Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Pavago

Location: Kenya

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: May 24, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design visually compelling and high-performing assets for social media, paid advertising, web, and print campaigns, directly impacting engagement and conversion rates.

• Develop and maintain comprehensive brand identity systems, ensuring consistent application of logos, typography, color palettes, and visual guidelines across all digital and physical touchpoints.

• Collaborate closely with marketing, product, and sales teams to translate strategic objectives into effective visual communications that drive business outcomes.

• Manage multiple design projects simultaneously, incorporating feedback efficiently and delivering assets in various formats while maintaining organized design libraries.

📝 Enhancement Note: This role emphasizes a "design for outcomes" philosophy, where graphic design is viewed as a critical component of communication, performance, and brand consistency, aiming to directly influence key metrics like Click-Through Rates (CTR) and conversion rates. The focus is on creating assets that are not only aesthetically pleasing but also strategically aligned with marketing objectives.

📈 Primary Responsibilities

• Develop and maintain brand identity systems, including logos, typography, color palettes, and comprehensive visual guidelines.

• Design high-quality visual assets for social media platforms (Instagram, LinkedIn, Facebook), paid advertising (Meta, Google Display), email campaigns, and presentations/sales decks.

• Create print collateral such as brochures, flyers, and posters to support marketing campaigns and events.

• Design digital assets including web banners, landing page visuals, and ad creatives, optimizing them for various devices and platforms.

• Support website updates and visual refreshes, ensuring a cohesive and modern online presence.

• Create basic motion graphics, GIFs, and simple animations using tools like Adobe After Effects, enhancing campaign dynamism.

• Collaborate with cross-functional teams (marketing, product, sales) to translate briefs into effective visual assets.

• Incorporate feedback efficiently and manage multiple design requests under deadline pressure.

• Deliver final assets in multiple formats (AI, PSD, PNG, PDF) and maintain organized design libraries and templates.

📝 Enhancement Note: The core focus of this role is on "Marketing & Campaign Design," with specific emphasis on creating assets for social media and paid ads. The responsibility extends to ensuring these designs are optimized for performance, linking visual execution directly to business objectives like CTR and conversions.

🎓 Skills & Qualifications

Education: Specific educational requirements are not detailed, but a strong portfolio and practical experience are prioritized over formal degrees.

Experience: Minimum of 2+ years of professional graphic design experience with a proven track record in branding and marketing asset creation.

Required Skills:

• Advanced proficiency in Adobe Illustrator.

• Advanced proficiency in Adobe Photoshop.

• Advanced proficiency in Adobe InDesign.

• Proven experience designing for social media platforms.

• Proven experience designing for paid advertising campaigns (digital ads).

• Proven experience designing for print collateral.

• Strong understanding of brand identity development and consistency.

• Ability to translate marketing objectives into effective visual assets.

• Excellent communication and collaboration skills for cross-functional teamwork.

Preferred Skills:

• Experience with motion graphics creation using Adobe After Effects.

• Experience with Figma for collaborative design workflows.

• Experience with Canva for rapid asset creation or team collaboration.

• Background in marketing agencies, SaaS companies, or e-commerce environments.

• Understanding of conversion-focused design principles, including CTR and engagement metrics.

• Basic video editing skills.

📝 Enhancement Note: The "What Makes You a Strong Fit" section strongly implies that candidates should demonstrate an understanding that design is a tool for achieving specific business outcomes (e.g., CTR, engagement, conversions), not just an aesthetic exercise. This suggests candidates should be prepared to discuss their design process in terms of strategic impact and measurable results.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of design projects, with a particular emphasis on branding, marketing collateral, and digital assets.

• Demonstrations of how your designs have contributed to campaign performance, such as increased engagement or conversions.

• Examples of brand system development, including logos, typography, and visual guidelines, and their consistent application.

• Case studies or examples of optimizing designs for different platforms (mobile, desktop, social media) and target audiences.

Process Documentation:

• Examples of your workflow for managing multiple design requests, including prioritization and time management strategies.

• Demonstrations of how you incorporate and iterate on feedback from stakeholders.

• Evidence of maintaining organized design libraries, templates, and file management systems for reusability and scalability.

• Documentation of your process for delivering assets in various required formats (AI, PSD, PNG, PDF).

📝 Enhancement Note: The portfolio is expected to highlight not just design execution but also strategic thinking. Candidates should be prepared to present case studies that illustrate their ability to design for specific business objectives (performance, conversion, engagement) and showcase their process for managing projects and incorporating feedback efficiently.

💵 Compensation & Benefits

Salary Range: Given the role is remote and based in Kenya, with a requirement for U.S. client business hours, a competitive salary range for a mid-level Graphic Designer in this market, considering remote work and specialized hours, would likely fall between KES 1,500,000 - KES 2,500,000 annually (approximately $12,000 - $20,000 USD, subject to exchange rates). This estimation is based on industry benchmarks for skilled graphic designers in emerging markets with a remote, international client focus, and the demand for specialized skills in digital and performance marketing design.

Benefits:

• Full-time employment status.

• Remote working arrangement, offering flexibility and work-life balance.

• Opportunity to work with U.S. clients, providing exposure to international markets and business practices.

• Potential for growth into Senior Designer or Creative Lead roles.

• Exposure to real marketing impact and performance-driven design challenges.

• Collaboration with diverse teams, fostering a dynamic work environment.

Working Hours: The role requires working within U.S. Client Business Hours, with flexibility for meeting deadlines and handling revisions. This typically translates to approximately 40 hours per week, with potential for occasional adjustments to accommodate time zone differences and project requirements.

📝 Enhancement Note: The salary estimation is based on a combination of general market data for graphic designers in Kenya and the specific demands of a remote role requiring adherence to U.S. business hours, which often commands a premium. Benefits are inferred from the "Why This Role Stands Out" section and standard full-time remote employment offerings.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company's industry is not explicitly stated, but the job description's focus on "SaaS" and "E-commerce" as preferred backgrounds suggests Pavago likely operates within or supports these sectors. This implies a dynamic, fast-paced environment driven by digital strategies and performance metrics.

Company Size: While not explicitly stated, the nature of the role (requiring collaboration with multiple departments like marketing, product, and sales) and the potential for growth into leadership roles suggest a medium-sized organization that is established enough to have structured departments but agile enough to offer significant ownership.

Founded: The founding date is not provided. However, the company's presence on a job platform like Workable, and the need for a Graphic Designer with specific digital and performance marketing skills, indicates a modern company likely established within the last decade, focused on digital-first operations.

Team Structure:

• The operations team likely includes dedicated individuals or departments for marketing, product development, and sales, with whom the Graphic Designer will collaborate closely.

• The Graphic Designer will report to a Creative Lead or Marketing Manager who oversees brand consistency and campaign execution.

Methodology:

• Data Analysis & Insights: Designs are expected to be informed by data, focusing on metrics like CTR and engagement, rather than purely on aesthetic preference.

• Workflow Planning & Optimization: Efficient project management, incorporating feedback quickly, and managing multiple requests are critical.

• Automation & Efficiency: While not explicitly stated for the designer role, the expectation of producing scalable and reusable assets suggests an awareness of efficiency in design processes.

Company Website: https://pavago.co

📝 Enhancement Note: Based on the job description's emphasis on performance marketing, digital assets, and potential industry backgrounds (SaaS, E-commerce), it's inferred that Pavago operates in a digitally-driven sector. The company culture is likely results-oriented, valuing efficiency, collaboration, and a data-informed approach to design.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level, typically requiring 2-5 years of experience. It offers significant ownership and the opportunity to influence campaign performance directly, moving beyond purely aesthetic tasks to strategic visual communication.

Reporting Structure: The Graphic Designer will likely report to a Design Lead, Creative Director, or Marketing Manager who oversees the company's visual output and marketing initiatives. They will collaborate extensively with marketing, product, and sales teams.

Operations Impact: The Graphic Designer's work has a direct impact on revenue generation by creating visually compelling assets for social media and paid advertising that drive engagement and conversions. Their contribution to brand consistency also supports overall brand equity and market perception.

Growth Opportunities:

• Operations Skill Advancement: Deepen expertise in performance-driven design, conversion optimization through visuals, and potentially explore advanced digital marketing strategies.

• Industry Specialization: Develop specialized knowledge in the company's industry (e.g., SaaS, E-commerce), understanding the unique design needs and market dynamics.

• Leadership Potential: Opportunity to grow into a Senior Designer role, taking on more complex projects, mentoring junior designers, and potentially leading creative initiatives or campaigns.

📝 Enhancement Note: The "Why This Role Stands Out" section explicitly mentions the "Opportunity to grow into Senior Designer / Creative Lead," indicating a clear career progression path within Pavago for high-performing individuals in this role.

🌐 Work Environment

Office Type: This is a fully remote position.

Office Location(s): The role is based in Kenya, but the work is performed remotely, meaning there is no physical office requirement for the employee. The company operates with U.S. client business hours, indicating a global or distributed team structure.

Workspace Context:

• Collaborative Environment: Remote collaboration tools and platforms will be essential for seamless interaction with marketing, product, and sales teams. Expect frequent use of video conferencing, project management software, and digital whiteboarding.

• Operations Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, Figma) will be provided or expected. The team likely utilizes cloud-based storage and communication tools.

• Operations Team Interaction: Regular virtual meetings, design critiques, and feedback sessions will be part of the daily routine to ensure alignment and project progress.

Work Schedule: The role operates within U.S. Client Business Hours, requiring flexibility to align with the primary client's time zone. While a standard 40-hour work week is implied, adaptability for deadlines and revisions is crucial.

📝 Enhancement Note: The remote nature necessitates strong self-discipline, excellent communication skills, and proficiency with digital collaboration tools. The "U.S. Hours" requirement means candidates should be prepared for a schedule that may differ significantly from local Kenyan business hours.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Phone Screen: A brief introductory call to assess basic qualifications, interest, and cultural fit.

• Video Interview with Recruiter: A more in-depth discussion about experience, skills, and alignment with the role's requirements.

• Portfolio Review + Practical Task: A critical stage where candidates present their portfolio, highlighting relevant projects. This will be followed by a practical design task, such as creating a campaign graphic or brochure, to assess design skills, process, and speed.

• Client Interview: A final interview with the client or key stakeholders to evaluate strategic thinking, problem-solving abilities, and overall suitability for the role.

• Offer & Background Verification: The final stage involving an offer letter and standard background checks.

Portfolio Review Tips:

• Process Improvement Case Study: For each project presented, explain the initial problem or objective, your design process, the tools used, the feedback incorporated, and the final outcome, emphasizing measurable results (e.g., increased CTR, engagement).

• Metrics Presentation: Clearly articulate how your designs contribute to key performance indicators (KPIs) like on-time delivery, revision cycles, stakeholder satisfaction, brand alignment, and campaign performance. Quantify results whenever possible.

• Company-Specific Considerations: Tailor your portfolio presentation to highlight experience relevant to Pavago's implied industry (SaaS, E-commerce) and their focus on performance marketing and brand consistency.

• Demonstrate Adaptability: Showcase a range of styles and demonstrate your ability to adapt your design approach based on brand guidelines, audience, and campaign objectives.

Challenge Preparation:

• Practical Task Format: Expect a design challenge that mirrors real-world tasks, such as creating a social media ad graphic or a section of a brochure, within a specified timeframe.

• Time Management: Practice creating designs efficiently while maintaining quality. Be prepared to articulate your decision-making process under time pressure.

• Stakeholder Communication: Be ready to explain your design choices, justify your approach, and discuss how your design aligns with business goals, even in a simulated client interview setting.

📝 Enhancement Note: The portfolio review is a significant component, explicitly including a practical task. Candidates should prepare to showcase not only their design output but also their strategic thinking and ability to execute under pressure, aligning their work with business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Illustrator: Essential for vector graphics, logos, icons, and complex illustrations. Proficiency expected for creating scalable brand assets.

• Adobe Photoshop: Critical for image manipulation, photo editing, digital painting, and creating raster-based graphics for web and ads.

• Adobe InDesign: Used for layout design of print collateral like brochures, flyers, and posters, ensuring professional print-ready outputs.

• Figma (Preferred): A collaborative interface design tool, useful for team-based design workflows, prototyping, and creating design systems.

• Canva (Preferred): A user-friendly graphic design platform, often used for quick social media content creation or by non-designers, indicating potential for team-wide asset creation.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to this role, but awareness of how design assets integrate into marketing automation platforms or CRM-driven campaigns may be beneficial.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite (Illustrator, Photoshop, InDesign) is a mandatory requirement. Figma and Canva are listed as preferred, suggesting that experience with collaborative design tools and faster, more accessible design platforms is highly valued.

👥 Team Culture & Values

Operations Values:

• Results-Oriented: A strong emphasis on "design = communication + performance + brand consistency." Success is measured by the impact of designs on engagement and conversion rates.

• Efficiency & Speed: The ability to be "fast, organized, and reliable under deadlines" is paramount. This suggests a culture that values quick iteration and timely delivery.

• Detail-Oriented & Polished: A commitment to "details, consistency, and polish" indicates a high standard for the quality and execution of all visual outputs.

• Brand Stewardship: Ensuring "on-brand" consistency across all platforms is a core value, highlighting the importance of maintaining a unified brand identity.

• Adaptability: The value placed on the ability to "adapt your style based on brand and audience" signifies a flexible and client-centric approach.

Collaboration Style:

• Cross-functional Integration: Close collaboration with marketing, product, and sales teams is expected, requiring clear communication and the ability to translate diverse needs into visual solutions.

• Feedback-Driven Iteration: The process is iterative, involving incorporating feedback quickly and efficiently to refine designs.

• Shared Responsibility for Outcomes: The team likely works collaboratively towards campaign goals, with the designer playing a key role in achieving visual communication objectives that drive business results.

📝 Enhancement Note: The company culture appears to be highly focused on performance and efficiency, valuing designers who can deliver high-quality, on-brand work quickly and strategically. Collaboration is key, with an expectation that designers will work closely with other departments to achieve shared objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The need to be "fast, organized, and reliable under deadlines" while maintaining "details, consistency, and polish" presents a constant challenge.

• Translating Abstract Concepts: Effectively converting marketing objectives and strategic ideas into visually compelling and performance-driven assets.

• Managing Stakeholder Feedback: Navigating diverse feedback from multiple departments (marketing, product, sales) and incorporating it efficiently into designs.

• Adapting to Diverse Needs: Rapidly adjusting design style and approach to fit different brands, audiences, and campaign requirements.

• Staying Current with Trends: Keeping up with evolving design trends, platform best practices, and new creative tools in the fast-paced digital marketing landscape.

Learning & Development Opportunities:

• Performance-Driven Design Mastery: Gaining deep insights into how design directly impacts key marketing metrics like CTR and conversions, becoming an expert in conversion-focused design.

• Cross-Functional Skill Enhancement: Learning more about marketing strategies, product positioning, and sales enablement through close collaboration with these teams.

• Advanced Creative Software Proficiency: Developing advanced skills in motion graphics (Adobe After Effects) and potentially exploring other design and prototyping tools.

• Career Progression: Clear path to advance into Senior Designer or Creative Lead roles, taking on greater responsibility and leadership opportunities.

📝 Enhancement Note: The role offers a significant opportunity to develop skills in performance marketing design, where visual output is directly tied to measurable business outcomes, a highly sought-after specialization in the industry.

💡 Interview Preparation

Strategy Questions:

• "How do you approach designing for a specific campaign objective, like increasing CTR or engagement?" (Prepare to discuss your process, target audience analysis, and how design elements support the goal.)

• "Describe a time you had to incorporate challenging feedback from a stakeholder. How did you handle it, and what was the outcome?" (Focus on your communication, problem-solving, and ability to maintain design integrity while accommodating feedback.)

Company & Culture Questions:

• "What interests you about Pavago, and what do you know about our company or industry?" (Research Pavago's website, services, and any available news. Connect your skills to their likely business model – e.g., supporting SaaS or e-commerce clients.)

• "How do you manage your time and prioritize tasks when working remotely with U.S. business hours?" (Highlight your organizational skills, self-discipline, and experience with remote work tools and time zone management.)

Portfolio Presentation Strategy:

• Storytelling with Data: For each portfolio piece, articulate the "brief," your "solution" (the design), and the "results" (measurable impact, e.g., improved engagement, conversion rate). Use visual aids effectively.

• Highlighting Process: Clearly show your design process, from initial concept to final delivery, including any iterations or feedback incorporated. Demonstrate your problem-solving approach.

• Demonstrating Adaptability: Select projects that showcase your versatility across different styles, brands, and platforms. Be ready to discuss how you tailor your approach.

• Focus on Performance: Emphasize projects where your design directly contributed to marketing objectives, as this is a key requirement for the role.

📝 Enhancement Note: Prepare to discuss your design philosophy through the lens of business objectives and quantifiable results. The practical task and portfolio review are crucial, so ensure your presentation is clear, concise, and directly addresses the "design for outcomes" requirement.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on Workable.

• Customize your resume and cover letter to highlight your 2+ years of graphic design experience, focusing on your skills in branding, social media, paid ads, and digital assets. Quantify achievements related to design impact where possible.

• Curate your portfolio to prominently feature work that demonstrates your ability to design for performance and conversion. Include case studies that explain the objective, your design process, and the resulting impact. Ensure it showcases your proficiency in Adobe Illustrator, Photoshop, and InDesign, and ideally Figma or After Effects.

• Prepare for the practical design task by reviewing examples of social media ads, campaign graphics, and brochures. Practice creating assets efficiently and be ready to articulate your design decisions.

• Research Pavago thoroughly to understand their business, target audience, and any visual branding elements they currently employ. This will help you tailor your application and interview responses to their specific needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.