Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: UnionMain Homes

Location: Dallas, TX

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: 2026-08-26

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design and produce compelling visual content across print, outdoor, and digital platforms to support UnionMain Homes' marketing and sales initiatives.

• Create impactful signage, including community, site, directional, and promotional signs, ensuring brand consistency and visibility.

• Develop and execute large-format outdoor advertising designs, such as billboards, to maximize brand reach and impact.

• Generate marketing collateral, including brochures, flyers, floor plan sheets, and sales presentations, to effectively communicate home offerings and lifestyle.

• Produce dynamic digital assets for web, email, and social media, encompassing both static and animated graphics.

• Develop engaging motion graphics for digital advertisements, social media campaigns, and presentations to enhance visual storytelling.

• Collaborate closely with marketing, sales teams, and external vendors to achieve brand and project objectives, ensuring seamless execution from concept to final product.

• Contribute light copywriting for headlines, captions, calls-to-action, and short-form marketing content to complement visual designs.

📝 Enhancement Note: This role is positioned within a marketing and design operations context, focusing on the creation and execution of visual assets that directly support sales and brand initiatives in the real estate sector. The emphasis on print, outdoor, and digital across various formats indicates a need for a versatile designer capable of managing a broad range of creative production tasks. The copywriting component suggests a desire for a candidate who can contribute to the overall messaging strategy beyond just visual design.

📈 Primary Responsibilities

• Design and produce a variety of signage including community identification, site directional, and promotional signs, ensuring compliance with local regulations and brand guidelines.

• Conceptualize and create high-impact billboards and other large-format outdoor advertising, optimizing designs for visibility and readability from a distance.

• Develop comprehensive marketing collateral, such as brochures, flyers, detailed floor plan sheets, and sales presentations, that effectively communicate the value proposition of UnionMain Homes' properties and communities.

• Design engaging digital assets for web, email marketing campaigns, and social media platforms, including static images, infographics, and animated graphics.

• Produce professional motion graphics for digital advertisements, social media content, and internal/external presentations, utilizing animation to enhance engagement and storytelling.

• Prepare and finalize design files for both print and digital production, ensuring accuracy in color profiles, resolutions, bleed, and file formats to maintain quality standards.

• Actively collaborate with marketing and sales teams to understand project requirements, gather feedback, and ensure designs align with strategic objectives and brand identity.

• Liaise with external vendors (printers, fabricators, digital ad platforms) to manage the production process, ensuring timely delivery and adherence to specifications.

• Contribute light copywriting to marketing materials, focusing on creating clear, concise, and compelling headlines, captions, calls-to-action, and short-form content.

📝 Enhancement Note: The responsibilities highlight a need for a designer with strong production capabilities across multiple mediums, particularly in large-format and digital applications. The emphasis on collaboration and vendor management suggests this role requires not only creative talent but also project management and communication skills to ensure successful campaign execution. The inclusion of copywriting indicates a desire for a holistic marketing contributor.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field is typically preferred for roles requiring this level of creative output and technical proficiency.

Experience: Minimum of 2-5 years of proven professional experience as a Graphic Artist or Graphic Designer, with a strong emphasis on marketing and advertising collateral.

Required Skills:

• Strong Portfolio Required: A comprehensive portfolio is essential, showcasing demonstrated experience in:

  • Signage and large-format design (e.g., community signage, directional signs).
  • Billboards and outdoor advertising campaigns.
  • Marketing collateral (brochures, flyers, sales sheets).
  • Digital still graphics for web and social media.
  • Motion graphics and basic animation principles.

• Proficiency in Adobe Creative Suite: Expert-level command of Illustrator, Photoshop, and InDesign is mandatory. Advanced skills in After Effects for motion graphics are also required.

• Typography and Layout Expertise: Deep understanding of typographic principles, composition, color theory, and visual hierarchy to create aesthetically pleasing and effective designs.

• Brand Consistency Management: Ability to rigorously apply and maintain brand guidelines across all visual assets.

• Print and Digital File Preparation: Proven ability to prepare files accurately for various production methods, understanding specifications for print (e.g., CMYK, bleed, resolution) and digital (e.g., RGB, file formats, dimensions).

• Attention to Detail: Meticulous approach to design execution, proofreading, and file management to ensure error-free deliverables.

• Organizational Skills: Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.

Preferred Skills:

• Copywriting Experience: Demonstrated ability to write marketing copy, including headlines, taglines, captions, and calls-to-action.

• Industry Experience: Familiarity with or experience in the real estate, homebuilding, construction, or related industries, understanding the unique visual communication needs of these sectors.

• Digital Advertising Knowledge: Understanding of social media advertising specifications and best practices for digital ad platforms.

• Video Editing Basics: Familiarity with Premiere Pro or other video editing software for basic edits or assembling motion graphics projects.

📝 Enhancement Note: The emphasis on a robust portfolio covering specific areas like signage and motion graphics is critical. Proficiency in the Adobe Creative Suite is non-negotiable. The preferred skills highlight a desire for a candidate who can contribute beyond pure design, offering a more integrated marketing skillset.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate Production Workflow: Showcase a range of projects that illustrate your process from concept development through final production, including problem-solving steps.

• Highlight Medium Versatility: Include examples of work across print (signage, collateral), outdoor (billboards), and digital (static, motion graphics) to prove adaptability.

• Showcase Brand Application: Present projects where you successfully applied or developed brand guidelines, demonstrating an understanding of brand consistency.

• Illustrate Technical Proficiency: Provide examples that clearly display your command of Adobe Creative Suite tools and your ability to prepare files for various output methods.

• Quantify Impact (if possible): Where applicable, include metrics or anecdotal evidence of how your designs contributed to marketing or sales objectives.

Process Documentation:

• Workflow Design: Be prepared to discuss your typical design process, from brief interpretation and concept generation to revisions and final asset delivery.

• File Management Standards: Articulate how you organize and name project files, ensuring traceability and ease of access for team members and vendors.

• Production Readiness: Explain your approach to ensuring designs are production-ready, including checks for color, resolution, bleed, and format compatibility for both print and digital.

• Collaboration and Feedback Integration: Detail how you incorporate feedback from stakeholders and vendors into your design process to achieve optimal results.

📝 Enhancement Note: For this role, the portfolio is a crucial component, acting as a direct demonstration of the required skills and experience. Candidates should curate their portfolio to specifically address the diverse output formats mentioned in the responsibilities, emphasizing their ability to handle production-level design for various marketing channels.

💵 Compensation & Benefits

Salary Range: Based on the location (Dallas, TX), experience level (Mid-Level, 2-5 years), and industry (Real Estate/Homebuilding Marketing), a competitive salary range for a Graphic Designer with these qualifications would typically fall between $60,000 to $80,000 annually. This estimate considers the demand for skilled designers in the Dallas market and the specific requirements for print, outdoor, and motion graphics expertise.

Benefits:

• Full-Time Employment Benefits: Standard benefits package likely includes health, dental, and vision insurance.

• Paid Time Off: Includes vacation days, sick leave, and potentially paid holidays.

• Retirement Savings Plan: Potential for a 401(k) plan, possibly with employer matching.

• Professional Development: Opportunities for training and development in graphic design software, marketing trends, and industry-specific knowledge.

• Employee Discounts: Potential for employee discounts on UnionMain Homes properties or related services.

Working Hours: This is a full-time position, typically requiring approximately 40 hours per week. While standard business hours are expected, occasional flexibility may be needed to meet project deadlines or accommodate vendor schedules.

📝 Enhancement Note: The salary range is an estimate based on industry benchmarks for a Graphic Designer with 2-5 years of experience in a major metropolitan area like Dallas, particularly within the real estate development sector. Actual compensation will depend on the candidate's specific experience, portfolio, and negotiation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Real Estate Development / Homebuilding. UnionMain Homes focuses on building communities and homes, implying a need for visual content that conveys lifestyle, quality, and community appeal.

Company Size: Based on the typical structure for a company of this nature and the need for a dedicated graphic designer, UnionMain Homes likely falls into the medium-sized business category, perhaps employing between 50-250 employees. This size often allows for a more focused team structure while still having significant market reach.

Founded: Information not provided.

Team Structure:

• The Graphic Designer will likely be part of the Marketing department, reporting to a Marketing Manager or Director.

• This role will involve close collaboration with marketing specialists (e.g., digital marketers, content creators), sales teams, and potentially product development or design teams.

• Cross-functional collaboration is key, as design assets will be needed for sales materials, digital campaigns, community branding, and external vendor communication. Methodology:

• Data-Informed Design: While creative, design decisions will likely be influenced by market research, sales performance data, and customer feedback to ensure effectiveness.

• Brand-Centric Approach: A strong emphasis on maintaining and evolving the UnionMain Homes brand identity across all visual communications.

• Agile Production: The marketing team may operate with agile methodologies, requiring the designer to be responsive to changing project needs and market opportunities.

• Quality Assurance: Rigorous review processes for all design outputs to ensure accuracy, brand alignment, and production readiness.

Company Website: http://unionmainhomes.com

📝 Enhancement Note: The company operates in the homebuilding industry, which demands visual communication that is aspirational, informative, and trustworthy. The designer's role is critical in shaping the perception of UnionMain Homes' brand and its offerings.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-level individual contributor role. The Graphic Designer is expected to work autonomously on assigned projects, manage their workflow, and produce high-quality creative assets. They are not typically managing other designers but are crucial to the operational success of the marketing department.

Reporting Structure: The role will likely report to a Marketing Manager or Director of Marketing, who oversees broader marketing strategy and campaign execution.

Operations Impact: The Graphic Designer's work directly impacts UnionMain Homes' brand perception, lead generation through marketing materials, sales enablement through effective collateral, and overall market presence. High-quality visuals can significantly influence customer engagement and purchasing decisions in the real estate sector.

Growth Opportunities:

• Senior Graphic Designer: With more experience and a deeper understanding of the company's strategic goals, one could advance to a senior role, taking on more complex projects and mentoring junior designers.

• Art Director: Potential to move into an Art Director role, overseeing the creative vision for marketing campaigns and managing a team of designers and other creative professionals.

• Specialization: Opportunity to specialize in specific areas of design, such as motion graphics, UI/UX design for property websites, or brand development.

• Marketing Specialization: Develop skills in areas like digital marketing, content strategy, or brand management, leveraging design expertise as a foundation.

📝 Enhancement Note: This role offers a solid foundation in marketing design within a specific industry. Growth opportunities are tied to expanding creative and strategic capabilities, potentially leading to leadership or specialized creative roles.

🌐 Work Environment

Office Type: This is an on-site role, indicating a traditional office environment where the Graphic Designer will work alongside marketing and potentially sales teams.

Office Location(s): Dallas, TX (specific address: 75244). This location is in a well-established business area, likely offering good accessibility and amenities.

Workspace Context:

• Collaborative Space: The office environment is expected to foster collaboration, with opportunities for in-person brainstorming sessions and feedback with marketing colleagues.

• Tools and Technology: Access to industry-standard design software (Adobe Creative Suite) and hardware (powerful workstations, potentially large monitors) will be provided.

• Team Interaction: Regular interaction with marketing managers, sales representatives, and potentially external partners, creating a dynamic work setting.

Work Schedule: The standard work schedule is Monday to Friday, approximately 40 hours per week, aligning with typical business operations. Flexibility may be required for critical project deadlines.

📝 Enhancement Note: The on-site requirement suggests a preference for in-person collaboration and direct team integration, which can be beneficial for creative workflows and rapid feedback loops.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by the HR department or hiring manager to assess basic qualifications and creative alignment.

• Portfolio Review & Skills Assessment: A deeper dive into your portfolio, potentially with a creative exercise or case study. This stage will evaluate your design skills, technical proficiency, and problem-solving approach. Be prepared to walk through your portfolio and explain your design process and rationale for key projects.

• Behavioral/Situational Interviews: Questions focused on your experience, how you handle challenges, collaborate with teams, and manage projects. Expect questions related to working with marketing and sales teams, meeting deadlines, and handling feedback.

• Cultural Fit Interview: An opportunity for both you and UnionMain Homes to assess alignment with company values and team dynamics.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best represent the skills and experience required for this specific role (signage, billboards, collateral, motion graphics).

• Showcase Process: For each project, briefly explain the brief, your creative process, the challenges you faced, and the solutions you implemented. Highlight your role and contributions.

• Quantify Results: If possible, include any data or metrics that demonstrate the impact of your designs (e.g., increased engagement, improved conversion rates for a campaign).

• Technical Clarity: Ensure your digital portfolio is easy to navigate and displays high-quality images of your work. Be ready to discuss your software proficiency.

• Highlight Relevant Industry Work: If you have experience in real estate or homebuilding, ensure those projects are prominently featured.

Challenge Preparation:

• Design Exercise: Be prepared for a design challenge that might involve creating a concept for a new community sign, a billboard ad, or a social media graphic based on a hypothetical brief. Focus on demonstrating your understanding of the target audience and brand.

• Motion Graphics Demo: If the role heavily emphasizes motion graphics, you might be asked to demonstrate your skills with a short animation task or discussion of your animation process.

• Copywriting Sample: If you have copywriting experience, be ready to provide samples or discuss how you approach writing marketing copy.

📝 Enhancement Note: The portfolio is paramount for this role. Candidates should meticulously prepare their portfolio to showcase direct experience with the required design outputs and be ready to articulate their design process and problem-solving abilities.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Illustrator: Essential for vector graphics, logos, signage, and print collateral.

• Adobe Photoshop: Crucial for image editing, manipulation, digital asset creation, and web graphics.

• Adobe InDesign: Key for layout design of brochures, flyers, floor plan sheets, and sales presentations.

• Adobe After Effects: Required for creating motion graphics, animations, and dynamic digital content.

Analytics & Reporting:

• While not a direct responsibility, understanding how design assets perform on digital platforms (e.g., social media engagement, website click-through rates) may be beneficial. Familiarity with basic analytics dashboards could be a plus. CRM & Automation:

• No direct CRM or automation tool requirements are listed, but understanding how design assets integrate into marketing automation platforms or CRM systems (e.g., email builders, social media schedulers) is advantageous.

📝 Enhancement Note: Proficiency in the core Adobe Creative Suite applications, particularly After Effects for motion graphics, is a critical requirement for this role.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce visually appealing and effective designs that capture attention and communicate effectively.

• Brand Stewardship: A deep commitment to maintaining and enhancing the UnionMain Homes brand identity and ensuring consistency across all communications.

• Collaboration & Teamwork: A willingness to work closely with marketing, sales, and other departments, valuing input and contributing to collective goals.

• Detail-Oriented Execution: A meticulous approach to design, ensuring accuracy, quality, and production readiness in all deliverables.

• Efficiency & Responsiveness: Ability to manage time effectively, prioritize tasks, and deliver high-quality work within project timelines.

Collaboration Style:

• Cross-Functional Integration: The designer will work closely with marketing strategists, content creators, and sales teams, requiring strong communication and an ability to translate strategic needs into visual concepts.

• Feedback-Driven Improvement: An open attitude towards constructive criticism and a willingness to iterate on designs based on feedback from stakeholders and market performance.

• Proactive Communication: Regularly updating team members on project status, potential roadblocks, and creative solutions.

📝 Enhancement Note: The culture likely values a blend of creative excellence and business acumen, where design serves strategic marketing and sales objectives. A collaborative and detail-oriented mindset is essential for success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Effectively translating the UnionMain Homes brand identity into compelling visuals while meeting specific marketing and sales objectives.

• Managing Diverse Project Demands: Juggling multiple projects with varying deadlines and creative requirements across print, outdoor, and digital mediums.

• Staying Current with Design Trends: Continuously learning and adapting to new design software features, visual trends, and digital platform best practices.

• Translating Technical Concepts: Effectively visualizing complex home features, community plans, and lifestyle benefits in an appealing and understandable manner for potential buyers.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to deepen expertise in After Effects, Premiere Pro, or explore new design software and tools.

• Industry-Specific Design: Learning the nuances of design within the real estate and homebuilding sectors, understanding target audience preferences and market trends.

• Motion Graphics Specialization: Developing advanced skills in animation, storytelling through motion, and potentially 3D visualization.

• Marketing Strategy Acumen: Gaining a broader understanding of marketing campaign planning and execution, allowing for more strategic design contributions.

📝 Enhancement Note: This role presents opportunities to grow by mastering versatile design skills and understanding the specific marketing needs of the homebuilding industry, with potential for specialization in high-demand areas like motion graphics.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a billboard advertisement from brief to final delivery. What are the key considerations?" (Focus on audience, message, legibility, production).

• "How do you ensure brand consistency across a wide range of marketing materials, from brochures to social media graphics?" (Discuss brand guidelines, style guides, asset management).

• "Walk me through a project where you had to create motion graphics for a marketing campaign. What was the objective, your approach, and the outcome?" (Highlight storytelling, software used, and impact).

• "Imagine we're launching a new community. What types of signage would you recommend, and how would you approach their design?" (Showcase understanding of site context, directional needs, and branding). Company & Culture Questions:

• "What do you know about UnionMain Homes and the current real estate market in Dallas?" (Demonstrate research and industry awareness).

• "How do you collaborate with marketing and sales teams to ensure your designs meet their objectives?" (Discuss communication, feedback integration, and understanding of sales goals).

• "Describe a time you received challenging feedback on your design. How did you handle it?" (Assess adaptability and problem-solving). Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or by showcasing your strongest, most relevant work first.

• Narrative: For each project, tell a story: the problem, your solution, your process, and the results. Emphasize your role and contributions.

• Visuals: Use high-resolution images and clear descriptions. For motion graphics, ensure embedded videos play smoothly.

• Conciseness: Be prepared to present your portfolio efficiently, focusing on the most impactful aspects of each project.

• Tailoring: Be ready to highlight specific projects that align directly with the responsibilities mentioned in the job description (e.g., signage, billboards, motion graphics).

📝 Enhancement Note: Prepare to discuss your design process in detail, demonstrate your proficiency with Adobe Creative Suite, and articulate how your work supports marketing and sales objectives, especially within the context of the real estate industry.

📌 Application Steps

To apply for this operations position:

• Submit your application through the application link provided on JazzHR.

• Tailor Your Resume: Highlight experience and skills directly relevant to graphic design for marketing and sales, emphasizing proficiency in Adobe Creative Suite, experience with print and digital production, and any specific mention of signage, billboards, or motion graphics.

• Curate Your Portfolio: Ensure your portfolio prominently features examples that align with the job description's requirements, particularly signage, large-format design, marketing collateral, and motion graphics. Be ready to discuss your process and results for each piece.

• Prepare Your Case Studies: For your portfolio, develop brief narratives for each project that explain the objective, your creative process, the tools used, and the outcomes. Quantify results where possible.

• Research UnionMain Homes: Familiarize yourself with their current communities, branding, and marketing efforts. Understand their target audience and the competitive landscape in the Dallas real estate market.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.