Graphic Designer at Pavago

📍 Job Overview

Job Title: Graphic Designer (Brand, Ads & Marketing Campaigns)

Company: Pavago

Location: Remote | LATAM (Colombia, Mexico, Argentina, Brazil)

Job Type: Full-Time Remote

Category: Marketing Operations / Creative Operations

Date Posted: 2026-05-24T13:40:54.416

Experience Level: Mid-level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

Own the creation of high-impact visual assets across brand, marketing, and digital campaigns to drive engagement and conversions, focusing on performance-driven creative strategy.
Maintain brand identity and consistency across all channels, including social media, paid ads, web, and print, ensuring adherence to visual guidelines and typography systems.
Collaborate closely with marketing, product, and sales teams to align designs with messaging, campaign goals, and business objectives, incorporating feedback efficiently.
Design and optimize digital assets for various platforms, including social media, paid ads (Meta, Google Display), email campaigns, presentations, and landing pages, with a keen understanding of mobile and desktop responsiveness.
Manage multiple projects with tight deadlines, ensuring timely delivery of assets in multiple formats and maintaining organized libraries of templates, assets, and brand materials.

📝 Enhancement Note: While the title is "Graphic Designer," the detailed responsibilities and emphasis on "performance-driven" and "conversions" strongly indicate a role that bridges creative design with marketing operations and GTM strategy. This role is expected to contribute directly to measurable campaign success metrics.

📈 Primary Responsibilities

Design high-performing visual assets for social media (LinkedIn, Instagram, Facebook), paid ads (Meta, Google Display), email campaigns, and presentations/sales decks.
Translate campaign ideas into clear, compelling visual concepts, creating multiple variations for A/B testing to optimize engagement and click-through rates.
Build and maintain brand identity elements, including logos, typography systems, color palettes, and visual guidelines, ensuring consistency across all touchpoints.
Design digital assets such as web banners, landing page graphics, and digital ad creatives, optimizing them for mobile, desktop, and specific social platforms.
Create GIFs, simple animations, and motion graphics using Adobe After Effects, with potential support for light video or campaign edits (bonus skillset).
Work closely with marketing, product, and sales teams to align designs with messaging and campaign goals, incorporating feedback quickly and efficiently.
Deliver assets in multiple formats (AI, PSD, PNG, PDF) and maintain organized libraries of templates, assets, and brand materials.
Ensure brand consistency across all channels and formats, acting as a guardian of the brand's visual integrity.

📝 Enhancement Note: The emphasis on "performance-driven," "engagement, clicks, and conversions," and "A/B testing" indicates this role requires a strategic understanding of how design directly impacts business outcomes, aligning it closely with marketing operations and GTM functions.

🎓 Skills & Qualifications

Education: Not specified, but a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for this level of professional experience.

Experience: 2+ years of professional graphic design experience, with a demonstrated ability to design for impact and performance.

Required Skills:

Advanced proficiency in Adobe Illustrator for vector graphics and illustrations.
Advanced proficiency in Adobe Photoshop for image manipulation and digital asset creation.
Advanced proficiency in Adobe InDesign for layout design and print materials.
Proven experience designing for social media platforms (LinkedIn, Instagram, Facebook).
Proven experience designing for paid advertising campaigns (Meta, Google Display).
Experience designing for print media.
Strong portfolio showcasing branding (logos, typography, color palettes) and marketing/digital assets.
Understanding of how design impacts key performance indicators like CTR, engagement rates, and conversions.
Ability to adapt design style across different brands and campaigns.

Preferred Skills:

Experience with motion graphics creation using Adobe After Effects.
Experience with collaborative design tools like Figma.
Experience with user-friendly design platforms like Canva.
Background in marketing agencies, SaaS companies, or e-commerce environments.
Experience working with performance marketing teams and understanding their creative needs.
Familiarity with basic video editing or campaign edits.

📝 Enhancement Note: The "nice to have" skills like Figma, Canva, and After Effects suggest a modern design stack and a desire for versatility. Experience in SaaS or e-commerce aligns with typical clients for this type of role, indicating a need for understanding specific industry aesthetics and marketing strategies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A robust portfolio is critical, demonstrating a strong foundation in branding (logos, typography, color palettes) and a clear track record of creating effective marketing and digital assets.
Showcase case studies that highlight the design process, from concept development to final execution, emphasizing how design decisions contributed to campaign objectives.
Include examples of designs created for social media, paid ads, email campaigns, and presentations, illustrating versatility and understanding of platform-specific requirements.

Process Documentation:

While not explicitly stated as a deliverable, candidates are expected to articulate their design process, including how they approach concept ideation, feedback incorporation, and iteration.
Be prepared to discuss how you manage workflow, prioritize tasks, and ensure timely delivery of design assets, especially when working with tight deadlines and multiple stakeholders.
Showcase an understanding of how to document and organize design assets, templates, and brand materials for ongoing team use and consistency.

📝 Enhancement Note: The emphasis on "performance-driven" and "measurable impact" implies that portfolio pieces should ideally include data or testimonials illustrating the success of the designs, beyond just aesthetic appeal. Documenting the process by which these successful designs were created is key.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Designer with 2-5 years of experience in LATAM (Colombia, Mexico, Argentina, Brazil) and a remote, full-time arrangement, the estimated annual salary range is $25,000 - $45,000 USD. This estimate accounts for the cost of living and market rates in these regions, as well as the remote nature of the role and the specific skill set required.

Benefits:

Full-Time Remote Work: Opportunity to work from anywhere within Colombia, Mexico, Argentina, or Brazil, offering flexibility and work-life balance.
US Client Business Hours: Working within US client business hours provides exposure to international business practices and a structured work schedule.
Performance-Driven Environment: Exposure to a work culture that values tangible results and creative impact.
Growth Opportunities: Potential to grow into a Senior Designer or Creative Lead role, offering a clear career progression path.
Diverse Project Exposure: Work on a variety of marketing campaigns, brand initiatives, and digital assets for potentially multiple clients or internal projects.

Working Hours: The role requires working according to U.S. Client Business Hours. This typically translates to approximately 40 hours per week, with potential for flexibility depending on project needs and team collaboration.

📝 Enhancement Note: Salary is estimated based on general LATAM remote market rates for mid-level designers and the specific skills requested. Benefits are inferred from the role's remote nature and the context provided by the company's description.

🎯 Team & Company Context

🏢 Company Culture

Industry: Pavago operates within the broader tech/services sector, likely focusing on providing remote talent solutions or digital services, given the nature of the role and its emphasis on performance marketing. The company's clients are likely businesses looking to scale their operations with skilled professionals.

Company Size: The provided company_size is not available in the input. However, company_employees suggests a range of 1-10 employees. This implies a smaller, potentially agile startup environment where individual contributions are highly visible and impactful.

Founded: The company_founded date is not available in the input.

Team Structure:

Operations Focus: The role is positioned within a marketing or creative operations context, working closely with marketing, product, and sales teams.
Cross-Functional Collaboration: Expect to collaborate with diverse teams, requiring strong communication and adaptability to different project needs and perspectives.
Remote Team Dynamics: As a fully remote role, communication and collaboration will heavily rely on digital tools and asynchronous workflows, with an emphasis on clarity and efficiency.

Methodology:

Data-Driven Design: A core methodology is designing with intent and performance in mind, meaning visual assets are created to achieve specific, measurable business outcomes (e.g., CTR, engagement, conversions).
Agile Workflow: The need to manage multiple projects with tight deadlines and incorporate feedback quickly suggests an agile or iterative approach to design.
Brand Consistency: A strong emphasis is placed on maintaining brand integrity across all visual outputs.

Company Website: https://jobs.workable.com/company/oLah2TugS95w5whXCdpTG3/jobs-at-pavago

📝 Enhancement Note: Given the lack of specific company data beyond the job listing, assumptions are made about the company's operational focus and culture based on the role's requirements and the typical nature of remote-first companies. The small company_employees figure suggests a lean, hands-on environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer. It involves significant ownership and responsibility for creating high-impact visual assets that directly contribute to marketing and sales success. The role requires independent execution and strategic thinking regarding design's impact on performance metrics.

Reporting Structure: While not explicitly detailed, a Graphic Designer at this level typically reports to a Marketing Manager, Creative Director, or Head of Marketing. Collaboration will be with peers in marketing, product, and sales.

Operations Impact: The Graphic Designer's impact is measured by their ability to create visuals that drive engagement, clicks, and conversions. This role is crucial for translating marketing strategies into compelling visual communications that directly influence campaign performance and, consequently, revenue generation.

Growth Opportunities:

Senior Designer/Creative Lead: The most explicit growth path mentioned is the opportunity to advance into a Senior Designer or Creative Lead role, taking on more complex projects, mentoring junior designers, and potentially shaping the overall creative direction.
Specialization: Opportunity to deepen expertise in performance marketing creative, motion graphics, or specific industry verticals (e.g., SaaS, e-commerce).
Cross-Functional Skill Development: By working closely with marketing, product, and sales, there's a chance to gain a broader understanding of GTM strategies and how design integrates into the broader business objectives.

📝 Enhancement Note: The growth opportunities are directly tied to demonstrating impact through performance-driven design and taking on greater creative leadership responsibilities.

🌐 Work Environment

Office Type: This is a fully remote position. The "work environment" is the candidate's own professional workspace, whether that's a home office or a co-working space.

Office Location(s): The role is open to candidates located in Colombia, Mexico, Argentina, and Brazil. This allows for a diverse talent pool and flexibility for the employee.

Workspace Context:

Autonomy and Flexibility: Candidates will have the autonomy to set up their workspace and manage their schedule within the specified U.S. Client Business Hours.
Digital Collaboration Tools: The work environment will be heavily reliant on digital communication and project management tools (e.g., Slack, Asana, Trello, Google Workspace, Figma, Adobe Creative Cloud).
Performance-Oriented Culture: The emphasis on measurable results means the workspace should support focused, productive work to meet campaign objectives and deadlines.

Work Schedule: The schedule will align with U.S. Client Business Hours, providing a structured workday. While specific hours aren't detailed, this typically means a core overlap of several hours with the U.S. time zones (e.g., Eastern Time).

📝 Enhancement Note: The remote nature implies a need for strong self-discipline, effective asynchronous communication skills, and a reliable home office setup.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: Likely involves a review of the resume and portfolio to assess foundational skills and experience.
Portfolio Review: A dedicated session to discuss portfolio pieces, focusing on design intent, process, and impact. Be prepared to explain your design choices and how they contributed to campaign goals.
Skills Assessment/Challenge: May include a practical design exercise or a case study to evaluate design thinking, problem-solving abilities, and proficiency in required tools under timed conditions.
Team/Cultural Fit: Interviews with marketing and/or sales team members to assess collaboration style, communication skills, and alignment with the company's performance-driven culture.

Portfolio Review Tips:

Curate for Performance: Select projects that clearly demonstrate your ability to design for engagement, clicks, and conversions. Highlight any A/B testing variations or results.
Showcase Process: For each key project, briefly explain your thought process, the problem you were solving, and how your design addressed it.
Highlight Versatility: Include examples across social media, paid ads, web banners, and potentially motion graphics to show a broad skill set.
Quantify Impact: If possible, include metrics (e.g., increased CTR, engagement rate improvements) or testimonials that speak to the success of your designs.
Organized Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually appealing. PDF format or a dedicated online portfolio link is standard.

Challenge Preparation:

Understand the Brief: If given a design challenge, thoroughly read and understand the objectives, target audience, and desired outcomes.
Focus on Strategy: Demonstrate strategic thinking by explaining why you made certain design choices, linking them directly to performance goals.
Tool Proficiency: Be ready to work within specified tools (likely Adobe Creative Suite) and deliver assets in the required formats.
Time Management: Practice working efficiently to complete the challenge within the allotted time.

📝 Enhancement Note: The emphasis on a "performance-driven" and "measurable impact" role means the interview and portfolio review will heavily scrutinize how design contributes to business objectives, not just aesthetics.

🛠 Tools & Technology Stack

Primary Tools:

Adobe Illustrator: Essential for vector graphics, logo design, and creating scalable assets.
Adobe Photoshop: Crucial for image editing, retouching, and creating raster-based digital assets.
Adobe InDesign: Required for layout design, presentations, and print materials.
Figma (Preferred): A collaborative interface design tool, increasingly standard for digital design workflows.
Canva (Preferred): A user-friendly graphic design platform, useful for quick edits or templates.

Analytics & Reporting:

CRM & Automation:

Email Campaign Tools: Experience designing for email marketing platforms (e.g., Mailchimp, HubSpot) may be beneficial.
Content Management Systems (CMS): Familiarity with platforms like WordPress for web banner integration could be a plus.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable. Figma and Canva are highly desirable, indicating a modern, collaborative, and efficient design workflow.

👥 Team Culture & Values

Operations Values:

Performance-Driven: A core value is that design is not just about aesthetics but about achieving tangible business results like engagement, clicks, and conversions.
Efficiency and Speed: The need to manage multiple projects with tight deadlines and a goal of "≤ 2 revision cycles per project" highlights a value placed on efficient workflow and timely delivery.
Detail-Oriented: Maintaining brand consistency and ensuring high-quality execution across all assets requires meticulous attention to detail.
Collaborative: Working closely with marketing, product, and sales teams emphasizes the value of teamwork and effective communication.
Adaptability: The ability to adapt design styles across different brands and campaigns is crucial.

Collaboration Style:

Cross-functional Integration: Expect to work closely with marketing, product, and sales teams, requiring clear communication and understanding of their respective goals.
Feedback-Driven Iteration: The role involves incorporating feedback quickly and efficiently, suggesting a culture that embraces iterative design processes.
Remote Collaboration: Communication will be primarily digital, necessitating clear, concise messaging and proactive engagement to ensure alignment.

📝 Enhancement Note: The culture appears to be fast-paced, results-oriented, and collaborative, with a strong emphasis on how design contributes directly to business outcomes.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing Creativity with Performance: The primary challenge will be to create visually appealing designs that also meet specific performance metrics for engagement and conversion.
Managing Multiple Stakeholders and Projects: Juggling diverse project demands from different teams (marketing, product, sales) with tight deadlines requires excellent prioritization and time management skills.
Adapting to Different Brand Styles: The need to design for various brands and campaigns requires flexibility and the ability to quickly grasp and execute different visual identities.
Remote Communication: Effectively collaborating and receiving feedback in a fully remote setting can be challenging, requiring proactive communication strategies.

Learning & Development Opportunities:

Performance Creative Expertise: Deepen understanding of how design directly impacts marketing campaign success, learning from data and performance feedback.
Motion Graphics & Animation: Develop skills in Adobe After Effects for creating dynamic visual content.
Collaborative Design Tools: Gain proficiency in Figma for streamlined team collaboration and prototyping.
Exposure to SaaS/E-commerce: Gain industry-specific design experience if not already present.
Career Progression: The outlined path to Senior Designer or Creative Lead offers significant opportunities for skill enhancement and leadership development.

📝 Enhancement Note: The challenges are directly tied to the performance-driven nature of the role, emphasizing the need for continuous learning and adaptation.

💡 Interview Preparation

Strategy Questions:

"Describe a time you designed a visual asset that significantly improved a campaign's CTR or engagement rate. What was your process?" (Focus on linking design choices to performance metrics).
"How do you balance creative vision with specific client or campaign objectives, especially when dealing with tight deadlines?" (Highlight your process for managing feedback and iteration).

Company & Culture Questions:

"What interests you about designing for performance-driven campaigns, rather than just aesthetic appeal?" (Express enthusiasm for measurable impact).
"How do you ensure brand consistency across multiple projects and platforms when working remotely?" (Discuss your organizational and workflow strategies).

Portfolio Presentation Strategy:

Storytelling: For each case study, tell a story: the problem, your solution (the design), and the outcome (performance impact).
Highlight Key Projects: Focus on projects that best showcase your ability to create performance-driven marketing assets for social media, ads, and digital platforms.
Demonstrate Tool Proficiency: Be ready to discuss your workflow within Adobe Creative Suite and any other relevant tools.
Be Concise and Focused: Present your strongest work efficiently, anticipating questions about your design decisions and their impact.

📝 Enhancement Note: Interview preparation should heavily lean into demonstrating how design contributes to measurable business outcomes, showcasing strategic thinking beyond just artistic talent.

📌 Application Steps

To apply for this operations position:

Submit your application through the provided link on Workable.
Curate Your Portfolio: Select 3-5 of your strongest projects that best demonstrate your ability to design for performance marketing (social media ads, display ads, email campaigns, landing page graphics) and brand consistency. Ensure these pieces clearly articulate the problem, your design solution, and any measurable impact.
Tailor Your Resume: Highlight experience with Adobe Creative Suite, specific campaign types (social, paid ads), and any quantifiable achievements related to design impact (e.g., "Increased CTR by X%," "Contributed to Y% engagement growth").
Prepare Your Narrative: Be ready to articulate your design process, your understanding of performance metrics, and how you collaborate with marketing and sales teams. Practice presenting your portfolio pieces concisely and effectively.
Research Pavago: Understand the company's likely focus on remote talent and performance-driven solutions. Consider how your design skills can directly support their mission and client success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Graphic Designer