Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: VIVA Railings, LLC

Location: Lewisville, Texas, United States

Job Type: FULL_TIME

Category: Creative & Media / Marketing / Operations Support

Date Posted: September 03, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design and produce high-quality visual content to support VIVA Railings' marketing, sales, and brand initiatives, ensuring brand consistency across all platforms.

• Collaborate with cross-functional teams, including Marketing, Sales, Social Media, Video Production, and 3D Artists, to deliver compelling visual assets that communicate product value and project success.

• Leverage proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop, Lightroom) and emerging AI tools to enhance design workflows and create efficient production processes.

• Manage and organize digital assets, including photography and graphic elements, ensuring accessibility and adherence to brand guidelines for both print and digital applications.

📝 Enhancement Note: While the title is "Graphic Designer," the description emphasizes strong collaboration with marketing and sales, creation of sales collateral, and optimization of digital assets, indicating a role that is deeply integrated into Go-To-Market (GTM) functions. This suggests a need for understanding how design directly impacts sales enablement and marketing campaign effectiveness, aligning it closely with GTM operations.

📈 Primary Responsibilities

• Develop and design a wide range of marketing collateral, including brochures, product sheets, catalogs, and case studies, ensuring alignment with VIVA Railings' brand identity and messaging.

• Create impactful graphics for company presentations, proposals, and internal communications, translating complex product information and project details into easily understandable visuals.

• Design engaging website graphics, social media content (primarily LinkedIn), and assets for email campaigns and digital communications, optimizing for web performance and user engagement.

• Edit and manage project photography and marketing images using Adobe Photoshop and Lightroom, performing tasks such as color correction, cropping, and batch edits to maintain a high standard of visual quality.

• Collaborate effectively with the Marketing Manager, Marketing Assistant, Video Team, Social Media Team, and 3D Artists to integrate visual elements seamlessly into broader marketing initiatives and campaign materials.

• Utilize and explore AI tools to optimize design workflows, generate layout variations, perform image cleanup, and assist in resizing and production processes while maintaining brand accuracy.

• Contribute to the development of repeatable templates, export presets, and organized design systems to enhance team efficiency and streamline design production.

• Prepare clean, professional layouts that effectively support project storytelling and enhance the sales team's ability to communicate VIVA Railings' products and systems to architects, general contractors, and clients.

📝 Enhancement Note: The responsibilities clearly indicate a need for understanding Go-To-Market (GTM) strategies, particularly in sales enablement and digital marketing. The emphasis on proposals, presentations, and website graphics highlights the role's direct contribution to revenue generation and brand perception.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Visual Communications, Marketing, or a related field is preferred.

Experience: 2+ years of professional graphic design experience, gained through in-house roles or agency work.

Required Skills:

• Graphic Design Expertise: Proven ability to create compelling visual designs across various mediums.

• Adobe Creative Suite Proficiency: Strong command of InDesign, Illustrator, Photoshop, and Lightroom for design, editing, and asset management.

• Layout & Typography: Demonstrated skill in creating aesthetically pleasing and functional layouts with effective typography.

• Brand Management: Ability to maintain and enforce brand consistency across all visual materials.

• Print & Digital Design: Experience designing for both print (brochures, catalogs) and digital (web, social media) platforms.

• Asset Management: Skill in organizing, cataloging, and managing digital assets efficiently.

• Project Management: Ability to manage multiple design projects simultaneously, prioritize tasks, and meet deadlines.

• Attention to Detail: Meticulous approach to design, file organization, and version control.

• Communication & Collaboration: Excellent verbal and written communication skills, with a proven ability to work effectively in a team environment.

Preferred Skills:

• AI Tool Integration: Experience or willingness to learn and utilize AI tools for design workflow enhancement.

• Web Optimization: Understanding of image optimization techniques for web performance.

• Social Media Graphics: Experience creating engaging content specifically for platforms like LinkedIn.

• Sales Collateral Design: Familiarity with creating materials for sales presentations and proposals.

• Lightroom Editing: Advanced skills in photo editing and management within Adobe Lightroom.

📝 Enhancement Note: The requirement for 2+ years of experience, coupled with the expectation of handling multiple projects and collaborating with various teams, positions this as a mid-level role. The preference for a degree and the emphasis on Adobe Suite proficiency are standard, but the inclusion of AI tools and web optimization skills points to a forward-thinking design function.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Workflow: Showcase projects that illustrate your design process from concept to final delivery, including any problem-solving steps or iterations.

• Cross-Media Examples: Include a diverse range of work demonstrating proficiency in both print collateral (e.g., brochures, catalogs) and digital assets (e.g., website banners, social media graphics).

• Adobe Suite Mastery: Highlight projects that clearly leverage the advanced features of InDesign, Illustrator, and Photoshop.

• Brand Consistency: Present examples of how you've maintained brand guidelines across multiple assets or campaigns.

• Production-Ready Files: If possible, include examples or descriptions of how you prepare files for print and web, demonstrating an understanding of technical specifications.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss how you approach designing new marketing materials, from initial briefing to final execution, and how you've improved design processes in previous roles.

• Implementation & Automation: Discuss your experience with creating templates, presets, or using tools (including AI) to streamline design production and ensure efficiency.

• Measurement & Analysis: While not a direct analytics role, be ready to discuss how your designs contribute to marketing goals (e.g., engagement on social media, clarity of sales proposals) and how you would measure design effectiveness.

📝 Enhancement Note: For a Graphic Designer role supporting GTM functions, the portfolio should emphasize not just aesthetic appeal but also the strategic application of design to achieve business objectives like sales enablement and brand recognition. Demonstrating an understanding of production workflows and efficiency is crucial.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a mid-level Graphic Designer with 2-5 years of experience in the Lewisville, TX area, the estimated salary range is $55,000 - $75,000 per year. This estimate considers the demand for skilled designers proficient in Adobe Creative Suite and AI tools, as well as the cost of living in the Dallas-Fort Worth metroplex.

Benefits:

• Full-Time Employment: Comprehensive benefits package typically includes health, dental, and vision insurance.

• Paid Time Off: Generous vacation, sick leave, and paid holidays.

• Retirement Savings: Potential for a 401(k) plan with company matching.

• Professional Development: Opportunities for training, workshops, and access to industry conferences to enhance design skills and learn new technologies.

• Creative Environment: Access to modern design tools and a collaborative workspace.

Working Hours: Standard full-time work schedule, approximately 40 hours per week. While the role is on-site, VIVA Railings may offer some flexibility depending on project needs and team collaboration requirements.

📝 Enhancement Note: A salary estimate is provided based on typical mid-level Graphic Designer compensation in the specified region. Benefits are inferred based on standard offerings for full-time positions. The working hours are based on the provided "40" value.

🎯 Team & Company Context

🏢 Company Culture

Industry: Manufacturing (Architectural Railing Systems) / Construction Materials. VIVA Railings operates at the intersection of design, manufacturing, and construction, providing innovative railing solutions for commercial projects. This context means the design work directly influences client perception and project success in a competitive market.

Company Size: VIVA Railings is likely a medium-sized business (estimated 50-200 employees based on typical LLC structures and industry presence). This size often means a more dynamic work environment with opportunities for direct impact and cross-functional interaction, but also requires individuals to be adaptable and wear multiple hats.

Founded: Founded in 2004, VIVA Railings has over two decades of experience establishing itself as an industry leader in decorative metal and glass railing systems. This history suggests a stable company with a strong understanding of its market and a commitment to innovation.

Team Structure:

• The Graphic Designer will report to the Marketing Manager, indicating a clear hierarchy within the marketing department.

• Close collaboration is expected with the Marketing Assistant, Social Media Team, Video Team, and 3D Artists, suggesting a matrixed or project-based collaboration model.

• Support for the Sales team implies direct interaction with business development professionals, highlighting the GTM focus. Methodology:

• Data-Driven Design: While the role is creative, the emphasis on supporting sales and marketing campaigns suggests designs will be evaluated based on their effectiveness in achieving measurable outcomes.

• Workflow Optimization: The mention of AI tools and developing repeatable templates points to a company culture that values efficiency and continuous improvement in its operational processes.

• Innovation & Quality: VIVA Railings positions itself as an industry leader driven by innovation and exceeding standards, suggesting a culture that encourages creative problem-solving and high-quality output.

Company Website: [VIVA Railings Website URL - Note: Placeholder as URL was not provided]

📝 Enhancement Note: The company context highlights that this Graphic Designer role is not purely artistic but is integral to the business's Go-To-Market strategy, supporting sales and marketing efforts in a competitive manufacturing sector.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer. It requires independent execution of design tasks, collaboration with multiple departments, and a solid understanding of production workflows and brand management. It's a hands-on production role that contributes directly to the operational efficiency of the marketing and sales functions.

Reporting Structure: The Graphic Designer will report to the Marketing Manager. This structure provides direct guidance and oversight for marketing-related design projects, while collaboration with other teams will be project-specific.

Operations Impact: The Graphic Designer's work directly impacts the company's ability to communicate its value proposition. Well-designed marketing collateral, sales proposals, and digital content can lead to increased lead generation, improved conversion rates, stronger brand perception, and enhanced client engagement, all of which are critical for GTM success.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like digital marketing design, print production, or advanced photo editing.

• AI & Workflow Expertise: Become a go-to person for leveraging AI tools and optimizing design workflows, a valuable skill in modern creative operations.

• Cross-Functional Leadership: Potential to lead design initiatives for specific marketing campaigns or sales enablement projects, showcasing project management and strategic thinking.

• Broader GTM Exposure: Gain insights into sales processes, digital marketing strategies, and content creation pipelines, which can lead to roles in marketing operations or broader GTM strategy.

📝 Enhancement Note: The growth path for this role leans towards becoming a senior designer with specialized skills or expanding into areas like marketing operations, given its integrated nature with GTM functions.

🌐 Work Environment

Office Type: On-site position located in Lewisville, TX. This indicates a traditional office setting where in-person collaboration and access to company resources are expected.

Office Location(s): 151 W Vista Ridge Mall Dr, Lewisville, TX 75057. This location is within the Dallas-Fort Worth metroplex, offering accessibility to a major metropolitan area with various amenities.

Workspace Context:

• Collaborative Environment: Expect to work closely with marketing, sales, social media, video, and 3D artist teams, requiring strong interpersonal and communication skills.

• Tool Accessibility: Access to a full suite of Adobe Creative Suite software and likely modern computer hardware suitable for design work. The mention of AI tools suggests the company is investing in up-to-date technology.

• Team Interaction: Opportunities for brainstorming sessions, project reviews, and direct feedback exchanges with colleagues and managers, fostering a dynamic creative process.

Work Schedule: The standard work schedule is approximately 40 hours per week, Monday through Friday. While on-site, there may be occasional flexibility for critical project deadlines, but the core expectation is consistent office presence.

📝 Enhancement Note: The on-site requirement is key for this role, emphasizing the importance of in-person collaboration for creative teams, especially when working with physical product designs and sales presentations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and design aesthetic.

• Portfolio Presentation & Technical Interview: Expect to present your portfolio, discussing your process, creative choices, and how you've used Adobe Creative Suite and AI tools. Be prepared for technical questions about design principles, software capabilities, and file preparation.

• Cross-Functional Interviews: You may meet with the Marketing Manager, potentially members of the sales team, or other creative collaborators to assess your communication and teamwork skills.

• Final Interview: Likely with a senior leader to discuss cultural fit and overall alignment with VIVA Railings' mission.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best showcase your skills relevant to this role (marketing collateral, sales support, digital graphics). Prioritize projects that demonstrate problem-solving and measurable impact.

• Showcase Process: For each project, briefly explain the objective, your role, the design process, challenges faced, and the final outcome. Highlight your use of Adobe Creative Suite and any AI tools.

• Highlight GTM Relevance: Emphasize how your designs supported marketing campaigns, sales efforts, or brand visibility. Quantify results if possible (e.g., "designed brochure that led to X inquiries").

• Organize for Clarity: Ensure your portfolio is easy to navigate, whether digital or physical. Use clear headings, concise descriptions, and high-quality visuals.

Challenge Preparation:

• Design Challenge: Be prepared for a small design task or a scenario-based question that tests your design thinking, problem-solving skills, and ability to work under a time constraint. This might involve creating a social media graphic or suggesting improvements to an existing piece of collateral.

• Process Explanation: Practice articulating your design process clearly and concisely. Be ready to explain your rationale for design choices and how you ensure brand consistency and production readiness.

• AI Tool Discussion: Be ready to discuss your experience with AI tools in design, their benefits, limitations, and how you ensure quality and brand integrity when using them.

📝 Enhancement Note: The interview process for a GTM-focused design role will likely assess not only creative talent but also the ability to translate design into business outcomes and collaborate effectively within a sales and marketing ecosystem.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe InDesign: Essential for layout design of brochures, catalogs, proposals, and other marketing collateral. Proficiency in creating multi-page documents and templates is key.

• Adobe Illustrator: Crucial for creating logos, icons, vector graphics, diagrams, and illustrations for both print and digital use.

• Adobe Photoshop: Necessary for image editing, retouching, compositing, and preparing graphics for web and print. Experience with color correction and optimization is vital.

• Adobe Lightroom: Used for managing and editing project photography, including batch processing, color correction, and cropping.

Analytics & Reporting: While not a primary analytics role, familiarity with how design impacts metrics is beneficial. Experience with tools that track website traffic, social media engagement, or lead generation may be indirectly relevant.

CRM & Automation: Understanding how marketing materials are used within CRM systems or marketing automation platforms (e.g., HubSpot, Salesforce Marketing Cloud) could be an advantage, though not explicitly required. The focus here is on the output of these systems (e.g., email campaign assets).

📝 Enhancement Note: The emphasis is heavily on the Adobe Creative Suite. The inclusion of AI tools suggests that proficiency or adaptability in using emerging design technologies is increasingly important for efficiency in creative operations.

👥 Team Culture & Values

Operations Values:

• Innovation: VIVA Railings emphasizes leading the industry through innovative design, suggesting a culture that values creative problem-solving and forward-thinking.

• Quality & Excellence: A commitment to exceeding industry standards implies a dedication to high-quality output in both product and supporting materials.

• Collaboration: The role requires working with multiple teams, indicating that teamwork, open communication, and mutual support are highly valued.

• Efficiency: The mention of AI tools and repeatable templates points to a culture that seeks to optimize processes and improve productivity.

• Customer Focus: Designing materials that support sales and communicate product value highlights a focus on meeting client needs and contributing to business success.

Collaboration Style:

• Cross-Functional Integration: Expect a highly collaborative environment where designers work closely with marketing strategists, sales professionals, and technical teams (like 3D artists) to achieve common goals.

• Feedback Loops: A culture that encourages constructive feedback on designs to ensure they meet objectives and maintain brand integrity.

• Knowledge Sharing: Opportunities to share design best practices, new tool discoveries (especially AI), and insights across teams to foster collective growth and efficiency.

📝 Enhancement Note: The culture values creativity, quality, and efficiency, all geared towards supporting the company's GTM objectives. The collaborative nature of the role is central to its success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Standards: Effectively translating creative ideas into visuals that strictly adhere to VIVA Railings' brand guidelines and marketing objectives.

• Managing Multiple Stakeholder Demands: Juggling design requests from various departments (Marketing, Sales, Social Media, Video) with competing priorities and deadlines.

• Adapting to New Technologies: Staying current with evolving design software, AI tools, and digital marketing trends to maintain effectiveness.

• Translating Technical Concepts Visually: Creating clear and compelling graphics that explain complex railing systems and architectural designs to diverse audiences.

Learning & Development Opportunities:

• Advanced Adobe Suite Training: Opportunities to master advanced features or explore new Adobe products relevant to design.

• AI in Design Workshops: Participating in training sessions focused on leveraging AI for efficiency, concept generation, and workflow optimization.

• GTM Strategy Exposure: Gaining a deeper understanding of how design supports sales enablement, digital marketing campaigns, and overall revenue generation.

• Project Leadership: Taking ownership of design projects from start to finish, developing project management and client-facing skills.

📝 Enhancement Note: This role presents an opportunity to grow not just as a designer but also as a strategic contributor to the GTM function, by mastering tools and understanding how design directly impacts business outcomes.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a new product brochure for VIVA Railings, considering our brand and target audience?" (Tests process, brand understanding, and strategic thinking.)

• "Describe a time you had to balance creative vision with strict brand guidelines. What was your approach?" (Assesses adherence to standards and problem-solving.)

• "How do you prioritize design tasks when receiving requests from multiple teams with urgent deadlines?" (Evaluates project management and prioritization skills.)

• "Can you walk us through a project in your portfolio where your design directly supported a sales or marketing objective? What was the impact?" (Focuses on GTM contribution and results.) Company & Culture Questions:

• "What do you know about VIVA Railings and our place in the architectural design industry?" (Tests research and genuine interest.)

• "How do you see AI tools fitting into a graphic design workflow, and what are your initial thoughts on using them here?" (Assesses forward-thinking and adaptability.)

• "Describe your ideal collaborative environment when working with marketing and sales teams." (Evaluates teamwork and communication style.) Portfolio Presentation Strategy:

• Storytelling: For each project, craft a brief narrative: the challenge, your solution, your process, and the outcome.

• Highlight GTM Impact: Explicitly state how your design contributed to marketing goals or sales objectives. Use metrics if available.

• Demonstrate Tool Proficiency: Be ready to discuss your specific use of Adobe Creative Suite and any AI tools within your projects.

• Showcase Versatility: Ensure your selected projects cover both print and digital mediums, and different types of collateral (collateral, web graphics, etc.).

📝 Enhancement Note: Interview preparation should focus on demonstrating not only design skill but also an understanding of business objectives, collaborative ability, and adaptability to new technologies like AI.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided Paycom link.

• Customize Your Resume: Tailor your resume to highlight experience with Adobe Creative Suite, graphic design for marketing and sales collateral, and any experience with AI design tools. Quantify achievements where possible.

• Curate Your Portfolio: Select 4-6 of your most relevant projects. Ensure your portfolio clearly demonstrates your ability to create professional marketing materials, sales support graphics, and digital assets, emphasizing your design process and any measurable impact.

• Prepare for Technical Questions: Be ready to discuss your experience with InDesign, Illustrator, Photoshop, and Lightroom, as well as your approach to image editing and asset management.

• Research VIVA Railings: Understand their product offerings, target markets, and current marketing efforts. Be prepared to discuss how your design skills can contribute to their GTM strategy.

• Practice Your Presentation: Rehearse presenting your portfolio, focusing on clear communication of your design process, rationale, and the business impact of your work.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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