Graphic Designer

📍 Job Overview

Job Title: Graphic Designer (Brand, Ads & Marketing Campaigns)

Company: Pavago

Location: Remote (LATAM: Colombia, Mexico, Argentina, Brazil)

Job Type: Full-Time

Category: Marketing Operations / Creative Services

Date Posted: 2026-05-24

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Own the end-to-end creation of high-impact visual assets for brand, marketing, and advertising campaigns, with a strong emphasis on driving engagement and conversion metrics.

• Develop and maintain visual consistency across all digital and print channels, ensuring brand integrity and adherence to established guidelines.

• Collaborate closely with cross-functional teams, including marketing, product, and sales, to translate campaign objectives into compelling visual narratives.

• Design performance-driven creatives for social media, paid advertising platforms, email marketing, and presentations to optimize campaign performance.

📝 Enhancement Note: This role is positioned within a performance-driven marketing context, requiring a designer who understands the direct impact of visuals on engagement, clicks, and conversions, rather than solely focusing on aesthetic appeal. The "LATAM" designation implies a need for candidates comfortable working across different time zones and potentially in English as the primary business language.

📈 Primary Responsibilities

• Design high-performing visual assets for social media platforms (LinkedIn, Instagram, Facebook), paid ad campaigns (Meta, Google Display), email marketing, and internal/external presentations.

• Translate campaign concepts and messaging into clear, compelling, and conversion-focused visual designs, including creating multiple variations for A/B testing.

• Develop and maintain brand identity elements such as logos, typography systems, color palettes, and comprehensive visual guidelines, ensuring consistent application across all touchpoints.

• Create engaging digital and web design elements, including web banners, landing page graphics, and digital ad creatives, optimizing for various devices and platforms.

• Design and produce GIFs, simple animations, and motion graphics using Adobe After Effects, with potential for light video editing support.

• Collaborate closely with marketing, product, and sales teams to align visual designs with strategic messaging, campaign goals, and business objectives.

• Manage multiple design projects simultaneously, adhering to tight deadlines and incorporating feedback efficiently within an agile workflow.

• Deliver final assets in various formats (AI, PSD, PNG, PDF) and maintain organized libraries of templates, assets, and brand materials for efficient access and reuse.

📝 Enhancement Note: The emphasis on "performance-driven creative strategy" and "real marketing impact" suggests this role is integral to the GTM (Go-To-Market) strategy, requiring a designer who can demonstrate how their work directly contributes to key business metrics like CTR, engagement rates, and conversions.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for mid-level roles. Equivalent practical experience will also be considered.

Experience: Minimum of 2+ years of professional graphic design experience, with a proven track record in branding, marketing, and digital asset creation.

Required Skills:

• Advanced proficiency in Adobe Illustrator, Adobe Photoshop, and Adobe InDesign for creating and manipulating visual assets.

• Demonstrated experience in designing for social media platforms, paid advertising campaigns, and print collateral.

• Strong understanding of brand identity development, including logo design, typography systems, and color theory.

• Ability to translate campaign strategies and messaging into effective visual concepts.

• Experience creating digital assets optimized for web, mobile, and social media platforms.

• Excellent organizational skills and attention to detail for managing multiple projects and maintaining file integrity.

Preferred Skills:

• Proficiency in motion graphics creation using Adobe After Effects.

• Experience with collaborative design tools such as Figma and Canva.

• Background in marketing agencies, SaaS companies, or e-commerce environments.

• Familiarity with performance marketing principles and how design impacts metrics like CTR and engagement.

• Experience working with performance marketing teams and understanding their creative needs.

📝 Enhancement Note: The "Nice to Have" skills strongly suggest a preference for candidates who can contribute to a dynamic, digital-first marketing environment, particularly those with experience in fast-paced industries like SaaS and e-commerce, or those who have directly supported performance marketing efforts.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 2 years of professional design work, with a strong emphasis on:
  • Branding: Examples of logo design, brand guideline development, and consistent application of brand elements across various media.
  • Marketing Campaigns: Visuals created for social media, paid ads, email campaigns, and other marketing initiatives, highlighting their strategic intent and performance focus.
  • Digital Assets: Examples of web banners, landing page graphics, and digital ad creatives, demonstrating an understanding of web optimization and user engagement.

Process Documentation:

• Evidence of a structured design process, from concept development and client brief interpretation to asset creation, revision cycles, and final delivery.

• Examples of how design feedback is incorporated and managed efficiently, demonstrating an ability to adapt and iterate based on stakeholder input.

• Documentation or examples of organizational methods for managing design assets, templates, and brand materials to ensure consistency and accessibility across projects.

📝 Enhancement Note: For a role focused on performance marketing and conversion, the portfolio should explicitly demonstrate how design decisions correlate with measurable business outcomes. Candidates should be prepared to discuss the "why" behind their design choices and the resulting impact, not just the aesthetic outcome.

💵 Compensation & Benefits

Salary Range: Based on the LATAM region (Colombia, Mexico, Argentina, Brazil), the experience level (2-5 years), and the required skill set including advanced Adobe Suite proficiency and performance-driven design, a competitive salary range would typically fall between $25,000 - $45,000 USD annually. This estimate is based on research of mid-level graphic designer salaries in these regions, factoring in remote work and the demand for specialized marketing design skills.

Benefits:

• Full-time employment with competitive compensation.

• Remote work flexibility, allowing for work from anywhere within Colombia, Mexico, Argentina, or Brazil.

• Opportunity to work on high-impact marketing campaigns with measurable results.

• Exposure to performance-driven creative strategy and collaboration with growth-focused teams.

• Potential for career advancement into Senior Designer or Creative Lead roles.

• Access to a professional network and development opportunities within a growing organization.

Working Hours: Standard full-time hours, working within U.S. Client Business Hours. This typically translates to approximately 40 hours per week, with potential for some flexibility depending on project demands and team collaboration needs.

📝 Enhancement Note: The salary range is an estimate based on industry benchmarks and regional cost of living for remote, mid-level design roles. Actual compensation may vary based on specific candidate experience, negotiation, and the company's compensation structure. U.S. Client Business Hours likely means aligning with Eastern Time (ET) or Pacific Time (PT) depending on client location.

🎯 Team & Company Context

🏢 Company Culture

Industry: Pavago operates within the technology and services sector, likely focusing on providing solutions or talent for businesses, potentially within the SaaS or e-commerce space, given the preferred candidate background. This context suggests a dynamic, growth-oriented environment.

Company Size: The Workable job board often hosts listings for a range of company sizes, but the specific mention of LATAM regions for remote talent suggests a company that is actively expanding its global footprint and leveraging talent pools internationally. This could range from a growing startup to a more established company seeking diverse talent.

Founded: While the founding date isn't provided, the company's presence on a professional job board and its focus on modern remote work practices indicate an organization that is likely established enough to have defined processes but agile enough to embrace remote collaboration.

Team Structure:

• The Graphic Designer will likely be part of the Marketing or Creative department, reporting to a Marketing Manager, Creative Director, or a similar leadership role.

• Collaboration will be extensive with marketing specialists, campaign managers, content creators, product marketers, and sales teams.

Methodology:

• Data-Driven Design: Emphasis on using design to achieve measurable business outcomes, such as increased CTR, engagement rates, and conversion rates.

• Agile Workflow: Projects are managed with speed and efficiency, involving quick iterations, feedback incorporation, and on-time delivery to meet campaign timelines.

• Performance Focus: Design decisions are informed by performance data and A/B testing results to continuously optimize creative effectiveness.

Company Website: https://pavago.co

📝 Enhancement Note: The company's focus on LATAM talent for remote roles suggests a forward-thinking approach to talent acquisition and a culture that embraces global collaboration and diversity. The "About the Role" section strongly implies a culture that values results, speed, and direct contribution to business goals.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer, requiring 2+ years of experience. It is an individual contributor role with significant ownership over brand and campaign visual execution. The focus is on delivering high-quality, performance-driven creative assets.

Reporting Structure: The designer will likely report to a Marketing Manager or Creative Lead, working collaboratively with various marketing and sales functions. This structure allows for direct impact on GTM initiatives.

Operations Impact: The designer's work directly influences the effectiveness of marketing campaigns, brand perception, and ultimately, customer acquisition and conversion rates. This role is critical for translating marketing strategies into tangible visual communications that drive business results.

Growth Opportunities:

• Skill Advancement: Opportunity to deepen expertise in performance marketing design, motion graphics, and potentially explore new design tools and techniques.

• Career Progression: Potential to advance into a Senior Graphic Designer or Creative Lead position, taking on more complex projects, mentoring junior designers, and contributing to higher-level creative strategy.

• Specialization: Develop a niche in specific areas like performance creative, brand identity systems, or digital campaign design within the SaaS or e-commerce sectors.

📝 Enhancement Note: The "Why This Role Stands Out" section explicitly mentions the opportunity to grow into a Senior Designer or Creative Lead role, highlighting a clear career path within the organization for high-performing individuals.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no physical office requirement. Work is conducted from a home office or any suitable remote workspace.

Office Location(s): While the role is remote, candidates must be located in Colombia, Mexico, Argentina, or Brazil. This allows for a distributed team structure while potentially aligning with regional business interests or compliance requirements.

Workspace Context:

• Flexibility: The remote nature provides significant flexibility in managing one's work environment and schedule, within the constraint of U.S. Client Business Hours.

• Technology: Access to necessary design software (Adobe Creative Suite, potentially Figma/Canva) is crucial. The company likely provides access to project management tools and collaboration platforms.

• Collaboration: While remote, the role emphasizes close collaboration with marketing and sales teams, likely facilitated through video conferencing, instant messaging, and project management software.

Work Schedule: Full-time, with the primary requirement being to align with U.S. Client Business Hours. This typically means being available during standard business hours in a specific U.S. time zone (e.g., Eastern Time, Central Time, or Pacific Time), which may require some adjustment for candidates in Latin America.

📝 Enhancement Note: The requirement to work U.S. Client Business Hours is a key aspect of the remote work arrangement and needs to be considered by applicants regarding their daily schedule and potential overlap with local time zones.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of applications, focusing on resume and portfolio quality, to ensure alignment with experience and skill requirements.

• Portfolio Review & Interview: A more in-depth discussion focusing on the candidate's portfolio. This will likely involve presenting specific projects, explaining design rationale, and discussing how their work drives performance metrics. Expect questions about their process and collaboration style.

• Skills Assessment/Challenge: Potentially a small design challenge or a case study presentation to evaluate practical design skills, problem-solving abilities, and adherence to brand guidelines under timed conditions.

• Final Interview: A conversation with hiring managers or senior team members to assess cultural fit, long-term potential, and alignment with company values.

Portfolio Review Tips:

• Highlight Performance: Showcase projects where design directly contributed to measurable business outcomes (e.g., increased CTR, engagement, conversions). Quantify results whenever possible.

• Showcase Process: Include brief explanations of your design process for key projects, from understanding the brief to final execution. Discuss how you incorporated feedback and iterated.

• Variety is Key: Include examples of social media ads, digital banners, email graphics, and branding elements to demonstrate versatility.

• Brand Adaptability: If possible, show how you've adapted your style for different brands or campaigns.

• Conciseness: Ensure your portfolio is well-organized and easy to navigate, with clear project titles and descriptions.

Challenge Preparation:

• Be prepared to receive a brief design task that reflects the core responsibilities of the role (e.g., designing a social media ad or a web banner).

• Focus on demonstrating an understanding of the brief, applying brand guidelines accurately, and producing a design that aligns with performance goals.

• Practice articulating your design choices and their intended impact concisely.

📝 Enhancement Note: The emphasis on "performance-driven," "engagement," and "conversions" means interviewers will be scrutinizing portfolios for evidence of results, not just aesthetics. Candidates should be ready to discuss the strategic thinking behind their creative output.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Illustrator: For vector graphics, logo design, and complex illustrations.

• Adobe Photoshop: For image editing, manipulation, and creating raster-based graphics for web and print.

• Adobe InDesign: For layout design, particularly for presentations, sales decks, and any print materials.

• Figma: (Preferred) For collaborative design, prototyping, and UI/UX elements, especially for web and digital assets.

• Canva: (Preferred) For quick creation of social media graphics and marketing collateral, often used for rapid iteration or by non-designers, but proficiency is a plus for efficiency.

Analytics & Reporting:

CRM & Automation:

• Familiarity with how designs are deployed through marketing automation platforms (e.g., email marketing software) or integrated into CRM systems (e.g., for sales decks) is beneficial.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is a hard requirement. Experience with Figma and Canva are strong differentiators, indicating a candidate who is adaptable to modern collaborative design workflows and potentially more efficient in certain tasks.

👥 Team Culture & Values

Operations Values:

• Performance-Oriented: A strong focus on delivering tangible results and contributing directly to business objectives like engagement, clicks, and conversions.

• Efficiency & Speed: Valuing quick turnaround times, organized workflows, and the ability to manage multiple projects effectively.

• Collaboration: Working seamlessly with marketing, sales, and product teams to achieve shared goals.

• Brand Stewardship: Commitment to maintaining brand consistency and integrity across all visual communications.

• Continuous Improvement: An openness to feedback, A/B testing, and iterating on designs to enhance performance.

Collaboration Style:

• Cross-functional Integration: Actively participating in team discussions and aligning design efforts with broader marketing and GTM strategies.

• Feedback-Driven: Open to constructive criticism and providing thoughtful revisions to improve design outcomes.

• Proactive Communication: Keeping stakeholders informed about project status and potential challenges.

• Team-Oriented: Contributing to a positive and productive team environment, especially within a remote setting.

📝 Enhancement Note: The emphasis on "performance-driven creative strategy" and "real marketing impact" suggests that the company culture highly values individuals who can demonstrate the business value of their creative work.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity and Performance: The primary challenge will be to create visually appealing designs that also meet strict performance metrics and conversion goals.

• Rapid Iteration: Working in a fast-paced environment with tight deadlines and potentially multiple revision cycles requires strong time management and adaptability.

• Remote Collaboration: Maintaining effective communication and collaboration with distributed team members across different time zones.

• Brand Versatility: Adapting design style and execution to various campaigns and potentially different client brands, while maintaining core brand identity.

Learning & Development Opportunities:

• Performance Creative Specialization: Gaining deep expertise in designing creatives that directly impact marketing KPIs.

• Motion Graphics & Animation: Developing skills in Adobe After Effects and other animation tools.

• Cross-Disciplinary Exposure: Learning about performance marketing strategies, A/B testing methodologies, and campaign optimization from experienced professionals.

• Senior Leadership Track: Potential to grow into a leadership role, managing design projects and contributing to creative direction.

📝 Enhancement Note: The challenges are directly tied to the core demands of the role: performance, speed, and remote collaboration. The growth opportunities are clearly outlined as paths for specialization and advancement within the company.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a campaign that significantly improved engagement or conversion rates. What was your process, and how did you measure success?" (Preparation: Prepare a specific case study from your portfolio that highlights quantifiable results.)

• "How do you approach balancing creative aesthetics with performance-driven objectives in your design work?" (Preparation: Discuss your methodology for integrating data insights and A/B testing into your design process.)

Company & Culture Questions:

• "What appeals to you about Pavago's focus on performance-driven creative and its global remote team structure?" (Preparation: Research Pavago's website and recent news for insights into their mission and values.)

• "How do you ensure brand consistency across various platforms and campaigns, especially when working remotely?" (Preparation: Discuss your approach to brand guidelines and asset management.)

Portfolio Presentation Strategy:

• Focus on Impact: For each project presented, clearly articulate the objective, your role, the design solution, and the measurable impact (e.g., "This ad campaign resulted in a 15% increase in CTR").

• Showcase Process: Briefly walk through your workflow for 1-2 key projects, explaining your thought process and decision-making.

• Highlight Adaptability: Demonstrate your ability to work with different brand styles or campaign objectives.

• Technical Proficiency: Be ready to discuss the tools and techniques used for each piece.

• Concise Storytelling: Keep presentations engaging and to the point, respecting the interviewer's time.

📝 Enhancement Note: Interview preparation should heavily emphasize the "performance-driven" aspect of the role. Be ready to articulate how your design choices directly contribute to business goals, using data and specific examples from your portfolio.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Workable, ensuring your resume and portfolio are attached.

• Portfolio Customization: Tailor your portfolio to highlight your strongest work in marketing campaigns, digital ads, and branding. Prioritize projects with quantifiable results and clearly explain your design process and impact.

• Resume Optimization: Ensure your resume clearly states your years of experience, proficiency in required design software (Adobe Creative Suite), and any experience with performance marketing, SaaS, or e-commerce. Use keywords from the job description.

• Interview Preparation: Practice articulating your design rationale, your understanding of performance metrics, and your collaborative approach. Be ready to present specific portfolio pieces and discuss your process.

• Company Research: Familiarize yourself with Pavago's website and any available information to understand their business and how your design skills can contribute to their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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