Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Systemair Mfg Inc

Location: Lenexa, Kansas, United States

Job Type: Full-time

Category: Marketing / Creative

Date Posted: 2026-08-19T16:57:21

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Responsible for conceptualizing and executing high-quality, branded marketing collateral and visual assets for Systemair's residential and commercial ventilation products.

• Drives creative design exploration through mood boards and concept development, translating ideas into compelling visual narratives across various mediums.

• Collaborates closely with sales, engineering, and marketing teams to ensure design alignment with business objectives and brand integrity.

• Manages the end-to-end production process for print and digital materials, including file preparation and coordination with external vendors.

• Stays abreast of emerging design trends and practices to continually innovate and enhance Systemair's visual communication strategies.

📝 Enhancement Note: This role is positioned as a mid-level Graphic Designer, requiring a blend of creative ideation and practical execution. The emphasis on collaboration with sales and engineering suggests a need for understanding technical products and translating them into accessible marketing materials. The requirement to travel up to 50% indicates a significant field-based component to the role, likely involving site visits for content creation or client presentations.

📈 Primary Responsibilities

• Develop and execute visually engaging marketing collateral, including brochures, flyers, presentations, and digital assets, ensuring consistent adherence to Systemair, Fantech, and Greentek brand guidelines.

• Create design exploration assets, mood boards, and concept mockups to present innovative design directions to the marketing team for project approval and strategic alignment.

• Design and optimize graphics for web, social media, email campaigns, and other digital platforms to enhance online presence and engagement.

• Collaborate effectively with cross-functional teams, including sales, engineering, and marketing, to gather project requirements, interpret technical information, and deliver design solutions that meet diverse stakeholder needs.

• Manage print production processes, including file preparation, vendor coordination, quality control, and timely delivery of print materials, ensuring accuracy and brand consistency.

• Conduct user research and gather feedback to inform design decisions, aiming to improve user experience across digital touchpoints and marketing materials.

• Maintain and update the company's visual identity system, ensuring all internal and external communications reflect current brand standards and messaging.

• Provide design support for video content, contributing to storyboarding, creating graphic overlays, and assisting with video production elements to enhance multimedia campaigns.

• Develop clear and compelling infographics and data visualization materials to effectively communicate complex product information, performance data, and market insights.

• Assist with copywriting and proofreading for marketing materials, ensuring clarity, accuracy, and consistency in brand messaging across all communications.

• Manage and maintain a digital asset library, organizing and cataloging all marketing materials for easy access and retrieval by internal teams.

• Participate actively in brainstorming sessions, contributing creative ideas for new campaigns, product launches, and promotional initiatives.

📝 Enhancement Note: The responsibilities highlight a strong need for versatility, encompassing both traditional print design and digital media creation. The requirement to support video content and data visualization indicates a forward-thinking approach to marketing communications. The significant travel percentage (50%) suggests the role will involve extensive on-site work at various locations, potentially including client sites, trade shows, or different company facilities, requiring strong adaptability and time management skills.

🎓 Skills & Qualifications

Education:

• Completion of a professional certificate program in Graphic Design, Digital Media, or a related field, or equivalent demonstrated experience.

• Certifications such as Adobe Certified Expert (ACE), HubSpot Content Marketing, or Web Design are highly desirable. Experience:

• 2-5 years of professional graphic design experience, with a portfolio showcasing a range of creative projects and a strong understanding of design principles.

• Proven experience in creating marketing collateral for both print and digital platforms. Required Skills:

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) is essential for creating high-quality visual assets.

• Strong conceptualization and design exploration abilities, including creating mood boards and developing design narratives.

• Excellent copywriting and proofreading skills to ensure clear, concise, and error-free marketing messaging.

• Demonstrated experience in print production coordination, including file preparation and vendor management.

• Familiarity with web design principles and best practices for creating engaging digital content.

• Experience with social media marketing content creation and optimization.

• Ability to manage and enforce brand guidelines across all design outputs.

• Proven ability to prioritize tasks effectively and work with a sense of urgency in a fast-paced environment.

• Strong attention to detail and the capacity to work independently on multiple projects.

• Effective collaboration and communication skills for working with cross-functional teams. Preferred Skills:

• Experience with user research methodologies to inform design decisions.

• Photography and digital asset management skills.

• Basic video production and editing capabilities, including storyboarding.

• Expertise in developing infographics and data visualization materials.

• Familiarity with HubSpot Content Marketing or similar marketing automation platforms.

• Experience in the manufacturing or HVAC industry, with an understanding of technical product marketing.

📝 Enhancement Note: The requirement for a professional certificate and specific desirable certifications (ACE, HubSpot) points towards a need for formally recognized skills and a commitment to continuous learning. The experience level suggests the candidate will be expected to contribute independently while also being open to mentorship and guidance. The 50% travel requirement will necessitate strong organizational skills and the ability to manage design work remotely or on the go.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a strong understanding of visual design principles, branding, and typography across various media (print, digital, web).

• Case studies showcasing the design process from concept to final execution, highlighting problem-solving approaches and creative solutions.

• Examples of marketing collateral developed for diverse audiences and product types, illustrating versatility and adaptability.

• Demonstrations of ability to translate technical product information into accessible and engaging visual content.

• Evidence of successful collaboration with cross-functional teams, showcasing how design input influenced project outcomes. Process Documentation:

• Showcase examples of workflow documentation for design projects, including timelines, feedback loops, and approval processes.

• Present instances where design processes were optimized for efficiency, speed, or improved output quality.

• Include documentation of how brand guidelines were applied and maintained consistently across multiple projects and platforms.

• Demonstrate experience in managing and organizing digital assets, including file naming conventions, categorization, and version control.

📝 Enhancement Note: For this role, the portfolio should not only showcase aesthetic capabilities but also the strategic thinking behind the designs. Emphasis should be placed on how the candidate's design work contributed to specific business objectives, such as lead generation, brand awareness, or sales enablement. Given the 50% travel, candidates should be prepared to present their portfolio digitally and potentially demonstrate on-the-go design capabilities.

💵 Compensation & Benefits

Salary Range:

The estimated salary range for this Graphic Designer position in Lenexa, Kansas, for a candidate with 2-5 years of experience, is $55,000 - $75,000 per year. This estimate is based on industry benchmarks for similar roles in the Kansas City metropolitan area, considering the responsibilities outlined, the required skills, and the mid-level experience expectation. Factors such as specific certifications, a highly impressive portfolio, and the extensive travel requirements could influence the final offer.

Benefits:

• Comprehensive Health, Dental, and Vision Insurance: Providing coverage for medical needs, dental care, and vision health.

• Paid Time Off (PTO): Including vacation days, sick leave, and paid holidays to support work-life balance.

• 401(k) Retirement Plan: Offering a company-sponsored retirement savings plan with potential employer matching contributions.

• Life and Disability Insurance: Providing financial protection for employees and their families.

• Professional Development Opportunities: Including support for obtaining desired certifications (e.g., Adobe Certified Expert, HubSpot) and attending industry-relevant training or conferences.

• Travel Reimbursement: Covering expenses incurred during the required 50% travel, such as mileage, accommodation, and meals.

• Employee Assistance Program (EAP): Offering confidential counseling and support services for personal and work-related challenges. Working Hours:

This is a full-time position, typically requiring approximately 40 hours per week. While standard office hours may apply, the significant travel component may necessitate flexibility in scheduling to accommodate project deadlines, client meetings, and on-site work at various locations.

📝 Enhancement Note: The salary range is an estimation based on general market data for Graphic Designers with 2-5 years of experience in the Lenexa, KS area. Specific benefits may vary and should be confirmed with Systemair Mfg Inc. The 50% travel requirement is a significant factor that may command a higher salary or necessitate robust travel expense coverage.

🎯 Team & Company Context

🏢 Company Culture

Industry: Manufacturing (HVAC/Ventilation)

Company Size: Likely between 50-200 employees, based on typical ATS usage for mid-sized manufacturing firms and the presence of structured departments like Marketing and Engineering.

Founded: Systemair was founded in 1974, indicating a company with decades of experience and a stable market presence in ventilation solutions.

Team Structure:

• The Graphic Designer will report to the Marketing Manager, indicating a clear reporting line within the marketing department.

• Close collaboration is expected with Sales and Engineering teams, suggesting a cross-functional operational environment focused on product development and market penetration.

• The marketing team likely comprises specialists in areas such as digital marketing, product marketing, and content creation, with the Graphic Designer serving as a key visual communication specialist. Methodology:

• Data-Driven Design: The role involves using user research and feedback to inform design decisions, emphasizing a data-informed approach to creative output.

• Process Optimization: Responsibilities include improving existing graphics and workflows, and coordinating production timelines, pointing to a focus on efficiency and continuous improvement.

• Collaborative Innovation: The company culture values initiative and decision-making that benefits customers and the team, fostering an environment where creative ideas are encouraged through brainstorming and cross-functional input.

Company Website: [Systemair Website - Assuming it's systemair.com based on domain_derived]

📝 Enhancement Note: The company's long history and focus on indoor air quality suggest a commitment to innovation and sustainability. The emphasis on being an "Employer, Brand, Investment, and Neighbor of Choice" implies a culture that values employee well-being, community impact, and strong business ethics, which can translate into a supportive work environment for operations and creative professionals. The 50% travel requirement is a critical aspect of the work environment that impacts daily operations and work-life integration.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Graphic Designer

This role is for an individual contributor with 2-5 years of experience, expected to execute design tasks with a degree of autonomy. They are responsible for translating marketing objectives into compelling visual designs and managing the production lifecycle of marketing materials.

Reporting Structure:

The Graphic Designer reports directly to the Marketing Manager. This structure allows for clear direction on marketing strategies and brand messaging, while also providing opportunities for mentorship and career guidance within the marketing function.

Operations Impact:

The Graphic Designer's work directly influences Systemair's brand perception, market visibility, and sales enablement efforts. High-quality, on-brand visual materials are crucial for:

• Enhancing brand recognition and trust in the competitive HVAC market.

• Supporting sales teams with effective collateral for presentations and lead generation.

• Communicating the value and technical specifications of ventilation products clearly to customers and partners.

• Contributing to digital engagement and brand storytelling across various online platforms. Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design areas such as UI/UX design for web, advanced video production, or complex data visualization.

• Brand Management: Potential to take on more responsibility in managing and evolving the company's visual identity across multiple brands (Systemair, Fantech, Greentek).

• Project Leadership: As experience grows, the designer may lead design aspects of larger marketing campaigns or product launches, managing timelines and coordinating with external agencies or internal teams.

• Industry Knowledge: Gaining in-depth understanding of the HVAC and ventilation industry, which can be valuable for specialized design roles in technical sectors.

• Certification Support: Company support for pursuing advanced certifications can lead to expanded capabilities and career advancement.

📝 Enhancement Note: The significant travel requirement (50%) suggests that candidates who thrive in dynamic, on-the-go environments and can manage their time effectively across different locations will find more opportunities for growth and impact. Success in this role could lead to Senior Graphic Designer positions or specialized roles within marketing communications.

🌐 Work Environment

Office Type: Hybrid office and field environment. The role involves significant time spent at the Lenexa, KS office for core design work and collaboration, but also requires up to 50% travel to various locations.

Office Location(s): Primarily based out of the Systemair Mfg Inc office at 10048 Industrial Blvd, Lenexa, KS 66215. Travel will be to regional needs, which could include other company facilities, client sites, trade shows, or distribution centers.

Workspace Context:

• Office Workspace: A dedicated desk space within the marketing department, likely equipped with standard office technology and access to design software. Opportunities for face-to-face collaboration with marketing colleagues and potentially other departments.

• Field Workspace: The ability to perform design tasks effectively while traveling, potentially requiring a reliable laptop, mobile hotspot, and adaptability to varying work environments (e.g., hotel rooms, client offices, factory floors). This might involve using cloud-based tools for asset access and collaboration.

• Tools & Technology: Access to industry-standard design software and potentially company-provided equipment suitable for travel and on-site work.

Work Schedule:

The standard work week is approximately 40 hours. However, the 50% travel requirement necessitates flexibility. This may involve extended workdays or work on weekends to meet project deadlines, attend events, or coordinate with teams in different time zones, balanced with flexibility in scheduling when not traveling.

📝 Enhancement Note: The 50% travel requirement is a defining characteristic of this work environment. Candidates should be comfortable with frequent travel, managing their time effectively across different locations, and potentially working in non-traditional office settings. This aspect will significantly shape the daily experience and the need for self-discipline and adaptability.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, interest in the role, and alignment with company culture.

• Portfolio Review & Skills Assessment: A more in-depth interview with the Marketing Manager and potentially other key team members. This stage will heavily focus on reviewing the candidate's portfolio, discussing design choices, and assessing technical skills. Candidates may be asked to walk through specific projects, explaining their process, challenges, and outcomes.

• Technical/Creative Challenge: A potential assignment or exercise designed to evaluate the candidate's ability to apply their skills to a specific Systemair-related design problem, or a case study presentation.

• Cross-Functional Interview: An opportunity to meet with representatives from Sales or Engineering to gauge collaboration skills and understanding of technical product marketing needs.

• Final Interview: A concluding discussion with a hiring manager or senior leader to finalize the decision and discuss offer details.

Portfolio Review Tips:

• Curate Selectively: Choose 3-5 of your strongest, most relevant projects that showcase a range of skills and problem-solving abilities.

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges faced, your design process, the solutions implemented, and the measurable impact or outcome.

• Highlight Brand Adherence: Demonstrate how you applied brand guidelines and maintained visual consistency, especially if you have experience with multiple brands.

• Showcase Versatility: Include examples of both print and digital design, and if applicable, your work with infographics, data visualization, or video elements.

• Prepare for Digital Presentation: Ensure your portfolio is easily accessible online (e.g., personal website, Behance, PDF) and be ready to share your screen during virtual interviews. For this role, be prepared to discuss how you would manage design tasks while traveling.

Challenge Preparation:

• Understand Systemair's Products: Familiarize yourself with Systemair's residential and commercial ventilation products and their target markets.

• Research Brand Identity: Review Systemair's current branding, marketing materials, and website to understand their visual language and messaging.

• Focus on "Problem/Solution": For any design challenge, frame your approach around identifying a specific problem (e.g., communicating technical features, increasing engagement) and proposing a design-led solution.

• Consider Travel Implications: If the challenge involves creating materials for a specific event or region, consider how you would adapt your design and production process given the 50% travel requirement.

📝 Enhancement Note: Given the 50% travel requirement, interviewers will likely probe into how candidates manage their workflow, maintain productivity, and collaborate effectively while on the road. Candidates should be prepared to discuss their strategies for organizing design projects, staying connected with the team, and ensuring timely delivery of work from various locations.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, and InDesign for graphic creation, manipulation, and layout.

• Microsoft Office Suite: Strong command of Word (for copywriting/editing), PowerPoint (for presentations), and potentially Excel (for data visualization support).

• Design Software for Web/Digital: Familiarity with tools like Figma, Sketch, or Adobe XD for web design mockups and UI/UX elements.

Analytics & Reporting:

• Web Analytics Tools: Basic understanding of Google Analytics or similar platforms to understand how digital designs perform.

• Social Media Analytics: Familiarity with insights dashboards from platforms like LinkedIn, Facebook, or Instagram to gauge content engagement.

• Data Visualization Tools: Experience with tools like Tableau, Power BI, or even advanced Excel/PowerPoint features for creating infographics and charts.

CRM & Automation:

• Marketing Automation Platforms: Familiarity with HubSpot (mentioned in desired certifications) or similar CRM/marketing automation tools for understanding campaign workflows and asset integration.

• Digital Asset Management (DAM) Systems: Experience with DAM systems for organizing, storing, and retrieving marketing collateral.

• Project Management Tools: Proficiency with tools like Asana, Trello, Jira, or Monday.com for managing project timelines, tasks, and team collaboration, especially crucial given the travel component.

📝 Enhancement Note: The specific mention of HubSpot certifications suggests that proficiency or a willingness to learn HubSpot's design and content marketing capabilities will be a significant advantage. The emphasis on project management tools is particularly relevant due to the candidate's likely need to manage tasks and communication while traveling extensively.

👥 Team Culture & Values

Operations Values:

• Innovation & Continuous Improvement: A drive to constantly seek new design approaches, improve existing materials, and stay ahead of design trends.

• Accountability & Initiative: Taking ownership of design projects, making informed decisions, and proactively seeking solutions to challenges.

• Collaboration & Teamwork: Working effectively with sales, engineering, and marketing teams, valuing diverse perspectives to achieve common goals.

• Customer Focus: Designing with the end-user in mind, ensuring marketing materials are clear, engaging, and effectively communicate product value.

• Integrity & Quality: Upholding high standards in design execution, brand consistency, and ethical practices.

Collaboration Style:

• Cross-Functional Integration: Actively engaging with sales and engineering to understand product details and market needs, translating technical information into compelling visuals.

• Feedback-Oriented: Open to constructive criticism and iterative design processes, using feedback to refine creative output.

• Proactive Communication: Maintaining clear and consistent communication with the Marketing Manager and project stakeholders, especially critical when working remotely or traveling.

• Knowledge Sharing: Contributing to a team environment where design best practices and insights are shared to elevate the overall quality of marketing efforts.

📝 Enhancement Note: The company's stated values ("prioritize, simplify, and trust," "accountable behavior and personal responsibility") suggest a culture that values efficiency, reliability, and autonomy. For a Graphic Designer with significant travel, demonstrating these values through proactive communication, reliable execution, and effective time management will be key to fitting into the team culture.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing On-site and Remote Work: Effectively managing design projects, collaboration, and deliverables while frequently traveling (up to 50% of the time).

• Translating Technical Content: Accurately and creatively representing complex ventilation products and technical specifications in visually appealing formats.

• Maintaining Brand Consistency Across Brands: Ensuring cohesive branding across Systemair, Fantech, and Greentek, each potentially having nuanced identity requirements.

• Meeting Tight Deadlines: Juggling multiple projects with competing deadlines in a fast-paced manufacturing environment, often requiring quick turnarounds.

• Adapting to Diverse Work Environments: Maintaining productivity and creativity while working from various locations with potentially different resources and distractions.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to become proficient in specialized design tools or advanced features of Adobe Creative Suite.

• Industry-Specific Design: Gaining expertise in designing for the HVAC/ventilation industry, understanding its unique communication needs and aesthetics.

• Video Production & Motion Graphics: Developing skills in video editing, animation, and motion graphics to enhance multimedia marketing efforts.

• User Experience (UX) Design: Expanding knowledge in UX principles to create more effective and user-friendly digital marketing assets.

• Project Management Skills: Developing skills in managing larger design projects, coordinating timelines, and potentially leading design initiatives.

• Certification Pursuit: Support for obtaining desired certifications like Adobe Certified Expert or HubSpot Content Marketing.

📝 Enhancement Note: The primary challenge will be managing the significant travel component effectively. Candidates who can demonstrate a strong ability to self-manage, stay organized, and maintain high-quality output regardless of location will be well-positioned for success and growth.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to create marketing collateral for a complex technical product. How did you approach translating technical information into an accessible visual design?" (Assesses ability to handle technical content).

• "How do you prioritize design tasks when faced with multiple urgent requests from different departments (e.g., Sales vs. Engineering)?" (Evaluates time management and prioritization skills, crucial for this role).

• "Imagine you need to create a new set of brochures for our residential ventilation line while traveling for 50% of the month. What steps would you take to ensure timely and high-quality delivery?" (Tests practical approach to remote work and travel demands). Company & Culture Questions:

• "Systemair values innovation, accountability, and trust. Can you provide an example of how you've demonstrated these values in a previous design role?" (Assesses cultural fit and alignment with company values).

• "How do you approach receiving and incorporating feedback on your designs, especially from stakeholders with different perspectives?" (Gauges collaboration and adaptability).

• "What do you know about Systemair's current branding and visual identity, and where do you see opportunities for enhancement?" (Tests research skills and strategic design thinking). Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to tell a clear story for each project: the problem, your role, the creative process, the solution, and the results.

• Highlight Travel Adaptability: For projects that involved remote collaboration or tight deadlines, specifically mention how you managed the process, emphasizing your ability to deliver under challenging circumstances.

• Showcase Brand Versatility: Be prepared to discuss how you've managed multiple brand guidelines effectively, as this role covers Systemair, Fantech, and Greentek.

• Quantify Results: Where possible, use metrics to demonstrate the impact of your design work (e.g., increased engagement, improved conversion rates, positive feedback).

• Engage and Discuss: Treat the portfolio review as a conversation, inviting questions and actively discussing your design rationale and problem-solving approaches.

📝 Enhancement Note: Interviewers will be keen to understand how candidates manage the logistics and creative demands of a role with significant travel. Preparation should include specific examples of how you've successfully worked remotely, managed projects on the go, and maintained collaboration and output quality under such conditions.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the recruiting portal.

• Portfolio Customization: Tailor your resume and cover letter to highlight experience relevant to technical product marketing, brand management across multiple entities, and working in a manufacturing environment.

• Portfolio Preparation: Select 3-5 strong design projects that showcase your versatility in print, digital, and potentially video/infographics. Be ready to present these digitally and discuss your process, especially focusing on how you managed projects with tight deadlines or while working remotely.

• Travel Readiness Discussion: Prepare to articulate your strategies for effective time management, collaboration, and maintaining productivity while traveling up to 50% of the time.

• Company Research: Familiarize yourself with Systemair's products, brands (Systemair, Fantech, Greentek), and recent marketing efforts. Understand their stated company values and look for opportunities to discuss how your design approach aligns with them.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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