Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: SYUFY GROUP

Location: San Rafael, California, USA

Job Type: Full Time

Category: Marketing & Design Operations

Date Posted: 2026-08-06

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Spearhead the design and execution of all marketing collateral, encompassing both print and digital mediums, for a diverse portfolio of entertainment and leisure businesses.

• Collaborate closely with the Vice President of Marketing and cross-functional teams to ensure brand consistency and drive impactful visual communication strategies across multiple brands.

• Leverage cutting-edge AI-powered creative tools to enhance design efficiency, accelerate concept development, and produce high-quality, production-ready assets.

• Manage the end-to-end production lifecycle of marketing materials, including vendor negotiation and workflow management with printers and converters, ensuring timely delivery and adherence to quality standards.

📝 Enhancement Note: The role is positioned within a Marketing & Design Operations capacity, focusing on the strategic and operational aspects of creative asset production and brand management for a multi-faceted entertainment and leisure company. This involves not just creative execution but also process management, vendor relations, and brand consistency across diverse business units.

📈 Primary Responsibilities

• Function as the primary in-house print and web/digital designer, conceptualizing and creating visually compelling marketing materials.

• Partner with the Vice President of Marketing and the broader marketing team on all creative projects, providing design expertise and strategic input.

• Collaborate with program directors and external agencies to develop, maintain, and monitor branded marketing collateral, ensuring adherence to established brand guidelines and promoting brand consistency.

• Manage the traffic flow and production process with printers and converters, including negotiating pricing, quality, and timing to optimize costs and ensure timely delivery.

• Assist with various web and interactive projects, contributing to the growth of Syufy Enterprises' businesses' online presence and digital engagement strategies.

• Support the management of the company's photo and image library, ensuring assets are organized, accessible, and used appropriately across all brands.

• Collaborate with marketing, operations, and club teams to align graphic design strategies with overarching business objectives and Go-To-Market (GTM) strategies.

• Build and maintain strong relationships with national directors to proactively anticipate and fulfill their content and collateral needs.

• Support the development and implementation of localized content strategies tailored to the unique market dynamics of individual club locations.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and operational management. The emphasis on "managing traffic flow and production with printers and converters" and "negotiating with suppliers" points to a need for operational efficiency and strategic vendor management, crucial for a Revenue Operations-focused role.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Fine Arts, Graphic Arts, or Graphic Design.

Experience: 2-5 years of professional graphic design experience, with a demonstrated ability to manage projects from inception to completion.

Required Skills:

• Exceptional proficiency in Adobe Creative Suite, specifically Photoshop, InDesign, and Illustrator, for creating high-impact visual assets.

• Demonstrated experience in leveraging AI-powered creative tools (e.g., Adobe Firefly, Photoshop Generative AI) to enhance concept development, produce production-ready assets, and improve overall design efficiency.

• Strong conceptual skills with a meticulous eye for detail, ensuring all designs meet high aesthetic and functional standards.

• Proven ability to manage the production workflow of design projects, from initial concept through to final delivery and implementation.

• Excellent verbal and written communication skills, with the ability to articulate design rationale and collaborate effectively with stakeholders.

• Strong interpersonal skills essential for building collaborative relationships within a dynamic team environment.

• Proficiency in project management, with a proven ability to prioritize tasks, manage multiple projects simultaneously, and meet tight deadlines in a fast-paced setting. Preferred Skills:

• Working knowledge of website content management systems (CMS) for digital asset deployment.

• Experience with motion graphics software such as Adobe Premiere Pro and After Effects for dynamic visual content creation.

• Familiarity with interactive design principles and basic programming concepts.

• Experience in negotiating with suppliers on pricing, quality, and timing for print and production services.

📝 Enhancement Note: The requirement for AI-powered creative tools and web/CMS knowledge indicates a forward-thinking approach to design operations, aligning with modern GTM strategies that often integrate digital channels and advanced creative technologies for campaign efficiency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of design projects, demonstrating creativity, technical skill, and strategic thinking. Academic and personal projects are accepted, provided they highlight relevant capabilities.

• Clear examples of print and digital marketing collateral, including advertisements, brochures, newsletters, signage, and banners, illustrating proficiency in various media.

• Demonstrations of how design thinking and customer-centric mindsets were applied to solve design challenges and achieve project objectives.

• Evidence of ability to manage projects from inception to completion, detailing the design process, revisions, and final output. Process Documentation:

• Examples of how design processes were optimized for efficiency, potentially including workflow automation or streamlined revision cycles.

• Case studies detailing the creation and management of branded marketing collateral, emphasizing brand consistency and strategic alignment with business goals.

• Documentation or examples of managing production workflows with external vendors (printers, converters), including negotiation and quality control aspects.

• Demonstrations of how design solutions contributed to business objectives, such as increased engagement, brand awareness, or lead generation, particularly for digital assets.

📝 Enhancement Note: The emphasis on a portfolio and process documentation for a Graphic Designer role, especially with requirements for AI tools and vendor management, suggests a need for candidates who can not only create visually appealing assets but also operate with an operational mindset, focusing on efficiency, scalability, and measurable impact.

💵 Compensation & Benefits

Salary Range: $83,600 - $90,700 USD per year. This range is based on relevant experience for the role and the San Rafael, California location, reflecting industry benchmarks for graphic design professionals with 2-5 years of experience.

Benefits:

• Annual incentive bonus eligibility, providing an opportunity for performance-based financial rewards.

• Paid Time Off (PTO) for personal well-being and work-life balance.

• Comprehensive full benefits package, typically including health, dental, and vision insurance.

• 401(k) retirement savings plan with a dollar-for-dollar match up to 4%, supporting long-term financial planning.

Working Hours: Full-time hours, typically 40 hours per week, with potential for flexibility depending on project demands and team collaboration needs.

📝 Enhancement Note: The salary range aligns with the mid-level experience for graphic designers in the San Francisco Bay Area, a high cost-of-living region. The benefits package is competitive and typical for full-time roles in the US. The mention of "full benefits package" suggests robust health and wellness offerings.

🎯 Team & Company Context

🏢 Company Culture

Industry: Entertainment and Leisure. Syufy Enterprises operates a diverse portfolio including athletic clubs and spas, restaurants, golf venues, shopping centers, public markets, and drive-in theaters, indicating a dynamic and varied market landscape.

Company Size: Syufy Enterprises is described as a "fast-growing, financially strong" company with plans for rapid expansion across all its brands. This suggests a company culture that is ambitious, adaptable, and potentially evolving, offering opportunities for those who thrive in growth environments.

Founded: While the founding date is not specified, the company's current state of rapid expansion and investment in new brands indicates a mature yet forward-looking organization.

Team Structure:

• The Graphic Designer will be part of the marketing team, reporting directly to the Vice President of Marketing. This structure suggests a collaborative environment where design is integrated with broader marketing strategies.

• The role requires close partnership with program directors and operations teams across various Syufy Enterprises businesses, indicating cross-functional collaboration is a key aspect of the team's operational approach.

• The team will support both centralized marketing initiatives and localized content strategies for individual club markets, requiring adaptability and an understanding of diverse business needs. Methodology:

• The company utilizes design thinking and a customer-centric mindset to inform its creative output, aiming to meet the needs of diverse customer bases across its various brands.

• Emphasis is placed on maintaining brand consistency across all platforms and businesses, suggesting a structured approach to brand management and collateral development.

• The integration of AI-powered creative tools points to a methodology that embraces technological advancements to improve efficiency and creative output within the design and marketing operations.

Company Website: https://www.villasport.com/ (derived from domain_derived)

📝 Enhancement Note: The company's diverse portfolio means the Graphic Designer will gain exposure to various brand identities and marketing challenges, requiring adaptability and a broad understanding of different market segments within the entertainment and leisure industry.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer (2-5 years of experience). It involves significant responsibility for end-to-end design execution, brand consistency management, and vendor interaction, moving beyond purely creative tasks into operational aspects of marketing collateral production.

Reporting Structure: The role reports directly to the Vice President of Marketing. This provides visibility to senior leadership and an opportunity to influence marketing strategy through design. Collaboration will extend to program directors and operations teams across various business units.

Operations Impact: The Graphic Designer's work directly impacts brand perception, customer engagement, and the effectiveness of marketing campaigns across multiple Syufy Enterprises brands. By ensuring high-quality, consistent, and strategically aligned visual assets, the role contributes to revenue generation, customer acquisition, and retention efforts.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas like digital design, motion graphics, or AI-driven creative processes within a growing company.

• Brand Management: Potential to take on more responsibility for brand guideline development and oversight across new or expanding business ventures within Syufy Enterprises.

• Leadership: With demonstrated success and expanded operational management skills (e.g., vendor negotiation, project management), potential to move into a Senior Graphic Designer or Art Director role, or even a Marketing Operations Manager position focused on creative assets.

• Cross-functional Exposure: Gaining experience working with diverse teams (operations, club management, digital marketing) can broaden understanding of business functions and prepare for broader operational roles.

📝 Enhancement Note: This role offers a strong foundation for a career in design operations, marketing operations, or brand management. The exposure to diverse business units and the emphasis on AI tools and vendor management provide a unique blend of creative and operational development.

🌐 Work Environment

Office Type: The role is on-site at the San Rafael, CA location, implying a traditional office setting within a business environment.

Office Location(s): The primary office is located at 150 Pelican Way, San Rafael, CA 94901. This location is within Marin County, offering a specific geographic context for the work environment.

Workspace Context:

• The role involves functioning as an in-house designer, suggesting access to a dedicated workspace equipped with necessary design software and hardware.

• Collaboration is a key aspect, indicating opportunities for interaction with the marketing team and other departments, fostering a team-oriented atmosphere.

• The environment is described as potentially having a "moderate to high" noise level at times, common in dynamic business settings, requiring the ability to concentrate amidst activity.

Work Schedule: Full-time employment with standard working hours (40 hours/week), but the nature of design and marketing often requires flexibility to meet project deadlines and respond to business needs.

📝 Enhancement Note: The on-site requirement suggests a preference for direct collaboration and team synergy, which can be beneficial for creative problem-solving and immediate feedback loops crucial for design operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio will be the first step. Ensure your portfolio prominently features examples relevant to print and digital marketing collateral, ideally showcasing brand consistency and any AI-assisted projects.

• Skills Assessment: Expect a practical exercise or a detailed portfolio review session. Be prepared to discuss your design process, your rationale behind design choices, and how you leverage tools like Adobe Creative Suite and AI for efficiency and creativity.

• Team/Manager Interview: An interview with the Vice President of Marketing and potentially other team members to assess cultural fit, communication skills, and ability to collaborate within a team and with various stakeholders.

• Final Evaluation: Discussion on how your skills and experience align with Syufy Enterprises' growth objectives and brand portfolio needs.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects that best represent the required skills (print, digital, AI integration, brand consistency).

• Tell a Story: For each project, clearly articulate the challenge, your creative process, the tools used (mentioning AI specifically), the revisions, and the final outcome or impact.

• Highlight Operations: If possible, quantify the impact of your designs (e.g., increased engagement, improved conversion rates, cost savings through efficient production). Detail your experience with vendor negotiations and production management.

• Tailor to Syufy: Research Syufy Enterprises' brands (Villa Sport, West Wind Drive-In, etc.) and showcase work that demonstrates an understanding of their target audiences and brand aesthetics.

Challenge Preparation:

• Design Challenge: Be prepared for a timed design task that may involve creating a piece of marketing collateral for one of Syufy's brands. Focus on quick conceptualization, efficient execution using required tools, and clear articulation of your thought process.

• Process Questions: Anticipate questions about your project management approach, how you handle revisions and feedback, and your experience managing production timelines and vendor relationships.

• AI Integration: Be ready to discuss specific ways you've used AI tools in your workflow and their benefits.

📝 Enhancement Note: The emphasis on a portfolio and potential design challenges indicates that candidates will be assessed not only on creative talent but also on their ability to execute efficiently and strategically within a business context, aligning with operations best practices.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Mandatory proficiency in Photoshop, InDesign, and Illustrator for all graphic design tasks, including print layout, image editing, and vector graphics creation.

• AI-Powered Creative Tools: Experience with Adobe Firefly, Photoshop Generative AI, and other emerging AI technologies is highly valued for accelerating concept development, generating variations, and improving production efficiency.

Analytics & Reporting:

• Familiarity with basic web analytics tools might be beneficial for understanding the performance of digital assets, though not explicitly required. CRM & Automation:

• Working knowledge of website content management systems (CMS) is preferred for deploying digital assets and managing online content. Other Potential Tools:

• Motion Graphics Software: Adobe Premiere Pro and After Effects are a plus for creating dynamic visual content like animations and video elements.

• Interactive Design Tools: Experience with tools for interactive design and programming is also considered a plus.

📝 Enhancement Note: The explicit mention of AI tools alongside traditional Adobe Suite highlights the modern demands on graphic designers, integrating creative execution with technological innovation for enhanced operational efficiency in marketing content creation.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A strong emphasis on innovative design solutions, including the adoption of new technologies like AI to push creative boundaries and improve efficiency.

• Customer Centricity: A commitment to understanding and meeting the needs of diverse customer bases across Syufy Enterprises' various brands through thoughtful and effective design.

• Brand Consistency: A core value of maintaining strong, recognizable, and consistent brand identities across all marketing materials and platforms.

• Efficiency & Collaboration: A drive for efficient workflow management, timely project delivery, and a collaborative approach to problem-solving within the marketing team and across departments.

• Growth Mindset: Embracing the company's expansion and evolving market landscape, with a willingness to learn new skills and adapt to new challenges.

Collaboration Style:

• Team-Oriented: Working closely with the VP of Marketing, marketing team members, program directors, and potentially external agencies in a collaborative, teamwork environment.

• Iterative Design Process: Openness to receiving creative direction and engaging in iterative rounds of revisions to achieve the best possible outcome for each project.

• Cross-Functional Partnership: Building and maintaining strong relationships with operations and club teams to ensure design strategies are aligned with business objectives and to proactively fulfill their content needs.

📝 Enhancement Note: The company values suggest a dynamic environment where creativity is balanced with operational rigor, collaboration, and a forward-thinking approach to technology adoption.

⚡ Challenges & Growth Opportunities

Challenges:

• Brand Diversity: Managing design needs for a wide array of distinct brands (athletic clubs, drive-ins, golf courses, etc.) requires adaptability and the ability to quickly grasp different brand guidelines and target audiences.

• Rapid Expansion: Keeping pace with the company's rapid expansion and investment in new brands will demand efficient workflow management and the ability to scale design output without compromising quality.

• Balancing Creativity and Operations: Effectively integrating cutting-edge AI tools and managing production workflows while maintaining creative integrity and brand standards.

• Stakeholder Management: Collaborating effectively with various internal stakeholders (program directors, club managers) and external vendors to meet diverse and often urgent requests.

Learning & Development Opportunities:

• AI in Design: Deepen expertise in leveraging AI tools for creative workflows, enhancing efficiency and exploring new design possibilities.

• Brand Strategy: Gain exposure to high-level brand strategy and management through close work with the VP of Marketing and across multiple brand portfolios.

• Operations Management: Develop practical skills in production management, vendor negotiation, and cross-functional project coordination, valuable for operations careers.

• Industry Exposure: Broaden understanding of various business models within the entertainment and leisure sector through work on diverse marketing collateral.

📝 Enhancement Note: The challenges presented are typical for a growing company with a diverse portfolio, offering significant opportunities for professional growth and skill development in both creative and operational domains.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to manage design projects for multiple brands simultaneously. How did you ensure brand consistency and manage your workflow?" (Focus on process, project management, and brand adherence)

• "How have you incorporated AI tools into your design process, and what benefits did they bring to your projects?" (Be ready to give specific examples of tools and outcomes)

• "Walk us through a challenging design project from concept to completion. What were the key decisions you made, and what was the outcome?" (Highlight problem-solving, creativity, and execution) Company & Culture Questions:

• "What do you know about Syufy Enterprises and its various brands? How would your design approach cater to these different businesses?" (Research the brands and articulate tailored strategies)

• "Describe your ideal collaborative environment. How do you typically work with marketing teams and other departments?" (Emphasize teamwork, communication, and proactive support)

• "How do you approach receiving creative feedback and making revisions?" (Show flexibility, professionalism, and a focus on achieving the best result) Portfolio Presentation Strategy:

• Structure: Organize your portfolio by brand or by type of collateral (print, digital, AI-generated). For each project, clearly state the objective, your role, the process, the tools used, and the results.

• Highlight AI & Operations: Specifically call out projects where you used AI tools and detail any experience with production management, vendor negotiation, or cost-efficiency improvements.

• Storytelling: Frame your projects as solutions to business challenges. Explain why you made certain design choices and how they supported the overall marketing goals.

• Conciseness: Be prepared to present key projects within a set timeframe, ensuring your explanations are clear, impactful, and relevant to the role's requirements.

📝 Enhancement Note: Preparing specific examples that demonstrate not just creative talent but also operational efficiency, AI utilization, and cross-functional collaboration will be key to a successful interview for this role.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Paycom.

• Portfolio Customization: Tailor your portfolio to prominently feature examples of print and digital marketing collateral, AI-assisted designs, and any projects demonstrating brand consistency across multiple brands. Highlight your experience managing production workflows and vendor negotiations.

• Resume Optimization: Ensure your resume clearly outlines your 2-5 years of experience, proficiency in Adobe Creative Suite and AI tools, and any project management or vendor negotiation achievements. Use keywords from the job description such as "graphic design," "marketing collateral," "brand consistency," and "AI-powered creative tools."

• Interview Preparation: Practice articulating your design process, your experience with AI tools, and your approach to collaborating with diverse teams. Prepare specific examples for potential behavioral and situational interview questions.

• Company Research: Familiarize yourself with Syufy Enterprises and its portfolio of businesses (Villa Sport, West Wind Drive-In, etc.) to demonstrate genuine interest and to better tailor your responses regarding brand strategy and customer focus.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.