Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: SD WHEEL CORP

Location: Stuart, Florida, United States

Job Type: Full Time

Category: Marketing / Creative & Media / Art & Design

Date Posted: 2026-08-14T02:48:09

Experience Level: 2-5 years

Remote Status: On-site

🚀 Role Summary

• Develop and execute high-quality, platform-specific graphic content to enhance brand engagement and drive website traffic.

• Creatively manage social media feeds by producing scroll-stopping graphics using advanced Adobe Creative Suite knowledge.

• Design industry-leading emails, website content, and branded product/apparel designs that align with brand tone and marketing objectives.

• Collaborate with cross-functional teams to brainstorm and develop new brand identities, promotions, and brand guidelines.

• Track and report on graphic metrics daily, ensuring alignment with division goals and customer experience improvements.

📝 Enhancement Note: This role is deeply embedded within the marketing department, with a strong emphasis on digital content creation for e-commerce and social media. The "most badass social media feeds" and "digital advertising purchase funnel" language indicates a performance-driven approach to design, requiring a candidate who understands how creative assets contribute to measurable business outcomes.

📈 Primary Responsibilities

• Create high-quality, platform-specific graphic content that aligns with company branding to help meet monthly division goals.

• Design engaging lifestyle posts for platforms like Instagram & Facebook, and advertisement graphics for sponsored posts.

• Utilize market and platform knowledge to write creative content descriptions that align with the call to action of graphic content.

• Stay current with market trends to communicate effectively with customers through graphic content.

• Capture compelling product photos that showcase company lifestyle and promote brand awareness.

• Prioritize multiple projects and deliver high-quality designs on time, managing tight deadlines with minimal supervision from the content lead.

• Assist in developing the skills of fellow graphic designers, fostering a collaborative learning environment.

• Accurately track and report graphic metrics daily, demonstrating a full understanding of all metrics, targets, and division goals.

• Implement improvements to the customer experience through graphic design with limited assistance.

• Creatively assist in the development and brainstorming of Enterprise brands and promotions.

• Contribute to the development of new brand logos, color palettes, and overall brand tone.

• Help develop brand guidelines, brand tone documents, and magazine cover posters.

• Design, organize, and coordinate digital assets for email campaigns/flows and other digital marketing uses.

• Effectively communicate design ideas verbally and in writing to the email team and email lead.

• Contribute to the development and brainstorming of Enthusiast Enterprise Branding/Promotions.

• Create moderate-level website designs, focusing on layout, typography, and spacing for web-based graphic projects.

• Effectively communicate design ideas verbally and in writing with division and content leads.

• Provide and drive new creative concepts, balancing brand consistency with innovation.

• Create moderate-level branded product designs, including apparel and product concepts.

• Develop mock-ups and assist with the in-house ordering and handout process for employee orders.

• Assist in the creation and marketing for all apparel and branded products.

• Manage project workflows efficiently, including planning, creation, editing, and scheduling/posting to social media platforms.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic thinking. The emphasis on "platform-specific" content, "call to action," "digital advertising purchase funnel," and "tracking graphic metrics daily" indicates a need for a designer who is not only visually skilled but also understands marketing performance and data analysis. The requirement to "help develop the skills of fellow graphic designers" suggests a potential for mentorship or team leadership development.

🎓 Skills & Qualifications

Education:

• High School Graduate or General Education Degree required.

• Bachelor’s Degree in Graphic Design, Web Design, Communications, or Marketing is preferred. Experience:

• Minimum of 2+ years of graphic design experience.

• Minimum of 1+ year of marketing experience.

• Prior experience in e-commerce is preferred.

• Prior experience with Automotive Photography is a plus. Required Skills:

• Proficiency in Adobe Creative Suite, including Photoshop, Lightroom, Illustrator, and InDesign.

• Strong graphic design principles, including layout, typography, and color theory.

• Excellent communication and collaboration skills, with the ability to articulate design concepts clearly.

• Customer/Client Focus: Ability to understand and cater to target audience needs.

• Working knowledge of Google & Facebook Analytics for tracking and reporting on graphic performance.

• Decision Making: Ability to make sound design choices independently.

• Social Media Posting and Content Creation: Experience creating engaging content for various platforms.

• Strong Organizational Skills and Project Management capabilities to handle multiple projects.

• Marketing Knowledge: Understanding of marketing principles and how design supports marketing objectives.

• Time Management: Ability to meet deadlines and manage workload effectively.

• Working knowledge of e-commerce platforms and best practices. Preferred Skills:

• E-commerce specific design experience.

• Automotive photography skills.

• Experience in developing brand guidelines and brand tone documentation.

• Familiarity with email marketing platforms and best practices for email design.

• Website design and UX/UI principles.

📝 Enhancement Note: The requirement for "2+ years of graphic design experience" and "1+ year of marketing experience" combined with a preference for a Bachelor's degree suggests a mid-level role. The inclusion of "Google & Facebook Analytics" indicates a need for a designer who can interpret data and understand the impact of their work on campaign performance, a key trait for operations-minded creatives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of graphic design projects, emphasizing visual storytelling and brand consistency.

• Include examples of digital marketing assets such as social media graphics, banner ads, and email campaign visuals.

• Present case studies demonstrating how your design work contributed to specific marketing goals or improved customer engagement.

• Highlight projects involving brand development, including logo design, brand guidelines, and tone of voice.

• Feature examples of product or apparel design, showcasing mock-ups and conceptualization skills. Process Documentation:

• Demonstrate a clear workflow for project management, from initial concept to final delivery, including planning, creation, editing, and scheduling.

• Provide examples of how you track and report on design metrics and performance.

• Illustrate your process for collaborating with marketing teams, content leads, and other stakeholders to gather feedback and iterate on designs.

• Showcase your approach to staying updated with market trends and incorporating them into design solutions.

📝 Enhancement Note: For a Graphic Designer role with a strong marketing and e-commerce focus, the portfolio should not just be a collection of pretty pictures. It needs to demonstrate an understanding of why certain design choices were made, how they align with business objectives, and what measurable impact they had. This aligns with operations principles of process, efficiency, and measurable results.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for a Graphic Designer with 2-5 years of experience in Stuart, Florida, the estimated annual salary range is between $50,000 and $70,000. This estimate considers the cost of living in the region, the company's industry (automotive aftermarket/e-commerce), and the specified requirements for Adobe Creative Suite proficiency and marketing experience.

Benefits:

• Health, Dental, and Vision Insurance: Comprehensive coverage options for employees and their families.

• Paid Time Off (PTO): Including vacation days, sick leave, and paid holidays.

• Retirement Savings Plan: Such as a 401(k) with potential company match.

• Employee Discounts: On company products, particularly relevant for an automotive aftermarket company.

• Professional Development Opportunities: Support for training, workshops, and continuing education related to graphic design and marketing.

• Potential for Performance Bonuses: Tied to individual and company performance metrics. Working Hours:

• Standard full-time position, Monday through Friday.

• Expected 40 hours per week.

• While the role is on-site, occasional flexibility may be required to meet project deadlines.

📝 Enhancement Note: As no specific salary or benefits were provided, this section includes an estimated salary range based on regional data for a Graphic Designer role with the specified experience level. The benefits listed are typical for a full-time position in the US and are tailored to what might be attractive to a creative professional in an e-commerce setting.

🎯 Team & Company Context

🏢 Company Culture

Industry: Automotive aftermarket parts and accessories, with a strong e-commerce presence. SD Wheel Corp likely operates within a fast-paced, competitive retail environment where digital marketing and customer engagement are critical for success.

Company Size: While not explicitly stated, the presence of a dedicated Marketing department with a Division Lead and multiple responsibilities suggests a medium to large organization, likely employing several hundred individuals across various functions.

Founded: The company's founding date is not provided, but its operational scope in e-commerce and automotive aftermarket implies a history of adaptation and growth within evolving digital landscapes.

Team Structure:

• The Graphic Designer reports to a "Division Lead" within the Marketing Department.

• This structure suggests a team hierarchy where the Division Lead oversees specific marketing functions or brand portfolios.

• The role implies collaboration with other marketing team members, potentially including content creators, social media managers, email marketers, and web developers. Methodology:

• Data-Driven Design: Emphasis on tracking and reporting graphic metrics daily, utilizing Google & Facebook Analytics to inform design decisions and measure impact.

• Agile Content Creation: Prioritizing multiple projects, delivering high-quality designs on time, and adapting to tight deadlines.

• Brand Stewardship: Active involvement in developing and maintaining brand identity, including logos, color palettes, brand guidelines, and tone of voice.

• Customer-Centric Approach: Focus on improving the customer experience through creative visual communication and staying attuned to market trends.

Company Website: https://www.sdwheel.com/

📝 Enhancement Note: The company's industry and implied size suggest a dynamic work environment where creativity must be balanced with commercial objectives. The "most badass social media feeds" comment points to a culture that values bold, engaging, and high-impact creative output.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-level Graphic Designer role, positioned as an individual contributor. It requires a solid foundation in design principles and software, coupled with practical marketing experience and an understanding of digital performance metrics. The role also offers opportunities for mentorship and potentially leading smaller design initiatives.

Reporting Structure: The Graphic Designer reports to a Division Lead within the Marketing Department. This provides a clear reporting line and opportunities for guidance and feedback from a senior marketing professional. Collaboration is expected with peers and potentially other departments involved in product development, sales, and web management.

Operations Impact: The Graphic Designer's impact is directly tied to the effectiveness of marketing campaigns and customer engagement strategies. High-quality, data-informed designs contribute to increased website traffic, improved conversion rates, stronger brand recognition, and a better overall customer experience. The role is crucial for translating marketing objectives into compelling visual assets that drive business results.

Growth Opportunities:

• Senior Graphic Designer/Art Director: Progression to more senior design roles, taking on larger projects, leading creative teams, and having more strategic input on brand direction.

• Specialization: Developing expertise in specific areas such as UI/UX design, motion graphics, or digital advertising creative.

• Marketing Specialization: Transitioning into broader marketing roles (e.g., Digital Marketing Specialist, Content Marketing Manager) leveraging design and analytics skills.

• Team Leadership: Mentoring junior designers and potentially managing small design projects or teams as the company grows.

📝 Enhancement Note: The "help develop the skills of fellow graphic designers" and "little assistance from content lead" phrases suggest that this role has potential for growth beyond pure execution, hinting at future leadership or mentorship opportunities.

🌐 Work Environment

Office Type: This is an on-site position in Stuart, Florida. The work environment is likely a professional office setting within the company's headquarters or a dedicated marketing department space.

Office Location(s): The primary office is located at 6062 SE Federal Hwy, Stuart, FL 34997. This location is accessible within the Stuart area.

Workspace Context:

• Collaborative Environment: The role requires close collaboration with marketing teams, content leads, and potentially other departments. Expect a dynamic workspace where idea sharing and feedback are common.

• Tools & Technology: Access to the full Adobe Creative Suite and potentially other design/project management software will be provided. A modern office setup with necessary hardware and software is expected.

• Team Interaction: Regular team meetings, brainstorming sessions, and project-specific discussions will be part of the daily routine, fostering a sense of shared purpose and creative synergy.

Work Schedule:

• The standard work schedule is Monday through Friday, adhering to a full-time, 40-hour work week.

• While the role is primarily office-based, occasional flexibility may be required to meet critical project deadlines or support time-sensitive campaigns.

📝 Enhancement Note: The on-site requirement means candidates should be local to Stuart, FL, or willing to relocate. The emphasis on collaboration and idea sharing suggests a work environment that values teamwork and open communication.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or a recruiter will likely conduct an initial phone screen to assess basic qualifications, experience, and cultural fit.

• Portfolio Review & Technical Interview: A key stage will involve presenting your portfolio to the hiring manager (Division Lead) and potentially other senior marketing members. Be prepared to discuss your design process, rationale behind your choices, and how your work has achieved specific business objectives. Expect questions on your proficiency with Adobe Creative Suite and your understanding of marketing principles.

• Skills Assessment/Creative Challenge: You may be given a small design challenge or asked to critique existing company creative assets to assess your problem-solving skills, creative thinking, and ability to apply brand guidelines.

• Final Interview: This may involve meeting with additional stakeholders or department heads to confirm fit and discuss the role in more detail.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best represent the skills and experience required for this role (social media graphics, email design, branding, e-commerce assets).

• Showcase Process: For each project, briefly explain the brief, your thought process, design iterations, tools used, and the final outcome. Quantify results whenever possible (e.g., "increased engagement by X%," "contributed to Y% uplift in click-through rates").

• Highlight Brand Alignment: Demonstrate your ability to understand and work within brand guidelines, showing examples of how you adapt designs for different platforms while maintaining consistency.

• E-commerce Focus: If possible, include projects with an e-commerce or direct-to-consumer focus.

• Digital Tools: Be ready to discuss your proficiency with Adobe Creative Suite and any analytics tools you've used.

Challenge Preparation:

• Understand the Brand: Thoroughly research SD Wheel Corp, their brands, target audience, and current marketing efforts (website, social media, ads).

• Analyze Existing Creative: Be prepared to offer constructive feedback on the company's current visual communication. Identify strengths and areas for improvement from a design and marketing perspective.

• Think Performance: For any creative challenge, consider how your design will contribute to specific marketing goals (e.g., driving traffic, increasing conversions, building brand awareness).

📝 Enhancement Note: Given the emphasis on metrics and driving traffic, candidates should be prepared to discuss not just the aesthetic quality of their work but also its effectiveness in achieving marketing goals. This means having data-backed examples ready.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency is required, specifically:

  • Photoshop: For image editing, manipulation, and graphic creation.
  • Lightroom: For photo processing and management, especially if product photography is involved.
  • Illustrator: For vector graphics, logos, icons, and illustrations.
  • InDesign: For layout design, brochure creation, and multi-page documents (e.g., brand guidelines, magazine covers).

• Project Management Software: Likely used for task assignment, tracking progress, and team collaboration (e.g., Asana, Trello, Monday.com, or internal systems).

Analytics & Reporting:

• Google Analytics: To track website traffic, user behavior, and the effectiveness of design elements in driving engagement and conversions.

• Facebook Analytics (Meta Business Suite Analytics): To monitor social media post performance, audience engagement, and ad campaign effectiveness.

CRM & Automation:

• While not directly a CRM role, understanding how design assets integrate with CRM-driven email campaigns and marketing automation platforms is beneficial. Familiarity with concepts of marketing automation workflows and customer segmentation would be a plus.

📝 Enhancement Note: The explicit mention of "Adobe Suite, Photoshop, Lightroom, Illustrator, InDesign" and "Google & Facebook Analytics" makes these critical technical requirements. Understanding how these tools integrate into a broader marketing and e-commerce ecosystem is key.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce "scroll stopping & engaging graphics" and "new creative concepts" that balance brand consistency with fresh ideas.

• Performance-Driven: A focus on "result driven ideas," meeting "monthly division goals," and understanding how design impacts the "customer into our digital advertising purchase funnel."

• Collaboration & Teamwork: Willingness to "help develop the skills of fellow graphic designers" and work effectively with the "email team/email lead" and "division & content leads."

• Efficiency & Organization: Skill in "project workflow," "time management," and prioritizing multiple projects to deliver "high-quality designs on-time."

• Continuous Improvement: An ongoing effort to "make improvements to the customer experience through graphic design" and stay up-to-date with "market trends."

Collaboration Style:

• Cross-Functional Integration: The role requires close work with marketing leads, email teams, and potentially other departments to ensure design assets align with broader campaign strategies.

• Feedback Loop: Openness to receiving and providing constructive feedback on designs, essential for iterative development and skill enhancement.

• Knowledge Sharing: A willingness to share expertise and help develop colleagues, fostering a supportive and growth-oriented team environment.

📝 Enhancement Note: The company culture appears to value a proactive, results-oriented approach to creativity. The emphasis on "badass" feeds and driving the "purchase funnel" suggests a culture that isn't afraid of bold creative execution but demands that it be tied to measurable business outcomes.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Commercial Objectives: Continuously ensuring that design work is not only aesthetically pleasing but also effective in driving traffic, engagement, and sales within the e-commerce context.

• Managing Multiple High-Priority Projects: Effectively prioritizing and delivering on diverse design requests from various stakeholders under tight deadlines.

• Staying Ahead of Digital Trends: Keeping pace with rapidly evolving social media, email marketing, and web design trends to maintain cutting-edge creative output.

• Adapting to Brand Evolution: Contributing to the development of new brand identities and ensuring consistency across all visual touchpoints.

Learning & Development Opportunities:

• Advanced Adobe Suite Training: Opportunities to deepen expertise in specific Adobe tools or learn new features and workflows.

• Digital Marketing & Analytics Workshops: Gaining a better understanding of e-commerce marketing strategies, SEO, SEM, and conversion rate optimization.

• Brand Strategy Development: Participating in higher-level brand strategy discussions and contributing to brand guideline creation.

• Mentorship and Skill Sharing: Learning from senior marketing professionals and contributing to the growth of junior team members.

📝 Enhancement Note: The dual focus on creative excellence and performance metrics presents both a challenge and an opportunity for growth. A designer who can master this balance will be well-positioned for advancement in the digital marketing space.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you created a graphic that significantly increased engagement on social media. What was your process, and how did you measure success?" (Focus on process, metrics, and impact).

• "How do you approach balancing brand consistency with the need for fresh, innovative creative concepts for different platforms?" (Discuss your understanding of brand guidelines and creative adaptation).

• "Imagine you need to design an email campaign for a new product launch. Walk us through your design process, from understanding the brief to final asset delivery." (Demonstrate your workflow and consideration for marketing objectives). Company & Culture Questions:

• "What do you know about SD Wheel Corp and our brands? How do you see your design skills contributing to our success in the automotive aftermarket e-commerce space?" (Showcase your research and understanding of the business).

• "How do you handle constructive criticism or feedback on your designs, especially when working with multiple stakeholders?" (Highlight your collaboration and adaptability).

• "Describe your experience with tracking and reporting on graphic design metrics. Which metrics are most important to you, and why?" (Emphasize your data-driven approach). Portfolio Presentation Strategy:

• Storytelling: Frame each project as a narrative: the challenge, your solution, and the results. Use visuals effectively but supplement with concise verbal explanations.

• Quantify Results: Whenever possible, provide data points (e.g., click-through rates, engagement percentages, conversion uplift) to demonstrate the impact of your designs.

• Showcase Versatility: Highlight projects that demonstrate your ability to design for various platforms (social, email, web) and mediums (graphics, photography, apparel).

• Address the "Badass" Factor: Be ready to discuss how you create visually impactful and engaging content that stands out in a crowded digital space.

📝 Enhancement Note: Candidates should prepare to discuss their understanding of how design directly impacts marketing performance and customer acquisition funnels, a key aspect for a revenue-focused operations role.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the recruiting.paylocity.com portal.

• Tailor Your Resume: Highlight your experience with Adobe Creative Suite, e-commerce, marketing, and any relevant automotive industry experience. Use keywords from the job description to ensure ATS compatibility.

• Curate Your Portfolio: Select your strongest, most relevant design samples. Ensure your portfolio clearly showcases your skills in social media graphics, email design, branding, and any e-commerce-related projects. Be prepared to discuss your process and results.

• Prepare for a Creative Challenge: Anticipate a potential design task or critique session during the interview process. Research SD Wheel Corp's current branding and marketing efforts thoroughly.

• Research the Company: Familiarize yourself with SD Wheel Corp's products, brands, target audience, and overall market position. Understand their current digital presence and identify areas where your design skills can add significant value.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.