Graphic Designer at Pavago

📍 Job Overview

Job Title: Graphic Designer (Brand, Ads & Marketing Campaigns)

Company: Pavago

Location: Remote | LATAM (Colombia, Mexico, Argentina, Brazil)

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: May 24, 2026

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

Design high-performing visual assets for marketing campaigns, social media, paid ads, and email initiatives.
Ensure brand consistency by building and maintaining logos, typography, color palettes, and visual guidelines.
Create digital and web graphics optimized for various platforms and devices.
Develop motion graphics and simple animations as a bonus skillset.
Collaborate closely with marketing, product, and sales teams to align visual assets with campaign goals.

📝 Enhancement Note: This role is specifically focused on performance-driven design, emphasizing that visual assets are tools to drive engagement, clicks, and conversions, not just aesthetic appeal. The ideal candidate understands the direct impact of design on key marketing metrics.

📈 Primary Responsibilities

Design high-performing visuals for social media platforms (LinkedIn, Instagram, Facebook), paid ads (Meta, Google Display), and email campaigns.
Translate campaign ideas into clear, compelling visual concepts and create multiple variations for A/B testing to optimize performance.
Build and maintain essential brand identity elements including logos, typography systems, color palettes, and comprehensive visual guidelines.
Ensure strict brand consistency across all digital and print channels and formats.
Design web banners, landing page graphics, and digital ad creatives, optimizing them for mobile, desktop, and social platform viewing.
Create GIFs, simple animations, and motion graphics using Adobe After Effects; support light video or campaign edits.
Work closely with marketing, product, and sales teams to align designs with messaging and campaign objectives.
Incorporate feedback quickly and efficiently, managing multiple projects with tight deadlines effectively.
Deliver final assets in multiple formats (AI, PSD, PNG, PDF) and maintain organized libraries of templates, assets, and brand materials.

📝 Enhancement Note: The responsibilities highlight a strong focus on measurable outcomes, with specific mentions of A/B testing for campaign variations and optimizing designs for performance. The role also emphasizes asset management and delivery in various formats, crucial for efficient marketing operations.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a background in Graphic Design, Visual Communications, or a related field is implied by the professional experience requirement.

Experience: Minimum of 2 years of professional graphic design experience, with a strong portfolio demonstrating branding, marketing, and digital asset creation capabilities.

Required Skills:

Advanced proficiency in Adobe Illustrator for vector graphics and illustrations.
Advanced proficiency in Adobe Photoshop for image editing and manipulation.
Advanced proficiency in Adobe InDesign for layout design and print collateral.
Proven experience designing effective visuals for social media campaigns.
Proven experience designing compelling creatives for paid advertising platforms.
Experience in designing for print materials and collateral.
Ability to design with intent and performance in mind, understanding how design impacts engagement and conversions.
Fast, organized, and detail-oriented work ethic.

Preferred Skills:

Experience creating motion graphics using Adobe After Effects.
Experience with Figma for collaborative design and prototyping.
Experience with Canva for quick design tasks and template utilization.
Background in marketing agencies, SaaS companies, or e-commerce businesses.
Prior experience working with performance marketing teams and understanding their creative needs.

📝 Enhancement Note: The required skills are heavily weighted towards core Adobe Creative Suite proficiency, which is standard for professional graphic design roles. The preferred skills point towards a dynamic, modern design workflow that includes collaboration tools like Figma and an understanding of performance marketing principles, indicating the company values efficiency and measurable results.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A comprehensive portfolio showcasing a minimum of 2 years of professional design work.
Specific sections dedicated to branding projects, demonstrating logo design, typography systems, and visual identity development.
A distinct section for marketing campaign visuals, including examples of social media ads, digital display ads, and email graphics with an emphasis on performance metrics (e.g., CTR, engagement).
Examples of digital and web design assets, such as web banners and landing page graphics.
If applicable, a section demonstrating motion graphics or animation work using tools like Adobe After Effects.

Process Documentation:

While not explicitly stated as a deliverable, the candidate should be prepared to discuss their design process, including:
Workflow design for concept development to final asset delivery.
Methods for incorporating feedback and managing revision cycles (aiming for ≤ 2 cycles).
Strategies for maintaining brand consistency and managing asset libraries.
Approaches to designing for A/B testing and performance optimization.

📝 Enhancement Note: For a role focused on performance and marketing impact, the portfolio is paramount. Candidates should curate their portfolio to explicitly highlight their ability to drive results through design, not just aesthetic appeal. Quantifiable achievements (like improved CTR or engagement rates) are highly valued.

💵 Compensation & Benefits

Salary Range: Based on the LATAM region, 2+ years of experience, and the full-time remote nature of the role, a competitive salary range for a Graphic Designer specializing in marketing campaigns could be estimated between $1,500 - $2,800 USD per month. This range accounts for variations in cost of living across Colombia, Mexico, Argentina, and Brazil, and the specialized skill set required.

Benefits:

Full-time remote position, offering flexibility and work-life balance.
Opportunity to work on real marketing campaigns with measurable impact.
Exposure to performance-driven creative strategy.
Potential for growth into Senior Designer or Creative Lead roles.
Work with innovative tools and collaborate with cross-functional teams.

Working Hours: U.S. Client Business Hours. This typically implies a standard 40-hour work week, with flexibility in scheduling to align with time zones that facilitate effective collaboration with U.S.-based teams.

📝 Enhancement Note: Salary estimation is based on general market data for remote graphic design roles in Latin America, considering the experience level and the emphasis on performance marketing skills. Specific benefits beyond those implied by a remote, full-time role are not detailed in the listing and would need direct inquiry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Pavago operates within the professional services sector, likely focusing on providing talent or operational support to clients, given the nature of remote roles and LATAM focus. The specific niche within professional services is not detailed, but the emphasis on marketing and design suggests a client-facing or growth-oriented business.

Company Size: The company size is not explicitly stated but the mention of multiple LATAM locations and a need for a Graphic Designer on a full-time basis suggests a growing organization, likely in the small to medium-sized business (SMB) or startup phase, or a division within a larger entity.

Founded: The founding date of Pavago is not provided in the listing.

Team Structure:

The Graphic Designer will likely be part of a Marketing or broader GTM (Go-To-Market) team.
They will collaborate closely with marketing specialists, campaign managers, product managers, and sales teams.

Methodology:

Data-driven design approach, where visuals are created with the intent to drive engagement, clicks, and conversions.
Emphasis on performance metrics (CTR, engagement rates) to evaluate design success.
Agile workflow, with quick incorporation of feedback and management of multiple projects under tight deadlines.
Focus on brand consistency and adherence to visual guidelines across all communication channels.

Company Website: https://pavago.co/

📝 Enhancement Note: Pavago appears to be a company that leverages remote talent, particularly from Latin America, to support its clients or internal operations. The culture seems to value performance, efficiency, and tangible results, as evidenced by the job description's focus on design's impact on business metrics.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer. It requires independent execution of design tasks and implies a level of ownership over brand and campaign visuals. The "2+ years of professional experience" and "owner" language suggest a step beyond junior roles, where the designer is expected to contribute strategically to visual outcomes.

Reporting Structure: The designer will report to a Marketing Manager, Creative Director, or a similar lead within the marketing or GTM function. Collaboration will be cross-functional, but the primary reporting line would likely be within a dedicated creative or marketing team.

Operations Impact: The Graphic Designer's impact is directly tied to the effectiveness of marketing and sales efforts. By creating high-performing visuals, the designer contributes to:

Increased click-through rates (CTR) on ads and social media.
Higher engagement rates on social platforms and email campaigns.
Improved conversion rates for landing pages and sales decks.
Stronger brand recognition and consistency across all touchpoints.

Growth Opportunities:

Senior Designer / Creative Lead: With demonstrated success in driving campaign performance and taking ownership, there is a clear path to a more senior role, potentially leading design projects or even a small team.
Specialization: Opportunity to deepen expertise in specific areas like motion graphics, performance creative, or brand strategy.
Cross-functional Exposure: Working closely with marketing, product, and sales teams can lead to opportunities in broader GTM strategy or marketing campaign management.
Client-Side Experience: Gaining experience with different brands and industries through Pavago's client work offers diverse portfolio development and industry knowledge.

📝 Enhancement Note: The "Why This Role Stands Out" section explicitly mentions "Opportunity to grow into Senior Designer / Creative Lead," indicating a defined growth path. The role's focus on "real marketing impact" and "performance-driven creative strategy" suggests growth opportunities will be tied to measurable contributions.

🌐 Work Environment

Office Type: Fully Remote. This means the employee will work from their own home office or a co-working space, with no central physical office requirement for this position.

Office Location(s): While the role is remote, it is specifically targeted at candidates located in Colombia, Mexico, Argentina, and Brazil. This regional focus may be due to labor laws, payment infrastructure, or strategic talent acquisition.

Workspace Context:

Candidates are expected to have a suitable home office setup conducive to creative work and professional communication.
Access to reliable internet is critical for remote collaboration and file sharing.
The work environment is likely fast-paced and collaborative, requiring proactive communication with remote team members and U.S. clients.
Design tools like Adobe Creative Suite and Figma will be the primary technology available for daily tasks.

Work Schedule: U.S. Client Business Hours. This implies a need for availability during standard U.S. working hours (e.g., 9 AM - 5 PM EST or PST, depending on the client's specific timezone), requiring flexibility to accommodate potential overlap with Eastern Standard Time or Pacific Standard Time, or other client-specific schedules.

📝 Enhancement Note: The "U.S. Client Business Hours" requirement is a key aspect of the work environment. Candidates should be prepared for potential early mornings or late afternoons depending on their local time zone relative to U.S. business hours, and confirm the specific timezone requirements during the interview process.

📄 Application & Portfolio Review Process

Interview Process:

Application Submission: Submit resume and a strong portfolio via the application link.
Initial Screening: A review of applications and portfolios to assess experience, skills, and alignment with role requirements.
Design Challenge/Test: Candidates may be asked to complete a small design task or a more comprehensive case study to assess practical skills, problem-solving abilities, and adherence to brand guidelines or performance objectives.
Interviews: Likely one or more interviews with hiring managers or team members to discuss experience, portfolio work, collaboration style, and cultural fit. These may include discussions on specific design projects and their impact.
Final Evaluation: Assessment based on portfolio quality, design skills, understanding of performance marketing, cultural fit, and overall suitability for the role.

Portfolio Review Tips:

Highlight Performance: Clearly articulate how your designs have driven specific marketing outcomes (e.g., increased CTR, engagement, conversions). Use data points where possible.
Showcase Process: Include case studies that walk through your design process from brief to execution, including concept development, iterations, and final delivery.
Brand Versatility: Demonstrate your ability to adapt your style to different brands and campaign objectives.
Tool Proficiency: Ensure your portfolio reflects proficiency in the required tools (Adobe Illustrator, Photoshop, InDesign) and ideally preferred tools (Figma, After Effects).
Organization: Present your portfolio in a clean, professional, and easy-to-navigate format. Group projects by type (e.g., Branding, Ads, Social Media).

Challenge Preparation:

If a design challenge is given, thoroughly read and understand the brief. Clarify any ambiguities regarding objectives, target audience, and deliverables.
Focus on creating designs that are not only aesthetically pleasing but also strategically aligned with the brief's performance goals.
Be prepared to justify your design choices, explaining how they address the objectives and target audience.
If motion graphics are involved, demonstrate creativity and technical skill within the given constraints.
Practice time management to complete the challenge within the allotted timeframe.

📝 Enhancement Note: The emphasis on "performance-driven" and "measurable impact" means interviewers will likely probe deeply into how candidates' designs have directly contributed to business goals. Be ready to discuss metrics and ROI.

🛠 Tools & Technology Stack

Primary Tools:

Adobe Illustrator: Essential for vector graphics, logos, icons, and illustrations. Proficiency expected at an advanced level.
Adobe Photoshop: Crucial for image editing, retouching, digital compositing, and creating raster-based graphics. Advanced proficiency required.
Adobe InDesign: Necessary for layout design of print collateral, presentations, and potentially digital publications. Advanced proficiency expected.
Figma (Preferred): A collaborative interface design tool, increasingly used for web and UI design, prototyping, and team collaboration.
Canva (Preferred): A user-friendly graphic design platform, often used for quick social media graphics, presentations, and template-based designs.

Analytics & Reporting:

CRM & Automation:

Not directly applicable to the Graphic Designer role, but understanding how designs are deployed through marketing automation platforms or CRM-linked campaigns could be a plus.

📝 Enhancement Note: Strong command of the Adobe Creative Suite is non-negotiable. Proficiency in Figma and Canva is highly desirable, indicating a modern design workflow that values collaboration and efficiency. Understanding the output of design on performance metrics is key, even if direct analytics tool usage isn't a primary requirement.

👥 Team Culture & Values

Operations Values:

Performance-Driven: A core value centered around creating designs that directly contribute to measurable business outcomes like clicks, engagement, and conversions.
Efficiency & Speed: Emphasis on being fast, organized, and able to manage multiple projects with tight deadlines, ensuring timely delivery of assets.
Brand Integrity: Commitment to maintaining high-quality, consistent brand execution across all channels and formats.
Collaboration: A strong emphasis on working closely with cross-functional teams (marketing, product, sales) to ensure design alignment with messaging and goals.
Adaptability: Willingness to adapt design style and approach across different brands, campaigns, and client needs.

Collaboration Style:

Proactive Communication: Given the remote nature and U.S. client hours, proactive and clear communication is essential for seamless collaboration.
Feedback Integration: Openness to receiving and incorporating feedback quickly and efficiently to iterate on designs.
Cross-functional Alignment: Working closely with marketing specialists to understand campaign objectives and messaging, ensuring designs complement and enhance them.
Team-Oriented: Contributing to a collective effort to achieve marketing and business goals through effective visual communication.

📝 Enhancement Note: The culture seems to prioritize tangible results and efficiency. Designers are expected to be not just creators but also strategic partners who understand how their work impacts the bottom line and client success.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing Creativity with Performance Demands: The primary challenge will be to produce visually appealing designs that also meet strict performance metrics and A/B testing requirements.
Managing Multiple Projects & Deadlines: Effectively juggling various design requests from different teams and clients under tight timelines.
Adapting to Diverse Brand Styles: Quickly understanding and applying different brand identities and campaign tones for various clients or internal initiatives.
Remote Collaboration: Maintaining effective communication and workflow with a remote team and U.S. clients, potentially across different time zones.
Staying Current with Design Trends & Tools: Continuously learning new design techniques and software features to maintain a competitive edge.

Learning & Development Opportunities:

Performance Creative Specialization: Deepen expertise in designing for paid media, social media advertising, and conversion-rate optimization (CRO).
Motion Graphics & Animation: Develop skills in Adobe After Effects for creating engaging animated content.
Advanced Tool Proficiency: Master advanced features of Adobe Creative Suite and explore new collaborative design tools like Figma.
Cross-functional Understanding: Gain insights into marketing strategy, sales enablement, and product development through close collaboration.
Leadership Potential: Develop leadership skills through project ownership and potential mentorship of junior designers as the company grows.

📝 Enhancement Note: The challenges are framed as opportunities for growth, particularly in developing specialized skills related to performance marketing and advanced design techniques. The remote nature of the role necessitates strong self-management and proactive learning.

💡 Interview Preparation

Strategy Questions:

"Describe a time your design directly improved a campaign's performance (e.g., CTR, engagement). What was your process, and what were the results?" (Focus on metrics and impact).
"How do you approach creating multiple design variations for A/B testing? Walk me through an example." (Assess understanding of iterative design for performance).
"How do you ensure brand consistency across diverse marketing channels and formats? What steps do you take to maintain visual guidelines?" (Test knowledge of brand management).

Company & Culture Questions:

"What do you know about Pavago and our focus on performance-driven design?" (Research the company website and recent news).
"How do you stay organized and manage your workload when working remotely with tight deadlines?" (Highlight time management and organizational strategies).
"Describe your ideal remote work environment and how you ensure productivity." (Showcase self-discipline and communication methods).

Portfolio Presentation Strategy:

Tell a Story: For each project, explain the brief, your role, the challenge, your design process, and the impact of your work.
Quantify Results: Whenever possible, present quantifiable data (e.g., "This ad design increased CTR by 15%").
Showcase Versatility: Highlight projects that demonstrate your ability to work across different styles, brands, and platforms.
Demonstrate Tool Mastery: Be ready to discuss your specific use of Adobe Illustrator, Photoshop, and InDesign, and how they enabled your solutions.
Focus on Performance: Continuously tie your design decisions back to the goal of driving engagement, clicks, and conversions.

📝 Enhancement Note: Be prepared to discuss specific projects from your portfolio in detail, focusing on the "why" behind your design decisions and their measurable impact. The interviewers will be looking for a blend of creative talent and business acumen.

📌 Application Steps

To apply for this Graphic Designer position:

Submit your application through the provided link on Workable.
Customize your resume: Tailor it to highlight the 2+ years of professional experience, advanced proficiency in Adobe Creative Suite, and any experience with performance marketing or SaaS/e-commerce. Use keywords from the job description.
Curate your portfolio: Ensure it prominently features branding, marketing campaign visuals, and digital assets. Quantify the impact of your designs with metrics where possible. Organize it logically and make it easy to navigate.
Prepare your portfolio walkthrough: Be ready to discuss 2-3 key projects in detail, explaining your process, design rationale, and the performance outcomes. Practice presenting your work concisely and persuasively.
Research Pavago: Understand their business model, client focus, and the importance they place on performance-driven creative. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Graphic Designer