Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: The Aaron's Family of Companies (BrandsMart USA)

Location: Fort Lauderdale, FL

Job Type: Full-Time

Category: Marketing Operations / Creative Services

Date Posted: 2026-06-22

Experience Level: Mid-Level (2-4 years)

Remote Status: On-site

🚀 Role Summary

• Drive the visual strategy and execution of high-impact creative assets across digital, print, and in-store channels to support promotional campaigns and brand messaging.

• Develop engaging and conversion-focused designs for email, social media, video, and large-format print, ensuring brand consistency across all retail touchpoints.

• Support daily creative production needs, contributing to a fast-paced retail marketing environment.

• Collaborate closely with the Senior Graphic Designer and Marketing team to bring promotional strategies and visual identity to life.

• Gain specialized expertise in retail, promotional, and omnichannel design within a dynamic consumer electronics and appliance sector.

📝 Enhancement Note: This role is positioned within a retail environment focused on consumer electronics and appliances, requiring a strong understanding of promotional marketing and omnichannel execution. The emphasis on "conversion-focused creative" suggests a need for designs that not only look good but also drive sales and customer engagement.

📈 Primary Responsibilities

• Design and adapt creative assets for key promotional campaigns, weekly offers, and financing programs, ensuring accurate pricing and product representation.

• Produce visual content for a variety of channels including email, website banners, paid media, direct mail, and in-store signage, maintaining brand consistency.

• Execute layout updates, pricing adjustments, and product swaps efficiently and accurately under tight deadlines.

• Develop mobile-responsive and visually compelling email creatives, optimizing for readability, performance, and cross-device compatibility.

• Design and prepare print-ready files for various collateral, adhering to strict specifications for bleeds, crop marks, color profiles (CMYK), and resolution.

• Create motion graphics and edit short-form video content for social media platforms (Instagram, Facebook, Reels, TikTok-style), focusing on pacing, engagement, and brand alignment.

• Manage assigned projects from concept to final delivery, ensuring timely and high-quality output for both digital and print assets.

• Collaborate with Marketing, Media, and Operations teams to align creative with campaign objectives and operational requirements.

• Maintain organized, version-controlled file structures for all print and digital assets.

• Stay updated on social media trends, emerging video formats, and digital design best practices to inform creative output.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can operate effectively in a high-volume, fast-paced retail marketing setting. The emphasis on "conversion-focused creative" and "omnichannel production" implies a strategic approach to design, where visual appeal is balanced with performance metrics.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for roles with this experience level and scope.

Experience: 2-4 years of professional graphic design experience, with a strong preference for experience in retail, e-commerce, or promotional environments.

Required Skills:

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Figma for comprehensive design creation and manipulation.

• Demonstrated ability to create print-ready files, understanding and implementing specifications for bleeds, CMYK color profiles, resolution, and vendor requirements.

• Working knowledge of light video editing tools such as Adobe Premiere Pro, CapCut, or Canva, capable of producing engaging short-form video content.

• Familiarity with email design best practices, including mobile responsiveness, layout hierarchy, and basic HTML structure constraints (no coding required).

• Strong understanding of visual hierarchy, typography, and layout design principles to enhance readability and drive conversions.

• Meticulous attention to detail, particularly concerning pricing accuracy, layout consistency, and brand alignment across all creative assets.

• Proven ability to manage multiple projects simultaneously in a deadline-driven environment, prioritizing tasks effectively.

• Excellent collaboration and communication skills to work effectively with cross-functional teams and stakeholders.

• Ability to adapt creative solutions based on feedback and performance insights. Preferred Skills:

• Experience with Zeta Global or similar Email Service Providers (ESPs) for email campaign deployment and QA.

• Proficiency in creating motion graphics and animated assets for digital platforms.

• Familiarity with design systems and brand guidelines to ensure consistent visual identity.

• Understanding of performance marketing principles and how design impacts conversion rates.

• Experience in large-format and out-of-home (OOH) design execution.

📝 Enhancement Note: The "preferred skills" suggest that candidates with direct experience in retail marketing technology (like Zeta Global) and a deeper understanding of performance metrics will have a competitive edge. The emphasis on Figma as an alternative to Adobe Creative Suite indicates a modern design workflow.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 2-4 years of design work, with a strong emphasis on retail, promotional, and e-commerce projects.

• Demonstrate a range of design capabilities, including but not limited to: promotional campaign graphics, email layouts, social media content (static and motion), direct mail pieces, and in-store signage.

• Include examples of how design has supported specific campaign objectives, such as driving traffic, increasing sales, or promoting financing offers.

• Showcase the ability to adapt creative across multiple channels (omnichannel execution).

• Highlight projects where attention to detail, accurate pricing, and brand consistency were critical. Process Documentation:

• Examples of workflow management for high-volume creative production, demonstrating efficiency and organization.

• Case studies or project descriptions that illustrate the process of taking a design from brief to final delivery, including feedback incorporation.

• Visual examples of print file setup, demonstrating understanding of technical specifications (bleeds, CMYK, resolution).

• Demonstrations of mobile-first or mobile-responsive design principles applied to email or digital assets.

📝 Enhancement Note: For this role, the portfolio is paramount. It needs to clearly articulate the candidate's ability to deliver effective, on-brand creative within the specific context of retail promotions and omnichannel marketing. Demonstrating an understanding of the production lifecycle for both digital and print assets is crucial.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Designer with 2-4 years of experience in Fort Lauderdale, FL, the estimated salary range is $55,000 - $70,000 per year. This estimate considers the cost of living in the region, the demand for creative talent in retail marketing, and the specific responsibilities outlined.

Benefits:

• Comprehensive Medical, Dental, and Vision Insurance plans.

• Generous Paid Time Off (PTO), including vacation days, sick days, and holidays.

• 401(k) plan with employer contribution matching to support long-term financial goals.

• Employee Purchase Program offering exclusive discounts on BrandsMart products.

• Employee Assistance Program (EAP) providing confidential support services.

• Life and Disability Insurance coverage for added security.

• Pay on Demand service for immediate access to earned wages.

• Physical and Financial Well-being Programs to support overall employee health.

Working Hours: This is a full-time, on-site position. Standard working hours are likely 40 hours per week, typically Monday through Friday, with potential for occasional extended hours or weekend work during peak promotional periods.

📝 Enhancement Note: The salary range is an estimate based on typical compensation for a mid-level Graphic Designer in the Fort Lauderdale area, factoring in the retail industry and the specific skill set required. The benefits package is extensive, reflecting a commitment to employee well-being and financial security.

🎯 Team & Company Context

🏢 Company Culture

Industry: Consumer Electronics and Appliance Retail. BrandsMart USA operates within a highly competitive retail landscape, requiring agile marketing and creative strategies to drive sales and maintain market share. The focus on "lowest prices" and "favorite brands" highlights a customer-centric, value-driven approach.

Company Size: The Aaron's Family of Companies is a large organization, with BrandsMart USA being a significant retail presence. This suggests a structured corporate environment with established processes and a dedicated marketing department.

Founded: BrandsMart USA has over 45 years of retail experience, indicating a long-standing reputation and deep understanding of the Southeast US market.

Team Structure:

• The Graphic Designer will report to the Senior Graphic Designer and work closely with the broader Marketing team.

• This role is part of a creative function that supports various marketing initiatives, including digital marketing, email campaigns, social media, and in-store promotions.

• Collaboration is expected with Media, Operations, and potentially merchandising teams to ensure creative aligns with business objectives and operational capabilities. Methodology:

• The marketing team likely employs a data-informed approach to campaign development, focusing on promotional effectiveness and conversion rates.

• Creative production is expected to be high-volume and fast-paced, requiring efficient workflows and adherence to brand guidelines.

• Emphasis on omnichannel consistency means designs must translate effectively across digital platforms, print materials, and in-store displays.

Company Website: https://www.aarons.com/ (Parent company), https://www.brandsmartusa.com/ (Retail brand)

📝 Enhancement Note: BrandsMart's long history and position within The Aaron's Family of Companies suggest a stable work environment with established brand identity. The culture is likely fast-paced, driven by retail cycles and promotional calendars, with a strong emphasis on results and customer value.

📈 Career & Growth Analysis

Operations Career Level: This position is classified as Mid-Level (2-4 years of experience). It serves as a crucial production-level role within the creative department, focused on executing established campaign concepts and developing a growing understanding of retail marketing design principles.

Reporting Structure: The Graphic Designer reports to the Senior Graphic Designer, indicating a clear line of mentorship and oversight for creative execution and quality.

Operations Impact: The role directly impacts the company's revenue by creating visually compelling marketing assets that drive customer engagement, promote sales, and reinforce brand messaging across all customer touchpoints. Effective creative production is key to the success of promotional campaigns and overall sales performance.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like email design, social media motion graphics, or print production management.

• Senior Designer Transition: With demonstrated growth and increased responsibility, potential to advance to a Senior Graphic Designer role, taking on more complex projects and strategic input.

• Cross-Functional Exposure: Gain exposure to wider marketing functions, potentially leading to roles in broader marketing coordination or campaign management.

• Retail Marketing Acumen: Develop deep expertise in retail marketing design, a valuable specialization within the broader design industry.

📝 Enhancement Note: The growth trajectory for a Graphic Designer in a retail environment often involves specializing in high-impact areas like promotional design and omnichannel execution. Advancement typically leads to greater creative ownership and strategic involvement.

🌐 Work Environment

Office Type: This is an In-Office position located in Fort Lauderdale, FL. The description implies a collaborative office setting within the BrandsMart USA corporate structure.

Office Location(s): Fort Lauderdale, FL. This location is central to the company's operations in the Southeast.

Workspace Context:

• The workspace will likely be a shared creative environment or a dedicated workstation within the marketing department.

• Access to industry-standard design software and hardware is expected.

• Opportunities for direct collaboration with the Senior Graphic Designer and marketing team members will be readily available.

• The environment is described as "high-energy" and "fast-paced," characteristic of retail marketing operations.

Work Schedule: The role is full-time, typically Monday through Friday, 40 hours per week. Flexibility may be required during critical promotional periods, aligning with retail sales cycles.

📝 Enhancement Note: The on-site requirement suggests a preference for collaborative work and immediate access to team members and resources, which is common in creative production environments where quick turnarounds and direct feedback are essential.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of submitted resumes and portfolios by Talent Acquisition and the hiring manager.

• Portfolio Review & Skills Assessment: A dedicated session to walk through the candidate's portfolio, discussing specific projects, design process, and problem-solving approaches. This may include a technical assessment of design software proficiency.

• Team/Hiring Manager Interview: A discussion focused on experience, cultural fit, understanding of retail marketing, and ability to work in a fast-paced environment. Questions may probe specific design challenges and solutions.

• Final Interview (Potentially): A meeting with higher-level marketing leadership to assess strategic alignment and overall fit.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best represent the requirements of this role (promotional, email, social, print). Prioritize retail or e-commerce examples.

• Tell the Story: For each project, clearly articulate the objective, your role, the process, the challenges, and the outcome (if performance data is available, include it).

• Highlight Process: Show your thought process – sketches, mood boards, iterations, and how you incorporated feedback.

• Technical Proficiency: Be prepared to discuss your proficiency with Adobe Creative Suite, Figma, video editing tools, and print production requirements.

• Retail Focus: Emphasize any experience with high-volume production, quick turnarounds, and designs aimed at driving direct sales or customer action.

Challenge Preparation:

• Be prepared for a practical design challenge that simulates a real-world task, such as adapting an existing campaign for a new channel or creating a quick promotional graphic.

• Practice articulating your design decisions concisely, focusing on how your choices support business objectives and target audiences.

• Understand BrandsMart's brand identity and recent marketing efforts by reviewing their website and social media.

📝 Enhancement Note: The interview process heavily relies on portfolio assessment. Candidates should be ready to deconstruct their work and explain the strategic thinking behind their design choices, particularly in relation to retail marketing goals.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign are essential for all aspects of graphic design, from digital asset creation to print production.

• Figma: A strong alternative or complementary tool for UI/UX and collaborative design, particularly for digital assets.

• Video Editing Software: Premiere Pro, CapCut, or Canva for light video editing and motion graphics creation.

Analytics & Reporting:

• While not a primary tool for the designer, understanding how design impacts metrics from ESPs (like Zeta Global) or social media analytics platforms is beneficial. CRM & Automation:

• Email Service Provider (ESP): Experience with Zeta Global is a strong plus for designing and preparing assets for email deployment. Familiarity with basic HTML structure for email is also noted.

📝 Enhancement Note: Proficiency in Adobe Creative Suite is a core requirement. Experience with Figma indicates adaptability to modern design workflows. Any familiarity with ESPs like Zeta Global will be a significant advantage for the email design components of the role.

👥 Team Culture & Values

Operations Values:

• Customer Focus: A strong emphasis on delivering value and an exceptional experience to customers, reflected in clear, engaging, and persuasive creative.

• Results-Oriented: Driving sales and conversions through effective design is paramount, requiring an understanding of promotional effectiveness.

• Efficiency & Speed: Operating in a fast-paced retail environment necessitates quick turnarounds and efficient production processes.

• Collaboration: Working effectively with marketing, media, and operations teams to achieve shared goals.

• Attention to Detail: Ensuring accuracy in pricing, product information, and brand representation is critical in retail.

Collaboration Style:

• The role requires close collaboration with the Senior Graphic Designer for guidance and feedback.

• Effective communication with the broader Marketing team, Media specialists, and Operations personnel is essential for project success.

• A proactive approach to seeking clarification and providing updates will be valued.

📝 Enhancement Note: The culture likely centers around driving retail sales through effective marketing and creative execution. Collaboration is key, as designs must align with broader marketing strategies and operational realities.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Production: Managing a constant stream of design requests for various promotions and channels requires strong organizational skills and efficient workflow management.

• Brand Consistency Across Channels: Ensuring a cohesive brand experience across digital, print, and in-store requires meticulous attention to detail and adherence to brand guidelines.

• Adapting to Retail Cycles: The fast-paced nature of retail promotions means designers must be flexible and able to pivot quickly to meet evolving campaign needs.

• Balancing Creativity with Performance: Creating visually appealing designs that also drive measurable business results (conversions, sales) is a key challenge.

Learning & Development Opportunities:

• Deep Dive into Retail Marketing: Gain specialized knowledge in the nuances of retail design, promotional strategies, and omnichannel marketing within the consumer electronics and appliance sector.

• Advanced Creative Software Skills: Opportunities to master advanced features within Adobe Creative Suite or explore new design tools.

• Video and Motion Graphics Expertise: Develop stronger skills in video editing and motion graphics, increasingly important for digital marketing.

• Performance-Driven Design: Learn to interpret campaign performance data to inform and optimize future creative output.

📝 Enhancement Note: The primary challenge will be balancing creative execution with the high-volume, fast-paced demands of retail marketing. Growth opportunities are strong for those who can demonstrate an ability to learn quickly and contribute directly to sales performance.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to create promotional graphics for a retail campaign. What were the key considerations, and how did you ensure the design drove customer action?" (Focus on retail context, conversion, and your process.)

• "How do you approach ensuring brand consistency across multiple channels, especially when designing for both digital and print?" (Highlight your understanding of omnichannel design and attention to detail.)

• "Walk us through your process for designing an email campaign. What elements do you prioritize for effective engagement and conversion on mobile devices?" (Detail your email design workflow and mobile-first thinking.)

• "How do you manage your workload when faced with multiple urgent design requests from different teams?" (Demonstrate prioritization, time management, and communication skills.) Company & Culture Questions:

• "What do you know about BrandsMart USA and our position in the retail market?" (Research recent promotions, store locations, and product offerings.)

• "How do you stay updated on design trends, particularly in the retail and e-commerce space?" (Show initiative and a passion for continuous learning.)

• "Describe your ideal working relationship with a Senior Graphic Designer and the marketing team." (Emphasize collaboration, receptiveness to feedback, and proactive communication.) Portfolio Presentation Strategy:

• Structure Your Presentation: Organize your portfolio by project type (e.g., Promotional Campaigns, Email Design, Social Media, Print) or by client/industry if you have diverse experience.

• Highlight Key Projects: Focus on 3-5 projects that most closely align with the job description. For each, explain the challenge, your role, the creative solution, and the outcome.

• Showcase Process: Be ready to discuss your design process, including how you interpret briefs, conduct research, iterate on designs, and incorporate feedback.

• Quantify Impact: If possible, include metrics or results related to your designs (e.g., increased click-through rates, sales lift).

• Technical Proficiency: Be prepared to discuss the specific tools you used and your comfort level with print specifications, email best practices, and video editing basics.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating an understanding of retail marketing, promotional design, and the ability to execute high-quality creative under pressure. Your portfolio is your primary tool for showcasing these capabilities.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the company's careers portal.

• Customize Your Resume: Tailor your resume to highlight the specific skills and experiences mentioned in the job description, such as retail design, promotional campaigns, email design, social media content, and print production. Use keywords from the job posting.

• Curate Your Portfolio: Select and organize your strongest design projects that best showcase your capabilities in promotional graphics, email, social media, and print. Ensure it's easily accessible (e.g., a link to your personal website or a well-organized PDF).

• Prepare Your Portfolio Walkthrough: Practice presenting your portfolio, focusing on explaining the strategy, your process, and the impact of your designs, especially for retail-focused examples.

• Research BrandsMart USA: Familiarize yourself with their current marketing efforts, product offerings, and overall brand aesthetic by visiting their website and social media channels.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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