Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Vertical Insure

Location: Minneapolis, MN

Job Type: Full-time, Salaried

Category: Marketing Operations / Creative Operations

Date Posted: August 19, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive visual brand consistency and engagement across all marketing and sales touchpoints for a growing B2B SaaS company.

• Develop creative assets for paid media campaigns, organic social content, event materials, and sales collateral.

• Translate complex B2B insurance concepts into clear, compelling, and on-brand visuals.

• Collaborate closely with marketing and sales teams to provide timely creative support for go-to-market initiatives.

• Manage multiple design projects from concept to completion, ensuring high quality and adherence to brand guidelines.

📝 Enhancement Note: While the title is "Graphic Designer," the emphasis on B2B audiences, marketing and sales support, and translating complex concepts positions this role within the broader scope of Marketing Operations or Creative Operations, focusing on the execution of GTM strategies through visual mediums.

📈 Primary Responsibilities

• Design compelling creative assets for paid digital media campaigns across various platforms, ensuring brand alignment and campaign objectives.

• Produce engaging organic social media graphics, blog post imagery, informative infographics, and other visual content to support content marketing efforts.

• Develop impactful event and conference materials, including booth graphics, signage, handouts, and promotional collateral.

• Create professional print collateral, sales presentations, pitch decks, and other marketing assets to support the sales team's outreach.

• Visualize complex data, product features, and intricate B2B insurance topics into easily understandable and visually appealing graphics.

• Uphold and evolve the established brand system, exploring innovative ways to express the Vertical Insure brand identity across diverse applications.

• Effectively manage a pipeline of multiple design projects, prioritizing tasks, meeting deadlines, and maintaining meticulous attention to detail and quality standards.

• Collaborate with cross-functional teams, including marketing, sales, and product, to gather requirements and deliver creative solutions that meet business needs.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can operate independently and strategically within a growing team, supporting various Go-To-Market functions. This includes a strong emphasis on B2B communication and translating technical information into accessible visuals, which is critical for operations-focused roles in the marketing and sales enablement space.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is often preferred in professional design roles.

Experience: 3-5 years of professional graphic design experience, with a strong preference for experience designing for B2B audiences, particularly within the SaaS or technology sectors.

Required Skills:

• Proven ability to design creative for paid media campaigns across digital channels.

• Expertise in creating organic social graphics, blog imagery, and infographics.

• Skill in designing for events and conferences, including booth graphics and signage.

• Proficiency in producing print collateral, sales materials, and presentations.

• Ability to translate complex B2B topics and data into clear, understandable visuals.

• Strong command of design fundamentals: typography, layout, hierarchy, composition, and brand consistency.

• Proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign) or comparable professional design tools.

• Experience managing multiple projects and deadlines effectively in a fast-paced environment.

• Collaborative mindset and strong communication skills for working with marketing and sales teams. Preferred Skills:

• Experience designing for a B2B SaaS or technology company.

• Video recording and editing capabilities.

• Motion graphics or animation design skills.

• Experience designing for websites and familiarity with WordPress.

• Familiarity with Figma for design collaboration and prototyping.

• Experience working within a small or growing marketing team with broad project scope.

📝 Enhancement Note: The "Experience That Goes the Extra Mile" section clearly indicates preferred skills that would make a candidate stand out, particularly those related to digital marketing execution (SaaS, Figma, WordPress) and advanced visual storytelling (video, motion graphics). These are valuable assets for a designer supporting GTM operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio is mandatory, showcasing polished digital and print work relevant to B2B marketing and sales collateral.

• Demonstrate the ability to translate complex information (data, product concepts, B2B topics) into clear, engaging visual designs.

• Include examples of creative assets for paid media campaigns, social media, events, and sales materials.

• Showcase a strong understanding and application of typography, layout, hierarchy, composition, and brand consistency.

• Provide evidence of managing multiple projects and deadlines within your portfolio case studies. Process Documentation:

• Candidates should be prepared to discuss their design process, from receiving a creative brief to final asset delivery.

• Highlight how they ensure brand consistency and adherence to established brand systems while innovating.

• Be ready to articulate how they manage project timelines, prioritize tasks, and collaborate with stakeholders to achieve project goals.

• Demonstrate an understanding of how their design work directly supports marketing and sales objectives.

📝 Enhancement Note: For a graphic design role supporting GTM operations, the portfolio is paramount. It needs to demonstrate not just aesthetic skill but also the ability to execute on specific marketing and sales needs, manage workflows, and contribute to brand strategy execution.

💵 Compensation & Benefits

Salary Range: $65,000 - $75,000 per year. This range is estimated based on the provided information and industry standards for a Graphic Designer with 2-5 years of experience in Minneapolis, MN.

Benefits:

• Comprehensive health insurance coverage.

• Dental insurance.

• Life insurance.

• Gym membership.

• Flexible Paid Time Off (PTO).

• 401(k) retirement savings plan.

• Paid parental leave.

Working Hours: The role is listed as salaried full-time, typically implying a standard 40-hour work week.

📝 Enhancement Note: The salary range provided is specific to Minneapolis, MN, and is based on current market data for mid-level graphic design roles. Benefits are standard for full-time salaried positions and are competitive.

🎯 Team & Company Context

🏢 Company Culture

Industry: Vertical Insure operates within the FinTech/InsurTech sector, specifically focusing on insurance solutions. The company's growth across new partners and industries suggests a dynamic and expanding market presence.

Company Size: While not explicitly stated, the need for a dedicated Graphic Designer to support marketing and sales implies a growing company that is scaling its GTM operations. It's likely a mid-sized company or a rapidly growing startup.

Founded: The founding date is not provided, but the emphasis on growth suggests a relatively young company or one that has recently entered a significant growth phase.

Team Structure:

• The Graphic Designer will likely be part of the Marketing team, potentially working closely with marketing managers, content creators, and digital marketers.

• Given the B2B focus, collaboration with the Sales Enablement function or directly with the Sales team is also probable.

• The role implies working within a small but growing marketing team where cross-functional collaboration is essential. Methodology:

• Designs will be driven by marketing campaign objectives, sales enablement needs, and overall brand strategy.

• A data-informed approach will likely be used, where design effectiveness is measured by engagement metrics, conversion rates, and brand recall.

• Workflow optimization will be key, ensuring efficient creative production and delivery to support fast-paced GTM initiatives.

Company Website: [Vertical Insure Company Website - URL not provided in input, would typically be found via the company URL or a quick search]

📝 Enhancement Note: The description suggests a company that values strong visual branding and direct support for sales and marketing initiatives. A designer here would be integral to how the company presents itself in a competitive B2B market.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer, requiring 3-5 years of experience. It's a hands-on execution role with significant responsibility for creating visual assets that directly impact brand perception and GTM success.

Reporting Structure: The Graphic Designer likely reports to a Marketing Manager, Director of Marketing, or potentially a Creative Lead within the marketing department.

Operations Impact: The Graphic Designer's work directly influences the effectiveness of marketing campaigns, sales enablement materials, and overall brand perception. High-quality, on-brand visuals are critical for communicating value propositions in the B2B insurance space, impacting lead generation, conversion rates, and partner engagement.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design areas like motion graphics, video editing, or web design, as indicated by preferred qualifications.

• Brand Strategy Contribution: As the company grows, opportunities may arise to contribute more strategically to brand development and visual identity evolution.

• Leadership Potential: With proven success and expanded responsibilities, potential to move into a Senior Graphic Designer role or a Creative Lead position within the marketing team.

• Cross-functional Exposure: Gaining experience working across diverse GTM functions (paid media, content, events, sales enablement) can broaden career horizons.

📝 Enhancement Note: The growth opportunities are tied to developing specialized design skills and contributing to the company's visual strategy, aligning with career paths in creative operations and marketing execution.

🌐 Work Environment

Office Type: The role is specified as "On-site," indicating a traditional office-based work environment in Minneapolis, MN.

Office Location(s): Minneapolis, MN. Specific office address and amenities are not detailed but are implied to be a professional workspace.

Workspace Context:

• The environment is likely collaborative, requiring close interaction with marketing and sales teams.

• Access to standard office equipment and potentially specialized design software and hardware.

• Opportunities for team brainstorming sessions and project reviews with colleagues.

• A fast-paced environment is suggested, requiring adaptability and efficiency in design execution.

Work Schedule: Standard full-time working hours, likely Monday to Friday, with an expectation of meeting project deadlines which may occasionally require flexibility.

📝 Enhancement Note: An on-site role in Minneapolis suggests a stable work environment with direct access to team members and resources, crucial for collaborative creative processes.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, skills, and alignment with B2B design needs.

• Portfolio Presentation: Candidates will likely present their portfolio, discussing key projects, design process, and how their work has achieved specific objectives. Be prepared to articulate your role and contributions.

• Skills Assessment: Potential for a design challenge or case study to evaluate practical design skills, problem-solving abilities, and speed under pressure. Focus on translating complex briefs into visual solutions.

• Team/Manager Interviews: Discussions about collaboration style, project management approach, understanding of B2B marketing, and cultural fit with Vertical Insure's team.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 projects that best showcase your B2B design experience, digital campaign work, and ability to handle diverse collateral types.

• Tell a Story: For each project, explain the problem, your approach, the tools used, your specific contributions, and the quantifiable results or impact.

• Highlight B2B Relevance: Emphasize projects that demonstrate an understanding of B2B audiences, complex messaging, and sales enablement goals.

• Showcase Brand Adaptability: Include examples that demonstrate your ability to work within established brand guidelines and also innovate.

• Prepare for Specifics: Be ready to discuss your process for turning data or complex concepts into visuals, and how you manage feedback and revisions.

Challenge Preparation:

• Practice creating quick designs based on hypothetical briefs, focusing on clarity, brand consistency, and speed.

• Prepare to articulate your design rationale clearly and concisely.

• Familiarize yourself with Vertical Insure's current branding and marketing materials to understand their aesthetic and messaging.

📝 Enhancement Note: The emphasis on portfolio and process is critical. Candidates must demonstrate not just creative talent but also the ability to execute effectively within a business context and support GTM objectives through design.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, and InDesign for creating a wide range of digital and print assets.

• Design Collaboration Tools: Figma is a preferred skill, indicating a modern design workflow that values collaboration and prototyping.

Analytics & Reporting:

• While not a direct analytics role, understanding how design impacts metrics (e.g., click-through rates on ads, engagement on social media) is beneficial. Familiarity with web analytics tools like Google Analytics could be a plus. CRM & Automation:

• Familiarity with how design assets are used within CRM platforms (e.g., email templates) or marketing automation tools (e.g., HubSpot, Marketo) is advantageous for understanding the broader marketing ecosystem.

📝 Enhancement Note: Proficiency in Adobe Creative Suite is a given. Familiarity with Figma and an understanding of how design integrates with marketing automation and CRM systems would be highly valuable for a designer supporting GTM operations.

👥 Team Culture & Values

Operations Values:

• Brand Stewardship: A core value will be protecting and enhancing the Vertical Insure brand through consistent and high-quality visual execution.

• Collaboration: A strong emphasis on teamwork and open communication with marketing, sales, and potentially product teams.

• Efficiency: Delivering high-quality creative work in a timely manner to support fast-paced GTM initiatives.

• Impact-Driven Design: Creating visuals that not only look good but also achieve specific business objectives, such as lead generation or brand awareness.

• Adaptability: Embracing new design challenges and evolving brand needs in a growing company.

Collaboration Style:

• Proactive communication and responsiveness to requests from marketing and sales.

• Openness to feedback and revisions, with a constructive approach to iteration.

• Willingness to share design insights and best practices within the team.

• A team-oriented approach to problem-solving and project execution.

📝 Enhancement Note: The culture likely values a blend of creativity, business acumen, and collaborative spirit, essential for a designer supporting revenue-generating teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complex Concepts: Consistently finding innovative ways to visually represent intricate B2B insurance products and data for diverse audiences.

• Balancing Brand Consistency with Innovation: Maintaining a strong, cohesive brand identity while also exploring new creative avenues and staying current with design trends.

• Managing Multiple Priorities: Juggling numerous projects with competing deadlines from different stakeholders in a fast-moving environment.

• Adapting to Growth: Evolving design needs and processes as the company scales and expands its market reach.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to develop skills in motion graphics, video editing, or web design as per preferred qualifications.

• Industry Knowledge: Deepening understanding of the FinTech/InsurTech industry and B2B SaaS marketing.

• Cross-Functional Exposure: Gaining insights into the strategic side of marketing, sales enablement, and product marketing.

• Tool Proficiency: Potentially exploring new design software or collaboration platforms as the team grows.

📝 Enhancement Note: The challenges are typical for a designer in a growing B2B company, offering significant opportunities for skill development and increased responsibility.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a complex B2B concept and turning it into a clear visual. Can you walk us through an example from your portfolio?"

• "How do you ensure brand consistency across various marketing channels and collateral types?"

• "Tell us about a time you had to manage multiple design projects with competing deadlines. How did you prioritize and ensure quality?"

• "What is your experience with designing for paid media campaigns, and how do you measure the success of your creative assets?" Company & Culture Questions:

• "What attracts you to Vertical Insure and our mission in the B2B insurance space?"

• "How do you approach collaboration with marketing and sales teams to understand their creative needs?"

• "Based on what you've seen of our brand, what are your initial thoughts on our visual identity?"

• "Describe a time you received constructive feedback on your design work. How did you handle it?" Portfolio Presentation Strategy:

• Structure Your Narrative: For each selected project, explain the brief, your problem-solving approach, your design choices, the tools you used, and the project's outcome or impact.

• Quantify Impact: Whenever possible, use metrics (e.g., increased engagement, conversion rates, successful campaign launch) to demonstrate the effectiveness of your designs.

• Showcase B2B Acumen: Highlight your understanding of B2B marketing principles and how your designs cater to specific business audiences.

• Be Prepared for Technical Questions: Discuss your proficiency with Adobe Creative Suite and any experience with other relevant tools like Figma.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only design skill but also an understanding of B2B marketing objectives, process management, and collaborative capabilities.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided application link on Riippling.

• Portfolio Customization: Ensure your submitted portfolio clearly highlights your B2B design experience, digital campaign work, and ability to create diverse collateral. Tailor your presentation to showcase relevant projects.

• Resume Optimization: Update your resume to emphasize your 3-5 years of professional experience, proficiency in Adobe Creative Suite and other relevant tools, and specific achievements in graphic design for marketing and sales.

• Interview Preparation: Practice articulating your design process, project management skills, and how your work supports business goals. Prepare to present your portfolio and discuss case studies in detail.

• Company Research: Thoroughly research Vertical Insure's industry, products, target audience, and current marketing efforts to demonstrate genuine interest and understand their visual needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.