Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Western Health Advantage

Location: Sacramento, CA

Job Type: FULL_TIME

Category: Marketing & Creative Operations

Date Posted: 2026-08-19

Experience Level: 2-5 Years

Remote Status: Hybrid

🚀 Role Summary

• Design and develop engaging visual communications across both digital and traditional channels to uphold and enhance Western Health Advantage's brand identity.

• Translate complex concepts, processes, and information into accessible and visually compelling designs for various marketing collateral.

• Collaborate closely with internal marketing teams and partners to bring creative ideas from concept through to final production, ensuring project goals and timelines are met.

• Utilize advanced design and prototyping tools to create wireframes, interactive prototypes, and developer-ready specifications, incorporating user-centered design principles and accessibility standards.

📝 Enhancement Note: While the title is "Graphic Designer," the responsibilities and required tools (Figma, prototyping, UX best practices, developer-ready specifications) indicate a strong leaning towards digital design and UI/UX considerations, suggesting this role operates at the intersection of traditional graphic design and digital product design within a marketing operations context.

📈 Primary Responsibilities

• Conceptualize, design, and produce a wide array of creative assets including brochures, presentations, advertisements, social media graphics, infographics, web graphics, display materials, and other marketing collateral, ensuring adherence to WHA's brand standards and visual identity.

• Apply expert knowledge of typography, layout, art direction, and visual storytelling to craft clear, engaging, and impactful communications that resonate with target audiences.

• Develop wireframes, interactive prototypes, design systems, and detailed developer-ready specifications using Figma or comparable platforms to facilitate seamless handoffs and implementation of digital designs.

• Integrate user-centered design, responsive web design principles, accessibility standards (WCAG), and UX best practices into all digital projects to ensure optimal user experience and inclusivity.

• Manage multiple design projects concurrently, meticulously tracking deadlines, providing timely status updates to stakeholders, and maintaining organized creative file structures for efficient archival and retrieval.

• Support broader marketing initiatives, community events, and special projects by providing creative design solutions and contributing to the overall success of the marketing department.

📝 Enhancement Note: The emphasis on translating complex information into accessible designs and the mention of marketing collateral suggests this role is crucial for operationalizing marketing strategies through clear visual communication, directly supporting GTM efforts.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Marketing, Communications, or a related field, or an equivalent combination of education and relevant professional experience.

Experience: A minimum of two years of progressive experience in graphic design, marketing, or a closely related creative field, with a demonstrated track record of producing high-quality visual assets.

Required Skills:

• Demonstrated proficiency in Adobe Creative Cloud suite (e.g., Photoshop, Illustrator, InDesign) for creating diverse graphic assets.

• Expertise in Figma or a comparable design and prototyping platform for wireframing, interactive prototyping, and design system development.

• Strong understanding and application of typography, layout design, visual hierarchy, and art direction principles.

• Proven ability in visual storytelling, with a talent for translating complex information into clear, compelling visual narratives.

• Experience in designing for digital platforms, including web graphics, social media content, and digital advertisements.

• Solid grasp of user-centered design, responsive web design, accessibility (WCAG) standards, and UX best practices.

• Excellent attention to detail, organizational skills, and the ability to effectively manage multiple projects and deadlines in a fast-paced environment.

• Strong written communication skills, with a command of English grammar and spelling, for clear internal communication and asset development. Preferred Skills:

• Experience with content management systems (CMS) for web content integration.

• Familiarity with digital marketing tools and social media channel best practices.

• Knowledge of emerging creative technologies and design trends.

• Video production/editing, motion graphics, or photography skills.

📝 Enhancement Note: The requirement for Figma and UX/accessibility knowledge elevates this role beyond traditional graphic design, positioning it as a key contributor to digital marketing operations and user experience optimization within the GTM strategy.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a diverse range of design projects, with a strong emphasis on digital assets (web graphics, social media, interactive prototypes).

• Demonstrate the ability to translate complex information into clear, visually appealing designs, particularly for marketing collateral and presentations.

• Include examples of wireframes, interactive prototypes, and design system components created using Figma or similar tools, highlighting the user-centered design process.

• Showcase understanding and application of brand standards and visual identity guidelines across various projects. Process Documentation:

• Examples of how you've managed the design process from initial concept through final production, including collaboration with stakeholders and managing feedback.

• Case studies or project examples that illustrate the application of UX best practices, accessibility standards (WCAG), and responsive design principles.

• Documentation or examples demonstrating the creation of developer-ready specifications and design systems to facilitate efficient implementation.

📝 Enhancement Note: For a Graphic Designer role with significant digital and UX components, a portfolio is critical. It should not just display aesthetics but also the thought process behind design decisions, particularly concerning user experience, accessibility, and brand consistency within a marketing operations framework.

💵 Compensation & Benefits

Salary Range: $70,304.00 to $75,000.00 annually.

Benefits:

• Comprehensive health insurance plans, including medical, dental, and vision coverage.

• Retirement savings plan with company matching contributions.

• Paid time off (PTO) including vacation, sick leave, and holidays.

• Opportunities for professional development and continuing education.

• Hybrid work arrangement offering flexibility between remote work and in-office collaboration.

Working Hours: Standard full-time working hours, approximately 40 hours per week, with potential for hybrid flexibility.

📝 Enhancement Note: The specified salary range for a Graphic Designer in Sacramento, CA, with 2-5 years of experience and hybrid work, aligns with industry benchmarks for roles requiring proficiency in advanced design software and UX/UI principles. The hybrid model is a significant benefit for work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare (Health Insurance Provider). This industry requires a high degree of trust, clarity, and adherence to regulations, influencing design to be professional, accessible, and compliant.

Company Size: Western Health Advantage is part of UC Davis Health, suggesting a large, established organization with a robust infrastructure and a commitment to community well-being. This size implies structured processes and potential for cross-functional collaboration with various departments.

Founded: While not explicitly stated, Western Health Advantage's affiliation with UC Davis Health indicates a long-standing presence and deep roots in the Sacramento community, likely fostering a culture of stability and commitment to service.

Team Structure:

• The Graphic Designer will be part of the Marketing team, working closely with marketing specialists, content creators, and potentially digital strategists.

• Reporting likely falls within a marketing management hierarchy, with direct oversight from a Marketing Manager or Director.

• Cross-functional collaboration is expected with various internal departments, including product development, member services, and potentially IT, to ensure brand consistency and align visual communications with business objectives. Methodology:

• Designs will be driven by marketing objectives, audience analysis, and brand guidelines, emphasizing data-informed creative decisions.

• Workflow planning will involve project management tools and collaborative platforms to ensure efficient project execution and timely delivery.

• Automation and efficiency practices may be leveraged through design templates and streamlined asset creation processes.

Company Website: http://westernhealth.com

📝 Enhancement Note: The healthcare industry context means designs must be clear, trustworthy, and compliant, often requiring a more conservative and professional approach than other sectors. The link to UC Davis Health suggests a mission-driven organization focused on health and well-being.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer, requiring independent execution of design tasks and a solid understanding of digital design principles and tools. It's a hands-on creative role supporting marketing operations.

Reporting Structure: The Graphic Designer will report to a Marketing Manager or Director, working within the broader Marketing department. This structure allows for guidance and strategic direction while providing autonomy in design execution.

Operations Impact: The Graphic Designer's work directly impacts the company's external perception, member engagement, and the effectiveness of marketing campaigns. By creating clear, compelling visuals, they contribute to member acquisition, retention, and overall brand strength, which are critical for operational success in the health insurance sector.

Growth Opportunities:

• Specialization: Potential to specialize further in digital design, UX/UI, motion graphics, or brand management within the operations team.

• Skill Development: Opportunities to learn new design software, explore advanced prototyping techniques, and gain deeper insights into healthcare marketing strategies.

• Leadership Potential: With proven performance, opportunities may arise to mentor junior designers, lead design projects, or take on more strategic brand stewardship responsibilities.

📝 Enhancement Note: The role offers growth from a standard graphic design position into a more specialized digital design and UX-focused contributor, aligning with the increasing importance of digital presence and user experience in healthcare marketing operations.

🌐 Work Environment

Office Type: Hybrid work environment, allowing for a blend of remote work flexibility and in-office collaboration. This model aims to balance individual productivity with team synergy.

Office Location(s): Sacramento, CA (95833). This location is likely within a professional office setting typical for healthcare organizations, fostering a dedicated workspace.

Workspace Context:

• The office environment is expected to be collaborative, with opportunities to interact with marketing team members and other internal partners, facilitating idea exchange and feedback.

• Access to industry-standard design tools, including Adobe Creative Cloud and Figma, will be provided.

• Opportunities for team meetings, brainstorming sessions, and cross-departmental project discussions will be available, fostering a dynamic creative atmosphere.

Work Schedule: A standard 40-hour work week, with the hybrid arrangement allowing for flexibility in managing personal and professional commitments. This schedule supports consistent output for ongoing marketing initiatives.

📝 Enhancement Note: The hybrid nature of the role is a key aspect of the work environment, catering to modern work preferences while maintaining the collaborative benefits of an office setting, which is crucial for creative roles requiring team input and feedback.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative output. Be prepared to highlight projects relevant to digital design, branding, and marketing collateral.

• Technical Interview: Likely includes a discussion about your design process, proficiency with Adobe Creative Cloud and Figma, and understanding of UX/UI principles and accessibility standards.

• Design Challenge: A practical exercise to assess your ability to translate a brief into a design solution, potentially involving wireframing, prototyping, or creating marketing assets under timed conditions.

• Cultural Fit/Team Interview: An opportunity to meet with the Marketing team and discuss collaboration style, problem-solving approach, and alignment with WHA's mission and values.

Portfolio Review Tips:

• Curate your portfolio to prominently feature work showcasing your skills in digital design, branding, typography, layout, and visual storytelling, especially for healthcare or similar regulated industries.

• For each project, clearly articulate the problem statement, your design process, the tools used (highlighting Figma and Adobe CC), and the impact or outcome of your design.

• Include examples of wireframes, interactive prototypes, and design system elements if available, demonstrating your UX/UI capabilities.

• Be ready to discuss how you ensure brand consistency and translate complex information into accessible designs. Challenge Preparation:

• Familiarize yourself with Western Health Advantage's brand identity, target audience, and current marketing efforts.

• Practice designing under time constraints, focusing on creating clear and effective solutions that meet specific objectives.

• Prepare to explain your design decisions logically, justifying your choices based on design principles, user needs, and project requirements.

📝 Enhancement Note: The interview process will likely heavily scrutinize the candidate's digital design capabilities, UX/UI understanding, and ability to work within brand guidelines, reflecting the role's operational importance in digital marketing.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential for graphic design, photo editing, and illustration (Photoshop, Illustrator, InDesign). Proficiency in these tools is a baseline requirement for creating marketing collateral.

• Figma: Crucial for wireframing, interactive prototyping, design systems, and collaborative design workflows. This tool is central to the digital design and UX aspects of the role.

• Microsoft Office Suite: Particularly PowerPoint for presentation design, and Word for incorporating text into designs.

Analytics & Reporting:

• While not a primary design tool, an understanding of how designs perform on digital platforms (e.g., social media engagement, website click-through rates) may be beneficial. Familiarity with analytics dashboards could be a plus. CRM & Automation:

• Not directly applicable to the design role, but understanding how marketing assets are deployed through CRM or marketing automation platforms could provide valuable context for asset creation.

📝 Enhancement Note: Proficiency in Adobe Creative Cloud and Figma is paramount. The role leverages these tools not just for aesthetic creation but for functional design of digital interfaces and marketing assets that drive engagement and support operational efficiency.

👥 Team Culture & Values

Operations Values:

• Purpose-Driven: A strong commitment to Western Health Advantage's mission of building healthier communities and improving lives, reflected in the design's clarity and impact.

• Collaboration: Emphasis on working effectively with internal partners to achieve shared marketing and business goals.

• Excellence: Striving for high-quality design outcomes that uphold brand integrity and effectively communicate complex information.

• Innovation: Openness to exploring new design trends and technologies to enhance visual communications.

• Accessibility & Inclusivity: Commitment to designing for all audiences, ensuring content is usable and understandable by everyone.

Collaboration Style:

• Expect a collaborative environment where designers work closely with marketing strategists, content creators, and other stakeholders to develop cohesive campaigns.

• A culture of constructive feedback and iterative design is likely, encouraging designers to share ideas and refine work based on input.

• Knowledge sharing practices may involve design critiques, sharing best practices, and staying updated on industry trends as a team.

📝 Enhancement Note: The company's mission in healthcare suggests a culture that values impact, trust, and clarity. Designers are expected to be team players who can translate this mission into compelling visual narratives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing creative vision with strict brand guidelines and regulatory requirements inherent in the healthcare industry.

• Translating complex health information and insurance product details into easily understandable and visually appealing designs.

• Managing a high volume of diverse design requests from various internal departments with competing priorities.

• Keeping pace with rapidly evolving digital design trends and technologies while maintaining brand consistency. Learning & Development Opportunities:

• Opportunities to deepen expertise in UX/UI design, accessibility standards, and interactive prototyping through specialized training or projects.

• Exposure to healthcare marketing strategies and the unique communication challenges of the industry.

• Potential to gain experience in motion graphics or video editing if these skills are developed.

• Mentorship from senior marketing professionals or opportunities to lead design aspects of key campaigns.

📝 Enhancement Note: This role presents a unique challenge of blending creative artistry with the operational demands of a regulated industry like healthcare, offering significant growth in specialized design skills and strategic communication.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate complex information into a simple, visually engaging design. What was your process, and what was the outcome?" (Focus on process, problem-solving, and impact.)

• "How do you ensure your designs are accessible to all users, especially considering WCAG standards?" (Highlight your understanding of accessibility and how you integrate it into your workflow.)

• "Walk us through a project where you used Figma to create a prototype or design system. What were the key challenges and how did you overcome them?" (Demonstrate your technical proficiency and problem-solving skills with key tools.) Company & Culture Questions:

• "What interests you about working for a healthcare organization like Western Health Advantage?" (Connect your passion for design with the company's mission and values.)

• "How do you approach collaboration with non-designers, such as marketing managers or product specialists?" (Emphasize communication, understanding objectives, and managing feedback.)

• "How do you stay updated on design trends and incorporate them while maintaining brand integrity?" (Showcase your commitment to continuous learning and adaptability.) Portfolio Presentation Strategy:

• Select 3-5 of your strongest projects that best represent the skills required for this role (digital design, branding, UX/UI, complex information translation).

• For each project, clearly outline the objective, your role, the design process (including Figma/Adobe CC usage), challenges faced, and the results achieved.

• Be prepared to discuss your design philosophy and how you approach user-centered design and accessibility.

• Practice presenting your portfolio concisely and engagingly, allowing time for questions.

📝 Enhancement Note: Interviewers will be looking for a blend of creative talent, technical proficiency with essential design software, and a strategic understanding of how design supports marketing operations and user experience, particularly within the healthcare sector.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the JazzHR platform.

• Customize your resume to highlight your experience with Adobe Creative Cloud, Figma, digital design, UX/UI principles, and any relevant healthcare or marketing collateral projects. Quantify achievements where possible.

• Curate your portfolio to prominently feature your best work in digital design, branding, and translating complex information. Ensure it's easily accessible online and tailored to showcase skills relevant to this role.

• Prepare for the interview process by practicing your portfolio presentation, anticipating strategy and technical questions, and researching Western Health Advantage's mission and brand.

• Research Western Health Advantage thoroughly, understanding their role in the healthcare industry, their target audience, and their current marketing efforts to demonstrate genuine interest and alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.