Graphic Designer, B2B

📍 Job Overview

Job Title: Graphic Designer, B2B

Company: Sony Pictures Entertainment

Location: Bogota, Colombia

Job Type: Full-time

Category: Marketing & Creative Operations

Date Posted: 2026-06-19

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive B2B marketing initiatives through visually compelling and strategically effective graphic design for Sony Pictures Entertainment's Latin American operations.

• Develop premium presentation decks and key art concepts that elevate brand perception and support sales objectives.

• Design impactful materials for experiential marketing, trade events, and client-facing activations across a diverse portfolio of entertainment brands.

• Collaborate cross-functionally with Marketing, Ad Sales, and Production teams to translate business goals into high-impact visual storytelling.

• Ensure creative outputs adhere to brand guidelines while pushing creative boundaries within a fast-paced entertainment environment.

📝 Enhancement Note: This role is positioned within Marketing & Creative Operations, emphasizing the strategic application of design to support business-to-business (B2B) marketing and sales efforts. The focus on "premium presentation design," "key art ideation," and "experiential marketing materials" indicates a need for a designer who can not only execute visually but also contribute to strategic campaign development and brand positioning in a competitive entertainment landscape. The requirement for fluency in Spanish and/or Portuguese, alongside English, highlights the regional focus on Latin America.

📈 Primary Responsibilities

• Design and execute visually compelling B2B marketing collateral, including digital assets, print materials, and large-scale environmental graphics for experiential activations.

• Craft high-impact, premium executive presentations and sales decks that effectively communicate strategic objectives and brand narratives to internal and external stakeholders.

• Conceptualize and develop creative directions for Key Art explorations, campaign ideation, and pitch visuals that align with marketing strategies.

• Create design solutions for a range of experiential marketing touchpoints, including trade shows, screenings, upfronts, client-facing events, and sponsorship opportunities.

• Collaborate closely with Creative Directors, Marketing teams, Ad Sales, and Production teams to ensure design outputs are strategically aligned and creatively impactful.

• Develop and adapt branding systems, layouts, typography, and visual identities for specific marketing initiatives, ensuring consistency and premium quality.

• Support campaign development by creating mood boards, preliminary design mockups, and innovative creative concepts.

• Ensure all creative work adheres to brand guidelines while maintaining and elevating the premium positioning of Sony Pictures Entertainment's diverse portfolio.

• Prepare final, production-ready files for print, large-scale installations, presentations, and event collateral, meticulously checking for accuracy and quality.

• Manage multiple design projects concurrently, prioritizing tasks effectively to meet tight deadlines in a fast-paced entertainment industry environment.

• Stay abreast of emerging trends in entertainment, design, experiential marketing, and presentation design, with a specific focus on incorporating AI-assisted creative workflows.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic contribution. The emphasis on "premium executive presentations," "Key Art explorations," and "experiential marketing materials" suggests a need for a designer who can think conceptually and strategically, not just tactically. The requirement to manage multiple projects and collaborate with various departments points to the need for strong project management and communication skills, crucial for operations efficiency in a marketing context.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Visual Communications, Advertising, or a closely related field. Equivalent practical experience will also be considered.

Experience: Proven experience as a Graphic Designer, with a significant focus on B2B marketing, entertainment, streaming, media, or premium lifestyle brands. A strong portfolio demonstrating expertise in premium presentation design, campaign ideation, experiential marketing materials, and brand systems is essential.

Required Skills:

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for high-end visual creation and manipulation.

• Strong command of presentation software, including PowerPoint, Keynote, and Google Slides, with a demonstrated ability to create visually elevated and strategically structured executive decks.

• Exceptional skills in typography, layout design, composition, and visual storytelling, capable of conveying complex messages through impactful visuals.

• Demonstrated experience in conceptualizing and developing Key Art directions and campaign visuals that resonate with target B2B audiences.

• Solid understanding of print production processes, environmental graphics, experiential materials, and event branding execution.

• Ability to manage and adapt across multiple brands and visual identities while consistently maintaining premium quality standards.

• Strong organizational and communication skills, essential for managing fast-paced workflows and multiple stakeholder relationships effectively.

• Keen attention to detail with a refined eye for aesthetics and unwavering brand consistency.

• Fluency in Spanish and/or Portuguese is required for regional market engagement.

• Working proficiency in English is mandatory for cross-functional communication and global alignment.

• Openness and proactive approach to leveraging AI tools and emerging technologies to enhance creative workflows and efficiency. Preferred Skills:

• Prior experience in the entertainment, media, streaming, or advertising industries.

• Hands-on experience designing for experiential marketing campaigns and live events.

• Basic motion graphics or animation skills to supplement design work.

• Experience collaborating effectively with creative agencies or on global entertainment campaigns.

• Understanding of Latin American markets, cultural nuances, and consumer behaviors.

• Familiarity with large-format print production techniques and environmental design principles.

📝 Enhancement Note: The qualifications emphasize a specialized skill set beyond general graphic design. The need for "premium entertainment, streaming, or media brands" experience and a portfolio showcasing "elevated creative taste" points to a high standard for visual execution. The specific mention of presentation platforms and AI tool integration highlights the modern demands of a B2B creative operations role. Fluency in multiple languages is a critical operational requirement for this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3-5 distinct projects demonstrating expertise in B2B marketing, premium presentation design, and experiential activations.

• Projects should highlight the ability to translate strategic marketing objectives into visually compelling and impactful creative solutions.

• Include case studies or detailed descriptions that explain the project's objective, your role, the creative process, and the measured impact or outcome.

• Demonstrate proficiency in developing cohesive branding systems and visual identities for campaigns and events.

• Showcase examples of Key Art ideation and exploration, illustrating conceptual thinking and visual range. Process Documentation:

• Candidates are expected to articulate their design process, from initial concept development and research to final execution and production.

• Be prepared to discuss how you approach client briefs, stakeholder feedback, and iterative design processes to achieve optimal results.

• Examples of workflow management, project prioritization, and collaboration within a team environment are highly valued.

• Discussion of how you ensure brand consistency and quality control throughout the design lifecycle will be important.

📝 Enhancement Note: For a role focused on B2B marketing and premium brand representation, the portfolio is not just a showcase of past work but a demonstration of strategic thinking and process execution. The emphasis on "measured impact or outcome" and the ability to "articulate their design process" are key indicators of an operations-minded candidate who understands how design contributes to business goals.

💵 Compensation & Benefits

Salary Range: Given the mid-level experience requirement (2-5 years), the demanding skill set (premium design, B2B, entertainment, multilingual), and the location in Bogota, Colombia, a competitive salary range for a Graphic Designer, B2B at a major entertainment company like Sony Pictures Entertainment would typically fall between COP 60,000,000 to COP 90,000,000 annually, depending on experience and specific qualifications.

Benefits:

• Comprehensive health insurance package, including medical, dental, and vision coverage.

• Generous paid time off, including vacation days, sick leave, and public holidays.

• Opportunities for professional development, including training, workshops, and conference attendance.

• Access to Sony Pictures Entertainment's extensive film and television library for personal enjoyment.

• Employee assistance programs for mental health and well-being support.

• Potential for performance-based bonuses or incentives.

• Retirement savings plan or equivalent benefit.

• Opportunities to work on high-profile global entertainment projects.

Working Hours: Standard full-time working hours are expected to be approximately 40 hours per week, Monday through Friday. Due to the nature of the entertainment industry and project-driven work, occasional flexibility may be required to meet critical deadlines or support specific events.

📝 Enhancement Note: The salary range is an estimate based on market research for mid-level graphic design roles in Bogota, Colombia, considering the industry (entertainment), company prestige (Sony Pictures Entertainment), and the specialized B2B and multilingual requirements. Compensation benchmarks for similar roles in major South American markets were also consulted. Benefits are standard for a large, multinational corporation in the entertainment sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: Motion Pictures and Television Production & Distribution, Digital Content, Entertainment Networks, and Technology. Sony Pictures Entertainment operates within the dynamic and competitive global entertainment industry, requiring agility, innovation, and a keen understanding of market trends.

Company Size: Sony Pictures Entertainment is a large, multinational corporation, part of the broader Sony Corporation. This implies a vast network of resources, a structured organizational hierarchy, and exposure to a wide range of projects and business units.

Founded: Sony Pictures Entertainment's lineage traces back to Columbia Pictures, founded in 1924, and Metro-Goldwyn-Mayer (MGM) in 1924, with its current structure evolving through various acquisitions and mergers, notably the formation of Sony Pictures Entertainment in 1998. This rich history brings a legacy of storytelling and a deep understanding of the entertainment business.

Team Structure:

• The Graphic Designer will likely be part of a Marketing or Creative team, potentially within a regional Latin America hub or a global marketing department.

• This team will collaborate closely with various business units, including TV Distribution, Networks, Ad Sales, FAST Channels, and other sales and marketing functions.

• Reporting lines will likely be to a Creative Director or a Marketing Manager responsible for B2B and trade marketing initiatives.

• Cross-functional collaboration is a cornerstone, involving extensive interaction with marketing strategists, sales teams, production coordinators, and potentially external agencies. Methodology:

• Data-Driven Creative: While creative in nature, design decisions will be informed by market research, campaign performance data, and audience insights to ensure strategic effectiveness.

• Brand Stewardship: A rigorous approach to maintaining and elevating brand guidelines across all touchpoints to ensure a consistent and premium perception.

• Agile Project Management: Utilizing project management tools and methodologies to manage multiple, often concurrent, projects with tight deadlines in a fast-paced environment.

• Collaborative Ideation: Fostering an environment where ideas are shared freely across teams to generate innovative solutions for marketing challenges.

Company Website: http://www.sonypictures.com/

📝 Enhancement Note: Understanding Sony Pictures Entertainment's broad scope and industry position is crucial. The "large, multinational corporation" context suggests a professional, structured environment with significant resources, but also potentially more layers of approval and established processes, which can influence the pace and nature of design work. The history of the company adds a layer of prestige and legacy to the brands being supported.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a Mid-Level Graphic Designer, typically requiring 2-5 years of professional experience. It signifies a designer who has moved beyond foundational skills and can independently manage projects, contribute creatively to campaign strategy, and handle complex design tasks with a degree of autonomy. They are expected to execute with a high degree of polish and strategic awareness.

Reporting Structure: The Graphic Designer will likely report to a Creative Director or a Senior Marketing Manager who oversees B2B and trade marketing initiatives for Latin America. This structure provides guidance and strategic direction while allowing for creative freedom within defined parameters. Collaboration will extend to various marketing, sales, and production teams.

Operations Impact: The Graphic Designer's work directly impacts the perception and effectiveness of Sony Pictures Entertainment's B2B marketing efforts. High-quality, strategically aligned designs are critical for:

• Sales Enablement: Providing sales teams with compelling materials that help close deals and secure partnerships.

• Brand Perception: Reinforcing the premium image of Sony Pictures Entertainment and its diverse content portfolio across Latin America.

• Event Success: Creating engaging and memorable experiences at trade shows and client events that foster strong business relationships.

• Market Penetration: Supporting the launch and promotion of new offerings like Sony One, Ad Sales, and FAST Channels within the region.

Growth Opportunities:

• Specialization: Developing deeper expertise in specific areas such as experiential design, motion graphics, or advanced presentation strategy within the entertainment context.

• Leadership: Potential to advance into Senior Graphic Designer, Art Director, or Creative Lead roles, managing projects and potentially junior designers.

• Cross-Functional Exposure: Gaining broader experience by working on projects for different Sony Pictures divisions (e.g., film marketing, TV production) or in different geographical markets.

• Skill Expansion: Opportunities to learn and apply new design technologies, including advanced AI tools for creative workflows, and to refine skills in areas like motion graphics or basic animation.

• Global Mobility: For high performers, potential opportunities within Sony's global network of creative and marketing teams.

📝 Enhancement Note: The "Operations Impact" section is crucial for a B2B role. It frames the designer's contribution not just as aesthetic output but as a direct driver of sales, brand equity, and market success. The growth opportunities are framed to appeal to ambitious designers looking for career progression within a large, established entertainment company.

🌐 Work Environment

Office Type: This role is designated as Hybrid, meaning it will involve a mix of on-site work at the Bogota office and remote work. This blended approach aims to balance the benefits of in-person collaboration and team synergy with the flexibility of remote work.

Office Location(s): The primary office location is Bogota, Colombia, specifically within the RAP (Especial) Central region. This location serves as a hub for operations supporting the Latin American market.

Workspace Context:

• Collaborative Hub: The Bogota office likely provides a dynamic environment for brainstorming sessions, client meetings, and team collaborations essential for creative projects.

• Technology Infrastructure: Access to up-to-date design software, hardware, and potentially specialized creative tools that support high-end visual production.

• Cross-Functional Interaction: Opportunities to regularly interact with marketing, sales, and production teams, fostering a holistic understanding of business objectives and creative challenges.

• Creative Studios: Depending on the office setup, there may be dedicated creative spaces designed to foster innovation and visual thinking.

Work Schedule: The standard work schedule is approximately 40 hours per week, typically Monday to Friday. However, the fast-paced nature of the entertainment industry and the demands of B2B marketing campaigns may occasionally require flexibility to meet critical deadlines, support live events, or cater to different time zones within Latin America.

📝 Enhancement Note: The hybrid work arrangement and the specific location in Bogota are key operational details. The description of the workspace emphasizes collaboration and access to necessary technology, which are important considerations for a designer focused on high-quality output. The mention of occasional flexibility in working hours is standard for creative roles in this industry.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by a recruiter to assess basic qualifications and creative fit.

• Hiring Manager Interview: A discussion with the hiring manager (likely a Creative Director or Marketing Manager) to delve deeper into your experience, design philosophy, and understanding of B2B marketing in the entertainment sector.

• Portfolio Presentation: A dedicated session where you will present a curated selection of your work, explaining your process, strategic thinking, and the impact of your designs. This is a critical step to assess your visual storytelling and communication skills.

• Skills Assessment/Design Challenge: You may be asked to complete a timed design task or a case study exercise to evaluate your practical design skills, problem-solving abilities, and speed under pressure.

• Cross-Functional Team Interviews: Meetings with potential collaborators from Marketing, Sales, or other relevant departments to assess your ability to work within a team and understand business needs.

• Final Interview: Potentially with a senior leader for final approval, focusing on cultural fit and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that directly align with the job description's requirements: B2B marketing, premium presentation design, experiential materials, and Key Art ideation.

• Tell a Story: For each project, clearly articulate the objective, your role, the strategic rationale behind your design choices, your creative process, and the measurable results or impact. Use visuals to support your narrative.

• Showcase Versatility: Demonstrate your ability to work across different mediums (digital, print, experiential) and to adapt to various brand styles while maintaining a premium aesthetic.

• Highlight B2B Focus: Emphasize projects that specifically target a business audience and showcase your understanding of how design supports sales and partnership goals.

• Prepare for Presentation: Practice delivering your portfolio presentation concisely and engagingly. Be ready to answer detailed questions about your process and design decisions.

• Demonstrate Tool Proficiency: Be prepared to discuss your experience with Adobe Creative Suite and presentation software, and how you leverage them for effective output.

Challenge Preparation:

• Understand the Brief: If given a design challenge, carefully read and understand the objectives, target audience, and constraints.

• Think Strategically: Approach the challenge not just from a visual standpoint but also from a strategic marketing perspective. How does your design solve the business problem?

• Time Management: Allocate your time effectively between concept development, design execution, and refinement.

• Presentation Clarity: Be ready to present your solution clearly, explaining your rationale and how it meets the challenge's requirements.

📝 Enhancement Note: This section provides actionable advice tailored to a design role within a corporate operations context. The emphasis on strategic thinking, storytelling in the portfolio, and understanding the business impact of design are key for operations professionals. The mention of a potential "design challenge" is a common practice for creative roles and requires specific preparation.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Photoshop: For image manipulation, retouching, and creating complex digital assets.
  • Illustrator: For vector graphics, logos, icons, and detailed illustrations.
  • InDesign: For layout design of presentations, brochures, and other print/digital collateral.

• Presentation Platforms:

  • PowerPoint: Extensive experience required for creating professional, high-impact B2B presentations.
  • Keynote: Proficiency in Apple's presentation software, often used for visually rich presentations.
  • Google Slides: Familiarity with collaborative cloud-based presentation tools.

Analytics & Reporting:

• While not a primary design tool, understanding how design impacts analytics (e.g., click-through rates on digital ads, engagement on social media) is beneficial. Basic familiarity with analytics dashboards may be helpful for understanding campaign performance. CRM & Automation:

• Understanding how design assets are utilized within CRM systems (e.g., email marketing templates) or marketing automation platforms could be an advantage, though not a core requirement for this design role.

📝 Enhancement Note: This is a critical section for an operations-focused role. Clearly outlining the required software and tools—especially the emphasis on Adobe Creative Suite and presentation platforms—sets clear expectations for technical proficiency. The mention of AI tools in other sections implies a forward-looking approach to technology adoption.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A commitment to delivering high-quality, polished creative output that meets and exceeds expectations.

• Strategic Partnership: Viewing design as a strategic tool to support business objectives, working collaboratively with marketing and sales teams.

• Brand Integrity: Upholding and enhancing the premium image of Sony Pictures Entertainment brands through meticulous attention to detail and brand consistency.

• Innovation & Adaptability: Embracing new technologies, design trends, and creative approaches to stay ahead in the fast-paced entertainment industry.

• Efficiency & Collaboration: Working effectively within defined processes and timelines, fostering a positive and productive team environment.

Collaboration Style:

• Cross-Functional Integration: Actively engaging with diverse teams, understanding their needs, and translating them into effective design solutions.

• Feedback-Driven: Open to constructive criticism and collaborative feedback loops to refine designs and ensure alignment with project goals.

• Proactive Communication: Maintaining clear and consistent communication with stakeholders regarding project status, potential challenges, and creative direction.

• Shared Vision: Working towards a common goal of creating impactful marketing materials that drive business success for Sony Pictures Entertainment in Latin America.

📝 Enhancement Note: Highlighting specific values relevant to operations (Excellence in Execution, Strategic Partnership, Efficiency & Collaboration) helps candidates understand the expected work ethic and approach within a corporate creative team. The collaboration style emphasizes teamwork and communication, crucial for integrated marketing efforts.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Creative Innovation: Ensuring all designs adhere to strict brand guidelines while still feeling fresh, innovative, and impactful for diverse B2B audiences.

• Fast-Paced Project Demands: Managing a high volume of diverse design requests with tight, often shifting, deadlines inherent to the entertainment industry.

• Cross-Cultural Communication: Effectively communicating design concepts and gathering feedback across different departments and potentially different cultural contexts within Latin America.

• Evolving Technologies: Staying current with rapidly advancing design software, AI tools, and digital marketing trends to maintain a competitive edge.

Learning & Development Opportunities:

• Advanced Design Workshops: Access to training on specialized design techniques, new software features, and emerging creative platforms.

• Industry Conferences: Opportunities to attend relevant design, marketing, and entertainment industry events to network and gain insights.

• Mentorship Programs: Potential to be mentored by senior creatives or art directors within Sony Pictures Entertainment, guiding career development.

• Cross-Departmental Projects: Gaining exposure to different facets of the business (e.g., ad sales, content distribution) through project involvement, broadening understanding and skill sets.

• AI Tool Integration Training: Specific learning paths focused on leveraging AI tools to enhance creativity, efficiency, and output quality.

📝 Enhancement Note: Identifying potential challenges helps candidates prepare and demonstrates the company's awareness of the role's demands. Framing these challenges as opportunities for growth is a key aspect of talent development. The inclusion of AI tool integration as a learning opportunity is particularly relevant for modern creative operations.

💡 Interview Preparation

Strategy Questions:

• "Describe your approach to designing a premium B2B presentation for a new streaming service launch in Latin America." (Focus: Strategic thinking, audience understanding, visual hierarchy, storytelling).

• "How do you ensure brand consistency across multiple marketing materials for different Sony Pictures brands while maintaining a fresh, innovative feel?" (Focus: Brand stewardship, creative problem-solving, attention to detail).

• "Walk us through a project where you had to translate a complex business objective into a compelling visual concept for a B2B audience." (Focus: Process, strategic rationale, visual execution, communication skills). Company & Culture Questions:

• "What excites you about working for Sony Pictures Entertainment and its role in the entertainment industry?" (Focus: Passion for the industry, cultural fit).

• "How do you approach collaboration with non-design teams, such as sales or marketing strategists?" (Focus: Teamwork, communication, understanding business needs).

• "How do you stay updated on design trends and incorporate new technologies like AI into your workflow?" (Focus: Continuous learning, adaptability, innovation). Portfolio Presentation Strategy:

• Structure Your Narrative: For each selected project, clearly outline the problem, your role, the strategic solution, the design process, and the outcome/impact.

• Highlight B2B Relevance: Explicitly connect your design choices to business objectives, sales enablement, or brand perception for a B2B audience.

• Showcase Premium Quality: Emphasize the sophistication, attention to detail, and high-end execution evident in your work.

• Explain Your Process: Be ready to discuss your creative thinking, tool usage, and any challenges you overcame.

• Engage Your Audience: Speak confidently, make eye contact, and be prepared to answer in-depth questions about your work.

📝 Enhancement Note: These interview questions are designed to probe beyond technical skills, assessing strategic thinking, B2B marketing understanding, and cultural fit, which are paramount for an operations-oriented creative role. The portfolio presentation advice is critical for demonstrating how a candidate can articulate the value of their design work.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Sony Pictures Entertainment careers portal.

• Portfolio Customization: Tailor your submitted portfolio to prominently feature B2B marketing projects, premium presentation designs, and any experiential marketing work. Ensure case studies clearly articulate the strategic intent and business impact of your designs.

• Resume Optimization: Update your resume to highlight keywords and responsibilities directly related to B2B design, entertainment marketing, presentation development, and multilingual communication (Spanish/Portuguese fluency). Quantify achievements where possible.

• Interview Preparation: Practice presenting your portfolio, focusing on explaining your design process, strategic rationale, and how your work drives business results. Prepare specific examples for common interview questions related to collaboration, problem-solving, and industry trends.

• Company Research: Thoroughly research Sony Pictures Entertainment's current B2B initiatives, recent campaigns, and its presence in the Latin American market. Understand their brand positioning and the types of content they promote to business partners.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.