Graphic Designer at Weekday AI

📍 Job Overview

Job Title: Graphic Designer

Company: Weekday AI (Client Role)

Location: Gurugram, Haryana, India

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: August 13, 2026

Experience Level: 1-2 Years

Remote Status: On-site

🚀 Role Summary

Design high-quality, visually compelling creative assets across a diverse range of touchpoints, including digital, print, packaging, CRM, social media, performance marketing, and offline collateral.
Translate strategic campaign ideas and business objectives into innovative and impactful visual concepts, demonstrating exceptional attention to detail and brand alignment.
Play a key role in evolving and maintaining the OZi brand's visual identity, ensuring consistency and impact across all customer interactions and marketing channels.
Contribute actively to campaign brainstorming sessions, offering creative input and visual storytelling expertise beyond mere execution.
Prepare production-ready artwork for both digital and print applications, ensuring adherence to technical specifications and brand guidelines.
Continuously explore and integrate new design styles, industry trends, and creative techniques to keep the brand's visual communication fresh and relevant.

📝 Enhancement Note: While the title is "Graphic Designer," the responsibilities and required skills (CRM, performance marketing, digital/print/packaging design) indicate a role that bridges creative execution with marketing operations. The emphasis on maintaining visual identity and translating campaign ideas suggests a need for understanding GTM strategies and how design supports them, positioning this role within a broader marketing operations or creative operations function.

📈 Primary Responsibilities

Develop and execute visually engaging creative assets for digital platforms, including social media campaigns, performance marketing ads, and website graphics.
Design professional print materials, such as brochures, flyers, and event collateral, ensuring brand consistency and high-quality output.
Create compelling packaging designs that align with product branding and market appeal.
Design and optimize creative assets for CRM campaigns, including email templates and promotional graphics.
Contribute to the visual storytelling of marketing campaigns, conceptualizing and executing designs that effectively communicate brand messages and drive engagement.
Ensure all final artwork is production-ready, meeting technical specifications for various printing and digital channels.
Stay abreast of the latest design trends, software advancements, and creative methodologies to continuously enhance design output and brand aesthetics.
Collaborate closely with marketing and sales teams to understand campaign objectives and translate them into effective visual solutions.
Maintain and evolve brand guidelines, ensuring all creative output adheres to established visual identity standards.

📝 Enhancement Note: The explicit mention of CRM, social media, and performance marketing indicates a strong connection to GTM execution. The responsibility to "translate campaign ideas into strong visual concepts" and "evolve and maintain OZi's visual identity" points to a strategic component beyond pure execution, requiring an understanding of how design supports business goals.

🎓 Skills & Qualifications

Education:

Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is preferred.
Equivalent practical experience and a strong portfolio will be considered. Experience:
Minimum of 1-2 years of professional experience in graphic design, with a proven track record in a similar role.
Experience working within a marketing or creative team, or for a client-facing agency, is highly advantageous. Required Skills:
Figma: Expert proficiency in Figma for UI/UX design, prototyping, and collaborative design workflows.
Adobe Photoshop: Advanced skills in Adobe Photoshop for image editing, manipulation, and graphic creation.
Visual Design Principles: Strong understanding of typography, color theory, layout, and composition.
Brand Identity Management: Ability to understand and apply brand guidelines consistently across various media.
Attention to Detail: Meticulous approach to design execution, ensuring accuracy and polish in all deliverables.
Production Artwork Preparation: Experience preparing files for both digital and print production.

Preferred Skills:

Adobe After Effects: Proficiency in After Effects for creating motion graphics and animations.
Motion Graphics: Experience in developing dynamic and engaging motion graphics for digital campaigns.
Adobe Illustrator: Familiarity with Adobe Illustrator for vector graphics and illustration.
Understanding of Marketing Channels: Knowledge of design best practices for social media, performance marketing, and CRM.
Visual Storytelling: Ability to craft narratives through visual elements.

📝 Enhancement Note: The "Must-have skills" of Figma and Adobe Photoshop are critical for modern digital design workflows. The "Good-to-have skills" of After Effects and Motion Graphics suggest an opportunity for candidates to showcase advanced creative capabilities and contribute to more dynamic marketing campaigns, aligning with a GTM focus on engagement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A comprehensive portfolio showcasing a diverse range of design projects, including digital assets (social media, web banners, ads), print materials, and ideally examples of packaging or CRM creatives.
Demonstrations of how design concepts were translated from campaign briefs or strategic objectives.
Evidence of maintaining and evolving a consistent visual identity across multiple touchpoints.
Samples of production-ready artwork, highlighting attention to detail and technical proficiency.
Case studies or project descriptions that detail the design process, challenges, and outcomes, focusing on impact. Process Documentation:
Ability to articulate the design process from brief to final delivery, including concept development, iteration, and finalization.
Understanding of workflows for preparing assets for different channels (e.g., social media specs, print bleed requirements).
Experience in using design software efficiently and managing design files systematically.

📝 Enhancement Note: For a role bridging design and marketing operations, a portfolio should not only showcase aesthetic skills but also the ability to execute designs that support specific marketing objectives and maintain brand integrity across various GTM channels.

💵 Compensation & Benefits

Salary Range: INR 3,00,000 - INR 4,00,000 per annum (3-4 LPA)

Benefits:

Competitive salary within the specified range.
Opportunity to work on diverse and impactful creative projects for a growing client.
Exposure to various marketing channels and GTM strategies.
Professional development opportunities in design and creative technologies.
Collaborative work environment within a dynamic team.
Standard Indian employment benefits as per company policy.

Working Hours: 40 hours per week (standard full-time)

📝 Enhancement Note: The salary range provided (INR 3-4 LPA) is typical for a junior to mid-level Graphic Designer role in India with 1-2 years of experience. Benefits are standard for a full-time position, with a focus on professional growth and exposure to marketing operations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology Services / Staffing (Weekday AI acts as a service provider for clients)

Company Size: Weekday AI is a tech company that facilitates hiring for its clients. The specific client company (OZi) size is not detailed but is implied to be a growing entity requiring dedicated design support.

Founded: Weekday AI was founded in 2021. The founding date of the client company (OZi) is not specified.

Team Structure:

The Graphic Designer will likely be part of a broader marketing or GTM team within the client organization (OZi).
This team will collaborate closely with marketing, sales, product, and potentially other creative professionals.
Reporting is likely to a Marketing Manager, Creative Lead, or Head of Marketing. Methodology:
Data-Driven Design: While primarily a creative role, the expectation to support performance marketing and CRM implies an understanding of data and analytics to inform design choices and measure impact.
Agile Workflow: Expectation to contribute to campaign brainstorming and quick turnaround for digital assets suggests an agile approach to creative production.
Brand-Centric Execution: A core methodology will be adherence to and evolution of OZi's brand identity across all touchpoints.

Company Website: https://weekday.works/

📝 Enhancement Note: Understanding that this is a client-facing role managed by Weekday AI is crucial. The "OZi" mentioned likely represents the end client where the Graphic Designer will be placed. The culture and team structure will be dictated by OZi's environment.

📈 Career & Growth Analysis

Operations Career Level: Junior to Mid-Level Graphic Designer. This role offers a foundational opportunity to gain experience in a client-facing environment and contribute to a company's Go-To-Market (GTM) efforts through design.

Reporting Structure: The designer will report to a direct manager within the client organization (OZi), likely within the marketing or creative department. This manager will oversee project assignments, provide feedback, and guide career development.

Operations Impact: The Graphic Designer's work will directly influence brand perception, marketing campaign effectiveness, customer engagement, and ultimately, lead generation and conversion rates by creating compelling visual assets that support GTM strategies.

Growth Opportunities:

Skill Specialization: Opportunity to deepen expertise in specific areas like motion graphics, UI/UX design for marketing platforms, or performance marketing creative optimization.
Cross-Functional Exposure: Gain insights into various marketing functions (CRM, social media, performance marketing) and how design integrates with them.
Brand Strategy Contribution: Develop a stronger understanding of brand strategy and how design contributes to achieving business objectives.
Portfolio Expansion: Build a robust portfolio with diverse projects that can lead to more senior or specialized design roles within marketing or creative operations.
Client-Side Experience: Gain valuable experience working directly within a company's internal marketing team, understanding their unique challenges and successes.

📝 Enhancement Note: The growth path for this role involves not just mastering design tools but understanding their application within GTM strategies, leading to more impactful contributions and potential for advancement into roles with greater strategic input or leadership.

🌐 Work Environment

Office Type: On-site in Gurugram, Haryana, India. This implies a traditional office setting where collaboration and in-person communication are expected.

Office Location(s): Gurugram, Haryana, India. This is a major business hub with good connectivity.

Workspace Context:

Collaborative Environment: Expect to work alongside other marketing professionals, potentially including content creators, digital marketers, and campaign managers.
Tools & Technology: Access to industry-standard design software (Figma, Adobe Suite) and potentially project management tools.
Team Interaction: Opportunities for brainstorming sessions, design reviews, and direct feedback from team members and managers.
Brand Immersion: Working within the client's environment will provide a deep understanding of their brand and market.

Work Schedule: Standard full-time office hours, likely Monday to Friday, with a 40-hour work week. Flexibility may vary based on the client's specific policies.

📝 Enhancement Note: The on-site nature of the role emphasizes the importance of in-person collaboration, which is often beneficial for creative roles requiring real-time feedback and team brainstorming sessions.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: Review of resume and portfolio to assess basic qualifications and design aesthetic.
Skills Assessment/Test: A practical design exercise, potentially involving creating a specific asset or solving a design challenge related to the client's brand or marketing needs.
Interview with Hiring Manager/Team: Discussion about experience, design approach, problem-solving skills, and cultural fit. This stage will likely assess understanding of marketing objectives and how design supports them.
Portfolio Presentation: A dedicated session to walk through selected portfolio pieces, explaining the rationale, process, and impact.
Final Interview: Potentially with senior leadership or key stakeholders within the client organization.

Portfolio Review Tips:

Curate Selectively: Showcase your strongest and most relevant work. Tailor the selection to highlight skills mentioned in the job description (digital, print, CRM, performance marketing).
Tell a Story: For each project, explain the brief, your role, the design process, the challenges faced, and the results achieved (e.g., increased engagement, improved conversion rates). Quantify impact where possible.
Demonstrate Versatility: Include a range of projects to show adaptability across different media and styles.
Highlight Brand Consistency: If you have experience working with brand guidelines, showcase how you maintained consistency.
Showcase Technical Proficiency: Ensure your digital portfolio is well-organized, easy to navigate, and loads quickly.

Challenge Preparation:

Understand the Client: Research "OZi" (if possible) and Weekday AI's business to understand their market, target audience, and brand.
Practice Design Challenges: Be prepared for a design task that might involve creating a social media graphic, an ad banner, or a concept for a campaign based on a brief. Focus on efficiency, creativity, and adherence to brand.
Articulate Your Process: Be ready to explain your thinking process, tool choices, and how you arrived at your design solutions.
Prepare Questions: Have thoughtful questions ready about the team, projects, design challenges, and growth opportunities.

📝 Enhancement Note: The interview process will likely focus on both creative execution and the ability to align design with marketing objectives. A strong portfolio that demonstrates this alignment and the ability to handle practical design tasks efficiently is key.

🛠 Tools & Technology Stack

Primary Tools:

Figma: Essential for collaborative design, prototyping, and creating UI elements for digital platforms. Proficiency is a must-have.
Adobe Photoshop: Critical for image editing, retouching, and creating detailed raster graphics. Advanced skills required.
Adobe After Effects: Highly desirable for creating dynamic motion graphics, animations, and video elements for digital campaigns.
Adobe Illustrator: Useful for vector graphics, logos, and illustrations; familiarity is a good-to-have.

Analytics & Reporting:

While not a primary tool for the designer, understanding how design impacts metrics (e.g., click-through rates, engagement rates) is beneficial. Familiarity with analytics dashboards for creative performance may be a plus. CRM & Automation:
Understanding how design assets are used within CRM systems (e.g., email marketing platforms) and automation workflows is advantageous. Experience designing for these specific channels is a plus.

📝 Enhancement Note: The core requirement for Figma and Photoshop, combined with the "good-to-have" for After Effects, highlights the need for a designer proficient in modern digital design tools with an aptitude for motion graphics.

👥 Team Culture & Values

Operations Values:

Creativity & Innovation: A drive to explore new ideas and push creative boundaries while staying true to brand.
Collaboration & Teamwork: Working effectively with marketing, sales, and other stakeholders to achieve shared goals.
Attention to Detail: A commitment to producing high-quality, polished work that reflects professionalism.
Brand Stewardship: A dedication to upholding and enhancing the client's visual identity.
Efficiency & Adaptability: Ability to manage multiple projects, meet deadlines, and adapt to evolving campaign needs.

Collaboration Style:

Cross-Functional Integration: Working closely with marketing teams to understand campaign objectives and translate them into visual assets.
Feedback-Oriented: Openness to receiving and incorporating constructive feedback from managers and peers.
Proactive Communication: Keeping stakeholders informed about project progress and potential challenges.
Shared Vision: Contributing to a collective understanding of the brand's visual direction and marketing goals.

📝 Enhancement Note: The emphasis on collaboration and brand stewardship is key for a designer supporting GTM efforts. The ability to work effectively within a team and align design with business objectives will be highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing Creativity with Brand Consistency: Ensuring innovative designs remain aligned with established brand guidelines.
Meeting Tight Deadlines: Delivering high-quality assets quickly for fast-paced marketing campaigns.
Adapting to Diverse Marketing Needs: Designing for a wide array of channels, from social media to print to CRM.
Quantifying Design Impact: Demonstrating the direct contribution of design work to marketing KPIs.
Staying Current with Trends: Continuously learning new design tools and techniques to remain competitive.

Learning & Development Opportunities:

Advanced Design Software Training: Opportunities to master After Effects, motion graphics, or other specialized design tools.
Marketing Campaign Exposure: Learning how design fits into broader GTM strategies and campaign performance.
Brand Strategy Workshops: Deeper understanding of brand positioning and how visual identity supports it.
Portfolio Building: Creating a diverse and impactful portfolio that can open doors to more senior roles.
Industry Conferences/Webinars: Access to learning resources related to design trends and marketing best practices.

📝 Enhancement Note: This role presents a solid opportunity for a designer to grow by not only refining their technical skills but also by developing a strategic understanding of how design functions within a marketing and sales context.

💡 Interview Preparation

Strategy Questions:

"Describe your process for translating a campaign brief into visual concepts." (Focus on ideation, sketching, and concept development.)
"How do you ensure brand consistency across different marketing channels?" (Emphasize understanding brand guidelines and maintaining visual identity.)
"Tell me about a time you had to design for a challenging project with tight deadlines. How did you manage it?" (Highlight time management, prioritization, and problem-solving.)
"How do you incorporate feedback into your design process?" (Showcase receptiveness and iterative design approach.)
"What are your favorite design tools, and why?" (Focus on Figma, Photoshop, and potentially After Effects, explaining their utility.) Company & Culture Questions:
"What interests you about this role and working with our client, OZi?" (Demonstrate research and genuine interest.)
"How do you stay updated on the latest design trends?" (Showcase proactivity and passion for design.)
"Describe your ideal team environment and how you collaborate with others." (Align with the company's collaborative culture.)
"What do you think are the key elements of strong visual storytelling in marketing?" (Showcase strategic thinking about design's role.) Portfolio Presentation Strategy:
Structure Your Presentation: Organize your portfolio by project type or by showcasing your most impactful work first.
Context is Key: For each project, clearly state the client/project goal, your specific role and responsibilities, the design process, and the outcomes.
Highlight Key Skills: Point out how specific projects demonstrate your proficiency in Figma, Photoshop, and any motion graphics work.
Quantify Impact: Whenever possible, use data to show the success of your designs (e.g., increased click-through rates, higher engagement).
Be Prepared for Questions: Anticipate questions about your design choices, challenges, and how you would approach specific design tasks for their brand.

📝 Enhancement Note: Interview preparation should focus on demonstrating both creative talent and a strategic understanding of how design contributes to marketing and GTM objectives. Being able to articulate your process and justify your design decisions is crucial.

📌 Application Steps

To apply for this operations-adjacent design position:

Submit your application through the provided link.
Portfolio Customization: Ensure your portfolio prominently features work relevant to digital marketing, social media, performance marketing, and CRM, showcasing your proficiency in Figma and Adobe Photoshop.
Resume Optimization: Tailor your resume to highlight your 1-2 years of experience, specific tool proficiencies (Figma, Photoshop, After Effects), and achievements in creating impactful visual assets for marketing campaigns.
Interview Preparation: Practice articulating your design process, brand stewardship approach, and how you translate campaign ideas into compelling visuals. Prepare to discuss your portfolio and potentially complete a design challenge.
Company Research: Research Weekday AI and any available information about their client OZi to understand their industry, brand, and potential design needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Graphic Designer