal

Location: Vancouver, British Columbia, Canada

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: September 01, 2026

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Spearhead creative vision and execution for a wide range of digital and print marketing assets, including display ads, social media content, and email campaigns, with a focus on driving measurable sales results.

• Develop and refine intuitive UI designs for both desktop and mobile platforms, ensuring a seamless and engaging user experience that directly contributes to conversion rates.

• Leverage data-driven insights and marketing analytics to inform design decisions, optimize content performance, and achieve key business objectives.

• Mentor and guide junior designers, fostering a collaborative environment for creative feedback, skill development, and efficient project resourcing.

• Integrate cutting-edge AI design tools and generative workflows to enhance efficiency, elevate output quality, and stay at the forefront of design innovation.

📝 Enhancement Note: This role is positioned within a marketing-centric organization, implying a strong connection between design output and Go-To-Market (GTM) strategies. The emphasis on "driving sales" and "conversion rates" indicates that this Senior Graphic Designer will function very closely with marketing and sales operations, requiring a deep understanding of campaign performance and customer acquisition funnels. The inclusion of "Creative Operations" as a category highlights the strategic and operational aspects of the design function within the company.

📈 Primary Responsibilities

• Lead the conceptualization and execution of high-impact digital marketing assets, including email campaigns, display advertisements, social media graphics, and landing page visuals, ensuring alignment with brand messaging and GTM strategies.

• Design intuitive and user-friendly UI/UX for desktop and mobile interfaces, focusing on optimizing the customer journey and enhancing conversion rates for e-commerce platforms.

• Collaborate closely with marketing, sales, and product teams to translate business objectives and campaign goals into compelling visual narratives and effective design solutions.

• Utilize data analytics and performance metrics to evaluate the effectiveness of design assets, iteratively refine creative strategies, and demonstrate ROI through quantifiable improvements.

• Mentor and provide constructive feedback to junior designers, fostering their growth and ensuring the consistent application of brand guidelines and design best practices across all projects.

• Manage the integration of AI-powered design tools and generative AI workflows to streamline creative processes, accelerate asset production, and explore innovative visual concepts.

• Contribute to the development and maintenance of brand identity guidelines, ensuring consistency and visual cohesion across all marketing channels and platforms.

• Oversee the design and production of print collateral, marketing materials, and other offline assets as required, maintaining high standards of quality and brand representation.

• Stay abreast of emerging design trends, marketing technologies, and AI advancements to continuously elevate the company's visual communication and competitive edge.

• Actively participate in cross-functional team meetings, providing design expertise and contributing to strategic discussions that impact Go-To-Market initiatives.

📝 Enhancement Note: The responsibilities explicitly mention "GTM strategies" and "campaign goals," indicating that this role is deeply embedded within the company's Go-To-Market operations. The emphasis on "optimizing the customer journey" and "conversion rates" further solidifies its connection to revenue generation and sales enablement. The requirement to "demonstrate ROI through quantifiable improvements" points towards a need for strong analytical skills and a results-oriented approach, typical of operations-focused roles.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, UI/UX Design, Visual Communication, or a related design field.

Experience: Minimum of 5-10 years of professional graphic design experience, with a proven track record in digital marketing environments and demonstrated experience in mentoring or leading design projects.

Required Skills:

• Portfolio Excellence: A strong, results-oriented portfolio showcasing a diverse range of digital and print design work, with specific examples of how past designs have demonstrably increased conversion rates and opt-ins. Must include examples of design leadership or guided projects.

• Proficiency in Design Software: Expert-level skills in industry-standard design tools, including Adobe Creative Suite (Illustrator, Photoshop, InDesign).

• UI/UX Design Expertise: Proven ability to create intuitive and engaging user interfaces for both desktop and mobile applications, with a solid understanding of user-centered design principles.

• Branding & Typography: Deep understanding of brand development, visual identity systems, and sophisticated typography principles.

• Marketing Savvy: Demonstrated ability to research, understand, and apply current marketing trends, techniques, and insights to create visually compelling content that drives sales.

• Data-Driven Design: Understanding of key marketing metrics and the ability to use data insights to inform design decisions and measure campaign performance.

• Mentorship & Feedback: Proven experience mentoring junior designers, providing high-level creative feedback, and assisting with project resourcing and timeline planning.

• Digital Marketing Environment Experience: Familiarity with marketing funnels, customer journeys, and the principles of digital marketing campaign execution.

Preferred Skills:

• Advanced Design Tools: Proficiency in Figma for UI/UX design and collaborative workflows.

• Motion Graphics & Video Editing: Experience with Premiere Pro and advanced After Effects techniques for creating animated assets and video content.

• E-commerce Expertise: Specific experience designing for and driving sales on e-commerce platforms, such as Amazon.

• AI Design Tools: Hands-on experience with AI design tools and generative workflows (e.g., Adobe Firefly, Claude, Midjourney, Canva Magic Studio, Figma AI) to improve efficiency and output quality.

📝 Enhancement Note: The requirement for a "results-oriented portfolio" with "quantifiable improvements" and "measurable sales impact" is a critical differentiator for operations-focused roles. This goes beyond aesthetic appeal to emphasize the business impact of design. The inclusion of "marketing savvy" and "data-driven design" directly links the creative function to operational performance metrics. The preference for AI tools highlights the company's forward-thinking approach to design operations and efficiency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Quantifiable Results: Showcase case studies that clearly articulate the problem, your design solution, and the measurable impact on key business metrics such as conversion rates, click-through rates, and sales revenue.

• Design Leadership Examples: Include projects where you guided or reviewed the work of other designers, demonstrating your ability to mentor and elevate the team's output.

• Diverse Asset Range: Present a comprehensive portfolio that spans various digital and print formats, including social media posts, email campaigns, display ads, landing pages, marketing collateral, and any projects that incorporated AI in the design process.

• UI/UX Case Studies: Provide examples of UI/UX design projects, detailing your design process, user research insights, and how your designs improved user experience and achieved specific usability goals.

Process Documentation:

• Workflow Optimization: Demonstrate experience in establishing and optimizing design workflows, from initial concept through to final asset delivery, ensuring efficiency and quality control.

• System Implementation Standards: Illustrate your understanding of how design assets integrate within broader marketing systems and platforms (e.g., email marketing platforms, ad networks, CMS).

• Performance Analysis Integration: Show how you use performance data and analytics to inform design iterations and improve the effectiveness of marketing assets over time.

📝 Enhancement Note: The emphasis on "quantifiable results," "measurable impact," and "demonstrating ROI" aligns with the operational focus of this role. The requirement to show how designs "integrate within broader marketing systems" and how "performance data" is used highlights the need for an operations-minded approach to design, where efficiency and effectiveness are paramount. The explicit mention of AI in the portfolio is a key indicator of the role's modern operational expectations.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Graphic Designers in Vancouver, BC with 5-10 years of experience and specialized skills in digital marketing and AI, the estimated salary range is approximately CAD $75,000 - $100,000 annually. This estimation considers the hybrid work model, the company's focus on measurable results, and the demand for advanced design and AI integration skills.

Benefits:

• Comprehensive Health Coverage: Includes medical, dental, and vision insurance plans designed to support employee well-being.

• Retirement Savings Plan: Company-sponsored retirement savings plan (e.g., RRSP matching or equivalent) to aid in long-term financial planning.

• Paid Time Off: Generous vacation days, personal days, and paid holidays to ensure work-life balance.

• Professional Development: Opportunities for ongoing learning, including access to workshops, conferences, and online courses relevant to design, marketing, and AI technologies.

• Hybrid Work Flexibility: The ability to work remotely and in the office, offering a balance between focused work and team collaboration.

Working Hours: Standard full-time working hours, estimated at 40 hours per week, with flexibility offered within the hybrid work arrangement. Core working hours may be established to ensure team collaboration and meeting availability.

📝 Enhancement Note: The salary range is estimated based on the provided location (Vancouver, BC), experience level (5-10 years), and the specialized nature of the role (AI integration, digital marketing focus). Research for this estimate would involve consulting reputable salary aggregators for Canada and specifically for the Vancouver tech/creative market, cross-referenced with roles requiring similar skill sets and responsibilities. The benefits are standard for a full-time professional role in Canada, with a focus on elements valued by creative and operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health & Wellness / Biotechnology (specifically focused on bone health supplements). AlgaeCal operates in a niche but growing market addressing a significant health concern, positioning itself as a science-backed, natural solution provider. This requires a blend of scientific credibility and engaging consumer marketing.

Company Size: AlgaeCal is likely a mid-sized company, given its specific focus and growth potential. This size often allows for a dynamic work environment where individual contributions are visible and impactful, while still offering structured processes and a dedicated team.

Founded: While the founding date is not explicitly provided, AlgaeCal has established itself as a leader in its specific niche, suggesting a history of innovation and market development. This implies a company culture that values expertise and long-term vision.

Team Structure:

• Cross-Functional Collaboration: The Senior Graphic Designer will likely be part of a broader Marketing team, collaborating closely with Marketing Managers, Digital Marketers, Content Creators, and potentially Product Development.

• Reporting Hierarchy: The role likely reports to a Marketing Director or Head of Creative, with direct interaction and mentorship responsibilities for junior designers if applicable.

• Operations Integration: Expect close partnerships with Sales Operations and Revenue Operations to ensure design assets directly support sales enablement and revenue-generating campaigns.

Methodology:

• Data-Driven Marketing: AlgaeCal emphasizes measurable results, suggesting a methodology heavily reliant on analytics, A/B testing, and performance tracking to optimize campaigns and product offerings.

• User-Centric Design: The focus on "user experience" and "driving sales" indicates a user-centric approach where customer needs and behaviors are central to design strategy.

• Agile Development (Potential): Given the digital marketing environment, there might be elements of agile methodologies in project management, allowing for iterative design and rapid deployment of marketing assets.

Company Website: https://www.algaecal.com/

📝 Enhancement Note: The industry context highlights the need for designs that are both scientifically credible and appealing to a consumer audience concerned about health. The "data-driven" methodology is a key operational characteristic, implying that design success is measured by its contribution to business outcomes, not just aesthetics. The mention of "Sales Operations and Revenue Operations" integration is crucial for understanding the operational scope of this design role.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level role, signifying a high degree of autonomy, strategic input, and leadership responsibility within the design function. It requires not just execution but also the ability to guide creative direction and mentor others.

Reporting Structure: The Senior Graphic Designer will likely report to a Marketing Director or Head of Creative. This position offers a direct line of communication to leadership, enabling significant influence on visual strategy and campaign execution.

Operations Impact: The role has a direct impact on revenue through the creation of marketing assets that drive sales, conversions, and customer acquisition. The emphasis on measurable results means the designer's work is directly tied to the company's financial performance and growth objectives.

Growth Opportunities:

• Creative Leadership Path: Potential to advance into a Creative Director or Art Director role, overseeing larger creative teams and broader brand strategy.

• Specialization in AI Design: Opportunity to become a subject matter expert in AI-driven design workflows, leading innovation in this rapidly evolving field within the company.

• Cross-Functional Expertise: Develop deeper insights into marketing operations, sales strategy, and e-commerce by working closely with those departments, potentially leading to roles in marketing strategy or GTM operations.

• Process Improvement Leadership: Take ownership of refining and implementing design operations processes, improving efficiency, and establishing best practices for the creative team.

📝 Enhancement Note: The growth opportunities are framed in terms of both traditional design leadership and more operations-centric paths, such as specialization in AI design and process improvement. This acknowledges the evolving nature of design roles within modern organizations and highlights how this position can serve as a stepping stone into broader operational or strategic functions.

🌐 Work Environment

Office Type: Hybrid work environment, allowing for a combination of remote work and in-office collaboration. This model aims to balance flexibility with the benefits of in-person teamwork and idea exchange.

Office Location(s): Vancouver, British Columbia, Canada. The specific office location within Vancouver will provide a central hub for team meetings, collaborative sessions, and access to company resources.

Workspace Context:

• Collaborative Spaces: The office is likely equipped with meeting rooms and common areas designed to foster brainstorming, team discussions, and cross-functional collaboration.

• Technology & Tools: Access to necessary hardware, software licenses (Adobe Creative Suite, Figma, etc.), and potentially specialized equipment for design work.

• Team Interaction: Opportunities for regular interaction with marketing, sales, and potentially other operational teams, facilitating a holistic understanding of business goals and customer engagement strategies.

Work Schedule: The role operates on a standard full-time schedule, approximately 40 hours per week. While core hours may be set for team synchronization, there is likely flexibility in daily start and end times to accommodate the hybrid model and individual work preferences, provided project deadlines and collaboration needs are met.

📝 Enhancement Note: The hybrid nature of the work environment is a key aspect, suggesting that successful candidates will need to be self-motivated and adept at managing their time effectively across both remote and in-office settings, a common requirement in operations roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application review, focusing on resume, cover letter, and portfolio link. Emphasis will be placed on quantifiable achievements and alignment with company values.

• Portfolio Review & Case Study: A dedicated session to walk through your portfolio, discuss specific projects, and potentially present a brief case study on how your design work has driven sales or improved user experience. Expect questions about your design process and approach to problem-solving.

• Skills & Technical Assessment: Potential for a practical design exercise or a discussion focused on your proficiency with specific tools (Adobe Suite, Figma) and your understanding of AI design applications.

• Cultural Fit & Values Interview: An interview to assess alignment with AlgaeCal's core values (humble, hungry, people smart) and your suitability as a team member. Questions may probe your approach to teamwork, learning, and handling challenges.

• Final Interview: Likely with senior leadership to discuss strategic fit, long-term career aspirations, and finalize any offer details.

Portfolio Review Tips:

• Quantify Everything: For each project, clearly state the objective, your role, the challenges faced, the solutions implemented, and most importantly, the measurable results (e.g., "Increased conversion rate by X%," "Reduced bounce rate by Y%," "Generated Z leads").

• Showcase Leadership: Highlight projects where you mentored others, led creative discussions, or influenced the overall direction of a design initiative.

• Demonstrate Process: Explain your design thinking – how you approach a brief, conduct research, iterate on concepts, and arrive at a final solution. Include wireframes, mood boards, or early concepts if they illustrate your process effectively.

• Highlight AI Integration: Specifically showcase any projects where you utilized AI tools, explaining the benefits, challenges, and outcomes.

• Tailor to AlgaeCal: Research AlgaeCal's brand, products, and target audience. Select portfolio pieces that best demonstrate your ability to create effective designs for their specific industry and goals.

Challenge Preparation:

• Value Alignment: Be prepared to discuss how your personal values and work style align with AlgaeCal's stated values (humble, hungry, people smart). Prepare specific examples from your past experiences.

• Problem-Solving Scenarios: Anticipate questions about how you would approach specific design challenges relevant to AlgaeCal's business (e.g., designing a campaign to increase bone density awareness, improving a landing page for a new supplement).

• Book & Fun Questions: Be ready to share the last three books you've read and what you do for fun. These questions assess your curiosity, intellectual breadth, and personal interests.

• Career Motivation: Prepare to articulate why you are the best candidate for this specific role and why you are looking to leave your current/previous position.

📝 Enhancement Note: The application process is intentionally rigorous, designed to filter for candidates who are not only skilled but also deeply aligned with the company's culture and mission. The emphasis on quantifiable results and the structured approach to portfolio presentation are critical for candidates in operations-adjacent roles.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Illustrator, Photoshop, and InDesign for creating a wide array of digital and print assets.

• Figma: Strong familiarity and proficiency are expected for UI/UX design, collaborative prototyping, and design system management.

• AI Design Tools: Hands-on experience with generative AI tools such as Adobe Firefly, Midjourney, Claude, Canva Magic Studio, and Figma AI is highly valued for enhancing efficiency and exploring creative possibilities.

Analytics & Reporting:

• Web Analytics Platforms: Familiarity with tools like Google Analytics to understand user behavior, track conversion funnels, and measure the performance of design assets.

• Marketing Automation Platforms: Understanding of how design assets are deployed and tracked within platforms like HubSpot, Mailchimp, or similar, to inform design choices for optimal campaign performance.

• A/B Testing Tools: Experience with or understanding of A/B testing methodologies to optimize designs based on performance data.

CRM & Automation:

• CRM Systems (e.g., Salesforce, HubSpot CRM): While not a primary user, understanding how design assets support CRM-driven campaigns and sales enablement is beneficial.

• Project Management Software: Experience with tools like Asana, Trello, or Monday.com for managing design projects, tracking tasks, and collaborating with cross-functional teams.

📝 Enhancement Note: The explicit mention of AI design tools and their integration into workflows is a significant indicator of the role's operational focus on efficiency and innovation. Proficiency in Figma and understanding of analytics platforms further cement the role's connection to digital marketing operations and performance measurement.

👥 Team Culture & Values

Operations Values:

• Humility: A willingness to put the team and others' needs ahead of personal ego. This translates to being open to feedback, collaborative problem-solving, and supporting colleagues.

• Hunger: A strong desire to learn, grow, and contribute. For a designer, this means actively seeking new skills, staying updated on industry trends (especially AI), and striving for continuous improvement in design quality and business impact.

• People Smart: Excellent interpersonal skills and the ability to work effectively as part of a team. This involves strong communication, empathy, and a proactive approach to collaboration, ensuring smooth interactions with marketing, sales, and other departments.

Collaboration Style:

• Cross-Functional Integration: Expected to work seamlessly with marketing, sales, and potentially product teams, understanding their objectives and translating them into effective visual solutions.

• Open Feedback Culture: Encourages giving and receiving constructive creative feedback at a high level, fostering an environment of continuous improvement and mutual respect.

• Efficiency-Focused: A drive to optimize design processes, leverage technology (including AI), and ensure that creative output is not only high-quality but also delivered efficiently to meet marketing timelines and goals.

📝 Enhancement Note: The explicit detailing of AlgaeCal's core values (humble, hungry, people smart) is crucial. Candidates should prepare to demonstrate how they embody these values in their work, particularly in relation to collaboration, learning, and team contributions. This is a key aspect for assessing cultural fit in operations-oriented roles.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Data: The primary challenge will be to consistently produce innovative and aesthetically pleasing designs while rigorously adhering to data-driven objectives and measurable performance targets.

• Rapidly Evolving AI Landscape: Keeping pace with the fast-evolving capabilities and applications of AI in design requires continuous learning and adaptation.

• Cross-Departmental Alignment: Effectively translating diverse stakeholder needs (marketing, sales, product) into cohesive visual strategies and managing expectations across different departments.

• Maintaining Brand Consistency: Ensuring brand integrity and visual cohesion across a wide range of marketing channels and evolving campaign requirements.

Learning & Development Opportunities:

• AI Design Specialization: Opportunity to deepen expertise in generative AI tools and workflows, potentially leading to innovation in how AlgaeCal approaches content creation.

• Marketing Operations Insight: Gain a comprehensive understanding of marketing funnel dynamics, GTM strategies, and campaign performance metrics through close collaboration with operational teams.

• Leadership Development: Develop mentorship and team leadership skills through guiding junior designers and contributing to strategic creative planning.

• Industry Exposure: Potential to attend industry conferences, workshops, and training sessions focused on digital marketing, UI/UX, and AI in design.

📝 Enhancement Note: The challenges presented are framed from an operational perspective, focusing on the integration of creative output with business metrics and technological advancements. The growth opportunities highlight pathways into specialized design areas and broader operational roles.

💡 Interview Preparation

Strategy Questions:

• "Describe a time your design work directly led to a significant increase in conversion rates or sales. What was your process, and how did you measure success?" (Focus on quantifiable results and your strategic approach.)

• "How do you balance creative exploration with the need to meet specific marketing objectives and data-driven performance targets?" (Highlight your understanding of marketing operations and data integration.)

• "Imagine we need to design a new display ad campaign for our flagship product. Walk us through your process from brief to final asset, including how you'd incorporate AI tools and ensure it aligns with our brand and drives clicks." (Demonstrate your end-to-end design process, AI usage, and strategic thinking.) Company & Culture Questions:

• "How do you embody the AlgaeCal values of 'humble,' 'hungry,' and 'people smart' in your daily work and interactions?" (Prepare specific anecdotes.)

• "What are your thoughts on the role of AI in graphic design, and how do you see it evolving the creative industry?" (Showcase your forward-thinking perspective and hunger for learning.)

• "Describe a challenging situation where you had to collaborate with a difficult stakeholder or team member. How did you navigate it to achieve a positive outcome?" (Assess your people smarts and conflict resolution skills.) Portfolio Presentation Strategy:

• Storytelling with Data: Frame each portfolio piece as a story: the problem, your strategic approach, the creative solution, and the quantifiable results. Use clear visuals and concise explanations.

• Highlight AI Contributions: Clearly mark and explain any projects where AI was instrumental in your process, detailing the tools used and the benefits achieved (e.g., efficiency gains, novel concepts).

• Focus on Impact: Emphasize the business impact of your designs. Use charts, graphs, or clear numerical data to showcase ROI, conversion improvements, or other key performance indicators.

• Engage and Discuss: Be prepared to go beyond presenting static images. Discuss your thought process, answer questions thoughtfully, and engage in a dialogue about your design philosophy and how it aligns with AlgaeCal's goals.

📝 Enhancement Note: The interview preparation focuses on demonstrating not just design skills but also a strong understanding of business objectives, data analysis, AI integration, and cultural fit – all critical for operations-focused roles. The emphasis on quantifiable results and strategic thinking is paramount.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Click the "Apply

Now" button on the job posting page.

• Customize Your Cover Letter: Write a compelling cover letter addressing:

  • Why you are the ideal Senior Graphic Designer for AlgaeCal, providing quantifiable examples of your achievements in driving sales and conversions.
  • How your personal work style and professional background align with AlgaeCal's core values of being humble, hungry, and people smart, referencing their values page.
  • Describe the toughest challenge you have overcome in your life and your approach to overcoming it.
  • List the last three books you have read and what you do for fun.

• Prepare Your Resume: Ensure your resume highlights relevant experience in digital marketing, UI/UX, AI design tools, and any leadership or mentorship roles. Optimize it with keywords found in the job description.

• Consolidate Application Files: Combine your cover letter and resume into a single document file for submission.

• Curate Your Portfolio: Ensure your online portfolio is up-to-date and showcases a diverse range of work, including social media, email campaigns, ads, landing pages, print materials, and any projects where AI was part of your process. Include the direct URL to your portfolio in your application.

• Submit All Materials: Upload your combined cover letter and resume file and provide your portfolio URL as instructed in the application portal. Applications without a cover letter or portfolio will not be considered.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---