Graphic Designer (DTC / eCommerce Focus) - 59418596999

📍 Job Overview

Job Title: Graphic Designer (DTC / eCommerce Focus)

Company: Activate Talent

Location: Colombia

Job Type: Full-time

Category: Marketing Operations / Creative Services

Date Posted: April 23, 2026

Experience Level: Mid-Level (3-6+ years)

Remote Status: Fully Remote

🚀 Role Summary

• Design and execute high-converting visual assets for Direct-to-Consumer (DTC) and eCommerce brands, focusing on email marketing, product imagery, and digital advertising campaigns.

• Collaborate closely with marketing, growth, and copywriting teams to translate campaign strategies into compelling visual narratives that drive engagement and conversions.

• Optimize creative assets based on performance data (CTR, CVR, engagement metrics) and support A/B testing initiatives by producing multiple design variations.

• Maintain strict brand consistency across all touchpoints while adapting designs to meet platform-specific requirements and mobile-first principles.

📝 Enhancement Note: This role is positioned as a "Graphic Designer (DTC / eCommerce Focus)," indicating a specialized need for visual creatives who understand the nuances of driving online sales and customer engagement within a direct-to-consumer framework. The emphasis on "conversion-focused design" and performance metrics suggests a strong link to GTM operations and demand generation efforts, requiring a designer who can translate data insights into impactful visuals.

📈 Primary Responsibilities

• Develop visually engaging and conversion-optimized email creatives for marketing campaigns, automated flows, and newsletters, aligning with brand guidelines and customer retention goals.

• Produce high-quality product imagery, infographics, and visual merchandising assets for Product Detail Pages (PDPs), Amazon listings, and dedicated landing pages, enhancing product appeal and driving purchase intent.

• Create a diverse range of digital ad creatives and banners for paid social media platforms (Meta, TikTok, Google Ads) and other digital advertising channels, designed to maximize click-through rates and campaign ROI.

• Partner with cross-functional teams, including marketing managers, growth specialists, and copywriters, to ensure visual assets effectively communicate campaign objectives and brand messaging.

• Uphold and enforce brand consistency across all visual outputs, while demonstrating adaptability to diverse campaign requirements and evolving brand aesthetics.

• Analyze design performance data (e.g., click-through rates, conversion rates, engagement metrics) and iterate on creative assets to improve overall campaign effectiveness and business outcomes.

• Generate multiple design variations for A/B testing purposes, enabling data-driven optimization of creative elements and campaign strategies.

• Ensure all designed assets are optimized for mobile-first consumption and specific platform requirements for maximum reach and impact.

📝 Enhancement Note: The responsibilities clearly indicate a tactical execution role within the broader GTM operations. The emphasis on optimization based on performance data and A/B testing highlights the need for a designer who is not just aesthetically skilled but also data-literate and performance-oriented, a critical trait for driving revenue.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for mid-level design roles. Equivalent practical experience will also be considered.

Experience: 3–6+ years of dedicated graphic design experience, with a significant focus on Direct-to-Consumer (DTC) or eCommerce brands.

Required Skills:

• Demonstrable expertise in creating conversion-focused email creatives, product imagery, infographics, and digital ad banners.

• Advanced proficiency in design software, specifically Figma and the Adobe Creative Suite (Photoshop, Illustrator).

• Proven experience working with email marketing platforms, such as Klaviyo, to understand design implementation and campaign execution.

• Strong understanding of core conversion-focused design principles and their application in eCommerce.

• Excellent project management skills, with the ability to effectively manage multiple concurrent projects and meet stringent deadlines within a fast-paced environment.

Preferred Skills:

• Experience designing Amazon A+ content or other marketplace-specific visual assets.

• Foundational skills in motion graphics or GIF creation for dynamic digital content.

• Familiarity with eCommerce platforms like Shopify and common landing page builders.

• A solid grasp of performance marketing metrics such as Cost Per Acquisition (CPA) and Return on Ad Spend (ROAS).

📝 Enhancement Note: The required skills emphasize a blend of technical design proficiency and a strategic understanding of eCommerce marketing. The explicit mention of Figma and Adobe Creative Suite, alongside Klaviyo, points to a need for designers who can work efficiently within common DTC marketing tech stacks.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct projects that exemplify your expertise in DTC/eCommerce graphic design.

• Include dedicated sections for email design (campaigns, newsletters, flows), product imagery/infographics (PDPs, listings), and digital ad creatives (paid social, display banners).

• Clearly articulate your design process, including initial concept development, collaboration with stakeholders, and iterative improvements based on feedback or data.

Process Documentation:

• Provide examples of workflow for creating and iterating on email campaign assets, demonstrating how you manage feedback and revisions from marketing teams.

• Illustrate your process for developing product imagery that aligns with brand aesthetics and e-commerce best practices for conversion.

• Detail your approach to creating digital ad variations for A/B testing, including how you incorporate performance data into subsequent design iterations.

📝 Enhancement Note: A strong portfolio is paramount for this role, acting as proof of concept for the candidate's ability to deliver conversion-focused designs. The emphasis on demonstrating process and impact aligns with operations' focus on measurable outcomes and efficient workflows.

💵 Compensation & Benefits

Salary Range: Based on the experience level (3-6+ years), location (Colombia), and the specialized nature of DTC/eCommerce design, a competitive salary range is estimated between $25,000 - $45,000 USD annually. This range is derived from industry benchmarks for remote graphic design roles in Latin America supporting US-based clients, considering cost of living and market demand for specialized skills.

Benefits:

• Fully Remote Work Environment: Enjoy the flexibility and autonomy of working from anywhere in Colombia.

• US Hours Work Schedule: Align with US business hours, facilitating seamless collaboration with US-based marketing and growth teams.

• Professional Development Opportunities: Potential for skill enhancement through exposure to high-performing DTC brands and performance marketing strategies.

• Collaborative Team Environment: Opportunity to work with experienced marketing and growth professionals, fostering knowledge exchange and skill development.

Working Hours: Full-time, aligning with US business hours to ensure effective communication and collaboration with the client's team. This typically translates to approximately 40 hours per week, with potential for some flexibility depending on project needs and deadlines.

📝 Enhancement Note: Salary estimation is based on a combination of remote work, the specified experience level, and the geographic location of Colombia, which generally offers a lower cost of living compared to North America, while still commanding competitive rates for skilled remote professionals. The "US Hours" requirement is a key factor in determining the compensation band.

🎯 Team & Company Context

🏢 Company Culture

Industry: Activate Talent operates within the Human Resources and Staffing industry, specializing in connecting companies with high-performing remote talent, particularly in creative, marketing, and operations roles. The client this role supports is in the DTC/eCommerce sector, a dynamic and fast-paced market driven by digital engagement and direct customer relationships.

Company Size: Activate Talent itself is a talent solutions provider. The client company size is not specified but is implied to be a growing DTC/eCommerce business requiring dedicated marketing support.

Founded: Activate Talent's founding date isn't provided, but its focus on remote talent acquisition suggests a modern, forward-thinking approach to employment. The client's focus on DTC/eCommerce indicates a business likely founded within the last 5-15 years, a period of significant growth for online retail.

Team Structure:

• The Graphic Designer will likely be part of a broader marketing or growth team within the client company.

• This team typically includes roles such as Marketing Managers, Growth Marketers, Copywriters, and potentially other specialized designers or content creators.

Methodology:

• The client's approach will be heavily data-driven, emphasizing performance marketing and conversion rate optimization (CRO) as core pillars of their strategy.

• Workflow will likely involve agile methodologies, with frequent collaboration, feedback loops, and iterative improvements based on campaign performance.

• A strong focus will be placed on maintaining brand integrity while continuously experimenting with creative approaches to maximize engagement and sales.

Company Website: https://activatetalent.com/ (for Activate Talent). The specific client website is not provided.

📝 Enhancement Note: Understanding Activate Talent's role as a staffing agency is key; the "company culture" described pertains more to the client company the designer will be working for. The DTC/eCommerce focus implies a culture that is agile, data-centric, and results-oriented.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as Mid-Level. It requires significant practical experience and the ability to work independently on complex design tasks, contributing directly to campaign success. It's a hands-on execution role with a clear impact on revenue-generating activities.

Reporting Structure: The Graphic Designer will report to a Marketing Manager, Growth Lead, or Creative Director within the client organization. They will collaborate closely with copywriters and other members of the marketing and growth teams.

Operations Impact: The visual assets created by this role directly influence key performance indicators such as click-through rates (CTR), conversion rates (CVR), customer engagement, and ultimately, revenue generated through DTC/eCommerce channels. Effective design is a critical component of the Go-To-Market (GTM) strategy.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like email marketing design, paid advertising creative, or even motion graphics for digital campaigns.

• Leadership: Progress to a Senior Graphic Designer or Art Director role, overseeing creative projects and potentially mentoring junior designers.

• Broader GTM Exposure: Gain deeper insights into performance marketing, conversion rate optimization, and broader GTM strategy by working closely with growth teams.

• Platform Expertise: Become an expert in advanced features of platforms like Klaviyo, Shopify, and various ad platforms, enhancing value as a specialized designer.

📝 Enhancement Note: The growth path for a graphic designer in a DTC/eCommerce context often involves specializing in performance-driven creative and potentially moving into art direction or leading creative strategy for specific channels.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no central office requirement. The work environment is decentralized, with team members collaborating virtually.

Office Location(s): The role is designated for candidates located in Colombia. This implies that while the work is remote, there might be a preference for candidates within a specific timezone (e.g., UTC-5) to align with "US Hours."

Workspace Context:

• Digital Collaboration: The primary workspace will be digital, relying on communication and project management tools for interaction with team members and stakeholders.

• Tools & Technology: Access to reliable internet, a personal computer capable of running design software (Figma, Adobe Creative Suite), and proficiency with collaboration platforms (e.g., Slack, Zoom, Asana/Trello) are essential.

• Flexibility: While working US hours, the remote nature allows for flexibility in personal scheduling outside of core collaboration times.

Work Schedule: Employees are expected to work US business hours, which typically involves a 9 AM to 5 PM EST or PST schedule, depending on the client. This ensures real-time collaboration and responsiveness with US-based teams. The total work hours are approximately 40 per week.

📝 Enhancement Note: The "US Hours" requirement is a significant factor in the work environment, demanding availability during specific North American timeframes, even though the work is performed remotely from Colombia.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess relevant experience and skills.

• Portfolio Presentation: Typically, candidates will be asked to present their portfolio, highlighting key DTC/eCommerce projects, explaining their design process, and detailing the impact of their work. Be prepared to discuss specific examples of how your designs drove conversions or engagement.

• Skills Assessment/Challenge: You may be given a small design challenge or a take-home assignment to evaluate your design thinking, technical skills (Figma, Adobe Suite), and ability to meet briefs.

• Team/Manager Interviews: Discussions with the hiring manager and potentially team members to assess cultural fit, collaboration style, and problem-solving abilities.

Portfolio Review Tips:

• Curate Strategically: Select your strongest DTC/eCommerce projects that directly align with the responsibilities outlined (email, product imagery, ads).

• Quantify Impact: For each project, clearly state the objective and, if possible, the results achieved (e.g., "Increased email CTR by 15%," "Contributed to a 10% uplift in PDP conversion").

• Showcase Process: Briefly explain your thought process, from understanding the brief to iterating on designs. This demonstrates your strategic approach.

• Highlight Tools: Mention the specific tools used (Figma, Adobe Suite, Klaviyo integration) and how they facilitated your work.

• Be Concise & Clear: Present your work in a visually appealing and easy-to-navigate format.

Challenge Preparation:

• Understand the Brief: If given a design challenge, read the brief carefully and ask clarifying questions to ensure full comprehension.

• Focus on Conversion: Apply conversion-focused design principles relevant to DTC/eCommerce.

• Demonstrate Tool Proficiency: Use Figma or Adobe Suite proficiently to deliver the requested assets.

• Time Management: Allocate your time effectively to complete the challenge within the given deadline.

📝 Enhancement Note: The interview process heavily emphasizes the portfolio, reflecting the visual and results-oriented nature of the role. Candidates should prepare to "sell" their designs and demonstrate their understanding of marketing objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and efficient asset creation in a remote team environment.

• Adobe Creative Suite:

  • Photoshop: For image manipulation, retouching, and creating detailed graphics.
  • Illustrator: For vector graphics, logos, icons, and scalable illustrations.

Analytics & Reporting:

CRM & Automation:

• Klaviyo (or similar): Experience with email marketing platforms like Klaviyo is a must-have for designing and understanding the context of email campaigns. This includes knowledge of dynamic content and segmentation.

• Shopify (or similar eCommerce Platforms): Familiarity with how designs are implemented on platforms like Shopify is beneficial for PDP imagery and landing page assets.

📝 Enhancement Note: Proficiency in Figma and Adobe Creative Suite is non-negotiable. Experience with Klaviyo is a key differentiator and directly impacts the ability to create effective email marketing assets.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: While a design role, the emphasis on optimization means valuing data insights and using them to inform creative choices.

• Efficiency & Speed: The fast-paced nature of DTC/eCommerce demands efficient workflows and the ability to deliver high-quality assets quickly.

• Collaboration & Communication: Strong teamwork is essential, requiring clear communication with marketing, growth, and copy teams.

• Brand Stewardship: Maintaining brand consistency and integrity across all visual touchpoints is paramount.

• Customer-Centricity: Designing with the end customer's experience and needs in mind to drive engagement and conversions.

Collaboration Style:

• Cross-Functional Integration: Close collaboration with marketing, growth, and copy teams to ensure visual assets align with campaign goals and messaging.

• Feedback-Oriented: An open approach to receiving and incorporating feedback from stakeholders to refine designs.

• Agile & Iterative: Working in a flexible, iterative manner, adapting designs based on performance data and A/B testing results.

📝 Enhancement Note: The values reflect a dynamic, results-oriented environment where design is a critical lever for business growth, rather than purely an aesthetic function.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: Consistently creating visually appealing designs that also achieve specific conversion or engagement metrics.

• Rapid Iteration: The need to quickly produce multiple design variations for A/B testing and adapt to fast-changing campaign requirements.

• Maintaining Brand Consistency Across Diverse Channels: Ensuring a cohesive brand experience across email, paid ads, product pages, and potentially other digital touchpoints.

• Working Across Time Zones: Effectively collaborating with a team operating in US hours while based in Colombia.

Learning & Development Opportunities:

• Mastering DTC/eCommerce Creative: Gaining deep expertise in what makes visuals effective in driving online sales.

• Performance Marketing Insights: Understanding the nuances of paid social, email marketing, and conversion rate optimization from a creative perspective.

• Tool Proficiency: Becoming highly adept with Figma and potentially exploring advanced features of Adobe Suite or motion graphics software.

• Exposure to High-Growth Brands: Working with successful DTC/eCommerce clients provides valuable experience and portfolio-building opportunities.

📝 Enhancement Note: The challenges are inherent to the performance-driven nature of DTC marketing, offering significant opportunities for a designer to grow their strategic and analytical skills alongside their creative ones.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing an email campaign from brief to deployment, focusing on conversion optimization." (Be ready to walk through your portfolio examples.)

• "How do you balance maintaining brand consistency with creating platform-specific ad creatives for channels like Meta or TikTok?"

Company & Culture Questions:

• "What interests you about DTC/eCommerce brands and their visual marketing strategies?"

• "How do you approach collaboration with copywriters and growth marketers?"

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, perhaps by project type (email, product imagery, ads) or by case study.

• Storytelling: For each project, tell a brief story: the problem/objective, your creative solution, the tools used, and the results/impact.

• Quantify: Use numbers and metrics whenever possible to demonstrate the effectiveness of your designs.

• Tool Demonstration: If appropriate, be ready to briefly showcase your workflow in Figma or Adobe Suite for a specific element.

📝 Enhancement Note: Interviewers will be looking for a designer who understands the business impact of their work and can translate marketing objectives into effective visuals.

📌 Application Steps

To apply for this operations-aligned creative position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio prominently features work relevant to DTC/eCommerce, email design, product imagery, and digital ads. Tailor your presentation to highlight conversion-focused strategies.

• Resume Optimization: Update your resume to emphasize your experience with Figma, Adobe Creative Suite, Klaviyo, and performance marketing metrics. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, demonstrating your understanding of conversion principles, and discussing how your work drives business results. Be ready to present your portfolio confidently.

• Company Research: While this role is through Activate Talent, research common strategies and visual trends within high-performing DTC/eCommerce brands to show your industry awareness.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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