Graphic Designer, Creative and Media Services - Vice President

📍 Job Overview

Job Title: Graphic Designer, Creative and Media Services - Vice President

Company: Citi

Location: 388 GREENWICH STREET - TOWER, New York, New York, United States

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Management & Leadership / Marketing

Date Posted: 2026-04-13T00:00:00

Experience Level: 5-10 years

Remote Status: Hybrid (3 days/week in office)

🚀 Role Summary

• This role focuses on designing and developing digital creative assets for Citi's Global Communications team, supporting corporate and business communications, and major events.

• It involves a blend of creative execution, project management, and cross-functional collaboration within a large, matrixed organization.

• The position requires strong proficiency in the Adobe Creative Suite and a keen understanding of layout, typography, and visual design principles across various digital platforms.

• As a Vice President level role, it implies a significant level of responsibility, strategic input, and potential for leadership within the Creative and Media Services function.

📝 Enhancement Note: While the title is "Graphic Designer," the "Vice President" designation and the salary range ($129,840 - $194,760) indicate a senior-level position with expectations beyond standard graphic design tasks. The role requires strategic thinking, risk assessment in business decisions, and a strong understanding of brand and corporate messaging, aligning more with a senior creative strategist or lead designer role within a corporate communications department.

📈 Primary Responsibilities

• Develop and execute outstanding visual designs for digital platforms (static and motion) that align with business objectives, functional requirements, and Citi's brand guidelines.

• Collaborate with internal stakeholders (e.g., marketing, lines of business) and external agencies to conceptualize, design, and implement global communication campaigns and major event collateral.

• Produce design drafts, incorporate feedback from clients and stakeholders, and iterate on designs to meet project specifications and quality standards.

• Manage multiple design projects simultaneously, ensuring timely delivery within budget constraints and adherence to design briefs.

• Perform image retouching, manipulation, and color correction to enhance visual assets for various communication channels.

• Support video production by contributing to concept development, designing graphics packages, and working closely with the production team to ensure creative vision is realized.

• Propose creative solutions, recommend new design methodologies, and advise on technology upgrades to enhance the creative output and efficiency of the team.

• Apply sound judgment and ethical considerations in all business decisions, demonstrating an understanding of risk assessment, brand reputation, and compliance with applicable laws, rules, and regulations.

📝 Enhancement Note: The inclusion of "Appropriately assess risk when business decisions are made..." suggests that this role requires an understanding of corporate governance and compliance, which is unusual for a pure graphic design role but expected at a Vice President level within a regulated financial institution. This implies the designer must consider these factors when creating visual content.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Adobe Creative Suite Proficiency: Expert-level command of Adobe Photoshop, Illustrator, InDesign, and After Effects.

• Visual Design Expertise: Strong understanding of layout, typography, color theory, composition, and visual hierarchy.

• Digital Creative Development: Proven ability to design compelling static and motion graphics for various digital channels (web, social media, internal platforms, presentations).

• Portfolio: A strong, diverse portfolio showcasing technical skills, creative edge, and successful application of design across a range of digital projects and within brand guidelines.

• Brand Adherence: Demonstrated experience creating unique and innovative work that consistently adheres to established brand guidelines.

• Communication Skills: Excellent written, verbal, and interpersonal communication skills, including tact, diplomacy, and the ability to influence senior executives.

• Project Management: Strong organizational and project management skills, with the ability to prioritize and manage multiple projects effectively.

• Client Service: A client service-oriented attitude, with the ability to understand and translate client needs into effective visual solutions.

Preferred Skills:

• Motion Graphics & Video Support: Experience with motion design software (e.g., Adobe After Effects) and supporting video production workflows.

• Presentation Design: Expertise in creating high-impact presentation decks (e.g., PowerPoint, Keynote) for executive audiences.

• Cross-functional Collaboration: Experience working effectively in a team-based, heavily matrixed organization.

• Strategic Thinking: Ability to contribute creative solutions and advise on strategic technology upgrades.

• Risk & Compliance Awareness: An understanding of corporate risk assessment and compliance considerations within a financial services environment.

📝 Enhancement Note: The "Vice President" title and the mention of "strategic orientation" and "risk assessment" suggest that candidates with experience in corporate communications, financial services, or highly regulated industries will be strongly preferred, even if not explicitly stated as a requirement. The portfolio should ideally showcase work for large enterprises or that demonstrates an understanding of corporate messaging.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Technical Proficiency: Showcase mastery of design software, particularly the Adobe Creative Suite, through complex projects that highlight advanced techniques.

• Brand Integration Examples: Include case studies or visual examples demonstrating the ability to design effectively within strict brand guidelines for large corporations, showcasing adaptability and consistency.

• Cross-Platform Design: Present a range of work across different digital channels (e.g., web graphics, social media assets, internal communication materials, presentations) to prove versatility.

• Impact and ROI: Where possible, include examples that illustrate the impact of your design work on communication objectives, engagement metrics, or project success, even if qualitative.

Process Documentation:

• Workflow Visualization: Be prepared to discuss your typical design process from brief to final delivery, including client interaction, revision cycles, and quality assurance steps.

• Project Management Approach: Articulate how you manage timelines, prioritize tasks, and collaborate with team members and stakeholders to ensure project completion.

• Problem-Solving Case Studies: Prepare to walk through a challenging design project, explaining the problem, your approach, the solutions you implemented, and the outcome.

📝 Enhancement Note: Given the "Vice President" title and the corporate environment, the portfolio review will likely focus not just on aesthetics but also on the strategic thinking, process efficiency, and problem-solving capabilities demonstrated through the candidate's work. The ability to articulate the "why" behind design decisions is crucial.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive Health Coverage: Medical, dental, and vision insurance plans.

• Retirement Savings: 401(k) plan.

• Insurance: Life, accident, and disability insurance.

• Wellness: Access to wellness programs.

• Paid Time Off: Generous paid time off (PTO) package, including planned vacation and unplanned sick leave.

• Holidays: Paid holidays.

Working Hours:

• This is a full-time position. While specific daily hours are not detailed, the role is hybrid, requiring 3 days per week in the New York office. Standard corporate working hours are generally expected, with flexibility often available based on project needs and team agreements.

📝 Enhancement Note: The provided salary range is based on Citi's stated range for this position in New York. This range is competitive for a VP-level creative role in a major financial hub, considering the required experience and responsibilities. The benefits package is standard for large financial institutions.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Banking)

Company Size: Citi is a global financial services corporation with over 200,000 employees worldwide, indicating a large, complex, and highly regulated operating environment.

Founded: Citi's origins trace back to 1812, signifying a long-standing history and a deeply ingrained corporate culture that blends tradition with innovation.

Team Structure:

• The Graphic Designer is part of the Creative and Media Services team within Citi's Global Communications group, which falls under Enterprise Services and Public Affairs.

• This team is described as "nimble" and covers a broad scope, suggesting a dynamic environment where specialists work together on diverse communication needs for a global workforce.

Methodology:

• The team values colleagues who are proactive ("anticipate what needs to get done and act accordingly"), quick thinkers, problem-solvers, intellectually curious, and possess high professional standards and strong judgment.

• A "client service attitude" is paramount, with an emphasis on energy, professionalism, and maintaining a good sense of humor.

• The work involves creating visual designs that address business, functional, brand, and user requirements, often in support of corporate reputation and business objectives.

Company Website: https://www.citi.com/

📝 Enhancement Note: Citi's culture emphasizes a blend of traditional corporate values (integrity, risk assessment, client service) with the agility needed for modern communications. The "nimble" description for the Global Communications team suggests a fast-paced, results-oriented environment within a large institution.

📈 Career & Growth Analysis

Operations Career Level:

Reporting Structure:

Operations Impact:

Growth Opportunities:

• Specialization Advancement: Deepen expertise in specific areas of graphic design, such as motion graphics, data visualization, or interactive design within the corporate context.

• Leadership Development: Progress into roles with greater team management responsibilities, leading creative projects, or managing external agency relationships.

• Cross-Functional Exposure: Gain broader exposure to different areas of Citi's communications and marketing functions, potentially leading to roles in broader creative strategy or campaign management.

• Industry Recognition: Contribute to high-profile corporate campaigns that could lead to industry recognition for creative excellence.

📝 Enhancement Note: The "Vice President" title itself indicates a significant career milestone. Growth would likely involve taking on more complex projects, leading larger initiatives, managing more junior team members, or moving into strategic creative leadership roles within Citi or other large financial institutions.

🌐 Work Environment

Office Type:

Office Location(s):

Workspace Context:

• The workspace is expected to be collaborative, with opportunities to interact with colleagues both within the Creative and Media Services team and across Global Communications.

• Access to necessary design technology and software (Adobe Creative Suite) will be provided.

Work Schedule:

• Full-time position, with a hybrid work arrangement requiring 3 days in the office per week. Standard corporate hours are assumed, but flexibility may be available for project deadlines.

📝 Enhancement Note: The hybrid model suggests a balance between the focused, individual work often done remotely and the collaborative, team-oriented tasks best performed in person. The expectation of 3 days in office indicates a commitment to in-person team interaction and client engagement.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application review focusing on resume, experience, and portfolio links.

• Portfolio Review & Discussion: A dedicated session where candidates present their portfolio, discussing specific projects, design process, problem-solving approaches, and how they meet brand/business requirements.

• Technical/Creative Assessment: Potentially a design challenge or a more in-depth discussion of creative concepts and technical skills.

• Behavioral & Situational Interviews: Questions assessing collaboration, communication, problem-solving, leadership potential, and cultural fit with Citi's values.

• Final Round Interviews: May involve meeting with senior stakeholders in Global Communications or Enterprise Services.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest, most relevant projects that showcase a range of skills (digital, motion, brand adherence) and demonstrate impact. Prioritize work done for large organizations or that reflects complex communication challenges.

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges faced, your creative process, the solutions you implemented, and the results or impact achieved. Use visuals effectively to support your narrative.

• Highlight Brand Compliance: Specifically address how you ensured designs met brand guidelines and corporate standards.

• Showcase Technical Skills: Be ready to discuss the tools and techniques used, especially within the Adobe Creative Suite.

• Address the VP Level: Frame your experience in terms of strategic contribution, problem-solving, and leadership, not just execution.

Challenge Preparation:

• Design Brief Interpretation: Practice dissecting design briefs to identify key objectives, target audiences, and constraints.

• Visual Problem-Solving: Be prepared to brainstorm creative solutions for hypothetical communication challenges relevant to a financial institution (e.g., explaining a complex financial product, communicating a corporate initiative).

• Presentation Skills: Practice delivering concise, impactful presentations of your work and ideas, as you will be expected to clearly articulate your thought process and rationale.

📝 Enhancement Note: The interview process for a VP-level role at Citi will be rigorous. Emphasis will be placed on not only creative talent but also on strategic thinking, communication, and the ability to operate effectively within a large, regulated corporate structure. A strong, well-articulated portfolio is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, InDesign, and After Effects.

• Motion Design Software: Expertise in After Effects for creating animated graphics and video elements.

• Presentation Software: Proficiency in PowerPoint and/or Keynote for creating executive-level presentations.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to this role, but an understanding of how creative assets are deployed through marketing automation platforms or content management systems could be advantageous.

• Project Management Tools: Familiarity with tools like Asana, Trello, Jira, or internal Citi systems for managing project workflows and timelines.

📝 Enhancement Note: The core requirement is deep expertise in the Adobe Creative Suite, particularly for digital and motion graphics. Experience with presentation software is also critical. While direct experience with CRM or analytics is not listed, an awareness of how design contributes to broader business goals is expected.

👥 Team Culture & Values

Operations Values:

• Integrity & Professionalism: Upholding high ethical standards and maintaining a professional demeanor in all interactions and work products.

• Client Service: A commitment to understanding and meeting the needs of internal clients with a positive and responsive attitude.

• Innovation & Curiosity: A drive to explore new creative solutions, learn new technologies, and stay abreast of design trends.

• Collaboration & Teamwork: Working effectively with colleagues, sharing knowledge, and contributing to a positive team dynamic.

• Accountability & Judgment: Taking ownership of work, making sound decisions, and demonstrating strong judgment, especially concerning risk and brand reputation.

Collaboration Style:

• Cross-functional Integration: The role requires extensive collaboration with various internal partners across Global Communications, Enterprise Services, Public Affairs, and business lines, as well as external agencies.

• Feedback-Driven: The process involves producing drafts and making revisions based on feedback, indicating a culture that values constructive criticism and iterative improvement.

• Global Perspective: Working within a global communications team means collaborating with individuals from diverse backgrounds and geographic locations, requiring cultural sensitivity and clear communication.

📝 Enhancement Note: Citi's emphasis on integrity, risk assessment, and client service, combined with the "nimble" and "affable" description of the communications team, suggests a work environment that is professional and results-driven, yet also supportive and collegial.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Creative Innovation: Creating fresh, engaging designs within the strict confines of a large financial institution's brand guidelines.

• Managing Diverse Stakeholder Needs: Juggling requests and feedback from multiple senior stakeholders with potentially competing priorities.

• Fast-Paced Environment: Delivering high-quality creative work under tight deadlines in a dynamic corporate setting.

• Adapting to Evolving Technologies: Staying current with new design software, tools, and digital communication trends to maintain effectiveness.

• Navigating Corporate Structures: Understanding and operating effectively within a large, matrixed organization, ensuring compliance and appropriate risk management.

Learning & Development Opportunities:

• Advanced Design Training: Opportunities to attend workshops, webinars, or courses to enhance skills in motion graphics, UX/UI design, or new creative software.

• Industry Conferences: Potential to attend design or corporate communications conferences to network and learn about best practices.

• Mentorship: Access to senior leaders within Citi's communications or creative departments for guidance and career advice.

• Cross-Departmental Projects: Engagement in projects that offer exposure to broader communication strategies, marketing initiatives, or business objectives.

📝 Enhancement Note: The challenges presented are typical for senior creative roles in large corporations. The growth opportunities focus on deepening creative expertise, developing leadership skills, and gaining broader strategic exposure within the financial services industry.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design for a highly regulated industry or a brand with very strict guidelines. How did you balance creativity with compliance?" Be ready to discuss your process, challenges, and outcomes.

• "How do you approach receiving and incorporating critical feedback on your designs from senior stakeholders?" Prepare an example demonstrating your ability to handle feedback constructively and iterate effectively.

Company & Culture Questions:

• "Why are you interested in working for Citi and in a corporate communications role specifically?" Research Citi's recent campaigns, values, and its position in the financial industry.

• "How do you align with Citi's values of integrity, client service, and driving progress?" Prepare specific examples from your experience.

Portfolio Presentation Strategy:

• Focus on Impact: For each project, clearly articulate the business problem and how your design solution addressed it, quantifying results where possible.

• Demonstrate Process: Explain your thought process, the tools used, and how you navigated challenges. Show that you're not just an executor but a strategic thinker.

• Highlight VP-Level Contributions: Emphasize any strategic input, project leadership, risk consideration, or stakeholder management you performed.

• Conciseness: Keep your presentation focused and within the allotted time, allowing for Q&A.

📝 Enhancement Note: Interviewers will be looking for a blend of creative talent, strategic thinking, communication prowess, and the ability to operate professionally within a large, regulated financial institution. Your portfolio should be the centerpiece of your preparation.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the Citi careers portal. Ensure your resume is tailored to highlight your 5+ years of experience in graphic design, multimedia production, and your proficiency with the Adobe Creative Suite.

• Prepare a strong, curated portfolio that showcases your best digital and motion graphics work, emphasizing projects within corporate or regulated environments. Be ready to present and discuss these projects in detail.

• Research Citi's brand guidelines, recent corporate communications, and its values. Understand the company's role in the financial services industry and its global reach.

• Practice articulating your design process, problem-solving skills, and how you manage projects and stakeholders, anticipating questions about your experience at a VP level.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.