Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: The Grace Company

Location: West Jordan, Utah, United States

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing / Manufacturing

Date Posted: August 05, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Develop visually compelling and strategically aligned graphics to drive engagement and support business objectives within the quilting and sewing industry.

• Design a diverse range of marketing collateral for digital, print, and event platforms, ensuring brand consistency and a strong marketing focus.

• Collaborate effectively within a multidisciplinary marketing team, contributing creative ideas and executing designs from concept to completion.

• Utilize expertise in Adobe Creative Suite and other design tools to produce high-quality assets for websites, social media, advertising, branding, and packaging.

📈 Primary Responsibilities

• Design engaging graphics for website content, landing pages, and digital marketing campaigns, optimizing for user experience and conversion.

• Create visually appealing and impactful social media graphics and campaign assets that resonate with the creative community and drive engagement.

• Develop comprehensive design solutions for trade shows and events, including booth graphics, signage, and promotional collateral that enhance brand presence.

• Produce eye-catching advertisements for both digital and print media, ensuring alignment with brand messaging and marketing goals.

• Contribute to branding initiatives and packaging design, maintaining a cohesive and attractive brand identity across all product touchpoints.

• Support internal marketing and product teams by creating necessary visual assets for various projects and initiatives.

• Collaborate closely with content creators, video specialists, event coordinators, and marketing strategists to ensure integrated campaign execution.

• Report directly to the Brand Manager, receiving clear guidance and contributing to strategic brand development.

📝 Enhancement Note: The responsibilities emphasize a strong marketing orientation, indicating this role is not just about aesthetics but about driving business outcomes through design. The mention of "sellable" graphics and supporting "business goals" highlights the need for a designer who understands marketing strategy and ROI.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field is typically expected for roles with 2-4 years of experience. Equivalent practical experience will also be considered.

Experience: 2-4 years of professional graphic design experience, with a preference for candidates who have worked in marketing, branding, or within a product-focused industry.

Required Skills:

• Proficiency in Adobe Creative Suite, including Illustrator, Photoshop, and InDesign.

• Demonstrated ability to create marketing-focused design assets, such as advertisements, social media content, packaging, and event materials.

• Strong understanding of design principles, typography, color theory, and visual hierarchy.

• Ability to translate marketing objectives and brand guidelines into effective visual communications.

• Excellent communication and interpersonal skills for effective collaboration with cross-functional teams and stakeholders.

• Proven ability to manage multiple projects simultaneously, meet deadlines, and maintain a high level of attention to detail. Preferred Skills:

• Experience with motion graphics software (e.g., After Effects) for creating dynamic visual content.

• Proficiency in photo editing and manipulation techniques.

• Familiarity with packaging design principles and production processes.

• Basic understanding of UI/UX principles for web and digital product design.

• Knowledge of the quilting and sewing industry is a plus.

📝 Enhancement Note: The "Nice to Have" section provides clear indicators of desired advanced skills. Candidates with experience in motion graphics, packaging, and UI/UX should highlight these prominently, as they suggest opportunities for broader creative contribution and potential specialization.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 2-4 years of marketing-focused design work.

• Examples must clearly demonstrate successful application of graphic design principles to achieve specific marketing objectives (e.g., increased engagement, brand awareness, lead generation).

• Include diverse project types such as digital ads, social media campaigns, trade show collateral, packaging designs, and branding elements.

• High-quality visuals and clear, concise descriptions for each project, explaining the design challenge, your role, the process, and the outcome.

• Showcase proficiency in Adobe Creative Suite tools through the quality and variety of work presented. Process Documentation:

• Be prepared to discuss your design process, from initial concept and client brief interpretation to final asset delivery.

• Demonstrate an understanding of iterative design processes, including feedback incorporation and revisions.

• Ability to articulate how you ensure brand consistency and adherence to marketing strategies throughout the design lifecycle.

• Showcase how you manage project timelines and deliverables efficiently within a team environment.

📝 Enhancement Note: The emphasis on "marketing-focused design" and demonstrating "successful application... to achieve specific marketing objectives" means the portfolio should go beyond just aesthetics. Candidates need to articulate the strategic thinking and business impact behind their designs, not just the visual execution.

💵 Compensation & Benefits

Salary Range: $50,000 - $60,000 per year.

• Methodology: This range is provided directly in the job description. For West Jordan, Utah (a suburban area near Salt Lake City), this salary range aligns with mid-level Graphic Designer roles, especially considering the stated experience level (2-4 years). Cost of living in the Salt Lake City metropolitan area is generally moderate compared to major coastal cities, making this range competitive for the region and experience.

Benefits:

• 401k retirement savings plan

• Comprehensive health insurance

• Dental insurance

• Vision insurance

• Accrued Sick Time

• 10 days of Paid Time Off (PTO)

• 6 paid holidays

• 2 floating holidays

Working Hours: Full-time, typically 40 hours per week. As an on-site role, standard office hours are expected, though flexibility may be available depending on project demands and team coordination.

📝 Enhancement Note: The benefits package is robust, including retirement savings, comprehensive health coverage, and a reasonable amount of PTO, which are attractive perks for a full-time, on-site position. The inclusion of floating holidays is a thoughtful addition.

🎯 Team & Company Context

🏢 Company Culture

Industry: The Grace Company operates within the quilting and sewing industry, a niche but passionate market focused on craft, creativity, and high-quality materials. This implies a company culture that values craftsmanship, innovation in tools and materials, and a deep understanding of its maker community.

Company Size: The job description implies a mid-sized company with a dedicated marketing department, likely falling into the 50-250 employee range based on the structure described (marketing team, Brand Manager). This size typically offers a balance between the resources of a larger corporation and the agility and close-knit feel of a smaller business.

Founded: The company was founded at an unspecified date but has established itself as a leader in its industry. This suggests a stable organization with a history and established market presence, likely fostering a culture of reliability and expertise.

Team Structure:

• The Graphic Designer will be part of a larger, dynamic marketing team.

• This team includes specialists in content, video, and events, indicating a multidisciplinary approach to marketing efforts.

• The Graphic Designer will report directly to the Brand Manager, suggesting a clear reporting line and opportunities for direct mentorship and strategic alignment.

• Collaboration is highlighted as a key aspect, implying a team-first environment where idea-sharing and mutual support are encouraged. Methodology:

• Data-Driven Design: While not explicitly stated, the emphasis on "sellable" graphics and supporting "business goals" suggests that design decisions are informed by marketing objectives and potentially performance metrics.

• Collaborative Workflow: The role is positioned within a team, indicating a workflow that involves input and collaboration from various marketing specialists and direct reporting to the Brand Manager.

• Brand Consistency: A core methodology will be maintaining and evolving the brand's visual identity across all platforms, ensuring a cohesive and recognizable presence in the quilting and sewing market.

Company Website: https://graceframe.com

📝 Enhancement Note: Understanding the "quilting and sewing industry" is crucial. The company likely values creativity, quality, and community. The marketing team's structure suggests a need for designers who can integrate their work with other marketing functions like content and video.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer. It requires 2-4 years of experience, a solid portfolio demonstrating marketing acumen, and the ability to work independently on assigned projects while also collaborating within a team. The responsibilities indicate a contributor role with significant creative input.

Reporting Structure: The designer reports directly to the Brand Manager. This offers a direct line of communication for creative direction, feedback, and career development discussions, providing focused mentorship.

Operations Impact: The Graphic Designer's impact is directly tied to supporting marketing and business goals. This includes enhancing brand perception, driving engagement through compelling visuals, supporting product launches, and contributing to the overall effectiveness of marketing campaigns and trade show presence. Their work directly influences how the brand is perceived by its target audience and contributes to sales enablement.

Growth Opportunities:

• Skill Specialization: Opportunities to deepen expertise in preferred areas such as motion graphics, advanced photo editing, packaging design, or UI/UX through project involvement and potential training.

• Brand Strategy Contribution: As experience grows, the designer may have opportunities to contribute more significantly to brand strategy and creative direction, moving beyond execution to conceptualization.

• Leadership Potential: With proven success and demonstrated leadership qualities within the team, there could be pathways toward senior designer roles or even creative lead positions in the future, especially within a growing company.

• Industry Expertise: Developing specialized knowledge within the quilting and sewing industry can position the designer as a valuable asset, potentially leading to more impactful projects and responsibilities.

📝 Enhancement Note: The direct reporting to the Brand Manager is a significant point for career growth. It suggests a clear path for mentorship and visibility within the marketing leadership. The "Working Genius" framework mentioned in the original description also hints at a culture that values understanding individual strengths for team and individual development.

🌐 Work Environment

Office Type: This is an on-site role, meaning the designer will work from The Grace Company's physical office location in West Jordan, Utah. This environment is conducive to in-person collaboration, spontaneous brainstorming, and direct interaction with colleagues.

Office Location(s): The office is located at 6748 S Redwood Rd, West Jordan, UT 84084. This is a suburban location within the Salt Lake City metropolitan area, accessible by major roadways.

Workspace Context:

• The workspace is designed for collaboration within a multidisciplinary marketing team. Expect opportunities for direct interaction with content creators, video specialists, and event planners.

• Access to necessary design tools and technology, including Adobe Creative Suite, is expected. The environment likely supports a creative workflow with standard office amenities.

• Opportunities for team interaction will be frequent, fostering a supportive and communicative atmosphere as described by the company's "team-first" culture.

Work Schedule: The role is full-time, typically 40 hours per week. As an on-site position, standard business hours are expected, facilitating seamless collaboration with the rest of the marketing team and Brand Manager.

📝 Enhancement Note: The emphasis on "in-person" and "on-site" work is critical. Candidates should be prepared for a traditional office environment and understand the benefits of direct, face-to-face collaboration inherent in such a setup.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Candidates will submit resumes and portfolios. The portfolio is key to demonstrating marketing-focused design skills and creativity.

• Screening Interview: Likely a call with HR or the hiring manager to discuss experience, qualifications, and cultural fit. Be ready to articulate your design philosophy and why you're interested in The Grace Company.

• Portfolio Presentation & Skills Assessment: Candidates will likely be asked to present their portfolio, explaining specific projects, their design process, and how their work achieved marketing objectives. This may include a design challenge or a case study discussion.

• Team/Manager Interview: Further discussion with the Brand Manager and potentially other marketing team members to assess collaboration style, problem-solving abilities, and alignment with team dynamics.

• Final Interview: May involve senior leadership or a final confirmation of fit.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest, most relevant projects that highlight marketing-focused design, creativity, and your ability to meet business goals.

• Tell a Story: For each project, clearly articulate the challenge, your role, the creative process (including tools used), and the measurable results or impact. Use visuals effectively to showcase your work.

• Highlight Marketing Acumen: Emphasize how your designs supported specific marketing objectives (e.g., increased engagement, brand recall, conversions).

• Showcase Versatility: Include examples from different platforms (web, social, print, events, packaging) to demonstrate your range.

• Address "Nice-to-Haves": If you have motion graphics, UI/UX, or packaging experience, ensure these are represented and be ready to discuss them.

Challenge Preparation:

• Be prepared for a design challenge that might involve creating a graphic for a specific marketing scenario (e.g., a social media post for a new product, a banner ad).

• Practice articulating your design decisions clearly and concisely, focusing on how your choices align with marketing goals and brand guidelines.

• Be ready to discuss your process for handling feedback and revisions.

📝 Enhancement Note: The interview process heavily relies on the portfolio. Candidates must be prepared to not just show their work but to "sell" it by explaining the strategic thinking and business impact behind each design. The "Working Genius" framework mentioned earlier might also be incorporated into team fit discussions.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency expected in Illustrator, Photoshop, and InDesign for creating a wide range of graphics.

• Motion Graphics Software (Preferred): Tools like Adobe After Effects may be used for creating animated graphics for digital campaigns.

• Photo Editing Software: Advanced photo manipulation and retouching skills will be beneficial.

Analytics & Reporting:

• While not a primary focus for this role, an understanding of how design impacts analytics (e.g., website click-through rates, social media engagement metrics) is valuable. Familiarity with basic analytics dashboards (e.g., Google Analytics, social media platform insights) would be a plus. CRM & Automation:

• No specific CRM or automation tools are mentioned as primary requirements for this design role, but an awareness of how marketing assets are deployed through these systems could be beneficial.

📝 Enhancement Note: The core requirement is mastery of Adobe Creative Suite. The "Nice to Have" skills in motion graphics and photo editing point to potential areas where the company is looking to expand its creative capabilities.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce fresh, imaginative designs that capture attention and convey brand messages effectively.

• Marketing Focus: A commitment to creating graphics that are not just aesthetically pleasing but also strategically aligned with business goals and designed to "sell."

• Collaboration & Teamwork: A strong emphasis on working together, sharing ideas, and supporting team members to achieve collective success. The "team-first" environment is paramount.

• Tenacity & Follow-Through: The dedication to see design projects through from initial concept to final, polished execution, ensuring quality and completion.

• Brand Stewardship: A responsibility to maintain and enhance the brand's visual identity across all touchpoints.

Collaboration Style:

• Cross-Functional Integration: The designer will work closely with content, video, and event specialists, requiring effective communication and integration of visual assets into broader marketing campaigns.

• Feedback Exchange: An open culture for sharing and receiving constructive feedback on designs to ensure the best possible outcomes.

• Idea Sharing: Encouragement of brainstorming and idea exchange within the marketing team to foster innovation and collective problem-solving.

📝 Enhancement Note: The "Working Genius" framework (Invention, Galvanizing, Tenacity) provides specific insights into desired team behaviors. Candidates who can demonstrate these traits in their work style and past experiences will likely resonate well with the company culture.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Marketing Objectives: The primary challenge will be to consistently produce innovative designs that also serve specific, measurable marketing goals and drive sales.

• Multi-Platform Design Demands: Managing design requirements across a diverse range of platforms (web, social, print, events, packaging) requires adaptability and efficiency.

• Industry Niche: Deeply understanding and effectively designing for the specific aesthetics and preferences of the quilting and sewing community.

• Rapid Project Turnaround: Potentially working on multiple projects with varying deadlines requires strong time management and prioritization skills.

Learning & Development Opportunities:

• Skill Enhancement: Opportunities to develop preferred skills like motion graphics, advanced photo editing, and UI/UX through hands-on project experience.

• Industry Immersion: Gaining deep knowledge of the quilting and sewing market, its trends, and its audience, which can lead to more impactful and specialized design contributions.

• Creative Strategy Involvement: Potential to grow into roles where more input is provided on creative strategy and campaign conceptualization, moving beyond pure execution.

• Mentorship: Direct mentorship from the Brand Manager can provide guidance on career progression and skill development within the marketing and design fields.

📝 Enhancement Note: The challenges are framed with an eye toward growth. For instance, balancing creativity with marketing objectives is a challenge that, when overcome, leads to greater strategic design impact.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to create graphics for a marketing campaign with a specific sales goal. What was your process, and what were the results?" (Focus on demonstrating marketing acumen and ROI).

• "How do you approach balancing creative freedom with strict brand guidelines and marketing objectives?" (Prepare examples showing your ability to innovate within constraints).

• "Walk me through your process for designing a trade show booth or event collateral. What factors do you consider?" (Showcase your understanding of event design and brand presence). Company & Culture Questions:

• "What interests you about The Grace Company and the quilting/sewing industry?" (Research the company's products, history, and target audience).

• "How do you contribute to a team-first environment? Can you give an example of a successful collaboration?" (Highlight your communication, teamwork, and problem-solving skills).

• "How do you stay updated on design trends and adapt them to a specific industry like ours?" (Showcase your proactivity and industry awareness). Portfolio Presentation Strategy:

• Structure Your Narrative: Begin with an overview of your portfolio, then dive into 3-5 key projects. For each project, clearly state the objective, your role, the problem, your solution (design), and the outcome (results/impact).

• Quantify Success: Use numbers and data whenever possible to demonstrate the effectiveness of your designs (e.g., "increased click-through rate by X%," "resulted in Y leads").

• Showcase Process: Briefly explain your design process for each project, highlighting key decisions and how you leveraged specific Adobe Creative Suite tools.

• Be Ready for Live Design: Some companies may present a small design challenge during the interview; be prepared to think on your feet and articulate your approach.

📝 Enhancement Note: The interview preparation focuses on demonstrating a blend of creative skill and business understanding. Candidates should be ready to connect their design work directly to marketing outcomes and show how they embody the company's values of creativity, tenacity, and teamwork.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your resume and a link to your online portfolio through the provided application link.

• Portfolio Customization: Ensure your portfolio prominently features marketing-focused design work, including examples of digital ads, social media content, event materials, and packaging. Tailor your project descriptions to highlight the business objectives your designs supported.

• Resume Optimization: Update your resume to clearly state your years of experience and highlight proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign). Use keywords from the job description such as "marketing design," "branding," "packaging design," and "collaboration."

• Interview Preparation: Practice articulating your design process, your understanding of marketing objectives, and your collaborative working style. Prepare to discuss specific projects from your portfolio in detail, focusing on outcomes and impact.

• Company Research: Familiarize yourself with The Grace Company's products, brand aesthetic, and target audience within the quilting and sewing industry. Understand their current marketing efforts by reviewing their website and social media presence.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.