Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: SYUFY ENTERPRISES

Location: SAN RAFAEL, CA 94901

Job Type: Full Time

Category: Marketing Operations / Creative Services

Date Posted: August 06, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design and produce a wide range of marketing collateral for diverse Syufy Enterprises brands, including print and digital advertisements, newsletters, signage, brochures, direct mail, banners, and menus.

• Collaborate closely with the Vice President of Marketing and the broader marketing team to conceptualize and execute creative strategies that align with business objectives and brand guidelines.

• Manage the end-to-end production process for marketing materials, including coordinating with external printers and vendors to ensure quality, pricing, and timely delivery.

• Leverage cutting-edge AI-powered creative tools to enhance design efficiency, accelerate concept development, and generate innovative visual assets while maintaining strict brand consistency across all Syufy brands.

📝 Enhancement Note: This role is positioned within the marketing function but requires a strong operational mindset for managing production workflows, vendor relationships, and cross-functional collaboration to ensure consistent brand execution across multiple distinct business units. The emphasis on AI tools suggests a forward-thinking approach to creative operations.

📈 Primary Responsibilities

• Function as the primary in-house print and web/digital designer, creating visually compelling assets for brands such as West Wind Drive-In, Villa Sport Athletic Club, and Peacock Gap Golf Club.

• Partner with the marketing team, program directors, and external agencies to develop, maintain, and monitor branded marketing collateral, ensuring adherence to brand standards and promoting visual consistency.

• Manage the production traffic flow, including obtaining quotes, negotiating with suppliers on pricing, quality, and timing, and overseeing the final output from printers and converters.

• Support various web and interactive projects, contributing to the growth of Syufy Enterprises' online presence and digital engagement strategies.

• Collaborate with marketing, operations, and club teams to integrate graphic design strategies with overall business objectives and localized content strategies.

• Assist in managing and organizing the company's photo and image library, ensuring assets are accessible and properly cataloged for marketing use.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and operational management. The requirement to "anticipate and design for their marketing collateral needs" indicates a proactive approach to operations, requiring foresight and strategic planning in content creation.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Fine Arts, Graphic Arts, or Graphic Design.

Experience: 2-5 years of professional graphic design experience, with a demonstrated ability to manage projects from inception to completion.

Required Skills:

• Proficiency in Adobe Creative Suite, specifically Photoshop, InDesign, and Illustrator.

• Demonstrated ability to leverage AI-powered creative tools (e.g., Adobe Firefly, Photoshop Generative AI) for concept development, asset production, and efficiency gains.

• Strong conceptual skills with a meticulous eye for detail and a commitment to producing high-quality work.

• Proven experience in production work, including preparing files for print and digital deployment.

• Excellent verbal and written communication skills, with the ability to articulate design concepts and rationale effectively.

• Strong interpersonal skills, enabling effective collaboration within a team and with cross-functional stakeholders.

• Robust project management skills, including the ability to prioritize tasks, manage multiple projects simultaneously, and meet tight deadlines. Preferred Skills:

• Working knowledge of website content management systems (CMS).

• Experience with motion graphics software such as Premier Pro and After Effects.

• Familiarity with interactive design principles and programming concepts.

• Experience in negotiating with suppliers and managing vendor relationships.

📝 Enhancement Note: The explicit mention of AI tools like Adobe Firefly and Photoshop Generative AI indicates a requirement for candidates to be at the forefront of design technology, demonstrating an ability to integrate AI into operational workflows for increased efficiency and creativity.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a diverse range of graphic design projects, including print, digital, and web assets.

• Projects should demonstrate strong conceptual thinking, creative problem-solving, and a keen understanding of brand identity and visual communication.

• Include examples of work that highlight the ability to translate business objectives into effective visual solutions for various audiences.

• Showcase projects that demonstrate the application of Adobe Creative Suite and, ideally, any experience with AI-powered creative tools for enhanced design outcomes. Process Documentation:

• Examples of how you have managed the design process from initial brief to final delivery, including any workflow optimization strategies implemented.

• Case studies detailing projects where you successfully collaborated with cross-functional teams (e.g., marketing, operations) to achieve project goals.

• Documentation of experience in managing production workflows, including vendor coordination, file preparation, and quality control measures.

• Visual examples of maintaining brand consistency across multiple campaigns or brands, illustrating your approach to brand guardianship.

📝 Enhancement Note: The requirement for a portfolio and the explicit mention of "academic and personal projects are accepted" suggest that while professional experience is valued, the ability to demonstrate creative output and process management is paramount. The emphasis on AI tools should be reflected in the portfolio where possible.

💵 Compensation & Benefits

Salary Range: $83,600 - $90,700 annually, commensurate with relevant experience.

Benefits:

• Full-time employment status with a standard 40-hour work week.

• Eligibility for an annual incentive bonus, reflecting performance and company success.

• Paid Time Off (PTO) for vacation, sick leave, and personal days.

• Comprehensive full benefits package, likely including health, dental, and vision insurance.

• 401(k) retirement savings plan with a dollar-for-dollar match up to 4%, demonstrating a commitment to employee financial well-being.

Working Hours: Standard full-time hours, typically 40 hours per week.

📝 Enhancement Note: The salary range provided is based on the input data. The benefits listed are standard for a full-time role and are typical for companies of this size and industry, aiming to attract and retain talent in the creative and operations space.

🎯 Team & Company Context

🏢 Company Culture

Industry: Entertainment and Leisure, with a diversified portfolio including athletic clubs, spas, restaurants, golf venues, shopping centers, public markets, and drive-in theaters.

Company Size: Syufy Enterprises is a fast-growing, financially strong company, suggesting a dynamic and expanding operational environment. The exact employee count isn't specified but the growth trajectory implies a developing organizational structure.

Founded: The founding date is not specified, but the company's current focus on rapid expansion indicates a mature yet ambitious business model.

Team Structure:

• The Graphic Designer reports directly to the Vice President of Marketing, indicating a clear reporting line within the marketing department.

• Collaboration is expected with program directors, marketing teams, operations teams, and club teams across various Syufy Enterprises brands.

• The role requires building relationships with national directors, suggesting a centralized marketing function supporting multiple decentralized business units. Methodology:

• Data-Driven Design: While not explicitly stated, the emphasis on marketing objectives and brand consistency implies design decisions will be informed by business goals and performance metrics.

• Collaborative Workflow: The role requires close partnership with various internal teams and external vendors, emphasizing teamwork and cross-functional communication.

• Efficiency and Innovation: The requirement to use AI-powered tools points to a company culture that values innovation and operational efficiency in creative processes.

Company Website: While a specific company URL is not provided in the raw data, the domain villasport.com is mentioned, alongside other brands like West Wind Drive-In and Peacock Gap Golf Club, indicating these are key components of Syufy Enterprises.

📝 Enhancement Note: The company's diversified portfolio means the Graphic Designer will need to adapt their design approach to suit a variety of brand identities and target audiences, requiring a flexible and adaptable operational mindset.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a Mid-Level position, typically requiring 2-5 years of experience. It represents a crucial contributor role within the marketing operations function, responsible for executing design strategies and managing production.

Reporting Structure: The Graphic Designer reports to the Vice President of Marketing, providing a direct line of communication to senior leadership within the marketing department. This structure allows for significant exposure to strategic marketing initiatives.

Operations Impact: The Graphic Designer's work directly impacts brand perception, customer engagement, and ultimately, the success of marketing campaigns across multiple Syufy Enterprises businesses. Effective design operations contribute to cohesive brand messaging and operational efficiency in marketing collateral production.

Growth Opportunities:

• Skill Specialization: Opportunities to deepen expertise in specific design areas, such as digital marketing design, motion graphics, or advanced AI-driven design techniques.

• Brand Management: Potential to take on more responsibility for specific brand identities or lead design projects for new brand launches as Syufy Enterprises continues its expansion.

• Creative Leadership: As experience grows, there may be opportunities to mentor junior designers or lead creative initiatives within the marketing team, moving towards a senior or lead designer role.

• Cross-Functional Development: Exposure to various business units (e.g., athletic clubs, entertainment venues) can broaden understanding of different operational needs and marketing strategies.

📝 Enhancement Note: The company's rapid expansion presents a unique growth opportunity. As Syufy Enterprises acquires or develops new brands, there will be a continuous need for design support, potentially creating pathways for career advancement within the growing organization.

🌐 Work Environment

Office Type: The role is on-site, located at 150 PELICAN WAY, SAN RAFAEL, CA 94901. This suggests a traditional office setting where in-person collaboration and access to on-site resources are key.

Office Location(s): The primary office is in San Rafael, California, a location within the vibrant Bay Area, offering access to a rich professional network and amenities.

Workspace Context:

• Collaborative Environment: The description emphasizes teamwork and collaboration with marketing, operations, and club teams. The physical office space likely supports this with shared workspaces and meeting areas.

• Tools and Technology: Access to necessary design software (Adobe Creative Suite, AI tools) and potentially other marketing technology platforms will be provided to facilitate efficient workflow.

• Team Interaction: Opportunities for direct interaction with the marketing team, program directors, and potentially representatives from various business units to understand their specific design needs.

Work Schedule: Standard full-time hours (40 hours per week) are expected, with the possibility of occasional overtime depending on project demands and deadlines. The on-site nature suggests a structured work schedule within typical business operating hours.

📝 Enhancement Note: The on-site requirement is typical for roles where close collaboration, immediate feedback, and access to specific hardware or software are critical. For a designer, this environment can foster spontaneous creative exchange and quicker problem-solving.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of resumes and portfolios to assess qualifications, creative skills, and alignment with the role's requirements, especially regarding Adobe Creative Suite and AI tool proficiency.

• Portfolio Review & Discussion: A dedicated session to walk through your portfolio, discussing specific projects, your design process, creative problem-solving approaches, and how you've managed project timelines and vendor collaborations. Be prepared to highlight examples of your work with AI tools.

• Skills Assessment/Creative Challenge: Potential for a practical design exercise or case study related to one of Syufy Enterprises' brands to evaluate your ability to apply design principles and meet specific creative briefs under time constraints.

• Behavioral & Team Fit Interview: Questions focused on your experience working in collaborative environments, handling feedback and revisions, project management skills, and how you align with the company's culture and values.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest projects that best represent your skills in print, digital, and AI-assisted design. Tailor your selection to showcase versatility across different industries if possible, or highlight relevant experience with brands similar to Syufy's portfolio.

• Showcase Process: For each project, briefly explain the brief, your creative process, the challenges faced, the solutions implemented (especially any AI integrations), and the final outcome or impact. Use clear, concise language.

• Highlight AI Integration: If you have examples of using AI tools (e.g., Adobe Firefly, Generative AI), clearly articulate how these tools were used to enhance efficiency, explore concepts, or produce final assets, and what the benefits were.

• Professional Presentation: Ensure your portfolio link is easily accessible and the presentation is clean, professional, and easy to navigate.

Challenge Preparation:

• Understand the Brands: Research West Wind Drive-In, Villa Sport Athletic Club, Peacock Gap Golf Club, and other Syufy Enterprises businesses to understand their existing branding, target audiences, and marketing needs.

• Think Operationally: Consider how design solutions can be implemented efficiently and consistently across these diverse brands.

• Practice Articulation: Be ready to explain your design rationale, creative decisions, and how your work aligns with business objectives and operational constraints.

📝 Enhancement Note: The emphasis on AI tools means candidates should be prepared to discuss their practical application and benefits in real-world design scenarios during the portfolio review and any potential creative challenges.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, InDesign, and Illustrator for creating and manipulating visual assets.

• AI-Powered Creative Tools: Explicit requirement for experience with tools like Adobe Firefly and Photoshop Generative AI, for accelerating concept development, asset production, and improving design efficiency.

• Content Management Systems (CMS): Working knowledge is preferred, indicating potential involvement in updating website content or collaborating with web teams.

Analytics & Reporting:

• While not explicitly listed as a requirement for the designer, understanding how design impacts website analytics (e.g., click-through rates, engagement metrics) is beneficial. Experience with tools that provide such insights could be a plus. CRM & Automation:

• No specific CRM or automation tools are listed for this role, but an understanding of how marketing collateral integrates with broader marketing automation platforms might be advantageous.

📝 Enhancement Note: The explicit call-out for AI tools signifies a strategic investment by Syufy Enterprises in modernizing their creative operations, expecting candidates to be adept at integrating these technologies into their daily workflow for enhanced productivity and innovation.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A strong emphasis on generating original ideas and exploring new creative avenues, enhanced by the embrace of AI tools.

• Brand Consistency: A core value ensuring that all marketing materials reflect the established brand identity of each Syufy Enterprises business.

• Collaboration & Teamwork: A culture that fosters open communication and partnership between design, marketing, operations, and other departments.

• Efficiency & Quality: A commitment to producing high-quality work in a timely and cost-effective manner, managing production workflows effectively.

• Customer Centricity: Design thinking that considers the end-user experience and aims to engage and resonate with target audiences.

Collaboration Style:

• Cross-functional Integration: The role requires seamless collaboration with various departments, ensuring design efforts are aligned with broader business strategies and operational needs.

• Feedback-Driven Iteration: An expectation of receiving and incorporating feedback from stakeholders, including revisions to designs to achieve optimal results.

• Knowledge Sharing: An environment where designers can share insights, best practices, and learnings, particularly regarding new tools and technologies like AI in design.

📝 Enhancement Note: Syufy Enterprises' diverse business units likely foster a culture where adaptability and a broad understanding of different operational contexts are valued, making the ability to collaborate effectively across varied teams a key cultural fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Brand Diversification: Effectively designing for a wide array of distinct brands, each with its own identity, target audience, and marketing objectives, requires significant creative versatility.

• Balancing Creativity with Operational Constraints: Integrating innovative AI-driven design solutions while adhering to strict brand guidelines, budget limitations, and production timelines.

• Managing Multiple Stakeholder Needs: Coordinating design requests and feedback from various departments and business unit leaders, each with potentially different priorities.

• Staying Ahead of Technological Advancements: Continuously learning and adapting to new design tools and AI technologies to maintain a competitive edge in creative output.

Learning & Development Opportunities:

• AI Design Specialization: Opportunities to become a go-to expert in leveraging AI tools for creative production, potentially leading internal workshops or best practice guides.

• Brand Strategy Exposure: Gaining deeper insights into the marketing strategies and operational nuances of different leisure and entertainment sectors through project involvement.

• Vendor Management Skills: Developing expertise in managing relationships with printers and other creative service providers, optimizing procurement and production processes.

• Career Progression: Potential to advance into roles with greater strategic input, project leadership, or specialized design focus as the company expands.

📝 Enhancement Note: The company's growth trajectory presents a dynamic environment where challenges often translate into significant learning opportunities, particularly in the rapidly evolving field of AI-assisted creative operations.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating marketing collateral for a new brand launch, from initial concept to final delivery. How would you ensure brand consistency across multiple platforms?" (Focus on process, collaboration, and brand guardianship)

• "How have you integrated AI-powered creative tools into your design workflow? Provide a specific example of how AI helped you achieve a better outcome or improve efficiency." (Focus on AI proficiency and operational impact)

• "Imagine you receive conflicting design feedback from two different department heads. How would you navigate this situation to arrive at a successful design solution?" (Focus on communication, negotiation, and stakeholder management) Company & Culture Questions:

• "What excites you about Syufy Enterprises' diverse portfolio of businesses, and how would you approach designing for such varied brands?" (Focus on research, adaptability, and brand understanding)

• "Describe a time you worked collaboratively with a marketing or operations team. What was your role, and how did you contribute to the project's success?" (Focus on teamwork and cross-functional integration)

• "How do you stay updated with the latest trends in graphic design and creative technology, particularly AI advancements?" (Focus on continuous learning and industry awareness) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the key design decisions, the tools used (especially AI), the challenges overcome, and the measurable results or impact.

• Quantify Achievements: Where possible, use metrics to demonstrate the effectiveness of your designs (e.g., increased engagement, improved conversion rates, successful campaign execution).

• Showcase AI Integration: Dedicate a portion of your presentation to highlighting projects where AI tools were instrumental, explaining the "why" and "how" of their use.

• Engage and Interact: Be prepared for questions about your creative choices and be ready to discuss alternative approaches or how you would adapt designs for different scenarios.

📝 Enhancement Note: Candidates should be prepared to demonstrate not just creative talent but also a strong operational understanding of how design contributes to business goals and how new technologies like AI can be effectively integrated into practical workflows.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on paycomonline.net.

• Customize Your Resume: Tailor your resume to highlight experience with Adobe Creative Suite, AI creative tools, project management, and print/digital design, using keywords from the job description.

• Prepare Your Portfolio: Ensure your portfolio is up-to-date, easily accessible (preferably a link), and showcases projects demonstrating your skills, process, and any AI tool integration.

• Research Syufy Enterprises: Familiarize yourself with their various brands (e.g., Villa Sport, West Wind Drive-In, Peacock Gap Golf Club) to understand their market positioning and design needs.

• Practice Your Pitch: Be ready to articulate your design philosophy, explain your portfolio projects, and discuss how your skills align with the operational demands of this role during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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