Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Topaz HR (Client of Topaz HR)

Location: Irvington, New Jersey, United States

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing / Manufacturing

Date Posted: April 30, 2026

Experience Level: 2-5 years

Remote Status: On-site

🚀 Role Summary

• Develop and execute creative visual assets for diverse marketing and sales initiatives, ensuring brand consistency and impact.

• Collaborate closely with sales, marketing, and product teams to translate business objectives into compelling visual narratives.

• Design a wide range of materials, from print collateral and digital ads to product presentations and branded merchandise.

• Drive brand recognition and customer engagement through innovative design solutions across multiple platforms.

• Maintain high standards of creative quality and project completion within established deadlines.

📝 Enhancement Note: While the job title is "Graphic Designer," the responsibilities and preferred qualifications strongly indicate a role that bridges creative design with Go-To-Market (GTM) support, particularly in areas like sales collateral, promotional campaigns, and branded merchandise. This suggests a need for design skills that directly contribute to sales enablement and brand strategy execution, aligning with aspects of marketing operations and GTM strategy.

📈 Primary Responsibilities

• Design and produce a variety of marketing collateral, including flyers, catalogs, brochures, social media graphics, digital advertisements, and promotional items.

• Create visually engaging sales enablement materials such as product presentations, mockups, and customer-facing collateral designed to support business development and sales objectives.

• Uphold and advance the company's brand identity, ensuring consistent application across all internal and external communications and marketing channels.

• Partner with cross-functional teams, including sales, marketing, and leadership, to conceptualize and deliver product visuals, client presentations, and bespoke branding solutions.

• Support website design elements and contribute to the visual consistency of digital campaigns and online brand presence.

• Prepare and design graphics and assets for trade shows, events, and various promotional activities.

• Develop product visuals and design concepts for apparel, uniforms, and other customized branded merchandise.

• Ensure all creative deliverables meet stringent quality standards, adhere to project deadlines, and align with strategic business goals.

• Continuously research and integrate current design trends, emerging tools, and new technologies to enhance creative output and efficiency.

📝 Enhancement Note: The responsibilities emphasize a direct link between design output and sales/marketing effectiveness. This implies that candidates should not only possess strong aesthetic skills but also understand how design contributes to lead generation, customer engagement, and brand perception within a GTM context. The mention of "sales collateral" and "product presentations" suggests a need for design that is not just visually appealing but also persuasive and informative for sales teams and potential clients.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Fine Arts, or a closely related field is preferred.

Experience: Minimum of 2 years of professional graphic design experience, with a demonstrated track record in creating impactful visual assets.

Required Skills:

• Advanced proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign, is essential for daily design tasks.

• Strong understanding and application of fundamental design principles, including typography, color theory, layout composition, and visual hierarchy.

• Proven ability to design compelling materials for both print and digital mediums, covering marketing collateral and branding applications.

• Excellent communication skills, enabling effective collaboration with diverse teams and stakeholders.

Preferred Skills:

• Experience with video editing software and techniques for creating dynamic visual content.

• Familiarity with social media design best practices and platform-specific content creation.

• Basic understanding of web design principles and how to create assets optimized for online platforms.

• Experience in industries such as apparel, promotional products, manufacturing, or branded merchandise is highly advantageous.

• Knowledge of customization processes like embroidery, screen printing, or other apparel decoration techniques.

📝 Enhancement Note: The preference for experience in specific industries like apparel, promotional products, and manufacturing, along with knowledge of customization processes, suggests that the client is likely involved in producing or selling physical goods where branding and customization are key. This is a critical differentiator for operations professionals, as it implies the need for designers who understand production constraints and can create designs suitable for these specific manufacturing methods, impacting the efficiency and effectiveness of GTM campaigns involving physical products.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of projects demonstrating proficiency in print design (brochures, flyers, catalogs), digital design (social media graphics, web banners, digital ads), and branding (logos, brand guidelines).

• Include case studies or examples of sales collateral and product presentations that highlight how design supported specific sales or marketing objectives.

• Demonstrate experience in creating product visuals and designs for apparel, uniforms, or branded merchandise, ideally with context on the intended application (e.g., embroidery, screen print).

Process Documentation:

• While not explicitly required, candidates who can articulate their design process—from brief interpretation and concept development to final execution and stakeholder feedback—will be highly valued.

• Be prepared to discuss how you manage project timelines, incorporate revisions, and ensure quality control in your design workflow.

📝 Enhancement Note: For a graphic design role supporting sales and marketing, the portfolio is paramount. It should not only display aesthetic talent but also the ability to create designs that serve a strategic purpose. The emphasis on "sales collateral," "product presentations," and "promotional campaigns" means candidates should highlight projects that demonstrate an understanding of GTM objectives and how design contributes to sales enablement and brand perception. Demonstrating a clear, repeatable design process will be crucial for operations professionals evaluating workflow efficiency and project management capabilities.

💵 Compensation & Benefits

Salary Range: $65,000 - $95,000 USD per year.

Benefits:

• Comprehensive health insurance (medical, dental, vision), typical for full-time roles.

• Paid time off (PTO), including vacation, sick days, and holidays.

• Potential for professional development and training opportunities.

• Opportunity to contribute to a growing organization and make a visible impact on brand presence.

• Collaborative work environment focused on creative excellence and client success.

Working Hours: Standard full-time schedule, approximately 40 hours per week, with potential for flexibility based on project needs, though the role is on-site.

📝 Enhancement Note: The provided salary range of $65,000 - $95,000 USD annually for a Graphic Designer with 2-5 years of experience in the Irvington, NJ area is competitive. Research indicates that for this region and experience level, this range aligns with industry standards. Benefits are standard for a full-time position, but candidates should inquire about specific details, especially regarding professional development which is key for operations roles focused on skill enhancement.

🎯 Team & Company Context

🏢 Company Culture

Industry: The client operates within a sector that requires strong branding and visual storytelling to drive sales and customer engagement. Given the emphasis on apparel, promotional products, manufacturing, and branded merchandise, the industry likely involves B2B sales and marketing where tangible products are central. This could span sectors like promotional products, corporate apparel, manufacturing support, or event services.

Company Size: While specific numbers aren't provided, the description "growing organization" suggests a dynamic environment, potentially a mid-sized company or a rapidly expanding small business. This implies opportunities for direct impact and involvement in shaping processes.

Founded: The founding date is not specified, but the focus on growth and established branding suggests an organization that has moved beyond its startup phase and is now optimizing its market presence.

Team Structure:

• The Graphic Designer will likely be part of a marketing or creative team, reporting to a Marketing Manager, Creative Director, or similar leadership role.

• Close collaboration is expected with sales teams, leadership, and potentially product development or operations staff involved in merchandising.

Methodology:

• The company emphasizes delivering high-quality products and exceptional service, driven by strong branding and creative excellence.

• Design work is expected to directly support sales initiatives and marketing efforts, indicating a results-oriented approach to creative output.

• Innovation and visual storytelling are key components of their strategy to maintain market presence and support business growth.

Company Website: http://www.topazhr.com (This is the URL for the recruiting agency, Topaz HR, not the client company. The client's name will be disclosed during the interview process.)

📝 Enhancement Note: The context suggests a company that values tangible outputs and direct contributions to sales. For operations professionals, this means understanding that design is not just an aesthetic function but a critical component of the sales enablement and product marketing engine. The "growing organization" aspect implies a need for adaptability and a proactive approach to process improvement.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an intermediate-level Graphic Designer (2-5 years experience). It requires independent execution of design tasks and collaboration with various departments to achieve business objectives. The role is crucial for operationalizing marketing and sales strategies through visual content.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Creative Lead, or Brand Manager. This position involves significant interaction with sales and leadership teams, providing exposure to different facets of the business operations.

Operations Impact: The Graphic Designer's work directly impacts the company's brand perception, sales collateral effectiveness, and overall market presence. High-quality, strategically aligned designs can enhance lead generation, customer engagement, and sales conversion rates, thereby contributing significantly to revenue operations.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design areas like apparel graphics, digital advertising, or packaging design, depending on project focus.

• Cross-Functional Exposure: Potential to gain insights into sales enablement processes, marketing campaign strategy, and product development cycles, enhancing overall GTM understanding.

• Process Improvement: As a "growing organization," there may be opportunities to help define or refine design workflows, asset management, and brand guideline implementation.

• Leadership Potential: With proven success and expanded responsibilities, there could be a path toward a Senior Graphic Designer role or potentially a Creative Lead position in the future.

📝 Enhancement Note: For operations-minded candidates, this role offers a chance to understand the practical application of design within a GTM strategy. Growth opportunities lie not just in design skills but also in understanding how creative assets drive business outcomes, which is key for career progression in operations-adjacent roles.

🌐 Work Environment

Office Type: The role is on-site in Irvington, NJ, suggesting a traditional office environment. The nature of the company (growing, potentially in manufacturing/promotional products) might mean a blend of office space and potentially manufacturing or warehouse proximity, though the primary role is design-focused.

Office Location(s): Irvington, New Jersey, providing accessibility to local talent and potentially business hubs in the broader New Jersey/New York metropolitan area.

Workspace Context:

• The environment is expected to be collaborative, requiring close interaction with sales, marketing, and leadership teams.

• Access to necessary design software and hardware (Adobe Creative Suite) is implied.

• The role demands creativity within a structured environment, balancing artistic expression with business objectives and brand guidelines.

• Opportunities to contribute to tangible product designs (apparel, promotional items) can make the work environment more dynamic and rewarding for those who enjoy seeing their designs in physical form.

Work Schedule: A standard full-time schedule of approximately 40 hours per week is expected. While on-site, there may be some flexibility for managing project deadlines, but the core hours will be standard business operating times.

📝 Enhancement Note: The on-site requirement suggests a preference for in-person collaboration and team integration, which can be beneficial for operations professionals who thrive on direct communication and immediate feedback loops. The potential for working with physical product designs adds a unique dimension to the work environment, connecting design efforts directly to tangible outputs.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess basic qualifications, design skills, and relevant experience.

• Portfolio Review & Skills Assessment: A deeper dive into the candidate's portfolio, discussing specific projects, design choices, and problem-solving approaches. This may include a skills test or a design challenge.

• Team/Hiring Manager Interview: Discussion of experience, collaboration style, understanding of GTM objectives, and cultural fit. Questions will likely focus on how design supports business goals.

• Final Interview: Potential discussion with senior leadership to assess strategic alignment and long-term potential.

Portfolio Review Tips:

• Showcase Relevance: Prioritize projects that align with the job description's emphasis on sales collateral, marketing materials, branding, and apparel/promotional product design.

• Tell the Story: For each project, be prepared to explain the brief, your design process, the challenges faced, how you overcame them, and the impact of your design (e.g., increased engagement, improved sales support).

• Quantify Impact: If possible, include metrics or results related to your designs (e.g., "This brochure design contributed to a 15% increase in inquiries for product X," or "Social media graphics designed for campaign Y saw a 20% higher engagement rate").

• Highlight Technical Skills: Demonstrate proficiency in Adobe Creative Suite and any other relevant software (video editing, web design tools).

• Brand Consistency: Include examples that show your ability to adhere to and evolve brand guidelines.

Challenge Preparation:

• Be ready for a design challenge that may involve creating a piece of marketing collateral, a social media graphic, or a mockup based on a provided brief.

• Focus on demonstrating efficiency, creativity, and an understanding of the target audience and business objectives within the given timeframe.

• Practice articulating your design decisions clearly and concisely, explaining how your choices support the project's goals.

📝 Enhancement Note: For operations-focused candidates, framing portfolio pieces and interview responses around process, efficiency, and measurable impact will be key. Highlight how your design process leads to consistent, high-quality outputs that support sales and marketing objectives, demonstrating a strategic mindset beyond just aesthetics.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign are explicitly required. Proficiency in these is non-negotiable.

• Design Software: Familiarity with other design tools may be beneficial, though not explicitly listed.

Analytics & Reporting:

CRM & Automation:

• No specific CRM or automation tools are mentioned for this role. However, understanding how marketing assets are deployed through marketing automation platforms or CRM systems could be a plus.

📝 Enhancement Note: The explicit requirement for Adobe Creative Suite (Photoshop, Illustrator, InDesign) is critical. Candidates should be prepared to discuss their experience and workflow with these tools in detail. For operations professionals, understanding how design assets are managed, version controlled, and deployed efficiently is also important, even if not directly using specific management tools for this role.

👥 Team Culture & Values

Operations Values:

• Quality & Excellence: A commitment to delivering high-quality products and exceptional service through creative excellence.

• Brand Integrity: Strong emphasis on maintaining and evolving a consistent and impactful brand identity across all touchpoints.

• Customer Focus: Designs are intended to enhance customer engagement and support sales initiatives, reflecting a customer-centric approach.

• Innovation & Adaptability: A drive for innovation in visual storytelling and staying current with design trends indicates a value placed on continuous improvement and adaptation.

Collaboration Style:

• Cross-Functional Integration: The role requires close collaboration with sales, marketing, and leadership teams, suggesting a culture that values teamwork and integrated efforts.

• Feedback & Iteration: Expect a process that involves receiving feedback from various stakeholders to refine designs and ensure they meet business objectives.

• Efficiency & Deadlines: The ability to work in a fast-paced environment and manage shifting priorities points to a culture that values productivity and timely delivery.

📝 Enhancement Note: Operations professionals should look for alignment with values that emphasize measurable results, process efficiency, and strong cross-functional communication. The focus on "customer engagement" and "sales initiatives" suggests that design is viewed as a tool to drive business outcomes, aligning well with operational goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Guidelines: The primary challenge will be to produce innovative and engaging designs while strictly adhering to established brand identity and marketing objectives.

• Managing Multiple Stakeholder Needs: Effectively integrating feedback and requirements from various departments (sales, marketing, leadership) can be complex and requires strong communication and project management skills.

• Meeting Fast-Paced Demands: In a "growing organization," the pace can be dynamic, requiring the ability to manage multiple projects simultaneously and adapt to shifting priorities without compromising quality.

• Designing for Diverse Applications: Creating effective visuals for a wide range of outputs, from print brochures and digital ads to product mockups and apparel, demands versatility and adaptability.

Learning & Development Opportunities:

• Industry Trends: Opportunity to stay abreast of the latest design trends, software updates, and digital marketing strategies.

• Specialized Design Skills: Potential to develop expertise in niche areas such as apparel customization, promotional product design, or advanced digital asset creation.

• GTM Strategy Insight: Gaining a deeper understanding of how graphic design directly supports sales enablement, marketing campaigns, and overall business growth strategies.

• Process Refinement: As the company grows, there may be opportunities to contribute to the development and optimization of design workflows and asset management systems.

📝 Enhancement Note: For operations-minded candidates, framing these challenges as opportunities for process improvement and efficiency gains will be beneficial. For example, improving brand guideline adherence can streamline future design work, and managing stakeholder feedback can be optimized through clear communication protocols.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a new piece of marketing collateral from initial brief to final delivery. How do you ensure it meets both creative and business objectives?" (Focus on process, stakeholder management, and objective alignment.)

• "How do you approach maintaining brand consistency across a wide range of materials, from digital ads to print catalogs and apparel?" (Highlight understanding of brand guidelines and systematic application.)

Company & Culture Questions:

• "What interests you about our company and this specific role, given our focus on branding and supporting sales initiatives?" (Research the client's industry and tailor your response.)

• "How do you handle constructive criticism or feedback on your designs from team members or clients?" (Demonstrate adaptability and a collaborative spirit.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each key project, explain the problem, your solution (design), and the result. Use a clear, concise story arc.

• Quantify Results: Whenever possible, use data or metrics to illustrate the success of your designs (e.g., increased conversion rates, engagement metrics, sales inquiries).

• Highlight Process: Be ready to discuss your workflow, the tools you used, and how you managed iterations and feedback. This demonstrates operational efficiency.

• Tailor to the Role: Emphasize projects that showcase experience with print, digital, branding, and especially apparel or promotional product design, as per the job description.

📝 Enhancement Note: Operations professionals should emphasize their ability to execute tasks efficiently, manage projects effectively, and understand how their work contributes to broader business goals. Demonstrating a systematic approach to design and problem-solving will resonate well.

📌 Application Steps

To apply for this operations-adjacent design position:

• Submit your application through the provided link on the JazzHR platform.

• Portfolio Customization: Ensure your portfolio prominently features projects demonstrating skills in print, digital, branding, and especially apparel/promotional product design. Highlight case studies where your designs directly supported sales or marketing objectives.

• Resume Optimization: Tailor your resume to emphasize your 2+ years of professional experience, proficiency in Adobe Creative Suite, and any relevant industry experience (apparel, manufacturing, etc.). Use keywords from the job description like "sales collateral," "brand identity," and "promotional campaigns."

• Interview Preparation: Practice articulating your design process, preparing specific examples of how your work has driven business results, and researching the client's industry to understand their market challenges and opportunities.

• Company Research: Gather information about the client's industry (promotional products, apparel, manufacturing) and their potential market position to better tailor your responses during interviews and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.