Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: AlgaeCal

Location: Calgary, Alberta, Canada

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: September 01, 2026

Experience Level: 5-10 years

Remote Status: Hybrid (Remote with potential for office days)

🚀 Role Summary

• Lead the creative vision and execution for a wide array of digital and print marketing assets, including email campaigns, display ads, social media posts, and promotional materials, with a strong emphasis on driving sales and conversion rates.

• Develop and refine user interface (UI) designs for both desktop and mobile platforms, focusing on creating intuitive and engaging user experiences that directly contribute to business objectives.

• Leverage data insights and marketing metrics to inform design decisions, continuously optimize content performance, and demonstrate measurable impact on sales and opt-ins.

• Mentor and provide creative feedback to other designers, contributing to team growth and ensuring high standards of visual communication and brand consistency across all channels.

📝 Enhancement Note: The role emphasizes a "designer with a heart" and a data-driven approach, indicating a need for creative professionals who can connect design output directly to business outcomes and company values. The hybrid nature suggests a need for self-management and strong communication skills.

📈 Primary Responsibilities

• Conceptualize, design, and produce high-quality digital and print assets that effectively communicate brand messaging and drive sales conversions.

• Develop and execute creative strategies for email marketing campaigns, display advertisements, social media content, and other marketing collateral.

• Design intuitive and user-friendly UI/UX for desktop and mobile applications, ensuring a seamless and engaging user journey.

• Analyze marketing campaign performance data and user feedback to iterate on designs and improve overall effectiveness and ROI.

• Mentor junior designers, provide constructive creative feedback, and contribute to the development of design best practices and workflows.

• Collaborate with marketing, product, and other cross-functional teams to ensure design alignment with business goals and brand identity.

• Stay abreast of current design trends, marketing techniques, and emerging technologies, including AI-driven design tools, to enhance creative output and efficiency.

• Contribute to the planning of resourcing and timelines in conjunction with project managers for design initiatives.

📝 Enhancement Note: Responsibilities are heavily weighted towards performance-driven design, requiring a candidate who understands the full marketing funnel and can translate creative concepts into measurable sales results. The emphasis on AI tools indicates a forward-thinking approach to design workflows.

✅ Skills & Qualifications

Education: Bachelor's Degree or Diploma in Graphic Design, UI/UX Design, or a closely related design field.

Experience: Minimum of 5 years of professional graphic design experience, with a proven track record of leading creative projects and mentoring other designers.

Required Skills:

• Portfolio: A strong portfolio showcasing a range of work (social media, email, ads, landing pages, print) with demonstrable results in increasing conversion rates and opt-ins, highlighting design leadership's impact on sales.

• Design Software Proficiency: Expert-level skills in Adobe Creative Suite (Illustrator, Photoshop, InDesign).

• UI/UX Design: Proven ability to design intuitive and engaging user interfaces for desktop and mobile applications.

• Marketing Savvy: Deep understanding of marketing trends, techniques, and their application to drive sales through design.

• Data-Driven Design: Ability to research, understand, and apply metrics and data insights to refine design strategies for measurable results.

• Branding & Typography: Strong grasp of branding principles and effective use of typography.

• Mentorship: Demonstrated experience in mentoring designers, providing high-level creative feedback, and assisting with project resourcing and timelines.

Preferred Skills:

• Figma Proficiency: Experience with Figma for UI/UX design and collaborative workflows.

• Video/Animation: Skills in Premiere Pro and advanced After Effects techniques for dynamic content creation.

• AI Design Tools: Hands-on experience with AI design tools and generative workflows (e.g., Adobe Firefly, Claude, Midjourney, Canva Magic Studio, Figma AI).

• E-commerce Expertise: Experience designing for e-commerce platforms, particularly Amazon, with a focus on driving sales.

• Digital Marketing Environment Experience: Familiarity with marketing funnels and digital marketing strategies.

📝 Enhancement Note: The requirement for a portfolio demonstrating quantifiable sales impact and design leadership is a critical differentiator. Proficiency in AI design tools and e-commerce is highly valued, suggesting the company is focused on leveraging cutting-edge technology and direct-to-consumer sales.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Quantifiable Results: Your portfolio must clearly demonstrate how your design work, and any work you guided or reviewed, led to increased conversion rates, opt-ins, and direct sales impact.

• Diverse Project Range: Showcase a broad spectrum of design projects, including social media graphics, email marketing campaigns, display ads, landing pages, print materials, and UI/UX designs.

• AI Integration Examples: Include specific projects where AI tools and generative workflows were utilized to enhance efficiency or output quality, detailing the process and results.

• Design Leadership Showcase: Highlight instances where you mentored other designers, provided creative direction, or reviewed work, demonstrating your ability to elevate team output.

Process Documentation:

• Workflow Optimization: Be prepared to discuss your process for designing and iterating on marketing assets, emphasizing efficiency and effectiveness.

• Data Integration into Design: Detail how you incorporate marketing metrics and user feedback into your design process to achieve measurable outcomes.

• Tool Proficiency Demonstration: Your portfolio should implicitly or explicitly showcase your mastery of industry-standard design tools (Adobe Creative Suite, Figma) and any AI design platforms used.

📝 Enhancement Note: The portfolio is central to the application, requiring more than just aesthetic examples; it needs to be a business case for the candidate's impact. Demonstrating a structured approach to design, incorporating data and AI, is key.

💵 Compensation & Benefits

Salary Range: Salary will be discussed upon getting to know the candidate better.

Benefits: Specific benefits are not detailed in the provided information but are expected to be competitive for a senior role within a growing company.

Working Hours: 40 hours per week.

📝 Enhancement Note: Given the Senior Graphic Designer title, 5-10 years of experience, and location in Calgary, Canada, a competitive salary range for this role would typically fall between CAD $75,000 - $105,000 annually. This estimate is based on industry benchmarks for similar roles in major Canadian cities, considering the specified experience level and the emphasis on performance-driven design and AI tool proficiency. Benefits are expected to include standard offerings such as health insurance, paid time off, and potential for performance bonuses.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health & Wellness / Dietary Supplements. AlgaeCal specializes in natural bone health solutions, positioning itself as a provider of hope and clinically-backed alternatives in a market often associated with fear of bone loss.

Company Size: Not explicitly stated, but the need for a Senior Graphic Designer and the mention of project managers and team collaboration suggest a mid-sized to large organization with established marketing and creative functions.

Founded: Not explicitly stated, but the company offers a "world's only clinically-backed natural solution," indicating a level of maturity and research investment.

Team Structure:

• The role implies a structure within a marketing or creative department, likely collaborating with marketing managers, project managers, and potentially other designers.

• There's a clear emphasis on cross-functional collaboration with marketing and product teams.

• The reporting structure would likely be to a Creative Director, Marketing Director, or Head of Design. Methodology:

• Data-Driven Decision Making: A core tenet, requiring designers to use metrics to inform and validate their work.

• Performance-Focused Creativity: Designs are expected to not only be aesthetically pleasing but to achieve specific business objectives like sales and conversions.

• Continuous Improvement: An emphasis on iterating designs based on feedback and data, and staying current with technology (e.g., AI tools).

• Team-Oriented Values: Humility, hunger for growth, and people smarts are explicitly stated as essential qualities.

Company Website: https://www.algaecal.com/

📝 Enhancement Note: AlgaeCal's mission to combat bone loss is central to its identity. The culture appears to value impact, continuous learning, and strong teamwork, with a practical, results-oriented approach to creative work.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor. This role is for an experienced designer who can operate independently, lead creative initiatives, and mentor others, contributing significantly to the company's marketing effectiveness.

Reporting Structure: Likely reports to a Creative Director or Marketing Manager, with close collaboration with project managers and marketing stakeholders.

Operations Impact: The Senior Graphic Designer's work has a direct and measurable impact on AlgaeCal's revenue through improved conversion rates, enhanced user experience, and effective marketing campaign performance. Their ability to translate brand messaging into sales-driving visuals is critical to the company's growth.

Growth Opportunities:

• Leadership Development: Opportunities to take on more significant creative leadership roles, potentially managing a design team or leading larger creative projects.

• Skill Specialization: Deepen expertise in specific areas like UI/UX, animation, or advanced AI-driven design workflows.

• Cross-Functional Exposure: Gain broader experience by working closely with other departments, understanding the full business impact of design.

• Industry Influence: Contribute to AlgaeCal's reputation as an innovative company by pioneering new design approaches and leveraging emerging technologies.

📝 Enhancement Note: The role is positioned as a growth opportunity for a designer looking to make a tangible business impact and potentially move into leadership. The company's focus on results and continuous learning suggests a supportive environment for career advancement.

🌐 Work Environment

Office Type: Hybrid. This indicates a blend of remote work flexibility and in-office collaboration. The specifics of in-office days would need to be clarified, but it suggests a need for a professional home office setup and the ability to transition between environments.

Office Location(s): Calgary, Alberta, Canada. This suggests potential access to a physical office space in Calgary for team meetings, collaborative sessions, or specific project needs.

Workspace Context:

• Collaborative Environment: The hybrid model implies a need for strong virtual collaboration tools and potentially scheduled in-office days for brainstorming, team alignment, and feedback sessions.

• Technology Access: Candidates are expected to have access to industry-standard design tools (Adobe Creative Suite, Figma) and potentially their own equipment for remote work, with company-provided software licenses.

• Team Interaction: Opportunities for interaction with a team of designers, marketers, and project managers, fostering a dynamic and communicative work atmosphere.

Work Schedule: Standard 40-hour work week, with the expectation of flexibility to meet project deadlines and business needs, common in marketing and creative roles.

📝 Enhancement Note: The hybrid nature requires candidates to be self-motivated and proficient in remote collaboration tools, while also valuing in-person interaction for team cohesion and creative synergy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Focus on resume, cover letter, and portfolio quality, with a strong emphasis on quantifiable results and alignment with company values.

• Portfolio Presentation/Review: A dedicated session where candidates present their portfolio, discussing specific projects, their role, design process, and, critically, the measurable impact on sales and conversions. Expect to detail how AI was integrated.

• Skills Assessment/Challenge: A practical design exercise or case study, potentially simulating a real-world marketing challenge faced by AlgaeCal, focusing on problem-solving, creativity, and data-driven decision-making.

• Values and Team Fit Interview: Discussions focused on humility, hunger, and people smarts, assessing cultural alignment and collaborative potential.

• Final Interview: May involve discussions with senior leadership, focusing on strategic thinking and long-term vision.

Portfolio Review Tips:

• Quantify Everything: For each project, clearly state your role, the objective, the strategy, your specific contributions, the tools used (including AI), and, most importantly, the measurable results (e.g., X% increase in click-through rates, Y% lift in conversion, Z revenue generated).

• Tell a Story: Structure your portfolio presentations around a narrative: problem, solution, execution, and impact. Explain your thought process and any challenges overcome.

• Showcase AI Integration: Dedicate specific examples or a section to how you've used AI tools in your workflow, explaining the benefits gained (efficiency, quality, new creative avenues).

• Tailor to AlgaeCal: Research AlgaeCal's brand, mission, and target audience. Highlight projects that demonstrate your understanding of their market and potential to contribute to their specific goals.

Challenge Preparation:

• Understand the Funnel: Be ready to discuss how design impacts different stages of the marketing and sales funnel.

• Practice AI Workflows: Familiarize yourself with common AI design prompts and workflows for generating concepts, refining assets, or creating variations.

• Articulate Strategy: Be prepared to explain the strategic thinking behind your design choices, not just the aesthetic elements.

📝 Enhancement Note: The application process is rigorous and designed to filter for candidates who are not only talented designers but also strategic, results-oriented marketers with strong collaborative skills and an understanding of AI's role in modern design.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Illustrator, Photoshop, and InDesign for creating a wide range of print and digital assets.

• Figma: Highly preferred for UI/UX design, prototyping, and collaborative workflows, indicating a modern design toolset.

• Premiere Pro & After Effects: Bonus points for skills in video editing and advanced animation, suggesting opportunities for creating dynamic multimedia content.

Analytics & Reporting:

• Familiarity with marketing analytics platforms (e.g., Google Analytics, platform-specific ad managers) to understand campaign performance and inform design iterations.

• Ability to interpret data and metrics to demonstrate the impact of design work. CRM & Automation:

• Understanding of how design assets integrate with CRM and marketing automation platforms to drive user journeys and conversions.

• Experience with e-commerce platforms (e.g., Amazon) is a significant plus, indicating familiarity with online sales environments. AI & Generative Design:

• AI Design Tools: Hands-on experience with tools like Adobe Firefly, Claude, Midjourney, Canva Magic Studio, and Figma AI is a strong advantage.

• Generative Workflows: Ability to leverage AI for concept generation, asset creation, workflow efficiency, and exploring new creative possibilities.

📝 Enhancement Note: The technology stack emphasizes industry-standard design software alongside a strong push towards AI-driven tools and e-commerce platforms. Candidates demonstrating proficiency in these areas will be highly competitive.

👥 Team Culture & Values

Operations Values:

• Humility: A willingness to put the team and others' needs ahead of personal ego, fostering a supportive and collaborative environment.

• Hunger: A strong desire to learn, grow, and continuously improve both personally and professionally, driving innovation and high performance.

• People Smart: Excellent interpersonal skills, effective communication, and the ability to build strong relationships and work harmoniously within a team.

• Data-Driven: A commitment to using data and metrics to guide decisions, measure impact, and ensure that creative work is aligned with business objectives.

• Results-Oriented: A focus on achieving tangible outcomes, particularly in driving sales and improving conversion rates through effective design.

Collaboration Style:

• Cross-Functional Integration: Works seamlessly with marketing, product, and project management teams to achieve shared goals.

• Feedback-Rich Environment: Open to giving and receiving constructive creative feedback, viewing it as an opportunity for growth and improvement.

• Knowledge Sharing: Actively shares insights, best practices, and learnings with team members to elevate collective skills and efficiency.

• Proactive Communication: Maintains clear and consistent communication, especially in a hybrid work setting, to ensure alignment and project momentum.

📝 Enhancement Note: The company culture is built on a foundation of strong personal and professional ethics, emphasizing teamwork, continuous improvement, and a results-driven mindset. Candidates must demonstrate alignment with these core values to thrive at AlgaeCal.

⚡ Challenges & Growth Opportunities

Challenges:

• Bridging Artistry and Sales Metrics: The primary challenge is to consistently create visually compelling designs that also achieve specific, measurable sales and conversion targets, moving beyond purely aesthetic considerations.

• Adapting to AI Integration: Effectively integrating new AI design tools and generative workflows into existing processes to enhance efficiency and creativity, while maintaining quality and brand integrity.

• Hybrid Collaboration Dynamics: Navigating the complexities of a hybrid work environment to ensure seamless collaboration, effective communication, and strong team cohesion across remote and in-office settings.

• Staying Ahead of Trends: Continuously learning and adapting to evolving design trends, marketing strategies, and technological advancements to maintain a competitive edge.

Learning & Development Opportunities:

• Advanced AI Design Training: Opportunities to deepen expertise in generative AI tools and explore innovative applications in design.

• Performance Marketing Specialization: Develop advanced skills in designing for conversion optimization, A/B testing, and performance-based marketing campaigns.

• Mentorship and Leadership Programs: Potential to grow into a leadership role, guiding junior designers and contributing to strategic creative direction.

• Industry Conferences & Workshops: Access to events and training focused on the latest in graphic design, digital marketing, and e-commerce best practices.

📝 Enhancement Note: The role presents an opportunity to grow in a dynamic environment that values innovation and performance. Challenges are framed as opportunities for skill development and strategic contribution.

💡 Interview Preparation

Strategy Questions:

• "Describe a time your design directly led to a significant increase in sales or conversion rates. What was your process, and how did you measure success?" (Focus on quantifiable results and your strategic approach.)

• "How would you approach designing a new email campaign for AlgaeCal to re-engage past customers? What data points would you look for, and how would you use AI in this process?" (Demonstrate understanding of marketing funnels, data usage, and AI application.)

• "Imagine we need to create a series of social media ads for a new product launch. Walk us through your design process from brief to final assets, including how you'd incorporate feedback and ensure brand consistency." (Showcase your workflow, problem-solving skills, and collaboration approach.) Company & Culture Questions:

• "Based on our mission and values, how do you see your design philosophy contributing to AlgaeCal's goal of ending the fear of bone loss?" (Connect your personal values and design approach to the company's mission.)

• "How do you embody humility, hunger, and people smarts in your daily work and interactions with colleagues?" (Provide specific examples of how you demonstrate these core values.)

• "How do you measure the success of your design work beyond aesthetics? What metrics are most important to you in a marketing context?" (Highlight your data-driven mindset and focus on business impact.) Portfolio Presentation Strategy:

• The "STAR" Method for Projects: For each key project, structure your explanation using Situation, Task, Action, and Result. Emphasize the "Result" with concrete numbers.

• Highlight AI's Role: Clearly identify projects where AI was used. Explain why you used it (e.g., to speed up ideation, explore more variations, achieve a specific effect) and the tangible benefits it provided.

• Visual Storytelling: Use your slides to tell a compelling visual story of each project, guiding the interviewer through your creative journey and the impact achieved.

• Be Prepared for Deep Dives: Anticipate questions about specific design choices, tool functionalities, and how you handled challenges or feedback.

📝 Enhancement Note: Interviews will heavily scrutinize the candidate's ability to link design output to business outcomes, showcase practical AI application, and demonstrate alignment with AlgaeCal's unique cultural values.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Click the “Apply Now” button on the job posting page.

• Customization is Key: Write a compelling cover letter that directly addresses the specific questions provided. Do not submit a generic cover letter.

• Quantify Achievements: In your cover letter and resume, highlight quantifiable achievements related to sales, conversion rates, and design leadership. Use numbers and data to support your claims.

• Portfolio Showcase: Ensure your portfolio is up-to-date, showcases a diverse range of work including AI-integrated projects, and is easily accessible via a provided URL.

• Integrated Submission: Upload your cover letter and resume as a SINGLE file. Applications that do not follow this instruction will not be considered.

• Company Research: Thoroughly research AlgaeCal's mission, values, and target audience. Be prepared to articulate how your skills and personal values align with the company.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with AlgaeCal before making application decisions.